{"id":3111,"date":"2020-01-20T10:47:57","date_gmt":"2020-01-20T07:47:57","guid":{"rendered":"https:\/\/adoric.com\/learn\/?p=3111"},"modified":"2023-02-24T09:35:15","modified_gmt":"2023-02-24T06:35:15","slug":"14-uplift-in-sales-revenue-everything-5-pounds-case-study","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/14-uplift-in-sales-revenue-everything-5-pounds-case-study\/","title":{"rendered":"14% Uplift in Sales Revenue; Everything 5 Pounds Case Study"},"content":{"rendered":"<div class=\"article-case-study-download-book\">\n<div class=\"ribbon ribbon-top-right\">\n<div>Free Download<\/div>\n<\/div>\n<p><img decoding=\"async\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/everything-5-pounds-book.svg\" alt=\"Book\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/everything-5-pounds-book.svg\" alt=\"Book\" \/><\/noscript><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/14-uplift-in-sales-revenue-everything-5-pounds-case-study\/#Learn_how_Everything_5_Pounds_grew_their_sales_revenue_by_14\" title=\"Learn how Everything 5 Pounds grew their sales revenue by 14%\">Learn how Everything 5 Pounds grew their sales revenue by 14%<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/14-uplift-in-sales-revenue-everything-5-pounds-case-study\/#Meet_Everything_5_Pounds_E5P\" title=\"Meet Everything 5 Pounds (E5P)\">Meet Everything 5 Pounds (E5P)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/14-uplift-in-sales-revenue-everything-5-pounds-case-study\/#How_E5P_Increased_Their_Sales_By_Using_Adoric\" title=\"How E5P Increased Their Sales By Using Adoric\">How E5P Increased Their Sales By Using Adoric<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/14-uplift-in-sales-revenue-everything-5-pounds-case-study\/#Campaign_1\" title=\"Campaign #1\">Campaign #1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/14-uplift-in-sales-revenue-everything-5-pounds-case-study\/#Campaign_2\" title=\"Campaign #2\">Campaign #2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/14-uplift-in-sales-revenue-everything-5-pounds-case-study\/#Campaign_3\" title=\"Campaign #3\">Campaign #3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/14-uplift-in-sales-revenue-everything-5-pounds-case-study\/#Summary\" title=\"Summary\">Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Learn_how_Everything_5_Pounds_grew_their_sales_revenue_by_14\"><\/span>Learn how Everything 5 Pounds grew their sales revenue by 14%<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Get access to steps E5P used to increase their sales within a short time. These are actionable steps you can also take to improve yours.<br \/>\n<a target=\"_blank\" href=\"https:\/\/s3.amazonaws.com\/adoric-public-test\/E5P+-+British+Ecommerce+success+(2).pdf\">Download Now<\/a><\/p>\n<\/div>\n<p>Have you tried every marketing tactic in the book to increase your sales, but achieved very little results? If so, we understand your frustrations.<\/p>\n<p>But did you know that with the right set of tools and some tweaking, you can drive more sales from your website?<\/p>\n<p>In this case study, you will get to find out how Everything 5 Pounds was able to increase their sales just by making mild tweaks to their marketing strategies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Meet_Everything_5_Pounds_E5P\"><\/span>Meet Everything 5 Pounds (E5P)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the name implies, E5P is an online retailer that sells clothing and clothing accessories for \u00a35 or less.<\/p>\n<p>This young, vibrant startup caters to fashion enthusiasts looking to buy trendy clothes, shoes, bags and bag accessories, kids&#8217; clothing, etc. at ridiculously affordable prices.<\/p>\n<p>Though based in the United Kingdom, the company ships its products to customers around the world.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_E5P_Increased_Their_Sales_By_Using_Adoric\"><\/span>How E5P Increased Their Sales By Using Adoric<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>E5P had three major goals they needed to achieve:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Increase sales without having to use coupons<\/li>\n<li style=\"font-weight: 400;\">Reduce bounce rate<\/li>\n<li style=\"font-weight: 400;\">Improve the website\u2019s user experience<\/li>\n<\/ul>\n<p>To accomplish these goals, three separate campaigns were set up, each with its own unique strategy. They are as follows:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Campaign_1\"><\/span>Campaign #1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Goal: Reduce bounce rate<\/p>\n<p>Strategy<\/p>\n<p>One surefire strategy to reduce bounce rate on any website is by keeping users engaged for as long as possible. Armed with this knowledge, E5P created a popup that targeted first-time visitors to their website. This they did after some series of <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/a-b-testing-how-it-works\/\">A\/B testing<\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3781 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-1-E5P.jpg\" alt=\"Adoric Everything 5 Pound Case Study\" width=\"759\" height=\"723\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-1-E5P.jpg 759w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-1-E5P-300x286.jpg 300w\" data-sizes=\"(max-width: 759px) 100vw, 759px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 759px; --smush-placeholder-aspect-ratio: 759\/723;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3781 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-1-E5P.jpg\" alt=\"Adoric Everything 5 Pound Case Study\" width=\"759\" height=\"723\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-1-E5P.jpg 759w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-1-E5P-300x286.jpg 300w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/noscript><\/p>\n<p>The popup was programmed to fire up after a certain time delay. That is to say, it appeared automatically on the user\u2019s screen after a certain period of time &#8211; say 30 seconds.<\/p>\n<p>This simple tweak resulted in conversion rate going up by 12%.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Campaign_2\"><\/span>Campaign #2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Goal: Increase revenue with flash sale<\/p>\n<p>Strategy<\/p>\n<p>When you act on people\u2019s fear of missing out on something, more often than not, they end up making purchases from you, even if they never intended to.<\/p>\n<p>E5P leveraged this phenomenon (Fear of Missing Out) by setting up a flash sale on their site. Flash sale, basically, is a sales offer that lasts for a very short period of time.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3782 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-2-E5P.jpg\" alt=\"Adoric Everything 5 Pound Case Study\" width=\"788\" height=\"689\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-2-E5P.jpg 788w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-2-E5P-300x262.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-2-E5P-768x672.jpg 768w\" data-sizes=\"(max-width: 788px) 100vw, 788px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 788px; --smush-placeholder-aspect-ratio: 788\/689;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3782 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-2-E5P.jpg\" alt=\"Adoric Everything 5 Pound Case Study\" width=\"788\" height=\"689\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-2-E5P.jpg 788w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-2-E5P-300x262.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-2-E5P-768x672.jpg 768w\" sizes=\"(max-width: 788px) 100vw, 788px\" \/><\/noscript><\/p>\n<p>Four different popups were tested before the one above was chosen. It was placed on the product page, with the goal of using it to attract visitors to the flash sale. It sets off once a user scrolls down 50% of the height of the page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Campaign_3\"><\/span>Campaign #3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Goal: Improve user experience<\/p>\n<p>Strategy<\/p>\n<p>E5P has a powerful filtering feature on its website, which most users didn\u2019t know about. This ignorance was hurting its sales.<\/p>\n<p>They needed a way to get the attention of users to this filter. This time, too, they used a popup.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3783 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-3-E5P-2.jpg\" alt=\"Adoric Everything 5 Pound Case Study\" width=\"837\" height=\"763\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-3-E5P-2.jpg 837w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-3-E5P-2-300x273.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-3-E5P-2-768x700.jpg 768w\" data-sizes=\"(max-width: 837px) 100vw, 837px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 837px; --smush-placeholder-aspect-ratio: 837\/763;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3783 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-3-E5P-2.jpg\" alt=\"Adoric Everything 5 Pound Case Study\" width=\"837\" height=\"763\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-3-E5P-2.jpg 837w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-3-E5P-2-300x273.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/01\/Campaign-3-E5P-2-768x700.jpg 768w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/noscript><\/p>\n<p>This popup targeted visitors coming to the categories page on the website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The testing and tweaking really paid off because, in the end, E5P saw their sales increase by 14%. As if that wasn\u2019t enough, the number of new users on their site grew by 12%, 17%, and 13% on the desktop, tablet, and mobile, respectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Free Download Learn how Everything 5 Pounds grew their sales revenue by 14% Get access to steps E5P used to<\/p>\n","protected":false},"author":8,"featured_media":3635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>14% Uplift in Sales Revenue; Everything 5 Pounds Case Study - Adoric Blog<\/title>\n<meta name=\"description\" content=\"In this case study, you will learn how Everything 5 Pound was able to grow their sales by 14%, just by using Adoric&#039;s popup tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adoric.com\/blog\/14-uplift-in-sales-revenue-everything-5-pounds-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14% Uplift in Sales Revenue; 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