{"id":14148,"date":"2024-09-10T18:52:53","date_gmt":"2024-09-10T15:52:53","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=14148"},"modified":"2024-09-10T19:30:57","modified_gmt":"2024-09-10T16:30:57","slug":"shopify-email-marketing-practices","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/shopify-email-marketing-practices\/","title":{"rendered":"Best Practices for Email Marketing on Shopify"},"content":{"rendered":"\n<p>Email marketing is still the most converting channel for businesses, particularly B2B. <a target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/456500\/daily-number-of-e-mails-worldwide\/\">Per Statista<\/a>, 347 billion emails are exchanged daily globally; this number is projected to climb as we near the end of the decade.<\/p>\n\n\n\n<p>There\u2019s a right approach to sending Shopify marketing emails. This approach ensured that, in 2023, <a target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\">eight in ten marketers saw<\/a> an increase in email engagement over 12 months.<\/p>\n\n\n\n<p>Shopify sellers struggle with converting their emails because they miss the tiny details &#8211; like crafting actionable CTAs or segmenting their email lists. In this article, we\u2019d look at the best practices for Shopify email marketing. They include:<\/p>\n\n\n\n<ul>\n<li><a href=\"#send\">Send a Welcome Email<\/a><\/li>\n\n\n\n<li><a href=\"#segment\">Segment Your Emails<\/a><\/li>\n\n\n\n<li><a href=\"#usetool\">Use an Email Marketing Tool<\/a><\/li>\n\n\n\n<li><a href=\"#writectas\">Write Clear CTAs<\/a><\/li>\n\n\n\n<li><a href=\"#writesubjects\">Write Compelling Subjects<\/a><\/li>\n\n\n\n<li><a href=\"#useoptins\">Use Double Opt-ins<\/a><\/li>\n\n\n\n<li><a href=\"#offer\">Offer Incentives<\/a><\/li>\n\n\n\n<li><a href=\"#avoid\">Avoid Using a No-reply Email Address<\/a><\/li>\n\n\n\n<li><a href=\"#personalize\">Personalize Your Emails<\/a><\/li>\n\n\n\n<li><a href=\"#utilize\">Utilize In-store Popups<\/a><\/li>\n\n\n\n<li><a href=\"#setfrequency\">Set a Frequency<\/a><\/li>\n\n\n\n<li><a href=\"#maximize\">Maximize Preview Texts<\/a><\/li>\n\n\n\n<li><a href=\"#abtest\">A\/B Test Your Copies<\/a><\/li>\n\n\n\n<li><a href=\"#simplify\">Simplify Unsubscribing<\/a><\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"best-shopify-email-marketing-practices\"><strong>Best Shopify Email Marketing Practices<\/strong><\/h2>\n\n\n<p><a target=\"_blank\" href=\"https:\/\/www.forbes.com\/advisor\/business\/software\/email-marketing-statistics\/\">59% of buyers<\/a> admit that emails have previously impacted their purchase decision. Hubspot and GetResponse, two global leading (email) marketing platforms, compiled email marketing stats across several industries. These stats favor the practices below as some of the best practices to adopt:<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"send\">Send a Welcome Email<\/h3>\n\n\n<p>The open rates on welcome emails range between <a target=\"_blank\" href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\">82% and 84%<\/a>. Welcome emails get a good response &#8211; the best rates of all email types, in fact &#8211; because they often mark the recipient\u2019s first official interaction with your business.<\/p>\n\n\n\n<p>To make your welcome emails resonate:<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"highlight-uniqueness\">Highlight Uniqueness<\/h4>\n\n\n<p>A customer receiving a welcome email likely already knows your business name and what you do, so you don\u2019t need to reintroduce yourself, right? Wrong.<\/p>\n\n\n\n<p>Create an impression by stating what you do and how you do it differently from others. Here\u2019s an example where <a target=\"_blank\" href=\"https:\/\/www.monsterinsights.com\/features\">MonsterInsights<\/a> highlight that they provide \u201cthe stats that matter\u201d. That\u2019s a defining statement.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfokfP7ZQs0fZcYmmy3aGypkSorym8vssZBO4TwUIxJnXyoxL9Dyh_Zl3791ZaNbQh_QGXmLHGZQzL0nxuX_AMKh1NMeGWNAdpxqKnn-P3GhwugmxNpxZf9jw5NQSLpyDWSVANRh6wVA4oXNq65pvV8To3t?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfokfP7ZQs0fZcYmmy3aGypkSorym8vssZBO4TwUIxJnXyoxL9Dyh_Zl3791ZaNbQh_QGXmLHGZQzL0nxuX_AMKh1NMeGWNAdpxqKnn-P3GhwugmxNpxZf9jw5NQSLpyDWSVANRh6wVA4oXNq65pvV8To3t?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"provide-resources\">Provide Resources<\/h4>\n\n\n<p>Ease your customer into your brand by supplying a library of resources that help them find their way around your product. Since customers are more likely to open your welcome email, adding resources implies that you care about their experience, and is more likely to convert.<\/p>\n\n\n\n<p>Below, Search Engine Journal links to their ebooks, blog posts, and podcasts. Doing this is a statement of value and persuades recipients to view your brand or business as a thought leader.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdY_WSoDkLXJu8uiS08EF_IbLnbFBOk7qYsKrqJFOPA3QyEUWBPxBCerfSmXe8cjDftkDWanQ-aTEp7-LTknwvVaQI7BgrcoKvnd42P2HMoAhLtaL06RPkabJ8fpbEtHN4NrsL_R704bX9rNd9XjGpqz-oM?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdY_WSoDkLXJu8uiS08EF_IbLnbFBOk7qYsKrqJFOPA3QyEUWBPxBCerfSmXe8cjDftkDWanQ-aTEp7-LTknwvVaQI7BgrcoKvnd42P2HMoAhLtaL06RPkabJ8fpbEtHN4NrsL_R704bX9rNd9XjGpqz-oM?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Send a link to your top-performing articles if you run a blog. Have a YouTube channel? Link them to the site. Got a free e-book or any other lead magnet? Ask them to download and enjoy.&nbsp;<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"offer-a-coupon\">Offer a Coupon<\/h4>\n\n\n<p>Got a coupon or discount for first-time buyers? Ship this to them via email. Discounts excite customers, and receiving a discount on first purchase &#8211; or visit &#8211; is the best step to nudging customers towards another purchase.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"segment-your-emails\">Segment Your Emails<\/h3>\n\n\n<p id=\"segment\">Per Hubspot, email segmentation is the second most effective strategy for a converting Shopify email marketing campaign. Email segmentation allows you to send targeted, relevant emails, leading to higher engagement and conversion rates. The more aligned the content is with the recipient\u2019s interests or behaviors, the better the results.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXet3EJD7jqFH7zC041FYWadKPrKTsfDiC1fc6smVsq3Oz3dpWbSIWh21zLrQ-SCbHlXpXE1Pj2h-gSxfg7HMsdz0JLJ0OdUO5NREVS9JHWDYM7oVXAFjo6x5OXslf85uyA0llWwrDCYMfYmXGxoHAfn_sc?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXet3EJD7jqFH7zC041FYWadKPrKTsfDiC1fc6smVsq3Oz3dpWbSIWh21zLrQ-SCbHlXpXE1Pj2h-gSxfg7HMsdz0JLJ0OdUO5NREVS9JHWDYM7oVXAFjo6x5OXslf85uyA0llWwrDCYMfYmXGxoHAfn_sc?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>To segment your email subscribers on Shopify:<\/p>\n\n\n\n<ul>\n<li>Go to &#8220;Customers&#8221; in your Shopify admin.<\/li>\n\n\n\n<li>Click &#8220;Create Segment.&#8221;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfyWP8ZrFhongmf6OPikFRWQzyHbmVnUpg4gFo8ZtODp7ACw37ZLBTrfSQeAQbN9YnnTVUTc3SIZ4mqebv5ChWjqGrOAhDqIDUhDeNmzjOh72BkpCK-QNjha0Trzd2LZ-o3uk46bsJ48N8OS9Cf4lIp8v7c?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfyWP8ZrFhongmf6OPikFRWQzyHbmVnUpg4gFo8ZtODp7ACw37ZLBTrfSQeAQbN9YnnTVUTc3SIZ4mqebv5ChWjqGrOAhDqIDUhDeNmzjOh72BkpCK-QNjha0Trzd2LZ-o3uk46bsJ48N8OS9Cf4lIp8v7c?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<ul>\n<li>Choose criteria like purchase history, location, or behaviors.<\/li>\n\n\n\n<li>Save the segment and use it in your email campaigns.<\/li>\n<\/ul>\n\n\n\n<p>For effective customer segmentation:<\/p>\n\n\n\n<ul>\n<li><strong>By Demographics:<\/strong> Group customers by location, gender, or occupation.<\/li>\n\n\n\n<li><strong>By Age:<\/strong> Tailor content to different age groups.<\/li>\n\n\n\n<li><strong>By Engagement Rate:<\/strong> Target active or inactive subscribers differently.<\/li>\n\n\n\n<li><strong>By Purchase History:<\/strong> Offer personalized recommendations or discounts based on past purchases.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"use-an-email-marketing-tool\">Use an Email Marketing Tool<\/h3>\n\n\n<p id=\"usetool\">You can draw up an effective Shopify email marketing strategy, but the tool with which you execute your plans will influence your results. And, if one <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-to-grow-shopify-sales-with-email-marketing\/\">email marketing<\/a> tool doesn\u2019t capture all you need, you can diversify to other tools.<\/p>\n\n\n\n<p>For instance, Adoric\u2019s tailored opt-in forms offer high conversion rates for welcome emails. You can set up a popup that trades a coupon for a visitor\u2019s email, or offer a discount for prospects willing to share their email addresses.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfzU0uhdc9jihLcKFlGydf2eMW7CrUeujAx2ciwhW7rny55kdlYR7mVSUiq1fGSJvZGFJuUSarutSODjmkChBUQOVVge0Ylp4cF4JZn_4avO7rkbYopwuqRgB4sESKY5fDCLAAId3u604GKVP4fg5IQlynY?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfzU0uhdc9jihLcKFlGydf2eMW7CrUeujAx2ciwhW7rny55kdlYR7mVSUiq1fGSJvZGFJuUSarutSODjmkChBUQOVVge0Ylp4cF4JZn_4avO7rkbYopwuqRgB4sESKY5fDCLAAId3u604GKVP4fg5IQlynY?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>When choosing your email marketing tools, watch for:<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"automation\">Automation<\/h4>\n\n\n<p>Your tool should have automation turned on. For example, ensuring that you can send welcome emails when a new subscriber joins your list, as Adoric does. You should also be able to set up workflows that trigger emails based on customer actions, as in the example below with ActiveCampaign.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdc63h20mdqgesvo6SXcbcUjhDhsKo7AYnCKQ40vWo5_AtGmOdAGUgVskc2_oZXQqlgl0EnmRd89ztxyHOlXMrbyTmOAvT4z7p-UxM8P3cMTf8B9f75TGq4W0rUkFZHbZ2HlrwaVXTqgDwJa0TO12XZKkQ?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdc63h20mdqgesvo6SXcbcUjhDhsKo7AYnCKQ40vWo5_AtGmOdAGUgVskc2_oZXQqlgl0EnmRd89ztxyHOlXMrbyTmOAvT4z7p-UxM8P3cMTf8B9f75TGq4W0rUkFZHbZ2HlrwaVXTqgDwJa0TO12XZKkQ?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"audience-segmentation\">Audience Segmentation<\/h4>\n\n\n<p>Can you segment your audience by the demographics shared earlier? For example, can you send special offers to customers who haven\u2019t made a purchase in the last 60 days? Most email tools with automated workflows also support audience segmentation, as this increases relevance and engagement.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"email-scheduling\">Email Scheduling<\/h4>\n\n\n<p>Check that the software lets you plan and schedule emails for specific dates and times, such as sending a holiday promotion a week before the event. Check that they provide holiday email templates that lets you save time on creating an offer.&nbsp;<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"ab-testing\">A\/B Testing<\/h4>\n\n\n<p>Before shipping out an email, Adoric lets you A\/B to see how you can optimize your emails for higher open and conversion rates. The email tools you add to your Shopify store should have A\/B testing options.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"use-clear-ctas\">Use Clear CTAs<\/h3>\n\n\n<p id=\"usectas\">We often assume that most people know what to do with written content? We don\u2019t always, and emails aren\u2019t excluded. Call-to-actions (CTAs) spell out the exact action you want your customers to take. CTAs <a target=\"_blank\" href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\">influence an email\u2019s click-to-open-rate<\/a>, which is the primary factor for measuring an email campaign\u2019s effectiveness.<\/p>\n\n\n\n<p>For stellar CTAs:<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"use-action-words\">Use Action Words<\/h4>\n\n\n<p>When designing your CTA button, switch from passive to active statements. This puts your reader in the \u201cdriver\u2019s seat\u201d and lets them know what to do. Ditch familiar phrases &#8211; like \u201clearn more\u201d &#8211; for specific action words like \u201cDiscover the best deals\u201d.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"keep-it-concise\">Keep it Concise<\/h4>\n\n\n<p>The best CTAs nail the point in a few words. For example, \u201cBuy Now\u201d or \u201cClaim Your Discount.\u201d Concise CTAs are easier to understand and act upon, reducing customer\u2019s hesitation. Below, \u201cfollow us\u201d builds on the sender\u2019s desire to have the customer join them on Twitter. Nothing vague, nothing extra.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd1NurYioOUHRnt22uYDshVhsWKMFPIGHCdyYFxFQ3nmv-0kgRAvOZBEp5x8H26rS1tB9ggq8YYJU0W7W51ssr_sqH3SutKa4jrEoy6kcP9HZD7nO80KyNeYrft_ErX87HKlWx52MwdTa9qglWtlTFi5LKR?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd1NurYioOUHRnt22uYDshVhsWKMFPIGHCdyYFxFQ3nmv-0kgRAvOZBEp5x8H26rS1tB9ggq8YYJU0W7W51ssr_sqH3SutKa4jrEoy6kcP9HZD7nO80KyNeYrft_ErX87HKlWx52MwdTa9qglWtlTFi5LKR?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"imbue-urgency\">Imbue Urgency<\/h4>\n\n\n<p>Tap into your customer\u2019s dormant FOMO by sprinkling your CTAs with words that denote urgency. Instead of writing \u201cStart Shopping\u201d, say \u201cLimited Time Offer \u2013 Act Now!\u201d Creating urgency prompts users to take action quickly, avoiding procrastination.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"create-a-visual-image\">Create a Visual Image<\/h4>\n\n\n<p>Combine text with buttons or icons, like a shopping cart or arrow. Use vivid verbs&nbsp; Visual elements draw attention and make the CTA more clickable, enhancing user interaction.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"write-compelling-subject-lines\">Write Compelling Subject Lines<\/h3>\n\n\n<p id=\"writesubjects\">Subject lines impact an email\u2019s performance just like CTAs do. A well-crafted subject line sets the stage for your customer\u2019s experience.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcd9C0xDymv7I5PfjJ6RsmwoZYIfim_zrOfwMfttB-FVwQBw1TFXqHT0biOeGmn8uIFlsXTfon4GyU-89KiWbj2P9RDjj579NemVZWT8ySEFchsmWivhicNjyiTPhiW4q0Hf9VKuy7i6gGRu2AdnwFSfWQT?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcd9C0xDymv7I5PfjJ6RsmwoZYIfim_zrOfwMfttB-FVwQBw1TFXqHT0biOeGmn8uIFlsXTfon4GyU-89KiWbj2P9RDjj579NemVZWT8ySEFchsmWivhicNjyiTPhiW4q0Hf9VKuy7i6gGRu2AdnwFSfWQT?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Chris Fenning, <a target=\"_blank\" href=\"https:\/\/chrisfenning.com\/why-email-subject-lines-are-important\/#:~:text=A%20good%20subject%20line%20includes,opened%2Fread%20or%20prioritized%20appropriately.\">IT and Communications<\/a> expert, says, \u201cA good subject line includes a clear statement of what the email is about. Whoever receives your email will understand it and can evaluate whether they should open and read the message, and you&#8217;ve effectively reduced the chances that your message won&#8217;t be opened.\u201d<\/p>\n\n\n\n<p>For good subject lines:<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"dont-personalize\">Don\u2019t Personalize<\/h4>\n\n\n<p>There\u2019s a place to personalize your email content &#8211; it\u2019s not the subject line. Emails with personalized subject lines are <a target=\"_blank\" href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#:~:text=Personalization%20in%20email%20subject%20lines\">less opened<\/a> and less read. Keep the personalization for the body of the email.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"avoid-spammy-words\">Avoid Spammy Words<\/h4>\n\n\n<p>Words like &#8220;Free,&#8221; &#8220;Urgent,&#8221; or &#8220;Buy Now&#8221; can trigger spam filters, reducing your email\u2019s reach. Some email tools, ActiveCampaign for instance, flag subject lines that start with a number, as this is a common tactic with spam emails. You don\u2019t have to sweat this out. A good email tool has this covered.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"use-action-words\">Use Action Words<\/h4>\n\n\n<p>As with CTAs, so is it with subject lines. Moderate your usage of action words by alternating between high-intense words and low-intense alternatives. For instance, you can send an email with an urgent subject line (as seen below), then send a subsequent one with a neutral subject line.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcRETPFBo-BVsmfCIj2q_Ki628srDoPaXCiplRQhDXy1ZqYUAxYOV5CXQx3vbzH6dDXWDvUb2CMyxXEEWSW5uwzlxQytfk1NQkVazWNqJyQ-1k4pmk7GvYIcc3VNnzQhQZzxb9BXoDOgX2Wvxm8ba8vgzTM?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcRETPFBo-BVsmfCIj2q_Ki628srDoPaXCiplRQhDXy1ZqYUAxYOV5CXQx3vbzH6dDXWDvUb2CMyxXEEWSW5uwzlxQytfk1NQkVazWNqJyQ-1k4pmk7GvYIcc3VNnzQhQZzxb9BXoDOgX2Wvxm8ba8vgzTM?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"use-double-optins\">Use Double Opt-ins.<\/h3>\n\n\n<p id=\"useoptins\">A double opt-in requires a user to confirm their subscription through a follow-up email, ensuring that only those genuinely interested in your content are added to your list. This not only helps you build a more engaged audience but also protects against spam complaints and reduces the chances of your emails being marked as spam.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfmyoAgKBk7L7V_Lgeafx26D8HOAtgmQ_HzdIIBdJsQkm8RoygHZgqPg67eyCQ392M_I3p5x8HZLV7MISvz6x6ktNZTOo952uXsre-TXo0iZhkeZZhDWyQr_NjOj4JFfigkSjuTCD9VIY7kay59HLiQbEtN?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfmyoAgKBk7L7V_Lgeafx26D8HOAtgmQ_HzdIIBdJsQkm8RoygHZgqPg67eyCQ392M_I3p5x8HZLV7MISvz6x6ktNZTOo952uXsre-TXo0iZhkeZZhDWyQr_NjOj4JFfigkSjuTCD9VIY7kay59HLiQbEtN?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Additionally, double opt-ins help ensure compliance with various data protection regulations, such as GDPR.<\/p>\n\n\n\n<p>Before selecting an email tool, ensure that it offers the option for double opt-ins. For instance, Shopify Email allows sellers to enable this feature, giving them control over their list quality.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"offer-incentives\">Offer Incentives<\/h3>\n\n\n<p id=\"offer\">Rewards and coupons are great customer retention tools that ensure continuous conversions and increased sales. Integrate incentives into your Shopify email marketing strategy, beginning with your welcome emails.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"promote-incentives-early\">Promote Incentives Early<\/h4>\n\n\n<p>If you\u2019re running a promo or discount, don\u2019t wait until six hours to expiration before mentioning it in your emails. Notify your customers as soon as the offer is up. Then send incremental emails towards the deadline so they don\u2019t miss out on the opportunity.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcg1_WRVzZXj3j7SpxCqKrppKP1VYlzVy9GrBkSxkFsmSNOd1zvlwOw190AjcKarjSDH3tXA_YeJBJwOaNYs54XZqS9YNLFQwKAUzAeDbG-KrRWvf7tj6Z8jLzs88sGQilqvYRlqkxMq22mr_Db3G0SdQaW?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcg1_WRVzZXj3j7SpxCqKrppKP1VYlzVy9GrBkSxkFsmSNOd1zvlwOw190AjcKarjSDH3tXA_YeJBJwOaNYs54XZqS9YNLFQwKAUzAeDbG-KrRWvf7tj6Z8jLzs88sGQilqvYRlqkxMq22mr_Db3G0SdQaW?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"use-a-countdown-timer\">Use A Countdown Timer<\/h4>\n\n\n<p>A <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-countdown-timer-apps\/\">countdown timer<\/a> imprints a visual impression in your customers\u2019 minds, which increases their odds of taking action.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"set-an-expiration-date\">Set an Expiration Date<\/h4>\n\n\n<p>Sometimes, defining the date an offer closes works in place of a countdown timer. Setting expiration dates for special offers also helps your customers effectively plan towards maximizing the offer before it closes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcOC-H3TMiwKD8FlJJR1AcZjRUD4RJv_5FGCVnhNkv_6v0Zu36bRXAt6S13Wzjt_rO7UvAygsEcbEG2LEvyaUWUEyAyT4fbVOI7a4ktEh5BiG4K9PYylQcUJwSLQHunNwnYwGSY29gIEJ1UlxbaG1z5n60?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcOC-H3TMiwKD8FlJJR1AcZjRUD4RJv_5FGCVnhNkv_6v0Zu36bRXAt6S13Wzjt_rO7UvAygsEcbEG2LEvyaUWUEyAyT4fbVOI7a4ktEh5BiG4K9PYylQcUJwSLQHunNwnYwGSY29gIEJ1UlxbaG1z5n60?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"avoid-using-a-noreply-email\">Avoid Using a No-Reply Email<\/h3>\n\n\n<p id=\"avoid\">Ever tried replying to an email only to find out it was \u201cunreplyable\u201d? Businesses sometimes unknowingly use no-reply email addresses, which can hinder customer communication. No-reply emails are best suited for transactional messages, such as password confirmations or shipping details.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdiqV4aVK3-lV8gx7eXLW8QQMNUyRS_xsy35EIa-HmOuk8e3SlYivQea2P2YgSybEhzxMoDVjhwqRBTUTHhmXrHDEiujTiYowFbqGauwBGFNqzarj2exLubGLND8EtuCh2JiW4Ra-8FWBqHicv6a72hcFE7?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdiqV4aVK3-lV8gx7eXLW8QQMNUyRS_xsy35EIa-HmOuk8e3SlYivQea2P2YgSybEhzxMoDVjhwqRBTUTHhmXrHDEiujTiYowFbqGauwBGFNqzarj2exLubGLND8EtuCh2JiW4Ra-8FWBqHicv6a72hcFE7?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Want your Shopify sellers to write back? Use personal emails, like hello@yourstore.com, for regular email tasks. This encourages engagement and builds trust, allowing customers to reach out if needed.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"personalize-your-emails\">Personalize Your Emails<\/h3>\n\n\n<p id=\"personalize\">While research discourages subject-line personalization, studies also show that personalization in the body of your email converts more than non-personalized content (see screenshot below)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdZWP-uGJN-t5ZOuDcfAwyIv7zCpy8JjvMYeEtEY2BLPfoef-skV-nFS4zFTsjRpBrlJC_OAAsJk7pPMJAnedY77XktPVRlK1ECmGFmwZvV6jbufz2xbLpu2eFrxfyDDTgQ0ivdYBtHfzf-Ao5Fftr9o82X?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdZWP-uGJN-t5ZOuDcfAwyIv7zCpy8JjvMYeEtEY2BLPfoef-skV-nFS4zFTsjRpBrlJC_OAAsJk7pPMJAnedY77XktPVRlK1ECmGFmwZvV6jbufz2xbLpu2eFrxfyDDTgQ0ivdYBtHfzf-Ao5Fftr9o82X?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Effective personalization tips include:<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"name-inclusion\">Name Inclusion<\/h4>\n\n\n<p>Including the customer\u2019s name is a simple yet powerful way to make the email feel more personal and relevant.<\/p>\n\n\n\n<p>Most senders keep the first name to the opening line alone. Go one step further by personalizing different sections of the body. This presents a feel of a one-on-one conversation with your customers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfNEI9V0WjXa9P2kJvMum46aWHIbAFKkwonAtWt4bmieiYm_41PNj6CS9tRzI2XAyEmJJczlbUxgPUlB1M-7RchIFFHaXzEEKHCtDHQZQcAmJozd7WiCTGjdhYN0bTG8b5pePZTnSN_aEC1OoCQ3irCGTID?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfNEI9V0WjXa9P2kJvMum46aWHIbAFKkwonAtWt4bmieiYm_41PNj6CS9tRzI2XAyEmJJczlbUxgPUlB1M-7RchIFFHaXzEEKHCtDHQZQcAmJozd7WiCTGjdhYN0bTG8b5pePZTnSN_aEC1OoCQ3irCGTID?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"offer-productrelated-resources\">Offer Product-related Resources<\/h4>\n\n\n<p>After a store purchase, send helpful resources related to the item, like a how-to guide or tips to maximize its use. For example, if a customer buys a camera, link a guide on photography basics into a follow-up email. This shows your expertise within your niche, and shows your customers that you care about their experience beyond the profits.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"revive-abandoned-carts\">Revive Abandoned Carts<\/h4>\n\n\n<p>Personalized emails reminding customers of items left in their cart can prompt them to complete their purchase. Include the specific items and offer assistance or incentives to encourage the sale.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfllA-raehW44hzCwFwCey1DF-TVDXLJtgjS88j4oEeLzzSZdXMWzRkZS6hSWuIWub2pDkfHa-6sGUyUDTN84du7ebxOa0v3JStZxdTZH7QWSepk1nzxjpe1PTwK3DtRSwY5TElXHYVwrZMZLmC-u3Cpcw0?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfllA-raehW44hzCwFwCey1DF-TVDXLJtgjS88j4oEeLzzSZdXMWzRkZS6hSWuIWub2pDkfHa-6sGUyUDTN84du7ebxOa0v3JStZxdTZH7QWSepk1nzxjpe1PTwK3DtRSwY5TElXHYVwrZMZLmC-u3Cpcw0?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"utilize-popups\">Utilize Popups<\/h3>\n\n\n<p id=\"utilize\">Shopify popups <a target=\"_blank\" href=\"https:\/\/getsitecontrol.com\/blog\/website-popup-statistics\/#conversions-mobile-vs-desktop:~:text=The%C2%A0results%20showed%20a%2010%25%20average%20click%2Dthrough%20rate%20for%C2%A0mobile%20devices%20and%C2%A07.09%25%20for%C2%A0desktop.%20That%20means%20mobile%20popups%20engage%20on%20average%2042.04%25%20better%20than%20popups%20on%20desktop\">show<\/a> an average click-through-rate of 8.5%, which is at least twice the average open rates for most emails. With Adoric, you can set up converting email popups with only a few clicks.<\/p>\n\n\n\n<p>If, for example, your objective for a month is to grow your email community, using a \u201cwelcome newsletter popup\u201d would serve you right. However, if you\u2019d like to both grow your email list and boost conversions by offering discounts, creating an email popup with coupons is a better fit.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdI5v_uRuzQBWmKrwDrWM3tSlijq1dvpoOtReAxu2DzwCtxrCiCakfESn5Ip2o9l_5sbwG0DbFeRgYDVB63MNNDIkgo2bY8D_eeL6kIJLKsEW4gYhit53SIpzmbWKs14rAObROA9_pF-Zhi-SSWB5HueNY?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdI5v_uRuzQBWmKrwDrWM3tSlijq1dvpoOtReAxu2DzwCtxrCiCakfESn5Ip2o9l_5sbwG0DbFeRgYDVB63MNNDIkgo2bY8D_eeL6kIJLKsEW4gYhit53SIpzmbWKs14rAObROA9_pF-Zhi-SSWB5HueNY?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdI5v_uRuzQBWmKrwDrWM3tSlijq1dvpoOtReAxu2DzwCtxrCiCakfESn5Ip2o9l_5sbwG0DbFeRgYDVB63MNNDIkgo2bY8D_eeL6kIJLKsEW4gYhit53SIpzmbWKs14rAObROA9_pF-Zhi-SSWB5HueNY?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/noscript><\/figure>\n\n\n\n<p>Once here, customize your email campaign from the ready-made templates. We\u2019ve pooled the templates into our design \u201cWizard\u201d by sampling hundreds of Shopify email popups and A\/B testing several options to test conversions.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"stick-with-a-schedule\">Stick with a Schedule<\/h3>\n\n\n<p id=\"setfrequency\">Sending emails on a consistent schedule helps build anticipation, as customers come to expect your communications at specific times. To achieve this, you can prepare content in advance to reduce last-minute stress. This also ensures quality across all your email campaigns.<\/p>\n\n\n\n<p>Most email marketing tools also allow you to schedule email batches, even during busy sales periods. That way, you can set up an email during free hours, A\/B test them, and schedule them to go out at the right time.<\/p>\n\n\n\n<p>Lastly, experiment with different times to identify when your audience is most responsive, then stick to what works.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"maximize-preview-texts\">Maximize Preview Texts<\/h3>\n\n\n<p id=\"maximize\">Preview texts, often overlooked, are crucial for engaging readers. They offer a sneak peek of your email&#8217;s content and can entice readers to open it.<\/p>\n\n\n\n<p>Here, SEMRush delivers a brilliant preview text by expounding on the subject line in the copy. While the subject line emphasizes the results, the preview text shows exactly how they think readers can achieve the result.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXehpDJG-rnPqKruMUuelYFBxpTAsPxIxInIlV_fBMMsBAXaO41GnPIjxHfLtlI5tVJ5yItYzDZGmggLthJsLfG7PGNcctHA7K0Gcbk3Ton2JnNNn9EN1ZPhTJ-qJamZeianF5DfWVLGpKDJW2gz-X0vn4BP?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXehpDJG-rnPqKruMUuelYFBxpTAsPxIxInIlV_fBMMsBAXaO41GnPIjxHfLtlI5tVJ5yItYzDZGmggLthJsLfG7PGNcctHA7K0Gcbk3Ton2JnNNn9EN1ZPhTJ-qJamZeianF5DfWVLGpKDJW2gz-X0vn4BP?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Note that both the subject line and preview texts begin with visual, active words, which further compels the reader to dig into the email.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"ab-test-your-copies\">A\/B Test Your Copies<\/h3>\n\n\n<p id=\"abtest\">A\/B testing can significantly boost engagement and conversions. When A\/B testing, start with the minor elements. Test variations in subject lines, headers, or CTAs first to see what resonates.<\/p>\n\n\n\n<p>If you receive customer feedback, pay attention to the responses and adjust your strategy accordingly. Monitor which versions of your email campaigns perform better to refine future emails.<\/p>\n\n\n\n<p>Don\u2019t pull off drastic changes that may affect your brand perception or reception. Introduce changes slowly.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"simplify-unsubscribing\">Simplify Unsubscribing<\/h3>\n\n\n<p id=\"simplify\">It\u2019s okay to not want to see customers drop off your email list. However, making it easy for uninterested customers to unsubscribe will help you maintain a healthy email list. Unsubscribing should be a straightforward process, as keeping disengaged users only harms your email metrics over time.<\/p>\n\n\n\n<p>Avoid the following:<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"obscure-unsubscribe-buttons\">Obscure Unsubscribe Buttons<\/h4>\n\n\n<p>Just as users don\u2019t need to consult a map to get on your email list, they don\u2019t need one to leave. Place your unsubscribe buttons where users can conveniently click them. This should ideally be at the bottom of your emails, but you can experiment with different visible positions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdes3ZK18Lizm4wxHnqBNcKtgjTAQR6jWi4l3x7nakR0ch5C_6HWMaG3t0XiaeW31wiANQ8OPub-zs1lQpJnydm0YSRNFkxPG3zNunlx-4BkO9VIr0j2Xs_QE48TvVYkZhSmVxYI3KsWw7G3uIirSV8hssu?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdes3ZK18Lizm4wxHnqBNcKtgjTAQR6jWi4l3x7nakR0ch5C_6HWMaG3t0XiaeW31wiANQ8OPub-zs1lQpJnydm0YSRNFkxPG3zNunlx-4BkO9VIr0j2Xs_QE48TvVYkZhSmVxYI3KsWw7G3uIirSV8hssu?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n<h4 class=\"wp-block-heading\" id=\"requiring-users-to-send-a-message\">Requiring Users to Send a Message<\/h4>\n\n\n<p>Forcing users to email you or contact support to unsubscribe creates frustration and reflects poorly on your brand. Automate the process so users can leave without waiting on customer support.<\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"complicating-the-process\">Complicating the Process<\/h4>\n\n\n<p>Don\u2019t make unsubscribing a multi-step ordeal. The process should be quick and easy, ideally completed with a single click or through a simple confirmation page. Don\u2019t be like the folks at Science Careers who created an entire, overwhelming list of email preferences to consider when attempting to unsubscribe.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeNkuD8G1GjRdn41b_svBKElNKohQ2zVxluUtUgT9zUa71gE-H3rgDJw4BR9pdfts4F776b7YcWiIcPklOAOeCjIF8aljmaHsp2sIGpKp70vJyKJrXQLP1APJFCNSzMzoS_q0LFOddkGyt3InmKCrONrg_E?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeNkuD8G1GjRdn41b_svBKElNKohQ2zVxluUtUgT9zUa71gE-H3rgDJw4BR9pdfts4F776b7YcWiIcPklOAOeCjIF8aljmaHsp2sIGpKp70vJyKJrXQLP1APJFCNSzMzoS_q0LFOddkGyt3InmKCrONrg_E?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"creating-an-email-marketing-campaign-with-adoric\"><strong>Creating an Email Marketing Campaign With Adoric<\/strong><\/h2>\n\n\n<p>Adoric offers three distinct email campaign types to explore for your Shopify email marketing. As discussed earlier (see Utilize Popups), you can preview at least five different email templates per campaign type.<\/p>\n\n\n\n<p>To get started<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"customize-a-template\"><strong>Customize a Template<\/strong><\/h3>\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdI5v_uRuzQBWmKrwDrWM3tSlijq1dvpoOtReAxu2DzwCtxrCiCakfESn5Ip2o9l_5sbwG0DbFeRgYDVB63MNNDIkgo2bY8D_eeL6kIJLKsEW4gYhit53SIpzmbWKs14rAObROA9_pF-Zhi-SSWB5HueNY?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdI5v_uRuzQBWmKrwDrWM3tSlijq1dvpoOtReAxu2DzwCtxrCiCakfESn5Ip2o9l_5sbwG0DbFeRgYDVB63MNNDIkgo2bY8D_eeL6kIJLKsEW4gYhit53SIpzmbWKs14rAObROA9_pF-Zhi-SSWB5HueNY?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdI5v_uRuzQBWmKrwDrWM3tSlijq1dvpoOtReAxu2DzwCtxrCiCakfESn5Ip2o9l_5sbwG0DbFeRgYDVB63MNNDIkgo2bY8D_eeL6kIJLKsEW4gYhit53SIpzmbWKs14rAObROA9_pF-Zhi-SSWB5HueNY?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/noscript><\/figure>\n\n\n\n<p>Once here, customize your campaign from the ready-made templates. After choosing a template, edit the template to make it gel with your store\u2019s branding. We\u2019ve grouped the edit options for easy navigation.<\/p>\n\n\n\n<p>You can shuffle template design types, change the style, rewrite the text for your popup, or add a new background image.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcXonOOwd0LHP2-VxysZIpzZaM_7RT5uGmQz-45it_wVqLiW2V0nZ45H5Z5ECId_nYSq4UYWjSyPgr9rxxP-ppMPBxW5JOHPCJCd6iX9v8JYzZfwIqJz1nJG8Mz4Z-2e-bi1qxFQTob1oYjeZSAzlguGc8G?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcXonOOwd0LHP2-VxysZIpzZaM_7RT5uGmQz-45it_wVqLiW2V0nZ45H5Z5ECId_nYSq4UYWjSyPgr9rxxP-ppMPBxW5JOHPCJCd6iX9v8JYzZfwIqJz1nJG8Mz4Z-2e-bi1qxFQTob1oYjeZSAzlguGc8G?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>For effective customization:<\/p>\n\n\n\n<ul>\n<li>Use an original image.<\/li>\n\n\n\n<li>Make the header clearly visible.<\/li>\n\n\n\n<li>Change the colors to match with your store\u2019s custom colors.<\/li>\n\n\n\n<li>Use a contrasting color for the call to action button.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"set-triggers\"><strong>Set Triggers<\/strong><\/h3>\n\n\n<p>Before publishing an email popup, you can set the trigger to capture your audience at the right time. For example, with an exit intent popup, the trigger should be set to appear on exit intent.<\/p>\n\n\n\n<p>To edit a trigger, click the banner at the bottom of the page.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdUkFviVXrrZNUjys3qo8iQBQsNCv9HQU83VINvdy3nuuoX_Ib3U5wb5bKN8xVXv78E4L7rHJOtSiiP3Mk2jCtPokoRFGrxbr9VgKYJddLJZuFGE3Rx0jy79Zpirv54UBeEbdxiOfQbhAfbD9l0ulg0-jnO?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdUkFviVXrrZNUjys3qo8iQBQsNCv9HQU83VINvdy3nuuoX_Ib3U5wb5bKN8xVXv78E4L7rHJOtSiiP3Mk2jCtPokoRFGrxbr9VgKYJddLJZuFGE3Rx0jy79Zpirv54UBeEbdxiOfQbhAfbD9l0ulg0-jnO?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>We set the customer triggers based on analysis of 100+ Shopify popups across multiple stores. For example, the timing for this sample popup says \u201cafter 5 seconds\u201d. This means that the popup will only appear once a customer has been on your page for five seconds. Each popup will also only appear once per browsing session.<\/p>\n\n\n\n<p>Click the \u201cpencil\u201d icon to make changes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc8Wqny6cOo-rAm2LvHe5w6Q0YJRmU2-sFwzDNi3v4thWSg2QRJRPlxyfToDefAdE0kr5J3_zVDDcS95yrUg-4If5QiogWgc0uwoF4H4rziFpeReR8GHT4rkWhBaFUbDZLoKpCARDWeLFl9eTz8oEeqDNdp?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc8Wqny6cOo-rAm2LvHe5w6Q0YJRmU2-sFwzDNi3v4thWSg2QRJRPlxyfToDefAdE0kr5J3_zVDDcS95yrUg-4If5QiogWgc0uwoF4H4rziFpeReR8GHT4rkWhBaFUbDZLoKpCARDWeLFl9eTz8oEeqDNdp?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>You\u2019ll be prompted to continue in the editor. If you\u2019d prefer to work with the in-built triggers, select \u201cStay in Wizard\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfb2YCdTIZNvE0GfMR50gQpJUW-MMPAywcfKbJ1fd3ihnzFYy5U-fZTFkuSAuyisUmPPh07Eh82JFpuIdXOUiy_D9VCultiO8vlNnMycFVqipcab8-p5bPRKBrjLTCfwEK-DnfP5OQjybTmtPz5jvRudL0?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfb2YCdTIZNvE0GfMR50gQpJUW-MMPAywcfKbJ1fd3ihnzFYy5U-fZTFkuSAuyisUmPPh07Eh82JFpuIdXOUiy_D9VCultiO8vlNnMycFVqipcab8-p5bPRKBrjLTCfwEK-DnfP5OQjybTmtPz5jvRudL0?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Once you\u2019re done editing the trigger, it\u2019s time to publish your popup. But before that\u2026<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"preview-your-campaign\"><strong>Preview Your Campaign<\/strong><\/h3>\n\n\n<p>Ever hit send on a tweet or an email before spotting a typo? Happens to everyone! To avoid snaggy mistakes like typos or wrongly-placed background images, preview your campaign before it goes live.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdjE4y8e3ZgWCTSapjxmGgzXjSaBqymnn_KUkvepkoy-JYdh2JNkgmefFqAZDcGcc8YR0PyvhcMDoWdPzi2HnmWM47UIiA0izSVx-xUe3uY1ye9mPPjUllzlsrMLCSAlOxbDXUyDjNc2DJXAwC4uMDTjqY?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdjE4y8e3ZgWCTSapjxmGgzXjSaBqymnn_KUkvepkoy-JYdh2JNkgmefFqAZDcGcc8YR0PyvhcMDoWdPzi2HnmWM47UIiA0izSVx-xUe3uY1ye9mPPjUllzlsrMLCSAlOxbDXUyDjNc2DJXAwC4uMDTjqY?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Hit the \u201ceye\u201d icon at the top right of your dashboard. This will prompt a unique preview link. Copy the link and paste it into a new tab to see how your popup looks.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeXc4wvNQ0LWYIhObHOTFBrzi5aRiBPctfFXCbO9wf7Kll6ucn1FCEL1nMgHPFTnX0S3wbGFtHX05WtYhKuKHWjoGbc6K1wJlSmMe-suo79H2ot4rsP0CUZoSz5Fm7g6TzJKbyDaaCxmYbUQ0WGMvcnwdXs?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeXc4wvNQ0LWYIhObHOTFBrzi5aRiBPctfFXCbO9wf7Kll6ucn1FCEL1nMgHPFTnX0S3wbGFtHX05WtYhKuKHWjoGbc6K1wJlSmMe-suo79H2ot4rsP0CUZoSz5Fm7g6TzJKbyDaaCxmYbUQ0WGMvcnwdXs?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Note changes, if any, and make adjustments in your dashboard. Once you do, you can then publish your email popup to your Shopify store.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"why-shopify-email-marketing-matters\"><strong>Why Shopify Email Marketing Matters<\/strong><\/h2>\n\n\n<p>Email marketing on Shopify offers numerous benefits including:<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"huge-roi\">Huge ROI<\/h3>\n\n\n<p>Email marketing boasts one of the highest return on investment (ROI) rates among digital marketing channels. <a target=\"_blank\" href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\">Litmus reports<\/a> that for every $1 spent on email marketing, the average ROI is $36. This impressive return can be attributed to the cost-effectiveness and high engagement rates of email marketing.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"personalization\">Personalization<\/h3>\n\n\n<p>Personalization is a key driver of success in email marketing. Most emails are tailored to individual preferences and behaviors, which significantly enhances customer experience and increases engagement.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"provides-valuable-customer-data\">Provides Valuable Customer Data<\/h3>\n\n\n<p>Email marketing supplies valuable information that can be used to track user\u2019s shopping patterns. Most tools provide data for click-through rates, open rates, and click-to-open rates. With this data, you can properly segment and strategize your marketing efforts towards precise conversions.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"serves-multiple-sales-stages\">Serves Multiple Sales Stages<\/h3>\n\n\n<p>A Shopify store might use an automated email sequence to follow up with new customers, offering them a series of welcome emails, product recommendations, and feedback surveys.<\/p>\n\n\n\n<p>These email categories fit into the different stages of a sales funnel, from awareness to post-purchase.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"types-of-shopify-marketing-emails\"><strong>Types of Shopify Marketing Emails<\/strong><\/h2>\n\n\n<p>Once you send out a welcome email, what happens next? Are there other types of Shopify emails for your customers? Certainly. Below are some email types to diversify your content collection.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"welcome-emails\">Welcome Emails<\/h3>\n\n\n<p>Welcome emails are designed to greet new subscribers and create a positive first impression. They are typically the first point of contact after a customer signs up for your email list or creates an account on your Shopify store.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcjU1oFirkCFyTTdNl8DqnhFjMuJqCHjPBgftTBDj4agLExZtJF2ziuFo-X49zVrps9I9RlFUfnFASUH8O5UgveaJyhLDqCtNet9m168xjFouBHME8YpZx8qfpl4zhRRl_Hjg3fQW7EAHk-4PUEX3KBaOJ6?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcjU1oFirkCFyTTdNl8DqnhFjMuJqCHjPBgftTBDj4agLExZtJF2ziuFo-X49zVrps9I9RlFUfnFASUH8O5UgveaJyhLDqCtNet9m168xjFouBHME8YpZx8qfpl4zhRRl_Hjg3fQW7EAHk-4PUEX3KBaOJ6?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Additionally, welcome emails encourage subscribers to explore your store, browse products, or follow you on social media. They\u2019re more effective at engaging subscribers compared to standard promotional emails.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"promotion-emails\">Promotion Emails<\/h3>\n\n\n<p>These emails are crafted to drive sales by highlighting special offers, discounts, or limited-time deals. They clearly state the details of the promotion, whether it&#8217;s a percentage off, a buy-one-get-one-free offer, or a seasonal sale.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfUwfQzTTu7aO4gJV_tjuB-ZZHbWUWJKVKVG3jj7dOljOGyNsV9lYLjWjTiqtMT5y2FQ4y8ANCYveoRMqPWCAMi50H43G1bxnJ8Rra-YZvtifjv7LkkRoDq6bvDcUmlKY5i3lCXiaBNLPRiu22MEPoBPtk?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfUwfQzTTu7aO4gJV_tjuB-ZZHbWUWJKVKVG3jj7dOljOGyNsV9lYLjWjTiqtMT5y2FQ4y8ANCYveoRMqPWCAMi50H43G1bxnJ8Rra-YZvtifjv7LkkRoDq6bvDcUmlKY5i3lCXiaBNLPRiu22MEPoBPtk?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>To create a sense of urgency, these emails often use phrases like \u201cHurry, offer ends in 24 hours!\u201d and include eye-catching visuals to showcase the promotion. Promotional emails are highly effective at driving sales, with <a target=\"_blank\" href=\"https:\/\/www.sixthcitymarketing.com\/email-marketing-stats\/\">60% of consumers <\/a>reporting that they have made a purchase as a result of receiving such an email.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"postpurchase-emails\">Post-purchase Emails<\/h3>\n\n\n<p>Post-purchase emails go out once a customer completes a transaction. These emails provide details about the purchase, such as items bought, shipping information, and estimated delivery date.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfUXga3s7XXSenSiHopqxhksdpk8IOYwX1mRa8FL552Ss4LrnLc4I_DCFnLO7d90y8sfeN4Jj0QAok7LwUZj-yLS0n4ndCttx4HLCz0fzCD36nQ67Y7N0WvAkfUPNdF43BWTpv-7oGl_NgLcGwqE4Qq3EoW?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfUXga3s7XXSenSiHopqxhksdpk8IOYwX1mRa8FL552Ss4LrnLc4I_DCFnLO7d90y8sfeN4Jj0QAok7LwUZj-yLS0n4ndCttx4HLCz0fzCD36nQ67Y7N0WvAkfUPNdF43BWTpv-7oGl_NgLcGwqE4Qq3EoW?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Here\u2019s where to plug in additional resources, information on warranty, return policy details, product care tips, or usage guides. Here\u2019s also where to recommend products that complement the just-purchased item.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"educational-emails\">Educational Emails<\/h3>\n\n\n<p>Educational emails focus on providing value to subscribers by sharing knowledge, tips, or insights related to your products or industry. These emails are designed to establish your brand as an authority and build trust with your audience. They offer informative content, such as how-to guides, tutorials, or expert advice, without being overly promotional.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfLvoTdDHp2KO-pC3joGbHv5roSZzTJLONAZ-bsnw4UTEbIlAh4KFiWzIZeYdP51iKgTXqsixL-1jb6MOYgqWOhSiAdaAw5JmVi_hdi22JFZ-uKPsgfgFPLlwoIPjKL9g8GCToec_crgwn5xPVhKdzyBvaj?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfLvoTdDHp2KO-pC3joGbHv5roSZzTJLONAZ-bsnw4UTEbIlAh4KFiWzIZeYdP51iKgTXqsixL-1jb6MOYgqWOhSiAdaAw5JmVi_hdi22JFZ-uKPsgfgFPLlwoIPjKL9g8GCToec_crgwn5xPVhKdzyBvaj?key=jGjQdXQpgEkzNX25w6-x8w\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Each email type serves a purpose and contributes to a customer\u2019s sales journey, whether on Shopify or not.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"expert-summary\"><strong>Expert Summary<\/strong><\/h2>\n\n\n<p>\u201cWith Shopify email marketing, the gem is in the details, the tiny adjustments. Though most Shopify sellers brush this aside as it doesn\u2019t seem to be a core aspect of running a Shopify store, the practiced discussed in this piece have confirmed that email marketing is a huge revenue source for Shopify sellers. Absolutely encourage Shopify sellers to give some of these a shot.\u201d &#8211; Tal Revivo, CEO, Adoric.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n<p>The email marketing industry will expand in the coming years. Once you can nail your strategy, you can set up systems that automate your email marketing processes and guarantee your business a well-oiled revenue channel.<\/p>\n\n\n\n<p>Start by revising your CTAs. Start by offering incentives to first-time and long-term customers. Create welcome email popups that build your email list. Start your Shopify email marketing with Adoric, and join 5000+ Shopify sellers already doing this.<\/p>\n\n\n\n<p>Click the button below to get started.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns14148_0db144-37{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns14148_0db144-37 .kt-button{font-weight:normal;font-style:normal;}.kt-btns14148_0db144-37 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns14148_0db144-37 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns14148_0db144-37 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns14148_0db144-37 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns14148_0db144-37 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns14148_0db144-37 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns14148_0db144-37 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns14148_0db144-37\"><style>.wp-block-kadence-advancedbtn .kb-btn14148_14815c-f9.kb-button, ul.menu .wp-block-kadence-advancedbtn .kb-btn14148_14815c-f9.kb-button{width:300px;}.wp-block-kadence-advancedbtn .kb-btn14148_14815c-f9.kb-button{background:#2d5c2d;}<\/style><a class=\"kb-button kt-button button kb-btn14148_14815c-f9 kt-btn-size-standard kt-btn-width-type-fixed kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" target=\"_blank\" href=\"https:\/\/apps.shopify.com\/adoric-popups\"><span class=\"kt-btn-inner-text\"><strong>Add Adoric Shopify App<\/strong><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is still the most converting channel for businesses, particularly B2B. Per Statista, 347 billion emails are exchanged daily<\/p>\n","protected":false},"author":73,"featured_media":14149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[11,32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Practices for Email Marketing on Shopify - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Discover the best Shopify email marketing practices including email segmentation, writing clear CTAs, and offering incentives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adoric.com\/blog\/shopify-email-marketing-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices for Email Marketing on Shopify - 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