{"id":11972,"date":"2023-07-13T12:55:02","date_gmt":"2023-07-13T09:55:02","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=11972"},"modified":"2024-01-31T14:50:00","modified_gmt":"2024-01-31T11:50:00","slug":"7-must-have-features-of-a-product-recommendation-app","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/7-must-have-features-of-a-product-recommendation-app\/","title":{"rendered":"7 Must-have Features of a Product Recommendation App"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There are certain features of a product recommendation app you must look out for before deciding if an app is worth it or not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why is this important?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, you wouldn\u2019t want to invest your money into a costly recommendation app that doesn\u2019t yield meaningful results. That alone can frustrate you out of business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, the wrong product recommendation app can make your website\u2019s cart abandonment rate surge, which you wouldn\u2019t want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, the wrong app can ruin your website\u2019s user experience, chasing potential customers away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So to avoid all these, you must choose the right product recommendation app. In this post, we will review what features make for a great product recommendation app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first, what are product recommendation apps?\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-must-have-features-of-a-product-recommendation-app\/#What_Are_Product_Recommendation_Apps_and_Why_Are_They_Important\" title=\"What Are Product Recommendation Apps and Why Are They Important?\u00a0\">What Are Product Recommendation Apps and Why Are They Important?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-must-have-features-of-a-product-recommendation-app\/#Benefits_of_A_Product_Recommendation_App_on_Shopify\" title=\"Benefits of A Product Recommendation App on Shopify\u00a0\">Benefits of A Product Recommendation App on Shopify\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-must-have-features-of-a-product-recommendation-app\/#7_Must-have_Features_of_a_Product_Recommendation_App\" title=\"7 Must-have Features of a Product Recommendation App\">7 Must-have Features of a Product Recommendation App<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-must-have-features-of-a-product-recommendation-app\/#1_AI-powered_recommendation\" title=\"1. AI-powered recommendation\u00a0\">1. AI-powered recommendation\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-must-have-features-of-a-product-recommendation-app\/#2_Smart_Product_Bundles\" title=\"2. Smart Product Bundles\u00a0\">2. Smart Product Bundles\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-must-have-features-of-a-product-recommendation-app\/#3_Trending_Product\" title=\"3. Trending Product\">3. Trending Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-must-have-features-of-a-product-recommendation-app\/#4_Several_Recommendation_Types\" title=\"4. Several Recommendation Types\u00a0\">4. Several Recommendation Types\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-must-have-features-of-a-product-recommendation-app\/#5_Smart_Bundle_Discounts\" title=\"5. Smart Bundle Discounts\u00a0\">5. Smart Bundle Discounts\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-must-have-features-of-a-product-recommendation-app\/#6_Unlimited_customization\" title=\"6. Unlimited customization\u00a0\">6. Unlimited customization\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-must-have-features-of-a-product-recommendation-app\/#7_AB_testing\" title=\"7. A\/B testing\u00a0\">7. A\/B testing\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-must-have-features-of-a-product-recommendation-app\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Product_Recommendation_Apps_and_Why_Are_They_Important\"><\/span><span style=\"font-weight: 400;\">What Are Product Recommendation Apps and Why Are They Important?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Product recommendation apps are apps that are capable of recommending relevant products to customers based on a number of criteria.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One such criterion is buying history. If a customer has been consistently buying a particular category of product from your store, chances are that they will buy it again &#8211; or go for something similar &#8211; on their next visit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So suggesting a related product to them will likely lead to sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other criteria include geo-location, gender, purchase history, and what other shoppers are buying.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_A_Product_Recommendation_App_on_Shopify\"><\/span><span style=\"font-weight: 400;\">Benefits of A Product Recommendation App on Shopify\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Implementing product recommendations on Shopify costs money. So is it worth it? Definitely! Here are some reasons why:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More sales: When you make it easy for customers to find products they like, they will naturally give you more patronage.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less ad spends: If you have the right product recommendation strategy in place, you will spend less on ads.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better customer retention: Personalizing shoppers&#8217; experience by recommending products they like will make them come back many more times to your store.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved conversion rate: Smart product recommendations shortens shoppers\u2019 buying journey, leading to faster conversion.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"7_Must-have_Features_of_a_Product_Recommendation_App\"><\/span><span style=\"font-weight: 400;\">7 Must-have Features of a Product Recommendation App<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now you\u2019ve seen what product recommendation apps are all about and the benefits they offer, it\u2019s about time you picked one for your store. But how do you know the right one to pick?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there is no particular approach to picking the right app, checking out for certain key features will make your job a lot easier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, here are 9 important features to look out for when choosing a product recommendation app for your store.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_AI-powered_recommendation\"><\/span><span style=\"font-weight: 400;\">1. AI-powered recommendation\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Setting up and running a product recommendation campaign on your Shopify website all by yourself can be immensely time-consuming. It could even result in burnout.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because you\u2019d have to manually track shoppers&#8217; purchase history, their interaction with your site, browsing patterns, and dozens of other metrics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All those can be overwhelming. But leveraging an <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-ai-tools-for-e-commerce\/\"><span style=\"font-weight: 400;\">AI-powered<\/span><\/a><span style=\"font-weight: 400;\"> recommendation system will make your work a whole lot easier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An AI-driven recommendation system can analyze the profile of prospects on your site and then smartly suggest products they will likely want to buy. These systems are also capable of tracking trending products on the web and using the data to create smart recommendations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, before settling for a recommendation app, be sure to check if the app offers intelligent AI-driven recommendation.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Smart_Product_Bundles\"><\/span><span style=\"font-weight: 400;\">2. Smart Product Bundles\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A good recommendation app should be able to create smart product upsell and cross-sell bundles. Why is this important?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are certain rules to follow when upselling or cross-selling a potential customer. In the case of upselling, suggested products should at most have a 50% markup of the original product. For example, if a customer buys (or is looking to buy) a product worth $100, the product you suggest should be worth $150 or less.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For cross-selling, suggested products should cost less (ideally 50% less) than the original product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever app you settle for should be able to create these product bundles with little support.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Trending_Product\"><\/span><span style=\"font-weight: 400;\">3. Trending Product<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trending products is probably one of the easiest forms of product recommendation. And it works pretty well. It\u2019s the practice of recommending popular products shoppers are buying or looking for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good recommendation app should have the ability to find trending products and suggest them to shoppers. And it should be able to find these products in real time. Recommending products that trended the previous month but have faded off will certainly not add any value to your recommendation campaign.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Several_Recommendation_Types\"><\/span><span style=\"font-weight: 400;\">4. Several Recommendation Types\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s a bad idea to only rely solely on trending products as a form of recommendation. You\u2019d miss out on several opportunities to make sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As such, it\u2019s important to use an app that is capable of creating several types of recommendations. These include frequently bought together, recently viewed, post-purchase cross-sells, add-on recommendations, personalized recommendations, people also viewed, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, the more recommendation types the app can create, the better your chances of converting visitors into shoppers.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Smart_Bundle_Discounts\"><\/span><span style=\"font-weight: 400;\">5. Smart Bundle Discounts\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another important feature a good recommendation app should have is the ability to create smart bundle discounts for upsells and cross-sells.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why is this important?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More often than not, shoppers don\u2019t respond to upsell and cross-sell offers unless you motivate them. And the best form of motivation that gets their attention any day any time is with discounts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good recommendation app should be capable of tying recommendation offers with irresistible discounts that drive sales and yet don\u2019t hurt your profits.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Unlimited_customization\"><\/span><span style=\"font-weight: 400;\">6. Unlimited customization\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unlimited customization is another must-have feature of a good recommendation app for Shopify. This means the app should let you add your own recommendation rules and display products where you want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, the app should let you customize your recommendation logic and flow in such a way that it fits the unique needs of your store. Plus, it should give you the chance to make changes across channels in real-time.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_AB_testing\"><\/span><span style=\"font-weight: 400;\">7. A\/B testing\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, you have to try multiple recommendation strategies and test to see which drives the most sales and conversion. This is what <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/21-powerful-a-b-testing-tools\/\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><span style=\"font-weight: 400;\"> is all about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testing your recommendation campaigns eliminates guesswork. It improves conversion and uplifts your sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, whatever recommendation app you go for should give you the option of A\/B testing your campaigns with ease.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The right product recommendation app can transform your website\u2019s conversion funnel. With AI integration becoming a priority for e-commerce outfits, the tool your business needs will allow for easy AI collaboration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a target=\"_blank\" href=\"http:\/\/adoric.com\/shopify-adoric\/\">Adoric<\/a> helps you maximize conversions and profit on your Shopify store. Leverage powerful custom campaigns to boost conversions and average order values. Push your best performing products to your home page with the Home Page Bestseller campaign. Ease your visitors\u2019 shopping experience when you display items that are frequently bought together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From sportswear to fashion, healthcare to travel accessories or pet products, Adoric is your go-to tool for boosting your average order value. Adoric is fitting if you&#8217;re looking to improve customer experience, skyrocket conversion rate, boost product discoverability, or just sell more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different store owners will have different sales requirements. When choosing the right product recommendation app, a combination of three or more of these features is the sign that you have found the right app.<\/span><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Install Adoric on Shopify<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are certain features of a product recommendation app you must look out for before deciding if an app is<\/p>\n","protected":false},"author":12,"featured_media":11973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[49,48,46,47,42],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Must-have Features of a Product Recommendation App - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Implementing a product recommendation app costs money. 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