{"id":3152,"date":"2019-08-22T11:01:15","date_gmt":"2019-08-22T08:01:15","guid":{"rendered":"https:\/\/adoric.com\/learn\/?p=3152"},"modified":"2023-02-24T09:42:34","modified_gmt":"2023-02-24T06:42:34","slug":"18-online-sales-uplift-vetdepot-case-study","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/18-online-sales-uplift-vetdepot-case-study\/","title":{"rendered":"Case Study: How VetDepot Increased Their Sales by 18% Using Adoric"},"content":{"rendered":"<div class=\"article-case-study-download-book\">\n<div class=\"ribbon ribbon-top-right\">\n<div>Free Download<\/div>\n<\/div>\n<p><img decoding=\"async\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/everything-5-pounds-book.svg\" alt=\"Book\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/everything-5-pounds-book.svg\" alt=\"Book\" \/><\/noscript><\/p>\n<p>Discover how VetDepot increased their sales by 18%<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/s3.amazonaws.com\/adoric-public-test\/VetDepot+-+Ecommerce+uplift++(3).pdf\"> Download now <\/a><\/p>\n<\/div>\n<p>Are you having a hard time increasing sales on your website? If you are, well you are like many other businesses.<\/p>\n<p>VetDepot &#8211; a veterinary store based in the US &#8211; had this problem as well. They approached us and asked if we could use our technology to improve their sales. We excitedly took on the challenge.<\/p>\n<p>In undertaking this task, we used a couple of strategies that we will talk about shortly. In the end, VetDepot saw an 18% increase in sales. As if that wasn\u2019t enough, their website\u2019s bounce rate also reduced drastically, and user experience improved.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-online-sales-uplift-vetdepot-case-study\/#About_VetDepot\" title=\"About VetDepot\">About VetDepot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-online-sales-uplift-vetdepot-case-study\/#How_Adoric_Helped_VetDepot_Achieve_Their_Goals\" title=\"How Adoric Helped VetDepot Achieve Their Goals\">How Adoric Helped VetDepot Achieve Their Goals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-online-sales-uplift-vetdepot-case-study\/#Campaign_1_Improve_user_engagement\" title=\"Campaign 1: Improve user engagement\">Campaign 1: Improve user engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-online-sales-uplift-vetdepot-case-study\/#Campaign_2_Drive_sales_by_offering_visitors_coupons\" title=\"Campaign 2: Drive sales by offering visitors coupons\">Campaign 2: Drive sales by offering visitors coupons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-online-sales-uplift-vetdepot-case-study\/#Campaign_3_Reduce_cart_abandonment\" title=\"Campaign 3: Reduce cart abandonment\">Campaign 3: Reduce cart abandonment<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/18-online-sales-uplift-vetdepot-case-study\/#Results\" title=\"Results\">Results<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"About_VetDepot\"><\/span>About VetDepot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>VetDepot is one of America\u2019s leading, online pet supplies sellers. They sell medication, food, and care products for pets.<\/p>\n<p>The company makes it easy for pet owners around the world to purchase quality supplies for their dogs, cats, horses, etc. at cheap prices.<\/p>\n<p>Plus, the quality of their product is so good that you couldn\u2019t tell the difference between them and those from your local pet store.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Adoric_Helped_VetDepot_Achieve_Their_Goals\"><\/span>How Adoric Helped VetDepot Achieve Their Goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We drafted three marketing campaigns, each with a unique goal. All were geared at helping VetDepot boost their sales. They are as follows:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Campaign_1_Improve_user_engagement\"><\/span>Campaign 1: Improve user engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To improve sales, we figured out that the very first thing we needed to do is to improve user engagement. We went about this by creating a popup that appears whenever a first-time visitor came to the site.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3777 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-1.jpg\" alt=\"VetDepot Case Study\" width=\"814\" height=\"559\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-1.jpg 814w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-1-300x206.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-1-768x527.jpg 768w\" data-sizes=\"(max-width: 814px) 100vw, 814px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 814px; --smush-placeholder-aspect-ratio: 814\/559;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3777 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-1.jpg\" alt=\"VetDepot Case Study\" width=\"814\" height=\"559\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-1.jpg 814w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-1-300x206.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-1-768x527.jpg 768w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/noscript><\/p>\n<p>We did <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/a-b-testing-how-it-works\/\">A\/B testing<\/a> by trying out 4 different sets of popups before settling for the one you can see above.<\/p>\n<p>The target audience were men and women aged between 40 and 65. We chose this audience demographics because they constitute VetDepot\u2019s major customer base.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Campaign_2_Drive_sales_by_offering_visitors_coupons\"><\/span>Campaign 2: Drive sales by offering visitors coupons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Coupon marketing, though old, is still effective to this day. To improve sales, we offered returning visitors irresistible coupons, using a dynamic popup.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3778 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-2.jpg\" alt=\"VetDepot Case Study\" width=\"819\" height=\"556\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-2.jpg 819w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-2-300x204.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-2-768x521.jpg 768w\" data-sizes=\"(max-width: 819px) 100vw, 819px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/556;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3778 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-2.jpg\" alt=\"VetDepot Case Study\" width=\"819\" height=\"556\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-2.jpg 819w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-2-300x204.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-2-768x521.jpg 768w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/noscript><\/p>\n<p>The results were amazing!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Campaign_3_Reduce_cart_abandonment\"><\/span>Campaign 3: Reduce cart abandonment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Cart abandonment is a nightmare many businesses struggle with. This happens when a user, upon reaching the checkout page of a website, exits abruptly.<\/p>\n<p>To help VetDepot solve this problem, we rolled out our Exit-intent technology on their website. It works like so: when an engaged user attempts to leave a website without making a purchase &#8211; or in some instances subscribing to a newsletter &#8211; a popup message would appear.<\/p>\n<p>In VetDepot\u2019s case, we enticed users that motioned to leave the website with a discount.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3779 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-3.jpg\" alt=\"VetDepot Case Study\" width=\"810\" height=\"521\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-3.jpg 810w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-3-300x193.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-3-768x494.jpg 768w\" data-sizes=\"(max-width: 810px) 100vw, 810px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 810px; --smush-placeholder-aspect-ratio: 810\/521;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3779 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-3.jpg\" alt=\"VetDepot Case Study\" width=\"810\" height=\"521\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-3.jpg 810w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-3-300x193.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/08\/Vetdepot-campaign-3-768x494.jpg 768w\" sizes=\"(max-width: 810px) 100vw, 810px\" \/><\/noscript><\/p>\n<p>In doing so, a good number of such users returned to continue shopping, until they made a purchase.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Results\"><\/span>Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After three months of testing and tweaking, VetDepot saw its sales increase by 18%. Also, bounce rate dropped by 24%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Free Download Discover how VetDepot increased their sales by 18% Download now Are you having a hard time increasing sales<\/p>\n","protected":false},"author":8,"featured_media":3636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: How VetDepot Increased Their Sales by 18% Using Adoric - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Did you know that with the right tools and a little tweaking, you can increase your revenue substantially? 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