{"id":14297,"date":"2026-01-28T09:40:26","date_gmt":"2026-01-28T06:40:26","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=14297"},"modified":"2026-01-28T09:40:28","modified_gmt":"2026-01-28T06:40:28","slug":"bundles_or_upsells","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/bundles_or_upsells\/","title":{"rendered":"Bundles vs Upsells: What Increases Revenue per Visitor?"},"content":{"rendered":"\n<p>Bundles generally increase revenue per visitor more consistently than upsells because they influence the buying decision <em>before<\/em> checkout, not after. Upsells can add incremental revenue, but bundles\u2014especially quantity-based bundles\u2014tend to drive higher average order value with less friction and lower drop-off.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#Why_This_Comparison_Matters_More_Than_Ever\" title=\"Why This Comparison Matters More Than Ever\">Why This Comparison Matters More Than Ever<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#What_Bundles_and_Upsells_Actually_Do_Mechanically\" title=\"What Bundles and Upsells Actually Do (Mechanically)\">What Bundles and Upsells Actually Do (Mechanically)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#What_a_Bundle_Does\" title=\"What a Bundle Does\">What a Bundle Does<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#What_an_Upsell_Does\" title=\"What an Upsell Does\">What an Upsell Does<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#Bundles_vs_Upsells_Revenue_per_Visitor_Breakdown\" title=\"Bundles vs Upsells: Revenue per Visitor Breakdown\">Bundles vs Upsells: Revenue per Visitor Breakdown<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#Bundles_Higher_Impact_Earlier\" title=\"Bundles: Higher Impact, Earlier\">Bundles: Higher Impact, Earlier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#Upsells_Incremental_but_Fragile\" title=\"Upsells: Incremental, but Fragile\">Upsells: Incremental, but Fragile<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#Where_Bundles_Clearly_Outperform_Upsells\" title=\"Where Bundles Clearly Outperform Upsells\">Where Bundles Clearly Outperform Upsells<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#When_Upsells_Still_Make_Sense\" title=\"When Upsells Still Make Sense\">When Upsells Still Make Sense<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#The_Role_of_Quantity_Breaks_The_Overlooked_Middle_Ground\" title=\"The Role of Quantity Breaks (The Overlooked Middle Ground)\">The Role of Quantity Breaks (The Overlooked Middle Ground)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#Common_Mistakes_Merchants_Make\" title=\"Common Mistakes Merchants Make\">Common Mistakes Merchants Make<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#Can_Bundles_and_Upsells_Work_Together\" title=\"Can Bundles and Upsells Work Together?\">Can Bundles and Upsells Work Together?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#Are_bundles_better_than_upsells_for_increasing_AOV\" title=\"Are bundles better than upsells for increasing AOV?\">Are bundles better than upsells for increasing AOV?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#Do_upsells_hurt_conversion_rates\" title=\"Do upsells hurt conversion rates?\">Do upsells hurt conversion rates?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#Can_bundles_and_upsells_be_used_together\" title=\"Can bundles and upsells be used together?\">Can bundles and upsells be used together?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#What_products_work_best_with_bundles\" title=\"What products work best with bundles?\">What products work best with bundles?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#How_do_quantity_breaks_compare_to_upsells\" title=\"How do quantity breaks compare to upsells?\">How do quantity breaks compare to upsells?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/bundles_or_upsells\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"why-this-comparison-matters-more-than-ever\"><span class=\"ez-toc-section\" id=\"Why_This_Comparison_Matters_More_Than_Ever\"><\/span>Why This Comparison Matters More Than Ever<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Most Shopify merchants reach a point where traffic growth slows, costs rise, and revenue plateaus. At that stage, increasing <strong>revenue per visitor<\/strong> becomes more important than acquiring more visitors.<\/p>\n\n\n\n<p>This is where merchants usually ask:<\/p>\n\n\n\n<ul>\n<li>Should we add upsells?<\/li>\n\n\n\n<li>Should we create bundles?<\/li>\n\n\n\n<li>Or should we do both?<\/li>\n<\/ul>\n\n\n\n<p>The problem is that upsells and bundles work on <strong>different psychological moments<\/strong> in the buying journey. Treating them as interchangeable leads to underwhelming results.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-bundles-and-upsells-actually-do-mechanically\"><span class=\"ez-toc-section\" id=\"What_Bundles_and_Upsells_Actually_Do_Mechanically\"><\/span>What Bundles and Upsells Actually Do (Mechanically)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"what-a-bundle-does\"><span class=\"ez-toc-section\" id=\"What_a_Bundle_Does\"><\/span>What a Bundle Does<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>A bundle changes the <em>initial purchase decision<\/em>. It reframes the offer so the customer evaluates multiple items or quantities as a single, higher-value choice.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul>\n<li>Buy 2, save 10%<\/li>\n\n\n\n<li>Buy 3, save more<\/li>\n\n\n\n<li>Starter kits or multi-product sets<\/li>\n<\/ul>\n\n\n\n<p>This approach increases AOV <strong>without requiring a second \u201cyes.\u201d<\/strong><\/p>\n\n\n\n<p>This is the core strategy behind <strong>Adoric Bundles Quantity Breaks<\/strong>, which focuses on showing bundle and quantity logic directly on the product page, before checkout friction exists.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"what-an-upsell-does\"><span class=\"ez-toc-section\" id=\"What_an_Upsell_Does\"><\/span>What an Upsell Does<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>An upsell asks for an <em>additional decision<\/em> after the customer has already committed to buying.<\/p>\n\n\n\n<p>Examples:<\/p>\n\n\n\n<ul>\n<li>\u201cAdd this for $9.99\u201d<\/li>\n\n\n\n<li>\u201cUpgrade to premium\u201d<\/li>\n\n\n\n<li>Post-add-to-cart recommendations<\/li>\n<\/ul>\n\n\n\n<p>Upsells rely on momentum, but they also introduce a new choice\u2014one that can be ignored or declined.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"bundles-vs-upsells-revenue-per-visitor-breakdown\"><span class=\"ez-toc-section\" id=\"Bundles_vs_Upsells_Revenue_per_Visitor_Breakdown\"><\/span>Bundles vs Upsells: Revenue per Visitor Breakdown<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"bundles-higher-impact-earlier\"><span class=\"ez-toc-section\" id=\"Bundles_Higher_Impact_Earlier\"><\/span>Bundles: Higher Impact, Earlier<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Bundles typically:<\/p>\n\n\n\n<ul>\n<li>Increase AOV more predictably<\/li>\n\n\n\n<li>Maintain or improve conversion rate<\/li>\n\n\n\n<li>Feel like value, not persuasion<\/li>\n<\/ul>\n\n\n\n<p>Because the bundle is part of the main offer, customers don\u2019t feel interrupted. In categories like apparel, supplements, beauty, and B2B-lite ecommerce, bundle-based pricing often becomes the default buying path.<\/p>\n\n\n\n<p>This is especially true with <strong>quantity breaks<\/strong>, where customers naturally expect better pricing for buying more.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"upsells-incremental-but-fragile\"><span class=\"ez-toc-section\" id=\"Upsells_Incremental_but_Fragile\"><\/span>Upsells: Incremental, but Fragile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Upsells can work well when:<\/p>\n\n\n\n<ul>\n<li>The add-on is obviously complementary<\/li>\n\n\n\n<li>The price gap is small<\/li>\n\n\n\n<li>The customer is already confident<\/li>\n<\/ul>\n\n\n\n<p>However, upsells often:<\/p>\n\n\n\n<ul>\n<li>Have lower acceptance rates<\/li>\n\n\n\n<li>Depend heavily on timing and UX<\/li>\n\n\n\n<li>Stop performing once customers get used to them<\/li>\n<\/ul>\n\n\n\n<p>They add revenue at the margins, but they rarely transform revenue per visitor on their own.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"where-bundles-clearly-outperform-upsells\"><span class=\"ez-toc-section\" id=\"Where_Bundles_Clearly_Outperform_Upsells\"><\/span>Where Bundles Clearly Outperform Upsells<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Bundles usually win when:<\/p>\n\n\n\n<ul>\n<li>Products are repeat-purchase or consumable<\/li>\n\n\n\n<li>Customers buy more than one unit naturally<\/li>\n\n\n\n<li>Margins support volume incentives<\/li>\n\n\n\n<li>You want predictable AOV growth<\/li>\n<\/ul>\n\n\n\n<p>Example scenarios:<\/p>\n\n\n\n<ul>\n<li>Apparel basics (buy 2\u20133 items)<\/li>\n\n\n\n<li>Supplements (monthly supply bundles)<\/li>\n\n\n\n<li>Beauty routines (multi-step sets)<\/li>\n\n\n\n<li>Office or B2B-lite products (tiered pricing)<\/li>\n<\/ul>\n\n\n\n<p>In these cases, bundles remove decision fatigue rather than adding to it.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"when-upsells-still-make-sense\"><span class=\"ez-toc-section\" id=\"When_Upsells_Still_Make_Sense\"><\/span>When Upsells Still Make Sense<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Upsells are useful when:<\/p>\n\n\n\n<ul>\n<li>The add-on is optional, not essential<\/li>\n\n\n\n<li>Bundling would feel forced<\/li>\n\n\n\n<li>You want to test incremental revenue quickly<\/li>\n<\/ul>\n\n\n\n<p>They work best as <em>supporting tactics<\/em>, not the primary growth lever.<\/p>\n\n\n\n<p>This is why high-performing Shopify stores usually treat upsells as secondary to their main pricing and bundle strategy.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-role-of-quantity-breaks-the-overlooked-middle-ground\"><span class=\"ez-toc-section\" id=\"The_Role_of_Quantity_Breaks_The_Overlooked_Middle_Ground\"><\/span>The Role of Quantity Breaks (The Overlooked Middle Ground)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Quantity breaks sit between bundles and upsells.<\/p>\n\n\n\n<p>They:<\/p>\n\n\n\n<ul>\n<li>Preserve simplicity<\/li>\n\n\n\n<li>Reward higher quantity<\/li>\n\n\n\n<li>Don\u2019t require extra products<\/li>\n\n\n\n<li>Scale cleanly across catalogs<\/li>\n<\/ul>\n\n\n\n<p>This is why many merchants move from upsells to quantity-based bundles over time. Quantity breaks combine the strength of bundles with the simplicity of single-product offers.<\/p>\n\n\n\n<p>This is also where <strong>Adoric Bundles Quantity Breaks<\/strong> fits naturally\u2014enabling bundles and quantity logic without complicating inventory or checkout.<\/p>\n\n\n\n<p>For comparison against discount-heavy approaches, see:<br><strong>Why Most Shopify Discounts Hurt Profit More Than They Help<\/strong><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"common-mistakes-merchants-make\"><span class=\"ez-toc-section\" id=\"Common_Mistakes_Merchants_Make\"><\/span>Common Mistakes Merchants Make<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<ul>\n<li>Relying on upsells to fix low AOV<\/li>\n\n\n\n<li>Introducing upsells too late in the funnel<\/li>\n\n\n\n<li>Creating bundles that feel arbitrary<\/li>\n\n\n\n<li>Overloading product pages with offers<\/li>\n\n\n\n<li>Treating bundles as promotions instead of pricing logic<\/li>\n<\/ul>\n\n\n\n<p>Most failures come from <strong>using the right tactic at the wrong moment<\/strong>.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"can-bundles-and-upsells-work-together\"><span class=\"ez-toc-section\" id=\"Can_Bundles_and_Upsells_Work_Together\"><\/span>Can Bundles and Upsells Work Together?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Yes\u2014but with a clear hierarchy.<\/p>\n\n\n\n<p>High-performing stores usually:<\/p>\n\n\n\n<ol>\n<li>Use bundles or quantity breaks as the <em>primary offer<\/em><\/li>\n\n\n\n<li>Use upsells selectively for accessories or extensions<\/li>\n\n\n\n<li>Avoid stacking too many incentives at once<\/li>\n<\/ol>\n\n\n\n<p>Bundles lead. Upsells support.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"are-bundles-better-than-upsells-for-increasing-aov\"><span class=\"ez-toc-section\" id=\"Are_bundles_better_than_upsells_for_increasing_AOV\"><\/span>Are bundles better than upsells for increasing AOV?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>In most cases, yes. Bundles affect the initial purchase decision, which makes them more reliable for AOV growth.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"do-upsells-hurt-conversion-rates\"><span class=\"ez-toc-section\" id=\"Do_upsells_hurt_conversion_rates\"><\/span>Do upsells hurt conversion rates?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>They can, especially if poorly timed or visually intrusive.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"can-bundles-and-upsells-be-used-together\"><span class=\"ez-toc-section\" id=\"Can_bundles_and_upsells_be_used_together\"><\/span>Can bundles and upsells be used together?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Yes, but bundles should be the primary strategy, with upsells as secondary enhancements.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"what-products-work-best-with-bundles\"><span class=\"ez-toc-section\" id=\"What_products_work_best_with_bundles\"><\/span>What products work best with bundles?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Consumables, apparel basics, beauty, supplements, and B2B-lite products perform especially well.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"how-do-quantity-breaks-compare-to-upsells\"><span class=\"ez-toc-section\" id=\"How_do_quantity_breaks_compare_to_upsells\"><\/span>How do quantity breaks compare to upsells?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Quantity breaks usually outperform upsells for revenue per visitor because they feel like pricing logic, not persuasion.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>If your goal is to increase revenue per visitor, the question isn\u2019t <em>bundles or upsells<\/em>. It\u2019s <strong>which decision moment you want to influence<\/strong>.<\/p>\n\n\n\n<p>Bundles\u2014and especially quantity-based bundles\u2014work earlier, more naturally, and more consistently. Upsells still have a role, but they rarely carry the strategy on their own.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bundles generally increase revenue per visitor more consistently than upsells because they influence the buying decision before checkout, not after.<\/p>\n","protected":false},"author":1,"featured_media":14298,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bundles vs Upsells: What Increases Revenue per Visitor? - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Bundles or upsells\u2014what increases revenue per visitor on Shopify? 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