700% Uplift in App Installations; Israel Post Case Study

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How the Israeli post company multiplied their app installations by 700% and improved their offline & online user experience?


The Israeli Post Company is a government-owned corporation that handles most of the postal services in Israel. Their online activity is embrased to go along offline activity due to their need in an arranged contact with customers.


Reducing waiting time for service at branches around Israel.
Usually, when visiting a branch of the Israeli Post Office, a client could wait between 5-60 minutes until getting service.
By successfully making users to download their mobile app & using their online services like setting an appointment date, the Israeli Post Company have drastically improved their services quality and the average waiting time in the Israeli post branches wen’t down significantly.