{"id":12632,"date":"2023-10-18T19:32:51","date_gmt":"2023-10-18T16:32:51","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=12632"},"modified":"2024-01-14T18:17:49","modified_gmt":"2024-01-14T15:17:49","slug":"8-shopify-tips-for-new-store-owners","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/8-shopify-tips-for-new-store-owners\/","title":{"rendered":"8 Shopify Tips for New Store Owners"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Launching a new online store with Shopify is often an exciting journey. However, like any other venture, it comes with its own challenges. Achieving your end goal requires careful planning, strategy, and some result-driven Shopify tips.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, this guide offers eight invaluable tips for Shopify stores to help you not only launch your e-commerce store but also thrive in the competitive market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, whether you are a first-time Shopify store owner or seeking to boost your existing Shopify store, these tips will help set you on the right path to achieving your goals.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/8-shopify-tips-for-new-store-owners\/#8_Shopify_Tips_for_New_Store_Owners\" title=\"8 Shopify Tips for New Store Owners\">8 Shopify Tips for New Store Owners<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/8-shopify-tips-for-new-store-owners\/#1_Create_a_Brand_identity\" title=\"1. Create a Brand identity\">1. Create a Brand identity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/8-shopify-tips-for-new-store-owners\/#2_Use_High-quality_Visuals\" title=\"2. Use High-quality Visuals\u00a0\">2. Use High-quality Visuals\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/8-shopify-tips-for-new-store-owners\/#3_Use_the_Right_Theme\" title=\"3. Use the Right Theme\">3. Use the Right Theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/8-shopify-tips-for-new-store-owners\/#4_Use_Whole_Numbers_in_Pricing\" title=\"4. Use Whole Numbers in Pricing\">4. Use Whole Numbers in Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/8-shopify-tips-for-new-store-owners\/#5_Display_Your_Store_Policy\" title=\"5. Display Your Store Policy\">5. Display Your Store Policy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/8-shopify-tips-for-new-store-owners\/#6_Gamify_your_website\" title=\"6. Gamify your website\">6. Gamify your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/8-shopify-tips-for-new-store-owners\/#7_Up_Your_Email_Marketing_Approach\" title=\"7. Up Your Email Marketing Approach\">7. Up Your Email Marketing Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/8-shopify-tips-for-new-store-owners\/#8_Promote_Your_Store_on_Social_Media\" title=\"8. Promote Your Store on Social Media\">8. Promote Your Store on Social Media<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/8-shopify-tips-for-new-store-owners\/#Final_Words\" title=\"Final Words\">Final Words<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"8_Shopify_Tips_for_New_Store_Owners\"><\/span><span style=\"font-weight: 400;\">8 Shopify Tips for New Store Owners<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Create_a_Brand_identity\"><\/span><span style=\"font-weight: 400;\">1. Create a Brand identity<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When starting a new Shopify store keep in mind that there are probably a thousand and one existing businesses offering similar products and services. An alluring brand identity helps you stand out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Branding isn\u2019t just about logos and colors. It is a subtle way to emotionally connect with your target audience. Develop a brand identity that resonates with them. Let them feel like they&#8217;re part of something extraordinary. Your branding should reflect your values, mission, and the essence of your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crafting an impressive brand identity is an excellent way to appeal to your audience and get them to choose your brand over your competitors.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_High-quality_Visuals\"><\/span><span style=\"font-weight: 400;\">2. Use High-quality Visuals\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In your toolbox of Shopify tips, high-quality visuals occupy a lofty spot. The quality of your product or video photos can make or mar your store&#8217;s performance. Here\u2019s why.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopping online means customers don\u2019t get to see whatever products they are buying in person. This makes it a little difficult to determine the quality regardless of the price. Not to mention that being expensive doesn\u2019t necessarily make a product of better quality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using quality visuals can help your customers make a better buying decision with a certain level of confidence. Consider investing in <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-product-photography-how-to-get-it-right\/\"><span style=\"font-weight: 400;\">Shopify product photography<\/span><\/a><span style=\"font-weight: 400;\"> to learn the proper angles and lighting setup for capturing quality shots.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_the_Right_Theme\"><\/span><span style=\"font-weight: 400;\">3. Use the Right Theme<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One common mistake many Shopify newbies make is using random themes when creating their Shopify store. Yes, these themes may get the job done, but the big question is, does it align with your brand?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the right theme reduces the number of changes you may have to make in the future. It is also an essential part of branding. While there is no right or wrong theme, the right theme for your business should communicate your business offerings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a target=\"_blank\" href=\"https:\/\/themes.shopify.com\/\"><span style=\"font-weight: 400;\">Shopify theme store<\/span><\/a><span style=\"font-weight: 400;\"> offers over 150 options made up of paid and free themes under multiple categories. Note that the paid themes are not necessarily better than the free options. So you don\u2019t have to worry about the efficiency of free themes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you have to do is find one that resonates with your brand and offers the features you need, then customize it to your liking.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Use_Whole_Numbers_in_Pricing\"><\/span><span style=\"font-weight: 400;\">4. Use Whole Numbers in Pricing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A common pricing practice in the e-commerce industry is ending product prices with 99 cents. This is because many business owners believe it gives the illusion of affordability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Counter-intuitive approach: use whole numbers. Some customers just want to buy quality items at a reasonable price. Adding 99 cents to your product prices can deter them. And as a newbie on Shopify, doing this can lower the authenticity of your business.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, rather than trying to look cheap, price your products accordingly using whole numbers. For example, instead of $10.99, use $11.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Display_Your_Store_Policy\"><\/span><span style=\"font-weight: 400;\">5. Display Your Store Policy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When new customers visit your Shopify store, one of the things they look out for is your store policy. Most customers want to know these policies, especially for returns and exchanges, before deciding to patronize you.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Placing all your store policies in a visible position such as the website footer promotes trust and boosts sales. And the best part is that you don\u2019t need to craft these policies all by yourself.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify provides a policy template accessible through your admin dashboard. Simply tweak it where necessary and ensure you don\u2019t omit vital details.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Gamify_your_website\"><\/span><span style=\"font-weight: 400;\">6. Gamify your website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With over <\/span><a target=\"_blank\" href=\"https:\/\/backlinko.com\/shopify-stores#shopify-stores\"><span style=\"font-weight: 400;\">3.6 million websites on Shopify<\/span><\/a><span style=\"font-weight: 400;\"> and about 12 to 24 million online retailers worldwide, you don\u2019t need another basic website. Implement features that separate you from your crowd. And in a good way. What better way to make it happen than through <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/\"><span style=\"font-weight: 400;\">website gamification<\/span><\/a><span style=\"font-weight: 400;\">?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making your website fun and engaging has proven effective in terms of boosting your store&#8217;s performance and sales. For many successful Shopify store owners, it is their magic secret ingredient.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The spin-to-win and <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/solutions\/falling-gifts-game\"><span style=\"font-weight: 400;\">Falling Gift Game<\/span><\/a><span style=\"font-weight: 400;\"> by Adoric elevates your website from being a regular online store to a fun place for your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trick behind this feature is to encourage customers to stay longer on your website, increasing the lead-conversion potential. It can also serve as a means to grow your email listing without doing too much.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Up_Your_Email_Marketing_Approach\"><\/span><span style=\"font-weight: 400;\">7. Up Your Email Marketing Approach<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Over the years, email marketing has become one of the most effective forms of marketing. According to <\/span><a target=\"_blank\" href=\"https:\/\/www.statista.com\/topics\/1446\/e-mail-marketing\/#topicOverview\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, e-mail marketing generated over 10 billion US dollars in revenue in 2023.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, the number of email users has recorded a continuous growth over the years, making it a gold mine of potential customers. But, to get the best result, you need to use the right approach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When considering email marketing, be mindful of open rates for your industry. Hubspot provides an average email open rate for the most common B2B industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Source: Hubspot<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your email marketing shouldn\u2019t just be about sales pitches. Craft attention-grabbing emails starting with the subject line. Share stories, insider tips, and exclusive offers. Personalize every letter sent to your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set up an email sequence that nurtures leads and turns them into loyal customers. Use welcome series, abandoned cart emails, <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/exit-intent-pop-ups\/\"><span style=\"font-weight: 400;\">exit-intent popups<\/span><\/a><span style=\"font-weight: 400;\">, and personalized recommendations to maintain a connection.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Promote_Your_Store_on_Social_Media\"><\/span><span style=\"font-weight: 400;\">8. Promote Your Store on Social Media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a beginner, you may be excited and eager to make sales from the jump, making running paid ads your first line of thought. But, in reality, paid ads are rarely effective for businesses at their early stages. This is because your brand is still unknown, so buyers have no reason to trust you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid wasting resources, the best option is to drive organic traffic to your website through <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-social-media-marketing-tips-to-grow-sales\/\"><span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\">. You can leverage the power of social media to generate a buzz around your business and endear your brand to your potential customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set up an account on multiple platforms such as Pinterest, Instagram, Facebook, TikTok, and their likes. Then post content including, pictures, stories, and videos, consistently on each platform with hashtags and trending sounds to garner attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure the content you post is yours, or reference the source. Additionally, make sure you share content that interests your target audience. You can also repost content by influencers in your industry or leave comments under their comment section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing this will help boost your visibility. Now, you can redirect the attention to your Shopify website. This is a good way to gain the trust of your potential customers before running paid ads.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span><span style=\"font-weight: 400;\">Final Words<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We hope these Shopify tips we have shared in this guide will help you excel in your Shopify business. By choosing the right theme, gamifying your website, crafting an alluring brand identity, and promoting your business on Social media, you can successfully carve a space for your business in the e-commerce world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, although these steps can help boost your website traffic, sales remains the ultimate goal. This is where Adoric helps Shopify sellers fast-track their sales trajectory.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/adoric.com\/\"><span style=\"font-weight: 400;\">Adoric<\/span><\/a><span style=\"font-weight: 400;\"> specializes in helping Shopify stores raise their lead conversion rate by up to 20%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to see how Adoric helps other store owners like you? Check out these <\/span><a target=\"_blank\" href=\"https:\/\/apps.shopify.com\/adoric-popups\/reviews\"><span style=\"font-weight: 400;\">stories <\/span><\/a><span style=\"font-weight: 400;\">and sign up for free today.<\/span><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Install Adoric on Shopify<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Launching a new online store with Shopify is often an exciting journey. However, like any other venture, it comes with<\/p>\n","protected":false},"author":67,"featured_media":12631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Shopify Tips for New Store Owners - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Just launching a Shopify store? These eight Shopify tips will take any store from basic to unique. 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