{"id":12274,"date":"2023-08-18T13:30:22","date_gmt":"2023-08-18T10:30:22","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=12274"},"modified":"2024-01-31T15:15:08","modified_gmt":"2024-01-31T12:15:08","slug":"shopify-average-order-value-aov-a-guide","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/","title":{"rendered":"Shopify Average Order Value (AOV): A Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your Average Order Value defines your sales performance as a Shopify business owner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Suppose as each week ends, you track site traffic. The numbers are high, but sales are low. You\u2019ve redesigned your storefront and switched themes, but sales aren\u2019t bumping. Perhaps e-commerce isn\u2019t your thing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fellow business owners can testify that this experience isn\u2019t peculiar. At least 8 in 10 owners experience a season of massive traffic + poor sales. Huge site traffic does not always mean huge sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What if you\u2019ve been looking in the wrong place? Understanding your average order value is the first step to boosting your revenues and income. It not only informs you of your visitors\u2019 purchasing power, it also suggests their shopping preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll discuss the importance of AOV, how to calculate it, and effective strategies to increase your Shopify Average order value.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/#What_is_the_Average_Order_Value\" title=\"What is the Average Order Value?\">What is the Average Order Value?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/#How_To_Calculate_Average_Order_Value\" title=\"How To Calculate Average Order Value\">How To Calculate Average Order Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/#Why_is_AOV_Important\" title=\"Why is AOV Important?\">Why is AOV Important?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/#Benefits_of_Improving_Your_Shopify_Average_Order_Value\" title=\"Benefits of Improving Your Shopify Average Order Value\u00a0\">Benefits of Improving Your Shopify Average Order Value\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/#Tips_to_Improve_Average_Order_Value_in_Shopify\" title=\"Tips to Improve Average Order Value in Shopify\">Tips to Improve Average Order Value in Shopify<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/#1_Upselling_and_Cross-selling\" title=\"1. Upselling and Cross-selling\">1. Upselling and Cross-selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/#2_Bundle_and_Volume_Discounts\" title=\"2. Bundle and Volume Discounts\">2. Bundle and Volume Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/#3_Free_Shipping_Threshold\" title=\"3. Free Shipping Threshold\">3. Free Shipping Threshold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/#4_Personalized_Product_Recommendations\" title=\"4. Personalized Product Recommendations\">4. Personalized Product Recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/#5_Tiered_Pricing_and_Quantity_Breaks\" title=\"5. Tiered Pricing and Quantity Breaks\">5. Tiered Pricing and Quantity Breaks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/#6_Post-Purchase_Upselling\" title=\"6. Post-Purchase Upselling\u00a0\">6. Post-Purchase Upselling\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/#7_Loyalty_and_Reward_Programs\" title=\"7. Loyalty and Reward Programs\u00a0\">7. Loyalty and Reward Programs\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Average_Order_Value\"><\/span><span style=\"font-weight: 400;\">What is the Average Order Value?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Average Order Value in Shopify refers to the amount of money a customer spends per order in your store. It measures the average total number of orders placed over a specific period.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AOVs are used to track sales performance and predict customers\u2019 buying habits. Shopify owners who use AOV believe it is key to making better business decisions in areas of advertising, inventory management and product pricing.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_To_Calculate_Average_Order_Value\"><\/span><span style=\"font-weight: 400;\">How To Calculate Average Order Value<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To calculate the average order value, divide total revenue by the total number of orders within a specific time frame.<\/span><\/p>\n<p><b>Average Order Value = Total Revenue\/Total number of orders.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If your store generated a total revenue of $3000 from 150 orders, your average order value is $20. That is, excluding the marketing cost, an average customer spends $20 per order.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In essence, your AOV is calculated based on the number of orders rather than the number of customers you have in your store. Multiple orders from customers will be tallied to the respective AOV at any given time.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_AOV_Important\"><\/span><span style=\"font-weight: 400;\">Why is AOV Important?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AOV is important because a low average order signifies a dip in the number of customers&#8217; orders and a decrease in ROI. To increase sales, you may want to reduce prices to gain customers\u2019 trust, make them comfortable and encourage them to place more orders.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AOV should be closely monitored and measured over frequent periods. In instances, where there is a significant rise and fall in sales, every part of the business should be monitored to understand the cause of the changes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Changes due to new campaigns, product introductions, seasons or alterations on the website can affect AOV.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When evaluating your AOV, there are two metrics to consider:<\/span><\/p>\n<ul>\n<li><b>Lifetime Revenue of a Visitor<\/b><span style=\"font-weight: 400;\"> &#8211; This is the total value of a customer over time. Understanding the revenue each customer brings lets you effectively calculate how much they spend buying from you.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s say, you have a customer that averages 100 orders weekly or monthly. While evaluating AOV, if you observe a 20% drop in orders, you know this will impact your AOV and overall sales. You can then quickly fix a store promotion or introduce incentives to get the order value up.<\/span><\/p>\n<ul>\n<li><b>Cost Per Conversion<\/b><span style=\"font-weight: 400;\"> &#8211; This is the cost of converting a visitor to buying a customer. It should be subtracted from the average order value to show the actual profit per order.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Improving_Your_Shopify_Average_Order_Value\"><\/span><span style=\"font-weight: 400;\">Benefits of Improving Your Shopify Average Order Value\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-12277 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image3-3.png\" alt=\"\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image3-3.png 1024w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image3-3-300x225.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image3-3-768x576.png 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-12277 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image3-3.png\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image3-3.png 1024w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image3-3-300x225.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image3-3-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the importance of AOV in your Shopify Store and the reasons why it matters to understand AOV.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased Revenue and Profit: By encouraging customers to spend more with each purchase, you can significantly boost your revenue and profits without relying solely on increasing customer acquisition.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved Customer Lifetime Value: Higher AOV means customers are making larger purchases, which increases their lifetime value. This allows you to invest more in customer retention strategies such as loyalty programs to foster long-term customer relationships.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost Efficiency: AOV optimization can reduce the cost per acquisition by maximizing the revenue from existing customers. It is more cost-effective to increase the value of an existing customer than to acquire a new one.<\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Tips_to_Improve_Average_Order_Value_in_Shopify\"><\/span><span style=\"font-weight: 400;\">Tips to Improve Average Order Value in Shopify<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Upselling_and_Cross-selling\"><\/span><span style=\"font-weight: 400;\">1. Upselling and Cross-selling<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cross-selling in eCommerce means suggesting related or complimentary products to the existing products already purchased.\u00a0<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-best-upsell-apps-for-shopify\/\"><span style=\"font-weight: 400;\">Upselling<\/span><\/a><span style=\"font-weight: 400;\"> means recommending higher or premium versions of the purchased product to the customers with the impression that it better meets their needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you implement effective upselling and cross-selling techniques, you encourage customers to add more items to their cart or upgrade to higher-priced products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly,<\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/product-recommendations-for-shopify-2\/\"><span style=\"font-weight: 400;\"> offer relevant product recommendations<\/span><\/a><span style=\"font-weight: 400;\"> based on their browsing and purchase history, both during the checkout process and on the product pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, match your promoted outfits with accessories you feel your customer will like and recommend those accessories to them. They will likely buy them together as a one-piece which in turn increases your sales.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Bundle_and_Volume_Discounts\"><\/span><span style=\"font-weight: 400;\">2. Bundle and Volume Discounts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Create product bundles or offer volume discounts to incentivize customers to purchase more in a single transaction. These bundles can consist of frequently bought-together items or a mix of high-end products and fast-selling items.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So instead of selling, say, a male jogger for $200, a shirt for $100 and sneakers for $300, you can bundle them and sell them for $540, offering a 10% discount on sales. These kinds of offers are irresistible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Promote these offers prominently on your Shopify Store and highlight the value customers can obtain by taking advantage of these deals.<\/span><\/p>\n<p>Additionally, consider using\u00a0<a target=\"_blank\" href=\"https:\/\/apps.shopify.com\/all-in-one-automatic-discounts?utm_source=blog3&amp;utm_medium=adoric&amp;utm_campaign=partnership\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/apps.shopify.com\/all-in-one-automatic-discounts?utm_source%3Dblog3%26utm_medium%3Dadoric%26utm_campaign%3Dpartnership&amp;source=gmail&amp;ust=1695729763872000&amp;usg=AOvVaw2FXTukFPdC5p8sSKc9hLoy\">AIOD &#8211; All Automatic Discount<\/a>\u00a0feature to effortlessly manage and apply these enticing offers on your Shopify Store<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Free_Shipping_Threshold\"><\/span><span style=\"font-weight: 400;\">3. Free Shipping Threshold<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Set a minimum order value for free shipping and display the progress bar showing customers how close they are to reaching it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given this <\/span><a target=\"_blank\" href=\"https:\/\/www.junglescout.com\/?s=free+shipping\"><span style=\"font-weight: 400;\">2023<\/span><\/a><span style=\"font-weight: 400;\"> report, 60% of American consumers expect free shipping on all online orders. 80% have the same expectations but are willing to purchase an amount of product to get it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This technique motivates customers to add more items to their cart to qualify for free shipping, increasing their AOV.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you need to inform them about your free shipping policy through the <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/free-shipping-bar-for-e-commerce-how-to-boost-sales-with-it\/\"><span style=\"font-weight: 400;\">free shipping bar<\/span><\/a><span style=\"font-weight: 400;\"> displayed on your website which is often in the form of sticky or floating bars.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Personalized_Product_Recommendations\"><\/span><span style=\"font-weight: 400;\">4. Personalized Product Recommendations<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Utilize data from customer profiles, purchase history, and browsing behavior to provide <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-best-product-recommendations-apps-for-shopify\/\"><span style=\"font-weight: 400;\">personalized product recommendations<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use Shopify apps or built-in features like Shopify\u2019s recommendation engine to display related or complementary products that align with the customer\u2019s interests, increasing the chances of upselling.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Tiered_Pricing_and_Quantity_Breaks\"><\/span><span style=\"font-weight: 400;\">5. Tiered Pricing and Quantity Breaks<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tiered pricing is a pricing strategy used to present customers with various product options with corresponding price levels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Implement tiered pricing or quantity-based discounts to incentivize customers to buy more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To structure your tiered pricing, list out all the items you want to offer. Categorize them according to their value, from the least to the most desired together, with the resources they require. Next is to organize them into groups for your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Display the discounts prominently on product pages, emphasizing the savings they can achieve by purchasing larger quantities. This strategy encourages customers to increase their order size.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Post-Purchase_Upselling\"><\/span><span style=\"font-weight: 400;\">6. Post-Purchase Upselling\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Leverage post-purchase opportunities by displaying relevant upsell offers on the order confirmation page or through follow-ups email. Offer complementary products or accessories that enhance the customer\u2019s initial purchase, providing them with additional value.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Loyalty_and_Reward_Programs\"><\/span><span style=\"font-weight: 400;\">7. Loyalty and Reward Programs\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Implement a loyalty program to reward customers for their repeat purchases. Offer exclusive discounts, early access to sales, or points-based systems that can be redeemed for future purchases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By increasing customer loyalty, you can drive higher AOV as customers strive to unlock more rewards.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Optimizing your Shopify Average Order Value is a powerful way to increase revenue, improve customer lifetime value and drive sustainable growth for your Shopify store in 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adoric is a one-stop tool for creating personalized shopping experiences for your customers. We present an array of easy-to-use features to boost conversion and sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trusted by over 200 businesses, we help owners like you sell more through simple product upsell strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to enhance your store\u2019s profitability?<\/span><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Explore Adoric on Shopify<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your Average Order Value defines your sales performance as a Shopify business owner. Suppose as each week ends, you track<\/p>\n","protected":false},"author":68,"featured_media":12275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopify Average Order Value (AOV): A Guide - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Unlock proven strategies to boost your Shopify store&#039;s average order value, increasing customer spending and maximizing revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopify Average Order Value (AOV): A Guide - 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