{"id":13637,"date":"2024-04-22T16:14:34","date_gmt":"2024-04-22T13:14:34","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=13637"},"modified":"2024-04-22T16:14:34","modified_gmt":"2024-04-22T13:14:34","slug":"google-analytics-on-shopify","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/google-analytics-on-shopify\/","title":{"rendered":"How to Set up Google Analytics on Shopify"},"content":{"rendered":"<p>Wouldn&#8217;t it be cool if you could track the number of visitors coming to your Shopify store every month, see where they come from, what page they visit the most, etc.?<\/p>\n<p>It sure will! Google Analytics (GA) does just that. GA is an analytical tool from Google that lets you track key metrics on your website, such as monthly traffic, clicks, conversion and bounce rate, audience demographics, etc.<\/p>\n<p>Can you connect Google Analytics on Shopify? How do you go about that?<\/p>\n<p>This post will show you exactly how. We\u2019ll also discuss some of the benefits of linking GA to your Shopify website. Let\u2019s dive in!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-analytics-on-shopify\/#What_is_Google_Analytics\" title=\"What is Google Analytics?\">What is Google Analytics?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-analytics-on-shopify\/#Universal_Analytics_or_Google_Analytics_4\" title=\"Universal Analytics or Google Analytics 4?\">Universal Analytics or Google Analytics 4?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-analytics-on-shopify\/#How_to_Set_Up_Google_Analytics_on_Shopify\" title=\"How to Set Up Google Analytics on Shopify\">How to Set Up Google Analytics on Shopify<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-analytics-on-shopify\/#1_Sign_Up_for_Google_Analytics\" title=\"1. Sign Up for Google Analytics\">1. Sign Up for Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-analytics-on-shopify\/#2_Create_a_Google_Analytics_4_Property\" title=\"2. Create a Google Analytics 4 Property\">2. Create a Google Analytics 4 Property<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-analytics-on-shopify\/#3_Add_Google_Analytics_4_Property_Tags_to_your_Shopify_Store\" title=\"3. Add Google Analytics 4 Property Tags to your Shopify Store\">3. Add Google Analytics 4 Property Tags to your Shopify Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-analytics-on-shopify\/#4_Link_Your_Google_Analytics_Account_to_Your_Google_Ads_Account\" title=\"4. Link Your Google Analytics Account to Your Google Ads Account\">4. Link Your Google Analytics Account to Your Google Ads Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-analytics-on-shopify\/#5_Track_your_Conversions_through_events\" title=\"5. Track your Conversions through events\">5. Track your Conversions through events<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-analytics-on-shopify\/#How_to_Manually_Setup_Google_Tag\" title=\"How to Manually Setup Google Tag\">How to Manually Setup Google Tag<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-analytics-on-shopify\/#Why_You_Need_Google_Analytics_4_on_Shopify\" title=\"Why You Need Google Analytics 4 on Shopify\">Why You Need Google Analytics 4 on Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-analytics-on-shopify\/#Important_Google_Analytics_Reports_for_Shopify\" title=\"Important Google Analytics Reports for Shopify\">Important Google Analytics Reports for Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-analytics-on-shopify\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Google_Analytics\"><\/span>What is Google Analytics?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Analytics is an analytic tool used by online merchants to track and record useful insights on their websites. It is a free platform owned by Google.<\/p>\n<p>Google Analytics is important for the growth and success of your business because it gives you real-time data on your website traffic, customer behavior, customer demographics, profits and conversion. You\u2019re armed with enough <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/12-key-ecommerce-metrics-to-track-for-shopify-success\/\">information<\/a> to improve your business decisions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Universal_Analytics_or_Google_Analytics_4\"><\/span>Universal Analytics or Google Analytics 4?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Analytics has 2 properties for measuring metrics\u2014<strong>Universal Analytics(UA) and Google Analytics 4(GA4)<\/strong>. While the former is less effective and more elaborate, the latter has become more popular as it makes data tracking simpler and provides accurate data. Recently, businesses have switched to GA4 for its benefits and also because of its insightful information.<\/p>\n<p>Let\u2019s look at some of the differences between these two metrics and why you need to choose GA4.<\/p>\n<p><strong>User-Metric<\/strong> &#8211; UA uses a 2-user metric system\u2013New User and Total User while GA4 uses a 3-user metric\u2013New User, Active User and Total number of users. GA4 shows you the number of new and total users as well as the number of users who are actively engaged on your site.<\/p>\n<p><strong>Views<\/strong> &#8211; These two metrics share similarities in pageviews as they show the pages your user viewed. However, GA4 views combine page views and screenviews under the term \u201cViews\u201d while UA measures screen views in separate mobile-specific properties.<\/p>\n<p><strong>Conversions <\/strong>&#8211; For UA, you define the user action that you consider conversion as a \u201cgoal\u201d and these goals are counted as one conversion even when a user completes the action multiple times in a session.<\/p>\n<p>While GA4 conversion actions are termed \u201cconversion-event\u201d, it usually counts every instance of the conversion event; which means if an action is completed multiple times, the conversion will be counted as many times as the action was completed.<\/p>\n<p>There are more significant differences between UA and GA4. If you\u2019d like to learn more, read <a target=\"_blank\" href=\"https:\/\/support.google.com\/analytics\/answer\/11986666?hl=en#zippy=%2Cin-this-article\" rel=\"noopener\">this<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Google_Analytics_on_Shopify\"><\/span>How to Set Up Google Analytics on Shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since Google Analytics is a Google tool, you need to have a Google account before setting up Google Analytics for Shopify. If you already have an account, you can skip to the next step. If you don\u2019t, <a target=\"_blank\" href=\"https:\/\/www.google.com\/account\/about\/\" rel=\"noopener\">create an account on Google<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Sign_Up_for_Google_Analytics\"><\/span>1. Sign Up for Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone lazyload\" data-src=\"https:\/\/lh7-us.googleusercontent.com\/WztQvUBpDDWgnHfRVzzvKltOPRSElXgBPoGIi3vyZ2B6UO9VqCLs46cSJK9hJt43JYJg271px-aOk9IlRWzrpRPEnE9ApLIhmQJYxwFNXYJpxjadaBM7q1O6NRLwBs7hiN0CY3eY4QQeKDM9ihE1gnQ\" alt=\"The sign-up page for a GA4 account\" width=\"624\" height=\"232\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/232;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" src=\"https:\/\/lh7-us.googleusercontent.com\/WztQvUBpDDWgnHfRVzzvKltOPRSElXgBPoGIi3vyZ2B6UO9VqCLs46cSJK9hJt43JYJg271px-aOk9IlRWzrpRPEnE9ApLIhmQJYxwFNXYJpxjadaBM7q1O6NRLwBs7hiN0CY3eY4QQeKDM9ihE1gnQ\" alt=\"The sign-up page for a GA4 account\" width=\"624\" height=\"232\" \/><\/noscript><\/p>\n<p>You need to sign up for Google Analytics to be able to install or use Analytics on your Shopify store. To get started, visit the <a target=\"_blank\" href=\"https:\/\/analytics.google.com\/analytics\/web\/?authuser=0#\/provision\/SignUp\" rel=\"noopener\">Google Analytics Signup page<\/a> to create an account.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_a_Google_Analytics_4_Property\"><\/span>2. Create a Google Analytics 4 Property<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Next, activate your Google Analytics property. To do so, you must create your first Google Analytics 4 property.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone lazyload\" data-src=\"https:\/\/lh7-us.googleusercontent.com\/684PXYIs1ZeqE4V_StCKz4Jpxn3ZANXddgReVOjoOJlIELCogv8nH893gHAr25MEWyH_HH6pLjTTm2YZPDJqzsIAlTrjSXMdKAenwsiVxuYv8s-XQvOPxUERXpXLoRHHEX3Z3Z83DfKhg1YK94KOEYY\" alt=\"Creating a Google Analytics 4 account\" width=\"624\" height=\"356\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/356;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" src=\"https:\/\/lh7-us.googleusercontent.com\/684PXYIs1ZeqE4V_StCKz4Jpxn3ZANXddgReVOjoOJlIELCogv8nH893gHAr25MEWyH_HH6pLjTTm2YZPDJqzsIAlTrjSXMdKAenwsiVxuYv8s-XQvOPxUERXpXLoRHHEX3Z3Z83DfKhg1YK94KOEYY\" alt=\"Creating a Google Analytics 4 account\" width=\"624\" height=\"356\" \/><\/noscript><\/p>\n<p>Here, you add the property name, reporting time zone and currency. Website visits will be reported in your selected timezone irrespective of the user&#8217;s timezone. Each property you create holds all your measurement data for any selected websites and apps you choose.<\/p>\n<p>Next, add your business details and objectives, and select your data collection platform. Click to agree to Google&#8217;s terms and conditions to create an account.<\/p>\n<p>If you already have a Google Analytics account, then you can create a new property by selecting \u201cAdmin\u201d and then \u201cCreate Property\u201d under the \u201cProperty\u201d column or you can move your existing property into your Shopify store if there is any.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Add_Google_Analytics_4_Property_Tags_to_your_Shopify_Store\"><\/span>3. Add Google Analytics 4 Property Tags to your Shopify Store<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To add the Google Analytics tag to your website, you need to install the <a target=\"_blank\" href=\"https:\/\/apps.shopify.com\/google?search_id=e1d1ec8a-bcbb-41b1-9fd8-f9e6946bdfa4&amp;surface_detail=google&amp;surface_inter_position=1&amp;surface_intra_position=4&amp;surface_type=search\" rel=\"noopener\">Google &amp; YouTube app<\/a> from the Shopify app store.<\/p>\n<p>Also, you can add it through the Shopify prompt displayed on your Google Analytics page with these steps:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone lazyload\" data-src=\"https:\/\/lh7-us.googleusercontent.com\/NKZ0yG51CuBbpKLMwCoE55XQuzGa_8W7J-Qzw3LadzblDIJowxEM6iJbZkqbBQeH12wX4dgC-PnBm6yr2TKDlQi1x1fEtnmiaVJnhv-gy5nuQDIAyGIQRPtCvDuYQYRin5ByW8-sSwJ-nTTacyhwaow\" alt=\"Adding GA4 Property tags\" width=\"624\" height=\"268\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/268;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" src=\"https:\/\/lh7-us.googleusercontent.com\/NKZ0yG51CuBbpKLMwCoE55XQuzGa_8W7J-Qzw3LadzblDIJowxEM6iJbZkqbBQeH12wX4dgC-PnBm6yr2TKDlQi1x1fEtnmiaVJnhv-gy5nuQDIAyGIQRPtCvDuYQYRin5ByW8-sSwJ-nTTacyhwaow\" alt=\"Adding GA4 Property tags\" width=\"624\" height=\"268\" \/><\/noscript><\/p>\n<ul>\n<li>On the Shopify Admin page, click on <strong>Online Store<\/strong>, then <strong>Preferences<\/strong><\/li>\n<li>Click on the <strong>Set Up Google<\/strong> button to install the Google &amp; YouTube app.<\/li>\n<li>Once installed, click on <strong>Connect your Google Account\u00a0<\/strong><\/li>\n<li>Select the Tag ID for the GA4 property you want to connect to your Shopify store.<\/li>\n<li>Click Connect your Google Analytics 4 property.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone lazyload\" data-src=\"https:\/\/lh7-us.googleusercontent.com\/8JNYKjJ7k0hGgRVBPpaBLJU1Ke-Oy5jvlqN-ZI-KdSOEMfDwRnuc-4NUdEnRyJpYRd1HR5ZRjxx-P-OB_XQEd3J7utIdqNMFeizdfBy7THzl4LcaOnidC3bJUrB4M7O-u30wQkp2kr4eZ3IIIJ9UJZk\" alt=\"Getting Started with Google Analytics on Shopify\" width=\"624\" height=\"269\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/269;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" src=\"https:\/\/lh7-us.googleusercontent.com\/8JNYKjJ7k0hGgRVBPpaBLJU1Ke-Oy5jvlqN-ZI-KdSOEMfDwRnuc-4NUdEnRyJpYRd1HR5ZRjxx-P-OB_XQEd3J7utIdqNMFeizdfBy7THzl4LcaOnidC3bJUrB4M7O-u30wQkp2kr4eZ3IIIJ9UJZk\" alt=\"Getting Started with Google Analytics on Shopify\" width=\"624\" height=\"269\" \/><\/noscript><\/p>\n<p>Although you can manually choose the event you want to track, some e-commerce events are tracked automatically.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Link_Your_Google_Analytics_Account_to_Your_Google_Ads_Account\"><\/span>4. Link Your Google Analytics Account to Your Google Ads Account<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Link your Google Analytics 4 property to your Google Ads account and enable personalised advertising.<\/p>\n<p>This way, you can analyze customer activity on your store that you can use to create audiences that will be available in your shared library on Google Ads. See this<a target=\"_blank\" href=\"https:\/\/support.google.com\/analytics\/answer\/1033961\" rel=\"noopener\"> guide<\/a> on how to link Google Ads and Analytics.<\/p>\n<p>If you have been using Universal Analytics audience, you must migrate your audience to your Google Analytics 4 property.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Track_your_Conversions_through_events\"><\/span>5. Track your Conversions through events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Event is an important factor to Google Analytics because conversions are measured through events.<\/p>\n<p>For example, you want to know how many customers clicked on a link on your site or the number of page views. These are events and are what you need to measure users&#8217; interaction with your site and mark them as a conversion within Google Analytics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Manually_Setup_Google_Tag\"><\/span>How to Manually Setup Google Tag<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Aside from connecting Google Analytics on Shopify through the Google &amp; YouTube App. You can manually set up your Google Tag. Given its complexity, we only recommend this for advanced users.<\/p>\n<p>Below are the steps to follow to manually set up your Google Tag on Shopify.<\/p>\n<ul>\n<li>Sign in to your Google Ads account.<\/li>\n<li>In the upper right corner, click the tools icon, and under \u201cSetup\u201d, click Google tag.<\/li>\n<li>Go to the \u201cConfiguration\u201d tab.<\/li>\n<li>In the \u201cYour Google tag\u201d section, click installation instructions.<\/li>\n<li>On the \u201cInstallation instructions\u201d page, select \u201cInstall manually\u201d.<\/li>\n<li>In your Shopify store, click on \u201cOnline Store\u201d &gt; Themes, then click on the three-dot button on your active theme, then select \u201cEdit Code\u201d from the dropdown.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone lazyload\" data-src=\"https:\/\/lh7-us.googleusercontent.com\/Peur98YNlHbF0mF_l9NqvKI6K4rPBP811Uxcp9mDZgxP1iocVYFAIpvYzeyCg6X7ZacieUNeOGCSCUBoBmPevIzLmLc1gxUIW9dlvvMH6oqaChvmbpswnFpYpc-G3NmswbeGCgV_sUHBeeP9RF12hFs\" alt=\"Editing the code while setting up Google Analytics on Shopify\" width=\"624\" height=\"269\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/269;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" src=\"https:\/\/lh7-us.googleusercontent.com\/Peur98YNlHbF0mF_l9NqvKI6K4rPBP811Uxcp9mDZgxP1iocVYFAIpvYzeyCg6X7ZacieUNeOGCSCUBoBmPevIzLmLc1gxUIW9dlvvMH6oqaChvmbpswnFpYpc-G3NmswbeGCgV_sUHBeeP9RF12hFs\" alt=\"Editing the code while setting up Google Analytics on Shopify\" width=\"624\" height=\"269\" \/><\/noscript><\/p>\n<ul>\n<li>Under \u201clayout\u201d, choose <strong>&lt;\/&gt;theme.liquid<\/strong>.<\/li>\n<li>In the theme.liquid file, confirm that Google tracking tags are not present. If you have a code on this page, that means you already have Google products installed. So double-check before replacing these.<\/li>\n<li>To establish a connection between your Shopify store and Google Ads, copy and paste the Google tag code below. After the\u00a0 &lt;head&gt; element, paste the code below beginning with \u00a0&lt;!&#8211; Google tag (gtag.js) &#8211;&gt; and ending with <em>&lt;\/script&gt;.<\/em><\/li>\n<\/ul>\n<p><em>\u00a0&lt;!&#8211; Google tag (gtag.js) &#8211;&gt;<\/em><\/p>\n<p><em>&lt;script async src=&#8221;https:\/\/www.googletagmanager.com\/gtag\/js?id=Tag_ID&#8221;&gt;&lt;\/script&gt;<\/em><\/p>\n<p><em>&lt;script&gt;<\/em><\/p>\n<p><em>\u00a0window.dataLayer = window.dataLayer || [];<\/em><\/p>\n<p><em>\u00a0function gtag(){dataLayer.push(arguments);}<\/em><\/p>\n<p><em>\u00a0gtag(&#8216;js&#8217;, new Date());<\/em><\/p>\n<p><em>\u00a0gtag(&#8216;config&#8217;, &#8216;Tag_ID&#8217;);<\/em><\/p>\n<p><em>&lt;\/script&gt;<\/em><\/p>\n<ul>\n<li>Click Save to finish.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Need_Google_Analytics_4_on_Shopify\"><\/span>Why You Need Google Analytics 4 on Shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One key benefit of GA4 is its flexibility and accurate reports and insight it gives. Plus, it provides platforms for both websites and mobile apps.<\/p>\n<p>Also, it makes conversion tracking much easier and provides new metrics for more accurate engagement tracking. Aside from that, it also provides automatic tracking for certain events.<\/p>\n<p>Having Google Analytics on Shopify helps improve your app campaign performance. It offers good performance benefits like faster app campaign ramp-up and audience management tools to help reach more users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Important_Google_Analytics_Reports_for_Shopify\"><\/span>Important Google Analytics Reports for Shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google reports are pivotal to analytics. As a beginner, getting familiar with them can take some time. Meanwhile, there are built-in reports that provide all the basic insight you\u2019ll need as a beginner.<\/p>\n<p>These reports are in the report categories in the menu on the left. They are broken down into:<\/p>\n<p><strong>Real-Time Reports<\/strong>: It updates you on the current happenings within your site. It shows you in real-time what page a customer is viewing, where they are from and how many active users are present on your site.<\/p>\n<p><strong>Acquisition<\/strong>: This briefs you on where your customers are coming from. The campaigns that converted them, the marketing channels and the locations of customers. Generally, it gives you a historical view of how customers are acquired.<\/p>\n<p><strong>Engagement<\/strong>: Shows how site visitors interact with your website and the popular pages.<\/p>\n<p><strong>Retention<\/strong>: Shows you the number of return visitors and provides data on their engagement on your site and purchasing behavior.<\/p>\n<p><strong>Monetization<\/strong>: This shows you how well your website properties are doing, from the number of people making purchases to generated revenues.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You should set up Google Analytics on your Shopify website if you want to grow your eCommerce business. That\u2019s the key takeaway.<\/p>\n<p>You can easily access valuable data and insights, such as your click-through and bounce rates, conversion rates, etc. With these insights, you can optimize your digital storefront for better sales and performance.<\/p>\n<p>Setting up Google Analytics on Shopify is as linear as signing up for a Gmail account. We\u2019ve attempted to cover the steps you should follow to create a GA4 account on Shopify.<\/p>\n<p>Would you like to discover other resources we have for Shopify sellers looking to improve their store performance? See what we\u2019re up to via this link below.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Explore Adoric Shopify App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wouldn&#8217;t it be cool if you could track the number of visitors coming to your Shopify store every month, see<\/p>\n","protected":false},"author":68,"featured_media":13638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Set up Google Analytics on Shopify - Adoric Blog<\/title>\n<meta name=\"description\" content=\"When you set up a Google Analytics account, you access key data and insights on customer behavior, improving your business decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adoric.com\/blog\/google-analytics-on-shopify\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Set up Google Analytics on Shopify - 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