{"id":8824,"date":"2022-05-21T22:57:00","date_gmt":"2022-05-21T19:57:00","guid":{"rendered":"https:\/\/adoric.com\/best-shopify-apps\/?p=8824"},"modified":"2022-05-21T22:57:00","modified_gmt":"2022-05-21T19:57:00","slug":"how-to-create-a-high-converting-shopify-landing-page","status":"publish","type":"post","link":"https:\/\/adoric.com\/best-shopify-apps\/how-to-create-a-high-converting-shopify-landing-page\/","title":{"rendered":"How to Create a High-Converting Shopify Landing Page"},"content":{"rendered":"

A Shopify landing page, when designed properly, can help you convert your visitors into subscribers and buyers.<\/p>\n

Designing a Shopify landing page that converts is both art and science. However, that doesn\u2019t mean you have to be a guru designer or a conversion optimization expert to create one. You just need to understand what a landing page is about.<\/p>\n

And that\u2019s what this post is about – to help you master the art of creating Shopify landing pages that work.<\/p>\n

Landing pages come in many forms: squeeze, splash, and product landing pages are good examples. Of course, there are many more, but those three are the major ones.<\/p>\n

In this post, we will dig a bit deeper into the subject of landing pages to help you understand what they are about.<\/p>\n

In addition to that, you will get to learn how to create one and what tools to use. To wrap things up, we will share examples of inspiring landing pages for Shopify.<\/p>\n

Let\u2019s get into it already!<\/p>\n

What Is a Landing Page?<\/h2>\n

Simply put, a landing page is a page where a web user \u201cland\u201d after clicking a link or a button.<\/p>\n

For example, there is a Try our app for Shopify <\/b>button on our homepage.<\/p>\n

\"Shopify<\/p>\n

If you click that button, you will land on this page:<\/p>\n

\"Adoric<\/p>\n

Think of that page as our app landing page on Shopify.<\/p>\n

Getting the idea?<\/p>\n

But not all landing pages are created equal. In fact, not all pages can pass for a landing page.<\/p>\n

A landing page has one specific purpose: to get users to act.<\/p>\n

This action could mean making a purchase, signing up with an email, booking a demo, visiting another page, etc.<\/p>\n

So, any page that doesn\u2019t do that isn\u2019t technically a landing page.<\/p>\n

What Makes for a Good Shopify Landing Page?<\/h2>\n

How do you know a good landing page when you see one?<\/p>\n

Here are some of the features of a Shopify landing page that converts.<\/p>\n

1. Clear, Concise Heading<\/h3>\n

You only have a limited time to capture the attention of users that interact with your landing page. One sure way to hook your users is by writing a catchy headline. And not just catchy, but also concise – straight to the point.<\/p>\n

Have a look at this page from PrettyLitter.<\/p>\n

\"Pretty<\/p>\n

You can easily tell that this website is all about cat litter from the bold, attention-grabbing \u201cIntroducing the World\u2019s Smartest Cat Litter\u201d <\/b>headline.<\/p>\n

That\u2019s what your headline should do – tell your visitors what your store is about in the shortest way possible.<\/p>\n

2. A Compelling Call-to-action (CTA) button<\/h3>\n

Did you notice the conspicuous \u201cOrder Now\u201d button on the Pretty Litter page we just reviewed? It\u2019s so bold that it makes you want to click on it.<\/p>\n

That, also, is another characteristic feature of a well-designed landing page.<\/p>\n

Your call-to-action button ought to be compelling to stand a chance of getting your visitors to act.<\/p>\n

3. Feature-rich Above-the-fold<\/h3>\n

Still referencing the Pretty Litter page, did you notice that all the relevant information and features of the page are placed in the above-the-fold section?<\/p>\n

The above-the-fold section of a page is the part you see as soon as you land on it without scrolling.<\/p>\n

This also makes for a high-converting landing page.<\/p>\n

4. Eye-catching Imagery<\/h3>\n

Words may not always be enough to capture the attention of your visitors; eye-catching pictures are better suited for the job.<\/p>\n

So, do well to add breath-taking images to your landing pages – it can help boost your conversion rate.<\/p>\n

5. Free of Navigational Links<\/h3>\n

Your landing page won\u2019t yield meaningful results if you cannot keep your visitors focused on it. The best way to do that is by eliminating elements that can distract their attention – particularly navigational links.<\/p>\n

Adding navigational links to your landing page will make it easy for your visitors to navigate away. And you certainly don\u2019t want that.<\/p>\n

Have a look at this landing page from ProtonMail. Notice how the top section is completely free of navigational links?<\/p>\n

\"Landing<\/p>\n

Why Do You Need a Landing Page for Your Shopify Website<\/h2>\n

The number one reason you need a landing page is to boost your conversion rate. When designed and implemented properly, landing pages can make it easy for you to convert your visitors into subscribers and buyers.<\/p>\n

Another reason to use a landing page is to lessen your bounce rates. Why is that so?<\/p>\n

Sending traffic to a page that isn\u2019t optimized for conversion will only lead to a high bounce rate. A high bounce rate comes with many other problems: high ad costs, lower ranking on Google, etc. You definitely do not want that.<\/p>\n

Finally, a well-designed landing page can help create a good impression on the minds of your visitors. They will see your business as professional and will most likely trust your business the more.<\/p>\n

How to Build a Landing Page on Shopify<\/h2>\n

Creating a Shopify landing page that converts isn\u2019t rocket science. Plus, you don\u2019t have to be a developer or a genius designer to create one.<\/p>\n

That being said, here are viable methods for creating a landing page on Shopify.<\/p>\n

1. Using the Native Shopify Page Builder<\/h3>\n

As you already know, Shopify comes with a native page builder feature that makes it easy to create pages on your website in minutes. You can use it to create a simple landing page on your website.<\/p>\n

\"Shopify<\/p>\n

The problem with using this page builder feature is that it is limited, so you may not be able to customize your landing page as you wish. You would have to edit your theme\u2019s core code to edit the page to your heart\u2019s content.<\/p>\n

Unless you are a Shopify developer or can afford to hire one, we don\u2019t recommend this approach. Rather, use an app, which brings us to the second strategy.<\/p>\n

2. Using an App<\/h3>\n

You will find many Shopify landing page builder apps on the Shopify app store. One of the notable apps is Pagefly.<\/p>\n

\"page<\/p>\n

The Pagefly app makes it easy to create high-converting pages on your Shopify website without writing any code.<\/p>\n

What kind of page can you build with Pagefly?<\/p>\n