{"id":4663,"date":"2020-09-27T13:33:07","date_gmt":"2020-09-27T10:33:07","guid":{"rendered":"https:\/\/adoric.com\/best-shopify-apps\/?p=4663"},"modified":"2022-06-23T19:52:00","modified_gmt":"2022-06-23T16:52:00","slug":"15-instagram-marketing-tips","status":"publish","type":"post","link":"https:\/\/adoric.com\/best-shopify-apps\/15-instagram-marketing-tips\/","title":{"rendered":"15 Instagram Marketing Tips"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram is one of the largest social media platforms out there. Owned by Facebook, it is used by more than 1 billion users, hence it doesn\u2019t come as a surprise that businesses want to know about Instagram marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What started as a photo sharing app is now a well-recognized marketing tool that can help you sell more and make money online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll highlight some reliable Instagram marketing tips that can help you promote your business on the platform.<\/span><\/p>\n<h2><b>Why Use Instagram For Marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to this <\/span><a target=\"_blank\" href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/#:~:text=30.,U.S.%20marketers%20using%20that%20network.\"><span style=\"font-weight: 400;\">HootSuite page<\/span><\/a><span style=\"font-weight: 400;\">, about 75.3 percent of businesses use Instagram, making it the second most popular social media network among businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already jumped the Instagram bandwagon, here are <\/span><a target=\"_blank\" href=\"https:\/\/www.omnicoreagency.com\/instagram-statistics\/\"><span style=\"font-weight: 400;\">some stats<\/span><\/a><span style=\"font-weight: 400;\"> to get you started, or check out these <a target=\"_blank\" href=\"https:\/\/blog.contentstudio.io\/instagram-growth-hacks\/\">Instagram Growth Hacks<\/a>.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram houses more than 1 billion monthly active users and over 500 million daily active users.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">More than 100 million photos and videos are uploaded per day generating over 4.2 billion likes.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">About 37 percent of adults in the US are on Instagram and around 89 percent of users are based outside the country.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Instagram is extremely popular among teens and about 73 percent of them believe that it&#8217;s the best tool for brands to reach them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The average Instagram user spends about 28 minutes per day on browsing through the app.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Marketing Through Instagram: 15 Tip to Follow<\/b><\/h2>\n<h3><b>#1 Create an Impressive Profile<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Users who do not know much about your business or what you do will judge you based on your profile, so make sure to pay special attention to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important thing is the bio. It should be short but informative. The company only allows 150 characters in the bio, hence be careful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explain what you do in as few words as possible. Moreover, consider adding a <\/span><a target=\"_blank\" href=\"https:\/\/help.instagram.com\/1108695469241257?helpref=search&amp;sr=5&amp;query=Promote+an+Instagram+Post#:~:text=Turn%20on%20Instagram%20Shopping%20in%20the%20Instagram%20App,-To%20enable%20the&amp;text=Go%20to%20your%20profile%20and,been%20approved%20for%20Instagram%20Shopping.\"><span style=\"font-weight: 400;\">shop button <\/span><\/a><span style=\"font-weight: 400;\">on your profile so that buyers can directly shop on it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use hashtags in the bio to help people know you. This can also be a great way to highlight your brand specific hashtags.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, you can add a link in your bio. This is very important because <a target=\"_blank\" href=\"https:\/\/www.hopperhq.com\/instagram-hashtag-finder\">Instagram hashtags<\/a> do not allow users to put links in posts, hence the bio is your only option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at the example below:<\/span><\/p>\n<figure id=\"attachment_4664\" aria-describedby=\"caption-attachment-4664\" style=\"width: 468px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4664\" src=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/insta-tips.jpg\" alt=\"insta tips\" width=\"468\" height=\"407\" \/><figcaption id=\"caption-attachment-4664\" class=\"wp-caption-text\">insta tips<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The company has explained what it does while also leaving a link to the website so that users can easily find it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to this, make sure your profile looks professional with a specific theme. Look at the example above and notice how almost all the pictures on the page use shades of pink. Over the years, Instagram&#8217;s user base has grown rapidly and continues to grow. Having evolved from a place where tourists share their travel photos, Instagram has become a haven for businesses <a target=\"_blank\" href=\"https:\/\/www.thetealmango.com\/featured\/instagram-stats\/\">used by more than 1 billion users<\/a>, influencers and advertising of all kinds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps give identity to a page and can be beneficial for gaining followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note: Make sure to keep your profile public so that non-followers can view it as well.\u00a0<\/span><\/p>\n<h3><b>#2 Keep an Eye on the Numbers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When we talk about numbers, we mean everything from the number of followers to your reach to your engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/time.com\/5629705\/instagram-removing-likes-test\/#:~:text=Instagram%2C%20the%20popular%20photo%20sharing,eliminating%20likes%20for%20some%20users.&amp;text=Some%20users%20opening%20their,will%20no%20longer%20be%20visible.\">Instagram has now stopped showing the number of likes<\/a> a post gets <\/span><span style=\"font-weight: 400;\">for some users<\/span><span style=\"font-weight: 400;\">. While some might find this controversial decision in poor taste, some are in support as it reduces pressure. Still, brands or page owners have access to a lot of analytical details that followers may not be able to see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important figure is the number of followers one has. However, it doesn\u2019t solely define how successful you are, especially since it is common for brands and influencers to <a target=\"_blank\" href=\"https:\/\/earthweb.com\/buy-instagram-followers\/\">buy followers<\/a>.<\/span><\/p>\n<figure id=\"attachment_4665\" aria-describedby=\"caption-attachment-4665\" style=\"width: 702px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4665\" src=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/top-insta-tips.jpg\" alt=\"top insta tips\" width=\"702\" height=\"1115\" \/><figcaption id=\"caption-attachment-4665\" class=\"wp-caption-text\">top insta tips<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Pay special attention to engagement, i.e. how many people comment, like, or repost your photos. This is of huge value since not everyone who visits or engages with your post will end up following your page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the <\/span><a target=\"_blank\" href=\"https:\/\/help.instagram.com\/1533933820244654\"><span style=\"font-weight: 400;\">in-built system<\/span><\/a><span style=\"font-weight: 400;\"> to view the numbers or use a third-party platform.<\/span><\/p>\n<h3><b>#3 Work With an Influencer<\/b><\/h3>\n<figure id=\"attachment_4666\" aria-describedby=\"caption-attachment-4666\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4666\" src=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/best-insta-tips.jpg\" alt=\"best insta tips\" width=\"620\" height=\"400\" \/><figcaption id=\"caption-attachment-4666\" class=\"wp-caption-text\">best insta tips<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">We can\u2019t emphasize this enough. <a target=\"_blank\" href=\"https:\/\/referralrock.com\/blog\/brand-ambassadors-vs-influencers\/\">Influencer marketing<\/a> is the future. The industry is expected to reach the <\/span><a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/influencer-marketing-report#:~:text=The%20influencer%20marketing%20industry%20is,gold%20standard%20for%20the%20group.\"><span style=\"font-weight: 400;\">$15 billion mark by 2022<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we talk about the importance of influencer marketing, let\u2019s first highlight how it works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An influencer can be defined as a social media user with a large following, which gives him or her the power to \u2018influence\u2019 others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In simple words, influencers are models or ambassadors who help brands reach a wider audience. They typically charge for their service based on a number of factors such as their reach, image, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost all kinds of brands ranging from big names like Audi to startups work with influencers. You will find influencers on almost every platform but Instagram is said to be the Mecca of influencers as it is credited for giving birth to the industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are both micro and macro influencers. Micro-influencers typically have about 10,000 followers. They are suitable for local businesses as they have a small reach that is often limited to a specific geographical location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most micro-influencers are willing to negotiate and some might even work for free if you offer them publicity or free products in return. There are many influencer databases like<\/span><a target=\"_blank\" href=\"http:\/\/www.afluencer.com\/\"><span style=\"font-weight: 400;\"> Afluencer<\/span><\/a> <span style=\"font-weight: 400;\">where you can reach influencers and negotiate with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, working with macro-influencers can be quite tricky. They can have more than a million followers. Some of the top influencers include Kim Kardashian and Dwayne Johnson, both rumored to be charging about $1 million per sponsored post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your brand can afford to work with a top influencer then get in touch with them and finalize the deal. The ROI can be as <\/span><a target=\"_blank\" href=\"https:\/\/www.paldesk.com\/the-roi-of-influencer-marketing\/#:~:text=According%20to%20Influencer%20Marketing%20Hub,counting%20the%20increase%20in%20revenue.\"><span style=\"font-weight: 400;\">high as 500 percent<\/span><\/a><span style=\"font-weight: 400;\"> given that you choose the right influencer, i.e.: someone who enjoys a good reputation and is followed by your target audience.\u00a0<\/span><\/p>\n<h3><b>#4 Strengthen Your Hashtag Game<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The easiest way to get more followers on Instagrams is to use hashtags. About <\/span><a target=\"_blank\" href=\"https:\/\/www.omnicoreagency.com\/instagram-statistics\/\"><span style=\"font-weight: 400;\">70 percent of hashtags<\/span><\/a><span style=\"font-weight: 400;\"> on the platform are branded.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram allows users to search for what they need by using hashtags. Posts with at least one hashtag generate about 12.6 percent more engagement than posts with no hashtags.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use up to 30 hashtags in a post. However, data suggests that posts that <\/span><a target=\"_blank\" href=\"https:\/\/blog.hootsuite.com\/instagram-hashtags\/#:~:text=There's%20no%20right%20number%20of,good%20number%20to%20start%20with.\"><span style=\"font-weight: 400;\">contain 11 hashtags <\/span><\/a><span style=\"font-weight: 400;\">tend to perform best, but there\u2019s no consensus on the matter. It\u2019s best to try different numbers and see what works for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to be very careful when selecting hashtags. Don\u2019t put something just because it\u2019s popular or trending.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All your hashtags must be relevant. You can use Instagram\u2019s built-in Discovery feature to find trending posts.\u00a0<\/span><\/p>\n<figure id=\"attachment_4667\" aria-describedby=\"caption-attachment-4667\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4667\" src=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/top-insta-marketing.jpg\" alt=\"top insta marketing\" width=\"310\" height=\"660\" \/><figcaption id=\"caption-attachment-4667\" class=\"wp-caption-text\">top insta marketing<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The platform even allows users to search for emojis. However, if you\u2019re serious about using hashtags then we\u2019d suggest that you use a third-party hashtag tool that can suggest trending hashtags based on your niche or industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some tools like <\/span><a target=\"_blank\" href=\"http:\/\/www.ingramer.com\/\"><span style=\"font-weight: 400;\">Ingramer<\/span><\/a><span style=\"font-weight: 400;\"> can even give you an estimate on how many followers or users you can attract by using a specific hashtag.<\/span><\/p>\n<h3><b>#5 Post Captions That Sell<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The job of a caption is to tell your readers what a post is about.<\/span><\/p>\n<figure id=\"attachment_4668\" aria-describedby=\"caption-attachment-4668\" style=\"width: 350px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4668\" src=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/best-instagram-marketing.jpg\" alt=\"best instagram marketing\" width=\"350\" height=\"622\" \/><figcaption id=\"caption-attachment-4668\" class=\"wp-caption-text\">best instagram marketing<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Followers enjoy reading captions not only because they\u2019re informative but also because they can be fun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your captions should contain a maximum of 2,000 characters. However, you don\u2019t always have to use long captions. Short descriptions can be effective as well. The key lies in writing captions that are relevant, easy, and fun to read.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a lot of things you can include in the CTA based on what you\u2019re posting:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If it\u2019s a teaser of an upcoming video then post details about it including the date<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you\u2019re posting a tutorial then you can provide a step-by-step guide in the caption<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you\u2019re posting an interview then you can summarize it in the caption or highlight the topic discussed in the video<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If it\u2019s a meme, you can add a small one-liner that makes people chuckle<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you\u2019re posting a picture to promote your product then include details such as its name, price, etc.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whatever you post, make sure to include a CTA in your caption. Your readers may not always know what you\u2019re trying to achieve. There\u2019s no harm in providing some clarity. This can be done by adding hashtags like #buynow or a request to click your link in the bio.<\/span><\/p>\n<h3><b>#6 Offer Giveaways and Organize Competitions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An easy way to market products or services on Instagram is to offer a giveaway, i.e. a gift to your followers in exchange for promoting your products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trick is simple, ask your followers to perform an action that helps you win more followers. You can ask them to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tag three or more friends under your post<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post a photo or video on their profile with your brand specific hashtag<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To click a picture next to your <a target=\"_blank\" href=\"https:\/\/www.designhill.com\/logo-design\/\">brand logo<\/a> and tag your company<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_4670\" aria-describedby=\"caption-attachment-4670\" style=\"width: 650px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4670\" src=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/best-instagram-marketing-tips.jpg\" alt=\"best instagram marketing tips\" width=\"650\" height=\"483\" \/><figcaption id=\"caption-attachment-4670\" class=\"wp-caption-text\">best instagram marketing tips<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">All these tricks can help you win more followerships. In addition to giveaways, you can also hold competitions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a small difference between the two. Giveaways do not require applicants to do anything except for take part by commenting or performing very small actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Competitions, on the other hand, require applicants to compete to qualify. There can be a variety of requirements:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Whoever suggests the best caption wins<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Whoever clicks the best photograph wins<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can be as creative as you want to be. Think out of the box and come up with ideas that attract people.<\/span><\/p>\n<h3><b>#7 Form Connections with Others<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are few things as strong as a bond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This option can be a little difficult for brands since there will be a lot of legalities and other issues involved. You can\u2019t partner with another brand without proper research. However, influencers and individual users can easily form connections with other users and leverage their following.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most influencers are willing to collaborate with others to <a target=\"_blank\" href=\"https:\/\/visme.co\/blog\/how-to-make-an-infographic\/\">create interesting content<\/a>. Logan Paul, one of the most popular social media stars, has formed partnerships with several other Instagrammers and social media stars like Bradley Martyn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Makeup artists also join hands with models, photographers, and other makeup artists to come up with unique campaigns that help bring attention to a cause that benefit everyone involved.<\/span><\/p>\n<figure id=\"attachment_4671\" aria-describedby=\"caption-attachment-4671\" style=\"width: 520px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4671\" src=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/insta-tips-marketing.jpg\" alt=\"insta tips marketing\" width=\"520\" height=\"720\" \/><figcaption id=\"caption-attachment-4671\" class=\"wp-caption-text\">insta tips marketing<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A reliable way to start a connection is to follow someone you\u2019re interested in, like and comment on their photos, and start with an introduction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also be direct and offer collaboration but such a trick might not always work. Also, work with people who are in the same niche as yours. For example, if you are a fitness expert then you should work with a nutritionist, fitness model, gym owner, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forming a bond with a car mechanic or dentist, for example, might not be of much use and the other person might not even show much interest in collaborating with you.<\/span><\/p>\n<h3><b>#8 Use Third-Party Tools<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We talked about social media tools in one of our previous blogs titled <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/best-shopify-apps\/best-social-media-marketing-tools-you-need\/\"><i><span style=\"font-weight: 400;\">35 Best Social Media Marketing Tools You Need to Make More Revenue<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can find both <a target=\"_blank\" href=\"https:\/\/www.sociallyinfused.com\/social-media\/social-media-tools-you-need-to-try-in-2020\/\">social media tools<\/a> and <a target=\"_blank\" href=\"http:\/\/www.socialpilot.co\/instagram-tools\">Instagram tools<\/a> that can be used to gain more followers, increase engagement, and make more sales.<\/span><\/p>\n<figure id=\"attachment_4672\" aria-describedby=\"caption-attachment-4672\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4672\" src=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/insta-examples.jpg\" alt=\"insta examples\" width=\"960\" height=\"532\" \/><figcaption id=\"caption-attachment-4672\" class=\"wp-caption-text\">insta examples<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">There are a variety of tools such as <\/span><a target=\"_blank\" href=\"https:\/\/www.leetags.com\/en\/\"><span style=\"font-weight: 400;\">LeeTags<\/span><\/a><span style=\"font-weight: 400;\">, used to generate hashtags, <\/span><a target=\"_blank\" href=\"https:\/\/vsco.co\/\"><span style=\"font-weight: 400;\">VSCO<\/span><\/a><span style=\"font-weight: 400;\">, designed to edit videos and photos, <\/span><a target=\"_blank\" href=\"https:\/\/pro.iconosquare.com\/\"><span style=\"font-weight: 400;\">Iconosquare<\/span><\/a><span style=\"font-weight: 400;\">, for detailed analytics, and <\/span><a target=\"_blank\" href=\"https:\/\/gleam.io\/\"><span style=\"font-weight: 400;\">Gleam<\/span><\/a><span style=\"font-weight: 400;\">, to run contests on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of these tools are free but some require paid subscriptions. Browse through available options and pick what suits you.<\/span><\/p>\n<h3><b>#9 Use Instagram Live<\/b><\/h3>\n<figure id=\"attachment_4673\" aria-describedby=\"caption-attachment-4673\" style=\"width: 759px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4673\" src=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/top-insta-marketing-tips.jpg\" alt=\"top insta marketing tips\" width=\"759\" height=\"422\" \/><figcaption id=\"caption-attachment-4673\" class=\"wp-caption-text\">top insta marketing tips<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">It is possible to go live on Instagram and interact with your followers. It can be a great option for businesses as Instagram Live allows streamers to add one guest and have a one-on-one conversation that can be viewed by everyone. However, rumors suggest that the company is <\/span><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-is-considering-an-option-to-add-more-than-one-guest-into-an-insta\/575077\/\"><span style=\"font-weight: 400;\">planning to introduce an option<\/span><\/a><span style=\"font-weight: 400;\"> to add multiple guests into a session.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a lot of creative ways you can put Instagram live to use. You can stream live events, have product unveiling, interview clients or partners, etc. This option is commonly used by influencers but businesses are now also utilizing Instagram Live to stay connected and update fans on what\u2019s happening behind the scenes.<\/span><\/p>\n<h3><b>#10 Advertise on the Platform<\/b><\/h3>\n<figure id=\"attachment_4674\" aria-describedby=\"caption-attachment-4674\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4674\" src=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/instagram-marketing.jpg\" alt=\"instagram marketing\" width=\"1280\" height=\"768\" \/><figcaption id=\"caption-attachment-4674\" class=\"wp-caption-text\">instagram marketing<\/figcaption><\/figure>\n<p><a target=\"_blank\" href=\"https:\/\/www.needpix.com\/photo\/898475\/instagram-social-network-social-media-social-networking-internet-page-networking-internet-website-free-photos\"><i><span style=\"font-weight: 400;\">Image source<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You must have a business profile linked to a Facebook page to be able to advertise on the platform. Still, it&#8217;s worth the effort as the platform offers five types of ads that are integrated into the feed or Stories.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/ads-guide\/collection#:~:text=Collection%20is%20an%20ad%20format,a%20visual%20and%20immersive%20way.&amp;text=A%20Collection%20experience%20typically%20includes,followed%20by%20several%20product%20images.\"><span style=\"font-weight: 400;\">Collection ads<\/span><\/a><span style=\"font-weight: 400;\"> appear to be most effective as they can increase conversion by <\/span><a target=\"_blank\" href=\"https:\/\/jumpermedia.co\/instagram-ad-statistics-for-businesses\/\"><span style=\"font-weight: 400;\">more than 6 percent<\/span><\/a><span style=\"font-weight: 400;\">. Stories are also quite popular since 20 percent of them result in a message from a viewer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram has more than <\/span><a target=\"_blank\" href=\"https:\/\/business.instagram.com\/getting-started\"><span style=\"font-weight: 400;\">2 million monthly advertisers<\/span><\/a><span style=\"font-weight: 400;\"> and over 25 million business profiles. Instagram makes more than<\/span><a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2020-02-04\/instagram-generates-more-than-a-quarter-of-facebook-s-sales?srnd=premium\"><span style=\"font-weight: 400;\"> $20 billion in ad revenue<\/span><\/a><span style=\"font-weight: 400;\">. The platform&#8217;s potential reach is <\/span><a target=\"_blank\" href=\"https:\/\/hootsuite.com\/resources\/the-state-of-digital-in-q3-2019\"><span style=\"font-weight: 400;\">849.3 million users<\/span><\/a><span style=\"font-weight: 400;\">. Hence, it doesn\u2019t come as a surprise that brands are interested in using Instagram Ads.<\/span><\/p>\n<h3><b>#11 Offer Exclusive Content<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Give people a reason to follow your Instagram page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since most brands and Instagrammers are available on multiple platforms, users often get confused where to follow them. If you post the same content everywhere, then they\u2019ll have no reason to follow you on every platform you are on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can have an Instagram series where you post specific videos on Instagram that are not found anywhere else. This also has to be advertised time and again so that you followers know you\u2019re providing quality content through your profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different users utilize the platform in different ways.\u00a0 Many users use Instagram to upload teasers and direct followers to other platforms.<\/span><\/p>\n<p>You can create these teasers with an <a target=\"_blank\" href=\"https:\/\/invideo.io\/make\/instagram-video-editor\/\">Instagram video editor<\/a> to save time and add links to the actual video in the description<\/p>\n<p><span style=\"font-weight: 400;\">Think about gamers. You will find a lot of them on Instagram but most of them make money through other platforms like Twitch, Steam, and YouTube. Still, they maintain a solid Instagram presence to ensure users are aware of what they are up to on other platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same goes for singers who upload teasers on Instagram and direct users to purchase the song. Some even upload Instagram exclusive remixes to keep visitors engaged.<\/span><\/p>\n<h3><b>#12 Post Both Photos and Videos<\/b><\/h3>\n<figure id=\"attachment_4675\" aria-describedby=\"caption-attachment-4675\" style=\"width: 1912px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4675\" src=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/instagram-marketing-tips.jpg\" alt=\"instagram marketing tips\" width=\"1912\" height=\"1086\" \/><figcaption id=\"caption-attachment-4675\" class=\"wp-caption-text\">instagram marketing tips<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Instagram allows users to upload both photos and videos. The platform is popular for its \u2018square\u2019 size, which is why we suggest that you only shoot in square as editing content later can ruin its look and make the final product look unprofessional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can upload one or several images in a single post. Each image can be edited (filtered) according to your requirements. As for the videos, the maximum time limit is 59 seconds. However, you can break longer videos into several parts to share with your followers.<\/span><\/p>\n<h3><b>#13 Tag Brands and People Where Possible<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Look at this post from The Rock:<\/span><\/p>\n<figure id=\"attachment_4676\" aria-describedby=\"caption-attachment-4676\" style=\"width: 1570px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4676\" src=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/insta-marketing-tips.jpg\" alt=\"insta marketing tips\" width=\"1570\" height=\"874\" \/><figcaption id=\"caption-attachment-4676\" class=\"wp-caption-text\">insta marketing tips<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">He has very cleverly used branded hashtags and tagged both brands and people in the post to ensure viewers can easily find the information they need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a smart way to market. You can plug even your own products as well, either in your captions or in your images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea is to have as many people as possible find you.<\/span><\/p>\n<h3><b>#14 Use the Stories Feature\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram might have stolen the concept from Snapchat but we can\u2019t deny the fact that it\u2019s quite popular. <\/span><a target=\"_blank\" href=\"https:\/\/business.instagram.com\/\"><span style=\"font-weight: 400;\">More than 500 million users<\/span><\/a><span style=\"font-weight: 400;\"> use Instagram Stories every day, to post or view stores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">About 33 percent of the most viewed Stories are from businesses. Moreover, <\/span><a target=\"_blank\" href=\"https:\/\/embedsocial.com\/blog\/instagram-stories-analytics\/\"><span style=\"font-weight: 400;\">about 50 percent of businesses<\/span><\/a><span style=\"font-weight: 400;\"> on the platform post at least one story a month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can <a target=\"_blank\" href=\"https:\/\/socialbee.io\/blog\/instagram-story-ideas\/\">make stories exciting<\/a> by including interactive elements like polls, filters, etc. They usually appear for 24 hours, but the company gives the option to save and display old stories for users to view later on.<\/span><\/p>\n<figure id=\"attachment_4677\" aria-describedby=\"caption-attachment-4677\" style=\"width: 1840px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4677\" src=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/instagram-best-marketing.jpg\" alt=\"instagram best marketing\" width=\"1840\" height=\"834\" \/><figcaption id=\"caption-attachment-4677\" class=\"wp-caption-text\">instagram best marketing<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Consider using hashtags in stories to reach a wider audience and make sure to post interesting and informative stories to keep users engaged.<\/span><\/p>\n<h3><b>#15 Make Sure to Post Regularly<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no point in having an Instagram profile if you are not active.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must post regularly. Ideally, once a day but some users do post more than once a day.<\/span><\/p>\n<figure id=\"attachment_4678\" aria-describedby=\"caption-attachment-4678\" style=\"width: 1800px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4678\" src=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/insta-marketing-example.jpg\" alt=\"insta marketing example\" width=\"1800\" height=\"1156\" \/><figcaption id=\"caption-attachment-4678\" class=\"wp-caption-text\">insta marketing example<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The right number depends on factors such as your niche, the purpose of using the platform, and the number of followers you have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since there are several ways to \u2018post\u2019 on Instagram, you don\u2019t have to worry much about spam. Most influencers share daily stories to stay in touch with their followers and ensure they never lose touch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can share stories everyday. However, stay away from making multiple posts on one day. This will cause some of your posts to get lost and your followers may feel you\u2019re spamming them.<\/span><\/p>\n<p><b>Should I Keep My Profile Public or Private?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The answer to this question is quite easy. If you intend to reach a wider audience and have more followers then you should keep your profile public.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some users argue that users do not \u2018follow\u2019 public profiles since they can access the content on it without having to follow. While it\u2019s true to an extent, the fact remains that users will not get notified about your posts or see them on the feed unless they follow you. If you post interesting content, you will get followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost all popular profiles on the platform are public. Only public posts will appear when someone searches for hashtags or mentions on your profile. Most of your marketing efforts will go to waste if your profile is private.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We hope these Instagram marketing tips will help you develop a stronger following on the platform. Put your best foot forward and be patient as results can be slow in the beginning.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\" class=\"big-button\">Try Adoric for Free<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These Instagram marketing tips will help you develop a stronger following on the platform. We have covered some great tools and real life examples for you.<\/p>\n","protected":false},"author":8,"featured_media":4690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Instagram Marketing Tips - Adoric Blog<\/title>\n<meta name=\"description\" content=\"These Instagram marketing tips will help you develop a stronger following on the platform. We have covered some great tools and real life examples for you.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Instagram Marketing Tips - Adoric Blog\" \/>\n<meta property=\"og:description\" content=\"These Instagram marketing tips will help you develop a stronger following on the platform. We have covered some great tools and real life examples for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adoric.com\/best-shopify-apps\/15-instagram-marketing-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Adoric Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-27T10:33:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-23T16:52:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/instagram-marketing-facebook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adoric Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adoric Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"15 Instagram Marketing Tips - Adoric Blog","description":"These Instagram marketing tips will help you develop a stronger following on the platform. We have covered some great tools and real life examples for you.","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"15 Instagram Marketing Tips - Adoric Blog","og_description":"These Instagram marketing tips will help you develop a stronger following on the platform. We have covered some great tools and real life examples for you.","og_url":"https:\/\/adoric.com\/best-shopify-apps\/15-instagram-marketing-tips\/","og_site_name":"Adoric Blog","article_published_time":"2020-09-27T10:33:07+00:00","article_modified_time":"2022-06-23T16:52:00+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/adoric.com\/best-shopify-apps\/wp-content\/uploads\/2020\/09\/instagram-marketing-facebook.jpg","type":"image\/jpeg"}],"author":"Adoric Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Adoric Team","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adoric.com\/best-shopify-apps\/15-instagram-marketing-tips\/","url":"https:\/\/adoric.com\/best-shopify-apps\/15-instagram-marketing-tips\/","name":"15 Instagram Marketing Tips - Adoric Blog","isPartOf":{"@id":"https:\/\/adoric.com\/best-shopify-apps\/#website"},"datePublished":"2020-09-27T10:33:07+00:00","dateModified":"2022-06-23T16:52:00+00:00","author":{"@id":"https:\/\/adoric.com\/best-shopify-apps\/#\/schema\/person\/b363cb9fee1aed931a1e1a2207909834"},"description":"These Instagram marketing tips will help you develop a stronger following on the platform. We have covered some great tools and real life examples for you.","breadcrumb":{"@id":"https:\/\/adoric.com\/best-shopify-apps\/15-instagram-marketing-tips\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adoric.com\/best-shopify-apps\/15-instagram-marketing-tips\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adoric.com\/best-shopify-apps\/15-instagram-marketing-tips\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adoric.com\/best-shopify-apps\/"},{"@type":"ListItem","position":2,"name":"15 Instagram Marketing Tips"}]},{"@type":"WebSite","@id":"https:\/\/adoric.com\/best-shopify-apps\/#website","url":"https:\/\/adoric.com\/best-shopify-apps\/","name":"Adoric Blog","description":"Conversion rate optimization blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adoric.com\/best-shopify-apps\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/adoric.com\/best-shopify-apps\/#\/schema\/person\/b363cb9fee1aed931a1e1a2207909834","name":"Adoric Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adoric.com\/best-shopify-apps\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b87cbb9d31c48b968dec51174cbb8684?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b87cbb9d31c48b968dec51174cbb8684?s=96&d=mm&r=g","caption":"Adoric Team"},"url":"https:\/\/adoric.com\/best-shopify-apps\/author\/adoric-team\/"}]}},"_links":{"self":[{"href":"https:\/\/adoric.com\/best-shopify-apps\/wp-json\/wp\/v2\/posts\/4663"}],"collection":[{"href":"https:\/\/adoric.com\/best-shopify-apps\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adoric.com\/best-shopify-apps\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adoric.com\/best-shopify-apps\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/adoric.com\/best-shopify-apps\/wp-json\/wp\/v2\/comments?post=4663"}],"version-history":[{"count":21,"href":"https:\/\/adoric.com\/best-shopify-apps\/wp-json\/wp\/v2\/posts\/4663\/revisions"}],"predecessor-version":[{"id":9111,"href":"https:\/\/adoric.com\/best-shopify-apps\/wp-json\/wp\/v2\/posts\/4663\/revisions\/9111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adoric.com\/best-shopify-apps\/wp-json\/wp\/v2\/media\/4690"}],"wp:attachment":[{"href":"https:\/\/adoric.com\/best-shopify-apps\/wp-json\/wp\/v2\/media?parent=4663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adoric.com\/best-shopify-apps\/wp-json\/wp\/v2\/categories?post=4663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adoric.com\/best-shopify-apps\/wp-json\/wp\/v2\/tags?post=4663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}