{"id":12509,"date":"2023-10-02T23:39:15","date_gmt":"2023-10-02T20:39:15","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=12509"},"modified":"2024-01-14T18:20:44","modified_gmt":"2024-01-14T15:20:44","slug":"selling-merch-on-shopify-a-guide","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/","title":{"rendered":"Selling Merch on Shopify: A Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Selling merch on Shopify is one of the lucrative ways to make money online. However, without proper research and plans, this can be your worst nightmare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before kicking off a merch store, you need to answer questions that\u2019ll keep you running for a long time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Questions like who your target audiences are, what you want to sell and avenues to market your products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll walk you through the process of selling merch on Shopify, from conceptualization to marketing, ensuring your success in the merch business.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#What_is_Merch\" title=\"What is Merch?\">What is Merch?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#Why_Sell_Merch\" title=\"Why Sell Merch?\">Why Sell Merch?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#1_To_Generate_Revenue\" title=\"1. To Generate Revenue\">1. To Generate Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#2_For_Engagement\" title=\"2. For Engagement\">2. For Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#3_For_Brand_Identification\" title=\"3. For Brand Identification\">3. For Brand Identification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#4_Community_Building\" title=\"4. Community Building\">4. Community Building<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#Getting_Started\" title=\"Getting Started\u00a0\">Getting Started\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#Creating_Your_Merch\" title=\"Creating Your Merch\">Creating Your Merch<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#1_Know_Your_Audience\" title=\"1. Know Your Audience\">1. Know Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#2_Deliberate_on_Merch_Ideas\" title=\"2. Deliberate on Merch Ideas\">2. Deliberate on Merch Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#3_Product_Designs_and_Mockups\" title=\"3. Product Designs and Mockups\">3. Product Designs and Mockups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#4_Source_for_Manufacturer_or_Print-on-Demand_Companies\" title=\"4. Source for Manufacturer or Print-on-Demand Companies\">4. Source for Manufacturer or Print-on-Demand Companies<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#Promoting_Your_Merch\" title=\"Promoting Your Merch\">Promoting Your Merch<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#Leverage_on_Social_Media\" title=\"Leverage on Social Media\">Leverage on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#Content_Marketing\" title=\"Content Marketing\">Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#Retarget_your_existing_audience\" title=\"Retarget your existing audience\">Retarget your existing audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#Paid_Adverts_and_Influencer_Marketing\" title=\"Paid Adverts and Influencer Marketing\">Paid Adverts and Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#Selling_on_Marketplace\" title=\"Selling on Marketplace\">Selling on Marketplace<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#Setting_Up_Your_Shopify_Store\" title=\"Setting Up Your Shopify Store\">Setting Up Your Shopify Store<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#1_SignUp_and_Account_Setup\" title=\"1. SignUp and Account Setup\">1. SignUp and Account Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#2_Design_Your_Store\" title=\"2. Design Your Store\">2. Design Your Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#3_Add_Products\" title=\"3. Add Products\">3. Add Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#4_Payment_and_Shipping\" title=\"4. Payment and Shipping\">4. Payment and Shipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#5_Legalities\" title=\"5. Legalities\">5. Legalities<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/selling-merch-on-shopify-a-guide\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Merch\"><\/span><span style=\"font-weight: 400;\">What is Merch?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Merch, a short name for merchandise, are any type of goods that you can sell in your store. It can be anything from hoodies, backpacks, coffee mugs, tees, and accessories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can brand it, and you can sell it, it\u2019s a merch.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Sell_Merch\"><\/span><span style=\"font-weight: 400;\">Why Sell Merch?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here, are some of the reasons why you need to sell merch in your Shopify store:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_To_Generate_Revenue\"><\/span><span style=\"font-weight: 400;\">1. To Generate Revenue<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every profitable business has a unifying goal &#8211; make sales and generate revenues. Selling merch on your Shopify store is one of the easiest and fastest ways to make money in your online store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Merch such as Tees, hoodies and bands, a recent fashion fad, have high demands and turnover because of their perceived values in society amongst younger generations. Selling these secure a steady stream of income.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_For_Engagement\"><\/span><span style=\"font-weight: 400;\">2. For Engagement<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Merch serves as a tangible connection between the creators and the audience. They are used as a bond between both parties and are perceived as ways to render support to their favorite creators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, in the football world, clubs sell over 3 million units of jerseys yearly. The same goes for musicians, athletes, wrestlers and other sports that sell merch to their fans and audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your audience buys your merch, it gives this sense of loyalty and trust to your brands, showing their solidarity with you. It also creates more engagement for the said club or store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selling merch fosters engagement and connection between the creator and their community.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_For_Brand_Identification\"><\/span><span style=\"font-weight: 400;\">3. For Brand Identification<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In the past, branding and advertising were limited to TV, radio stations and newspapers. Contemporary brand identity and marketing factors in merchandise. These products act as a means to showcase your logo, catchphrase, artwork or other unique elements that define your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more recognisable and relatable your merch is, the more it solidifies your brand\u2019s presence in the minds of your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the \u201chead of the table\u201d merch is the name associated with one of the wrestlers \u201cRoman Reign\u201d. It also serves as his brand identity in and out of the wrestling ring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12514 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3.png\" alt=\"\" width=\"1879\" height=\"838\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3.png 1879w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3-300x134.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3-768x343.png 768w\" data-sizes=\"(max-width: 1879px) 100vw, 1879px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1879px; --smush-placeholder-aspect-ratio: 1879\/838;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12514\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3.png\" alt=\"\" width=\"1879\" height=\"838\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3.png 1879w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3-300x134.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3-768x343.png 768w\" sizes=\"(max-width: 1879px) 100vw, 1879px\" \/><\/noscript><\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when you hear, \u201cYou Can\u2019t See Me\u201d, you only think of John Cena. That\u2019s one thing merches achieve &#8211; brand identity distribution.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Community_Building\"><\/span><span style=\"font-weight: 400;\">4. Community Building<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another reason to sell your merch is to create and build your community.\u00a0 When your fans and audience wear or use your merchandise, they become part of a larger community that shares similar interests and passions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Tim Hayden, the CEO of <\/span><a target=\"_blank\" href=\"https:\/\/www.hagleywest.com\/\"><span style=\"font-weight: 400;\">Hagleywest<\/span><\/a><span style=\"font-weight: 400;\">, a wristwatch brand gained massive traction and has a massive community on social media among cricketers and watch enthusiasts because of his brand style and marketing strategy.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12513 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image2.png\" alt=\"\" width=\"1175\" height=\"761\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image2.png 1175w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image2-300x194.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image2-768x497.png 768w\" data-sizes=\"(max-width: 1175px) 100vw, 1175px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1175px; --smush-placeholder-aspect-ratio: 1175\/761;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12513\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image2.png\" alt=\"\" width=\"1175\" height=\"761\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image2.png 1175w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image2-300x194.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image2-768x497.png 768w\" sizes=\"(max-width: 1175px) 100vw, 1175px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">He plays hide-and-seek games with his audience; whoever can find him in the fastest time with the phrase \u201cLove Your Journey\u201d wins a Hagley West wristwatch. Recently, his story went viral on TikTok with his videos gaining the attention of over 350,000 viewers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Getting_Started\"><\/span><span style=\"font-weight: 400;\">Getting Started\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Selling merch on Shopify is no different from <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/a-guide-to-selling-clothes-on-shopify\/\"><span style=\"font-weight: 400;\">selling clothes on Shopify<\/span><\/a><span style=\"font-weight: 400;\"> and as such require a strategy. Do you want to sell your merch under your existing business brand? Do you want to create your merch as a sub-brand?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choosing to create as a sub-brand presents the most challenges. This will require intensive marketing strategies and may not bring in more sales in the beginning.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, you can leverage your existing brand to market and advertise your merch by including your sub-brand in its content.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creating_Your_Merch\"><\/span><span style=\"font-weight: 400;\">Creating Your Merch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating your merch isn\u2019t always about placing your logo and brand name on random tees. It requires careful planning and execution to produce merchandise that resonates with your existing customers.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Know_Your_Audience\"><\/span><span style=\"font-weight: 400;\">1. Know Your Audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The first step to selling your merch or running any business is understanding your audience. What platform are they most active on? What are their traits and shopping habits?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Answers to these direct your merch creation process. Also, requesting feedback from your audience leaves them with the impression that they are part of the process and the merch you eventually create.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Deliberate_on_Merch_Ideas\"><\/span><span style=\"font-weight: 400;\">2. Deliberate on Merch Ideas<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Here is where the actual brainstorming is done; you have to create a brand that appeals to your audience and meets their taste. Your level of creativity will affect your merch designs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Putting out mundane and boring designs will be detrimental to your brand. Creating and selling unique merch designs will attract more customers to your brand and you\u2019ll be ahead of your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asides tees and hoodies, you can try these options:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tote Bags: This bag is fast-selling because of its multifunctional purposes and convenience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Throw pillows and Blankets: These can serve as gift items and home decoration pieces.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phone Cases: The flashier, the more attractive to your prospective customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coffee Mugs: Good for the home, offices and on the go. They also make a great prop for viral TikTok and Instagram videos, which is why everyone loves a cool mug.<\/span><\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"3_Product_Designs_and_Mockups\"><\/span><span style=\"font-weight: 400;\">3. Product Designs and Mockups<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This is the move from design to reality. From sketches to the actual designs and mockups. Though it is one of the crucial points and exhausting, there are several ways to achieve this:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Through Design Software and Apps &#8211; Adobe Illustrator is one of the best design apps for vector illustrations and graphics design.\u00a0 It permits integrations that are necessary for embroidery and screen printing.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Hire a Merch Designer &#8211; You can outsource these steps to a professional merch designer who can help you bring your ideas to reality. Communicate your expectations and objectives to ensure you\u2019re both aligned. Looking to source professional design freelancers? Consider <\/span><a target=\"_blank\" href=\"https:\/\/www.fiverr.com\/\"><span style=\"font-weight: 400;\">Fiverr<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a target=\"_blank\" href=\"https:\/\/www.upwork.com\/\"><span style=\"font-weight: 400;\">Upwork<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<h4><span class=\"ez-toc-section\" id=\"4_Source_for_Manufacturer_or_Print-on-Demand_Companies\"><\/span><span style=\"font-weight: 400;\">4. Source for Manufacturer or Print-on-Demand Companies<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">As a new business or brand, setting up your printing press can be expensive and cumbersome. Start with a manufacturer to help you with the printing of your merchandise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you need is to communicate with them your brand name, your design and the merchandise you want the print on. With this method, you can always have your inventory ready for sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides that, you can choose to work with print-on-demand partners. Here, the merch is printed only when an order is made. The company buys the merch, prints your design and ships it to the customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The advantage of this method is that it\u2019s cost-effective and risk-aversive. Its disadvantages? You have little to no power over production, limited production or delay in product production and delivery.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Promoting_Your_Merch\"><\/span><span style=\"font-weight: 400;\">Promoting Your Merch<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Here are some of the interesting ways to promote your merch online;<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Leverage_on_Social_Media\"><\/span><b>Leverage on Social Media<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Utilize social media platforms to showcase your merch. You can integrate your product into your content in many ways. First, wear it in your videos. For example, Woody and Kleiny, founders of <\/span><a target=\"_blank\" href=\"https:\/\/lucclothing.com\/\"><span style=\"font-weight: 400;\">Lucclothing<\/span><\/a><span style=\"font-weight: 400;\">, wear their merch during their Instagram videos as a way of directly promoting it while entertaining their audience.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12512 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1.png\" alt=\"\" width=\"1313\" height=\"687\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1.png 1313w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1-300x157.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1-768x402.png 768w\" data-sizes=\"(max-width: 1313px) 100vw, 1313px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1313px; --smush-placeholder-aspect-ratio: 1313\/687;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12512\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1.png\" alt=\"\" width=\"1313\" height=\"687\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1.png 1313w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1-300x157.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1-768x402.png 768w\" sizes=\"(max-width: 1313px) 100vw, 1313px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Other ways are by directly promoting it in social media posts or creating contests around it to be the ultimate prize. Whichever concept you choose, ensure that your account is active and you are engaging your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social platforms like Instagram, Facebook, Twitter and TikTok can be powerful tools for promotion.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Content_Marketing\"><\/span><b>Content Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Content marketing is another way to promote your merch online. Writing valuable content related to your niche or starting your content blog is another way to sell your merch. Writing about your product or similar products in your niche can attract organic traffic to your store and establish your expertise in the field. <\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Retarget_your_existing_audience\"><\/span><b>Retarget your existing audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Promote your merch by remarketing to your existing audience &#8211; people who have come in contact with your brand either by product purchases or subscribing to your channel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep them informed about new product launches, new arrivals, promotions and updates with email marketing. Run retargeting ads with a focus on existing customers on your website.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Paid_Adverts_and_Influencer_Marketing\"><\/span><b>Paid Adverts and Influencer Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The influencing industry is another creative way to promote your merch on social media. These people have a large social following and are active on social media platforms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partnering with influencers or content creators who align with your brand can expose your merch to a broader audience.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Selling_on_Marketplace\"><\/span><b>Selling on Marketplace<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">There are various marketplaces where you can sell your merch and display your products alongside other creators.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, you can create your online store with Shopify to sell your merch exclusively or incorporate other products within your store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, we will discuss how you can set up your <\/span><a target=\"_blank\" href=\"https:\/\/shopify.com\/\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\"> online store.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Setting_Up_Your_Shopify_Store\"><\/span><span style=\"font-weight: 400;\">Setting Up Your Shopify Store<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_SignUp_and_Account_Setup\"><\/span><span style=\"font-weight: 400;\">1. SignUp and Account Setup<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Visit the Shopify website and sign up for an account. Follow the prompts to set up your store by choosing a store name, and custom domain and selecting a Shopify plan that suits your needs.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Design_Your_Store\"><\/span><span style=\"font-weight: 400;\">2. Design Your Store<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify offers a variety of customization themes. Choose a piece that aligns with your brand and products. Customize the theme to reflect your brand\u2019s aesthetic and values.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Add_Products\"><\/span><span style=\"font-weight: 400;\">3. Add Products<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Add your merch products to the store. Provide high-quality images, and detailed descriptions and set appropriate prices. You can categorize products, set inventory levels, and apply variants when necessary.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Payment_and_Shipping\"><\/span><span style=\"font-weight: 400;\">4. Payment and Shipping<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Configure payment gateways to accept payments from customers. Shopify supports various payment options like credit cards, PayPal, and more. Set up shipping options and rates based on your location and target audience.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Legalities\"><\/span><span style=\"font-weight: 400;\">5. Legalities<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ensure your store complies with legal requirements. This includes setting up refunds and return policies, terms of service, and privacy policies. If applicable, consider trademarking your brand name and logo.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Selling merch on Shopify can be rewarding, however, your success is dependent on your dedication and strategic planning. Leveraging these steps and staying committed to providing value to your customers, you can build a thriving merch business and establish a strong online presence.<\/span><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Test Adoric for Better Shopify Performance<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling merch on Shopify is one of the lucrative ways to make money online. However, without proper research and plans,<\/p>\n","protected":false},"author":68,"featured_media":12511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selling Merch on Shopify: A Guide - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Navigate the world of selling merch on Shopify. 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