{"id":12687,"date":"2023-10-28T15:20:09","date_gmt":"2023-10-28T12:20:09","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=12687"},"modified":"2024-01-14T18:01:00","modified_gmt":"2024-01-14T15:01:00","slug":"12-key-ecommerce-metrics-to-track-for-shopify-success","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/","title":{"rendered":"12 Key Ecommerce Metrics to Track for Shopify Success"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you watch Shark Tank or Dragon\u2019s Den, you know that consistent metric investors probe during business pitches: <\/span><b>turnover<\/b><span style=\"font-weight: 400;\">. Why this metric? The turnover rate strongly indicates if the business is likely to yield commensurate profit on investment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As with businesses, there are key e-commerce metrics that define your Shopify store\u2019s success trajectory. With these metrics, you can track your store\u2019s overall performance and gather data for better business decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we will walk you through the essential E-commerce metrics to track in your Shopify store. Before then, let\u2019s define E-commerce metrics.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#What_are_ECommerce_Metrics\" title=\"What are ECommerce Metrics?\">What are ECommerce Metrics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#12_Key_Shopify_ECommerce_Metrics_to_Track\" title=\"12 Key Shopify ECommerce Metrics to Track\">12 Key Shopify ECommerce Metrics to Track<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#1_Customer_Acquisition_Cost\" title=\"1. Customer Acquisition Cost\">1. Customer Acquisition Cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#2_Customer_Lifetime_Value\" title=\"2. Customer Lifetime Value\">2. Customer Lifetime Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#3_Average_Order_Value\" title=\"3. Average Order Value\">3. Average Order Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#4_Sales_Conversion_Rate\" title=\"4. Sales Conversion Rate\">4. Sales Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#5_Bounce_Rate\" title=\"5. Bounce Rate\u00a0\">5. Bounce Rate\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#6_Cart_Abandonment_Rate\" title=\"6. Cart Abandonment Rate\">6. Cart Abandonment Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#7_Customer_Retention_Rate\" title=\"7. Customer Retention Rate\">7. Customer Retention Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#8_Email_Click-Through_Rate\" title=\"8. Email Click-Through Rate\">8. Email Click-Through Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#9_Gross_and_Net_Profit_Margin\" title=\"9. Gross and Net Profit Margin\">9. Gross and Net Profit Margin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#10_Average_Session_Duration\" title=\"10. Average Session Duration\">10. Average Session Duration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#11_Inventory_Turnover_Rate\" title=\"11. Inventory Turnover Rate\">11. Inventory Turnover Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#12_Store_Sessions\" title=\"12. Store Sessions\">12. Store Sessions<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#By_Traffic_Source\" title=\"By Traffic Source \u00a0\">By Traffic Source \u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#By_Device_Type\" title=\"By Device Type\">By Device Type<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#By_Location\" title=\"By Location\">By Location<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_ECommerce_Metrics\"><\/span><span style=\"font-weight: 400;\">What are ECommerce Metrics?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">E-commerce Metrics are key performance indicators that show you the overall performance of your business. They help e-commerce businesses monitor, evaluate and improve various aspects of their operations, from marketing and sales to customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These metrics are important as they provide valuable insight into the health of your Shopify store. You can identify gaps, re-strategize, and improve your efforts to better optimize sales and conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These ecommerce metrics can be to check how customers land on your site, how long they stay, why carts are abandoned and the overall conversion rate. These metrics are used to monitor every section of a business and can vary based on each business priority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is possibly an endless list of metrics to track. For instance, you may consider cost-per-click an important metric. So pardon us if you were on the lookout for a metric but didn\u2019t find it (and feel free to let us know in the comments).<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Key_Shopify_ECommerce_Metrics_to_Track\"><\/span><span style=\"font-weight: 400;\">12 Key Shopify ECommerce Metrics to Track<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These ecommerce metrics can be monitored in the Shopify Analytics Dashboard. For other business owners, Google Analytics offers similar features to Shopify Analytics.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Customer_Acquisition_Cost\"><\/span><span style=\"font-weight: 400;\">1. Customer Acquisition Cost<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer acquisition cost shows the average cost of acquiring a new customer. It represents the total cost including marketing, advertisements and sales expenses.\u00a0 This cost is essential to assess the efficiency of your marketing campaigns. With the right <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/\"><span style=\"font-weight: 400;\">customer acquisition strategies<\/span><\/a><span style=\"font-weight: 400;\"> you can get more customers at a lesser cost.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To determine the customer acquisition cost, use the formula:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12685 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/AOV-formula-1.png\" alt=\"Customer Acquisition Cost - an important ecommerce metric\" width=\"600\" height=\"225\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/AOV-formula-1.png 600w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/AOV-formula-1-300x113.png 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/225;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12685\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/AOV-formula-1.png\" alt=\"Customer Acquisition Cost - an important ecommerce metric\" width=\"600\" height=\"225\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/AOV-formula-1.png 600w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/AOV-formula-1-300x113.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">For instance, if in September, you spent $2000 on ad and marketing campaigns and recorded 100 new customers that month, your CAC is $20 per customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your customer acquisition cost indicates the efficiency of your marketing strategies. One important success tip is regularly tracking your ecommerce metrics to know when to lower your customer acquisition cost while increasing or maintaining revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To fully optimize Customer Acquisition Cost, you\u2019ll need to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep a close eye on your advertising and marketing expenses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experiment with different marketing channels and campaigns to identify cost-efficient options.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calculate the customer lifetime value to assess whether your CAC is justified by the long-term value customers bring to your business.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Customer_Lifetime_Value\"><\/span><span style=\"font-weight: 400;\">2. Customer Lifetime Value<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer lifetime value estimates the total revenue a customer is expected to generate as long as they shop from your store. Unlike CAC that calculates the cost to acquire, this metric determines the long-term value of a customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CLV varies with industry and products. A business that sells indispensable goods (deodorants, diffusers, etc) bought frequently may record a higher customer lifetime value than a SaaS company with a monthly\/yearly subscription rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To calculate the Customer Lifetime Value, you need to multiply the average value of a purchase, the number of times the customer will buy from you and the average length of the customer relationship in years.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12679 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image7-3.png\" alt=\"\" width=\"700\" height=\"200\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image7-3.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image7-3-300x86.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/200;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12679\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image7-3.png\" alt=\"\" width=\"700\" height=\"200\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image7-3.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image7-3-300x86.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">For example, you have a customer who buys products worth $100 about 20 times a year, and the customer intends to shop from you for 5 years. The CLV will be 100 x 20 x 5 which equals 10,000. Therefore, the customer value is $10,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Improving the CLV with the action steps will affect your overall store performance positively.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhance your customer loyalty through loyalty programs, <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/personalized-product-recommendations-what-it-is-benefits-and-best-practices\/\"><span style=\"font-weight: 400;\">personalized recommendations<\/span><\/a><span style=\"font-weight: 400;\"> and exceptional customer support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on customer retention efforts to increase CLV.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regularly review and adjust your CLV calculation based on <\/span><span style=\"font-weight: 400;\">real<\/span><span style=\"font-weight: 400;\"> customer data.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The customer lifetime value can only be analyzed by the store owner (it\u2019s not available on Shopify analytics). While it is added work, when done well, this metric can be a foresight into your store\u2019s long-term profit rate.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Average_Order_Value\"><\/span><span style=\"font-weight: 400;\">3. Average Order Value<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Average Order Value (AOV) tells you the average amount a customer spends per order in your Shopify store over a period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AOV is an important metric for your store as it is used to track sales performance and predict customers&#8217; buying habits.\u00a0 Increasing<\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/\"><span style=\"font-weight: 400;\"> Average Order Value<\/span><\/a><span style=\"font-weight: 400;\"> is important for your store&#8217;s success to boost revenue without acquiring more customers. All you need is to implement recommendation strategies such as cross-selling, upsells, bundles and volume discounts to increase AOV.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To calculate, use the formula:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12678 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image6-4.png\" alt=\"AOV, one of the important ecommerce metrics\" width=\"700\" height=\"200\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image6-4.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image6-4-300x86.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/200;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12678\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image6-4.png\" alt=\"AOV, one of the important ecommerce metrics\" width=\"700\" height=\"200\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image6-4.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image6-4-300x86.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">For example, if your store generated a total revenue of $2000 from 100 orders, your average order value is $20. Marketing and sales costs are excluded.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other important steps to take to ensure higher AOV:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze products or product combinations that tend to have higher AOV.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement upselling and cross-selling techniques on product pages and at the checkout stage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run promotions or offer incentives for customers to increase their order size.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Sales_Conversion_Rate\"><\/span><span style=\"font-weight: 400;\">4. Sales Conversion Rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The sales conversion rate is one of the crucial Shopify ecommerce metrics to track. It measures the percentage of visitors who take desired actions on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These actions include making a purchase, signing up for a newsletter or clicking a link. This metric can be monitored in the Shopify analytic dashboard or with the sales conversion rate formula as seen below:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12674 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image2-9.png\" alt=\"\" width=\"700\" height=\"200\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image2-9.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image2-9-300x86.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/200;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12674\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image2-9.png\" alt=\"\" width=\"700\" height=\"200\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image2-9.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image2-9-300x86.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">On your analytics dashboard, the conversion rate is broken into stepwise processes, showing the number of visitors who accessed the site, the number of those who reached the checkout process and the number of people who made a purchase. You can track the point of disassociation from your site which can help you make informed decisions that improves the overall experience.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should aim for a higher conversion rate as it indicates your website is effectively persuading visitors to become customers. These actionable steps below will help you to increase your conversion rate.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor your conversion rate regularly and set benchmarks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run A\/B tests on different elements of your websites to see what drives higher conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investigate the reasons behind low conversion rates and make necessary improvements.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Bounce_Rate\"><\/span><span style=\"font-weight: 400;\">5. Bounce Rate\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Stats show that the average mobile e-commerce bounce rate for mobile devices is at <\/span><a target=\"_blank\" href=\"https:\/\/www.oberlo.com\/statistics\/average-bounce-rate-ecommerce\"><span style=\"font-weight: 400;\">48.8%<\/span><\/a><span style=\"font-weight: 400;\">, a 0.4 percentage rate lower than the rates on desktop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does that mean for e-commerce stores? It\u2019s that for every 100 customers that land on a Shopify store, 49 exit without taking an action. This may be due to page redirection, poor load time, or clicking out to fill a form.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12673 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1-8.png\" alt=\"\" width=\"1489\" height=\"562\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1-8.png 1489w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1-8-300x113.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1-8-768x290.png 768w\" data-sizes=\"(max-width: 1489px) 100vw, 1489px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1489px; --smush-placeholder-aspect-ratio: 1489\/562;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12673\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1-8.png\" alt=\"\" width=\"1489\" height=\"562\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1-8.png 1489w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1-8-300x113.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image1-8-768x290.png 768w\" sizes=\"(max-width: 1489px) 100vw, 1489px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">To keep your bounce rate in check, you need a functional website that loads in a blink, has easy navigation, and has eye-catching designs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can track your bounce rate in your website\u2019s Google Analytics.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Cart_Abandonment_Rate\"><\/span><span style=\"font-weight: 400;\">6. Cart Abandonment Rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some store visitors show interest in a product, add the items to the cart and only abandon the cart on the checkout page. Although this can be frustrating for you, it is quite frequent with e-commerce businesses.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This cart abandonment rate shows the percentage of shoppers who add items to their shopping carts but do not complete their checkout process. High cart abandonment rates may be an indication of issues in your checkout flow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To calculate your cart abandonment rate, use the formula:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12681 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image9-3.png\" alt=\"\" width=\"700\" height=\"200\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image9-3.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image9-3-300x86.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/200;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12681\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image9-3.png\" alt=\"\" width=\"700\" height=\"200\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image9-3.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image9-3-300x86.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">To reduce your cart abandonment rate, you need to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify and implement strategies to reduce cart abandonment by offering transparent shipping costs, simplifying the checkout process or sending cart abandonment recovery emails.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Also, analyze the reasons behind cart abandonment through customer feedback and usability testing.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_Customer_Retention_Rate\"><\/span><span style=\"font-weight: 400;\">7. Customer Retention Rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This metric measures the percentage of customers who continue to make purchases from your Shopify store over a period. This metric is important because acquiring a new customer will cost as much as 5 times what it takes to retarget your existing customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While getting new customers is essential for growth, customer retention helps you to increase sales at a lesser cost.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This metric can be tracked from the Shopify analytic dashboard or with the formula:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12684 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image12-1.png\" alt=\"\" width=\"700\" height=\"200\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image12-1.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image12-1-300x86.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/200;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12684\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image12-1.png\" alt=\"\" width=\"700\" height=\"200\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image12-1.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image12-1-300x86.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Increasing your customer retention rate will have a significant impact on your total revenue and profits. Repeat customers tend to spend more than first-time buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When strategizing for CRR, aim for a 20% &#8211; 30% range. To achieve this rate:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement strategies focused on customer retention like email marketing, loyalty programs and personalized recommendations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor changes in your retention rate and assess the effectiveness of your retention efforts.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"8_Email_Click-Through_Rate\"><\/span><span style=\"font-weight: 400;\">8. Email Click-Through Rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Click-Through Rate is a Shopify metric that measures the rate at which a customer clicks on an email campaign or social media ads and lands on the store. Usually displayed in your analytic dashboard, this metric shows you the overall click-through performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The formula for\u00a0 Click-through rate:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12683 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1.png\" alt=\"\" width=\"700\" height=\"200\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1-300x86.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/200;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12683\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1.png\" alt=\"\" width=\"700\" height=\"200\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image11-1-300x86.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">CTRs are usually lower within the range of 0.5% to 2% for both your ads and email campaigns. Therefore, if your CTR rates are above about 2%, then your email campaigns are performing well.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Gross_and_Net_Profit_Margin\"><\/span><span style=\"font-weight: 400;\">9. Gross and Net Profit Margin<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These metrics assess your store\u2019s profitability. Gross profit margin calculates the percentage of revenue that remains after subtracting the cost of goods sold. Net profit, on the other hand, factors in all the operating expenses including marketing and overhead costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To calculate these margins:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12676 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image4-6.png\" alt=\"\" width=\"700\" height=\"200\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image4-6.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image4-6-300x86.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/200;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12676\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image4-6.png\" alt=\"\" width=\"700\" height=\"200\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image4-6.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image4-6-300x86.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">These ecommerce metrics are important because they provide insights into your store&#8217;s financial status and how effective your pricing and operational strategies are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To stay updated with these metrics, you\u2019ll need to\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continually evaluate your COGS and operational expenses to identify cost-saving opportunities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regularly review your pricing strategy to ensure it supports healthy profit margins.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore ways to increase sales while maintaining profit margins.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"10_Average_Session_Duration\"><\/span><span style=\"font-weight: 400;\">10. Average Session Duration<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People who stay longer in your store have higher chances of buying from your store. Average Session duration measures the average time your store visitors spend from entry to exit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This metric is usually recorded in your Google Analytics dashboard. It begins timing once a visitor enters your store and stops immediately on exit. However, this timer stops running after 30 minutes of inactivity to give an effective timing of the session and prevent artificially inflating the session duration.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12675 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3-9.png\" alt=\"\" width=\"1493\" height=\"650\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3-9.png 1493w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3-9-300x131.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3-9-768x334.png 768w\" data-sizes=\"(max-width: 1493px) 100vw, 1493px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1493px; --smush-placeholder-aspect-ratio: 1493\/650;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12675\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3-9.png\" alt=\"\" width=\"1493\" height=\"650\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3-9.png 1493w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3-9-300x131.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image3-9-768x334.png 768w\" sizes=\"(max-width: 1493px) 100vw, 1493px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">It can be assessed from the analytic dashboard under Audience &gt; Overview &gt; Average Session Duration as seen below:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, you can calculate the average session duration, with the formula:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12677 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image5-6.png\" alt=\"\" width=\"700\" height=\"200\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image5-6.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image5-6-300x86.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/200;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12677\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image5-6.png\" alt=\"\" width=\"700\" height=\"200\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image5-6.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image5-6-300x86.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">The downside of Average Session Duration is that the visitor needs to continually take action on the site to keep the timer running. For instance, when a user enters the first page, the timer starts. If she proceeds to the second page without taking any action like filling a form or clicking on a link, the timer regards that as being inactive and as such does not count as a session.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Inventory_Turnover_Rate\"><\/span><span style=\"font-weight: 400;\">11. Inventory Turnover Rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Turnover rate is one of the must-know ecommerce metrics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps you to manage your inventory efficiently by tracking how quickly your products are sold and replaced, high sales turnover products and slow-moving items. Nonetheless, with the right <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-efficient-e-commerce-inventory-management\/\"><span style=\"font-weight: 400;\">tips for inventory management<\/span><\/a><span style=\"font-weight: 400;\">, you can effectively manage your store inventory and sales.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12682 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image10-2.png\" alt=\"\" width=\"700\" height=\"200\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image10-2.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image10-2-300x86.png 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/200;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12682\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image10-2.png\" alt=\"\" width=\"700\" height=\"200\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image10-2.png 700w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/10\/image10-2-300x86.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">A higher inventory rate suggests that your inventory is moving quickly, reducing the risk of overstocking. To keep your inventory management effective, you\u2019ll need to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review your inventory turnover rate regularly to maintain optimal inventory levels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify slow-moving products and implement strategies to keep them moving.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-best-inventory-management-apps-for-shopify\/\"><span style=\"font-weight: 400;\">inventory management tools <\/span><\/a><span style=\"font-weight: 400;\">to streamline your operations.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"12_Store_Sessions\"><\/span><span style=\"font-weight: 400;\">12. Store Sessions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These store sessions are divided into various sections such as by device type, location and traffic source:<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"By_Traffic_Source\"><\/span><b>By Traffic Source <\/b><span style=\"font-weight: 400;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This shows you the channel through which visitors reach your store. Some of the most common sources include:<\/span><\/p>\n<p><b>Organic search<\/b><span style=\"font-weight: 400;\"> &#8211; People who click on your store from Google or other search engines.<\/span><\/p>\n<p><b>Direct Source<\/b><span style=\"font-weight: 400;\"> &#8211; Those who land on your page by specifically typing your link into the URL search bar. That is, people who have prior communication with your store.<\/span><\/p>\n<p><b>Social Media<\/b><span style=\"font-weight: 400;\"> &#8211; These are people who land on your Shopify store through your social media platform or ads. It is important to add your Shopify store link to all your social platforms for easy access.<\/span><\/p>\n<p><b>Email<\/b><span style=\"font-weight: 400;\"> &#8211; Site visitors who land on your store after clicking an email newsletter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These traffic statistics will help you focus on the most converting channels while improving the ineffective ones.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"By_Device_Type\"><\/span><b>By Device Type<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Recently, mobile e-commerce sales accounted for <\/span><a target=\"_blank\" href=\"https:\/\/www.statista.com\/chart\/13139\/estimated-worldwide-mobile-e-commerce-sales\/#:~:text=According%20to%20Statista's%20Market%20Insights,expected%2062%20percent%20in%202027.\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> of all e-commerce sales worldwide. To know how your customers get to your store, this metric shows the device your store visitors use to access your site; if it is a mobile device, tablet or desktop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating websites that are responsive across all device types, with priority on mobile responsiveness, is good business strategy. Having a fast responsive mobile site with a shorter load time can exponentially increase your mobile sales.\u00a0<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"By_Location\"><\/span><b>By Location<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This metric shows you the location of your customer. This metric can be accessed in the demographic section of your analytic dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps you identify areas where your campaigns are effective and where you make the least sales so you can adjust your campaigns to generate more leads from those areas.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your store\u2019s growth hinges on a combination of knowing what to sell, knowing how to sell it, and knowing how to track your sales. The ecommerce metrics reviewed inform the business decisions you make for improved sales and performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking to increase your conversion rate and profitability? Start tracking your store\u2019s performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need third-party insights and expertise? Book a call with us today to learn how we help Shopify sellers boost conversions.<\/span><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Contact Adoric App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you watch Shark Tank or Dragon\u2019s Den, you know that consistent metric investors probe during business pitches: turnover. Why<\/p>\n","protected":false},"author":68,"featured_media":12686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>12 Key Ecommerce Metrics to Track for Shopify Success - Adoric Blog<\/title>\n<meta name=\"description\" content=\"What do customer lifetime value and bounce rate have in common? They&#039;re important ecommerce metrics. Learn more about metrics in this post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Key Ecommerce Metrics to Track for Shopify Success - Adoric Blog\" \/>\n<meta property=\"og:description\" content=\"What do customer lifetime value and bounce rate have in common? They&#039;re important ecommerce metrics. 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