{"id":3474,"date":"2021-03-02T17:48:50","date_gmt":"2021-03-02T14:48:50","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=3474"},"modified":"2024-03-12T18:46:37","modified_gmt":"2024-03-12T15:46:37","slug":"email-list-building-methods","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/email-list-building-methods\/","title":{"rendered":"Email List Building: A 2024 Definitive Guide"},"content":{"rendered":"<p>Email marketing is still huge, after all, it offers an <a target=\"_blank\" href=\"http:\/\/www.michaelwords.com\/2020\/05\/14\/email-marketing-stats-2016-you-need-to-know\/\" rel=\"noopener\">ROI of up to 4,300%<\/a>. But to see anything out of it, you need to know how to build an email list.<\/p>\n<p>What does it take to build a great email list? One that subscribers love and read:<\/p>\n<ol>\n<li>Good content<\/li>\n<li>Smart email collection<\/li>\n<\/ol>\n<p>This guide is focused on the second option.<\/p>\n<p>In this article, we will be covering 38 email collection methods to help you prepare a solid email list.<\/p>\n<p>They are all gathered from the best email marketers across the net, and of course, from Adoric\u2019s team that have years of experience collecting emails.<\/p>\n<p>Before we start, I will like to let you know that all the methods featured in this article are smart.<\/p>\n<p>What makes them smart?<\/p>\n<p>Each of them allows you to control at least 1 of these 3 parameters:<\/p>\n<ol>\n<li><strong>Who<\/strong> &#8211; You\u2019ll choose from whom to collect emails and from whom not. For example, only visitors who visited specific product pages.<\/li>\n<li><strong>How<\/strong> &#8211; Pick key elements of your email collection campaigns like shape, color, pictures, titles, buttons, and more. Customize them to your brand style by clicking the \u2018Magic\u2019 button.<\/li>\n<li><strong>When<\/strong> &#8211; Choose when exactly to collect emails. In the middle of the article? Before leaving your website? Trigger your campaigns by specific locations &amp; behaviors.<\/li>\n<\/ol>\n<p><span style=\"text-decoration: underline;\"><strong>Contents<\/strong><\/span><\/p>\n<ol>\n<li>List Building &#8211; The basics\n<ul>\n<li>Let Visitors Win \u2013 Lead Magnets<\/li>\n<li>Glorify the Purpose \u2013 Squeeze Pages<\/li>\n<li>Must-Have Subscription Boxes<\/li>\n<li>Exit-intent \u2013 Utilize the Most Critical Moment<\/li>\n<li>Button Popup \u2013 The Zero-Interruption Popup<\/li>\n<li>Scrolling Box \u2013 At the Right Place &amp; Time<\/li>\n<li>Side Box \u2013 Be Super Relevant<\/li>\n<li>Top Bar \u2013 Unignorable, Nor Demanding<\/li>\n<\/ul>\n<\/li>\n<li>Creative List Building Widgets<\/li>\n<li>Creative Locations to Collect Emails<\/li>\n<li>Email Collection Optimization<\/li>\n<li>Other People Networks<\/li>\n<li>Real-life Email Collection Methods<\/li>\n<li>Conclusion<\/li>\n<\/ol>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#Email_List_Building_%E2%80%93_The_Basics\" title=\"Email List Building \u2013 The Basics\">Email List Building \u2013 The Basics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#1_Win_Leads_with_Lead_Magnets\" title=\"1. Win Leads with Lead Magnets\">1. Win Leads with Lead Magnets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#2_Glorify_the_Purpose_%E2%80%93_Squeeze_Pages\" title=\"2. Glorify the Purpose \u2013 Squeeze Pages\">2. Glorify the Purpose \u2013 Squeeze Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#3_Must-Haves_Subscription_Boxes_Popups\" title=\"3. Must-Haves: Subscription Boxes &amp; Popups\">3. Must-Haves: Subscription Boxes &amp; Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#4_Exit-intent_%E2%80%93_Get_Them_Before_They_Are_Gone_for_Good\" title=\"4. Exit-intent \u2013 Get Them Before They Are Gone for Good\u00a0\">4. Exit-intent \u2013 Get Them Before They Are Gone for Good\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#5_Button_Popup_The_Zero-Interruption_Popup\" title=\"5. Button Popup: The Zero-Interruption Popup\">5. Button Popup: The Zero-Interruption Popup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#6_Side_Box_%E2%80%93_Be_Super_Relevant\" title=\"6. Side Box \u2013 Be Super Relevant\">6. Side Box \u2013 Be Super Relevant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#7_Top_Bar_%E2%80%93_Unignorable_But_Not_Demanding\" title=\"7. Top Bar \u2013 Unignorable, But Not Demanding\">7. Top Bar \u2013 Unignorable, But Not Demanding<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#Creative_List_Building_Widgets\" title=\"Creative List Building Widgets\">Creative List Building Widgets<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#8_Quizzes\" title=\"8. Quizzes\">8. Quizzes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#9_Surveys\" title=\"9. Surveys\">9. Surveys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#10_Contests\" title=\"10. Contests\">10. Contests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#11_Giveaways_%E2%80%93_Easy_Mode_Contests\" title=\"11. Giveaways \u2013 Easy Mode Contests\">11. Giveaways \u2013 Easy Mode Contests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#12_Keep_the_Flow_%E2%80%93_Inpage_Subscription_Box\" title=\"12. Keep the Flow \u2013 Inpage Subscription Box\">12. Keep the Flow \u2013 Inpage Subscription Box<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#13_%E2%80%98By_the_Way_Method_%E2%80%93_The_Checkbox\" title=\"13. \u2018By the Way\u2019 Method \u2013 The Checkbox\">13. \u2018By the Way\u2019 Method \u2013 The Checkbox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#14_Tease_Related_Content\" title=\"14. Tease Related Content\">14. Tease Related Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#15_Welcome_Persuasively_with_a_Welcome_Mat\" title=\"15. Welcome Persuasively with a Welcome Mat\">15. Welcome Persuasively with a Welcome Mat<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#Creative_Locations_to_Collect_Emails\" title=\"Creative Locations to Collect Emails\">Creative Locations to Collect Emails<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#16_Facebook\" title=\"16. Facebook\">16. Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#17_LinkedIn\" title=\"17. LinkedIn\">17. LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#18_X_formerly_Twitter\" title=\"18. X (formerly Twitter)\">18. X (formerly Twitter)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#19_Instagram\" title=\"19. Instagram\">19. Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#20_YouTube\" title=\"20. YouTube\">20. YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#21_High_Priority_%E2%80%93_Right_at_Main_Menu\" title=\"21. High Priority \u2013 Right at Main Menu\">21. High Priority \u2013 Right at Main Menu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#22_The_Faster_the_Better\" title=\"22. The Faster, the Better\">22. The Faster, the Better<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#23_Make_Your_About_Page_to_Shine\" title=\"23. Make Your About Page to Shine\">23. Make Your About Page to Shine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#24_Make_it_Stand_Out_Hero_Slider\" title=\"24. Make it Stand Out: Hero \/ Slider\">24. Make it Stand Out: Hero \/ Slider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#25_High_Enough_so_Everyone_can_See\" title=\"25. High Enough so Everyone can See\">25. High Enough so Everyone can See<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#26_Commenting_Stay_Updated\" title=\"26. Commenting? Stay Updated!\">26. Commenting? Stay Updated!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#27_Contact_Us_Page\" title=\"27. Contact Us Page\">27. Contact Us Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#28_Dessert_of_the_Page_%E2%80%93_Footer_Subscription_Box\" title=\"28. Dessert of the Page \u2013 Footer Subscription Box\">28. Dessert of the Page \u2013 Footer Subscription Box<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#Email_Collection_Optimization\" title=\"Email Collection Optimization\">Email Collection Optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#29_Power_Words\" title=\"29. Power Words\">29. Power Words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#30_Let_Visitors_Know_They_Are_in_Good_Hands\" title=\"30. Let Visitors Know They Are in Good Hands\">30. Let Visitors Know They Are in Good Hands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#31_Kill_any_%E2%80%98Normality_in_Your_Call_to_Actions\" title=\"31. Kill any \u2018Normality\u2019 in Your Call to Actions\">31. Kill any \u2018Normality\u2019 in Your Call to Actions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#32_Allow_2_Options_%E2%80%98Good_vs_%E2%80%98Bad\" title=\"32. Allow 2 Options: \u2018Good\u2019 vs \u2018Bad\u2019\">32. Allow 2 Options: \u2018Good\u2019 vs \u2018Bad\u2019<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#33_Get_Subscribers_to_Turn_Them_Into_Buyers_%E2%80%93_Ads\" title=\"33. Get Subscribers to Turn Them Into Buyers \u2013 Ads\">33. Get Subscribers to Turn Them Into Buyers \u2013 Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#34_Offer_Newsletter_List_Discounts\" title=\"34. Offer Newsletter \/ List Discounts\">34. Offer Newsletter \/ List Discounts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-39\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#Networking_Can_Help\" title=\"Networking Can Help\">Networking Can Help<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#35_Partner_with_People_in_Your_Industry\" title=\"35. Partner with People in Your Industry\">35. Partner with People in Your Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#36_%E2%80%9CRefer-a-friend%E2%80%9D\" title=\"36. \u201cRefer-a-friend\u201d\">36. \u201cRefer-a-friend\u201d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-42\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#Real-life_Email_Collection_Methods\" title=\"Real-life Email Collection Methods\">Real-life Email Collection Methods<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-43\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#37_Collect_Emails_During_Events\" title=\"37. Collect Emails During Events\">37. Collect Emails During Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#38_Make_it_Super_Easy_with_QR\" title=\"38. Make it Super Easy with QR\">38. Make it Super Easy with QR<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-45\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/#Launch_Your_Email_List_Building_Arsenal_Today\" title=\"Launch Your Email List Building Arsenal Today\">Launch Your Email List Building Arsenal Today<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Email_List_Building_%E2%80%93_The_Basics\"><\/span>Email List Building \u2013 The Basics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Win_Leads_with_Lead_Magnets\"><\/span>1. Win Leads with Lead Magnets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Want visitors to hand you their email address voluntarily?<\/p>\n<p>You need to arouse the sensation that there is much more to win than lose.\u00a0And that\u2019s exactly what a <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/beginners-guide-to-creating-powerful-lead-magnets\/\">good lead magnet<\/a> does. So what will make your lead magnet worthy? Your visitors\u2019 true needs.<\/p>\n<p>A solution to their problem\/s in one of the content forms below will make you look like a subscribe-worthy website.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guides<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Webinars<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Templates\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ebooks<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Checklists<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Courses<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reports<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_3571\" aria-describedby=\"caption-attachment-3571\" style=\"width: 1336px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3571 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image29.jpg\" alt=\"A great example of a lead magnet\" width=\"1336\" height=\"643\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image29.jpg 1336w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image29-300x144.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image29-768x370.jpg 768w\" data-sizes=\"(max-width: 1336px) 100vw, 1336px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1336px; --smush-placeholder-aspect-ratio: 1336\/643;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3571 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image29.jpg\" alt=\"A great example of a lead magnet\" width=\"1336\" height=\"643\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image29.jpg 1336w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image29-300x144.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image29-768x370.jpg 768w\" sizes=\"(max-width: 1336px) 100vw, 1336px\" \/><\/noscript><figcaption id=\"caption-attachment-3571\" class=\"wp-caption-text\">A great example of a lead magnet<\/figcaption><\/figure>\n<p>Your content must be actionable and actually problem-solving.<\/p>\n<p>Hubspot is famous for \u2018bribing\u2019 visitors to opt-in with their email with powerful lead magnets, and their content strategy is working like an oiled machine.<\/p>\n<p>You need to be clear about what you\u2019re offering to your readers. This can help the opt-in rate can increase by about 85%.<\/p>\n<p>So make sure your content is actionable and organized into steps. This way, you\u2019re gaining your readers\u2019 trust. This will not only push them to sign up but will also ensure they read your emails.<\/p>\n<p>Pro tip: The words you use when offering your lead magnets have a tremendous impact on how it will convert. Check out Power words [link to section] to see how to do it properly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Glorify_the_Purpose_%E2%80%93_Squeeze_Pages\"><\/span>2. Glorify the Purpose \u2013 Squeeze Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you ever encountered this confusing situation in a restaurant before?<\/p>\n<p>You read the menu and have no idea what to order!<\/p>\n<p>Damn, only if these restaurants had a simpler menu.<\/p>\n<p>A squeeze page would be the digital parallel of this simplified menu. It\u2019s easy to understand, fun to read, but here there is only one option. A good squeeze page makes three important things:<\/p>\n<ol>\n<li>It creates a connection with your market by presenting the right pain points.<\/li>\n<li>It makes the visitor\u2019s decision easy by leading to one action only.<\/li>\n<li>Offer that one action in a desirable way.<\/li>\n<\/ol>\n<p>Compare a 30-dish menu to a one-dish menu, the format is confusing and the latter fully focused.<\/p>\n<p>Your squeeze page is your one-dish menu that is customized and has something for everyone.<\/p>\n<p>A squeeze page draws the attention of people who need your solution, convinces them to get in, and then makes sure they perform your desired action.<\/p>\n<p>Check how Mark Shreeve on his squeeze page talks about his audience pain points, presents a solution, and offers one action only:<\/p>\n<figure id=\"attachment_3573\" aria-describedby=\"caption-attachment-3573\" style=\"width: 1223px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3573 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image32.jpg\" alt=\"Mark Shreeve's squeeze page talks about his audience pain points, presents a solution, and offers one action only\" width=\"1223\" height=\"729\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image32.jpg 1223w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image32-300x179.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image32-768x458.jpg 768w\" data-sizes=\"(max-width: 1223px) 100vw, 1223px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1223px; --smush-placeholder-aspect-ratio: 1223\/729;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3573 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image32.jpg\" alt=\"Mark Shreeve's squeeze page talks about his audience pain points, presents a solution, and offers one action only\" width=\"1223\" height=\"729\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image32.jpg 1223w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image32-300x179.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image32-768x458.jpg 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/noscript><figcaption id=\"caption-attachment-3573\" class=\"wp-caption-text\">Mark Shreeve&#8217;s squeeze page talks about his audience pain points, presents a solution, and offers one action only<\/figcaption><\/figure>\n<p>The key lies in showing users how beneficial your content is for them. Consider using tools like Leadpages, <a target=\"_blank\" href=\"https:\/\/unbounce.com\/\" rel=\"noopener\">Unbounce<\/a>, <a target=\"_blank\" href=\"https:\/\/instapage.com\/\" rel=\"noopener\">Instapage<\/a>. They\u2019re effective and helpful.<\/p>\n<p>* <strong>Pro-tip<\/strong>: combining at least 2 email collection methods from sections 4-8 will make your squeeze page much more effective.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Must-Haves_Subscription_Boxes_Popups\"><\/span>3. Must-Haves: Subscription Boxes &amp; Popups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Despite what everyone says, <a target=\"_blank\" href=\"https:\/\/adoric.com\/templates?layout=boxes\">pop-ups<\/a> are still in demand and the top 10 percent offer a conversion rate of 9.28%.<\/p>\n<p>However, you must know how to use them effectively. Not everyone likes pop-ups.<\/p>\n<p>Businesses use a variety of techniques to force people to avoid using pop-ups but they may not always be effective. The key lies in creating attractive pop-ups and placing them in the right place.<\/p>\n<p>Targeted &amp; personalized pop-ups work like a charm.<\/p>\n<figure id=\"attachment_3575\" aria-describedby=\"caption-attachment-3575\" style=\"width: 1116px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3575 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image1.jpg\" alt=\"Pampers pop-up to download &amp; use the app CTA\" width=\"1116\" height=\"565\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image1.jpg 1116w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image1-300x152.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image1-768x389.jpg 768w\" data-sizes=\"(max-width: 1116px) 100vw, 1116px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1116px; --smush-placeholder-aspect-ratio: 1116\/565;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3575 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image1.jpg\" alt=\"Pampers pop-up to download &amp; use the app CTA\" width=\"1116\" height=\"565\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image1.jpg 1116w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image1-300x152.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image1-768x389.jpg 768w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" \/><\/noscript><figcaption id=\"caption-attachment-3575\" class=\"wp-caption-text\">Pampers example for a pop-up to download &amp; use the app CTA<\/figcaption><\/figure>\n<p>As you can see in the picture above, popups are smart these days; a new visitor is detected and by a missing cookie file on his device, And he gets a nice incentive to download &amp; use the app.<\/p>\n<p>Pay attention to what people do not like. Avoid having pop-ups on the front, make sure to place a close button, and be very clear about what it offers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Exit-intent_%E2%80%93_Get_Them_Before_They_Are_Gone_for_Good\"><\/span><b>4. Exit-intent \u2013 Get Them Before They Are Gone for Good\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When a visitor decides to leave, there are usually 2 options;<\/p>\n<p>She\/he leaves with empty hands OR with something.<\/p>\n<p>This is your chance to win back a customer. Businesses can use a variety of techniques to grab the attention of a customer that\u2019s about to leave.<\/p>\n<p>Give your visitor something (digital) in exchange for his\/her email address. It can be a discount, a feedback form, or a simple reminder to look at something relevant.<\/p>\n<p>This is an effective way to build email lists as it does not affect scrolling.<\/p>\n<p>An effective way to get people to stop is to highlight scarcity, i.e: we only have two items left in stock. Moreover, you can offer to let people know once prices drop or new shipments arrive.<\/p>\n<figure id=\"attachment_3576\" aria-describedby=\"caption-attachment-3576\" style=\"width: 1366px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3576 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image3.jpg\" alt=\"Pop-up box framing the action of leaving your website as a loss\" width=\"1366\" height=\"728\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image3.jpg 1366w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image3-300x160.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image3-768x409.jpg 768w\" data-sizes=\"(max-width: 1366px) 100vw, 1366px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1366px; --smush-placeholder-aspect-ratio: 1366\/728;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3576 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image3.jpg\" alt=\"Pop-up box framing the action of leaving your website as a loss\" width=\"1366\" height=\"728\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image3.jpg 1366w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image3-300x160.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image3-768x409.jpg 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/noscript><figcaption id=\"caption-attachment-3576\" class=\"wp-caption-text\">Pop-up box framing the action of leaving your website as a loss<\/figcaption><\/figure>\n<p>That leads to this email-collection squeeze page:<\/p>\n<figure id=\"attachment_3577\" aria-describedby=\"caption-attachment-3577\" style=\"width: 1348px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3577 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image23.jpg\" alt=\"The email-collection squeeze page\" width=\"1348\" height=\"766\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image23.jpg 1348w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image23-300x170.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image23-768x436.jpg 768w\" data-sizes=\"(max-width: 1348px) 100vw, 1348px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1348px; --smush-placeholder-aspect-ratio: 1348\/766;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3577 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image23.jpg\" alt=\"The email-collection squeeze page\" width=\"1348\" height=\"766\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image23.jpg 1348w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image23-300x170.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image23-768x436.jpg 768w\" sizes=\"(max-width: 1348px) 100vw, 1348px\" \/><\/noscript><figcaption id=\"caption-attachment-3577\" class=\"wp-caption-text\">Email-collection squeeze page<\/figcaption><\/figure>\n<p>By framing the action of leaving your website as a loss, you make visitors feel afraid. Therefore, they\u2019ll hand you their email address instead of departing. Isn\u2019t it a good deal?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Button_Popup_The_Zero-Interruption_Popup\"><\/span>5. Button Popup: The Zero-Interruption Popup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A button popup sits humbly on the edge of your website, waiting to be seen by curious visitors.<\/p>\n<p>When clicked, an email subscription box (AKA opt-in) will pop out.<\/p>\n<p>Called the \u2018let\u2019s chat\u2019 button, this is an effective tool since there aren\u2019t a lot of ways to ignore it.<\/p>\n<figure id=\"attachment_3578\" aria-describedby=\"caption-attachment-3578\" style=\"width: 1313px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3578 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image44.jpg\" alt=\"A Zero-Interruption Popup\" width=\"1313\" height=\"740\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image44.jpg 1313w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image44-300x169.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image44-768x433.jpg 768w\" data-sizes=\"(max-width: 1313px) 100vw, 1313px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1313px; --smush-placeholder-aspect-ratio: 1313\/740;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3578 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image44.jpg\" alt=\"A Zero-Interruption Popup\" width=\"1313\" height=\"740\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image44.jpg 1313w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image44-300x169.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image44-768x433.jpg 768w\" sizes=\"(max-width: 1313px) 100vw, 1313px\" \/><\/noscript><figcaption id=\"caption-attachment-3578\" class=\"wp-caption-text\">Look for the Button: The Zero-Interruption Popup<\/figcaption><\/figure>\n<p>When using a button popup, make sure that the popup is prominent enough.<\/p>\n<p>Come up with a unique color and text combination so that it doesn\u2019t get ignored. Take a look over method 34 about \u2018Killing Normality\u2019 in your call to action.<\/p>\n<p><strong>Tip<\/strong>: Make sure to disable campaigns in the same location wherever using button popup to prevent an override.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Side_Box_%E2%80%93_Be_Super_Relevant\"><\/span>6. Side Box \u2013 Be Super Relevant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So you\u2019re looking for ways to market your product.<\/p>\n<p>You just got hooked into an article. Then, you read the title, opening, &amp; think \u201coh, that\u2019s exactly what I need!\u201d<\/p>\n<p>After that, you continue reading the subtitles and getting excited.<\/p>\n<p>Seeing the first image, picturing in your head\u2026<\/p>\n<p>And on the right side of all this, there is a cool box.<\/p>\n<p>It says: \u2018Download Our Free eBook for More Tips on How to Market Your Product with Real Life Examples\u201d<\/p>\n<p>You get it. People who are hooked, and also people who are not hooked yet, will love it.<\/p>\n<p>The goal of a good sidebar is to strengthen the reader\u2019s emotions by offering something that he or she is already interested in, but bigger.<\/p>\n<p>That offer is most likely a digital file like an eBook, Checklist, Guide, etc.<\/p>\n<figure id=\"attachment_3580\" aria-describedby=\"caption-attachment-3580\" style=\"width: 1232px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3580 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image5.jpg\" alt=\"An example of a side box slider\" width=\"1232\" height=\"767\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image5.jpg 1232w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image5-300x187.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image5-768x478.jpg 768w\" data-sizes=\"(max-width: 1232px) 100vw, 1232px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1232px; --smush-placeholder-aspect-ratio: 1232\/767;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3580 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image5.jpg\" alt=\"An example of a side box slider\" width=\"1232\" height=\"767\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image5.jpg 1232w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image5-300x187.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image5-768x478.jpg 768w\" sizes=\"(max-width: 1232px) 100vw, 1232px\" \/><\/noscript><figcaption id=\"caption-attachment-3580\" class=\"wp-caption-text\">Side Box slider \u2013 Be Super Relevant<\/figcaption><\/figure>\n<p>If you give users what they\u2019re interested in, they\u2019d willingly share their details. It could also be as simple as this example:<\/p>\n<figure id=\"attachment_3582\" aria-describedby=\"caption-attachment-3582\" style=\"width: 1143px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3582 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image52.jpg\" alt=\"example of a second great side Box\" width=\"1143\" height=\"521\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image52.jpg 1143w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image52-300x137.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image52-768x350.jpg 768w\" data-sizes=\"(max-width: 1143px) 100vw, 1143px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1143px; --smush-placeholder-aspect-ratio: 1143\/521;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3582 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image52.jpg\" alt=\"example of a second great side Box\" width=\"1143\" height=\"521\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image52.jpg 1143w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image52-300x137.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image52-768x350.jpg 768w\" sizes=\"(max-width: 1143px) 100vw, 1143px\" \/><\/noscript><figcaption id=\"caption-attachment-3582\" class=\"wp-caption-text\">Another example of a great side Box<\/figcaption><\/figure>\n<p>Combining this method with the next one (bar) is a sure way to boost your email collection.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Top_Bar_%E2%80%93_Unignorable_But_Not_Demanding\"><\/span>7. Top Bar \u2013 Unignorable, But Not Demanding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/floating-bar-examples\/\">top bar<\/a> is like the ceiling.<\/p>\n<p>It doesn\u2019t call for attention but it\u2019s impossible to miss.<\/p>\n<p>Unlike a popup, a bar will slowly build focus on your message, making viewers feel comfortable.<\/p>\n<p>Subscription is a great thing to \u2018sell\u2019 on your top bar;<\/p>\n<p>It\u2019s free, and subscribers don\u2019t have to work to get the goods (great content).<\/p>\n<figure id=\"attachment_3583\" aria-describedby=\"caption-attachment-3583\" style=\"width: 1351px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3583 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image33.jpg\" alt=\"Top bar with subscription form\" width=\"1351\" height=\"728\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image33.jpg 1351w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image33-300x162.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image33-768x414.jpg 768w\" data-sizes=\"(max-width: 1351px) 100vw, 1351px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1351px; --smush-placeholder-aspect-ratio: 1351\/728;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3583 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image33.jpg\" alt=\"Top bar with subscription form\" width=\"1351\" height=\"728\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image33.jpg 1351w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image33-300x162.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image33-768x414.jpg 768w\" sizes=\"(max-width: 1351px) 100vw, 1351px\" \/><\/noscript><figcaption id=\"caption-attachment-3583\" class=\"wp-caption-text\">Subscription is a great thing to \u2018sell\u2019 on your top bar<\/figcaption><\/figure>\n<p>Because bars are not right on viewers\u2019 sight, you\u2019ll have to work a little bit extra to make it stand out.<\/p>\n<p>So, make sure to come up with interesting text and ideas.<\/p>\n<p>Just like Marie Forleo did here:<\/p>\n<figure id=\"attachment_3584\" aria-describedby=\"caption-attachment-3584\" style=\"width: 1325px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3584 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image42.jpg\" alt=\"Top bar with interesting text and ideas\" width=\"1325\" height=\"507\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image42.jpg 1325w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image42-300x115.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image42-768x294.jpg 768w\" data-sizes=\"(max-width: 1325px) 100vw, 1325px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1325px; --smush-placeholder-aspect-ratio: 1325\/507;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3584 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image42.jpg\" alt=\"Top bar with interesting text and ideas\" width=\"1325\" height=\"507\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image42.jpg 1325w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image42-300x115.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image42-768x294.jpg 768w\" sizes=\"(max-width: 1325px) 100vw, 1325px\" \/><\/noscript><figcaption id=\"caption-attachment-3584\" class=\"wp-caption-text\">Top bar with interesting text and ideas<\/figcaption><\/figure>\n<p>Bars can be a great addition to your subscription arsenal.<\/p>\n<p>The methods presented in this part of the article are the basics of email collection.<\/p>\n<p>Combine them with some creative list-building widgets (that you probably never thought about) to have an email collection system that helps you build an impressive email list.<\/p>\n<p>Let\u2019s jump in.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creative_List_Building_Widgets\"><\/span>Creative List Building Widgets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"8_Quizzes\"><\/span>8. Quizzes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quizzes are fun. They attract people, keep them glued, and often have them coming back.<\/p>\n<p>Websites like BuzzFeed built their huge reputation over quizzes!<\/p>\n<figure id=\"attachment_3585\" aria-describedby=\"caption-attachment-3585\" style=\"width: 748px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3585 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image47.jpg\" alt=\"An example of a result of a quiz by BuzzFeed\" width=\"748\" height=\"380\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image47.jpg 748w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image47-300x152.jpg 300w\" data-sizes=\"(max-width: 748px) 100vw, 748px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 748px; --smush-placeholder-aspect-ratio: 748\/380;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3585 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image47.jpg\" alt=\"An example of a result of a quiz by BuzzFeed\" width=\"748\" height=\"380\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image47.jpg 748w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image47-300x152.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><\/noscript><figcaption id=\"caption-attachment-3585\" class=\"wp-caption-text\">Quizzes attract people, keep them glued, and often have them coming back. Here is a result of a quiz made by BuzzFeed<\/figcaption><\/figure>\n<p>It\u2019s all about entertaining your <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/audience-targeting\/\">audience<\/a>. Create an interesting quiz if you really want people to share their email. Here are some tricks you can use:<\/p>\n<ul>\n<li>Subscribe to know when a new quiz becomes available<\/li>\n<li>Share your feedback about our quiz<\/li>\n<li>Give suggestions on new quiz topics<\/li>\n<li>Receive quiz results via email<\/li>\n<\/ul>\n<p>The purpose of introducing a quiz is to continue the conversation in the future. Platforms like WWF and UNiDAYS reported conversion rates of 39% and 68.5% respectively. However, not everyone gets the desired results. The average conversion rate is as high as 33.6%.<\/p>\n<p>Chanti Zak, a popular blogger, got over 10,000 subscribers by creating and embedding quizzes in blogs.<\/p>\n<p>So how do you create an enjoyable quiz that visitors will be happy to complete?<\/p>\n<p>Here are 6 tips for creating a quiz people will enjoy:<\/p>\n<ol>\n<li>Have a clear objective: teach, evaluate, entertain, relate\u2026<\/li>\n<li>Know your audience. What do they like and enjoy?<\/li>\n<li>Be precise with your questions, transfer the right emotions<\/li>\n<li>Use interesting images<\/li>\n<li>Make sure to avoid lengthy or complicated questions<\/li>\n<li>Learn from the pros: complete some BuzzFeed quizzes and take notes<\/li>\n<\/ol>\n<p>We\u2019ve noticed that silly quizzes tend to do well as well. The most important bit is to make sure all your quizzes are relevant. For example, if you have a site related to finance then avoid posting quizzes about Hollywood.<\/p>\n<p>Give visitors the option to share your quiz on social media by adding widgets.<\/p>\n<p>Consider using tools like Typeform, GoConqr, &amp; SurveyMonkey. They\u2019re effective and easy to use.<\/p>\n<p>You can also embed the quiz over your website with these.<\/p>\n<p><strong>Tip<\/strong>: When asking people to subscribe at the end of the quiz, keep the exact same tone you used in the quiz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Surveys\"><\/span>9. Surveys<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s be honest, most visitors don\u2019t care about surveys, and so respond to them.<\/p>\n<p>A response rate of 50% is considered excellent but in most cases, only about 20% of users who start a survey will complete it.<\/p>\n<figure id=\"attachment_3586\" aria-describedby=\"caption-attachment-3586\" style=\"width: 1120px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3586 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image41.jpg\" alt=\"An example of a survey\" width=\"1120\" height=\"666\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image41.jpg 1120w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image41-300x178.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image41-768x457.jpg 768w\" data-sizes=\"(max-width: 1120px) 100vw, 1120px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1120px; --smush-placeholder-aspect-ratio: 1120\/666;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3586 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image41.jpg\" alt=\"An example of a survey\" width=\"1120\" height=\"666\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image41.jpg 1120w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image41-300x178.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image41-768x457.jpg 768w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" \/><\/noscript><figcaption id=\"caption-attachment-3586\" class=\"wp-caption-text\">Surveys \u2013 Connect with Engagers<\/figcaption><\/figure>\n<p>But let\u2019s get to the root of why this happens;<\/p>\n<p>Most surveys are business-centered, and not visitors\/customer-centered.<\/p>\n<p>So, how to build a wise email collection survey?<\/p>\n<p>Well, the survey needs to make the visitors feel that it\u2019s about them, as seen in this example:<\/p>\n<figure id=\"attachment_3587\" aria-describedby=\"caption-attachment-3587\" style=\"width: 1121px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3587 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image30.jpg\" alt=\"Text convincing users to start a survey\" width=\"1121\" height=\"657\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image30.jpg 1121w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image30-300x176.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image30-768x450.jpg 768w\" data-sizes=\"(max-width: 1121px) 100vw, 1121px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1121px; --smush-placeholder-aspect-ratio: 1121\/657;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3587 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image30.jpg\" alt=\"Text convincing users to start a survey\" width=\"1121\" height=\"657\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image30.jpg 1121w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image30-300x176.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image30-768x450.jpg 768w\" sizes=\"(max-width: 1121px) 100vw, 1121px\" \/><\/noscript><figcaption id=\"caption-attachment-3587\" class=\"wp-caption-text\">the survey needs to make the visitors feel that it\u2019s about them<\/figcaption><\/figure>\n<p>One trick is to ask for the email right at the start.<\/p>\n<p>The<a target=\"_blank\" href=\"https:\/\/neilpatel.com\/blog\/a-little-nudge\/\" rel=\"noopener\"> University of Alberta <\/a>saw a growth of about 500% by using this technique. However, we must mention that this technique may not be suitable for everyone.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Contests\"><\/span>10. Contests<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nothing attracts people more than freebies. With a single campaign, brands can acquire thousands of email addresses. However, contests work best when on social media platforms.<\/p>\n<p>They\u2019re fun, easy to manage, and reliable. Plus, they offer other benefits as well including more engagement and followers.<\/p>\n<p>Here are a few things to remember when creating contests:<\/p>\n<ol>\n<li><span style=\"text-decoration: underline;\">Easy to Participate<\/span>: Contests should be easy so that more individuals are interested in participating. Remember your aim is to get as many emails as possible so keep it simple, i.e: award gifts for tagging people uploading photos, etc.<\/li>\n<li><span style=\"text-decoration: underline;\">Tempting Prize<\/span>: The prize should be worth it. It can be a digital gift such as a gift card or a physical present. It doesn\u2019t have to be very expensive but it should be of value.<\/li>\n<\/ol>\n<figure id=\"attachment_3588\" aria-describedby=\"caption-attachment-3588\" style=\"width: 493px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto wp-image-3588 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image10.jpg\" alt=\"Facebook ad of marketing mind that includes prizes for contest winners\" width=\"493\" height=\"488\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image10.jpg 493w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image10-300x297.jpg 300w\" data-sizes=\"(max-width: 493px) 100vw, 493px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 493px; --smush-placeholder-aspect-ratio: 493\/488;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto wp-image-3588 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image10.jpg\" alt=\"Facebook ad of marketing mind that includes prizes for contest winners\" width=\"493\" height=\"488\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image10.jpg 493w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image10-300x297.jpg 300w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/><\/noscript><figcaption id=\"caption-attachment-3588\" class=\"wp-caption-text\">Use contests to turn engagers to subscribers<\/figcaption><\/figure>\n<p>You can collect emails through contests by using the following techniques:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign up to take part in a contest<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide an email so you can receive your gift<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Provide email to share the contest with others and increase your chances of winning<\/span><\/li>\n<\/ul>\n<p>We suggest that you ask for the email in the beginning so that you can have it even if someone decided to not take part in a contest.<\/p>\n<figure id=\"attachment_3589\" aria-describedby=\"caption-attachment-3589\" style=\"width: 1152px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3589 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image37.jpg\" alt=\"Example of subscription form to get email address in advance\" width=\"1152\" height=\"521\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image37.jpg 1152w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image37-300x136.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image37-768x347.jpg 768w\" data-sizes=\"(max-width: 1152px) 100vw, 1152px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1152px; --smush-placeholder-aspect-ratio: 1152\/521;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3589 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image37.jpg\" alt=\"Example of subscription form to get email address in advance\" width=\"1152\" height=\"521\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image37.jpg 1152w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image37-300x136.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image37-768x347.jpg 768w\" sizes=\"(max-width: 1152px) 100vw, 1152px\" \/><\/noscript><figcaption id=\"caption-attachment-3589\" class=\"wp-caption-text\">ask for the email in the beginning so that you can have it even if someone decided to not take part in a contest<\/figcaption><\/figure>\n<p>The rules should be clear and simple. Also, try to promote the contest as much as possible and encourage shares.<\/p>\n<p><strong>Pro Tip<\/strong>: combine at least 3 email collection forms to make your contest squeeze page much more effective.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Giveaways_%E2%80%93_Easy_Mode_Contests\"><\/span>11. Giveaways \u2013 Easy Mode Contests<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There isn\u2019t much of a difference between a giveaway and a contest but we thought this option deserves its own heading due to how effective it is.<\/p>\n<p>Josh used this technique by turning to KingSumo, a WordPress plugin that helps manage giveaways. He shared the information on social media and collected <a target=\"_blank\" href=\"https:\/\/kingsumo.com\/\" rel=\"noopener\">187,991 email addresses<\/a> in just 11 days.<\/p>\n<p>Not just this, website visits increased dramatically and he more than doubled <a target=\"_blank\" href=\"https:\/\/jonathonspire.com\/buy-twitter-followers\/\">Twitter followers<\/a> by motivating users to share his tweets.<\/p>\n<p>Giveaways typically do not include contests and winners are selected randomly. They, however, have to meet certain requirements, i.e: follow the page, share a post, etc.<\/p>\n<p>While giveaways are effective, the emails that you receive may not always be relevant.<\/p>\n<figure id=\"attachment_3590\" aria-describedby=\"caption-attachment-3590\" style=\"width: 1281px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3590 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image19.jpg\" alt=\"Stacksocial gives away Brand new streaming device\" width=\"1281\" height=\"760\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image19.jpg 1281w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image19-300x178.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image19-768x456.jpg 768w\" data-sizes=\"(max-width: 1281px) 100vw, 1281px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1281px; --smush-placeholder-aspect-ratio: 1281\/760;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3590 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image19.jpg\" alt=\"Stacksocial gives away Brand new streaming device\" width=\"1281\" height=\"760\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image19.jpg 1281w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image19-300x178.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image19-768x456.jpg 768w\" sizes=\"(max-width: 1281px) 100vw, 1281px\" \/><\/noscript><figcaption id=\"caption-attachment-3590\" class=\"wp-caption-text\">Giveaways \u2013 Easy Mode Contests. The prize here: Brand new streaming device<\/figcaption><\/figure>\n<p>Here are some tips to <a target=\"_blank\" href=\"https:\/\/woorise.com\/giveaways-contests\"> make your giveaway<\/a> as reliable as possible:<\/p>\n<ol>\n<li>Don\u2019t ask for anything more than first name and email address<\/li>\n<li>Put a subscription confirmation checkbox on the form<\/li>\n<li>Offer a prize related to your business<\/li>\n<li>Send confirmation emails<\/li>\n<li>Don\u2019t be cheesy<\/li>\n<\/ol>\n<p>Giveaways should be hosted on a <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/\">squeeze page<\/a> and contain at least 3 email collection methods to be effective.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Keep_the_Flow_%E2%80%93_Inpage_Subscription_Box\"><\/span>12. Keep the Flow \u2013 Inpage Subscription Box<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The job of a subscription box is to remind users that you have more to offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This concept was introduced in 2004 but didn&#8217;t find much success until 2010 when Birchbox <\/span><a target=\"_blank\" href=\"https:\/\/www.inc.com\/30under30\/2011\/profile-hayley-barna-and-katia-beauchamp-founders-of-birchbox.html\" rel=\"noopener\"><span style=\"font-weight: 400;\">used it to gain 45,000 members<\/span><\/a><span style=\"font-weight: 400;\"> in less than a year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These boxes work because they do not distract the user as they appear very natural.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look at this subscription box on Backlino\u2019s article, located right after the intro:<\/span><\/p>\n<figure id=\"attachment_3592\" aria-describedby=\"caption-attachment-3592\" style=\"width: 1132px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3592 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image27.jpg\" alt=\"An example of inpage subscription box\" width=\"1132\" height=\"587\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image27.jpg 1132w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image27-300x156.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image27-768x398.jpg 768w\" data-sizes=\"(max-width: 1132px) 100vw, 1132px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1132px; --smush-placeholder-aspect-ratio: 1132\/587;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3592 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image27.jpg\" alt=\"An example of inpage subscription box\" width=\"1132\" height=\"587\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image27.jpg 1132w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image27-300x156.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image27-768x398.jpg 768w\" sizes=\"(max-width: 1132px) 100vw, 1132px\" \/><\/noscript><figcaption id=\"caption-attachment-3592\" class=\"wp-caption-text\">The job of a subscription box is to remind users that you have more to offer<\/figcaption><\/figure>\n<p>And Pointillist did the same:<\/p>\n<figure id=\"attachment_3593\" aria-describedby=\"caption-attachment-3593\" style=\"width: 1218px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3593 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image6.jpg\" alt=\"Pointillist Inpage Subscription Box\" width=\"1218\" height=\"593\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image6.jpg 1218w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image6-300x146.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image6-768x374.jpg 768w\" data-sizes=\"(max-width: 1218px) 100vw, 1218px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1218px; --smush-placeholder-aspect-ratio: 1218\/593;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3593 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image6.jpg\" alt=\"Pointillist Inpage Subscription Box\" width=\"1218\" height=\"593\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image6.jpg 1218w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image6-300x146.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image6-768x374.jpg 768w\" sizes=\"(max-width: 1218px) 100vw, 1218px\" \/><\/noscript><figcaption id=\"caption-attachment-3593\" class=\"wp-caption-text\">Pointillist Inpage Subscription Box<\/figcaption><\/figure>\n<p>But it can also be simple &amp; convincing like in DesignRush\u2019s case:<\/p>\n<figure id=\"attachment_3594\" aria-describedby=\"caption-attachment-3594\" style=\"width: 941px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3594 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image18.jpg\" alt=\"DesignRush\u2019s simple &amp; convincing inpage subscription box\" width=\"941\" height=\"477\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image18.jpg 941w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image18-300x152.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image18-768x389.jpg 768w\" data-sizes=\"(max-width: 941px) 100vw, 941px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 941px; --smush-placeholder-aspect-ratio: 941\/477;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3594 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image18.jpg\" alt=\"DesignRush\u2019s simple &amp; convincing inpage subscription box\" width=\"941\" height=\"477\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image18.jpg 941w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image18-300x152.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image18-768x389.jpg 768w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/noscript><figcaption id=\"caption-attachment-3594\" class=\"wp-caption-text\">DesignRush\u2019s simple &amp; convincing inpage subscription box<\/figcaption><\/figure>\n<p><strong>Pro-tip<\/strong>: To increase your average content consumption &amp; collected emails, set the same email collection system in related content, and link to it in the article, just like the following example:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_%E2%80%98By_the_Way_Method_%E2%80%93_The_Checkbox\"><\/span>13. \u2018By the Way\u2019 Method \u2013 The Checkbox<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This method requires users to check a box.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And where do we put this checkbox?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On locations that highly- engaging users love:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Purchases (checkouts)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sign up pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Forms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comments<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contact us<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tickets<\/span><\/li>\n<\/ul>\n<p>There is more good news: engaging users are much more likely to subscribe to your email lists &amp; become your most loyal subscribers.<\/p>\n<p>You can also try this technique:<\/p>\n<figure id=\"attachment_3595\" aria-describedby=\"caption-attachment-3595\" style=\"width: 728px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3595 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image14.jpg\" alt=\"Notifications about follow-up comments (using form checkbox) \" width=\"728\" height=\"510\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image14.jpg 728w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image14-300x210.jpg 300w\" data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 728px; --smush-placeholder-aspect-ratio: 728\/510;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3595 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image14.jpg\" alt=\"Notifications about follow-up comments (using form checkbox) \" width=\"728\" height=\"510\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image14.jpg 728w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image14-300x210.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/noscript><figcaption id=\"caption-attachment-3595\" class=\"wp-caption-text\">engaging users are much more likely to subscribe to your email lists and become your most loyal subscribers.<\/figcaption><\/figure>\n<p>Notifications about follow-up comments are great to make users come back to your website, and also to get them used to receive emails from you.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/newsletter\/\" rel=\"noopener\">Newsletter<\/a> by The Newsletter Team integrates this method on contact form &amp; comments. You can also try <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/wpdiscuz\/\" rel=\"noopener\">WPDiscuz,<\/a> a plugin designed to collect emails from users who comment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Tease_Related_Content\"><\/span>14. Tease Related Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can tease users by offering them more in exchange for their email addresses without making it look like you\u2019re interested in their email.<\/p>\n<p>Instead, make it look like you\u2019re interested in offering them more.<\/p>\n<p>I strongly recommend that you use one of these formulas in your teaser to maximize the effect it lands on readers.<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">[Take this action] + For [Specific Time Period] + To [End Result]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">[End result they want] + In [Time period] + Without [Address the objections]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The secret to [A need\/goal of your readers] + Revealed in this [Type of content]<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Content teasers can go anywhere on your page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Animalz.co executed this beautifully here: <\/span><\/p>\n<figure id=\"attachment_3596\" aria-describedby=\"caption-attachment-3596\" style=\"width: 1347px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3596 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image40.jpg\" alt=\"Content teasers by Animalz.co\" width=\"1347\" height=\"422\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image40.jpg 1347w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image40-300x94.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image40-768x241.jpg 768w\" data-sizes=\"(max-width: 1347px) 100vw, 1347px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1347px; --smush-placeholder-aspect-ratio: 1347\/422;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3596 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image40.jpg\" alt=\"Content teasers by Animalz.co\" width=\"1347\" height=\"422\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image40.jpg 1347w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image40-300x94.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image40-768x241.jpg 768w\" sizes=\"(max-width: 1347px) 100vw, 1347px\" \/><\/noscript><figcaption id=\"caption-attachment-3596\" class=\"wp-caption-text\">You can tease users by offering them more in exchange for their email address without making it look like you\u2019re interested in their email.<\/figcaption><\/figure>\n<p><a target=\"_blank\" href=\"https:\/\/www.rebrandly.com\/\">Rebrandly<\/a> does it well:<\/p>\n<figure id=\"attachment_3597\" aria-describedby=\"caption-attachment-3597\" style=\"width: 928px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3597 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image8.jpg\" alt=\"Native content teasers on Rebrandly\" width=\"928\" height=\"565\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image8.jpg 928w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image8-300x183.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image8-768x468.jpg 768w\" data-sizes=\"(max-width: 928px) 100vw, 928px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 928px; --smush-placeholder-aspect-ratio: 928\/565;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3597 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image8.jpg\" alt=\"Native content teasers on Rebrandly\" width=\"928\" height=\"565\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image8.jpg 928w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image8-300x183.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image8-768x468.jpg 768w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/><\/noscript><figcaption id=\"caption-attachment-3597\" class=\"wp-caption-text\">Content teasers on Rebrandly<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"15_Welcome_Persuasively_with_a_Welcome_Mat\"><\/span>15. Welcome Persuasively with a Welcome Mat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A welcome mat is a friendly popup that appears when you first visit a site.<\/p>\n<figure id=\"attachment_3598\" aria-describedby=\"caption-attachment-3598\" style=\"width: 1365px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3598 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image49.jpg\" alt=\"a designed welcome mat\" width=\"1365\" height=\"767\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image49.jpg 1365w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image49-300x169.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image49-768x432.jpg 768w\" data-sizes=\"(max-width: 1365px) 100vw, 1365px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1365px; --smush-placeholder-aspect-ratio: 1365\/767;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3598 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image49.jpg\" alt=\"a designed welcome mat\" width=\"1365\" height=\"767\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image49.jpg 1365w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image49-300x169.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image49-768x432.jpg 768w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/noscript><figcaption id=\"caption-attachment-3598\" class=\"wp-caption-text\">a welcome mat is a friendly popup that appears when you first visit a site.<\/figcaption><\/figure>\n<p>This popup requires some caution since it\u2019s, well, all over your users\u2019 screen. Its purpose is to tell users what more they can have just by sharing their email. It is meant for users who have never visited your site before. A very good option is to give them a chance to avail of a discount via email.<\/p>\n<p>Jump into Creative Locations to Collect Emails.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creative_Locations_to_Collect_Emails\"><\/span>Creative Locations to Collect Emails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s easy to convince the convinced.<\/p>\n<p>Users who already showed interest over your social media are more likely to subscribe to your email list.<\/p>\n<p>This is why social media is considered the best tool to build an email list.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"16_Facebook\"><\/span>16. Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With <a target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/#:~:text=How%20many%20users%20does%20Facebook,the%20biggest%20social%20network%20worldwide.\" rel=\"noopener\">more than 2.6 billion <\/a>active users, Facebook can be a great place to acquire new clients and create an email list.<\/p>\n<p>Businesses use a variety of methods to get emails through Facebook. These include posting contests, giveaways, quizzes, surveys, and adding a subscription button as a call to action.<\/p>\n<p>Alternatively, you can give it a place on the menu (or use both techniques together).<\/p>\n<figure id=\"attachment_3599\" aria-describedby=\"caption-attachment-3599\" style=\"width: 1167px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3599 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image53.jpg\" alt=\"Facebook page by Marketing Land with a sign up CTA \" width=\"1167\" height=\"421\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image53.jpg 1167w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image53-300x108.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image53-768x277.jpg 768w\" data-sizes=\"(max-width: 1167px) 100vw, 1167px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1167px; --smush-placeholder-aspect-ratio: 1167\/421;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3599 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image53.jpg\" alt=\"Facebook page by Marketing Land with a sign up CTA \" width=\"1167\" height=\"421\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image53.jpg 1167w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image53-300x108.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image53-768x277.jpg 768w\" sizes=\"(max-width: 1167px) 100vw, 1167px\" \/><\/noscript><figcaption id=\"caption-attachment-3599\" class=\"wp-caption-text\">Facebook can be a great place to acquire new clients and create an email list<\/figcaption><\/figure>\n<p>Posts with gated content are always a great tool to reinforce this method.<\/p>\n<p>In addition to this, you can also post ads on Facebook asking users to \u2018Learn More\u2019 and share their contact information. However, this technique may only be suitable for brands that want to use PPC.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"17_LinkedIn\"><\/span>17. LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Linkedin allows you to send a welcome email to your new group members.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that\u2019s an opportunity to strike the iron while it\u2019s hot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your membership confirmation email should contain these parts:<\/span><\/p>\n<ul>\n<li>A warm welcome to your new members<\/li>\n<li>A brief about your group purpose<\/li>\n<li>A confirmation link leading to your landing page<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is how it works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to your LinkedIn group through the homepage, click Manage \u2013&gt; Temples \u2013&gt; Create Template:<\/span><\/p>\n<figure id=\"attachment_3600\" aria-describedby=\"caption-attachment-3600\" style=\"width: 1142px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3600 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image46.jpg\" alt=\"Screenshot of Linkedin page of creating message to new members\" width=\"1142\" height=\"584\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image46.jpg 1142w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image46-300x153.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image46-768x393.jpg 768w\" data-sizes=\"(max-width: 1142px) 100vw, 1142px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1142px; --smush-placeholder-aspect-ratio: 1142\/584;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3600 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image46.jpg\" alt=\"Screenshot of Linkedin page of creating message to new members\" width=\"1142\" height=\"584\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image46.jpg 1142w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image46-300x153.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image46-768x393.jpg 768w\" sizes=\"(max-width: 1142px) 100vw, 1142px\" \/><\/noscript><figcaption id=\"caption-attachment-3600\" class=\"wp-caption-text\">Create a welcome message to Linkedin new group members<\/figcaption><\/figure>\n<p>There are also several other ways to collect emails via LinkedIn.<\/p>\n<ul>\n<li>Log into your account and go to the &#8216;My Network&#8217; section.<\/li>\n<li>Click &#8216;See All&#8217;<\/li>\n<li>On the right side, you will find the &#8216;Manage synced and imported contacts&#8217; option. Click it.<\/li>\n<li>Choose to &#8216;Export contacts&#8217; and download the file.<\/li>\n<li>Open the file, this will contain emails of all your connections.<\/li>\n<\/ul>\n<p>The more connections you have, the heavier will be your list.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"18_X_formerly_Twitter\"><\/span>18. X (formerly Twitter)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unlike social media platforms, X followers are more likely to want to hear from you often.<\/p>\n<p>This is because X is the go-to platform for users wanting to know more about a business. They use hashtags to find information and follow companies they\u2019re interested in.<\/p>\n<p>Don\u2019t be ashamed to tweet your followers to join your email list. However, make sure to give them a reason to.<\/p>\n<p>Adding images to posts can be a great way to gain people&#8217;s attention since <a target=\"_blank\" href=\"https:\/\/postcron.com\/en\/blog\/8-surprising-twitter-statistics-get-more-engagement\/\" rel=\"noopener\">34% of users<\/a> are more likely to retweet posts than contain images.<\/p>\n<p>You can also use X cards and the &#8216;pin&#8217; feature to reach more users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"19_Instagram\"><\/span>19. Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Bio links on <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-instagram-marketing-tips\/\">Instagram<\/a> can work like a charm.<\/p>\n<p>People actually click on it since Instagram allows links only in bio, and not over posts (only promoted).<\/p>\n<p>You can ask users to find the link in your posts as seen here:<\/p>\n<figure id=\"attachment_3603\" aria-describedby=\"caption-attachment-3603\" style=\"width: 921px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3603 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image38.jpg\" alt=\"Bio links on Instagram\" width=\"921\" height=\"572\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image38.jpg 921w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image38-300x186.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image38-768x477.jpg 768w\" data-sizes=\"(max-width: 921px) 100vw, 921px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 921px; --smush-placeholder-aspect-ratio: 921\/572;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3603 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image38.jpg\" alt=\"Bio links on Instagram\" width=\"921\" height=\"572\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image38.jpg 921w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image38-300x186.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image38-768x477.jpg 768w\" sizes=\"(max-width: 921px) 100vw, 921px\" \/><\/noscript><figcaption id=\"caption-attachment-3603\" class=\"wp-caption-text\">Bio links on Instagram<\/figcaption><\/figure>\n<p>Other options include posting giveaways and holding competitions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"20_YouTube\"><\/span>20. YouTube<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can use any lead magnet as a free gift to draw viewers into your squeeze page.<\/p>\n<p>Just pitch up your gift &amp; why joining your email list can be beneficial for them.<\/p>\n<p>The channel Improvement Pill does it in many videos to build killer email lists:<\/p>\n<figure id=\"attachment_3604\" aria-describedby=\"caption-attachment-3604\" style=\"width: 870px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3604 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image39.jpg\" alt=\"End of a Youtube video advising users to subscribe\" width=\"870\" height=\"485\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image39.jpg 870w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image39-300x167.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image39-768x428.jpg 768w\" data-sizes=\"(max-width: 870px) 100vw, 870px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 870px; --smush-placeholder-aspect-ratio: 870\/485;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3604 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image39.jpg\" alt=\"End of a Youtube video advising users to subscribe\" width=\"870\" height=\"485\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image39.jpg 870w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image39-300x167.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image39-768x428.jpg 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/noscript><figcaption id=\"caption-attachment-3604\" class=\"wp-caption-text\">post a video talking about what kind of content subscribers will find in the newsletter<\/figcaption><\/figure>\n<p>Moreover, you can also post a video talking about what kind of content subscribers will find when they sign up and include links in the bio.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"21_High_Priority_%E2%80%93_Right_at_Main_Menu\"><\/span>21. High Priority \u2013 Right at Main Menu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Almost everyone who visits your site is going to interact with the menu, so make good use of it to create an email list.<\/p>\n<figure id=\"attachment_3606\" aria-describedby=\"caption-attachment-3606\" style=\"width: 995px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3606 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image51-1.jpg\" alt=\"subscription CTA in the main menu\" width=\"995\" height=\"509\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image51-1.jpg 995w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image51-1-300x153.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image51-1-768x393.jpg 768w\" data-sizes=\"(max-width: 995px) 100vw, 995px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 995px; --smush-placeholder-aspect-ratio: 995\/509;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3606 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image51-1.jpg\" alt=\"subscription CTA in the main menu\" width=\"995\" height=\"509\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image51-1.jpg 995w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image51-1-300x153.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image51-1-768x393.jpg 768w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/noscript><figcaption id=\"caption-attachment-3606\" class=\"wp-caption-text\">Use subscription CTA in the main menu<\/figcaption><\/figure>\n<p>You can use a squeeze page or a simple subscription popup.<\/p>\n<p>Just take a look over Intercom\u2019s menu:<\/p>\n<figure id=\"attachment_3607\" aria-describedby=\"caption-attachment-3607\" style=\"width: 1317px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3607 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image54.jpg\" alt=\"Subscription box in the main menu (intercom)\" width=\"1317\" height=\"524\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image54.jpg 1317w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image54-300x119.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image54-768x306.jpg 768w\" data-sizes=\"(max-width: 1317px) 100vw, 1317px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1317px; --smush-placeholder-aspect-ratio: 1317\/524;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3607 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image54.jpg\" alt=\"Subscription box in the main menu (intercom)\" width=\"1317\" height=\"524\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image54.jpg 1317w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image54-300x119.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image54-768x306.jpg 768w\" sizes=\"(max-width: 1317px) 100vw, 1317px\" \/><\/noscript><figcaption id=\"caption-attachment-3607\" class=\"wp-caption-text\">Subscription box in the main menu (intercom)<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"22_The_Faster_the_Better\"><\/span>22. The Faster, the Better<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This technique allows users to come back to a page when they have the time to go through it.<\/p>\n<p>This is very important because users may not always have the time to read a blog or watch a video even if they\u2019re interested.<\/p>\n<p>By giving users the option to send a reminder or blog link to their email, you will not only get access to their email account but you will also increase loyalty and viewership.<\/p>\n<figure id=\"attachment_3608\" aria-describedby=\"caption-attachment-3608\" style=\"width: 1270px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3608 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image13.jpg\" alt=\"A reminder box to subscribe\" width=\"1270\" height=\"594\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image13.jpg 1270w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image13-300x140.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image13-768x359.jpg 768w\" data-sizes=\"(max-width: 1270px) 100vw, 1270px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1270px; --smush-placeholder-aspect-ratio: 1270\/594;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3608 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image13.jpg\" alt=\"A reminder box to subscribe\" width=\"1270\" height=\"594\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image13.jpg 1270w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image13-300x140.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image13-768x359.jpg 768w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/><\/noscript><figcaption id=\"caption-attachment-3608\" class=\"wp-caption-text\">send a reminder or blog link to their email<\/figcaption><\/figure>\n<p>In addition to the article, you can also offer to send similar articles or a summary to users who are in a hurry.<\/p>\n<figure id=\"attachment_3609\" aria-describedby=\"caption-attachment-3609\" style=\"width: 1365px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3609 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image25.jpg\" alt=\"Text under a blog article suggesting to get an a PDF case study\" width=\"1365\" height=\"682\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image25.jpg 1365w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image25-300x150.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image25-768x384.jpg 768w\" data-sizes=\"(max-width: 1365px) 100vw, 1365px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1365px; --smush-placeholder-aspect-ratio: 1365\/682;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3609 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image25.jpg\" alt=\"Text under a blog article suggesting to get an a PDF case study\" width=\"1365\" height=\"682\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image25.jpg 1365w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image25-300x150.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image25-768x384.jpg 768w\" sizes=\"(max-width: 1365px) 100vw, 1365px\" \/><\/noscript><figcaption id=\"caption-attachment-3609\" class=\"wp-caption-text\">offer to send similar articles or a summary to users who are in a hurry<\/figcaption><\/figure>\n<p>This is not the most effective trick out there since users typically skim through content or bookmark pages they want to come back to but some still prefer a link in their inbox.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"23_Make_Your_About_Page_to_Shine\"><\/span>23. Make Your About Page to Shine<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You might see the About page as a boring part of your website when it\u2019s actually one of the most important pages.<\/p>\n<ol>\n<li>The about page is one of the most visited pages on your website (check it on GA)<\/li>\n<li>If visitors get to the About page it means that they are very interested in you &amp; what you do<\/li>\n<\/ol>\n<p>This is important before visitors who want to know more about you or your business would gladly share their details.<\/p>\n<p>Hence, make sure to use the about us page to get more sign-ups.<\/p>\n<figure id=\"attachment_3610\" aria-describedby=\"caption-attachment-3610\" style=\"width: 1255px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3610 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image7.jpg\" alt=\"A subscription form in the about us page\" width=\"1255\" height=\"497\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image7.jpg 1255w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image7-300x119.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image7-768x304.jpg 768w\" data-sizes=\"(max-width: 1255px) 100vw, 1255px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1255px; --smush-placeholder-aspect-ratio: 1255\/497;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3610 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image7.jpg\" alt=\"A subscription form in the about us page\" width=\"1255\" height=\"497\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image7.jpg 1255w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image7-300x119.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image7-768x304.jpg 768w\" sizes=\"(max-width: 1255px) 100vw, 1255px\" \/><\/noscript><figcaption id=\"caption-attachment-3610\" class=\"wp-caption-text\">Use the about us page to get more signups<\/figcaption><\/figure>\n<p>One humble way is to keep it at the bottom of the page as CopyBlogger did.<\/p>\n<p>Read this quote of an SEO and marketing genius, Brain Dean: \u201cAbout Page=Squeeze Page\u201d<\/p>\n<p>In fact, he believes in it so much that he has 2 email opt-in forms on his about page.<\/p>\n<p>One in the middle of the page<\/p>\n<figure id=\"attachment_3611\" aria-describedby=\"caption-attachment-3611\" style=\"width: 908px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3611 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image35-e1593699367700.jpg\" alt=\"Subscription inpage in the middle of the page\" width=\"908\" height=\"333\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image35-e1593699367700.jpg 908w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image35-e1593699367700-300x110.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image35-e1593699367700-768x282.jpg 768w\" data-sizes=\"(max-width: 908px) 100vw, 908px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 908px; --smush-placeholder-aspect-ratio: 908\/333;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3611 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image35-e1593699367700.jpg\" alt=\"Subscription inpage in the middle of the page\" width=\"908\" height=\"333\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image35-e1593699367700.jpg 908w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image35-e1593699367700-300x110.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image35-e1593699367700-768x282.jpg 768w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><\/noscript><figcaption id=\"caption-attachment-3611\" class=\"wp-caption-text\">Subscription inpage in the middle of the page<\/figcaption><\/figure>\n<p>And just to make sure people will subscribe, another one on the higher-bottom of the page<\/p>\n<figure id=\"attachment_3612\" aria-describedby=\"caption-attachment-3612\" style=\"width: 1009px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3612 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image43-e1593699419434.jpg\" alt=\"Subscription inpage in the middle of the page\" width=\"1009\" height=\"373\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image43-e1593699419434.jpg 1009w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image43-e1593699419434-300x111.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image43-e1593699419434-768x284.jpg 768w\" data-sizes=\"(max-width: 1009px) 100vw, 1009px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1009px; --smush-placeholder-aspect-ratio: 1009\/373;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3612 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image43-e1593699419434.jpg\" alt=\"Subscription inpage in the middle of the page\" width=\"1009\" height=\"373\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image43-e1593699419434.jpg 1009w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image43-e1593699419434-300x111.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image43-e1593699419434-768x284.jpg 768w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/noscript><figcaption id=\"caption-attachment-3612\" class=\"wp-caption-text\">Subscription inpage in the middle of the page<\/figcaption><\/figure>\n<p>Brian&#8217;s page gives him a conversion rate of 9.31%.<\/p>\n<p>Consider creating an on-site form with Adoric and embedding it in your about page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"24_Make_it_Stand_Out_Hero_Slider\"><\/span>24. Make it Stand Out: Hero \/ Slider<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hero image stands for its name. It is the first image on your homepage, and it must transfer the message big time and instantly, just like a hero does.<\/p>\n<figure id=\"attachment_3613\" aria-describedby=\"caption-attachment-3613\" style=\"width: 1345px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3613 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image34.jpg\" alt=\"A hero image\" width=\"1345\" height=\"510\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image34.jpg 1345w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image34-300x114.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image34-768x291.jpg 768w\" data-sizes=\"(max-width: 1345px) 100vw, 1345px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1345px; --smush-placeholder-aspect-ratio: 1345\/510;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3613 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image34.jpg\" alt=\"A hero image\" width=\"1345\" height=\"510\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image34.jpg 1345w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image34-300x114.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image34-768x291.jpg 768w\" sizes=\"(max-width: 1345px) 100vw, 1345px\" \/><\/noscript><figcaption id=\"caption-attachment-3613\" class=\"wp-caption-text\">The first image on your homepage must transfer your message big time and instantly.<\/figcaption><\/figure>\n<p>A slider, on the other hand, is very different. It is more like the digital equivalent of billboards that change automatically and contain different ads. Only here Instead of ads, there will be direct messages combined with a call to action. You can use the slider to ask people to sign up for your newsletter. Since sliders continue to move, remember to redirect your visitors to another page or open a subscription popup.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"25_High_Enough_so_Everyone_can_See\"><\/span>25. High Enough so Everyone can See<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Located high enough to get lots of attention, and thin enough to allow focus on other elements as well, this option can be quick and simple.<\/p>\n<p>The key here is to put this box on pages that receive a lot of visitors like your blog section:<\/p>\n<figure id=\"attachment_3614\" aria-describedby=\"caption-attachment-3614\" style=\"width: 1343px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3614 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image16.jpg\" alt=\"Subscription box under the menu\" width=\"1343\" height=\"728\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image16.jpg 1343w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image16-300x163.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image16-768x416.jpg 768w\" data-sizes=\"(max-width: 1343px) 100vw, 1343px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1343px; --smush-placeholder-aspect-ratio: 1343\/728;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3614 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image16.jpg\" alt=\"Subscription box under the menu\" width=\"1343\" height=\"728\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image16.jpg 1343w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image16-300x163.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image16-768x416.jpg 768w\" sizes=\"(max-width: 1343px) 100vw, 1343px\" \/><\/noscript><figcaption id=\"caption-attachment-3614\" class=\"wp-caption-text\">Subscription box under the menu<\/figcaption><\/figure>\n<p>But you don\u2019t have to go fancy, simplicity can be just as good;<\/p>\n<figure id=\"attachment_3615\" aria-describedby=\"caption-attachment-3615\" style=\"width: 1346px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3615 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image11.jpg\" alt=\"A simple subscribe box \" width=\"1346\" height=\"400\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image11.jpg 1346w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image11-300x89.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image11-768x228.jpg 768w\" data-sizes=\"(max-width: 1346px) 100vw, 1346px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1346px; --smush-placeholder-aspect-ratio: 1346\/400;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3615 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image11.jpg\" alt=\"A simple subscribe box \" width=\"1346\" height=\"400\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image11.jpg 1346w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image11-300x89.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image11-768x228.jpg 768w\" sizes=\"(max-width: 1346px) 100vw, 1346px\" \/><\/noscript><figcaption id=\"caption-attachment-3615\" class=\"wp-caption-text\">You can use a simple subscribe box as well<\/figcaption><\/figure>\n<p>Since this is basically a higher feature box, you should use these practices.<\/p>\n<ol>\n<li>Highlight the benefit<\/li>\n<li>Make an interesting offer<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"26_Commenting_Stay_Updated\"><\/span>26. Commenting? Stay Updated!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Commenters are the ultimate candidates to join your email list.<\/p>\n<p>Just see how amazing commenters are:<\/p>\n<ol>\n<li>Probably like your content (hopefully)<\/li>\n<li>Highly engaging<\/li>\n<li>Not afraid to say what they think<\/li>\n<li>Happy to learn<\/li>\n<li>Already put their email address on the form<\/li>\n<\/ol>\n<figure id=\"attachment_3527\" aria-describedby=\"caption-attachment-3527\" style=\"width: 728px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3527 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/22222.jpg\" alt=\"subscription checkbox for getting notify on comments\" width=\"728\" height=\"510\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/22222.jpg 728w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/22222-300x210.jpg 300w\" data-sizes=\"(max-width: 728px) 100vw, 728px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 728px; --smush-placeholder-aspect-ratio: 728\/510;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3527 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/22222.jpg\" alt=\"subscription checkbox for getting notify on comments\" width=\"728\" height=\"510\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/22222.jpg 728w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/22222-300x210.jpg 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/noscript><figcaption id=\"caption-attachment-3527\" class=\"wp-caption-text\">add a subscription checkbox to your comments section<\/figcaption><\/figure>\n<p>All that is required is to check a box.<\/p>\n<p>Remember to make your checkbox stand out by using power words (Power Words chapter).<\/p>\n<p>How to add a subscription checkbox to your comments section?<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/\" rel=\"noopener\">MC4WP<\/a> (Mailchimp for WordPress) allows integrating plugins that will allow you to collect emails on any form, while <a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/wpdiscuz\/\" rel=\"noopener\">WPDiscuz <\/a>is a complete comments plugin that helps to gain subscribers from comments.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"27_Contact_Us_Page\"><\/span>27. Contact Us Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For whichever reason it is, people are already contacting you.<\/p>\n<p>All you need is a checkbox asking \u2018by the way, would you like to subscribe?\u2019<\/p>\n<figure id=\"attachment_3617\" aria-describedby=\"caption-attachment-3617\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3617 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image22.jpg\" alt=\"Checkbox that asks users to subscribe on contact us page\" width=\"1600\" height=\"822\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image22.jpg 1600w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image22-300x154.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image22-768x395.jpg 768w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/822;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3617 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image22.jpg\" alt=\"Checkbox that asks users to subscribe on contact us page\" width=\"1600\" height=\"822\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image22.jpg 1600w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image22-300x154.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image22-768x395.jpg 768w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/noscript><figcaption id=\"caption-attachment-3617\" class=\"wp-caption-text\">All you need is a checkbox asking \u2018by the way, would you like to subscribe?\u2019<\/figcaption><\/figure>\n<p>Here are 2 plugins that will help you with that:<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">MC4WP<\/span><\/a><span style=\"font-weight: 400;\"> (Mailchimp for WordPress) By Ibericode allows integrating many plugins <\/span><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/wordpress.org\/plugins\/newsletter\/\" rel=\"noopener\">Newsletter<\/a> by The Newsletter Team integrates with more email services, but with fewer plugins.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"28_Dessert_of_the_Page_%E2%80%93_Footer_Subscription_Box\"><\/span>28. Dessert of the Page \u2013 Footer Subscription Box<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unfortunately, less than 20% of total visitors get to the footer.<\/span><\/p>\n<figure id=\"attachment_3618\" aria-describedby=\"caption-attachment-3618\" style=\"width: 911px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3618 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image24.jpg\" alt=\"A graph showing that the lower the point on the page, the fewer visitors will see it.\" width=\"911\" height=\"623\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image24.jpg 911w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image24-300x205.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image24-768x525.jpg 768w\" data-sizes=\"(max-width: 911px) 100vw, 911px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 911px; --smush-placeholder-aspect-ratio: 911\/623;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3618 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image24.jpg\" alt=\"A graph showing that the lower the point on the page, the fewer visitors will see it.\" width=\"911\" height=\"623\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image24.jpg 911w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image24-300x205.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image24-768x525.jpg 768w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><\/noscript><figcaption id=\"caption-attachment-3618\" class=\"wp-caption-text\">The lower the point on the page, the fewer visitors will see it.<\/figcaption><\/figure>\n<p>This graph by Clicktale displays a simple fact: The lower the point on the page, the fewer visitors will see it. But let\u2019s not ignore another important fact: Those who reach the lowest part of your page, are extremely interested.<\/p>\n<figure id=\"attachment_3619\" aria-describedby=\"caption-attachment-3619\" style=\"width: 1306px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3619 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image45-e1593699796961.jpg\" alt=\"Footer opt-in\" width=\"1306\" height=\"545\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image45-e1593699796961.jpg 1306w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image45-e1593699796961-300x125.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image45-e1593699796961-768x320.jpg 768w\" data-sizes=\"(max-width: 1306px) 100vw, 1306px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1306px; --smush-placeholder-aspect-ratio: 1306\/545;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3619 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image45-e1593699796961.jpg\" alt=\"Footer opt-in\" width=\"1306\" height=\"545\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image45-e1593699796961.jpg 1306w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image45-e1593699796961-300x125.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image45-e1593699796961-768x320.jpg 768w\" sizes=\"(max-width: 1306px) 100vw, 1306px\" \/><\/noscript><figcaption id=\"caption-attachment-3619\" class=\"wp-caption-text\">Footer opt-in is nice assistance to your email collection arsenal.<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Email_Collection_Optimization\"><\/span>Email Collection Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"29_Power_Words\"><\/span>29. Power Words<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Want to gain the attention of your visitors right off the hook?<\/p>\n<p>You\u2019ll have to use power words. Telling a potential subscriber \u201cSign up for our newsletter\u201d is not as persuasive as \u201cCatch the complete XY guide for free\u201d, or \u201cFind out how I made $50,000 in a month\u201d. This is the reason CXL uses solidarity when it comes to <a target=\"_blank\" href=\"https:\/\/blog.getadmiral.com\/5-tips-grow-email-subscribers-fast\">getting new subscribers<\/a>.<\/p>\n<p>Here\u2019s an email subscription popup on their website:<\/p>\n<figure id=\"attachment_3620\" aria-describedby=\"caption-attachment-3620\" style=\"width: 706px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3620 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image9-e1593699847160.jpg\" alt=\"CXL email subscription popup\" width=\"706\" height=\"372\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image9-e1593699847160.jpg 706w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image9-e1593699847160-300x158.jpg 300w\" data-sizes=\"(max-width: 706px) 100vw, 706px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 706px; --smush-placeholder-aspect-ratio: 706\/372;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3620 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image9-e1593699847160.jpg\" alt=\"CXL email subscription popup\" width=\"706\" height=\"372\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image9-e1593699847160.jpg 706w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image9-e1593699847160-300x158.jpg 300w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/noscript><figcaption id=\"caption-attachment-3620\" class=\"wp-caption-text\">CXL email subscription popup<\/figcaption><\/figure>\n<p>Tim Ferris uses this technique in a more personalized way (\u2018Exclusive content\u2019 \u2018sent directly by me\u2019)<\/p>\n<figure id=\"attachment_3621\" aria-describedby=\"caption-attachment-3621\" style=\"width: 1149px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3621 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image17.jpg\" alt=\"Tim Ferris uses power words to get more subscriptions\" width=\"1149\" height=\"617\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image17.jpg 1149w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image17-300x161.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image17-768x412.jpg 768w\" data-sizes=\"(max-width: 1149px) 100vw, 1149px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1149px; --smush-placeholder-aspect-ratio: 1149\/617;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3621 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image17.jpg\" alt=\"Tim Ferris uses power words to get more subscriptions\" width=\"1149\" height=\"617\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image17.jpg 1149w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image17-300x161.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image17-768x412.jpg 768w\" sizes=\"(max-width: 1149px) 100vw, 1149px\" \/><\/noscript><figcaption id=\"caption-attachment-3621\" class=\"wp-caption-text\">Tim Ferris uses this technique in a more personalized way<\/figcaption><\/figure>\n<p>This approach is very powerful because it makes users the center of your attention.<\/p>\n<p>Here are some power words:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free Download<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Rare<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Featured<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exclusive<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advanced<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limited for X people<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Unlimited access<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pro\u2019s Secrets<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Access\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Special Offer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limited Time<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure not to use them too much.\u00a0<\/span><span style=\"font-weight: 400;\">1-3 Power words in your title and subtitle combined will do the magic.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"30_Let_Visitors_Know_They_Are_in_Good_Hands\"><\/span>30. Let Visitors Know They Are in Good Hands<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Highlight how your product or service is going to benefit users by painting the picture of a better future. For example, highlight how your subscribers receive more discounts or get more clients. It\u2019s all about incentives.<\/p>\n<p>Starak bribes by offering his personal story:<\/p>\n<figure id=\"attachment_3622\" aria-describedby=\"caption-attachment-3622\" style=\"width: 819px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3622 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image2.jpg\" alt=\"offering a personal story to get subscriptions\" width=\"819\" height=\"464\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image2.jpg 819w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image2-300x170.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image2-768x435.jpg 768w\" data-sizes=\"(max-width: 819px) 100vw, 819px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/464;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3622 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image2.jpg\" alt=\"offering a personal story to get subscriptions\" width=\"819\" height=\"464\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image2.jpg 819w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image2-300x170.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image2-768x435.jpg 768w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/noscript><figcaption id=\"caption-attachment-3622\" class=\"wp-caption-text\">Starak bribes by offering his personal story<\/figcaption><\/figure>\n<p>Reports show that sharing real-life stories and stats can be convincing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"31_Kill_any_%E2%80%98Normality_in_Your_Call_to_Actions\"><\/span>31. Kill any \u2018Normality\u2019 in Your Call to Actions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Two things happen when you get asked to do the same thing over &amp; over again:<\/p>\n<ol>\n<li>You start getting bored of these requests<\/li>\n<li>You automatically stop paying attention to them<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">And that\u2019s exactly what you keep asking users to subscribe w\u2013 wherever they go. <\/span><span style=\"font-weight: 400;\">Also, words like subscribe, sign-up, register, and join are very common and tend to sound like a commitment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a look over these subscription boxes call to action:<\/span><\/p>\n<figure id=\"attachment_3623\" aria-describedby=\"caption-attachment-3623\" style=\"width: 712px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3623 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image48.jpg\" alt=\"subscription boxes call to action examples\" width=\"712\" height=\"394\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image48.jpg 712w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image48-300x166.jpg 300w\" data-sizes=\"(max-width: 712px) 100vw, 712px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 712px; --smush-placeholder-aspect-ratio: 712\/394;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3623 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image48.jpg\" alt=\"subscription boxes call to action examples\" width=\"712\" height=\"394\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image48.jpg 712w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image48-300x166.jpg 300w\" sizes=\"(max-width: 712px) 100vw, 712px\" \/><\/noscript><figcaption id=\"caption-attachment-3623\" class=\"wp-caption-text\">subscription boxes call to action examples<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">They are all the same!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how to make your call to action look different? <\/span><span style=\"font-weight: 400;\">Two things:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Benefit \u2013 what great thing do they get?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Color \u2013 To make your CTA stand out to the eye, and also empower the benefit. <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-the-perfect-call-to-action-to-increase-conversions\/\" rel=\"noopener\">Learn how to create the perfect Call to Action<\/a> that increases conversions.<\/span><\/li>\n<\/ol>\n<figure id=\"attachment_3624\" aria-describedby=\"caption-attachment-3624\" style=\"width: 759px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3624 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image21.jpg\" alt=\"Digital marketer CTA gives you a benefit to subscribe\" width=\"759\" height=\"441\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image21.jpg 759w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image21-300x174.jpg 300w\" data-sizes=\"(max-width: 759px) 100vw, 759px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 759px; --smush-placeholder-aspect-ratio: 759\/441;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3624 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image21.jpg\" alt=\"Digital marketer CTA gives you a benefit to subscribe\" width=\"759\" height=\"441\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image21.jpg 759w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image21-300x174.jpg 300w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/noscript><figcaption id=\"caption-attachment-3624\" class=\"wp-caption-text\">Digital marketer CTA gives you a benefit to subscribe<\/figcaption><\/figure>\n<p>Here\u2019s a great example:<\/p>\n<figure id=\"attachment_3625\" aria-describedby=\"caption-attachment-3625\" style=\"width: 525px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3625 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image50.jpg\" alt=\"Use of &quot;Save my seat&quot; CTA\" width=\"525\" height=\"416\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image50.jpg 525w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image50-300x238.jpg 300w\" data-sizes=\"(max-width: 525px) 100vw, 525px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 525px; --smush-placeholder-aspect-ratio: 525\/416;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3625 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image50.jpg\" alt=\"Use of &quot;Save my seat&quot; CTA\" width=\"525\" height=\"416\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image50.jpg 525w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image50-300x238.jpg 300w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/noscript><figcaption id=\"caption-attachment-3625\" class=\"wp-caption-text\">Save my seat CTA<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"32_Allow_2_Options_%E2%80%98Good_vs_%E2%80%98Bad\"><\/span>32. Allow 2 Options: \u2018Good\u2019 vs \u2018Bad\u2019<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consider giving two options to users.<\/p>\n<figure id=\"attachment_3626\" aria-describedby=\"caption-attachment-3626\" style=\"width: 681px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3626 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image12.jpg\" alt=\"Two CTA options for a subscription pop-up\" width=\"681\" height=\"606\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image12.jpg 681w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image12-300x267.jpg 300w\" data-sizes=\"(max-width: 681px) 100vw, 681px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 681px; --smush-placeholder-aspect-ratio: 681\/606;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3626 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image12.jpg\" alt=\"Two CTA options for a subscription pop-up\" width=\"681\" height=\"606\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image12.jpg 681w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image12-300x267.jpg 300w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/noscript><figcaption id=\"caption-attachment-3626\" class=\"wp-caption-text\">Consider using two CTA options to your users<\/figcaption><\/figure>\n<p>We\u2019re more likely to do something if we\u2019re given a choice. Do not force visitors to sign up, give them a choice. Also, make the other choice look \u2018bad\u2019.<\/p>\n<figure id=\"attachment_3627\" aria-describedby=\"caption-attachment-3627\" style=\"width: 811px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3627 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image15.jpg\" alt=\"A choice not to subscribe to an email list button\" width=\"811\" height=\"659\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image15.jpg 811w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image15-300x244.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image15-768x624.jpg 768w\" data-sizes=\"(max-width: 811px) 100vw, 811px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 811px; --smush-placeholder-aspect-ratio: 811\/659;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3627 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image15.jpg\" alt=\"A choice not to subscribe to an email list button\" width=\"811\" height=\"659\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image15.jpg 811w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image15-300x244.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image15-768x624.jpg 768w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/noscript><figcaption id=\"caption-attachment-3627\" class=\"wp-caption-text\">Do not force visitors to sign up, give them a choice. Also, make the other choice look \u2018bad\u2019.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The effect is called Single Option Aversion, here\u2019s an excerpt of Daniel Mochon from ACR (Association for Consumer Research) explaining this phenomenon;<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00a0\u201cSingle option aversion is a context effect whereby consumers are unwilling to choose an attractive option when no competing options are included in the choice set. Consequently, an option may be chosen more often when competing options are added\u201d<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"33_Get_Subscribers_to_Turn_Them_Into_Buyers_%E2%80%93_Ads\"><\/span>33. Get Subscribers to Turn Them Into Buyers \u2013 Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don\u2019t use Ads for subscribers\u00a0 UNLESS you have a funnel built to convert your subscribers into buyers.<\/p>\n<p>The reason is that these ads will not return their investment if you are not gaining money from subscribers.<\/p>\n<p>This method is good only for businesses that have something to sell for their subscribers to be.<\/p>\n<p>This is how it works:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You\u2019ll need a high-quality piece of problem-solving content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This piece of great content will be available freely in exchange for an email address on your landing or <\/span><span style=\"font-weight: 400;\">squeeze page<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your ad will be linking to your landing page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">To make your ad extremely persuasive, use one of these headline formulas:<br \/>\n[Take this action] + [Specific Time Period] + [End Result]<br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use This App for 5 Days and Gain 48% More Subscribers<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[End result they want] + [Time period] + [Address the objections]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sell 43% More Clothes on Amazon in 21 Days By Changing Product Pages<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"34_Offer_Newsletter_List_Discounts\"><\/span>34. Offer Newsletter \/ List Discounts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Discounts were and always will be a great incentive. <\/span><span style=\"font-weight: 400;\">Offer members-only discounts to push people to sign up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you can offer discounts without asking for people to subscribe, But, then you miss a great opportunity. <\/span><span style=\"font-weight: 400;\">My advice is that you use a combination of the two.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When there is a high intent to purchase, like a visitor adding products to the cart, it\u2019s probably smarter to give him a discount right away so that his experience stays fluent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, if a visitor just reads your \u2018top 10 X products\u2019 article, it\u2019s better to send him a discount through email, since he\u2019s still comparing products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can get a higher conversion rate by sending a reminder with the coupon code to their email address.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Pro tip<\/strong>: Limit your coupon code for a certain time and pop a countdown timer while the coupon is activated.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Pro tip 2<\/strong>: Don\u2019t use only discounts, give free shipping, gifts, upgrades, limited content, and whatever you believe may make people subscribe.<\/span><\/p>\n<figure id=\"attachment_3628\" aria-describedby=\"caption-attachment-3628\" style=\"width: 1056px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3628 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image31.jpg\" alt=\"Example of a coupon code limitation\" width=\"1056\" height=\"516\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image31.jpg 1056w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image31-300x147.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image31-768x375.jpg 768w\" data-sizes=\"(max-width: 1056px) 100vw, 1056px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1056px; --smush-placeholder-aspect-ratio: 1056\/516;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3628 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image31.jpg\" alt=\"Example of a coupon code limitation\" width=\"1056\" height=\"516\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image31.jpg 1056w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image31-300x147.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image31-768x375.jpg 768w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" \/><\/noscript><figcaption id=\"caption-attachment-3628\" class=\"wp-caption-text\">Limit your coupon code for a certain time and pop a countdown timer while the coupon is activated.<\/figcaption><\/figure>\n<p>A huge benefit of this method is that you get to try \u2018remarketing\u2019 (through email) to whoever picks the coupon until they purchase.<\/p>\n<p>Tools:<\/p>\n<p>Giving coupons here &amp; now is absolutely free with <a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe\" rel=\"noopener\">Adoric<\/a>.<\/p>\n<p>If you\u2019d like to send the coupon through email, you\u2019ll have to add your email service to the equation.<\/p>\n<p>Just make sure your Adoric form is integrated with your email service and to the right list before sending an email.<\/p>\n<p>Look for creating a welcome email in your email service, and make the coupon code the prominent point of this email.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Networking_Can_Help\"><\/span>Networking Can Help<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"35_Partner_with_People_in_Your_Industry\"><\/span>35. Partner with People in Your Industry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can expand your email list fast by being exposed to other people\u2019s networks.<\/p>\n<p>Here are some ways to do so:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Co-host in their webinars<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guest posts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Co-promote content<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Participate in podcasts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Co-create content<\/span><\/li>\n<\/ul>\n<p>It can be as simple as co-creating a PDF, just like Hubspot &amp; VWO did:<\/p>\n<figure id=\"attachment_3629\" aria-describedby=\"caption-attachment-3629\" style=\"width: 992px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3629 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image36.jpg\" alt=\"Co-promote content of Hubspot and VWO\" width=\"992\" height=\"536\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image36.jpg 992w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image36-300x162.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image36-768x415.jpg 768w\" data-sizes=\"(max-width: 992px) 100vw, 992px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 992px; --smush-placeholder-aspect-ratio: 992\/536;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3629 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image36.jpg\" alt=\"Co-promote content of Hubspot and VWO\" width=\"992\" height=\"536\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image36.jpg 992w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image36-300x162.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image36-768x415.jpg 768w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/noscript><figcaption id=\"caption-attachment-3629\" class=\"wp-caption-text\">Co-promote content of Hubspot and VWO<\/figcaption><\/figure>\n<p>I know that as a smaller business\/authority in your industry, you most likely don\u2019t have a built network that allows you to just approach the big player.<\/p>\n<p>So, how can you make stars in your industry notice you?<\/p>\n<p>First, you\u2019ll need to contact them, and there is one way to do it safely:<\/p>\n<p>Piggyback.<\/p>\n<p>That\u2019s how you get into networking without having a prior connection. This way you have a much higher chance of getting a response. It is all about building connections. Take the first step and show interest in what they post.<\/p>\n<p>The point is to make your potential future partner notice and remember you.<\/p>\n<p>It\u2019s best to start with some small talk, not rushing to ask for help. Complementing their actions is good. Adding a light question can be helpful as well:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cWhich tools did you use?\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cWhat made you do that?\u201d<\/span><\/li>\n<\/ul>\n<p>Try to be as light and friendly as possible and avoid subversive talking.<\/p>\n<p>Eventually, after getting answered, you\u2019ll have to make a pitch.<\/p>\n<p>A very popular name known to offer such services is Tim Ferriss.<\/p>\n<p>Here\u2019s a quote of Tim on networking:<\/p>\n<p>\u201c<em>I do what I always do: find a personal e-mail if possible, often through their little-known personal blogs, send a two- to three-paragraph e-mail which explains that you are familiar with their work, and ask one simple-to-answer but the thought-provoking question in that e-mail related to their work or life philosophies. The goal is to start a dialogue so they take the time to answer future e-mails \u2013 not to ask for help. That can only come after at least three or four genuine e-mail exchanges.<\/em>\u201d<\/p>\n<p>If possible, you can also consider influencer marketing and have others help you build an email list for a price.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"36_%E2%80%9CRefer-a-friend%E2%80%9D\"><\/span>36. \u201cRefer-a-friend\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">About <\/span><a target=\"_blank\" href=\"https:\/\/www.invespcro.com\/blog\/word-of-mouth-marketing\/#:~:text=88%25%20of%20consumers%20placed%20the,as%20less%20emotionally%20connected%20brands.\" rel=\"noopener\"><span style=\"font-weight: 400;\">88% of consumers <\/span><\/a><span style=\"font-weight: 400;\">are more likely to perform an action if it&#8217;s recommended by someone they know.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, consider asking people to share the content to spread the word.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can result in a chain reaction (snowball effect) and you will soon double or triple your returns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to make subscribers share your emails is to mention it on your <a target=\"_blank\" href=\"https:\/\/www.mailmunch.com\/templates\" rel=\"noopener\">email template<\/a> or your <a target=\"_blank\" href=\"https:\/\/cocosign.com\/electronic-signature\/\">electronic signature<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re providing value via emails, they will get shared.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Real-life_Email_Collection_Methods\"><\/span>Real-life Email Collection Methods<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"37_Collect_Emails_During_Events\"><\/span>37. Collect Emails During Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make every event count, virtual or physical.<\/p>\n<p>Ask users to register to get access to a virtual event such as a conference.<\/p>\n<p>Similarly, you can provide a form to those who visit your company event.<\/p>\n<p>People who know you personally are more likely to share their personal details with you.<\/p>\n<p>Remember that people who attend such events are proactive and hungry for valuable content. Plus, they&#8217;re more likely to convert and recommend you to others.<\/p>\n<p>You can do so by distributing feedback forms, business cards, etc.:<\/p>\n<figure id=\"attachment_3630\" aria-describedby=\"caption-attachment-3630\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3630 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image20.jpg\" alt=\"Real-life card email collection using on an event\" width=\"960\" height=\"540\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image20.jpg 960w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image20-300x169.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image20-768x432.jpg 768w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/540;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3630 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image20.jpg\" alt=\"Real-life card email collection using on an event\" width=\"960\" height=\"540\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image20.jpg 960w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image20-300x169.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image20-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/noscript><figcaption id=\"caption-attachment-3630\" class=\"wp-caption-text\">Make every event count, virtual or physical.<\/figcaption><\/figure>\n<p>Posted by ThiccUncle on Reddit<\/p>\n<p>Pro tip: Read <a target=\"_blank\" href=\"https:\/\/www.fastcompany.com\/90363771\/how-to-give-out-your-business-card-without-seeming-like-a-jerk\" rel=\"noopener\">this guide<\/a> to learn how to handle your business card.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"38_Make_it_Super_Easy_with_QR\"><\/span>38. Make it Super Easy with QR<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>QR codes are now native to most smartphones and about 60% of people use them on a daily basis.<\/p>\n<p>They make it easier to share information and perform tasks.<\/p>\n<p>You can use a tool like <a target=\"_blank\" href=\"https:\/\/www.qr-code-generator.com\/\" rel=\"noopener\">QR code generator<\/a> and add a code to whatever you print. Users will be able to scan it and land on your landing page and sign up.<\/p>\n<p>Instead of talking about subscribing, you can put a cool sentence like \u2018be ahead, stay updated\u2019 or \u2018scan me!\u2019 below your QR code, just like William Taylor did use <a target=\"_blank\" href=\"https:\/\/www.beaconstac.com\/qr-code-generator\">QR code generator<\/a>:<\/p>\n<figure id=\"attachment_3631\" aria-describedby=\"caption-attachment-3631\" style=\"width: 1138px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3631 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image26.jpg\" alt=\"QR card to give on an event\" width=\"1138\" height=\"477\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image26.jpg 1138w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image26-300x126.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image26-768x322.jpg 768w\" data-sizes=\"(max-width: 1138px) 100vw, 1138px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1138px; --smush-placeholder-aspect-ratio: 1138\/477;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3631 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image26.jpg\" alt=\"QR card to give on an event\" width=\"1138\" height=\"477\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image26.jpg 1138w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image26-300x126.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/06\/image26-768x322.jpg 768w\" sizes=\"(max-width: 1138px) 100vw, 1138px\" \/><\/noscript><figcaption id=\"caption-attachment-3631\" class=\"wp-caption-text\">Make it Super Easy with QR<\/figcaption><\/figure>\n<p>If you already took the card, won\u2019t you scan it?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Launch_Your_Email_List_Building_Arsenal_Today\"><\/span>Launch Your Email List Building Arsenal Today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The key lies in using CTAs and telling people to sign up by spreading the word in a variety of ways.<\/p>\n<p>Remember to avoid spamming people and shy away from asking for information that you do not need, i.e: gender, age, address, etc.<\/p>\n<p>Also, let people know they will always have the option to subscribe.<\/p>\n<p>Find what works for you and stick to it. Check our free step-by-step checklist if you\u2019re still having trouble.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is still huge, after all, it offers an ROI of up to 4,300%. However, you will need a kickass email list to get high numbers.<\/p>\n","protected":false},"author":5,"featured_media":3633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email List Building: A 2024 Definitive Guide - Adoric Blog<\/title>\n<meta name=\"description\" content=\"We covered in this article 38 best email list building methods into this article to help you prepare a solid email list. 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