{"id":12858,"date":"2023-11-24T16:33:20","date_gmt":"2023-11-24T13:33:20","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=12858"},"modified":"2024-01-31T15:10:26","modified_gmt":"2024-01-31T12:10:26","slug":"your-black-friday-cyber-monday-checklist","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/your-black-friday-cyber-monday-checklist\/","title":{"rendered":"Your Black Friday\/Cyber Monday Checklist"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Black Friday &#8211; long-awaited, here at last. For weeks, Shopify sellers have geared up for one of the most significant sales events of the year. To cap up your preparations, we compiled a BFCM checklist just for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you may have laid the groundwork with our recent guides on product selection, <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-best-black-friday-email-marketing-practices\/\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-retain-bfcm-customers-on-shopify\/\"><span style=\"font-weight: 400;\">retaining BFCM customers<\/span><\/a><span style=\"font-weight: 400;\">, and finding the <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/best-black-friday-products-to-sell-on-shopify\/\"><span style=\"font-weight: 400;\">best Black Friday products<\/span><\/a><span style=\"font-weight: 400;\"> to sell, this final BFCM checklist ensures a seamless and successful BFCM experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We begin with website optimization.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/your-black-friday-cyber-monday-checklist\/#Optimize_Your_Website_for_Mobile\" title=\"Optimize Your Website for Mobile\">Optimize Your Website for Mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/your-black-friday-cyber-monday-checklist\/#Double-Check_Inventory_and_Pricing\" title=\"Double-Check Inventory and Pricing\">Double-Check Inventory and Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/your-black-friday-cyber-monday-checklist\/#Create_Urgency_with_Countdown_Timers\" title=\"Create Urgency with Countdown Timers\">Create Urgency with Countdown Timers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/your-black-friday-cyber-monday-checklist\/#Utilize_Exit-Intent_Pop-Ups\" title=\"Utilize Exit-Intent Pop-Ups\">Utilize Exit-Intent Pop-Ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/your-black-friday-cyber-monday-checklist\/#Optimize_Checkout_Process\" title=\"Optimize Checkout Process\">Optimize Checkout Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/your-black-friday-cyber-monday-checklist\/#Leverage_Social_Media_for_Updates\" title=\"Leverage Social Media for Updates\">Leverage Social Media for Updates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/your-black-friday-cyber-monday-checklist\/#Prepare_for_High_Traffic\" title=\"Prepare for High Traffic\">Prepare for High Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/your-black-friday-cyber-monday-checklist\/#Implement_a_Retargeting_Strategy\" title=\"Implement a Retargeting Strategy\">Implement a Retargeting Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/your-black-friday-cyber-monday-checklist\/#Monitor_and_Respond_to_Customer_Inquiries\" title=\"Monitor and Respond to Customer Inquiries\">Monitor and Respond to Customer Inquiries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/your-black-friday-cyber-monday-checklist\/#Post-BFCM_Follow-Up_Plan\" title=\"Post-BFCM Follow-Up Plan\">Post-BFCM Follow-Up Plan<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_Your_Website_for_Mobile\"><\/span><span style=\"font-weight: 400;\">Optimize Your Website for Mobile<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The fastest BFCM purchases this season will happen on mobile devices. You don\u2019t want to miss out on this stream.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensuring your Shopify store is optimized for mobile users is non-negotiable. Test your website on various devices to guarantee a smooth and user-friendly experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A responsive and efficient mobile site can significantly impact your conversion rates during BFCM.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Double-Check_Inventory_and_Pricing\"><\/span><span style=\"font-weight: 400;\">Double-Check Inventory and Pricing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Avoid the frustration of overselling or pricing errors by double-checking your inventory levels and pricing strategies. Price fluctuations are not uncommon, especially with a large influx of buyers during a specific shopping window.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leverage your Shopify dashboard to monitor stock levels in real-time and make any necessary adjustments. Implement clear and compelling pricing to entice BFCM shoppers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Urgency_with_Countdown_Timers\"><\/span><span style=\"font-weight: 400;\">Create Urgency with Countdown Timers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Generate excitement and a sense of urgency by incorporating countdown timers on your product pages and promotional banners. Black Friday begins today, but discounts can carry on over the weekend and for much of next week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Countdowns create a visual cue for shoppers, encouraging them to make quicker purchasing decisions to avail themselves of exclusive BFCM deals. Set up one if you haven\u2019t.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Utilize_Exit-Intent_Pop-Ups\"><\/span><span style=\"font-weight: 400;\">Utilize Exit-Intent Pop-Ups<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Capture hesitant visitors with <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/exit-intent-pop-ups\/\"><span style=\"font-weight: 400;\">exit-intent pop-ups<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Craft persuasive messages offering last-minute discounts, free shipping, or exclusive BFCM deals to keep potential customers engaged and discourage them from leaving without making a purchase.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_Checkout_Process\"><\/span><span style=\"font-weight: 400;\">Optimize Checkout Process<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A stressful checkout process can deter even the most excited shopper. Streamline the <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-tips-to-improve-shopify-checkout-process-in-2023\/\"><span style=\"font-weight: 400;\">checkout process<\/span><\/a><span style=\"font-weight: 400;\"> to minimize cart abandonment. Simplify steps, remove unnecessary fields, and implement an efficient one-page checkout if possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal is to make the purchasing journey as smooth as possible for your customers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Leverage_Social_Media_for_Updates\"><\/span><span style=\"font-weight: 400;\">Leverage Social Media for Updates<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now that BFCM is here, don\u2019t stop posting on your socials. Keep the engagement at an all-time high by constantly uploading BFCM deals and discounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Share sneak peeks, behind-the-scenes glimpses, and exclusive announcements to create a buzz. Encourage followers to share, like, and tag friends for increased reach.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Prepare_for_High_Traffic\"><\/span><span style=\"font-weight: 400;\">Prepare for High Traffic<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t experienced one, expect a surge in website traffic during BFCM, and ensure your Shopify store can handle the load. Your store should not crash on a BFCM weekend. This is crucial to your BFCM checklist.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimize your website&#8217;s performance, leverage content delivery networks (CDNs), and work with your hosting provider to prevent any downtime or slow loading times.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implement_a_Retargeting_Strategy\"><\/span><span style=\"font-weight: 400;\">Implement a Retargeting Strategy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Craft a robust retargeting strategy to re-engage visitors who didn&#8217;t convert initially. Utilize platforms like Facebook Ads and Google Ads to target specific segments with personalized messages, reminding them of the incredible deals awaiting them on your Shopify store.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Monitor_and_Respond_to_Customer_Inquiries\"><\/span><span style=\"font-weight: 400;\">Monitor and Respond to Customer Inquiries<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Be prepared for an influx of customer inquiries. Despite your best preparations, there may be issues with checkout, pricing, <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/best-black-friday-products-to-sell-on-shopify\/\"><span style=\"font-weight: 400;\">bundle offers<\/span><\/a><span style=\"font-weight: 400;\">, etc. Monitor your customer support channels closely, respond promptly to queries, and provide exceptional service. Check your <\/span><a target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30888\/8-ways-to-leverage-social-media-beyond-social-networks.aspx\"><span style=\"font-weight: 400;\">social media <\/span><\/a><span style=\"font-weight: 400;\">DMs to be sure you don\u2019t miss out on an important message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A positive customer experience during BFCM can result in repeat business and positive reviews.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Post-BFCM_Follow-Up_Plan\"><\/span><span style=\"font-weight: 400;\">Post-BFCM Follow-Up Plan<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don&#8217;t let the momentum fizzle out after Cyber Monday. Plan a <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/post-bfcm-analysis-evaluating-your-stores-e-commerce-performance\/\"><span style=\"font-weight: 400;\">post-BFCM<\/span><\/a><span style=\"font-weight: 400;\"> follow-up strategy to express gratitude, gather feedback, and offer additional promotions to encourage ongoing engagement. Complete a proper inventory to identify gaps in your just-concluded strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building on the BFCM momentum can lead to sustained sales throughout the holiday season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you sell this BFCM season, this final BFCM checklist aims to ensure a smooth and successful sales event for Shopify sellers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With careful planning, optimization, and a customer-centric approach, you&#8217;ll be well-positioned to make the most of the Black Friday and Cyber Monday excitement. Happy selling!<\/span><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Install Adoric on Shopify<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black Friday &#8211; long-awaited, here at last. For weeks, Shopify sellers have geared up for one of the most significant<\/p>\n","protected":false},"author":73,"featured_media":12859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[31,32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Black Friday\/Cyber Monday Checklist - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Here&#039;s one more chance to hit a successful BFCM sales season. 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