{"id":10949,"date":"2023-02-19T13:41:52","date_gmt":"2023-02-19T10:41:52","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=10949"},"modified":"2023-03-22T19:38:32","modified_gmt":"2023-03-22T16:38:32","slug":"10-tips-to-grow-shopify-sales-with-email-marketing","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/","title":{"rendered":"10 Tips to Grow Shopify Sales With Email Marketing"},"content":{"rendered":"<p>Are you looking to grow your Shopify business through email marketing?\u00a0Or have you been trying email marketing but no significant results If yes, then you are in the right place. We are about to give you tips to upscale your email marketing effort.<\/p>\n<p>According to <a target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/456500\/daily-number-of-e-mails-worldwide\/\">Statista<\/a>, over 330 billion emails are sent daily and are received by over 4 billion email users. Interestingly, another study by Hubspot showed that <a target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?_ga=2.129955407.2116605659.1655405116-782004359.1655405116&amp;hubs_content=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_content-cta=HubSpot%20Blog%20Research\">41%<\/a> of all emails are viewed on mobile devices, followed by the desktop which accounts for 39% of all views.<\/p>\n<p>So there is no better time to get into email marketing than now if you are serious about growing your business.<\/p>\n<p>To succeed with email marketing, you\u2019ll need to understand the basic concept, types of email marketing, tips and marketing strategies to grow your business.<\/p>\n<p>That&#8217;s what this post is about. But first, what is email marketing?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#What_is_Email_Marketing\" title=\"What is Email Marketing?\">What is Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#Types_of_Emails_for_Shopify\" title=\"Types of Emails for Shopify\">Types of Emails for Shopify<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#1_Transactional_Email\" title=\"1. Transactional Email\">1. Transactional Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#2_Promotional_Emails\" title=\"2. Promotional Emails\">2. Promotional Emails<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#Benefits_of_Email_Marketing\" title=\"Benefits of Email Marketing\">Benefits of Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#Shopify_Email_Marketing_Tips_to_Grow_your_Business_in_2023\" title=\"Shopify Email Marketing Tips to Grow your Business in 2023\">Shopify Email Marketing Tips to Grow your Business in 2023<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#1_Personalize_Your_Emails\" title=\"1. Personalize Your Emails\">1. Personalize Your Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#2_Keep_Your_Emails_Simple_and_Concise\" title=\"2. Keep Your Emails Simple and Concise\">2. Keep Your Emails Simple and Concise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#3_Add_a_Compelling_Call-To-ActionCTA\" title=\"3. Add a Compelling Call-To-Action(CTA)\">3. Add a Compelling Call-To-Action(CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#4_Use_Convincing_Subject_Lines\" title=\"4. Use Convincing Subject Lines\">4. Use Convincing Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#5_Valid_Email_Address\" title=\"5. Valid Email Address\">5. Valid Email Address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#6_Make_Maximum_Use_of_The_Preview_Text\" title=\"6. Make Maximum Use of The Preview Text\">6. Make Maximum Use of The Preview Text<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#7_AB_Test_your_Email_Contents\" title=\"7. A\/B Test your Email Contents\">7. A\/B Test your Email Contents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#8_Segment_Your_Audience\" title=\"8. Segment Your Audience\">8. Segment Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#9_Allow_Users_to_Unsubscribe\" title=\"9. Allow Users to Unsubscribe\">9. Allow Users to Unsubscribe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#10_Integrate_Analytics_into_your_Email_Marketing\" title=\"10. Integrate Analytics into your Email Marketing\">10. Integrate Analytics into your Email Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#Email_Marketing_Software_for_Shopify\" title=\"Email Marketing Software for Shopify\">Email Marketing Software for Shopify<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#1_SendInBlue\" title=\"1. SendInBlue\">1. SendInBlue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#2_HubSpot\" title=\"2. HubSpot\">2. HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#3_Omnisend\" title=\"3. Omnisend\">3. Omnisend<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Email_Marketing\"><\/span>What is Email Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing is the practice of sending messages to a person or a group of people via email with the intent to market your products and services, foster relationships, or build awareness for your brand.<\/p>\n<p>You can also send them to your customers to build trust and increase brand loyalty.<\/p>\n<p>In email marketing, there are strategies you\u2019ll need to follow in order to become successful.<\/p>\n<p>One of them is knowing the right type of email to use. Another is knowing when and how to use them. Though there are more, we will only discuss the most important ones.<\/p>\n<p>Below are some of the common types of emails you can use on Shopify.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Emails_for_Shopify\"><\/span>Types of Emails for Shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Transactional_Email\"><\/span>1. Transactional Email<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Transactional emails are sent to a customer based on their interaction with your website. These are emails your customers are actually expecting, and so will likely engage with.<\/p>\n<p>These types of emails include checkout reminder emails, order confirmation emails, password resets, order status emails, order receipts emails and thank you emails.<\/p>\n<p>Every transactional email has a purpose. You might send them to nudge customers to complete an action they initiated or confirm their transaction.<\/p>\n<p>Therefore, it&#8217;s important to keep them simple and straight to the point; no need to create ambiguous designs for these emails.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Promotional_Emails\"><\/span>2. Promotional Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are broadcast emails sent to your entire email list and subscribers or a segment of your email contacts. These include monthly newsletters, new product announcements and sales, pre-launch sales, seasonal promotion deals etc.<\/p>\n<p>However, these emails are not anticipated by customers and so might record a low-open rate. The purpose behind these emails is to promote, market and advertise your business, product and brands.<\/p>\n<p>To achieve success with this email type, you need to:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Create aesthetically look email with images and CTA that can attract the customer.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Create a strategy for when to send and how to send these emails to your customers<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Offer mouth-watery deals that your customers cannot resist.<\/li>\n<\/ul>\n<p>Have a look at this email from Grammarly:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10950 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Email-marketing-Shopify.png\" alt=\"Email marketing Shopify\" width=\"687\" height=\"685\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Email-marketing-Shopify.png 687w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Email-marketing-Shopify-300x300.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Email-marketing-Shopify-150x150.png 150w\" data-sizes=\"(max-width: 687px) 100vw, 687px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 687px; --smush-placeholder-aspect-ratio: 687\/685;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10950\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Email-marketing-Shopify.png\" alt=\"Email marketing Shopify\" width=\"687\" height=\"685\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Email-marketing-Shopify.png 687w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Email-marketing-Shopify-300x300.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Email-marketing-Shopify-150x150.png 150w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/noscript><\/p>\n<p>Notice how they made their email enticing by conspicuously displaying the pricing discount?<\/p>\n<p>Understanding these email types will help you to create effective email strategies for your Shopify business.<\/p>\n<p>But how can your business benefit from email marketing? Let&#8217;s find out.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Email_Marketing\"><\/span>Benefits of Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>Email marketing helps <a target=\"_blank\" href=\"https:\/\/syncee.co\/shopify\/15-best-email-marketing-shopify-apps\/\">build awareness for your brand<\/a>. It is also an excellent medium to create and sustain relationships with your customers.<\/li>\n<li>Helps in customer retention and acquisition.<\/li>\n<li>It is also a nice tool for content distribution. It also has high returns on investments.<\/li>\n<\/ol>\n<p>To experience these benefits, there are certain email marketing tips and strategies that you have to put in place to grow your Shopify business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Shopify_Email_Marketing_Tips_to_Grow_your_Business_in_2023\"><\/span>Shopify Email Marketing Tips to Grow your Business in 2023<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Personalize_Your_Emails\"><\/span>1. Personalize Your Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Email personalization is one of the best strategies for a successful email campaign. <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/ecommerce-personalization-tips\/\">Email personalization<\/a> goes beyond addressing your email recipients by their first names. You have to understand customers&#8217; needs; sending relevant articles and newsletters will help to get the right message across to them.<\/p>\n<p>Also sending timely emails to your customer is another good personalization strategy.<\/p>\n<p>But how exactly can you achieve this?<\/p>\n<p>Firstly, use automated email marketing platforms, such as Omnisend. <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-best-ecommerce-email-automation-solutions\/\">These platforms<\/a> let you send automated, personalized emails to your subscribers.<\/p>\n<p>These platforms use automation to track your customers and send personal messages based on their shopping experience.<\/p>\n<p>Also, there monitor the checkout process and page and will send an email when the customer opt-outs of the checkout page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Keep_Your_Emails_Simple_and_Concise\"><\/span>2. Keep Your Emails Simple and Concise<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avoid ambiguous words, big grammar, acronyms and languages when sending an email. It should be simple and straightforward.<\/p>\n<p>Simple words are easier to understand and pass the message across than when you write ambiguous words that may need interpretations to understand.<\/p>\n<p>More precisely, customers can quickly grab the tone of your email, so you should as much avoid ambiguous words and phrases so as not to sound too professional which may come off as being stiff and cold.<\/p>\n<p>Make intentional efforts to use contractions and conjunctions to connect your words and phrases to make the email appear casual and conversational.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Add_a_Compelling_Call-To-ActionCTA\"><\/span>3. Add a Compelling Call-To-Action(CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A call to action is simply what you want your customers to do after engaging with your emails. It is a very crucial and important part of an email.<\/p>\n<p>They should be bold and clear. It needs to stand out in your email and have contrasting features to the body of your email.<\/p>\n<p>Most CTA\u2019s comes as buttons with contrasting text on them to indicate the next line of action. The CTA text should be concise with no more than a few letters to explain the next actions.<\/p>\n<p>Some of these CTA\u2019s redirect customers to the web page or the business store to make purchases.<\/p>\n<p>With this CTA, you can track your click-through rates to track and monitor your email performances and conversions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Use_Convincing_Subject_Lines\"><\/span>4. Use Convincing Subject Lines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Subject lines are the first thing customers see when mail is sent. It is therefore important to write convincing headlines that will keep them mesmerised and open the email.<\/p>\n<p>A well-crafted mail body with a random headline is a bad email marketing strategy and should be avoided at all costs.<\/p>\n<p>Your email headlines should be clear and concise with a better understanding of what the email entails. Let the reader know what to expect in the email.<\/p>\n<p>For promotional emails, you can add a sense of currency by adding the time frame left for sales to end or offering a discount amount.<\/p>\n<p>Also, it\u2019s necessary to avoid using Caps, emojis and excessive tags as it comes off as being loud and offensive.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Valid_Email_Address\"><\/span>5. Valid Email Address<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your email address is an integral part of your email marketing campaign and should be valid because your customers might want to reply to your emails.<\/p>\n<p>However, there are instances where you\u2019ll need a no-reply email address such as in promotional emails when you want to send a one-time code or for a shipping confirmation to a customer that does not require a response.<\/p>\n<p>It is really advisable to avoid the no-reply email address for regular emails to your contact list.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Make_Maximum_Use_of_The_Preview_Text\"><\/span>6. Make Maximum Use of The Preview Text<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The preview text is a block of text that comes after the subject and is visible to the subscriber in their email inboxes.<\/p>\n<p>It offers another opportunity to persuade the subscriber to open the email.<\/p>\n<p>If left blank, it uses the first line of text from your email, which might not be great. So it is a good practice to customize your preview text to boost your email open rate.<\/p>\n<p>Get creative with your preview text and increase the chances of your mail being read by the subscriber.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_AB_Test_your_Email_Contents\"><\/span>7. A\/B Test your Email Contents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10951 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/AB-testing-ideas.jpg\" alt=\"AB testing email marketing campaign\" width=\"1333\" height=\"841\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/AB-testing-ideas.jpg 1333w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/AB-testing-ideas-300x189.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/AB-testing-ideas-768x485.jpg 768w\" data-sizes=\"(max-width: 1333px) 100vw, 1333px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1333px; --smush-placeholder-aspect-ratio: 1333\/841;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10951\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/AB-testing-ideas.jpg\" alt=\"AB testing email marketing campaign\" width=\"1333\" height=\"841\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/AB-testing-ideas.jpg 1333w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/AB-testing-ideas-300x189.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/AB-testing-ideas-768x485.jpg 768w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/noscript><\/p>\n<p>Do you have 2 different ideas about a particular topic and you want to send both to your subscribers?<\/p>\n<p>Why not test-run your content to know the one will work?<\/p>\n<p>How do you <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/50-a-b-testing-examples-to-win-conversions\/\">A\/B test<\/a> your email campaign?<\/p>\n<p>First, there are some features of the email that you can compare contents with.<\/p>\n<p>To carry out these testing, you should have your test subjects say 2 groups with at least 50 contacts in each.<\/p>\n<p>Then, change some of the contents of the emails such as the Subject lines, preview text, body contents, visual and graphical presentations and the call to action.<\/p>\n<p>Send them to your test group and compare the results, choose the one with the higher view and click-through rate. Afterwards, send that one to the remainder of the subscriber list.<\/p>\n<p>This will help you understand your audience on a personal level and help you tune your emails to your subscriber\u2019s preferences.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Segment_Your_Audience\"><\/span>8. Segment Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Segmenting your emails will equally go a long way in making your email campaigns convert better. You can segment them based on their shopping experience, interests and preferences, or location.<\/p>\n<p>This is helpful in sending tailored messages beneficial to each segment. Also, it reduces the urge to send broadcast messages to all of your email lists.<\/p>\n<p>However, it takes a whole lot of time and energy to segment your audience.<\/p>\n<p>What to do: automate!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Allow_Users_to_Unsubscribe\"><\/span>9. Allow Users to Unsubscribe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It&#8217;s important to give your subscribers the option of subscribing from your mailing list whenever they want.<\/p>\n<p>Truth is that not everyone who opted into your email list will like to continue receiving your emails.<\/p>\n<p>It is fair to allow them to unsubscribe at any point of their journey by making the unsubscribe button visible and available at all times.<\/p>\n<p>Your focus should be on email opens and click-throughs and not on the number of subscribers you have.<\/p>\n<p>Allowing people to unsubscribe helps you to focus more on people who need your content and work towards providing relevant and valuable content to them.<\/p>\n<p>It is effective for you to clean your email list and get rid of those unsubscribers to keep your list clean and organised.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Integrate_Analytics_into_your_Email_Marketing\"><\/span>10. Integrate Analytics into your Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Track, track, and track! We can&#8217;t overemphasize the importance of tracking your email marketing campaigns using your preferred analytics.<\/p>\n<p>They can help you to make smart decisions for your email marketing strategies.<\/p>\n<p>Metrics such as the click-through rates, bounce rate, unsubscribers and click-open rate are worth paying attention to and can help you to track your performance and what areas to improve.<\/p>\n<p>With the emphasis on the click open rate because they are your active subscribers.<\/p>\n<p>To start with analytics, ensure your landing page is connected to Google Analytics.<\/p>\n<p>These are our best practices for email marketing to grow your Shopify business in\u00a0 2023. To work smarter, there are email marketing soft wares that automate processes and make the job easier.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_Marketing_Software_for_Shopify\"><\/span>Email Marketing Software for Shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_SendInBlue\"><\/span>1. SendInBlue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10952 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Screenshot-40-e1676802963197.png\" alt=\"Email marketing software \" width=\"1833\" height=\"806\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Screenshot-40-e1676802963197.png 1833w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Screenshot-40-e1676802963197-300x132.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Screenshot-40-e1676802963197-768x338.png 768w\" data-sizes=\"(max-width: 1833px) 100vw, 1833px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1833px; --smush-placeholder-aspect-ratio: 1833\/806;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10952\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Screenshot-40-e1676802963197.png\" alt=\"Email marketing software \" width=\"1833\" height=\"806\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Screenshot-40-e1676802963197.png 1833w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Screenshot-40-e1676802963197-300x132.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/02\/Screenshot-40-e1676802963197-768x338.png 768w\" sizes=\"(max-width: 1833px) 100vw, 1833px\" \/><\/noscript><\/p>\n<p>Sendinblue is one of the most popular <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-shopify-email-marketing-apps\/\">email marketing apps<\/a> for your Shopify. It features a drag-and-drop builder that allows you to create highly engaging emails within minutes. It also features automated tools to send follow-up emails and transactional emails at the right time.<\/p>\n<p>Their free plan allows you to send up to 300 emails per day. The paid plans start at $25 per month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_HubSpot\"><\/span>2. HubSpot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hubspot is well-known and one of the email best marketing software with an in-built CRM. It incorporates powerful automation features that handle all your marketing from sending emails, to content management.<\/p>\n<p>Email personalization is easy in Hubspot. It can personalize emails based on device type, interest or on any other custom information.<\/p>\n<p>The paid plan starts at $45 per month but it has a free plan which offers up to 2000 free emails per day with an unlimited number of subscribers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Omnisend\"><\/span>3. Omnisend<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Omnisend is one of the best email marketing software for e-commerce.\u00a0 It integrates with powerful e-commerce platforms such as WooCommerce and Shopify. Besides, it has one of the best automation workflows for sending emails, A\/B testing and subscriber segmentation.<\/p>\n<p>In addition, it has inbuilt SMS features that allow you to send messages to customers in over 200 regions.<\/p>\n<p>It has both free and paid plans which start at $16 per month while the free plan allows you to store up to 250 contacts.<\/p>\n<p>Not interested in any of those three solutions? Why not check out our <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-shopify-email-marketing-apps\/\">full collection of email marketing software<\/a> for Shopify?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email marketing is one of the best approaches to communicating and interacting with your customers on a personal level. Modern businesses, both large and small, are turning towards email marketing to help them with customer retention and grow their businesses. Don&#8217;t be left out.<\/p>\n<p>Looking to capture your website visitors&#8217; emails for email marketing purposes? Adoric can help.<\/p>\n<p>Adoric lets you create and deploy eye-catching email opt-in popups to your website.\u00a0 These popups allow you to capture as many emails as possible.<\/p>\n<p>Add Adoric to your Shopify website right away to see it in action.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Add Adoric App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Done right, email marketing can help you win more customers, generate more sales, and uplift your Shopify store. Learn how to use it effectively here. <\/p>\n","protected":false},"author":68,"featured_media":10955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips to Grow Shopify Sales With Email Marketing - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Done right, email marketing can help you win more customers, generate more sales, and uplift your Shopify store. 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