{"id":11627,"date":"2023-05-28T22:33:02","date_gmt":"2023-05-28T19:33:02","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=11627"},"modified":"2023-05-28T22:34:53","modified_gmt":"2023-05-28T19:34:53","slug":"case-study-for-h2-hub-watches","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/","title":{"rendered":"Case Study for H2 Hub Watches"},"content":{"rendered":"<p>H2 Hub Watches is a Singapore-based watch retailer, with a main focus on Swiss and Japanese-made watches.\u00a0H2 Hub Watches sells different brands of watches, including Adidas, Aries Gold, Fitbit, Garmin, Nixon, Sara Miller and dozens of others.\u00a0<\/p>\n<p>Not too long ago, the company saw the need to increase its sales by converting more visits into sales.\u00a0To achieve this, they turned to Adoric, a decision that paid off big time.\u00a0<\/p>\n<p>At the end of it all, they generated about $40K in assisted revenue and 1,086 new leads in the space of 1 month.\u00a0<\/p>\n<p>In this case study, we will show you how they accomplished this, in the hope you will glean some helpful lessons to replicate the same feat.\u00a0<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#The_Challenge\" title=\"The Challenge\u00a0\u00a0\">The Challenge\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#The_Approach\" title=\"The Approach\u00a0\">The Approach\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#Identifying_the_target_audience\" title=\"Identifying the target audience\">Identifying the target audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#H2_Hub_Target_Audience\" title=\"H2 Hub Target Audience\">H2 Hub Target Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#The_Flow\" title=\"The Flow\">The Flow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#Marketing_to_First-time_Visitors\" title=\"Marketing to First-time Visitors\">Marketing to First-time Visitors<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#Showing_a_welcome_promo_popup_to_new_users\" title=\"Showing a welcome promo popup to new users\">Showing a welcome promo popup to new users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#Winning_back_visitors_that_subscribed_but_didnt_complete_their_carts\" title=\"Winning back visitors that subscribed but didn\u2019t complete their carts\">Winning back visitors that subscribed but didn\u2019t complete their carts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#Winning_back_first-time_visitors_who_didnt_subscribe\" title=\"Winning back first-time visitors who didn\u2019t subscribe\u00a0\">Winning back first-time visitors who didn\u2019t subscribe\u00a0<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#Group_1_visitors\" title=\"Group 1 visitors\">Group 1 visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#Group_2_visitors\" title=\"Group 2 visitors\">Group 2 visitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#Why_did_H2_Hub_offer_different_discounts_to_different_user_segments\" title=\"Why did H2 Hub offer different discounts to different user segments?\">Why did H2 Hub offer different discounts to different user segments?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#Marketing_to_Returning_Visitors\" title=\"Marketing to Returning Visitors\u00a0\">Marketing to Returning Visitors\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#Returning_visitors_with_abandoned_carts\" title=\"Returning visitors with abandoned carts\u00a0\">Returning visitors with abandoned carts\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#Returning_visitors_that_added_products_to_carts_but_didnt_complete_purchase\" title=\"Returning visitors that added products to carts but didn\u2019t complete purchase\">Returning visitors that added products to carts but didn\u2019t complete purchase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#Returning_visitors_attempting_to_leave_without_adding_products_to_their_carts\" title=\"Returning visitors attempting to leave without adding products to their carts\">Returning visitors attempting to leave without adding products to their carts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#Results\" title=\"Results\">Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Challenge\"><\/span>The Challenge\u00a0\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H2 Hub Watches noticed that their website, which happens to be their major source of leads, wasn&#8217;t converting as they had intended.\u00a0<\/p>\n<p>To overcome this challenge, they figured they needed to install conversion-optimization mechanisms on their website. For this reason, they picked Adoric.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Approach\"><\/span>The Approach\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Identifying the target audience<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Identifying_the_target_audience\"><\/span>Identifying the target audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The key to succeeding with any marketing campaign is knowing who your target audience is. In today\u2019s competitive e-commerce space, it\u2019s not enough to have one target audience.\u00a0<\/p>\n<p>It\u2019s important to break your target audience into smaller segments, feeding each segment with messages and campaigns based on their unique needs and preferences.\u00a0<\/p>\n<p>You can group your target audience based on several variables.\u00a0<\/p>\n<p>One easy way to group your target audience is based on first-time and returning visitors.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"H2_Hub_Target_Audience\"><\/span>H2 Hub Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In the case of H2 Hub Watches, they targeted 3 major audiences:\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Visitors coming to their website for the first time.\u00a0<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Visitors who had earlier visited their website but didn\u2019t buy anything<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">And finally, visitors who add products on their last visit but failed to complete checkout<\/li>\n<\/ul>\n<p>Each group was targeted with a different campaign, as you will see shortly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Flow\"><\/span>The Flow<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H2 Hub had three overarching goals:\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">To get first-time visitors to make a purchase<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">To convince return visitors to either complete an abandoned cart or make a purchase<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Build up their email list by capturing the emails of visitors.\u00a0<\/li>\n<\/ul>\n<p>We will get into details shortly, but here\u2019s a flow to devised to achieve this goal:\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11630 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-workflow.png\" alt=\"case study workflow\" width=\"1546\" height=\"628\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-workflow.png 1546w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-workflow-300x122.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-workflow-768x312.png 768w\" data-sizes=\"(max-width: 1546px) 100vw, 1546px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1546px; --smush-placeholder-aspect-ratio: 1546\/628;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11630\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-workflow.png\" alt=\"case study workflow\" width=\"1546\" height=\"628\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-workflow.png 1546w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-workflow-300x122.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-workflow-768x312.png 768w\" sizes=\"(max-width: 1546px) 100vw, 1546px\" \/><\/noscript><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_to_First-time_Visitors\"><\/span>Marketing to First-time Visitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After brainstorming and drafting a flow map, it was time to get to work.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Showing_a_welcome_promo_popup_to_new_users\"><\/span>Showing a welcome promo popup to new users<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One tried-and-true method for converting first-time visitors into loyal customers is by offering them an irresistible discount the very moment they land on your website in exchange for their emails.\u00a0<\/p>\n<p>By doing so, you achieve two major goals: stimulate them to make a purchase and also build up your email subscriber base. Even if visitors leave your website without buying anything, you can always entice them to come back by sending them special offers and useful tips.\u00a0<\/p>\n<p>H2 Hub figured this out and decide to try it out by using this pop:\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11631 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup.png\" alt=\"popup\" width=\"1206\" height=\"878\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup.png 1206w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-300x218.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-768x559.png 768w\" data-sizes=\"(max-width: 1206px) 100vw, 1206px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1206px; --smush-placeholder-aspect-ratio: 1206\/878;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11631\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup.png\" alt=\"popup\" width=\"1206\" height=\"878\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup.png 1206w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-300x218.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-768x559.png 768w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" \/><\/noscript><\/p>\n<p>To achieve this, H2 Hub used Adoric\u2019s Audience targeting feature to set the popup to only show to new visitors:\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11632 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-visitors.png\" alt=\"New visitors\" width=\"1185\" height=\"625\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-visitors.png 1185w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-visitors-300x158.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-visitors-768x405.png 768w\" data-sizes=\"(max-width: 1185px) 100vw, 1185px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1185px; --smush-placeholder-aspect-ratio: 1185\/625;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11632\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-visitors.png\" alt=\"New visitors\" width=\"1185\" height=\"625\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-visitors.png 1185w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-visitors-300x158.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-visitors-768x405.png 768w\" sizes=\"(max-width: 1185px) 100vw, 1185px\" \/><\/noscript><\/p>\n<p>They took things a step further by setting up the popup to automatically show 5 seconds after a visitor lands on their site and ensured it only showed once.\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11634 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-targeting.png\" alt=\"\" width=\"1186\" height=\"776\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-targeting.png 1186w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-targeting-300x196.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-targeting-768x503.png 768w\" data-sizes=\"(max-width: 1186px) 100vw, 1186px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1186px; --smush-placeholder-aspect-ratio: 1186\/776;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11634\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-targeting.png\" alt=\"\" width=\"1186\" height=\"776\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-targeting.png 1186w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-targeting-300x196.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-targeting-768x503.png 768w\" sizes=\"(max-width: 1186px) 100vw, 1186px\" \/><\/noscript><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11635 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-trigger.png\" alt=\"\" width=\"1184\" height=\"685\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-trigger.png 1184w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-trigger-300x174.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-trigger-768x444.png 768w\" data-sizes=\"(max-width: 1184px) 100vw, 1184px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1184px; --smush-placeholder-aspect-ratio: 1184\/685;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11635\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-trigger.png\" alt=\"\" width=\"1184\" height=\"685\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-trigger.png 1184w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-trigger-300x174.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-trigger-768x444.png 768w\" sizes=\"(max-width: 1184px) 100vw, 1184px\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Winning_back_visitors_that_subscribed_but_didnt_complete_their_carts\"><\/span>Winning back visitors that subscribed but didn\u2019t complete their carts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After interacting with the welcome popup and even going further to add products to their carts, H2 Hub knew some will attempt to exit the website without completing their carts.\u00a0<\/p>\n<p>To win them back, H2 Hub deployed this cart abandonment <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/exit-intent-pop-ups\/\">exit popup<\/a> to their website to remind shoppers about the products in their carts:\u00a0<\/p>\n<p> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11636 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup.png\" alt=\"case study exit popup\" width=\"1810\" height=\"820\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup.png 1810w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup-300x136.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup-768x348.png 768w\" data-sizes=\"(max-width: 1810px) 100vw, 1810px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1810px; --smush-placeholder-aspect-ratio: 1810\/820;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11636 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup.png\" alt=\"case study exit popup\" width=\"1810\" height=\"820\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup.png 1810w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup-300x136.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup-768x348.png 768w\" data-sizes=\"(max-width: 1810px) 100vw, 1810px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1810px; --smush-placeholder-aspect-ratio: 1810\/820;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11636\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup.png\" alt=\"case study exit popup\" width=\"1810\" height=\"820\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup.png 1810w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup-300x136.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup-768x348.png 768w\" sizes=\"(max-width: 1810px) 100vw, 1810px\" \/><\/noscript><\/noscript><\/p>\n<p>For best results, the exit-intent popup was programmed to show up immediately after a visitor tries to leave the site.\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11637 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/winning-abandoning-visitors.png\" alt=\"Winning abandoning visitors\" width=\"1185\" height=\"856\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/winning-abandoning-visitors.png 1185w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/winning-abandoning-visitors-300x217.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/winning-abandoning-visitors-768x555.png 768w\" data-sizes=\"(max-width: 1185px) 100vw, 1185px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1185px; --smush-placeholder-aspect-ratio: 1185\/856;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11637\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/winning-abandoning-visitors.png\" alt=\"Winning abandoning visitors\" width=\"1185\" height=\"856\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/winning-abandoning-visitors.png 1185w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/winning-abandoning-visitors-300x217.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/winning-abandoning-visitors-768x555.png 768w\" sizes=\"(max-width: 1185px) 100vw, 1185px\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Winning_back_first-time_visitors_who_didnt_subscribe\"><\/span>Winning back first-time visitors who didn\u2019t subscribe\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H2 Hub knew some first-time visitors will still not subscribe to the opt-in popup they had seen earlier. They segmented this set of visitors into two groups:\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Group1<\/b>: Those who didn\u2019t subscribe but added products to their carts<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Group 2<\/b>: Those who didn\u2019t subscribe but didn\u2019t add any product to their cart<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Group_1_visitors\"><\/span>Group 1 visitors<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>H2 devised a strategy to win the first group of visitors. And that strategy was to entice them with a 7% discount using the popup below:\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11638 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Sales-popup.png\" alt=\"Sales popup\" width=\"1191\" height=\"807\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Sales-popup.png 1191w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Sales-popup-300x203.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Sales-popup-768x520.png 768w\" data-sizes=\"(max-width: 1191px) 100vw, 1191px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1191px; --smush-placeholder-aspect-ratio: 1191\/807;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11638\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Sales-popup.png\" alt=\"Sales popup\" width=\"1191\" height=\"807\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Sales-popup.png 1191w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Sales-popup-300x203.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Sales-popup-768x520.png 768w\" sizes=\"(max-width: 1191px) 100vw, 1191px\" \/><\/noscript><\/p>\n<p>This is how it looked on mobile:\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11639 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Popup-on-mobile.png\" alt=\"Popup on mobile\" width=\"1184\" height=\"883\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Popup-on-mobile.png 1184w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Popup-on-mobile-300x224.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Popup-on-mobile-768x573.png 768w\" data-sizes=\"(max-width: 1184px) 100vw, 1184px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1184px; --smush-placeholder-aspect-ratio: 1184\/883;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11639\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Popup-on-mobile.png\" alt=\"Popup on mobile\" width=\"1184\" height=\"883\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Popup-on-mobile.png 1184w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Popup-on-mobile-300x224.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Popup-on-mobile-768x573.png 768w\" sizes=\"(max-width: 1184px) 100vw, 1184px\" \/><\/noscript><\/p>\n<p>As they did previously, the popup was set to show only immediately after a visitor attempts to exit the website.\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11640 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger.png\" alt=\"\" width=\"1192\" height=\"518\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger.png 1192w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger-300x130.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger-768x334.png 768w\" data-sizes=\"(max-width: 1192px) 100vw, 1192px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1192px; --smush-placeholder-aspect-ratio: 1192\/518;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11640\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger.png\" alt=\"\" width=\"1192\" height=\"518\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger.png 1192w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger-300x130.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger-768x334.png 768w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/noscript><\/p>\n<p>The idea was to get these abandoning visitors to complete their cart and at the same time give away their emails.\u00a0<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Group_2_visitors\"><\/span>Group 2 visitors<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The second group of visitors were those who didn\u2019t subscribe and still didn\u2019t add any product to their cart. H2 needed a different tact to win back this group.\u00a0<\/p>\n<p>And so they decided to up their game by offering these visitors a 10% discount using the popup below:\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11641 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Discount-popup.png\" alt=\"Discount popup\" width=\"1195\" height=\"825\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Discount-popup.png 1195w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Discount-popup-300x207.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Discount-popup-768x530.png 768w\" data-sizes=\"(max-width: 1195px) 100vw, 1195px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1195px; --smush-placeholder-aspect-ratio: 1195\/825;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11641\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Discount-popup.png\" alt=\"Discount popup\" width=\"1195\" height=\"825\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Discount-popup.png 1195w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Discount-popup-300x207.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Discount-popup-768x530.png 768w\" sizes=\"(max-width: 1195px) 100vw, 1195px\" \/><\/noscript><\/p>\n<p>To improve the exit popup\u2019s performance, it was programmed to show up just once per session and certain groups of visitors were excluded from seeing it.\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11642 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-rules.png\" alt=\"\" width=\"1173\" height=\"663\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-rules.png 1173w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-rules-300x170.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-rules-768x434.png 768w\" data-sizes=\"(max-width: 1173px) 100vw, 1173px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1173px; --smush-placeholder-aspect-ratio: 1173\/663;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11642\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-rules.png\" alt=\"\" width=\"1173\" height=\"663\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-rules.png 1173w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-rules-300x170.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/popup-rules-768x434.png 768w\" sizes=\"(max-width: 1173px) 100vw, 1173px\" \/><\/noscript><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11643 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-for-hub-watches.png\" alt=\"Case study for hub watches\" width=\"1171\" height=\"643\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-for-hub-watches.png 1171w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-for-hub-watches-300x165.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-for-hub-watches-768x422.png 768w\" data-sizes=\"(max-width: 1171px) 100vw, 1171px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1171px; --smush-placeholder-aspect-ratio: 1171\/643;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11643\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-for-hub-watches.png\" alt=\"Case study for hub watches\" width=\"1171\" height=\"643\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-for-hub-watches.png 1171w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-for-hub-watches-300x165.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/case-study-for-hub-watches-768x422.png 768w\" sizes=\"(max-width: 1171px) 100vw, 1171px\" \/><\/noscript><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Why_did_H2_Hub_offer_different_discounts_to_different_user_segments\"><\/span>Why did H2 Hub offer different discounts to different user segments?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Well, the reason is simple. Visitors who added products to their carts are warm leads. As such, a little encouragement can push them to complete their carts, hence why H2 Hub offered them a 7% discount.\u00a0<\/p>\n<p>But those that didn\u2019t subscribe and didn\u2019t add products to their carts needed an extra push. Thus, H2 Hub offered them a sizeable 10% discount.\u00a0<\/p>\n<p>In the end, H2 Hub saved money yet achieved its marketing goals.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_to_Returning_Visitors\"><\/span>Marketing to Returning Visitors\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>H2 Hub also targeted returning visitors with popup campaigns. These are visitors that had earlier visited the website but either didn\u2019t buy anything or initiated checkout but failed to complete it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Returning_visitors_with_abandoned_carts\"><\/span>Returning visitors with abandoned carts\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>They started by checking if each visitor had an uncompleted cart from their last visit to the website. If they did, they were shown this floating bar campaign:\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11644 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Floating-bar-campaign.png\" alt=\"\" width=\"1183\" height=\"638\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Floating-bar-campaign.png 1183w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Floating-bar-campaign-300x162.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Floating-bar-campaign-768x414.png 768w\" data-sizes=\"(max-width: 1183px) 100vw, 1183px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1183px; --smush-placeholder-aspect-ratio: 1183\/638;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11644\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Floating-bar-campaign.png\" alt=\"\" width=\"1183\" height=\"638\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Floating-bar-campaign.png 1183w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Floating-bar-campaign-300x162.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Floating-bar-campaign-768x414.png 768w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/><\/noscript><\/p>\n<p>Unlike regular popups, floating bars are less intrusive and so less annoying.\u00a0<\/p>\n<p>To optimize the floating bar\u2019s performance, H2 Hub ensured only returning visitors who visited the website only in the last 100 days saw it.\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11645 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/floating-bar-trigger.png\" alt=\"Floating bar trigger\" width=\"1173\" height=\"588\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/floating-bar-trigger.png 1173w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/floating-bar-trigger-300x150.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/floating-bar-trigger-768x385.png 768w\" data-sizes=\"(max-width: 1173px) 100vw, 1173px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1173px; --smush-placeholder-aspect-ratio: 1173\/588;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11645\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/floating-bar-trigger.png\" alt=\"Floating bar trigger\" width=\"1173\" height=\"588\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/floating-bar-trigger.png 1173w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/floating-bar-trigger-300x150.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/floating-bar-trigger-768x385.png 768w\" sizes=\"(max-width: 1173px) 100vw, 1173px\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Returning_visitors_that_added_products_to_carts_but_didnt_complete_purchase\"><\/span>Returning visitors that added products to carts but didn\u2019t complete purchase<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>H2 targeted returning visitors who added products to their carts but failed to complete the <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-tips-to-improve-shopify-checkout-process-in-2023\/\">checkout<\/a> before exiting the website.\u00a0<\/p>\n<p>If they are subscribed visitors, H2 will only remind them of the abandoned product in their carts by displaying this popup:\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11636 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup.png\" alt=\"case study exit popup\" width=\"1810\" height=\"820\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup.png 1810w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup-300x136.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup-768x348.png 768w\" data-sizes=\"(max-width: 1810px) 100vw, 1810px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1810px; --smush-placeholder-aspect-ratio: 1810\/820;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11636 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup.png\" alt=\"case study exit popup\" width=\"1810\" height=\"820\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup.png 1810w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup-300x136.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup-768x348.png 768w\" data-sizes=\"(max-width: 1810px) 100vw, 1810px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1810px; --smush-placeholder-aspect-ratio: 1810\/820;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11636\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup.png\" alt=\"case study exit popup\" width=\"1810\" height=\"820\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup.png 1810w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup-300x136.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-popup-768x348.png 768w\" sizes=\"(max-width: 1810px) 100vw, 1810px\" \/><\/noscript><\/noscript><\/p>\n<p>But if they haven\u2019t subscribed, H2 showed them another popup asking for their emails in return for a discount:\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11646 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/discount-popup-2.png\" alt=\"\" width=\"1185\" height=\"876\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/discount-popup-2.png 1185w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/discount-popup-2-300x222.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/discount-popup-2-768x568.png 768w\" data-sizes=\"(max-width: 1185px) 100vw, 1185px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1185px; --smush-placeholder-aspect-ratio: 1185\/876;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11646\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/discount-popup-2.png\" alt=\"\" width=\"1185\" height=\"876\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/discount-popup-2.png 1185w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/discount-popup-2-300x222.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/discount-popup-2-768x568.png 768w\" sizes=\"(max-width: 1185px) 100vw, 1185px\" \/><\/noscript><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11647 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger-1.png\" alt=\"\" width=\"1192\" height=\"518\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger-1.png 1192w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger-1-300x130.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger-1-768x334.png 768w\" data-sizes=\"(max-width: 1192px) 100vw, 1192px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1192px; --smush-placeholder-aspect-ratio: 1192\/518;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11647\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger-1.png\" alt=\"\" width=\"1192\" height=\"518\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger-1.png 1192w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger-1-300x130.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/exit-intent-trigger-1-768x334.png 768w\" sizes=\"(max-width: 1192px) 100vw, 1192px\" \/><\/noscript><\/p>\n<p>This time around the popup was programmed to show up 2 secs after a visitor attempts to exit the website.\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11648 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Exit-triggers.png\" alt=\"\" width=\"1183\" height=\"815\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Exit-triggers.png 1183w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Exit-triggers-300x207.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Exit-triggers-768x529.png 768w\" data-sizes=\"(max-width: 1183px) 100vw, 1183px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1183px; --smush-placeholder-aspect-ratio: 1183\/815;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11648\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Exit-triggers.png\" alt=\"\" width=\"1183\" height=\"815\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Exit-triggers.png 1183w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Exit-triggers-300x207.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Exit-triggers-768x529.png 768w\" sizes=\"(max-width: 1183px) 100vw, 1183px\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Returning_visitors_attempting_to_leave_without_adding_products_to_their_carts\"><\/span>Returning visitors attempting to leave without adding products to their carts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another segment of visitors H2 Hub targeted were those who were coming to the website for the second time but still attempts to leave without adding any product to their carts.\u00a0<\/p>\n<p>H2 supposed these were loyal, engaged visitors who couldn\u2019t find what they were looking for.\u00a0<\/p>\n<p>H2 felt this set of visitors would be interested in receiving updates about new product arrivals, so decided to show them this popup:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11649 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-arrival-popup.png\" alt=\"New arrival popup\" width=\"1480\" height=\"905\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-arrival-popup.png 1480w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-arrival-popup-300x183.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-arrival-popup-768x470.png 768w\" data-sizes=\"(max-width: 1480px) 100vw, 1480px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1480px; --smush-placeholder-aspect-ratio: 1480\/905;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11649\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-arrival-popup.png\" alt=\"New arrival popup\" width=\"1480\" height=\"905\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-arrival-popup.png 1480w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-arrival-popup-300x183.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/New-arrival-popup-768x470.png 768w\" sizes=\"(max-width: 1480px) 100vw, 1480px\" \/><\/noscript><\/p>\n<p>They also leveraged Adoric\u2019s targeting feature to ensure the popup only showed to returning visitors who visited their website 10 days prior.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11650 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/returning-visitors-trigger.png\" alt=\"Rreturning visitors trigger\" width=\"1105\" height=\"586\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/returning-visitors-trigger.png 1105w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/returning-visitors-trigger-300x159.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/returning-visitors-trigger-768x407.png 768w\" data-sizes=\"(max-width: 1105px) 100vw, 1105px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1105px; --smush-placeholder-aspect-ratio: 1105\/586;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11650\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/returning-visitors-trigger.png\" alt=\"Rreturning visitors trigger\" width=\"1105\" height=\"586\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/returning-visitors-trigger.png 1105w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/returning-visitors-trigger-300x159.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/returning-visitors-trigger-768x407.png 768w\" sizes=\"(max-width: 1105px) 100vw, 1105px\" \/><\/noscript>\u00a0To rev up this particular campaign, H2 Hub took a step further by showing the pop-up only once per session and per day.\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11651 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/hub-watches-case-study-1.png\" alt=\"\" width=\"1098\" height=\"723\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/hub-watches-case-study-1.png 1098w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/hub-watches-case-study-1-300x198.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/hub-watches-case-study-1-768x506.png 768w\" data-sizes=\"(max-width: 1098px) 100vw, 1098px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1098px; --smush-placeholder-aspect-ratio: 1098\/723;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11651\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/hub-watches-case-study-1.png\" alt=\"\" width=\"1098\" height=\"723\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/hub-watches-case-study-1.png 1098w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/hub-watches-case-study-1-300x198.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/hub-watches-case-study-1-768x506.png 768w\" sizes=\"(max-width: 1098px) 100vw, 1098px\" \/><\/noscript><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Results\"><\/span>Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At the end of it all, H2 Hub watches saw their sales revenue rise tremendously to $40,000. And these sales came from 1086 leads.\u00a0<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11652 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Hub-watches-case-study-2.png\" alt=\"\" width=\"1668\" height=\"795\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Hub-watches-case-study-2.png 1668w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Hub-watches-case-study-2-300x143.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Hub-watches-case-study-2-768x366.png 768w\" data-sizes=\"(max-width: 1668px) 100vw, 1668px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1668px; --smush-placeholder-aspect-ratio: 1668\/795;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11652\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Hub-watches-case-study-2.png\" alt=\"\" width=\"1668\" height=\"795\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Hub-watches-case-study-2.png 1668w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Hub-watches-case-study-2-300x143.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/Hub-watches-case-study-2-768x366.png 768w\" sizes=\"(max-width: 1668px) 100vw, 1668px\" \/><\/noscript><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are a few insights you can take home from this case study:\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">It\u2019s important to segment your audience and serve each segment a different pop-up with a different call to action, depending on their stage in the sales funnel.\u00a0<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If you plan to use a complex chain of popups, it\u2019s important to create a mindmap before you start.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">It\u2019s better to use a pop-up chain if you wish to achieve a cumulative effect. They are more effective than singular popups with only one message.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If you are pressed for time and can\u2019t create a complex chain of popups, start with simple welcome popups. You can also try your hands on welcome, abandoned carts, and exit popups to create a smart flow that can help you grow your business.\u00a0<\/li>\n<\/ul>\n<p>H2 Hub is proof that when implemented properly popups can help uplift your bottom line. In addition, it can be instrumental in getting visitors to opt-in to your mailing list and persuade abandoning visitors to complete their carts.\u00a0<\/p>\n<p>Adoric is one app you can count on to create conversion-driven popups that yield sales and drive up email opt-ins.\u00a0<\/p>\n<p>Why not Add Adoric to your Shopify website right away to put it to the test?<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Install Adoric Shopify App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to increase your sales with popups? Learn how Hub watches, a Singapore based watch retailer accomplished this feat in this case study. <\/p>\n","protected":false},"author":12,"featured_media":11654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study for H2 Hub Watches - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Want to increase your sales with popups? Learn how Hub watches, a Singapore based watch retailer accomplished this feat in this case study.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study for H2 Hub Watches - Adoric Blog\" \/>\n<meta property=\"og:description\" content=\"Want to increase your sales with popups? Learn how Hub watches, a Singapore based watch retailer accomplished this feat in this case study.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/\" \/>\n<meta property=\"og:site_name\" content=\"Adoric Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-28T19:33:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-28T19:34:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/H2-Hub-Watches_SOCIALS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christopher Ike\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christopher Ike\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study for H2 Hub Watches - Adoric Blog","description":"Want to increase your sales with popups? Learn how Hub watches, a Singapore based watch retailer accomplished this feat in this case study.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/","og_locale":"en_US","og_type":"article","og_title":"Case Study for H2 Hub Watches - Adoric Blog","og_description":"Want to increase your sales with popups? Learn how Hub watches, a Singapore based watch retailer accomplished this feat in this case study.","og_url":"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/","og_site_name":"Adoric Blog","article_published_time":"2023-05-28T19:33:02+00:00","article_modified_time":"2023-05-28T19:34:53+00:00","og_image":[{"width":768,"height":768,"url":"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/05\/H2-Hub-Watches_SOCIALS.jpg","type":"image\/jpeg"}],"author":"Christopher Ike","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Christopher Ike","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/","url":"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/","name":"Case Study for H2 Hub Watches - Adoric Blog","isPartOf":{"@id":"https:\/\/adoric.com\/blog\/#website"},"datePublished":"2023-05-28T19:33:02+00:00","dateModified":"2023-05-28T19:34:53+00:00","author":{"@id":"https:\/\/adoric.com\/blog\/#\/schema\/person\/759703ff78511d225850732fec85cb9e"},"description":"Want to increase your sales with popups? Learn how Hub watches, a Singapore based watch retailer accomplished this feat in this case study.","breadcrumb":{"@id":"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adoric.com\/blog\/case-study-for-h2-hub-watches\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adoric.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Case Study for H2 Hub Watches"}]},{"@type":"WebSite","@id":"https:\/\/adoric.com\/blog\/#website","url":"https:\/\/adoric.com\/blog\/","name":"Adoric Blog","description":"Conversion rate optimization blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adoric.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/adoric.com\/blog\/#\/schema\/person\/759703ff78511d225850732fec85cb9e","name":"Christopher Ike","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adoric.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8fc8c1ad90c77eb2b410d87711de08bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8fc8c1ad90c77eb2b410d87711de08bb?s=96&d=mm&r=g","caption":"Christopher Ike"},"sameAs":["http:\/\/www.christopherike.com"],"url":"https:\/\/adoric.com\/blog\/author\/christopher\/"}]}},"_links":{"self":[{"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/posts\/11627"}],"collection":[{"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/comments?post=11627"}],"version-history":[{"count":2,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/posts\/11627\/revisions"}],"predecessor-version":[{"id":11653,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/posts\/11627\/revisions\/11653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/media\/11654"}],"wp:attachment":[{"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/media?parent=11627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/categories?post=11627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/tags?post=11627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}