{"id":12036,"date":"2023-07-22T07:46:57","date_gmt":"2023-07-22T04:46:57","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=12036"},"modified":"2024-01-31T14:49:25","modified_gmt":"2024-01-31T11:49:25","slug":"how-to-add-a-meta-description-on-shopify","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/how-to-add-a-meta-description-on-shopify\/","title":{"rendered":"How to add a Meta Description on Shopify\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you run multiple web pages on Shopify? Adding meta descriptions can solve your concerns about ranking. This guide covers the basics you need to add a meta description on Shopify.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meta descriptions are one of the essential components of <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-best-seo-tools-for-shopify\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\">. Especially if you are serious about ranking your website on search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put it simply, meta descriptions tell Google crawlers and human searchers what your page is about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding them to your pages can be a bit tricky, especially if you are new to Shopify. In this post, we will show you how to add meta descriptions to your pages and alternative descriptions to your images.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay with us.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-add-a-meta-description-on-shopify\/#What_are_Meta_Descriptions_and_are_they_that_important\" title=\"What are Meta Descriptions and are they that important?\u00a0\">What are Meta Descriptions and are they that important?\u00a0<\/a><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><ul class='ez-toc-list-level-6' ><li class='ez-toc-heading-level-6'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-add-a-meta-description-on-shopify\/#Insert_meta_description_on_SERP\" title=\"Insert meta description on SERP\">Insert meta description on SERP<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-add-a-meta-description-on-shopify\/#How_to_add_a_meta_description_on_Shopify\" title=\"How to add a meta description on Shopify\">How to add a meta description on Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-add-a-meta-description-on-shopify\/#Tips_for_Writing_Catchy_SEO-Optimized_Meta_Descriptions\" title=\"Tips for Writing Catchy, SEO-Optimized Meta Descriptions\u00a0\">Tips for Writing Catchy, SEO-Optimized Meta Descriptions\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-add-a-meta-description-on-shopify\/#Conclusion\" title=\"Conclusion\u00a0\">Conclusion\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Meta_Descriptions_and_are_they_that_important\"><\/span><span style=\"font-weight: 400;\">What are Meta Descriptions and are they that important?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Meta descriptions are short descriptive texts that tell people and search engines what the content of your page is about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They look something like this:\u00a0<\/span><\/p>\n<h6 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Insert_meta_description_on_SERP\"><\/span><em><span style=\"font-weight: 400;\">Insert meta description on SERP<\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h6>\n<p><b>Are meta descriptions important?\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the early days of the web, you could easily rank your website simply by writing a keyword-stuffed meta description. Well, that worked for a while until Google smartened up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, meta descriptions are barely used as a ranking factor. So no matter how well-thought-out and expertly written your descriptions might be, there is no guarantee it will bring you organic traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, they do offer some benefits:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Written properly, they can persuade potential customers to click on your links\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gives you a chance to build trust with prospects<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They do help with SEO ranking, although not so reliable<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_add_a_meta_description_on_Shopify\"><\/span><span style=\"font-weight: 400;\">How to add a meta description on Shopify<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are a couple of places you can add a meta description on your website:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Home page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">About, contact, and other miscellaneous pages<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Writing_Catchy_SEO-Optimized_Meta_Descriptions\"><\/span><span style=\"font-weight: 400;\">Tips for Writing Catchy, SEO-Optimized Meta Descriptions\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your goal when writing meta descriptions is to make them catchy enough to attract attention and prompt clicks. But how do you go about that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few simple tricks that can help:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep it as short as possible. A lengthy meta description won\u2019t do you any good. For best results, keep them under 155 <\/span><b>characters<\/b><span style=\"font-weight: 400;\"> (not words).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make them as descriptive as possible. Consider these two descriptions:<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Description A<\/span><\/i><span style=\"font-weight: 400;\">: Red handbag for women. Loved by many customers, so be guaranteed you will like it too.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Description B<\/span><\/i><span style=\"font-weight: 400;\">: Standout with the red Channel bag. Small enough to fit into any occasion and big enough to carry your stuff. Free shipping is available.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you chose the latter, you\u2019re already a pro at writing meta descriptions.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make them actionable. The main point of writing meta descriptions is to prompt people to click through from Google to your pages. That can only happen if you use action keywords like <\/span><i><span style=\"font-weight: 400;\">buy now, shop now, get yours <\/span><\/i><span style=\"font-weight: 400;\">and so on.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add your keywords. Even though Google rarely uses meta descriptions as a significant ranking factor, adding them will let readers decide faster if your page has what they are looking for.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it unique. Cookie-cutter meta descriptions will do you more harm than any imaginable good you might think it offers. As such, avoid using the same description across all your pages and posts.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While a well-written meta description can\u2019t guarantee your website\u2019s high web performance, it can convert the little traffic your site gets into sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So it makes sense to put effort into crafting one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you getting lots of traffic to your Shopify website but are having a hard time converting that traffic into sales? Adoric can help.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adoric is a Conversion Rate Optimization app for Shopify designed to help you make the most out of your website traffic. It is packed with lots of tools and features to help you convert your website visitors into customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to use Adoric? Click here to get started.<\/span><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">See Adoric for Shopify<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you run multiple web pages on Shopify? Adding meta descriptions can solve your concerns about ranking. This guide covers<\/p>\n","protected":false},"author":12,"featured_media":12037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[56,42],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to add a Meta Description on Shopify\u00a0 - Adoric Blog<\/title>\n<meta name=\"description\" content=\"All you need to know about how to add a meta description on Shopify, compressed into one post. 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