{"id":3152,"date":"2019-08-22T11:01:15","date_gmt":"2019-08-22T08:01:15","guid":{"rendered":"https:\/\/adoric.com\/learn\/?p=3152"},"modified":"2021-12-23T13:57:14","modified_gmt":"2021-12-23T10:57:14","slug":"18-online-sales-uplift-vetdepot-case-study","status":"publish","type":"post","link":"https:\/\/adoric.com\/best-shopify-apps\/18-online-sales-uplift-vetdepot-case-study\/","title":{"rendered":"Case Study: How VetDepot Increased Their Sales by 18% Using Adoric"},"content":{"rendered":"
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Free Download<\/div>\n<\/div>\n

\"Book\"<\/p>\n

Discover how VetDepot increased their sales by 18%<\/p>\n

Download now <\/a><\/p>\n<\/div>\n

Are you having a hard time increasing sales on your website? If you are, well you are like many other businesses.<\/p>\n

VetDepot – a veterinary store based in the US – had this problem as well. They approached us and asked if we could use our technology to improve their sales. We excitedly took on the challenge.<\/p>\n

In undertaking this task, we used a couple of strategies that we will talk about shortly. In the end, VetDepot saw an 18% increase in sales. As if that wasn\u2019t enough, their website\u2019s bounce rate also reduced drastically, and user experience improved.<\/p>\n

About VetDepot<\/h2>\n

VetDepot is one of America\u2019s leading, online pet supplies sellers. They sell medication, food, and care products for pets.<\/p>\n

The company makes it easy for pet owners around the world to purchase quality supplies for their dogs, cats, horses, etc. at cheap prices.<\/p>\n

Plus, the quality of their product is so good that you couldn\u2019t tell the difference between them and those from your local pet store.<\/p>\n

How Adoric Helped VetDepot Achieve Their Goals<\/h2>\n

We drafted three marketing campaigns, each with a unique goal. All were geared at helping VetDepot boost their sales. They are as follows:<\/p>\n

Campaign 1: Improve user engagement<\/h3>\n

To improve sales, we figured out that the very first thing we needed to do is to improve user engagement. We went about this by creating a popup that appears whenever a first-time visitor came to the site.<\/p>\n

\"VetDepot<\/p>\n

We did A\/B testing<\/a> by trying out 4 different sets of popups before settling for the one you can see above.<\/p>\n

The target audience were men and women aged between 40 and 65. We chose this audience demographics because they constitute VetDepot\u2019s major customer base.<\/p>\n

Campaign 2: Drive sales by offering visitors coupons<\/h3>\n

Coupon marketing, though old, is still effective to this day. To improve sales, we offered returning visitors irresistible coupons, using a dynamic popup.<\/p>\n

\"VetDepot<\/p>\n

The results were amazing!<\/p>\n

Campaign 3: Reduce cart abandonment<\/h3>\n

Cart abandonment is a nightmare many businesses struggle with. This happens when a user, upon reaching the checkout page of a website, exits abruptly.<\/p>\n

To help VetDepot solve this problem, we rolled out our Exit-intent technology on their website. It works like so: when an engaged user attempts to leave a website without making a purchase – or in some instances subscribing to a newsletter – a popup message would appear.<\/p>\n

In VetDepot\u2019s case, we enticed users that motioned to leave the website with a discount.<\/p>\n

\"VetDepot<\/p>\n

In doing so, a good number of such users returned to continue shopping, until they made a purchase.<\/p>\n

Results<\/h2>\n

After three months of testing and tweaking, VetDepot saw its sales increase by 18%. Also, bounce rate dropped by 24%.<\/p>\n","protected":false},"excerpt":{"rendered":"

Free Download Discover how VetDepot increased their sales by 18% Download now Are you having a hard time increasing sales<\/p>\n","protected":false},"author":8,"featured_media":3636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4],"tags":[],"yoast_head":"\nCase Study: How VetDepot Increased Their Sales by 18% Using Adoric - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Did you know that with the right tools and a little tweaking, you can increase your revenue substantially? 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