{"id":3184,"date":"2019-01-14T11:58:29","date_gmt":"2019-01-14T08:58:29","guid":{"rendered":"https:\/\/adoric.com\/learn\/?p=3184"},"modified":"2023-02-24T09:39:12","modified_gmt":"2023-02-24T06:39:12","slug":"israel-post-case-study","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/israel-post-case-study\/","title":{"rendered":"Case Study: How Israel Post Increased App Installations By 700%"},"content":{"rendered":"<div class=\"article-case-study-download-book\">\n<div class=\"ribbon ribbon-top-right\">\n<div>Free Download<\/div>\n<\/div>\n<p><img decoding=\"async\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/everything-5-pounds-book.svg\" alt=\"Book\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/everything-5-pounds-book.svg\" alt=\"Book\" \/><\/noscript><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/israel-post-case-study\/#Learn_how_IPC_Increased_their_app_installation_by_700\" title=\"Learn how IPC Increased their app installation by 700%\">Learn how IPC Increased their app installation by 700%<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/israel-post-case-study\/#About_Israel_Post\" title=\"About Israel Post\">About Israel Post<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/israel-post-case-study\/#How_Israel_Post_Used_Adoric_to_Increase_Their_App_Installations\" title=\"How Israel Post Used Adoric to Increase Their App Installations\">How Israel Post Used Adoric to Increase Their App Installations<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/israel-post-case-study\/#Strategy_1\" title=\"Strategy #1\">Strategy #1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/israel-post-case-study\/#Strategy_2\" title=\"Strategy #2\">Strategy #2<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/israel-post-case-study\/#Results_and_Summary\" title=\"Results and Summary\">Results and Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Learn_how_IPC_Increased_their_app_installation_by_700\"><\/span>Learn how IPC Increased their app installation by 700%<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Get access to Adoric library and learn how to increase your conversion rates from real-life examples.<br \/>\n<a target=\"_blank\" href=\"https:\/\/s3.amazonaws.com\/adoric-public-test\/Israelipost+-+a+story+of+change+(4).pdf\">Download Now<\/a><\/p>\n<\/div>\n<p>Mobile apps provide a means for businesses and organizations to interact with their audience, personally. Specifically, they make it easy for customers to find out more about a business, ask questions about a product\/service, etc. without having to be physically present.<br \/>\nAs beneficial as mobile apps are, getting users to install and use them can be a problem. Israel Post Service had this problem, too.<br \/>\nThey have an app that eliminates the need for their clients to physically come to their office. Customers could transact all forms of business via the app. The problem was, people weren\u2019t using them.<br \/>\nTo solve this problem, the company turned to Adoric. The results in this case study, as you will find out shortly, were amazing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"About_Israel_Post\"><\/span>About Israel Post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Israel Post is a government-owned postal service company. Founded in 2006, the company is undoubtedly one of Asia\u2019s biggest, indigenous postal services.<br \/>\nTo save their clients the trouble of physically coming to their office and waiting for hours to be attended to, they built an app for which runs on Android and iOS.<br \/>\nThe company\u2019s goal for building this app is to improve its online presence and make life easy for their clients. But nobody was installing and using it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Israel_Post_Used_Adoric_to_Increase_Their_App_Installations\"><\/span>How Israel Post Used Adoric to Increase Their App Installations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To encourage users to engage with their app, the company came up with 2 strategies: one for Android users, and the other for iOS.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strategy_1\"><\/span>Strategy #1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Goal: Increase app downloads on Android<\/p>\n<p>The targeted audience for this campaign were new and returning users to the company\u2019s website, who were yet to download the app.<\/p>\n<p>To get the attention of these users to the app, ISP used a popup. After a series of <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/a-b-testing-how-it-works\/\">A\/B testing<\/a> that spanned 4 months, the popup below was eventually settled for.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3786 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/01\/IPS-case-study.jpg\" alt=\"Israel Post Service case study\" width=\"439\" height=\"453\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/01\/IPS-case-study.jpg 439w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/01\/IPS-case-study-291x300.jpg 291w\" data-sizes=\"(max-width: 439px) 100vw, 439px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 439px; --smush-placeholder-aspect-ratio: 439\/453;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3786\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/01\/IPS-case-study.jpg\" alt=\"Israel Post Service case study\" width=\"439\" height=\"453\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/01\/IPS-case-study.jpg 439w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/01\/IPS-case-study-291x300.jpg 291w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/noscript><\/p>\n<p>The popup was programmed to fire off 6 seconds after a user arrives on the site.<\/p>\n<p>Expectedly, this simple strategy resulted in a 580% increase in app installations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Strategy_2\"><\/span>Strategy #2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Goal: Increase app downloads on the iOS<\/p>\n<p>This second strategy is pretty much similar to the first. Only this time, the targeted audience were iOS users. A total of 10 variations of popups were tested over a 4 month period. IPS eventually settled for the one below.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3787 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/01\/Israel-Post-Service-case-study.jpg\" alt=\"Israel Post Service case study\" width=\"404\" height=\"430\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/01\/Israel-Post-Service-case-study.jpg 404w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/01\/Israel-Post-Service-case-study-282x300.jpg 282w\" data-sizes=\"(max-width: 404px) 100vw, 404px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 404px; --smush-placeholder-aspect-ratio: 404\/430;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-3787\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/01\/Israel-Post-Service-case-study.jpg\" alt=\"Israel Post Service case study\" width=\"404\" height=\"430\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/01\/Israel-Post-Service-case-study.jpg 404w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2019\/01\/Israel-Post-Service-case-study-282x300.jpg 282w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/><\/noscript><\/p>\n<p>In the end, Israel Post saw a 980% increase in its iOS app download.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Results_and_Summary\"><\/span>Results and Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like earlier mentioned, at the end of both campaigns, the number of app downloads increased by 580% and 980% on Android and iOS respectively.<\/p>\n<p>Finally, the figures you&#8217;ve seen in this case study is proof that Adoric\u2019s popup technology can help any company or organization looking to get more users to download and install their apps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Free Download Learn how IPC Increased their app installation by 700% Get access to Adoric library and learn how to<\/p>\n","protected":false},"author":8,"featured_media":3638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case Study: How Israel Post Increased App Installations By 700% - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Are you having trouble getting users to download and use your app? 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