Your conversion rate can be defined as the percentage of users or visitors that complete a specific action. The action can be anything \u2013 new signup, a new purchase, a download, etc.<\/p>\n
The rate is displayed in percentage and can be very volatile. Plus, it may differ from page to page and product to product.<\/p>\n
Let\u2019s say you sell shoes and decide to run a marketing campaign on Facebook that attracts 1,000 visitors. According to the campaign, your conversion rate is 2 percent, which means about 20 of your visitors actually made a purchase.<\/p>\n
The aim for every business is to increase the rate. In this article, we\u2019ll explain how to calculate conversion rate and what you can do to increase it.<\/p>\n
Let\u2019s start:<\/p>\n