{"id":13829,"date":"2024-05-15T23:57:18","date_gmt":"2024-05-15T20:57:18","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=13829"},"modified":"2024-05-15T23:57:18","modified_gmt":"2024-05-15T20:57:18","slug":"what-is-shopify-platform","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/","title":{"rendered":"What is Shopify? An Updated Guide"},"content":{"rendered":"<p>One day in 2004, two friends, Tobias Lutke and Scott Lake, were looking to buy snowboarding equipment from the internet. Why, we may never know. They searched e-commerce websites and didn\u2019t like the available options at the time.<\/p>\n<p>So Tobias Lutke, one of the two friends, got on a computer and tapped into his computer programming background to code a website that served this specific purpose. Shortly after, the duo launched Snowdevil, a platform for people looking to buy snowboarding stuff. Finally, they\u2019d created a niche page for people like them, and that was done, right?<\/p>\n<p>Wrong. More than their initial expectation, Snowdevil worked. The store grew, and pleased with the experience, they realized that the e-commerce model they\u2019d created with Snowdevil could be replicated. There were a few interested e-commerce sellers looking to leverage the platform to grow their businesses. Was this possible?<\/p>\n<p>They found that it was, and with the help of a friend, the trio transformed Snowdevil into a user-friendly e-commerce platform. That platform was launched as Shopify in 2006, and presently serves businesses in 175 countries.<\/p>\n<p>We\u2019ve provided a brief history of how Shopify began. This article will cater to your top questions such as what do people do on Shopify, how to start selling on Shopify, and do I need to break the bank to cover Shopify pricing plans?<\/p>\n<p>Let\u2019s begin.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#What_is_Shopify\" title=\"What is Shopify?\">What is Shopify?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#What_is_Shopify_Pricing_Like\" title=\"What is Shopify Pricing Like?\">What is Shopify Pricing Like?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Shopify_Basic_Plan\" title=\"Shopify Basic Plan\">Shopify Basic Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Shopify_Plan\" title=\"Shopify Plan\">Shopify Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Shopify_Advanced_Plan\" title=\"Shopify Advanced Plan\">Shopify Advanced Plan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Shopify_Plus_Plan\" title=\"Shopify Plus Plan\">Shopify Plus Plan<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#How_Does_Shopify_Work\" title=\"How Does Shopify Work?\">How Does Shopify Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Why_Use_Shopify\" title=\"Why Use Shopify?\">Why Use Shopify?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Benefits_of_Selling_on_Shopify\" title=\"Benefits of Selling on Shopify\">Benefits of Selling on Shopify<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#User-Friendly_Platform\" title=\"User-Friendly Platform\">User-Friendly Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Integrated_Payment_Gateways\" title=\"Integrated Payment Gateways\">Integrated Payment Gateways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Robust_E-commerce_Tools\" title=\"Robust E-commerce Tools\">Robust E-commerce Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Scalability\" title=\"Scalability\">Scalability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Functioning_App_Store\" title=\"Functioning App Store\">Functioning App Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Mobile-Friendly\" title=\"Mobile-Friendly\">Mobile-Friendly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Shopify_Cons\" title=\"Shopify Cons\">Shopify Cons<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Transaction_Fees\" title=\"Transaction Fees\">Transaction Fees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Limited_Customization\" title=\"Limited Customization\">Limited Customization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Dependency_on_Apps\" title=\"Dependency on Apps\">Dependency on Apps<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Difference_Between_Shopify_and_Other_Ecommerce_Platforms\" title=\"Difference Between Shopify and Other Ecommerce Platforms\">Difference Between Shopify and Other Ecommerce Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#What_to_Sell_on_Shopify\" title=\"What to Sell on Shopify?\">What to Sell on Shopify?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-shopify-platform\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Shopify\"><\/span>What is Shopify?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Shopify is an ecommerce platform catering primarily to sellers looking to build an online brand. Shopify provides a vast array of tools to help anyone, beginner or expert, navigate the business ecosystem and make profits from selling online.<\/p>\n<p>Since Shopify\u2019s history dates back to wanting to simplify the process of purchasing items off the internet, the platform\u2019s interface is both user-friendly and business-secure. With Shopify, you can build professional-looking websites without extensive technical expertise, thanks to its intuitive interface and customizable themes.<\/p>\n<p>Adding and managing products on Shopify is easy at any seller level or business stage. Users can easily add, edit, and organize their products, whether they are physical goods, digital downloads, or services. The platform supports different types of products, enabling businesses to showcase their offerings to customers as it best serves them.<\/p>\n<p>For a complete grasp of Shopify, think of the platform as the mitochondria of ecommerce. Not only does the platform integrate with other ecommerce platforms like Amazon and Alibaba, Shopify also encourages collaboration.<\/p>\n<p>Hence, Shopify dedicates an entire store to third-party app builders willing to create apps that aid store performance. Shopify itself offers over twenty apps for inventory management, designing workflows, processing payments, and more.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Shopify_Pricing_Like\"><\/span>What is Shopify Pricing Like?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" data-src=\"https:\/\/lh7-us.googleusercontent.com\/9HBBE7u5XDatGumy5N0v6OcTFeetCw9vMV4DBK4SAytqsPrwMR9x8D7GDM_ipo5MUXpL8IeQAocoCvIsfmiMVMjX3P53rsT35zG1fcUyP3cssHSKvMAFGUbaAs-iqW15iEz9Mk4z3lKthfsVYZoAGAs\" alt=\"What is Shopify: a three-day free trial notice \" width=\"624\" height=\"212\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/212;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh7-us.googleusercontent.com\/9HBBE7u5XDatGumy5N0v6OcTFeetCw9vMV4DBK4SAytqsPrwMR9x8D7GDM_ipo5MUXpL8IeQAocoCvIsfmiMVMjX3P53rsT35zG1fcUyP3cssHSKvMAFGUbaAs-iqW15iEz9Mk4z3lKthfsVYZoAGAs\" alt=\"What is Shopify: a three-day free trial notice \" width=\"624\" height=\"212\" \/><\/noscript><\/p>\n<p>When you set out to set up a Shopify account, you get a three-day free trial to check if the platform is a great fit for your business needs. To upgrade your free account, here are the available Shopify plans:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shopify_Basic_Plan\"><\/span>Shopify Basic Plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Basic Plan, which costs $32\/month, is the most popular option due to the low costs and its suitability for solo entrepreneurs. Features of this plan include:<\/p>\n<ul>\n<li>10 inventory locations<\/li>\n<li>24\/7 chat support<\/li>\n<li>Localized global selling (3 markets)<\/li>\n<li>POS Lite<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Shopify_Plan\"><\/span>Shopify Plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consider this a strange name for a plan? You\u2019re not alone with that thought. The Shopify Plan serves small business owners who want to adjust their marketing based on advanced stats. Transaction fees are reduced when using external payment gateways (on card rates).<\/p>\n<p>The plan starts at $69\/month and offers:<\/p>\n<ul>\n<li>All Shopify Basic features<\/li>\n<li>5 additional staff accounts.<\/li>\n<li>Professional reports<\/li>\n<li>Abandoned cart recovery<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Shopify_Advanced_Plan\"><\/span>Shopify Advanced Plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Designed for growing businesses, this plan includes all features of Shopify and adds advanced report builder, third-party calculated shipping rates, and advanced report builder. Transaction fees are further reduced to 0.6% for external payment gateways. Features include:<\/p>\n<ul>\n<li>All Shopify Plan features<\/li>\n<li>Custom Reports and Analytics<\/li>\n<li>15 additional staff accounts.<\/li>\n<li>10x checkout capacities.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone lazyload\" data-src=\"https:\/\/lh7-us.googleusercontent.com\/wxu7OyreT5791O5OWmLxOokrEcj5PuFPM4GhLS1YgJMLke03u9lOlDppO3rtM9ctSo2GbWxCHQkoelEWqdc3A-_tpTm9Xc5g74jDy-JwP9AjsnEzo9NmWpGr9AmnZV_pY0BoPeYgkyCtfP9IhzgqNC4\" alt=\"Overview of the pricing plans\" width=\"624\" height=\"304\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/304;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" src=\"https:\/\/lh7-us.googleusercontent.com\/wxu7OyreT5791O5OWmLxOokrEcj5PuFPM4GhLS1YgJMLke03u9lOlDppO3rtM9ctSo2GbWxCHQkoelEWqdc3A-_tpTm9Xc5g74jDy-JwP9AjsnEzo9NmWpGr9AmnZV_pY0BoPeYgkyCtfP9IhzgqNC4\" alt=\"Overview of the pricing plans\" width=\"624\" height=\"304\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shopify_Plus_Plan\"><\/span>Shopify Plus Plan<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the enterprise plan, built for diversified e-commerce businesses with multiple outlets and channels. Shopify Plus is the best plan for businesses that record high-volume sales. Over 10,000 e-commerce enterprises are currently subscribed to it. Features include:<\/p>\n<ul>\n<li>All Shopify Advanced access<\/li>\n<li>200 inventory locations<\/li>\n<li>200 POS Pro locations with Shopify Payments<\/li>\n<li>Access to Shopify Flow for workflow management<\/li>\n<li>B2B wholesale integration<\/li>\n<\/ul>\n<p>Our <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-plus-features-pros-cons-and-pricing\/\" rel=\"noopener\">Shopify Plus post<\/a> has more information on working with this pricing option.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Shopify_Work\"><\/span>How Does Shopify Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Shopify helps people create their own digital stores to sell products. It&#8217;s like a virtual marketplace where sellers can set up shop, integrate inventory management, business marketing, and order fulfillment, so they can showcase their items for sale.<\/p>\n<p>To start using Shopify, you create a digital storefront for your business with a Shopify account. During the creation process, Shopify confirms if you\u2019re a new seller or if you\u2019re migrating your physical store to Shopify.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" data-src=\"https:\/\/lh7-us.googleusercontent.com\/r8Jku2yxIjS26vsR5okwBxoMjOuROnyIqrFC2ziO7kzp_iGdqpaJlzXb3ltnM24t0n3MktFI1RaWdHN0SvKEv6HnGkf3rYKN9tioDHl7WGHdd1kalosxKkAaSeTbyNU1xkMw6ZF6wFYDBO1HY7BY0rs\" alt=\"Overview of a new Shopify store\" width=\"624\" height=\"264\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/264;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh7-us.googleusercontent.com\/r8Jku2yxIjS26vsR5okwBxoMjOuROnyIqrFC2ziO7kzp_iGdqpaJlzXb3ltnM24t0n3MktFI1RaWdHN0SvKEv6HnGkf3rYKN9tioDHl7WGHdd1kalosxKkAaSeTbyNU1xkMw6ZF6wFYDBO1HY7BY0rs\" alt=\"Overview of a new Shopify store\" width=\"624\" height=\"264\" \/><\/noscript><\/p>\n<p>Next, you customize your store. You choose a design theme, upload product photos and descriptions, and set shipping rates. You also add a custom domain and store name; you can now add products to your store. This could be anything you want to sell, from clothes to gadgets to eco-friendly crafts.<\/p>\n<p>Customers can visit your online store and add products to their cart. At checkout, customers can pay for their purchases using various payment methods like credit cards, PayPal, or even Apple Pay.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Use_Shopify\"><\/span>Why Use Shopify?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Shopify\u2019s biggest selling point is its ease of use. Prior to Shopify, dropshipping or running an ecommerce website was a chore. Now, all you need is internet access and a working computer. No technical skills, no knowledge of webflow or design.<\/p>\n<p>As someone who works in marketing, I\u2019ve set up at least three functioning demo stores within the last six months. All without watching a single YouTube video.<\/p>\n<p>So, why sell on Shopify?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Benefits_of_Selling_on_Shopify\"><\/span>Benefits of Selling on Shopify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"User-Friendly_Platform\"><\/span>User-Friendly Platform<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Shopify offers a user-friendly interface that makes it easy for anyone, even those without technical skills, to set up and manage an online store. As one user puts it, Shopify is \u201cvery user-friendly, especially when you have a large team.\u201d<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone lazyload\" data-src=\"https:\/\/lh7-us.googleusercontent.com\/x8SV3HOk8uc5M3g_kZ6Wj3zRR0QQbqmsNdupKNbWQoOfVnh-9FfwMprUbQTsAVfKOfUqZYcaW1AU-lbc4V997LHFGIdUIYf8RaNqi1wPn1JuWk_DDdJ9aZDtUS-VY4ywDOxabYelWy73ZTIPK-yGRe4\" alt=\"User review on How Shopify works\" width=\"624\" height=\"397\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/397;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" src=\"https:\/\/lh7-us.googleusercontent.com\/x8SV3HOk8uc5M3g_kZ6Wj3zRR0QQbqmsNdupKNbWQoOfVnh-9FfwMprUbQTsAVfKOfUqZYcaW1AU-lbc4V997LHFGIdUIYf8RaNqi1wPn1JuWk_DDdJ9aZDtUS-VY4ywDOxabYelWy73ZTIPK-yGRe4\" alt=\"User review on How Shopify works\" width=\"624\" height=\"397\" \/><\/noscript><\/p>\n<p>Shopify is like that one friend that invites you to dinner but also sends you a custom two-piece, a ride to pick you up, a map guide to track your location, and on arrival a potpourri of meals so you can eat only what you want. Sure, the bill shows up later, but this doesn\u2019t take away the ease and delight of the experience.<\/p>\n<p>Shopify provides customizable templates, drag-and-drop features, and straightforward navigation, allowing sellers to create professional-looking stores quickly.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Integrated_Payment_Gateways\"><\/span>Integrated Payment Gateways<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Shopify integrates with multiple payment gateways, including major credit cards, PayPal, Apple Pay, and more. <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-shopify-payment-methods\/\" rel=\"noopener\">Shopify Payments<\/a>, the app\u2019s in-house payment tool, also fast-tracks payment processing and checkout time for sellers and buyers.<\/p>\n<p>This flexibility in payment options makes it convenient for customers to make purchases, leading to higher conversion rates and improved customer satisfaction.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Robust_E-commerce_Tools\"><\/span>Robust E-commerce Tools<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Shopify provides a suite of e-commerce tools to help sellers manage their stores effectively. From inventory management and order tracking to marketing tools like email campaigns, Shopify offers a comprehensive solution to streamline online business operations.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Scalability\"><\/span>Scalability<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Shopify was built to accommodate business growth. Whether you&#8217;re a small startup or a large enterprise, Shopify scales with your business.<\/p>\n<p>Moving from five to fifty team members and 10 to 100 inventory locations? The Shopify platform supports unlimited bandwidth, ensuring that your store can handle increased traffic and sales volume as your business grows.You can also add features and integrations as needed to enhance your store&#8217;s functionality. This often requires plan upgrades.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Functioning_App_Store\"><\/span>Functioning App Store<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The <a target=\"_blank\" href=\"https:\/\/apps.shopify.com\/\" rel=\"noopener\">app store<\/a> is arguably Shopify\u2019s best collaborative offering. With over 8000 apps on the store &#8211; and Shopify owning less than 0.5% of those &#8211; Shopify has created a thriving ecosystem to find apps that get everything done on Shopify.<\/p>\n<p>Apps in the store are categorized based on functionality, industry, popular topics, and more, to help you find the right tool you need for your business. For instance, Adoric appears in the results when you search <em>Email popup apps<\/em>, our initial product offering.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone lazyload\" data-src=\"https:\/\/lh7-us.googleusercontent.com\/mjOT-VKqZacniaD79ezlZnlgP-AEbUsaESzsKr_rA7HRj8TVO6Ntpn42tOJYCC1FTtm149WsY5lnKySCqsmD7xHMqdQaOZKdr1ZLJdWWvzBPOGFiT_67lBO1nxgOJcat9v23BgYkaBdzl68O_pKyNyw\" alt=\"Adoric app in the store\" width=\"624\" height=\"301\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/301;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone\" src=\"https:\/\/lh7-us.googleusercontent.com\/mjOT-VKqZacniaD79ezlZnlgP-AEbUsaESzsKr_rA7HRj8TVO6Ntpn42tOJYCC1FTtm149WsY5lnKySCqsmD7xHMqdQaOZKdr1ZLJdWWvzBPOGFiT_67lBO1nxgOJcat9v23BgYkaBdzl68O_pKyNyw\" alt=\"Adoric app in the store\" width=\"624\" height=\"301\" \/><\/noscript><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Mobile-Friendly\"><\/span>Mobile-Friendly<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>With the growing trend of mobile shopping, Shopify ensures that your store is mobile-responsive and optimized for smartphones and tablets.<\/p>\n<p>You can also explore Shopify App, Shopify\u2019s mobile alternative, so customers can easily browse and make purchases from your store on any device.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shopify_Cons\"><\/span>Shopify Cons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you start selling on Shopify, you\u2019re somewhat locked into the ecosystem. Migrating from this platform to an alternative is like moving from iPhone to Android &#8211; possible but tasking. A few other drawbacks to using Shopify include:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Transaction_Fees\"><\/span>Transaction Fees<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The transaction fees for the different Shopify plans add up for each sale made through the platform. These fees can add up, especially for high-volume sellers, affecting overall profitability.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Limited_Customization\"><\/span>Limited Customization<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>There\u2019s a limit to how much you can customize the feel of your store. You can\u2019t displace that Shopify feel, even after customizing your <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-change-your-shopify-store-name-domain-easily\/\" rel=\"noopener\">store domain<\/a> and removing <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/remove-powered-by-shopify\/\" rel=\"noopener\">\u201cpowered by Shopify\u201d<\/a> from the footer. This can be a drawback for sellers looking for highly unique or complex designs.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Dependency_on_Apps\"><\/span>Dependency on Apps<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>To get the best store performance, you often need to rely on third-party apps from the Shopify App Store. While these apps can enhance your store&#8217;s capabilities, they come with additional costs, more customer support conversations and compatibility issues.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Difference_Between_Shopify_and_Other_Ecommerce_Platforms\"><\/span>Difference Between Shopify and Other Ecommerce Platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s no direct <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/?s=Shopify+vs\" rel=\"noopener\">discrepancy<\/a> between Shopify and other major alternatives. The users\u2019 needs highlight the differences. For example, Amazon favors dropshipping enthusiasts and anyone looking to sell online without the rigors of building a business. Meanwhile Shopify supports businesses of all sizes.<\/p>\n<p>You can consider branding as a metric for separating Shopify platform from other platforms. Shopify reneges major control of your store\u2019s branding. Marketplaces like Alibaba and Amazon give more priority to sales and product conversions than store design.<\/p>\n<p>For a full review of Shopify and its alternatives, explore our <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-vs-amazon-which-is-better-for-e-commerce\/\" rel=\"noopener\">Shopify vs Amazon<\/a> guide.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Sell_on_Shopify\"><\/span>What to Sell on Shopify?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On Shopify, you can sell anything in any niche. There are always <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/trending-dropshipping-products-to-sell-on-shopify-in-2024\/\" rel=\"noopener\">trending products<\/a> to sell, but they don\u2019t always have to trend to be sell-able. Here are a few products to try out:<\/p>\n<ul>\n<li>Fashion and footwear<\/li>\n<li>Beauty and Care products<\/li>\n<li>Product accessories<\/li>\n<li>Smart home technology.<\/li>\n<li>Baby products<\/li>\n<li>Reusable tote bags<\/li>\n<li>Eco-friendly crafts<\/li>\n<li>T-shirts<\/li>\n<li>Pet Products<\/li>\n<li>Health Supplements<\/li>\n<li>Drink bottles and cups<\/li>\n<li>Sustainable furniture<\/li>\n<\/ul>\n<p>Shopify also prohibits a number of products. You can find these banned products in Shopify\u2019s <a target=\"_blank\" href=\"https:\/\/www.shopify.com\/ca\/legal\/terms-payments\/us?prev_msid=c4a7c658-5E64-42D0-B90E-BE766043D560\" rel=\"noopener\">terms of service<\/a>. Some items on the list include:<\/p>\n<ul>\n<li>Adult content<\/li>\n<li>Counterfeit goods.<\/li>\n<li>Gambling products, etc.<\/li>\n<\/ul>\n<p>If it\u2019s illegal or strictly regularized, it\u2019s a good sign to let it go. Besides, with so many products to sell on Shopify, we\u2019re certain you can\u2019t run out of ideas on what to sell.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Just starting out as a Shopify seller? You should have gathered enough information to know how Shopify works and set up your new account. With Shopify, you can build your brand, make profits, and create feel-good moments for your customers.<\/p>\n<p>The best way to master Shopify is to start using it. You can cash in on special offers like <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shipping-options-for-shopify\/\" rel=\"noopener\">discounted shipping<\/a> and see if the platform is a fit.<\/p>\n<p>This <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-best-multi-tool-apps-for-shopify\/\" rel=\"noopener\">guide<\/a> will help you figure out the best multipurpose apps to add to your Shopify store. Soon, we\u2019d also share more resources on generating Shopify leads, marketing your Shopify store, and adding products to your store.<\/p>\n<p>Whether you\u2019re a new or experienced seller, Adoric gives you a headstart by optimizing your impressions and increasing your conversion rates. Add Adoric to your store for a free one-week trial, measure the results, and you\u2019d agree that our pricing plans are a worthy investment.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Install Adoric Shopify App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One day in 2004, two friends, Tobias Lutke and Scott Lake, were looking to buy snowboarding equipment from the internet.<\/p>\n","protected":false},"author":73,"featured_media":13831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Shopify? 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