{"id":4351,"date":"2020-08-25T05:31:01","date_gmt":"2020-08-25T02:31:01","guid":{"rendered":"https:\/\/adoric.com\/best-shopify-apps\/?p=4351"},"modified":"2024-03-08T01:43:36","modified_gmt":"2024-03-07T22:43:36","slug":"exit-intent-pop-ups","status":"publish","type":"post","link":"https:\/\/adoric.com\/best-shopify-apps\/exit-intent-pop-ups\/","title":{"rendered":"Exit Intent: How to Use Them With Real-Life Examples"},"content":{"rendered":"

This might come as a surprise to some but exit popups work very well.<\/span><\/p>\n

They\u2019ve been proven to increase conversions and can be effective in winning lost customers.\u00a0<\/span><\/p>\n

In this article, we\u2019ll provide some great tips on how to use exit popups with some real-life examples.<\/span><\/p>\n

Let\u2019s start:<\/span><\/p>\n

What is Exit-Intent Popup?<\/b><\/h2>\n

An exit intent popup is a website\u2019s last effort to stop a user from leaving. Let\u2019s first understand what \u2018exit intent\u2019 is.<\/span><\/p>\n

Websites use a feature to gauge when a user is ready to leave a site. On desktops and laptops, the system is triggered when a user moves the cursor to the exit (X) button to close the tab. of the tab or the internet.\u00a0\u00a0<\/span><\/p>\n

On mobile devices, the system typically gets triggered when a user scrolls down and fast up. Another trigger can be the \u2018back\u2019 button.\u00a0<\/span><\/p>\n

Once the system gets triggered, it shows a special message in the form of a popup to get the visitor\u2019s attention and force him or her to take your desired action. For example, provide email, have a look at your products, etc.<\/span><\/p>\n

Despite popups being annoying and a large number of people using popup blockers, exit popups have proven to be quite effective, especially since they\u2019re shown to users who have already decided to leave your site.\u00a0<\/span><\/p>\n

Exit intent popups can increase your conversion<\/span> by up to 267 percent<\/span><\/a>; however, that’s a long shot. Most companies see a <\/span>jump of 10 percent<\/span><\/a> by using this technique.<\/span><\/p>\n

A small firm, Fastrack was able to recover about 53 percent of abandoning visitors by using exit popups. The key lies in knowing when and how to use exit intent popups.<\/span><\/p>\n

Here are some tips to follow:<\/span><\/p>\n

How to Use Exit-intent Popups: 13 Tips to Increase Conversion<\/b><\/h3>\n

1. Personalize Your Message<\/b><\/h3>\n

Personalization offers several benefits. About <\/span>44 percent of consumers<\/span><\/a> say they prefer to become repeat buyers if a company offers a personalized experience. Companies see an increase in sales by using personalization and about 59 percent of customers agree that personalization influences their decision. A message can be personalized in a lot of ways. For example, you can use a customer’s name to make an offer as seen below:<\/span><\/p>\n

\"exit-intent<\/p>\n

This will make the user feel as if the popup is specifically designed for him or her. Ask for your visitor\u2019s name before you make your first pitch. However, we understand it can be hard to get a visitor\u2019s name, especially if it\u2019s their first time on your site.\u00a0<\/span><\/p>\n

In such a scenario, you can use the referral source to make a personalized pitch. For example, if a reader lands on your page after reading a specific product review, you should display an exit popup related to that specific product since you know that the visitor is interested in the product.\u00a0<\/span><\/p>\n

Referrer detection technology can be very useful here. See here, this company makes special popups for visitors based on the referral source:<\/span><\/p>\n

\"exit-intent
exit-intent popups example<\/figcaption><\/figure>\n

There\u2019s a lot of information you can gather about a visitor through cookies and other such sources. Use a reliable exit popup generator that can use this information to serve personalized ads.<\/span><\/p>\n

2. Offer More Content<\/b><\/h3>\n

This might come as a surprise to some users but content upgrades have been proven to be effective in increasing conversions.<\/span><\/p>\n

Consider these offers for users who spend a decent amount of time on your website reading about a specific topic. For example, if someone lands on your site and reads a blog on \u2018How to Find a Date\u2019, it means the person is interested in this topic.<\/span><\/p>\n

Once the user decides to leave, you can use a popup to advertise more content on this topic such as a detailed guide on finding dates.\u00a0<\/span><\/p>\n

\"exit-intent
exit-intent popups examples<\/figcaption><\/figure>\n

RazorSocial used this trick to increase conversion by over 500 percent. However, you have to be careful about the timing. Users who leave the page right away or within seconds might not be interested in such an offer. But, users who spend a few minutes on the page or interact with your content are more likely to convert because they\u2019ve proven that they\u2019re interested in what you have to offer.<\/span><\/p>\n

In addition to this, you can also offer related posts, especially if you are interested in reducing the bounce rate.\u00a0<\/span><\/p>\n

\"ecommerce
ecommerce popups<\/figcaption><\/figure>\n

In the case of ecommerce stores, you can show related products to push a customer to spend more time on your page and make some purchases.<\/span><\/p>\n

Think about why a customer would exit your site. There can be many reasons including distractions such as an email or a phone call. You have to remind them why they landed on your site in the first place and how you can help them.<\/span><\/p>\n

3. Give Visitors Few Choices<\/b><\/h3>\n

Since a large number of exit-popups are served to users who are new to your site, you might not always know what they\u2019re interested in. This is why it might be a good idea to give visitors several choices to choose from as seen in this exit intent popup:<\/span><\/p>\n

\"ecommerce
ecommerce popup<\/figcaption><\/figure>\n

This happens because not everyone who lands on your page might be interested in the same thing. Someone looking for a \u2018smart TV\u2019 might land on your page offering a 45\u201d LED but the person might be interested in a 75\u201d or 50\u201d LED.<\/span><\/p>\n

An exit popup with the option to buy different sizes of LEDs can be very effective for such users.<\/span><\/p>\n

4. Offer Special Discounts<\/b><\/h3>\n

A discount can convince even people who never intended to make a purchase. You can offer a discount code in exchange for your visitor\u2019s email address.<\/span><\/p>\n

This will not only encourage the buyer to make a purchase but they might even revisit your site.<\/span><\/p>\n

Here\u2019s a very good example of an exit intent popup that offers a discount code in exchange for email address:<\/span><\/p>\n

\"popup
popup example<\/figcaption><\/figure>\n

There\u2019s a lot you can learn from this example.<\/span><\/p>\n

Look at how they have highlighted the advantages of sharing email addresses. Users will not only get access to a discount code, they\u2019ll also know about new products and offers.\u00a0<\/span><\/p>\n

Also, they haven\u2019t used a typical \u2018subscribe\u2019 button. Instead, they\u2019ve opted for a \u201cGet My Discount Now\u201d. As highlighted in our <\/span>What is a Good Conversion Rate and How to Improve It<\/span><\/i><\/a> article, using creative buttons can increase conversion.<\/span><\/p>\n

5. Give a Demo or Free Trial<\/b><\/h3>\n

Nothing sells like a free trial.<\/span><\/p>\n

The concept is pretty popular among streaming services like Hulu, WWE Network, and Netflix. They all advertise free trials through popups.<\/span><\/p>\n

In addition to this, most software also come with special demos and free trials.\u00a0<\/span><\/p>\n

The purpose is to allow your potential users to understand what you offer and how things work.<\/span><\/p>\n

Both free trial and demo strategies are great. Users are more likely to sign up for a company that offers a free trial. If your product or service is good enough, they might decide to become a paid customer.<\/span><\/p>\n

\"free
free trial exit intent<\/figcaption><\/figure>\n

The above example is great, it clearly highlights what a user will get if he or she decides to sign up. However, you can offer more through a free trial exit intent popup as seen here:<\/span><\/p>\n

\"pop
pop up exit<\/figcaption><\/figure>\n

The above example is great \u2013 it shows how a user can sign up without having to enter private details such as a credit card number. This is very important because users do not typically like to share financial details on a website that they do not trust.\u00a0<\/span><\/p>\n

By giving users a chance to sign up for an account without sharing private details, you can convince them to use your site, and build a relationship with you. This way, they\u2019ll be more likely to provide credit card information when the time comes.<\/span><\/p>\n

6. Make Sure to Include Images<\/b><\/h3>\n

Use images whenever and wherever you can. They have the potential to make a huge difference to any campaign.<\/span><\/p>\n

Images are attractive. Plus, they are very descriptive. Look at this example:<\/span><\/p>\n

\"pop
pop up exit photo<\/figcaption><\/figure>\n

The popup gives a very interesting offer. Anyone would be interested in getting $100 worth of tattoos but there\u2019s something missing in the ad \u2013 it has no images.<\/span><\/p>\n

The offer is great but a large number of users may miss it because the popup looks plain and dull. Now, consider this:<\/span><\/p>\n

\"pop
pop up exits<\/figcaption><\/figure>\n

Here, the user can see what kind of designs are available. Plus, there are several options to choose from. Someone interested in getting tattoos will be more likely to click such an ad, especially if it contains a good offer such as a special discount.\u00a0<\/span><\/p>\n

Images are important for every business including eCommerce. According to reports, <\/span>about 67 percent of buyers<\/span><\/a> pay more attention to the quality of the product image than the description.\u00a0<\/span><\/p>\n

You can use images in a variety of ways in your popup ad. Look at this example:<\/span><\/p>\n

\"example
example popup<\/figcaption><\/figure>\n

In the above example, the product is clearly highlighted. This will tell your visitors what kind of products you offer even if they have no idea about your business. They\u2019ll share the details if they like what they see.<\/span><\/p>\n

7. Clear Their Doubts<\/b><\/h3>\n

It is common for visitors to leave a website because of some doubts or objections.\u00a0<\/span><\/p>\n

Some might not like the high price, some might have questions, and some might not be willing to provide personal details. You can use exit popups to help your visitors overcome objections so they can take your desired action.<\/span><\/p>\n

Think about eCommerce; a common objection users have is \u2018wrong purchase\u2019. They can\u2019t always be sure they\u2019ll receive what\u2019s being shown in pictures. You can convince such users by highlighting a \u2018return policy\u2019 and prevent them from leaving.<\/span><\/p>\n

Here\u2019s a very good example of a popup that makes such an offer:<\/span><\/p>\n

\"exit-intent\"
exit-intent<\/figcaption><\/figure>\n

The popup ad above makes two offers \u2013 free shipping and returns \u2013 that are both very much in demand.<\/span><\/p>\n

Other users are also using similar exit intent popups. Here’s another example:<\/span><\/p>\n

\"exit-intent
exit-intent popup<\/figcaption><\/figure>\n

Neil Patel offers a 30-day money-back guarantee for Quick Sprout. But, you don\u2019t have to stop here. You have to cater to all kinds of objections a user may have.<\/span><\/p>\n

Here are some of the most common reasons that cause shoppers to exit a page:<\/span><\/p>\n