{"id":12715,"date":"2023-11-03T23:42:22","date_gmt":"2023-11-03T20:42:22","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=12715"},"modified":"2024-01-14T17:47:04","modified_gmt":"2024-01-14T14:47:04","slug":"18-best-black-friday-email-marketing-practices","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/","title":{"rendered":"18 Best Black Friday Email Marketing Practices"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Black Friday has evolved into one of the most anticipated and competitive shopping events of the year. <\/span><span style=\"font-weight: 400;\">Mastering the art of Black Friday email marketing is essential if you are looking to stand out from the crowd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crafting compelling, targeted, and strategic email campaigns can make all the difference in attracting, engaging, and converting leads into customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we&#8217;ll delve into the best Black Friday email marketing practices that can help you take advantage of this high-stakes shopping season. So stick around as we explore these strategies.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#Strategies_for_Building_Your_Black_Friday_Email_List\" title=\"Strategies for Building Your Black Friday Email List\">Strategies for Building Your Black Friday Email List<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#1_Create_an_Irresistible_Offer\" title=\"1. Create an Irresistible Offer\">1. Create an Irresistible Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#2_Optimize_Your_Website_for_Sign-Ups\" title=\"2. Optimize Your Website for Sign-Ups\">2. Optimize Your Website for Sign-Ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#3_Leverage_Social_Media\" title=\"3. Leverage Social Media\">3. Leverage Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#4_Host_Contests_and_Giveaways\" title=\"4. Host Contests and Giveaways\">4. Host Contests and Giveaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#5_Content_Marketing\" title=\"5. Content Marketing\">5. Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#6_Segmented_Sign-Up_Forms\" title=\"6. Segmented Sign-Up Forms\">6. Segmented Sign-Up Forms<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#Creating_Compelling_Emails\" title=\"Creating Compelling Emails\">Creating Compelling Emails<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#7_Understand_Your_Audience\" title=\"7. Understand Your Audience\">7. Understand Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#8_Personalization\" title=\"8. Personalization\">8. Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#9_Compelling_Subject_Lines\" title=\"9. Compelling Subject Lines\">9. Compelling Subject Lines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#10_Engaging_Content\" title=\"10. Engaging Content\">10. Engaging Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#11_Clear_Call-to-Action_CTA\" title=\"11. Clear Call-to-Action (CTA)\">11. Clear Call-to-Action (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#12_Mobile_Optimization\" title=\"12. Mobile Optimization\">12. Mobile Optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#Analyzing_Your_Email_Campaign_Performance\" title=\"Analyzing Your Email Campaign Performance\">Analyzing Your Email Campaign Performance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#13_Define_your_Objectives\" title=\"13. Define your Objectives\">13. Define your Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#14_Collect_Data\" title=\"14. Collect Data\">14. Collect Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#15_Calculate_Key_Metrics\" title=\"15. Calculate Key Metrics\">15. Calculate Key Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#16_Segmentation_Analysis\" title=\"16. Segmentation Analysis\">16. Segmentation Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#17_Device_Email_Client_and_Conversion_Path_Analysis\" title=\"17. Device, Email Client, and Conversion Path Analysis\">17. Device, Email Client, and Conversion Path Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#18_AB_Testing_Results\" title=\"18. A\/B Testing Results\">18. A\/B Testing Results<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/#Final_words\" title=\"Final words\u00a0\">Final words\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Strategies_for_Building_Your_Black_Friday_Email_List\"><\/span><span style=\"font-weight: 400;\">Strategies for Building Your Black Friday Email List<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Building your email list in preparation for Black Friday enables you maximize sales when the season finally comes around. Here are some Black Friday email marketing practices to test and adopt:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Create_an_Irresistible_Offer\"><\/span><span style=\"font-weight: 400;\">1. Create an Irresistible Offer<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Entice people to subscribe to your Black Friday email list with something valuable. This could be an exclusive Black Friday discount, early access to deals, a free e-book or downloadable resource, or a chance to win a prize.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12710 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image1.png\" alt=\"\" width=\"344\" height=\"487\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image1.png 344w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image1-212x300.png 212w\" data-sizes=\"(max-width: 344px) 100vw, 344px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 344px; --smush-placeholder-aspect-ratio: 344\/487;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12710\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image1.png\" alt=\"\" width=\"344\" height=\"487\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image1.png 344w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image1-212x300.png 212w\" sizes=\"(max-width: 344px) 100vw, 344px\" \/><\/noscript><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/cdn.vyper.io\/cb62d9a8-82f9-4cf4-9c88-84dedcf9c0dc\/?_ga=2.99080734.1478068233.1696849811-1222275848.1696849811\"><i><span style=\"font-weight: 400;\">Image credit<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Make sure your offer is compelling enough to motivate visitors to share their email addresses with you. For instance, you can offer a 20% discount on your products exclusively for your email subscribers.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Optimize_Your_Website_for_Sign-Ups\"><\/span><span style=\"font-weight: 400;\">2. Optimize Your Website for Sign-Ups<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your website design or outlook can make or mar your entire Black Friday email marketing strategy. For premium results, make it easy for visitors to join your email list by strategically placing email sign-up forms throughout your website. <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/solutions\/email-list\"><span style=\"font-weight: 400;\">Adoric<\/span><\/a><span style=\"font-weight: 400;\"> offers high-converting signup forms for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add them to high-traffic areas on your Shopify website such as the homepage, product pages, and checkout process. Using pop-up or slide-in forms can help you capture visitors&#8217; attention without being overly intrusive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Design dedicated landing pages on your Shopify website for Black Friday sign-ups. On these pages, highlight the benefits of subscribing to receive emails, such as early notifications of exclusive deals and offers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Leverage_Social_Media\"><\/span><span style=\"font-weight: 400;\">3. Leverage Social Media<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tap into the power of social media to grow your Black Friday email list. Promote your email sign-up across all your social media platforms. Create posts and stories to inform your followers about the exclusive benefits of subscribing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add a link in your bio that leads to the sign-up forms. Post engaging content that gives customers a glimpse of what they stand to get.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Run targeted paid advertising campaigns on social media to reach a wider audience interested in Black Friday deals, etc.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Host_Contests_and_Giveaways\"><\/span><span style=\"font-weight: 400;\">4. Host Contests and Giveaways<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People hardly turn away from a <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/increase-shopify-sales-with-giveaway\/\"><span style=\"font-weight: 400;\">giveaway program<\/span><\/a><span style=\"font-weight: 400;\">. Giveaways work both for building email lists and generating website traffic.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12713 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image4.png\" alt=\"\" width=\"833\" height=\"449\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image4.png 833w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image4-300x162.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image4-768x414.png 768w\" data-sizes=\"(max-width: 833px) 100vw, 833px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 833px; --smush-placeholder-aspect-ratio: 833\/449;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12713\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image4.png\" alt=\"\" width=\"833\" height=\"449\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image4.png 833w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image4-300x162.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image4-768x414.png 768w\" sizes=\"(max-width: 833px) 100vw, 833px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Organize Black Friday-themed contests or giveaways with entry requirements that include subscribing to your email list. Ensure that the prizes are enticing and relevant to your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create a buzz about the contest on your social media and website before D-day to gain more attention, driving traffic to your sign-up forms.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Content_Marketing\"><\/span><span style=\"font-weight: 400;\">5. Content Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Content is crucial when it comes to building an email list. The quality of your content will determine to a large extent the performance of your campaign. Create valuable and relevant content leading up to Black Friday, such as blog posts, videos, or gift guides.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure that the content can appeal to the emotions of your target audience. Also, don\u2019t forget to include email sign-up call-to-actions (CTAs) within this content to capture visitors interested in your Black Friday deals.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Segmented_Sign-Up_Forms\"><\/span><span style=\"font-weight: 400;\">6. Segmented Sign-Up Forms<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Segmenting your sign-up forms from the jump is a great way to boost efficiency. Customize your sign-up forms or landing pages for different customer segments. Doing this will help you craft personalized messages each group can relate to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, have separate forms for new customers and existing subscribers. Then tailor your messaging to address the specific interests and needs of each segment, increasing the odds of adding new subscribers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_Compelling_Emails\"><\/span><span style=\"font-weight: 400;\">Creating Compelling Emails<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some of the best email marketing practices to help you craft emails that capture your subscribers&#8217; attention and compel them to take action:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Understand_Your_Audience\"><\/span><span style=\"font-weight: 400;\">7. Understand Your Audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have a deep understanding of your target audience. Know their preferences, pain points, interests, behaviors, economic class, age range, gender, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best approach to do this is to create buyer personas to represent different segments of your audience. A buyer persona is a fictional character that possesses specific qualities and personalities like the ones listed above.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go ahead and craft your email content to resonate with each specific persona while addressing their needs, desires, and challenges.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Personalization\"><\/span><span style=\"font-weight: 400;\">8. Personalization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personalization goes beyond just using the recipient&#8217;s first name. Utilize data such as purchase history, browsing behavior, and location to create highly personalized emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, that doesn\u2019t mean you should neglect the relevance of first names &#8211; at least <\/span><a target=\"_blank\" href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\"><span style=\"font-weight: 400;\">8 in 10 customers<\/span><\/a><span style=\"font-weight: 400;\"> are more likely to patronize businesses that offer personalized experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recommend products or content based on the recipient&#8217;s previous interactions with your brand. Use dynamic content blocks to customize different sections of the email based on the recipient&#8217;s profile.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Compelling_Subject_Lines\"><\/span><span style=\"font-weight: 400;\">9. Compelling Subject Lines<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your subject line is the first thing recipients see, so it needs to be attention-grabbing and relevant. In fact, this is one of the best email marketing practices you cannot afford to overlook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When crafting your subject line incorporate elements of curiosity, urgency, and benefit in your subject lines. These factors play a vital role in determining your email open rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example: \u201cHey Jane, I have a gift for you\u201d<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12711 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2.jpg\" alt=\"\" width=\"1080\" height=\"1157\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2.jpg 1080w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2-280x300.jpg 280w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2-768x823.jpg 768w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1157;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12711\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2.jpg\" alt=\"\" width=\"1080\" height=\"1157\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2.jpg 1080w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2-280x300.jpg 280w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2-768x823.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Avoid using all caps, excessive punctuation, or misleading subject lines. A\/B test your options to determine which subject lines perform best.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Engaging_Content\"><\/span><span style=\"font-weight: 400;\">10. Engaging Content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The next thing that requires attention is the content of the email. A compelling subject line doesn\u2019t automatically lead to an attention-retaining email body.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure you start the content with something related to the subject. Keep it engaging, and offer valuable content that speaks directly to your audience&#8217;s needs. Tell a story or provide a solution to a problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use persuasive language to create a sense of excitement or desire. Keep paragraphs short, use bullet points, and include white space for readability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, add visuals where and when necessary. High-quality images, videos, and graphics can significantly enhance your email&#8217;s appeal.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Clear_Call-to-Action_CTA\"><\/span><span style=\"font-weight: 400;\">11. Clear Call-to-Action (CTA)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As simple as it may seem, adding a call-to-action to your Black Friday email campaign can make a great deal of difference. The placement, color, font size, and choice of words are key factors. According to <\/span><a target=\"_blank\" href=\"https:\/\/cxl.com\/blog\/which-color-converts-the-best\/\"><span style=\"font-weight: 400;\">CLX<\/span><\/a><span style=\"font-weight: 400;\">, the red CTA button outperforms the green one.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12712 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image3.png\" alt=\"\" width=\"500\" height=\"266\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image3.png 500w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image3-300x160.png 300w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/266;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12712\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image3.png\" alt=\"\" width=\"500\" height=\"266\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image3.png 500w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image3-300x160.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/noscript><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/hs-fs\/hub\/53\/file-23148247-png\/blog\/images\/red_green_button.png?width=595&amp;height=400&amp;name=red_green_button.png\"><span style=\"font-weight: 400;\">Image Credit<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Your CTA is the action you want recipients to take. Make it clear, concise, and action-driven. Use compelling action verbs, such as &#8220;Shop Now,&#8221; &#8220;Get Started,&#8221; or &#8220;Learn More.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Place the CTA button in a visible position, and use bold contrasting colors and appropriate sizing that make it stand out from the rest of the content.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Mobile_Optimization\"><\/span><span style=\"font-weight: 400;\">12. Mobile Optimization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/proven-ways-to-increase-your-mobile-conversion-rate\/\"><span style=\"font-weight: 400;\">Mobile optimization<\/span><\/a><span style=\"font-weight: 400;\"> drives email marketing. A significant portion of email opens occurs on mobile devices, so it&#8217;s important to ensure your emails are mobile-responsive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use a responsive email template that adapts to various screen sizes. Test your emails on different devices and email clients to ensure they display correctly before pushing them out.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analyzing_Your_Email_Campaign_Performance\"><\/span><span style=\"font-weight: 400;\">Analyzing Your Email Campaign Performance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Performance analysis enables you to identify gaps and areas of improvement. Consider the following steps:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Define_your_Objectives\"><\/span><span style=\"font-weight: 400;\">13. Define your Objectives<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you begin analyzing your email campaign, highlight your clear objectives. Ask yourself what you want to achieve with this campaign. Common objectives include increasing sales, driving website traffic, boosting engagement, or growing your Black Friday email list.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Collect_Data\"><\/span><span style=\"font-weight: 400;\">14. Collect Data<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Collect all relevant data related to your email campaign. This data may include email delivery rates, open rates, click-through rates (CTR), and conversion rates. You want to consider all <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/\"><span style=\"font-weight: 400;\">key metrics<\/span><\/a><span style=\"font-weight: 400;\"> that affect e-commerce growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure you have data from both the email service provider (ESP) and your website analytics platform. With that, you can then go ahead and calculate your email metrics.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Calculate_Key_Metrics\"><\/span><span style=\"font-weight: 400;\">15. Calculate Key Metrics<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the ways of determining the performance of your marketing strategy is to calculate the following key email marketing metrics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open Rate: The percentage of recipients who opened your email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click-Through Rate (CTR): The percentage of recipients who clicked on links within the email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bounce Rate: The percentage of emails that were not delivered due to various reasons, including invalid addresses or technical issues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unsubscribe Rate: The percentage of recipients who opted out of your email list.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">List Growth Rate: The rate at which your email list is expanding.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revenue Generated: The total revenue directly attributed to the email campaign.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"16_Segmentation_Analysis\"><\/span><span style=\"font-weight: 400;\">16. Segmentation Analysis<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you segmented your email list for the campaign, analyze the performance of each segment to identify what works better. Compare engagement, conversion rates, and revenue generated across each segment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identifying which segments performed best is a great way to understand your audience so you can implement what you have learned in your next email campaign.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"17_Device_Email_Client_and_Conversion_Path_Analysis\"><\/span><span style=\"font-weight: 400;\">17. Device, Email Client, and Conversion Path Analysis<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Determine which email clients and devices your recipients are using to open your emails. Check if your emails are responsive and display correctly on both desktop and mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this, you know if your emails are optimized for various platforms. And if not, you can make the necessary adjustments. You also gain better insights into your customers, especially when creating a buyer persona.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, analyze the user\u2019s journey after clicking on your email. Did recipients take the desired actions on your website or landing pages?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identify any drop-offs or bottlenecks in the conversion path. Use tools like Google Analytics to track conversion funnels and user behavior.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"18_AB_Testing_Results\"><\/span><span style=\"font-weight: 400;\">18. A\/B Testing Results<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you conducted A\/B tests within your email campaign, analyze the results of each variation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure that your results are statistically significant. In most cases, you should aim for a confidence level of at least 95% to conclude that one variant outperforms another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, look for positive changes in the metric you were testing. For example, if you were testing subject lines, the variant with a higher open rate indicates a successful test. Apply the insight you got from the test to further campaigns.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_words\"><\/span><span style=\"font-weight: 400;\">Final words\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Remember, the key to effective Black Friday email marketing is to continually learn, adapt, and refine your approach based on data and customer insights. With the best practices in this guide, you&#8217;re well-equipped to make your Black Friday campaigns stand out and achieve remarkable results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget to use <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/solutions\/email-list\"><span style=\"font-weight: 400;\">Adoric<\/span><\/a><span style=\"font-weight: 400;\"> for all your email marketing needs such as creating signup forms, A\/B testing, personalization, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get started with us today!<\/span><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Add Adoric to Shopify<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday has evolved into one of the most anticipated and competitive shopping events of the year. Mastering the art<\/p>\n","protected":false},"author":67,"featured_media":12714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[11,32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>18 Best Black Friday Email Marketing Practices - Adoric Blog<\/title>\n<meta name=\"description\" content=\"We compiled the best Black Friday email marketing strategies for increased conversions and sales. 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