{"id":12285,"date":"2023-08-21T20:10:20","date_gmt":"2023-08-21T17:10:20","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=12285"},"modified":"2024-01-31T13:49:20","modified_gmt":"2024-01-31T10:49:20","slug":"understanding-order-fulfillment-on-shopify","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/","title":{"rendered":"Understanding Order Fulfillment on Shopify"},"content":{"rendered":"<p><span style=\"font-size: 16px; font-weight: 400;\">Order fulfillment is a crucial part of every e-commerce business. Your approach to it can make or mar your business growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you run a Shopify store, understanding the nitty-gritty of order fulfillment on Shopify can influence the trajectory of your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will discuss all you need to know about fulfilling orders, its importance, order fulfillment strategies, and factors to consider when choosing a fulfillment strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get right into it.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#What_is_Order_Fulfillment\" title=\"What is Order Fulfillment?\">What is Order Fulfillment?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#The_order_fulfillment_routes_include_the_following_stages\" title=\"The order fulfillment routes include the following stages:\">The order fulfillment routes include the following stages:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#Importance_of_Order_Fulfillment_on_Shopify\" title=\"Importance of Order Fulfillment on Shopify?\">Importance of Order Fulfillment on Shopify?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#Reduce_Overhead_Cost\" title=\"Reduce Overhead Cost\">Reduce Overhead Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#Boost_Your_Business_Scalability\" title=\"Boost Your Business Scalability\u00a0\">Boost Your Business Scalability\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#Improve_Customer_Service\" title=\"Improve Customer Service\">Improve Customer Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#Improve_Customer_Retention\" title=\"Improve Customer Retention\">Improve Customer Retention<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#Order_Fulfillment_Strategies_on_Shopify\" title=\"Order Fulfillment Strategies on Shopify\">Order Fulfillment Strategies on Shopify<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#Self-Fulfillment\" title=\"Self-Fulfillment\">Self-Fulfillment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#Dropshipping\" title=\"Dropshipping\">Dropshipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#Third-Party_Logistics_3PL_Providers\" title=\"Third-Party Logistics (3PL) Providers\">Third-Party Logistics (3PL) Providers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#Shopify_Fulfillment_Network\" title=\"Shopify Fulfillment Network\">Shopify Fulfillment Network<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#Factors_to_Consider_When_Choosing_an_Order_Fulfillment_Strategy\" title=\"Factors to Consider When Choosing an Order Fulfillment Strategy\">Factors to Consider When Choosing an Order Fulfillment Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#Factors_to_consider_when_choosing_an_Order_Fulfillment_Service\" title=\"Factors to consider when choosing an Order Fulfillment Service\">Factors to consider when choosing an Order Fulfillment Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/understanding-order-fulfillment-on-shopify\/#Conclusion\" title=\"Conclusion.\">Conclusion.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Order_Fulfillment\"><\/span><span style=\"font-weight: 400;\">What is Order Fulfillment?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Order fulfillment refers to the entire process of getting a product to the customer after they purchase online. These processes include receiving, processing, and delivering products.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12288 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image1-1-1.png\" alt=\"\" width=\"1279\" height=\"1280\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image1-1-1.png 1279w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image1-1-1-300x300.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image1-1-1-150x150.png 150w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image1-1-1-768x769.png 768w\" data-sizes=\"(max-width: 1279px) 100vw, 1279px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1279px; --smush-placeholder-aspect-ratio: 1279\/1280;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12288\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image1-1-1.png\" alt=\"\" width=\"1279\" height=\"1280\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image1-1-1.png 1279w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image1-1-1-300x300.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image1-1-1-150x150.png 150w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/08\/image1-1-1-768x769.png 768w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Efficient order fulfillment is crucial to boost customer satisfaction and retention. It involves a series of steps from the moment an order is placed to the point of successful delivery to the customer.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_order_fulfillment_routes_include_the_following_stages\"><\/span><span style=\"font-weight: 400;\">The order fulfillment routes include the following stages:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order Processing: This is the first step toward fulfilling orders. It involves receiving customer orders, verifying product availability, and collecting necessary order details. While processing orders, you don&#8217;t want to mistake details such as product type, quantity, payment information, and payment information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inventory Management: This involves checking inventory levels to ensure that the products are in stock and available for fulfillment.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Picking and Packing: Once the products for an order are confirmed as available, the fulfillment team proceeds to pick up the items from the warehouse. The items are verified and labeled. The team creates an invoice and packs the products for shipping.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shipping and Delivery: Orders are passed to the shipping carrier or logistics provider for transportation. This stage involves generating shipping labels, shipping out orders, and tracking the package until it reaches the customer&#8217;s location.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order Tracking and Communication: Customers expect updates on the status of their orders. An order tracking system allows customers to monitor the progress of their shipments and address any issue that may arise while the package is still in transit.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Returns and Exchanges: This involves handling returned items, processing refunds or exchanges, and updating inventory accordingly. In some cases, customers may want to return or exchange products. This is where an effective order fulfillment process comes in.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Importance_of_Order_Fulfillment_on_Shopify\"><\/span><span style=\"font-weight: 400;\">Importance of Order Fulfillment on Shopify?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a Shopify business owner, implementing the right order fulfillment strategy will benefit your business in the following ways;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reduce_Overhead_Cost\"><\/span><span style=\"font-weight: 400;\">Reduce Overhead Cost<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Third-party order fulfillment service providers can help reduce your business\u2019 overhead cost. Using a 3PL service provider may attract additional charges. However, when compared to the cost of single-handedly fulfilling your orders, outsourcing is a better deal.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Your_Business_Scalability\"><\/span><span style=\"font-weight: 400;\">Boost Your Business Scalability\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Outsourcing your order fulfillment routes to a third party, such as the <\/span><a target=\"_blank\" href=\"https:\/\/www.shopify.com\/fulfillment\/pricing\"><span style=\"font-weight: 400;\">Shopify Fulfillment Network<\/span><\/a><span style=\"font-weight: 400;\">, or simply automating the process, gives you more time to focus on what is important. You can concentrate on discovering new ways to scale your business without overstretching yourself.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improve_Customer_Service\"><\/span><span style=\"font-weight: 400;\">Improve Customer Service<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Typically, many online shoppers want their orders delivered to them almost immediately. About <\/span><a target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/1279369\/delivery-time-expectation-online-shoppers-worldwide\/\"><span style=\"font-weight: 400;\">41%<\/span><\/a><span style=\"font-weight: 400;\"> of shoppers worldwide say they expect to receive their order within 24 hours. Considering the stages involved in getting a product across to the customer, fulfilling orders accurately and on time is a great way to improve your customer experience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improve_Customer_Retention\"><\/span><span style=\"font-weight: 400;\">Improve Customer Retention<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you offer your customers what they need, such as timely and accurate order fulfillment, you increase your chances of retaining more customers. <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-improve-customer-retention-on-shopify\/\"><span style=\"font-weight: 400;\">Increasing your Shopify customer retention rate<\/span><\/a><span style=\"font-weight: 400;\"> by as little as 5% can raise your ROI up to 29%.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Order_Fulfillment_Strategies_on_Shopify\"><\/span><strong>Order Fulfillment Strategies on Shopify<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Taking orders on Shopify is one thing, fulfilling them is another. Here are the major order fulfillment methods available to Shopify;\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Self-Fulfillment\"><\/span><span style=\"font-weight: 400;\">Self-Fulfillment<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Self-fulfillment is exactly what the name implies; handling all stages involved in fulfilling orders on Shopify yourself. This strategy allows merchants can manually process orders through their Shopify dashboard or integrate with third-party shipping software for more streamlined operations.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dropshipping\"><\/span><span style=\"font-weight: 400;\">Dropshipping<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dropshipping is a fulfillment method where sellers partner with suppliers or wholesalers who handle the inventory and shipping. All the seller has to do is take the order. So, when a customer places an order on the merchant&#8217;s Shopify store, the supplier gets notified, and they directly ship the products to the customer. Dropshipping is the perfect option for merchants who do not want to stock inventory or handle shipping logistics.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Third-Party_Logistics_3PL_Providers\"><\/span><span style=\"font-weight: 400;\">Third-Party Logistics (3PL) Providers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify integrates with various <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-best-3pl-companies-for-shopify\/\"><span style=\"font-weight: 400;\">third-party logistics providers<\/span><\/a><span style=\"font-weight: 400;\"> that specialize in order fulfillment. As a Shopify merchant, you can take advantage of this option to outsource your order fulfillment on Shopify and let these companies handle the order processing, picking, packing, shipping, and tracking on your behalf.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shopify_Fulfillment_Network\"><\/span><span style=\"font-weight: 400;\">Shopify Fulfillment Network<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify offers its own fulfillment network called the <\/span><a target=\"_blank\" href=\"https:\/\/www.shopify.com\/fulfillment\"><span style=\"font-weight: 400;\">Shopify Fulfillment Network<\/span><\/a><span style=\"font-weight: 400;\"> (SFN). SFN has multiple fulfillment centers across the globe that handle inventory storage, order fulfillment, and shipping for merchants. Merchants can send their inventory to SFN when customers place orders, the fulfillment centers will pick, pack, and ship the products to customers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Factors_to_Consider_When_Choosing_an_Order_Fulfillment_Strategy\"><\/span><span style=\"font-weight: 400;\">Factors to Consider When Choosing an Order Fulfillment Strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are several factors to consider when choosing an order fulfillment strategy to ensure alignment with business goals and customers&#8217; expectations. They include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product characteristics: Consider the specific characteristics of your products, such as size, weight, fragility, and perishability. Fragile and perishable products will require careful handling to prevent them from getting damaged along the line.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location and Shipping Zones: Analyze your customer base and geographic distribution. Consider the proximity of your fulfillment centers to your customers to minimize shipping distances and reduce transit times. This analysis will help determine if a centralized or decentralized fulfillment strategy is more appropriate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order fulfillment cost: Check the costs associated with different fulfillment strategies such as warehousing, packaging materials, labor, shipping, and returns processing before making a choice. Compare the costs of in-house fulfillment versus outsourcing to third-party logistics providers (3PLs). Determine the most cost-effective option for your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Growth Potential: Ensure that whichever fulfillment you choose has the potential to accommodate your business as it scales. Consider whether the strategy allows for easy expansion into new markets or regions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology and Integration: Find out the necessary technology or software each strategy may require to function. This could include order management systems, inventory management software, warehouse management systems, and integration capabilities with e-commerce platforms and marketplaces.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivery speed: Speed of delivery informs your customers&#8217; evaluation of being satisfied. Endeavor to choose a fulfillment strategy that promises prompt delivery of orders to your customers.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Factors_to_consider_when_choosing_an_Order_Fulfillment_Service\"><\/span><span style=\"font-weight: 400;\">Factors to consider when choosing an Order Fulfillment Service<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are several factors to consider when choosing a fulfillment service provider. These factors will help you choose the best fit for your business.<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Inventory management\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Fulfillment process<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Compatibility with Shopify<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Scalability\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Customer service<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">With these factors in mind, you can pick the best third-party order fulfillment service provider for your business. To help make the selection process even easier, we have compiled a list of the <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-best-3pl-companies-for-shopify\/\"><span style=\"font-weight: 400;\">top 10 third-party logistic service providers<\/span><\/a><span style=\"font-weight: 400;\"> for you.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Understanding how order fulfillment on Shopify works is a great way to improve your business performance. It can help increase customer retention, which is essential for continuous growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But understanding this process is only one part of business growth. Increasing conversion by converting your store visitors to paying customers is another. This is where we come in. <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/\"><span style=\"font-weight: 400;\">Adoric<\/span><\/a><span style=\"font-weight: 400;\"> can help you get more value from your Shopify website traffic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why not contact us to learn more about Adoric&#8217;s conversion features?<\/span><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Install Adoric on Shopify<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Order fulfillment is a crucial part of every e-commerce business. Your approach to it can make or mar your business<\/p>\n","protected":false},"author":67,"featured_media":12289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding Order Fulfillment on Shopify - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Master Shopify order fulfillment with our concise guide. 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