{"id":12879,"date":"2023-12-06T20:02:24","date_gmt":"2023-12-06T17:02:24","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=12879"},"modified":"2024-01-14T12:49:08","modified_gmt":"2024-01-14T09:49:08","slug":"shopify-christmas-promotions-a-guide-for-sellers","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/","title":{"rendered":"Shopify Christmas Promotions: A Guide for Sellers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Christmas sales are as important as your Black Friday. Unlike Black Friday, Christmas sales are more subtle and meaningful to both the customers and retailers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During this period, customers search through stores for gift inspiration. They buy from stores that offer the best combo, creating promotional campaigns to attract traffic to their stores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that, you need to prep your store in anticipation of this year&#8217;s Christmas sales. In this post, we\u2019ll show you how to create Christmas promotions that attract attention and sales. Let&#8217;s get started!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#Preparing_Your_Shopify_Store_for_Christmas_Promotions\" title=\"Preparing Your Shopify Store for Christmas Promotions\">Preparing Your Shopify Store for Christmas Promotions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#1_Plan_Your_Promotional_Campaigns_Ahead_of_Sales\" title=\"1. Plan Your Promotional Campaigns Ahead of Sales\">1. Plan Your Promotional Campaigns Ahead of Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#2_Audit_Previous_Holiday_MarketingSales_Campaign_Performance\" title=\"2. Audit Previous Holiday Marketing\/Sales Campaign Performance\">2. Audit Previous Holiday Marketing\/Sales Campaign Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#3_Get_your_Shopify_Store_Ready_for_Christmas_Sales\" title=\"3. Get your Shopify Store Ready for Christmas Sales\">3. Get your Shopify Store Ready for Christmas Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#4_Optimize_Your_Shopify_Store_For_SEO\" title=\"4. Optimize Your Shopify Store For SEO\">4. Optimize Your Shopify Store For SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#7_Promotional_Strategies_to_Prep_Your_Shopify_Store_for_Christmas_Sales\" title=\"7 Promotional Strategies to Prep Your Shopify Store for Christmas Sales\">7 Promotional Strategies to Prep Your Shopify Store for Christmas Sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#1_Offer_Christmas_Sales_Discount\" title=\"1. Offer Christmas Sales Discount\">1. Offer Christmas Sales Discount<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#2_Create_Custom_recommendation_Campaigns\" title=\"2. Create Custom recommendation Campaigns\">2. Create Custom recommendation Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#3_Offer_Free_Shipping\" title=\"3. Offer Free Shipping\">3. Offer Free Shipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#4_Make_Use_of_PopUps\" title=\"4. Make Use of PopUps\">4. Make Use of PopUps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#5_Create_a_Christmas-themed_email_marketing_Campaign\" title=\"5. Create a Christmas-themed email marketing Campaign\">5. Create a Christmas-themed email marketing Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#6_Social_Media_Ads\" title=\"6. Social Media Ads\u00a0\">6. Social Media Ads\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#7_Offer_Gift_Cards\" title=\"7. Offer Gift Cards\">7. Offer Gift Cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#8_Collaborate_with_Influencers\" title=\"8. Collaborate with Influencers\">8. Collaborate with Influencers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-christmas-promotions-a-guide-for-sellers\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Preparing_Your_Shopify_Store_for_Christmas_Promotions\"><\/span><span style=\"font-weight: 400;\">Preparing Your Shopify Store for Christmas Promotions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before running sales promotions on your Shopify store, you need to <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/starting-an-online-business-tips-and-strategies-for-success\/\"><span style=\"font-weight: 400;\">set up your store for success<\/span><\/a><span style=\"font-weight: 400;\">. Carefully list your promotion goals and how you intend to achieve them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Doing this makes you stand out among your competition and gives you a clear view of what to expect. In this section, we will discuss ways to prepare your store ahead of your Christmas sales.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Plan_Your_Promotional_Campaigns_Ahead_of_Sales\"><\/span><span style=\"font-weight: 400;\">1. Plan Your Promotional Campaigns Ahead of Sales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember the saying \u201cWhen you fail to plan, you plan to fail\u201d. Applies to Christmas sales too. Waiting until Christmas to start scrambling ideas and promotional offers to render to your customers not only affects your sales but also causes a loss to your store.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Audit_Previous_Holiday_MarketingSales_Campaign_Performance\"><\/span><span style=\"font-weight: 400;\">2. Audit Previous Holiday Marketing\/Sales Campaign Performance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Post-sales analysis is important because it gives you an insight into the performance of your marketing\/sales campaign strategies. Campaign data shows you well-performed and under-performed strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Observe the social channels with the highest conversions, the promotional campaign with the highest click-through rates and the leads from your email campaigns. Let data from the previous sales be a guide to this year\u2019s holiday sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus more on the channels that gave you the number and seek ways to improve other channels to increase store traffic.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Get_your_Shopify_Store_Ready_for_Christmas_Sales\"><\/span><span style=\"font-weight: 400;\">3. Get your Shopify Store Ready for Christmas Sales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Create an element of fun, cheer, happiness and joy in your Shopify store; that is what the Christmas season is all about. This can be changing your Hero image to a Christmas-themed banner or spicing your store with Christmas confetti &amp; images.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-12885 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image4-1.png\" alt=\"Free shipping banner as a Christmas Promotions strategy\" width=\"961\" height=\"152\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image4-1.png 961w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image4-1-300x47.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image4-1-768x121.png 768w\" data-sizes=\"(max-width: 961px) 100vw, 961px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 961px; --smush-placeholder-aspect-ratio: 961\/152;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-12885 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image4-1.png\" alt=\"Free shipping banner as a Christmas Promotions strategy\" width=\"961\" height=\"152\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image4-1.png 961w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image4-1-300x47.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image4-1-768x121.png 768w\" sizes=\"(max-width: 961px) 100vw, 961px\" \/><\/noscript><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use Christmas-themed <\/span><a target=\"_blank\" href=\"https:\/\/apps.shopify.com\/adoric-popups?search_id=506b2da8-9e63-488a-8da4-282630db103e&amp;surface_detail=adoric&amp;surface_inter_position=1&amp;surface_intra_position=4&amp;surface_type=search\"><span style=\"font-weight: 400;\">Popups<\/span><\/a><span style=\"font-weight: 400;\"> to announce your upcoming holiday sales, or create a special sales campaign banner to display on your page. Better still, create a new page where all your discount prices are listed.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Optimize_Your_Shopify_Store_For_SEO\"><\/span><span style=\"font-weight: 400;\">4. Optimize Your Shopify Store For SEO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Search remains one of the top traffic sources for e-commerce stores. Data shows over 99,000 searches are processed on Google per second, and over <\/span><a target=\"_blank\" href=\"https:\/\/www.oberlo.com\/blog\/google-search-statistics\"><span style=\"font-weight: 400;\">8.5 billion<\/span><\/a><span style=\"font-weight: 400;\"> searches per day. Quite interesting!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimizing your store for <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> pushes your store to the first page of the search result page, increasing the odds of sales via organic search.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To optimise your Shopify store for this Christmas season, infuse relevant keywords into your heading, product descriptions, page titles etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, keywords like Christmas, Christmas sales, Christmas promo sales, Christmas discount sales, holiday sales promo etc.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Promotional_Strategies_to_Prep_Your_Shopify_Store_for_Christmas_Sales\"><\/span><span style=\"font-weight: 400;\">7 Promotional Strategies to Prep Your Shopify Store for Christmas Sales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Offer_Christmas_Sales_Discount\"><\/span><span style=\"font-weight: 400;\">1. Offer Christmas Sales Discount<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can always go right with offering discounts in your store. Research shows that <\/span><a target=\"_blank\" href=\"https:\/\/www.convinceandconvert.com\/digital-marketing\/10-important-statistics-your-company-needs-to-know-about-providing-discounts\/\"><span style=\"font-weight: 400;\">75% of consumer<\/span><\/a><span style=\"font-weight: 400;\"> always scan their email boxes searching for relevant discount offers. In America, 91% of consumers check for discounts before shopping online. Therefore, you need to offer irresistible discounts to your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12883 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image2.jpg\" alt=\"\" width=\"504\" height=\"510\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image2.jpg 504w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image2-296x300.jpg 296w\" data-sizes=\"(max-width: 504px) 100vw, 504px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 504px; --smush-placeholder-aspect-ratio: 504\/510;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12883\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image2.jpg\" alt=\"\" width=\"504\" height=\"510\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image2.jpg 504w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image2-296x300.jpg 296w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/noscript><\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.pinterest.com\/pin\/1021824602937749614\/\"><span style=\"font-weight: 400;\">Image<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">For more site traffic, consider offering a second-item discount valid for every item purchased after the first item. This is a smart product recommendation strategy to sell complementary products. Not only does it increase traffic, but it also increases sales and revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, don\u2019t let discounts eat into your profit margin. Discounts can be tricky so be careful when planning for discount promo not to run into a deficit. Plan your discount offers ahead of your sales and make sure you stay within budget to please your customers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_Custom_recommendation_Campaigns\"><\/span><span style=\"font-weight: 400;\">2. Create Custom recommendation Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Insights from previous year&#8217;s sales can tell you what customers mostly shop during the Christmas sales. Utilize these data to create custom product recommendations for your customers. Reports show that <\/span><a target=\"_blank\" href=\"https:\/\/www.toolsgroup.com\/blog\/discount-shopping-statistics\/\"><span style=\"font-weight: 400;\">77%<\/span><\/a><span style=\"font-weight: 400;\"> of global loyalty program members rate the benefit of personalized promotions based on past purchases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This shows the importance of <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/product-recommendations-for-shopify-2\/\"><span style=\"font-weight: 400;\">product recommendations<\/span><\/a><span style=\"font-weight: 400;\">, they make shopping easier and the shopping experience better just as online shoppers want it. Also, it recommends to the customers newly added products that might interest them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, you can create secret promotion codes for your existing customers and send them through mail. Make them feel included and see them respond. For effective recommendations, try <\/span><a target=\"_blank\" href=\"https:\/\/apps.shopify.com\/adoric-popups?search_id=506b2da8-9e63-488a-8da4-282630db103e&amp;surface_detail=adoric&amp;surface_inter_position=1&amp;surface_intra_position=4&amp;surface_type=search\"><span style=\"font-weight: 400;\">Adoric<\/span><\/a><span style=\"font-weight: 400;\">. We offer powerful features to create the best product recommendations for your customer.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Offer_Free_Shipping\"><\/span><span style=\"font-weight: 400;\">3. Offer Free Shipping<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shipping cost is one of the main reasons for <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/checkout-optimization-strategies\/\"><span style=\"font-weight: 400;\">cart abandonment<\/span><\/a><span style=\"font-weight: 400;\">. Statistics show that businesses that offer free shipping have a <\/span><a target=\"_blank\" href=\"https:\/\/www.onlinedasher.com\/free-shipping-statistics\/\"><span style=\"font-weight: 400;\">20%<\/span><\/a><span style=\"font-weight: 400;\"> higher conversion rate than those that do not and increase retail sales by up to 10%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with improper planning, free shipping will cost you money. To cushion the effects, you can combine free shipping with any other sales promotions you deem fit. For example, offer customers free shipping when their orders exceed $150 or when they shop with other sales promotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure your customers are aware of your free shipping offer. This can be sent to their email or with the <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/free-shipping-bar-feature-page\/\"><span style=\"font-weight: 400;\">free shipping bar<\/span><\/a><span style=\"font-weight: 400;\">. It allows you to visibly display free shipping offers on your website for maximum attention.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Make_Use_of_PopUps\"><\/span><span style=\"font-weight: 400;\">4. Make Use of PopUps<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Popups are small windows with information displayed when a customer is on your website or has taken a pre-conditioned action. For example, when a customer strolls to a certain point on the website or on exit-intent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These pop ups are generally good lead magnets because they offer irresistible promo offers in exchange for your email address. This is helpful to grow your email newsletter subscribers and customer base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use Christmas-themed popups to offer promotions to your customers. For best results, make your popups show when your visitors have already engaged with your website say after 5 minutes of being on your page. Better yet, use the <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/popups-shopify\/\"><span style=\"font-weight: 400;\">exit intent popup<\/span><\/a><span style=\"font-weight: 400;\"> to promote sales to your customers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-12882 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image1-1.png\" alt=\"Shopify Christmas Promotions: Winter Sale \" width=\"855\" height=\"505\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image1-1.png 855w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image1-1-300x177.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image1-1-768x454.png 768w\" data-sizes=\"(max-width: 855px) 100vw, 855px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 855px; --smush-placeholder-aspect-ratio: 855\/505;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-12882 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image1-1.png\" alt=\"Shopify Christmas Promotions: Winter Sale \" width=\"855\" height=\"505\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image1-1.png 855w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image1-1-300x177.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image1-1-768x454.png 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/noscript><\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/adoric.com\/templates\/christmas-winter-sale-2-5fc923d9dbf31a00110df8bf\"><span style=\"font-weight: 400;\">Image<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Create_a_Christmas-themed_email_marketing_Campaign\"><\/span><span style=\"font-weight: 400;\">5. Create a Christmas-themed email marketing Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use Christmas-themed email newsletters to notify your customers of the Christmas promo. Use eye-catching subject lines that include promotional offers and personalize each to the recipients\u2019 interest. A 2019 survey suggests emails with personalised subject lines generate a <\/span><a target=\"_blank\" href=\"https:\/\/www.oberlo.com\/blog\/email-marketing-statistics\"><span style=\"font-weight: 400;\">50%<\/span><\/a><span style=\"font-weight: 400;\"> higher open rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offer exclusive discounts, price slash, gift cards, combos, GOBO and any other holiday-themed content to engage your customers. To get started, install <\/span><a target=\"_blank\" href=\"https:\/\/apps.shopify.com\/adoric-popups?search_id=506b2da8-9e63-488a-8da4-282630db103e&amp;surface_detail=adoric&amp;surface_inter_position=1&amp;surface_intra_position=4&amp;surface_type=search\"><span style=\"font-weight: 400;\">Adoric<\/span><\/a><span style=\"font-weight: 400;\"> from the Shopify app store.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Social_Media_Ads\"><\/span><span style=\"font-weight: 400;\">6. Social Media Ads\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Leverage social media ads to get your Christmas sales deal noticed. A recent survey shows that 28% of online shoppers find inspiration for products to buy on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is effective for brands to market their products and create engaging content for users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, create ads that announce your sales on the platform with your most active audience. Share discounts deals and other delectable offers that are irresistible. Remember to combine it with a good ad copy that shows the time frame and terms and conditions of the promo where applicable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If possible, create shoppable ads that allow your customers to shop right there from the ad. This makes shopping easier and also increases revenue.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Offer_Gift_Cards\"><\/span><span style=\"font-weight: 400;\">7. Offer Gift Cards<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gift cards are becoming popular amongst online shoppers. About 71% of consumers showed interest in digital gift cards and about 73% indicated interest in purchasing a gift card during the last holiday season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leverage on gift card offers for your Shopify Christmas promotions. Give your customers chances to send gifts to a special one this holiday season. For gift cards to be appreciated, it needs to be of value e.g. you may offer a $30 gift card to shop between a stated period or a gift card for $1500 worth of orders.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12884 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image3-1.png\" alt=\"\" width=\"777\" height=\"474\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image3-1.png 777w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image3-1-300x183.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image3-1-768x469.png 768w\" data-sizes=\"(max-width: 777px) 100vw, 777px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 777px; --smush-placeholder-aspect-ratio: 777\/474;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12884\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image3-1.png\" alt=\"\" width=\"777\" height=\"474\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image3-1.png 777w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image3-1-300x183.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2023\/12\/image3-1-768x469.png 768w\" sizes=\"(max-width: 777px) 100vw, 777px\" \/><\/noscript><\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.pinterest.com\/pin\/778278379354083397\/\"><span style=\"font-weight: 400;\">Image\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Differentiate gift cards from coupons as consumers often presume they are the same. This assumption, if unaddressed using clear designs, can affect customers\u2019 reception.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proactively promote your gift cards on all channels of communication. Be it social media, ad campaigns or promotional banners on your site. Create awareness of this marketing promo to your audience and how it will benefit them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Collaborate_with_Influencers\"><\/span><span style=\"font-weight: 400;\">8. Collaborate with Influencers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Leverage the power of social media influencers to showcase your Christmas promotions. Collaborate with influencers who align with your brand and have a strong following. Their authentic promotion of your products can reach a wider audience and boost your holiday sales.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The holiday season is a win-win period both for online shoppers and business owners. Retailers offer the best sales promo in their Shopify store and consumers seize these opportunities to shop for the best products at an affordable rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take inspiration from these Christmas promotion ideas to create offers that are irresistible to both your existing customers and new shoppers.<\/span><\/p>\n<p>Get ready for record sales this Christmas season with Adoric as your go-to conversion tool.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Add Adoric to Shopify<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christmas sales are as important as your Black Friday. Unlike Black Friday, Christmas sales are more subtle and meaningful to<\/p>\n","protected":false},"author":68,"featured_media":12881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopify Christmas Promotions: A Guide for Sellers - Adoric Blog<\/title>\n<meta name=\"description\" content=\"For Christmas purchases, buyers have one question: where do we find the best deals? 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