{"id":4313,"date":"2020-08-19T17:35:19","date_gmt":"2020-08-19T14:35:19","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=4313"},"modified":"2023-06-09T10:22:35","modified_gmt":"2023-06-09T07:22:35","slug":"email-marketing-automation-20-tools-to-try","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/","title":{"rendered":"Email Marketing Automation: 20 Tools to Try"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Email marketing might not be as popular as it once was but it\u2019s still quite effective. And stats have shown that the number of email users will continue to grow in the coming years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The number of active email users is expected to <\/span><a target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\"><span style=\"font-weight: 400;\">hit the 4.3 billion mark<\/span><\/a><span style=\"font-weight: 400;\"> by 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neglecting email marketing is one mistake businesses can\u2019t afford to make. After all, it offers an <\/span><a target=\"_blank\" href=\"http:\/\/www.michaelwords.com\/2020\/05\/14\/email-marketing-stats-2016-you-need-to-know\/\"><span style=\"font-weight: 400;\">ROI of up to 4,300 percent<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to different tools and technology, email marketing isn\u2019t as tough as it once was. In this article, we\u2019ll talk about automation in <a target=\"_blank\" href=\"https:\/\/gozen.io\/blog\/how-to-increase-website-traffic-using-email-marketing-in-2022\/\">email marketing<\/a>.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#What_is_Email_Marketing_Automation\" title=\"What is Email Marketing Automation?\">What is Email Marketing Automation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#Why_Does_Email_Automation_Matter\" title=\"Why Does Email Automation Matter?\">Why Does Email Automation Matter?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#Create_Segmented_Mailing_Lists\" title=\"Create Segmented Mailing Lists\">Create Segmented Mailing Lists<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#Improve_Your_Conversion_Rate\" title=\"Improve Your Conversion Rate\">Improve Your Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#Improve_Engagement\" title=\"Improve Engagement\">Improve Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#Increase_Efficiency_and_Revenue\" title=\"Increase Efficiency and Revenue\">Increase Efficiency and Revenue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#Integrate_With_the_Customer_Buying_Cycle\" title=\"Integrate With the Customer Buying Cycle\">Integrate With the Customer Buying Cycle<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#How_Does_Email_Marketing_Automation_Work\" title=\"How Does Email Marketing Automation Work?\">How Does Email Marketing Automation Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#20_Best_Email_Automation_Tools\" title=\"20 Best Email Automation Tools\">20 Best Email Automation Tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#1_Adoric\" title=\"1. Adoric\">1. Adoric<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#2_Emma\" title=\"2. Emma\">2. Emma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#3_Mailchimp\" title=\"3. Mailchimp\">3. Mailchimp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#4_OptinMonster\" title=\"4. OptinMonster\">4. OptinMonster<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#5_Contactually\" title=\"5. Contactually\">5. Contactually<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#6_GetResponse\" title=\"6. GetResponse\">6. GetResponse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#7_HubSpot\" title=\"7. HubSpot\">7. HubSpot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#8_Hatchbuck\" title=\"8. Hatchbuck\">8. Hatchbuck<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#9_Intercom\" title=\"9. Intercom\">9. Intercom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#10_Act-On\" title=\"10. Act-On\">10. Act-On<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#11_LeadSquared\" title=\"11. LeadSquared\">11. LeadSquared<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#12_E-goi\" title=\"12. E-goi\">12. E-goi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#13_Marketo\" title=\"13. Marketo\">13. Marketo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#14_SAP_Sales_Cloud\" title=\"14. SAP Sales Cloud\u00a0\">14. SAP Sales Cloud\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#15_Campaign_Monitor\" title=\"15. Campaign Monitor\">15. Campaign Monitor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#16_GoViral_formerly_SmartBribe\" title=\"16. GoViral (formerly SmartBribe)\">16. GoViral (formerly SmartBribe)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#17_Reach_Mail\" title=\"17. Reach Mail\">17. Reach Mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#18_Cake_Mail\" title=\"18. Cake Mail\">18. Cake Mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#18_Constant_Contact\" title=\"18. Constant Contact\">18. Constant Contact<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#19_ActiveCampaign\" title=\"19. ActiveCampaign\">19. ActiveCampaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#20_BombBomb\" title=\"20. BombBomb\">20. BombBomb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-marketing-automation-20-tools-to-try\/#Email_Marketing_Automation_Conclusion\" title=\"Email Marketing Automation: Conclusion\">Email Marketing Automation: Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Email_Marketing_Automation\"><\/span><b>What is Email Marketing Automation?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing automation refers to the process of automating email marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An automated campaign consists of a series of marketing emails that are sent automatically to subscribers based on their actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The purpose of email marketing is to create email messages that reach the right people at the right time without you having to work every time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows businesses to target people based on factors such as previous sales, behavior, and preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing is not like email blasts or broadcasts as they offer the same level of personalization that individual emails do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are quite a number of <a target=\"_blank\" href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/\">email marketing<\/a> automation systems available in the market today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll discuss those and highlight the benefits of email marketing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Does_Email_Automation_Matter\"><\/span><b>Why Does Email Automation Matter?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email automation matters because it offers better results. Here are five reasons why you should consider email marketing automation:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Segmented_Mailing_Lists\"><\/span><b>Create Segmented Mailing Lists<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email automation allows businesses to create segmented mailing lists based on <a target=\"_blank\" href=\"https:\/\/www.close.com\/guides\/what-is-a-crm\">CRM data<\/a> and subscriber activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Effective segmentation allows marketers to send out relevant marketing messages to their customers and potential clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automation lets brands understand what clients are interested in. Segmented campaigns have <\/span><a target=\"_blank\" href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\"><span style=\"font-weight: 400;\">14.3 percent higher open rates <\/span><\/a><span style=\"font-weight: 400;\">and 100.9 percent higher CTRs than traditional campaigns.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improve_Your_Conversion_Rate\"><\/span><b>Improve Your Conversion Rate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing is very effective because about<\/span><a target=\"_blank\" href=\"https:\/\/theblog.adobe.com\/consumers-are-still-email-obsessed-but-theyre-finding-more-balance\/\"><span style=\"font-weight: 400;\"> 60 percent of customers<\/span><\/a><span style=\"font-weight: 400;\"> still prefer emails as a method of contact. It can prove to be a great nurturing tool if used right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automated emails generate <\/span><a target=\"_blank\" href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/12\/70-email-marketing-stats-you-need-to-know\/\"><span style=\"font-weight: 400;\">110 percent higher click rates<\/span><\/a><span style=\"font-weight: 400;\"> than broadcast emails. Plus, <a target=\"_blank\" href=\"https:\/\/www.rightinbox.com\/blog\/email-sequences\">sending a series of automated emails<\/a> offers 13 percent more revenue than sending a single email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies can choose a variety of campaigns from special offers to birthday wishes. The latter can boost conversion by up to 60 percent. You can\u2019t always have a person sending special birthday wishes to your clients, especially if you have thousands of clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can feed this information into a software that can send your automated email message on the given date.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improve_Engagement\"><\/span><b>Improve Engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email automation allows marketers to send out timely, personalized, and appropriate messages to their subscribers. This helps to improve engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses spend a lot of time and money to improve engagement since engaged customers <\/span><a target=\"_blank\" href=\"https:\/\/blog.zoominfo.com\/78-customer-engagement-statistics\/\"><span style=\"font-weight: 400;\">are more likely to convert<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, they are also more loyal and can help bring new buyers to a business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automation tools provide marketers with data that can help them identify links or assets within their campaigns that get <a target=\"_blank\" href=\"https:\/\/usersnap.com\/blog\/positive-review-response-examples\/\">positive review responses<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers can use this information to create emails that generate curiosity and keep readers engaged by building positive brand impressions, reducing the number of bounces and subscribes.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increase_Efficiency_and_Revenue\"><\/span><b>Increase Efficiency and Revenue<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Automation makes the job of sending emails less tiring and more efficient while also improving the bottom line. It allows marketers to automate boring and repetitive tasks, which helps save effort and time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the activities they can handle include storing <a target=\"_blank\" href=\"https:\/\/www.cience.com\/blog\/what-is-a-customer-data-platform\">customer data<\/a>, tracking customers, determining interest level, re-establishing contact, and calculating ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This information helps improve revenue by adding personalization fields to the email such as name, company name, location, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customization has been proven to be effective in increasing revenue. It improves <\/span><a target=\"_blank\" href=\"https:\/\/www.bryancaplan.com\/blog-posts\/10-email-personalization-statistics-2018\"><span style=\"font-weight: 400;\">open rates by up to 26 percent <\/span><\/a><span style=\"font-weight: 400;\">and can boost loyalty as well as personalized emails lead to<\/span><a target=\"_blank\" href=\"https:\/\/www.experianplc.com\/media\/news\/2014\/experian-marketing-services-study-finds-personalized-emails-generate-six\/#:~:text=The%20study%20found%20that%20personalized,per%20email%20than%20nonpersonalized%20email.&amp;text=This%20is%20exemplified%20by%20the,doubled%20in%202013%20from%202012.\"><span style=\"font-weight: 400;\"> 600 percent increase<\/span><\/a><span style=\"font-weight: 400;\"> in transaction rate.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Integrate_With_the_Customer_Buying_Cycle\"><\/span><b>Integrate With the Customer Buying Cycle<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email automation allows marketers to sync business activities with the customer buying cycle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With automation, a business can know exactly when to approach a client so that there\u2019s a higher chance of conversion. For example, subscription-based companies usually send reminders right before the expiry period to encourage buyers to sign up for another month.<\/span><\/p>\n<figure id=\"attachment_4316\" aria-describedby=\"caption-attachment-4316\" style=\"width: 508px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4316 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/marketing-automation.jpg\" alt=\"marketing automation\" width=\"508\" height=\"757\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 508px; --smush-placeholder-aspect-ratio: 508\/757;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4316\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/marketing-automation.jpg\" alt=\"marketing automation\" width=\"508\" height=\"757\" \/><\/noscript><figcaption id=\"caption-attachment-4316\" class=\"wp-caption-text\">marketing automation<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The above example shows Doodle sending reminder emails to clients with great personalization including names and the number of days left.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Email_Marketing_Automation_Work\"><\/span><b>How Does Email Marketing Automation Work?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing automation is all about actions and triggers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a particular event takes place, a specific email or a series of emails is sent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The series can contain two or several emails based on the number of actions the business intends to automate and how the recipient responds. Drafting a series requires special attention as there has to be a link between each email that is sent to a customer.\u00a0 Hiring a <a target=\"_blank\" href=\"https:\/\/botsify.com\/chatbot-agency\">chatbot agency<\/a> for your business can help you automate email marketing smoothly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers have to take care of email workflow automation and ensure that every automated email flows in a neat manner. They can track customers and gain insights that can help them make the right offer at the right time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email automation is perfect for both B2C and <a target=\"_blank\" href=\"https:\/\/peertopeermarketing.co\/b2b-marketing-agencies\">B2B companies<\/a>. They can send feedback emails, welcome emails, and re-engagement emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few common triggers used by companies to send emails:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A visitor views a specific page such as a review page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A user downloads a file such as a PDF<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A user starts to follow your social media profiles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A potential buyer gets in touch with your business through the contact page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A follower shows interest in your product by commenting on your posts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A company typically stops sending emails once they achieve their desired results. Let\u2019s say a marketer creates an email series with 10 emails, all designed to convert the buyer. The company may decide to remove the buyer from the email series once the buyer decides to convert, i.e. make a purchase. In some cases, the buyer may decide to take this action after receiving the first email. Once this happens, the company may decide to start a new series of emails for the user.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"20_Best_Email_Automation_Tools\"><\/span><b>20 Best Email Automation Tools<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know about email automation, let\u2019s have a look at some of the best email automation software out there.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>1. <a target=\"_blank\" href=\"http:\/\/www.adoric.com\/\">Adoric<\/a><\/b><\/h3>\n<figure id=\"attachment_4315\" aria-describedby=\"caption-attachment-4315\" style=\"width: 1999px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4315 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/adoric.jpg\" alt=\"adoric\" width=\"1999\" height=\"799\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/799;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4315\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/adoric.jpg\" alt=\"adoric\" width=\"1999\" height=\"799\" \/><\/noscript><figcaption id=\"caption-attachment-4315\" class=\"wp-caption-text\">adoric<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Adoric allows you to grow and manage your mailing list easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tool is designed to convert visitors into buyers and subscribers. Your email marketing efforts will not give much results if nobody reads your emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this tool, you can create great popup ads that can be placed on your website to capture emails that are automatically added to your emailing list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will not have to worry about manually adding emails, which is both time-consuming and risky.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\"><span style=\"font-weight: 400;\">Sign up today<\/span><\/a><span style=\"font-weight: 400;\"> for a free account and see what Adoric can do for you.<\/span><\/p>\n<h3><b>2. <\/b><a target=\"_blank\" href=\"http:\/\/myemma.com\/\"><b>Emma<\/b><\/a><\/h3>\n<figure id=\"attachment_4317\" aria-describedby=\"caption-attachment-4317\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4317 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/emma.jpg\" alt=\"emma\" width=\"620\" height=\"210\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/210;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4317\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/emma.jpg\" alt=\"emma\" width=\"620\" height=\"210\" \/><\/noscript><figcaption id=\"caption-attachment-4317\" class=\"wp-caption-text\">emma<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Generalized email newsletters don\u2019t give good results. Tools like Emma can help make your simple newsletters standout. This amazing software works well with Salesforce, OptinMonster, and Shopify and can gather sales and CRM data and personalize your campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cheapest package starts at $89 per month. It is slightly more expensive than other similar options out there but is worth the money due to how easy it is to use. With this one, you will not have to worry about how to automate emails. Plus, you can start with a free trial or demo.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. <\/span><a target=\"_blank\" href=\"http:\/\/mailchimp.com\/\"><b>Mailchimp<\/b><\/a><\/h3>\n<figure id=\"attachment_4318\" aria-describedby=\"caption-attachment-4318\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4318 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/mail-chimp.jpg\" alt=\"mail chimp\" width=\"620\" height=\"298\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/298;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4318\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/mail-chimp.jpg\" alt=\"mail chimp\" width=\"620\" height=\"298\" \/><\/noscript><figcaption id=\"caption-attachment-4318\" class=\"wp-caption-text\">mail chimp<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">MailChimp needs no introduction, it\u2019s one of the <a target=\"_blank\" href=\"https:\/\/www.smtpservers.co\/blog\/mailchimp-vs-others\/\">most commonly used automation cools<\/a>. Many call it the best email marketing automation software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tool allows marketers to send follow up emails based on user actions like site visits, cart abandonment, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might take you a little while to get used to this one as it comes with too many features and not all might be suitable for you. It can, however, be perfect for drip emails as it allows businesses to send emails based on what a visitor selected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MailChimp hits the bull\u2019s eye when it comes to integration. It supports almost all major platforms out there. Above all, it is free to use. But you will have to sign up for a paid package to get all the features. The cheapest plan starts as low as 9.99\/month.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. <\/span><a target=\"_blank\" href=\"https:\/\/optinmonster.com\/pricing\"><b>OptinMonster<\/b><\/a><\/h3>\n<figure id=\"attachment_4319\" aria-describedby=\"caption-attachment-4319\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4319 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/optinmonster.jpg\" alt=\"optinmonster\" width=\"620\" height=\"271\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/271;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4319\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/optinmonster.jpg\" alt=\"optinmonster\" width=\"620\" height=\"271\" \/><\/noscript><figcaption id=\"caption-attachment-4319\" class=\"wp-caption-text\">optinmonster<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Here\u2019s a tool designed to help you <a target=\"_blank\" href=\"https:\/\/www.getadmiral.com\/email-acquisition\">attract more subscribers<\/a>. It offers excellent integration tools and works with almost all major <a target=\"_blank\" href=\"https:\/\/messaged.com\/email-marketing-automation-tools-startups\">email marketing automation tool<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">OptinMonster allows users to build forms for landing pages and websites in just a few minutes. With this tool, you can automate email campaigns and make lead management easy by segmenting customers and leads based on their behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cheapest plan starts at $9 per month.<\/span><\/p>\n<p>Learn the differences between Optinmonster and Adoric here &#8211; <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/adoric-vs-optinmonster\/\">Adoric vs Optinmonster<\/a>. If you are still looking for an excellent Email marketing tool to make more leads and subscribers, then you should look at the <a target=\"_blank\" href=\"https:\/\/www.wpglossy.com\/optinmonster-alternatives\/\">best Optinmonster Alternatives<\/a> and get an ideal tool to tweak your Email marketing automation strategies.<\/p>\n<h3><b>5<\/b><a target=\"_blank\" href=\"https:\/\/www.contactually.com\/\"><b>. Contactually<\/b><\/a><\/h3>\n<figure id=\"attachment_4320\" aria-describedby=\"caption-attachment-4320\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4320 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/contactually.jpg\" alt=\"contactually\" width=\"620\" height=\"295\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/295;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4320\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/contactually.jpg\" alt=\"contactually\" width=\"620\" height=\"295\" \/><\/noscript><figcaption id=\"caption-attachment-4320\" class=\"wp-caption-text\">contactually<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Contractually is a CRM tool that can boost your email marketing efforts. The software focuses on vetting contacts and can gather information from your website, social media handles, and contact forms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s designed for real estate professionals, but can be used by other businesses as well. The software is easy to use and works with several emailing tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cheapest plan starts at $69 per month; you will have to pick the more expensive plan, which starts at $119 per month to enjoy all the features. Start with the free trial to see how it works.<\/span><\/p>\n<h3><b>6. <\/b><a target=\"_blank\" href=\"https:\/\/www.getresponse.com\/\"><b>GetResponse<\/b><\/a><\/h3>\n<figure id=\"attachment_4321\" aria-describedby=\"caption-attachment-4321\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4321 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/get-response.jpg\" alt=\"get response\" width=\"620\" height=\"367\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/367;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4321\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/get-response.jpg\" alt=\"get response\" width=\"620\" height=\"367\" \/><\/noscript><figcaption id=\"caption-attachment-4321\" class=\"wp-caption-text\">get response<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Most businesses and marketers follow a specific schedule when it comes to emails. Businesses like to send special offers around special occasions like Christmas and Thanksgiving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GetResponse can make this job easier. It works as an autoresponder tool and comes with some impressive templates that can be used to win more buyers. If you\u2019re looking for responsive landing pages then give this software a try.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one of the easiest calendar management tools out there. It uses drag and drop features, hence expect to waste no time trying to learn to use it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GetResponse can be integrated with a variety of automation tools to send targeted and personalized emails. It starts at $12.30 per month\u00a0<\/span><\/p>\n<h3><b>7. <\/b><a target=\"_blank\" href=\"http:\/\/www.hubspot.com\/\"><b>HubSpot<\/b><\/a><\/h3>\n<figure id=\"attachment_4322\" aria-describedby=\"caption-attachment-4322\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4322 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/hubspot.jpg\" alt=\"hubspot\" width=\"620\" height=\"300\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/300;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4322\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/hubspot.jpg\" alt=\"hubspot\" width=\"620\" height=\"300\" \/><\/noscript><figcaption id=\"caption-attachment-4322\" class=\"wp-caption-text\">hubspot<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">HubSpot is, unarguably, one of the most popular email automation tools today. It can be used to streamline email marketing services through automated workflows. But, this is not all that HubSpot offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tool allows marketers to create marketing emails to engage with their subscribers. You can quickly reference a user\u2019s list membership, contact record, and lifestyle stage to serve relevant content, offers, and subject lines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HubSpot is used by a bunch of popular names. Additionally, it is quite easy to use. The company offers many free programs but you will have to subscribe to a paid plan to enjoy all the benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can start with the free plan, sign up for a demo, or get the Professional Plan for $800 per month.<\/span><\/p>\n<h3><b>8. <\/b><a target=\"_blank\" href=\"http:\/\/www.hatchbuck.com\/\"><b>Hatchbuck<\/b><\/a><\/h3>\n<figure id=\"attachment_4323\" aria-describedby=\"caption-attachment-4323\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4323 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/hatchbuck.jpg\" alt=\"hatchbuck\" width=\"620\" height=\"291\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/291;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4323\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/hatchbuck.jpg\" alt=\"hatchbuck\" width=\"620\" height=\"291\" \/><\/noscript><figcaption id=\"caption-attachment-4323\" class=\"wp-caption-text\">hatchbuck<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Hatchbuck isn\u2019t an automation tool but it can make your marketing campaigns more effective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The software does a simple job \u2013 assign tags to specific contacts based on their history.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this tool, you can easily segment users and choose the right marketing message for them. Gmail and some <a target=\"_blank\" href=\"https:\/\/targetbay.com\/klaviyo-alternatives\/\">email marketing tools<\/a> offer similar services. You will not use this software if you already have an email automation tool that offers tags.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cheapest plan starts at $39 per month. Consider signing up for a free demo to understand how it works before you opt for a paid package.\u00a0<\/span><\/p>\n<h3><b>9. <\/b><a target=\"_blank\" href=\"https:\/\/www.intercom.io\/\"><b>Intercom<\/b><\/a><\/h3>\n<figure id=\"attachment_4324\" aria-describedby=\"caption-attachment-4324\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4324 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/intercom.jpg\" alt=\"intercom\" width=\"620\" height=\"245\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/245;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4324\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/intercom.jpg\" alt=\"intercom\" width=\"620\" height=\"245\" \/><\/noscript><figcaption id=\"caption-attachment-4324\" class=\"wp-caption-text\">intercom<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">If you run a mobile app then Intercom can be a great email marketing &amp; automation tool for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this automated email system you can send automated email conversations directly in the mobile app. The software is best used to teach users about your app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use it to provide assistance to your users and help them understand how your app works. The software is easy to use but it might not be suitable for everyone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider signing up for a free trial to see how it works. The cheapest plan starts at $39 per month.\u00a0<\/span><\/p>\n<h3><b>10. <\/b><a target=\"_blank\" href=\"https:\/\/www.act-on.com\/\"><b>Act-On<\/b><\/a><\/h3>\n<figure id=\"attachment_4325\" aria-describedby=\"caption-attachment-4325\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4325 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/act-on.jpg\" alt=\"act on\" width=\"620\" height=\"277\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/277;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4325\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/act-on.jpg\" alt=\"act on\" width=\"620\" height=\"277\" \/><\/noscript><figcaption id=\"caption-attachment-4325\" class=\"wp-caption-text\">act on<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Act-On is for big companies that have a number of outbound, lead nurturing, and inbound programs running simultaneously.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The program integrates seamlessly with a variety of tools including email marketing software, CRMs, and social media. With this program, you will be able to manage different tools from a single handle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Act-On works well, it isn\u2019t ideal for all kinds of businesses as it\u2019s expensive \u2013 starting at $900 per month).<\/span><\/p>\n<h3><b>11. <\/b><a target=\"_blank\" href=\"http:\/\/www.leadsquared.com\/\"><b>LeadSquared<\/b><\/a><\/h3>\n<figure id=\"attachment_4326\" aria-describedby=\"caption-attachment-4326\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4326 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/leadsquare.jpg\" alt=\"leadsquared\" width=\"620\" height=\"235\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/235;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4326\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/leadsquare.jpg\" alt=\"leadsquared\" width=\"620\" height=\"235\" \/><\/noscript><figcaption id=\"caption-attachment-4326\" class=\"wp-caption-text\">leadsquared<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">LeadSquared is designed to make it easy to capture and manage leads. It\u2019s used by a variety of businesses and can be useful to convert visitors into clients by automating email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the company, LeadSquared is best suited for financial service providers, marketplaces, education, healthcare, real estate, travel, and automotive industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The software combines email marketing services with sales activities like making offers. The cheapest plan starts as low as $150 per month; however, automation workflows are included in the more expensive package only that starts at $400 per month.<\/span><\/p>\n<h3><b>12. <\/b><a target=\"_blank\" href=\"https:\/\/www.e-goi.com\/\"><b>E-goi<\/b><\/a><\/h3>\n<figure id=\"attachment_4327\" aria-describedby=\"caption-attachment-4327\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4327 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/e-goi.jpg\" alt=\"e-goi\" width=\"620\" height=\"266\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/266;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4327\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/e-goi.jpg\" alt=\"e-goi\" width=\"620\" height=\"266\" \/><\/noscript><figcaption id=\"caption-attachment-4327\" class=\"wp-caption-text\">e-goi<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">E-goi allows businesses to move beyond emails and get in touch with users via SMS, voice messages, and<a target=\"_blank\" href=\"https:\/\/cocofax.com\/\"> fax<\/a>. This can be of great help as your visitors may not always check their emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This software can be great for businesses that need to send urgent messages or messages related to changes in schedules. These include schools, healthcare providers, and religious services providers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cheapest plan starts for as low as $22.50 per month. However, you\u2019ll have to opt for the Corporate plan if you need to enjoy all the features. Get in touch with the company to get a quote.<\/span><\/p>\n<h3><b>13. <\/b><a target=\"_blank\" href=\"https:\/\/www.marketo.com\/\"><b>Marketo<\/b><\/a><\/h3>\n<figure id=\"attachment_4328\" aria-describedby=\"caption-attachment-4328\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4328 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/marketo.jpg\" alt=\"marketo\" width=\"620\" height=\"361\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/361;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4328\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/marketo.jpg\" alt=\"marketo\" width=\"620\" height=\"361\" \/><\/noscript><figcaption id=\"caption-attachment-4328\" class=\"wp-caption-text\">marketo<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">There&#8217;s a lot to like about Marketo. This automated email marketing tool allows businesses to choose from more than 40 behaviors, which removes much of the \u201cguessing game.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll know exactly how to target users. The system can be slightly difficult to use. Fortunately, customer service is great and you will find tutorials on the site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are no prices on the official website. Get in touch with the company to get a quote.<\/span><\/p>\n<h3><b>14. <\/b><a target=\"_blank\" href=\"https:\/\/www.calliduscloud.com\/\"><b>SAP Sales Cloud<\/b><\/a><b>\u00a0<\/b><\/h3>\n<figure id=\"attachment_4329\" aria-describedby=\"caption-attachment-4329\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4329 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/callidus.jpg\" alt=\"callidus cloud\" width=\"620\" height=\"225\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/225;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4329\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/callidus.jpg\" alt=\"callidus cloud\" width=\"620\" height=\"225\" \/><\/noscript><figcaption id=\"caption-attachment-4329\" class=\"wp-caption-text\">callidus cloud<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Formerly known as CallidusCloud, SAP Sales Cloud is an impressive lead qualifying tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is pretty good at identifying good leads while removing high-risk\/low-reward leads. According to the company, the software is perfect for ecommerce sites and can help increase revenue by turning visitors into customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Known as one of the best ecommerce email automation tools, it can be a little difficult to use and is best suited for users who understand what email automation is all about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company hasn\u2019t published prices on the official site, talk to the company to get a quote.<\/span><\/p>\n<h3><b>15. <\/b><a target=\"_blank\" href=\"https:\/\/www.campaignmonitor.com\/\"><b>Campaign Monitor<\/b><\/a><\/h3>\n<figure id=\"attachment_4330\" aria-describedby=\"caption-attachment-4330\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4330 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/campaignmonitor.jpg\" alt=\"campaignmonitor\" width=\"620\" height=\"249\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/249;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4330\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/campaignmonitor.jpg\" alt=\"campaignmonitor\" width=\"620\" height=\"249\" \/><\/noscript><figcaption id=\"caption-attachment-4330\" class=\"wp-caption-text\">campaignmonitor<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Campaign Monitor features some very cool interactive analytics that can be used to compare two or more email elements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company has a special CM Commerce feature for ecommerce users. You can start for as low as $9 per month.<\/span><\/p>\n<h3><b>16. <\/b><a target=\"_blank\" href=\"https:\/\/goviral.growthtools.com\/\"><b>GoViral<\/b><\/a><b> (formerly SmartBribe)<\/b><\/h3>\n<figure id=\"attachment_4331\" aria-describedby=\"caption-attachment-4331\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4331 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/goviral.jpg\" alt=\"goviral\" width=\"620\" height=\"343\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/343;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4331\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/goviral.jpg\" alt=\"goviral\" width=\"620\" height=\"343\" \/><\/noscript><figcaption id=\"caption-attachment-4331\" class=\"wp-caption-text\">goviral<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Looking for a free email automation tool? Get your hands on GoViral.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The software can be great if you wish to try \u2018word of mouth\u2019 marketing. It encourages subscribers to share your opt-in message with their friends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the software to customize your thank you page and include a special incentive or offer to push them to share your message via email or social media. Once they do, they\u2019ll get access to the free incentive that can be a discount code, an eBook, etc.<\/span><\/p>\n<h3><b>17. <\/b><a target=\"_blank\" href=\"http:\/\/www.reachmail.net\/\"><b>Reach Mail<\/b><\/a><\/h3>\n<figure id=\"attachment_4332\" aria-describedby=\"caption-attachment-4332\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4332 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/reachmail.jpg\" alt=\"reachmail\" width=\"620\" height=\"272\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/272;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4332\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/reachmail.jpg\" alt=\"reachmail\" width=\"620\" height=\"272\" \/><\/noscript><figcaption id=\"caption-attachment-4332\" class=\"wp-caption-text\">reachmail<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">With The Reach Mail, you can compare performance metrics on up to five different email campaigns to find the most impressive one. It\u2019s a form of <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/a-b-testing-how-it-works\/\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><span style=\"font-weight: 400;\"> and can be used to study subject lines, images, content, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The software is available for free but you will need a paid plan (starts as low as $10 per month) to use all the features.<\/span><\/p>\n<h3><b>18. <\/b><a target=\"_blank\" href=\"https:\/\/www.cakemail.com\/\"><b>Cake Mail<\/b><\/a><\/h3>\n<figure id=\"attachment_4333\" aria-describedby=\"caption-attachment-4333\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4333 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/cakemail.jpg\" alt=\"cakemail\" width=\"620\" height=\"250\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/250;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4333\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/cakemail.jpg\" alt=\"cakemail\" width=\"620\" height=\"250\" \/><\/noscript><figcaption id=\"caption-attachment-4333\" class=\"wp-caption-text\">cakemail<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Cake Mail is another A\/B testing tool that can be used to improve engagement and open rates. What we liked the most about this tool is its \u201cSpam Assassin\u201d feature that ensures your emails don\u2019t go in the spam folder.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with a free trial or sign up for a paid package\u00a0\u2013 starting as low as $8 per month.<\/span><\/p>\n<h3><b>18. <\/b><a target=\"_blank\" href=\"https:\/\/www.constantcontact.com\/\"><b>Constant Contact<\/b><\/a><\/h3>\n<figure id=\"attachment_4334\" aria-describedby=\"caption-attachment-4334\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4334 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/constant-contact.jpg\" alt=\"constant contact\" width=\"620\" height=\"328\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/328;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4334\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/constant-contact.jpg\" alt=\"constant contact\" width=\"620\" height=\"328\" \/><\/noscript><figcaption id=\"caption-attachment-4334\" class=\"wp-caption-text\">constant contact<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">If you are looking for an email marketing tool that is beginner-friendly,\u00a0 then get your hands on Constant Contact. This easy to use software comes with excellent customer support and online training tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It comes with drag and drop features and can be used to segment users and send timed emails. Consider this one if you\u2019re looking for an email automation program to manage event invitations, tickets, and registrations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The software comes with a 1-month free trial, after which you will have to choose a paid plan \u2013\u00a0starting as low as $20 per month.<\/span><\/p>\n<h3><b>19. <\/b><a target=\"_blank\" href=\"http:\/\/www.activecampaign.com\/\"><b>ActiveCampaign<\/b><\/a><\/h3>\n<figure id=\"attachment_4335\" aria-describedby=\"caption-attachment-4335\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4335 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/active-campaign.jpg\" alt=\"active campaign\" width=\"620\" height=\"215\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/215;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4335\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/active-campaign.jpg\" alt=\"active campaign\" width=\"620\" height=\"215\" \/><\/noscript><figcaption id=\"caption-attachment-4335\" class=\"wp-caption-text\">active campaign<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">ActiveCampaign allows marketers to create impressive drip emails based on subscriber interaction, interests, behavior, location, history, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this tool, you\u2019ll be able to automate the full life cycle of a user or subscriber, thus improving customer experience. We really liked the fact that it comes with a built-in CRM with some useful multi-channel features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cheapest plan starts as low as $9 per month. You can, however, start with a free trial.<\/span><\/p>\n<h3><b>20. <\/b><a target=\"_blank\" href=\"http:\/\/bombbomb.com\/\"><b>BombBomb<\/b><\/a><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4336 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/bombomb.jpg\" alt=\"\" width=\"620\" height=\"342\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/342;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4336\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/bombomb.jpg\" alt=\"\" width=\"620\" height=\"342\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">Sick of boring emails? Add videos and make your emails more engaging and impressive with BombBomb, an easy to use platform designed to improve engagement and conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The software is pretty expensive and starts at $468 per year, but it\u2019s worth a try.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_Marketing_Automation_Conclusion\"><\/span><b>Email Marketing Automation: Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Adoric offers a lot of tools that can improve your marketing efforts. It can be used to test campaigns, create popups to improve conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider using Adoric and other marketing automation tools to get the most out of your email marketing efforts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?utm_source=Article&amp;utm_content=email_marketing_automation\" class=\"big-button\">Try Adoric for Free<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email automation allows marketers to sync business activities with the customer buying cycle. Check here for some of the best marketing automation tools.<\/p>\n","protected":false},"author":8,"featured_media":4312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Marketing Automation: 20 Tools to Try - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Email automation allows marketers to sync business activities with the customer buying cycle. 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