{"id":3646,"date":"2020-07-09T10:41:07","date_gmt":"2020-07-09T07:41:07","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=3646"},"modified":"2022-08-16T09:11:36","modified_gmt":"2022-08-16T06:11:36","slug":"10-tips-for-email-marketing-copy-that-converts","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/","title":{"rendered":"10 Tips for Writing an Email Marketing Copy that Converts"},"content":{"rendered":"<p>Are you dissatisfied with the results of your email marketing efforts? Does it feel like you\u2019re doing something wrong? There are many reasons why an <a target=\"_blank\" href=\"https:\/\/ideasplusbusiness.com\/\">email marketing<\/a> campaign may fail, and most of them are down to insufficient knowledge about the appropriate process.<\/p>\n<p>As a marketer, <a target=\"_blank\" href=\"http:\/\/docs.aweber-static.com\/email-marketing-guides\/ultimate-guide-to-email-marketing.pdf\" rel=\"noopener\">learning the application methods and benefits of email marketing<\/a> is a basic requirement &#8211; and the graphic below shows why. In this guide, we provide some tips for writing email marketing copy that converts customers and drives sales for your business.<\/p>\n<figure id=\"attachment_3647\" aria-describedby=\"caption-attachment-3647\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3647 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Effectivness-of-digital-marketing-media-channels.jpg\" alt=\"Rating by marketers on the effectiveness of digital media channels\" width=\"768\" height=\"422\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Effectivness-of-digital-marketing-media-channels.jpg 768w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Effectivness-of-digital-marketing-media-channels-300x165.jpg 300w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/422;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3647\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Effectivness-of-digital-marketing-media-channels.jpg\" alt=\"Rating by marketers on the effectiveness of digital media channels\" width=\"768\" height=\"422\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Effectivness-of-digital-marketing-media-channels.jpg 768w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Effectivness-of-digital-marketing-media-channels-300x165.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><figcaption id=\"caption-attachment-3647\" class=\"wp-caption-text\">Email marketing is highly effective for marketers <a target=\"_blank\" href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/email-marketing-still-worth-taking-seriously-2018\/\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n<p>With email marketing, you know that your audience is interested and it costs you little to nothing to reach out to them. However, the effort is wasted if you\u2019re sending the wrong message, or you\u2019re sending the right message to the wrong people. (if you haven&#8217;t built an email list yet, you can check out <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-list-building-methods\/\" rel=\"noopener\">&#8217;38 methods to build your email list&#8217; guide<\/a>)<\/p>\n<p>Now, you can either <a target=\"_blank\" href=\"https:\/\/spdload.com\/blog\/how-to-outsource-digital-marketing\/\">outsource the marketing arm<\/a> of your business or set up a team within your own company to handle it. If you choose the latter, there are important questions that you must be able to answer. How do you develop the right messaging for your email marketing campaign? How do you write copy that actually leads to conversions?<\/p>\n<p>The possibilities of tweaking your content to execute a strong email strategy are near-limitless. Your strategy encompasses your entire marketing approach, from the segmentation of your audience and personalization of messages down to the minutest details of the tone of your copy and appropriate text formatting.<\/p>\n<p>From the moment your email drops in the inbox of the subscriber and they see your subject line, up to the point where they see your call-to-action and (hopefully!) act on it. You want the journey to be simple, straightforward, and effective.<\/p>\n<p>So, starting from that first part of the journey, we\u2019ll work our way down to the call-to-action while reviewing the best practices for writing email copy that converts your target audience.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_3650\" aria-describedby=\"caption-attachment-3650\" style=\"width: 768px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3650 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Oberlo-the-widespread-usage-of-email-1.jpg\" alt=\"The widespread usage of email\" width=\"768\" height=\"500\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Oberlo-the-widespread-usage-of-email-1.jpg 768w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Oberlo-the-widespread-usage-of-email-1-300x195.jpg 300w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/500;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3650\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Oberlo-the-widespread-usage-of-email-1.jpg\" alt=\"The widespread usage of email\" width=\"768\" height=\"500\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Oberlo-the-widespread-usage-of-email-1.jpg 768w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Oberlo-the-widespread-usage-of-email-1-300x195.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/noscript><figcaption id=\"caption-attachment-3650\" class=\"wp-caption-text\">The widespread usage of email <a target=\"_blank\" href=\"https:\/\/www.voilanorbert.com\/blog\/clear-and-professional-emails\/\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/#While_Youre_Unread\" title=\"While You\u2019re Unread\">While You\u2019re Unread<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/#Tip_1_Mind_The_Language\" title=\"Tip 1: Mind The Language\">Tip 1: Mind The Language<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/#Tip_2_Personalize_your_message\" title=\"Tip 2: Personalize your message\">Tip 2: Personalize your message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/#Tip_3_Match_the_subject_with_the_body\" title=\"Tip 3: Match the subject with the body\">Tip 3: Match the subject with the body<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/#%E2%80%9CMarked_As_Read%E2%80%9D\" title=\"\u201cMarked As Read\u201d\">\u201cMarked As Read\u201d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/#Tip_4_Identify_your_key_objective\" title=\"Tip 4: Identify your key objective\">Tip 4: Identify your key objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/#Tip_5_Be_conversational\" title=\"Tip 5: Be conversational\">Tip 5: Be conversational<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/#Tip_6_Use_second-person_pronouns\" title=\"Tip 6: Use second-person pronouns\">Tip 6: Use second-person pronouns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/#Tip_7_Use_relevant_images\" title=\"Tip 7: Use relevant images\">Tip 7: Use relevant images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/#Tip_8_Consider_the_skimmers\" title=\"Tip 8: Consider the skimmers\">Tip 8: Consider the skimmers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/#Tip_9_Write_a_compelling_call-to-action\" title=\"Tip 9: Write a compelling call-to-action\">Tip 9: Write a compelling call-to-action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/#How_Do_You_Measure_Up\" title=\"How Do You Measure Up?\">How Do You Measure Up?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/#Tip_10_Tracking_and_Measuring_Efficiency\" title=\"Tip 10: Tracking and Measuring Efficiency\">Tip 10: Tracking and Measuring Efficiency<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"While_Youre_Unread\"><\/span>While You\u2019re Unread<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em>A moment of silence for all the emails that never leave this point of the user journey.<\/em><\/p>\n<p>You can do all the research and editing that is required to get the body of your email ready to be sent out, but if the subject line fails to grab the attention of the subscriber, they\u2019ll never get to read that content. So, while your email is unread, you want to give the subscriber a reason to read its content. The key? Your subject line.<\/p>\n<p>To begin with, how much do you figure you can say within 55-70 characters? It\u2019s important because mobile email services typically cut the subject line off after that number. If the subscriber can\u2019t be bothered to open the mail to read the rest of it, then you\u2019ve already lost them. So, try to stay within that range.<\/p>\n<p>Next, resist the urge to use clickbait titles &#8211; it\u2019s counter-productive. It may get more subscribers to open your email, but it also increases the chances that they\u2019ll unsubscribe when they find that the content of your email is not what your subject line led them to believe it would be. Long-term, your email marketing campaign will suffer if you use this approach.<\/p>\n<p>Now, diving into the actual task of creating the subject line. Here are a few tips:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_1_Mind_The_Language\"><\/span>Tip 1: Mind The Language<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The explanation for this is the tone of your subject line. Your copy should say exactly what you want your subscriber to do with the information you\u2019re about to share with them. However, while you\u2019re doing so, you want to make sure that you don\u2019t come across as \u201ccommanding\u201d.<\/p>\n<p>For instance, instead of saying \u201cBuy your concert tickets now\u201d, you want to trigger the same fear of missing out without sounding as though you were ordering the subscriber around. Something along the lines of \u201cDon\u2019t miss the concert. We\u2019ve got tickets!\u201d Persuasion works better with more people.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_2_Personalize_your_message\"><\/span>Tip 2: Personalize your message<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is incredibly crucial. Subscribers know that the emails that they get also go out to a ton of other people, but they are more likely to respond favorably and open your email if you add a personal touch to it. Personalizing your subject line could be as simple as adding the first name of the subscriber to your email copy if that\u2019s all you can do &#8211; but there\u2019s a lot more to it than that.<\/p>\n<p>It\u2019s important to segment your audience as thoroughly as possible and create personalized copies for each segment. For instance, you\u2019re a <a target=\"_blank\" href=\"https:\/\/metropolitan.realestate\/\">real estate agent<\/a> with a clientele that includes people that want to rent a home and others that are looking to buy. Segmenting that audience into these two categories will allow you to create more personalized emails for each group.<\/p>\n<p>Using the scenario painted above, imagine a marketer that sent a batch email to their entire audience with the subject line \u201cCheck out our newly listed properties!\u201d. Now, another marketer segments their audience and sends two separate emails. One to the audience looking to rent and the other to the audience looking to buy.<\/p>\n<p>The first email subject line reads \u201cNewly listed properties for rent in your area!\u201d and the second email subject line reads \u201cNewly listed properties for sale in your area!\u201d. Each segmented subscriber gets one of these more personalized emails according to their needs, and they are immediately more likely to open the email than the subscribers that were not segmented.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_3_Match_the_subject_with_the_body\"><\/span>Tip 3: Match the subject with the body<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some of the reasoning behind this has already been discussed earlier. Getting your subscribers to open the email is important, but the purpose is defeated if they don\u2019t click through and carry out the action that you want them to. One of the easiest ways to lose your audience after they open your email is drafting a subject line that does not match the body of the mail.<\/p>\n<p>If your email is about 30 newly listed properties, let your subject line say exactly that. A vague subject line copy such as \u201cReal Estate Market Updates\u201d would only cause subscribers to drop off when they read the actual content of the mail. \u201c30 New Multiple-Room Houses Are Listed for Sale!\u201d would be a much more direct and efficient copy here.<\/p>\n<p>Now, let\u2019s get into the body of your email.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E2%80%9CMarked_As_Read%E2%80%9D\"><\/span>\u201cMarked As Read\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019ve drafted a fantastic subject line, and you\u2019re pretty sure your subscribers will have a hard time ignoring those bold letters that signify an unread email message. How do you make sure that the body of your email gets an equally great (or even better!) reception from the recipient? Here are a few tips:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_4_Identify_your_key_objective\"><\/span>Tip 4: Identify your key objective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A common mistake with marketers is trying to fit various objectives within one email marketing campaign. This approach is passable if your message still centers around the key objective, but NEVER try to fit different objectives into email at the same level of urgency.<\/p>\n<p>If the objective of your strategy is to win a customer back, your call to action may say something like \u201cGet back in touch with us!\u201d and not \u201cGet in touch with us and tell your friends about it!\u201d. Try to stick to one key objective at a time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_5_Be_conversational\"><\/span>Tip 5: Be conversational<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The tone of your email should be conversational. Drop the overly technical language and speak as you would to someone that is sitting next to you. When subscribers feel like they\u2019re in the same room with you, having a conversation, they are more likely to respond favorably to whatever you have to say and do what you want them to.<\/p>\n<p>For instance, an opener such as \u201cHi, John! We\u2019ve been having a conversation at the office that we\u2019d like to hear your opinion about. Would you rather take a mortgage on a house or pay annual rent?\u201d would do better than one that says \u201cSome real estate enthusiasts consider the long-term benefits of property mortgaging as superior to paying for rented property\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_6_Use_second-person_pronouns\"><\/span>Tip 6: Use second-person pronouns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This tip goes hand in hand with drafting conversational messaging. When you write in the second person, the message feels more directly aimed at the individual reader.<\/p>\n<p>An important point here is also the type of pronouns you use, and the regularity with which each one appears. You want to talk about the customer and focus your messaging on them instead of yourself. You don\u2019t want to sound self-absorbed. So, how do you do that?<\/p>\n<p>Use the pronouns \u201cyou\u201d, \u201cyour\u201d, \u201cyours\u201d more than you use the pronouns \u201cwe\u201d, \u201cour\u201d, \u201cours\u201d. Say \u201cYou can save enough money on some of these offers to buy an extra little gift for a loved one\u201d instead of \u201cWe\u2019re providing these limited-time discounts to help you cut costs and save money\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_7_Use_relevant_images\"><\/span>Tip 7: Use relevant images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People are attracted to images, without a doubt. Depending on the seriousness of your message, you should consider using colorful images that grab the attention of the reader but at the same time do not distract them from the rest of the message.<\/p>\n<figure id=\"attachment_3651\" aria-describedby=\"caption-attachment-3651\" style=\"width: 698px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3651 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Plain-text-vs-HTML.jpg\" alt=\"Email plain text VS email with image\" width=\"698\" height=\"400\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Plain-text-vs-HTML.jpg 698w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Plain-text-vs-HTML-300x172.jpg 300w\" data-sizes=\"(max-width: 698px) 100vw, 698px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 698px; --smush-placeholder-aspect-ratio: 698\/400;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3651\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Plain-text-vs-HTML.jpg\" alt=\"Email plain text VS email with image\" width=\"698\" height=\"400\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Plain-text-vs-HTML.jpg 698w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Plain-text-vs-HTML-300x172.jpg 300w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/noscript><figcaption id=\"caption-attachment-3651\" class=\"wp-caption-text\">Use relevant images <a target=\"_blank\" href=\"https:\/\/sendpulse.ng\/support\/glossary\/html-email\">Source<\/a><\/figcaption><\/figure>\n<p>While using these images, you need to consider the fact that they can also increase the amount of time it takes for your email to load completely on the reader\u2019s end. Generally, it is advisable to use high-quality images at the lowest memory sizes to make sure that your readers don\u2019t go through an unnecessarily long wait period trying to get the full content of your mail.<\/p>\n<p>On that note, you should only use images that add value to the rest of your email copy. Otherwise, you don\u2019t have to use one.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_8_Consider_the_skimmers\"><\/span>Tip 8: Consider the skimmers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While you should pay attention to making the body of your email as concise as possible, you should also consider the fact that there will still be people that may only skim through the text. The solution to adapting your email copy for this category of people is making sure that the most important bits in your message stand out.<\/p>\n<p><em>\u201cYou can achieve this by formatting the key messages differently from the rest of the text. Paragraphing, italics, bold, and font size changes are examples of formatting changes you can make in this regard.\u201d<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_9_Write_a_compelling_call-to-action\"><\/span>Tip 9: Write a compelling call-to-action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This part of the process deserves a whole new article on its own &#8211; that\u2019s how important it is. It triggers the most important part of your entire marketing campaign &#8211; conversions. If you\u2019ve written a catchy subject line and immersive accompanying text for the body of the mail, the call-to-action is the final piece of the jigsaw that seals the deal.<\/p>\n<figure id=\"attachment_3652\" aria-describedby=\"caption-attachment-3652\" style=\"width: 765px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3652 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Include-a-call-to-action.jpg\" alt=\"Include a call to action in emails\" width=\"765\" height=\"470\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Include-a-call-to-action.jpg 765w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Include-a-call-to-action-300x184.jpg 300w\" data-sizes=\"(max-width: 765px) 100vw, 765px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 765px; --smush-placeholder-aspect-ratio: 765\/470;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-3652\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Include-a-call-to-action.jpg\" alt=\"Include a call to action in emails\" width=\"765\" height=\"470\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Include-a-call-to-action.jpg 765w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Include-a-call-to-action-300x184.jpg 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/noscript><figcaption id=\"caption-attachment-3652\" class=\"wp-caption-text\">Increase conversion rates with CTA <a target=\"_blank\" href=\"https:\/\/www.salesforce.com\/au\/products\/marketing-cloud\/best-practices\/email-marketing-examples\/\" rel=\"noopener\" class=\"c6\">Source<\/a><\/figcaption><\/figure>\n<p>Writing a <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-the-perfect-call-to-action-to-increase-conversions\/\" rel=\"noopener\">compelling call-to-action<\/a> usually boils down to achieving urgency and sealing the interest of your customer with your text and the accompanying call-to-action button. However,\u00a0 you need to research the most effective CTAs in your specific field and adapt them to suit your own needs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Measure_Up\"><\/span>How Do You Measure Up?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, your email marketing campaign has been running for a short while and you\u2019re curious about how you\u2019re doing. How do you gauge its success or failure? How do you identify areas that need improvement?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_10_Tracking_and_Measuring_Efficiency\"><\/span>Tip 10: Tracking and Measuring Efficiency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There is a bunch of key analytics useful for measuring the success of any email marketing campaign. <a target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/metrics-email-marketers-should-be-tracking\" rel=\"noopener\">Familiarize yourself with these email marketing analytics<\/a> and how low\/high numbers on each one will help you to make the right adjustments to your marketing efforts. Some of them are:<\/p>\n<ul>\n<li>Open rate: Percentage of subscribers that opened the email<\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.usebouncer.com\/what-is-an-average-email-bounce-rate\/\"><span style=\"font-weight: 400;\">Average Bounce Rate<\/span><\/a><span style=\"font-weight: 400;\">: Percentage of emails that failed to deliver \u2013 for various possible reasons<\/span><\/li>\n<li>Clickthrough rate: Percentage of subscribers that clicked a link within your mail (a call-to-action button that leads to a landing page, for instance)<\/li>\n<li>Opt-out rate: Percentage of subscribers that unsubscribed from your mailing list<\/li>\n<\/ul>\n<figure id=\"attachment_3653\" aria-describedby=\"caption-attachment-3653\" style=\"width: 1022px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3653 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Tracking-and-measuring-emails-e1594279897714.jpg\" alt=\"key analytics measurements\" width=\"1022\" height=\"651\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Tracking-and-measuring-emails-e1594279897714.jpg 1022w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Tracking-and-measuring-emails-e1594279897714-300x191.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Tracking-and-measuring-emails-e1594279897714-768x489.jpg 768w\" data-sizes=\"(max-width: 1022px) 100vw, 1022px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1022px; --smush-placeholder-aspect-ratio: 1022\/651;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3653 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Tracking-and-measuring-emails-e1594279897714.jpg\" alt=\"key analytics measurements\" width=\"1022\" height=\"651\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Tracking-and-measuring-emails-e1594279897714.jpg 1022w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Tracking-and-measuring-emails-e1594279897714-300x191.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/07\/Tracking-and-measuring-emails-e1594279897714-768x489.jpg 768w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/noscript><figcaption id=\"caption-attachment-3653\" class=\"wp-caption-text\">Measure the success of your emails <a target=\"_blank\" href=\"https:\/\/improvado.io\/blog\/12-best-marketing-dashboard-examples-and-templates\" rel=\"noopener\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The best part is the fact that email marketing does not have to be expensive. There are a bunch of <\/span><span style=\"font-weight: 400;\">email marketing tools<\/span><span style=\"font-weight: 400;\"> available, and some of them are free. With these tools, setting up an email marketing campaign is a lot easier. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of our favorite email marketing tools with free plans are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/mailchimp.com\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">MailChimp<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.sender.net\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sender<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.omnisend.com\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Omnisend<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.sendinblue.com\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sendinblue<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.benchmarkemail.com\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Benchmark Email<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/sendpulse.com\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">SendPulse<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.mailerlite.com\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">MailerLite<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.mailjet.com\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mailjet<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/moosend.com\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Moosend<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.zoho.com\/campaigns\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zoho Campaigns<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/emailoctopus.com\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">EmailOctopus<\/span><\/a><\/li>\n<\/ul>\n<p>Now you know what to do, but you need a lot of practice. Long-term, these tips will help you on your way to stronger campaigns and higher sales figures. However, the world of marketing is constantly evolving, so you should always be looking for new information. Good luck out there!<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\" class=\"big-button\">Try Adoric for Free<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The possibilities of tweaking your content to execute a strong email strategy are near-limitless. Your strategy encompasses your entire marketing approach, from the segmentation of your audience and personalization of messages down to the minutest details of the tone of your copy and appropriate text formatting.<\/p>\n","protected":false},"author":8,"featured_media":3657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips for Writing an Email Marketing Copy that Converts - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Learn how to create the right messaging for your email marketing campaign. 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