{"id":12841,"date":"2023-11-13T19:12:49","date_gmt":"2023-11-13T16:12:49","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=12841"},"modified":"2024-01-31T15:12:24","modified_gmt":"2024-01-31T12:12:24","slug":"post-bfcm-analysis-evaluating-your-stores-e-commerce-performance","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/post-bfcm-analysis-evaluating-your-stores-e-commerce-performance\/","title":{"rendered":"Post-BFCM Analysis: Evaluating Your Store\u2019s E-Commerce Performance"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Shopify owners, folks like you, overlook post-BFCM analysis. They see no point analyzing their sales and performance since their pre-sales strategies fetched mouthwatering profit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, your store\u2019s performance needs to be evaluated after the BFCM sales period. With this, you understand the brand&#8217;s strengths, and weaknesses and how to leverage opportunities for future success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay with us as we walk you through the importance of post-BFCM analysis. We also provide a comprehensive guide on how to evaluate your Shopify store performance.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/post-bfcm-analysis-evaluating-your-stores-e-commerce-performance\/#Why_is_Post-BFCM_Analysis_Important\" title=\"Why is Post-BFCM Analysis Important?\">Why is Post-BFCM Analysis Important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/post-bfcm-analysis-evaluating-your-stores-e-commerce-performance\/#1_Evaluating_Your_Stores_Performance\" title=\"1. Evaluating Your Store\u2019s Performance\">1. Evaluating Your Store\u2019s Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/post-bfcm-analysis-evaluating-your-stores-e-commerce-performance\/#2_Identify_Trends\" title=\"2. Identify Trends\">2. Identify Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/post-bfcm-analysis-evaluating-your-stores-e-commerce-performance\/#3_Customer_Retention\" title=\"3. Customer Retention\">3. Customer Retention<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/post-bfcm-analysis-evaluating-your-stores-e-commerce-performance\/#Defining_Your_Key_Performance_Metrics_for_BFCM_Sales\" title=\"Defining Your Key Performance Metrics for BFCM Sales\">Defining Your Key Performance Metrics for BFCM Sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/post-bfcm-analysis-evaluating-your-stores-e-commerce-performance\/#Why_is_it_important_to_identify_specific_measures_to_track\" title=\"Why is it important to identify specific measures to track?\u00a0\">Why is it important to identify specific measures to track?\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/post-bfcm-analysis-evaluating-your-stores-e-commerce-performance\/#Analyzing_Sales_and_Revenue\" title=\"Analyzing Sales and Revenue\">Analyzing Sales and Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/post-bfcm-analysis-evaluating-your-stores-e-commerce-performance\/#Analyze_Customer_Behavior\" title=\"Analyze Customer Behavior\">Analyze Customer Behavior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/post-bfcm-analysis-evaluating-your-stores-e-commerce-performance\/#Inventory_Management\" title=\"Inventory Management\">Inventory Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/post-bfcm-analysis-evaluating-your-stores-e-commerce-performance\/#Tips_for_Restocking_Your_Inventory_Following_BFCM_Sales\" title=\"Tips for Restocking Your Inventory Following BFCM Sales.\u00a0\">Tips for Restocking Your Inventory Following BFCM Sales.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/post-bfcm-analysis-evaluating-your-stores-e-commerce-performance\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Post-BFCM_Analysis_Important\"><\/span><span style=\"font-weight: 400;\">Why is Post-BFCM Analysis Important?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Post-BFCM provides valuable insights to check the effectiveness of your <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/black-friday-cyber-monday-marketing-for-shopify\/\"><span style=\"font-weight: 400;\">marketing strategies<\/span><\/a><span style=\"font-weight: 400;\">. Here, are some of the key reasons why this analysis is crucial:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Evaluating_Your_Stores_Performance\"><\/span><span style=\"font-weight: 400;\">1. Evaluating Your Store\u2019s Performance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Post-BFCM analysis allows you to measure the success of your sales and marketing strategies and assess your store performance before, during and after the BFCM sales. You can check for key metrics including site traffic and conversion rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This enables you to identify areas where you excelled and what areas need to be improved for more conversion.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Identify_Trends\"><\/span><span style=\"font-weight: 400;\">2. Identify Trends<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">During BFCM, trending products sell more. Therefore, analyzing BFCM data helps you to identify trends and patterns in customer behavior such as the most popular products, the peak shopping times and the source of the most valuable customers. These insights are valuable for future marketing campaigns.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Customer_Retention\"><\/span><span style=\"font-weight: 400;\">3. Customer Retention<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Post-BFCM analysis helps you identify opportunities to retain BFCM customers as loyal long-term clients. Understanding their preferences and shopping patterns allows you to craft targeted retention strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The success of your analysis lies in identifying and measuring the key performance metrics for BFCM sales and how to measure them effectively. Right now, we will discuss the importance of these performance metrics.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Defining_Your_Key_Performance_Metrics_for_BFCM_Sales\"><\/span><span style=\"font-weight: 400;\">Defining Your Key Performance Metrics for BFCM Sales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Businesses use performance metrics to measure how the company is achieving its business objectives and goals. For BFCM, these metrics are data that are used to track the business process over a period. They focus on sales activities, productivity and employee behavior.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although these performance indicators measure the overall objectives of a business, they differ depending on the type of business and industry. For example, businesses that rely on marketing, SEO, or social media use different performance indicators when compared to businesses in retail or pharmaceuticals.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_it_important_to_identify_specific_measures_to_track\"><\/span><span style=\"font-weight: 400;\">Why is it important to identify specific measures to track?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are various performance metrics to track. Trying to track all of them at the same time could distract you from the necessary metrics you need to achieve to achieve a specific goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, it is crucial to identify the specific metrics you need at a certain time to achieve the objective and goals of the business within a specified period.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s look at some of the common e-commerce KPIs. They include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales Conversion Rate<\/b><span style=\"font-weight: 400;\"> &#8211; This metric measures the percentage of visitors who made purchases in your store from those who visited your store during BFCM. A higher conversion rate shows your e-commerce store is performing exceptionally well as more people are engaging with your site during this period.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average Order Value<\/b><span style=\"font-weight: 400;\"> &#8211; This <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-average-order-value-aov-a-guide\/\"><span style=\"font-weight: 400;\">value<\/span><\/a><span style=\"font-weight: 400;\"> shows you the amount customers spend per order. This is an important metric to predict your customer\u2019s buying habits and sales performance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Acquisition Cost<\/b><span style=\"font-weight: 400;\"> &#8211; This value measures the cost of acquiring a new customer. It includes the money spent on marketing, adverts and overall sales expenses.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Return on Advertising Spend (ROAS)<\/b><span style=\"font-weight: 400;\"> &#8211; This measures the revenue generated for every dollar spent on advertising.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cart Abandonment Rate<\/b><span style=\"font-weight: 400;\"> &#8211; this metric measures the percentage of shoppers who add items to their cart but do not complete the purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Lifetime Value<\/b><span style=\"font-weight: 400;\"> &#8211; This value shows the total revenue you can expect from a customer throughout their relationship with your store.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve measured your KPIs, you want to analyze your sales and revenue to check if your sales target was achieved, and if your strategy can be revised.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analyzing_Sales_and_Revenue\"><\/span><span style=\"font-weight: 400;\">Analyzing Sales and Revenue<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To analyze your BFCM sales data, review these aspects of your sales flow:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Profit<\/b><span style=\"font-weight: 400;\"> &#8211; Sales Profits are the total revenue your store generates from BFCM sales. To measure your profit accurately, don\u2019t stop at measuring the differences between revenue and capital.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Check if your profit margin went up from the previous year. Check too to see if your sales increased and if that translates to a boost in profit.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12840 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2-1.png\" alt=\"Analyzing Products for Post-BFCM performance\" width=\"958\" height=\"793\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2-1.png 958w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2-1-300x248.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2-1-768x636.png 768w\" data-sizes=\"(max-width: 958px) 100vw, 958px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 958px; --smush-placeholder-aspect-ratio: 958\/793;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12840\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2-1.png\" alt=\"Analyzing Products for Post-BFCM performance\" width=\"958\" height=\"793\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2-1.png 958w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2-1-300x248.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image2-1-768x636.png 768w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/noscript><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product<\/b><span style=\"font-weight: 400;\"> &#8211; Another metric to pay attention to during post-BFCM sales analysis is your product performance. You need to find out the popular product(s) with high profits, why it was mostly in demand during sales and what may have affected the sales of other products.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Could it be that the products were more advertised than the others? Or does the price range seem fairer when compared to other less-demanded products?<\/span> <span style=\"font-weight: 400;\">Another thing to note is the percentage of sales from discounted items. For example, if shoppers must spend up to $80 to qualify for free shipping, you may find that 25% of items on free shipment were not discounted. Customers purchased them to qualify which adds up to the total sales. This insight will be helpful for future promotions to help pair the right products together.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Channels<\/b><span style=\"font-weight: 400;\"> &#8211; Sales channels are an important metric for BFCM sales analysis. You\u2019ll need to identify the channels with the most sales. Ask: is the cost of advertising on each channel proportional to the profit acquired from that channel? For example, Google Ads and social media ads require more resources than email marketing. They should generate more sales from Google and social media promotions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, if your email marketing has driven the highest sales, then you need to strategize your marketing plan to be more effective.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promotions<\/b><span style=\"font-weight: 400;\"> &#8211; According to the <\/span><a target=\"_blank\" href=\"https:\/\/moosend.com\/blog\/black-friday-stats\/\"><span style=\"font-weight: 400;\">shopper insight<\/span><\/a><span style=\"font-weight: 400;\">, 40% of shoppers claim to join black Friday sales because of free shipping while 58% of them are motivated to buy at least 50% Black Friday discounts. Knowing your best-performing promotion can help you in planning future promotions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, factors such as timing and product can affect the result. Be meticulous when planning your promotions. Running different promotions at intervals will help you understand what works best for your store.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Acquisition<\/b><span style=\"font-weight: 400;\"> &#8211; BFCM sales attract new shoppers to your shop which in turn increases sales, but what becomes of them after sales? Are they just one-off customers or have they become regular customers?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most buyers linger until Black Fridays to shop and never return to your store. Some shop on impulse, regret those items and return them after sales. Assess the value of your BFCM customers after the sales have ended to know if your conversion rate is higher than the cost of acquiring each customer.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analyze_Customer_Behavior\"><\/span><span style=\"font-weight: 400;\">Analyze Customer Behavior<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customer Behavior during the BFCM sales is another important analysis to evaluate for your Shopify store.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click-Through Rate <\/b><span style=\"font-weight: 400;\">&#8211; You\u2019ll need to analyze the number of shoppers who clicked through your ad campaign. A higher click-through rate shows that your ad campaign resonates with more online shoppers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Page View<\/b><span style=\"font-weight: 400;\"> &#8211; Compare the number of shoppers on your page during the BFCM sales to people who view your page outside the sales period. This will give you insights into the number of customers you acquired during the sales period.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Peak Shopping Time<\/b><span style=\"font-weight: 400;\"> &#8211; Determine the peak shopping times during BFCM. Were there specific days or hours when your website experienced the highest traffic and conversions? Use this data for future sales events.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Session Duration<\/b><span style=\"font-weight: 400;\"> &#8211; Determine if you recorded higher session durations during sales. Compare the amount of time your customer spent in your store during sales to other times. More session duration translates to more sales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cart Abandonment<\/b><span style=\"font-weight: 400;\"> &#8211; Check the number of abandoned carts during sales. Find out why those carts were abandoned. Could it be issues with the checkout process or customer negligence to complete their shopping process? Identifying the underlying issues will help you minimize the number of abandoned carts.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Segmentation<\/b><span style=\"font-weight: 400;\"> &#8211; Segment your customers into different groups based on behavior and demographics. Analyze the purchasing patterns, preferences and lifetime value of each segment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer Feedback<\/b><span style=\"font-weight: 400;\"> &#8211; Collect and review customer feedback and reviews. What are the common praises and complaints? Use this input to address any issues and enhance your offerings.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12839 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image1-2.png\" alt=\"\" width=\"900\" height=\"700\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image1-2.png 900w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image1-2-300x233.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image1-2-768x597.png 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/700;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12839\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image1-2.png\" alt=\"\" width=\"900\" height=\"700\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image1-2.png 900w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image1-2-300x233.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/11\/image1-2-768x597.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Inventory_Management\"><\/span><span style=\"font-weight: 400;\">Inventory Management<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Effective inventory management is essential to the post-BFCM analysis process. Here is how you should evaluate it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stock Level<\/b><span style=\"font-weight: 400;\"> &#8211; Compare your initial inventory levels with the stock remaining after BFCM. Identify the products that sold out quickly and those that didn\u2019t move. Use this data to effectively pair products for your future sales.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Slow-Moving Inventory<\/b><span style=\"font-weight: 400;\"> &#8211; Since BFCM is one of the biggest online sales, identifying the slow-moving products can help you make decisions on whether to completely take them off your store or come up with strategies to help sell these products such as discounts and bundles.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stock Turnover<\/b><span style=\"font-weight: 400;\"> &#8211; Did you sell twice more pajamas than you would over a weekend? That\u2019s a high stock turnover. Knowing your turnover rate will guide your restocking decisions.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Restocking_Your_Inventory_Following_BFCM_Sales\"><\/span><span style=\"font-weight: 400;\">Tips for Restocking Your Inventory Following BFCM Sales.\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use an <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-best-inventory-management-apps-for-shopify\/\"><span style=\"font-weight: 400;\">inventory management system<\/span><\/a><span style=\"font-weight: 400;\"> to monitor and manage your inventory levels, orders and product information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build solid relationships with your suppliers and communicate with them regularly and ensure they communicate their availability and lead time properly to prevent out-of-stock.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement a Just in Time approach &#8211; JIT approach ensures you have just the right amount of inventories to be delivered. This is particularly helpful if you don\u2019t have a lot of storage space.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carry out inventory audits &#8211; <\/span><span style=\"font-weight: 400;\">Inventory audits mean taking physical records of your stock and comparing them with your digital records. These management practices help to identify any discrepancies or errors and provide insight into your inventory turnover rate.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Post-BFCM analysis is important for the success of your Shopify business. Understanding the importance and proper steps to take in evaluating your store\u2019s performance will give you insightful data that will help you restrategize for future sales and the overall success of your business.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Install Adoric on Shopify<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopify owners, folks like you, overlook post-BFCM analysis. They see no point analyzing their sales and performance since their pre-sales<\/p>\n","protected":false},"author":68,"featured_media":12838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Post-BFCM Analysis: Evaluating Your Store\u2019s E-Commerce Performance - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Looking for the best tips for a stellar post-BFCM analysis? 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