{"id":4416,"date":"2020-09-02T11:09:15","date_gmt":"2020-09-02T08:09:15","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=4416"},"modified":"2024-03-26T15:19:17","modified_gmt":"2024-03-26T12:19:17","slug":"shopping-cart-abandonment","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/","title":{"rendered":"Top Reasons for Shopping Cart Abandonment &#8211; and How to Fix It"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cart abandonment is a common problem most businesses battle all the time. If you run a store online, there is a good chance you are having the same problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost all kinds of businesses face this problem, and while some have found ways to overcome high cart abandonment rates, many are still stuck, and yet to figure out a solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll explain the concept of cart abandonment and provide valuable tips on how you can reduce it.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#What_is_Cart_Abandonment\" title=\"What is Cart Abandonment?\">What is Cart Abandonment?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#5_Reasons_Why_Visitors_Abandon_Your_Cart\" title=\"5 Reasons Why Visitors Abandon Your Cart\">5 Reasons Why Visitors Abandon Your Cart<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#A_Poor_Shipping_Policy\" title=\"A Poor Shipping Policy\">A Poor Shipping Policy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#They_Do_Not_Trust_Your_Site\" title=\"They Do Not Trust Your Site\">They Do Not Trust Your Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#You_Do_Not_Offer_their_Preferred_Payment_Method\" title=\"You Do Not Offer their Preferred Payment Method\">You Do Not Offer their Preferred Payment Method<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#You_Ask_to_Sign_Up_for_an_Account\" title=\"You Ask to Sign Up for an Account\">You Ask to Sign Up for an Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#Long_and_Complicated_Checkout_Process\" title=\"Long and Complicated Checkout Process\">Long and Complicated Checkout Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#Your_Website_Crashes\" title=\"Your Website Crashes\">Your Website Crashes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#Missing_Information_or_Details\" title=\"Missing Information or Details\">Missing Information or Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#Surprises_and_Hidden_Costs\" title=\"Surprises and Hidden Costs\">Surprises and Hidden Costs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#7_Ways_to_Reduce_the_Cart_Abandonment_Rate\" title=\"7 Ways to Reduce the Cart Abandonment Rate\">7 Ways to Reduce the Cart Abandonment Rate<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#Use_Exit-Intent_Popups\" title=\"Use Exit-Intent Popups\">Use Exit-Intent Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#Make_Your_Call_to_Action_CTA_Stronger\" title=\"Make Your Call to Action (CTA) Stronger\">Make Your Call to Action (CTA) Stronger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#Allow_Users_to_Save_Carts\" title=\"Allow Users to Save Carts\">Allow Users to Save Carts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#Make_Sure_Your_Page_Loads_Quickly\" title=\"Make Sure Your Page Loads Quickly\">Make Sure Your Page Loads Quickly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#Use_a_Progress_Indicator\" title=\"Use a Progress Indicator\">Use a Progress Indicator<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#Use_Scarcity_and_Popularity\" title=\"Use Scarcity and Popularity\">Use Scarcity and Popularity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#Offer_Live_Chat_and_Support\" title=\"Offer Live Chat and Support\">Offer Live Chat and Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#Use_Adoric\" title=\"Use Adoric\">Use Adoric<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/#Cart_Abandonment_Solutions_Conclusion\" title=\"Cart Abandonment Solutions: Conclusion\">Cart Abandonment Solutions: Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Cart_Abandonment\"><\/span><b>What is Cart Abandonment?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The term is typically used in eCommerce to describe a situation where shoppers show interest in products, add them to the cart, but leave the website before completing the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can leave the site or abandon the process at any stage including the final stage where they have to make payment or click the \u2018Confirm\u2019 button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to reports, the average cart abandonment rate across all industries<\/span><a target=\"_blank\" href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\"> <span style=\"font-weight: 400;\">is 69.57 percent<\/span><\/a><span style=\"font-weight: 400;\">. It amounts to<\/span><a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4&amp;sa=D&amp;ust=1567195084221000\"> <span style=\"font-weight: 400;\">about $4 trillion<\/span><\/a><span style=\"font-weight: 400;\"> in lost sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No company can ever have a zero percent cart abandonment rate because some users will always have a reason to abandon a purchase. According to<\/span><a target=\"_blank\" href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\"> <span style=\"font-weight: 400;\">a 2017 study<\/span><\/a><span style=\"font-weight: 400;\">, about 59 percent of all internet users have no true intention of making a purchase. They\u2019re just \u2018window shopping\u2019 on the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, shopping cart abandonment statistics show that there are ways to keep buyers interested in what you have to offer.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Reasons_Why_Visitors_Abandon_Your_Cart\"><\/span><b>5 Reasons Why Visitors Abandon Your Cart<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before finding a solution to cart abandonment, it&#8217;s important you first know the reasons behind it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shortly, we shall be discussing some of the major reasons.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Poor_Shipping_Policy\"><\/span><b>A Poor Shipping Policy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">High shipping costs is the number one reason why buyers abandon carts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, you should offer free shipping. Remember that about<\/span><a target=\"_blank\" href=\"https:\/\/www.invespcro.com\/blog\/the-top-7-reasons-for-shopping-cart-abandonment-tips-for-avoiding-them\/\"> <span style=\"font-weight: 400;\">61 percent of buyers<\/span><\/a><span style=\"font-weight: 400;\"> are likely to cancel a purchase if they do not find the option to choose free shipping. Also, about<\/span><a target=\"_blank\" href=\"https:\/\/www.walkersands.com\/wp-content\/uploads\/2018\/07\/Walker-Sands_2018-Future-of-Retail-Report.pdf\"> <span style=\"font-weight: 400;\">79 percent of buyers<\/span><\/a><span style=\"font-weight: 400;\"> said that they are more likely to choose a store that offers free shipping.<\/span><\/p>\n<figure id=\"attachment_4420\" aria-describedby=\"caption-attachment-4420\" style=\"width: 1433px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4420 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/free-shipping.jpg\" alt=\"free shipping\" width=\"1433\" height=\"865\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1433px; --smush-placeholder-aspect-ratio: 1433\/865;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4420\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/free-shipping.jpg\" alt=\"free shipping\" width=\"1433\" height=\"865\" \/><\/noscript><figcaption id=\"caption-attachment-4420\" class=\"wp-caption-text\">free shipping<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">About<\/span> <span style=\"font-weight: 400;\">91 percent of buyers<\/span> <span style=\"font-weight: 400;\">agree that free shipping is a great motivator and can make them a regular consumer. Similarly, <a target=\"_blank\" href=\"https:\/\/www.oberlo.com\/blog\/amazon-statistics\">67 percent of buyers<\/a> say that they would purchase more items to be eligible for free shipping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To off-set the cost of free shipping, you can put a threshold, i.e.: free shipping when you spend $100 or more. Companies like Amazon and eBay use this trick to motivate people to buy more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to free shipping, consider offering same-day shipping as 54 percent of US consumers prefer a company that offers it. We must also mention that only 15 percent of consumers in the US seem to be happy with shipping options online stores offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon seems to be doing pretty well since about 30 percent of buyers seem to be happy with its shipping policy. The company offers free shipping, same-day shipping, and 2-day shipping on a large number of purchases.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"They_Do_Not_Trust_Your_Site\"><\/span><b>They Do Not Trust Your Site<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Users who land on your site for the first time, or who do not have an existing connection or relationship with your platform may take some time to trust you with their credit card.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers are afraid of filling transaction forms. They do not like the idea of providing personal details such as their phone numbers, email addresses, credit card details and addresses to people they do not trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buyers know the risk of data theft is always there. You have to convince users to choose your business by showing the steps you\u2019ve taken to protect their data and identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Highlight companies or names you\u2019re affiliated with and mention the steps you\u2019ve taken to safeguard your visitor\u2019s interest. This includes using SSL certificates, getting verified by credit card companies like MasterCard and Visa, and using a <a target=\"_blank\" href=\"https:\/\/mackeeper.com\/mac-antivirus\/\">reliable antivirus program<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to place logos clearly on your website. About<\/span><a target=\"_blank\" href=\"https:\/\/www.shopify.com\/enterprise\/44272899-how-to-reduce-shopping-cart-abandonment-by-optimizing-the-checkout\"> <span style=\"font-weight: 400;\">61 percent of consumers<\/span><\/a> <span style=\"font-weight: 400;\">avoid buying for a site that does not display trust logos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to this, you can also offer a money back guarantee. It\u2019s an easy way to win a new customer. Consumers are more likely to buy from a website or store that offers a guarantee that ensures their money is safe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clearly highlight your refund policy and make sure to tell users they\u2019re covered if they do not receive what they expect. Since it\u2019s common for online marketplaces to promote false products, a money back guarantee can be very helpful in convincing consumers to complete the checkout process. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_Do_Not_Offer_their_Preferred_Payment_Method\"><\/span><b>You Do Not Offer their Preferred Payment Method<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Payment processing can be a complicated job for businesses but that doesn&#8217;t concern your customers. They want fast and easy payment processing and<\/span><a target=\"_blank\" href=\"http:\/\/www.columnfivemedia.com\/work-items\/infographic-no-cart-left-behind-why-shoppers-arent-following-through-on-online-purchases\"> <span style=\"font-weight: 400;\">about 56 percent<\/span><\/a> <span style=\"font-weight: 400;\">of online buyers want to see multiple payment options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers want to see a variety of payment options.<\/span><\/p>\n<figure id=\"attachment_4419\" aria-describedby=\"caption-attachment-4419\" style=\"width: 1433px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4419 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/freeshipping.jpg\" alt=\"payment\" width=\"1433\" height=\"865\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1433px; --smush-placeholder-aspect-ratio: 1433\/865;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4419\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/freeshipping.jpg\" alt=\"payment\" width=\"1433\" height=\"865\" \/><\/noscript><figcaption id=\"caption-attachment-4419\" class=\"wp-caption-text\">payment<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Some popular choices include online wallets like PayPal, credit and debit cards, and even cash on delivery. However, new names like Apple Pay and Google Wallet are now also in demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right option depends on where you operate. For example, PayPal isn\u2019t available in some countries. If you want to make more sales there you must offer alternatives like 2Checkout.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"You_Ask_to_Sign_Up_for_an_Account\"><\/span><b>You Ask to Sign Up for an Account<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">About <\/span><span style=\"font-weight: 400;\">37 percent of buyers<\/span><span style=\"font-weight: 400;\"> will abandon a cart if they\u2019re required to make an account to complete the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The process can be both lengthy and complicated. The best way to solve the problem is to offer guest check-out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are reasons why companies encourage or require visitors to sign up for an account. According to<\/span><a target=\"_blank\" href=\"https:\/\/www.moovweb.com\/post\/the-truth-about-guest-checkout\"> <span style=\"font-weight: 400;\">this Moovweb study<\/span><\/a><span style=\"font-weight: 400;\">, logged in users typically spend 10 percent more than guest visitors. Still, companies should consider offering the option to check out without having to sign up for an account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Failing to offer guest checkout can cause <\/span><a target=\"_blank\" href=\"https:\/\/www.invespcro.com\/blog\/shopping-cart-abandonment-rate-statistics-infographic\/\"><span style=\"font-weight: 400;\">14 percent of shoppers <\/span><\/a><span style=\"font-weight: 400;\">to abandon the purchase. You will have to sacrifice some data that can be very valuable for you but for most marketers it\u2019s worth it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We suggest that you give users both options \u2013 to sign up or to use the guest checkout feature. You can provide some perks for signing in.<\/span><a target=\"_blank\" href=\"http:\/\/booking.com\/\"> <span style=\"font-weight: 400;\">Booking.com<\/span><\/a><span style=\"font-weight: 400;\">, for example, offers <\/span><a target=\"_blank\" href=\"https:\/\/www.booking.com\/genius.html\"><span style=\"font-weight: 400;\">Genius discounts<\/span><\/a><span style=\"font-weight: 400;\"> to users who choose to sign up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such perks can push users to sign up and login instead of abandoning the cart.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Long_and_Complicated_Checkout_Process\"><\/span><b>Long and Complicated Checkout Process<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Buyers are typically in a hurry to purchase. They don\u2019t like unnecessarily lengthy and complicated checkout processes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">About <\/span><a target=\"_blank\" href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\"><span style=\"font-weight: 400;\">21 percent of online buyers <\/span><\/a><span style=\"font-weight: 400;\">will abandon a purchase if they find the process too complex.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure the checkout process is clear. Users should not be forced to go to multiple pages to reach the cart or the end of the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, avoid asking for data that isn\u2019t necessary. According to <\/span><a target=\"_blank\" href=\"https:\/\/baymard.com\/blog\/checkout-flow-average-form-fields\"><span style=\"font-weight: 400;\">the 2017 Baymard report<\/span><\/a><span style=\"font-weight: 400;\">, most online stores contain more than 23 field elements during the checkout process, whereas one only needs about 14.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do not ask for information that you do not need. Review the checkout process and make sure it\u2019s completed in a swift manner without any hiccup.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Your_Website_Crashes\"><\/span><b>Your Website Crashes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a no-brainer, most users will leave a website that crashes, especially if it happens during the checkout process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crashes can happen due to a number of reasons such as system issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In some cases, the website may crash during the payment process if it\u2019s not able to form a connection with the payment provider. This might not always be in the hands of the store since you\u2019ll have to trust the services of the provider you have selected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On your part, be careful when selecting a partner. Choose reliable providers and makes sure to select a hosting company that offers a good uptime so that your site does not crash.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you expect your site to be down due to maintenance or other such causes, flash a warning so that users are well aware of the risks.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Missing_Information_or_Details\"><\/span><b>Missing Information or Details<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consumers will leave a website that does not provide all the required details about a product or service. For example, the page below is bad as it tells nothing about the product.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_4421\" aria-describedby=\"caption-attachment-4421\" style=\"width: 749px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4421 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/amazon1.jpg\" alt=\"Amazon Example\" width=\"749\" height=\"488\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 749px; --smush-placeholder-aspect-ratio: 749\/488;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4421\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/amazon1.jpg\" alt=\"Amazon Example\" width=\"749\" height=\"488\" \/><\/noscript><figcaption id=\"caption-attachment-4421\" class=\"wp-caption-text\">Amazon Example<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Now look at this another Amazon example:<\/span><\/p>\n<div class=\"mceTemp\"><\/div>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4422 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/amazon2.jpg\" alt=\"\" width=\"1999\" height=\"1149\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/1149;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4422\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/amazon2.jpg\" alt=\"\" width=\"1999\" height=\"1149\" \/><\/noscript><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will find everything you need on a single page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon allows sellers to upload everything from company manuals to reviews and descriptions. This is one of the major reasons why Amazon has been able to find such success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many users prefer to buy from Amazon because they know they will not have to do any research to find what they need and they\u2019ll find everything on the web. Plus, they also have more trust on the platform due to its customer friendly policies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon allows buyers to check the FAQ section, go through reviews to know what real customers think, and check the description to know how a product works or what it offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some sellers even add videos and detailed guides to ensure buyers have no confusion. You should also do the same if you wish to reduce the cart abandonment rate.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Surprises_and_Hidden_Costs\"><\/span><b>Surprises and Hidden Costs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nothing annoys consumers like hidden costs. Imagine the horror of searching for a product under $10, selecting one, and seeing the cost skyrocket to $12 when you reach the final page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Extra costs can be in the form of taxes, fees, and shipping. The situation can be tough for sellers but the truth is that consumers do not want to pay these \u2018additional charges\u2019, especially if they come as a surprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">About <\/span><a target=\"_blank\" href=\"https:\/\/www.salecycle.com\/blog\/strategies\/infographic-people-abandon-shopping-carts\/\"><span style=\"font-weight: 400;\">23 percent of buyers <\/span><\/a><span style=\"font-weight: 400;\">will abandon the process if they do not see the total cost up-front. Make sure to advertise costs on the product page. If you want to advertise the product for a lower price (minus extra charges) you can mention so on the page so that buyers know what they\u2019re taking on.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Ways_to_Reduce_the_Cart_Abandonment_Rate\"><\/span><b>7 Ways to Reduce the Cart Abandonment Rate<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We have covered the reason with some great tips on reducing the cart abandonment rate but they alone may not be enough.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few more things you can do to reduce the cart abandonment rate:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Exit-Intent_Popups\"><\/span><b>Use Exit-Intent Popups<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We talked about the importance of exit-intent popups and what they can do for your website in our previous blog titled<\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/exit-intent-pop-ups\/\"> <span style=\"font-weight: 400;\">Exit Intent Popups: How to Use Them With Real-Life Examples<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s talk about how they affect cart abandonment and why they\u2019re so important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Exit-intent popups can be defined as \u2018a website\u2019s last effort to stop a user from leaving.\u2019<\/span><\/p>\n<figure id=\"attachment_4387\" aria-describedby=\"caption-attachment-4387\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4387 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/exit-intent-1.jpg\" alt=\"exit-intent\" width=\"1200\" height=\"918\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/918;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4387\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/exit-intent-1.jpg\" alt=\"exit-intent\" width=\"1200\" height=\"918\" \/><\/noscript><figcaption id=\"caption-attachment-4387\" class=\"wp-caption-text\">exit-intent<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Once the system detects a user is about to leave the page, i.e. abandon the cart without completing the process, it will display a popup designed to motivate the user to complete the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We talked about several exit popups in our previous blog. Let\u2019s talk about how exit-intent popups can be used to improve your conversion rate now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will have to understand why a user is leaving your site to be able to show the right popup.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you feel a user is leaving the site due to high prices, you can show a popup that offers a special discount code to the user to motivate him or her to finish the job.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, if a user is leaving the site due to expensive shipping, you can offer discounted shipping or free shipping, motivating the person to stay on your site and complete the purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.picreel.com\/blog\/best-exit-popup-software\/\">Exit-intent popups<\/a> are effective and can be installed on almost all pages including your checkout and shopping cart pages. They\u2019re useful even if the user does not make a purchase despite the ad.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First of all, since they\u2019re displayed when a user has already decided to leave, they\u2019re not as irritating as other popups. Plus, you will be able to get your visitor\u2019s email, which you can use to send retargeting emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that it <\/span><a target=\"_blank\" href=\"https:\/\/www.rainsalestraining.com\/blog\/how-many-touches-does-it-take-to-make-a-sale\"><span style=\"font-weight: 400;\">takes up to seven attempts<\/span><\/a><span style=\"font-weight: 400;\"> to convert a visitor into a buyer. You can send promotional emails to the visitor until the user is ready to buy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use <\/span><a target=\"_blank\" href=\"http:\/\/www.adoric.com\/\"><span style=\"font-weight: 400;\">Adoric <\/span><\/a><span style=\"font-weight: 400;\">to create impressive exit-intent popups for use on your site or emailing campaigns.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_Your_Call_to_Action_CTA_Stronger\"><\/span><b>Make Your Call to Action (CTA) Stronger<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This might come as a surprise to some but CTAs are very important to make sales \u2013 even after a person has gone through what you have to offer and has added your product to the cart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not everyone who lands on your page lands with the intention to buy. Some are only interested in comparing products, prices, and understanding your website. However, if they\u2019re on your site, they\u2019re a potential client and if you play it right, you might be able to convert your visitor into a paying customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tell the visitor what to do by using signs such as arrows. This can be very useful for a new user who doesn\u2019t know your layout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Highlight the basket or checkout button once a product gets added to the cart. Customers do not enjoy wasting time waiting for the checkout button, they want things to be quick.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can offer a one-click checkout option as well. The key lies in highlighting what you have. It doesn\u2019t matter how easy the checkout process is if your visitors do not know about it.<\/span><\/p>\n<figure id=\"attachment_4423\" aria-describedby=\"caption-attachment-4423\" style=\"width: 630px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4423 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/1click.jpg\" alt=\"1click\" width=\"630\" height=\"319\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 630px; --smush-placeholder-aspect-ratio: 630\/319;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4423\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/1click.jpg\" alt=\"1click\" width=\"630\" height=\"319\" \/><\/noscript><figcaption id=\"caption-attachment-4423\" class=\"wp-caption-text\">1click<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Use side bars and tickers to highlight the CTA so that your visitor can complete the process.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Allow_Users_to_Save_Carts\"><\/span><b>Allow Users to Save Carts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_4424\" aria-describedby=\"caption-attachment-4424\" style=\"width: 720px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4424 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/save-carts.jpg\" alt=\"save carts\" width=\"720\" height=\"371\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 720px; --smush-placeholder-aspect-ratio: 720\/371;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4424\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/save-carts.jpg\" alt=\"save carts\" width=\"720\" height=\"371\" \/><\/noscript><figcaption id=\"caption-attachment-4424\" class=\"wp-caption-text\">save carts<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">As mentioned earlier, not everyone lands on a page to make a purchase. But, at times, people who browse your site with the intention to buy a product may get distracted due to emergencies such as a crying child or a ringing phone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They may quickly press the X button and forget about your site. The next time they wish to make a purchase, they will either have to Google again and go through the entire process or they\u2019ll forget about your site and land on your competitor\u2019s platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, more than <\/span><a target=\"_blank\" href=\"https:\/\/www.fierceretail.com\/digital\/80-shoppers-do-online-price-comparison-before-store-shopping\"><span style=\"font-weight: 400;\">80 percent of buyers<\/span><\/a><span style=\"font-weight: 400;\"> are comparison shoppers. They open multiple sites, compare several products, and choose what they find most suitable. Some users spend days comparing products and reading reviews.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why it is important that users have the option to save shopping carts so that you can retarget to reach users who previously showed interest in what you sell.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, if someone lands on your site and sees items added in the cart, they might go ahead and make a purchase. About <\/span><a target=\"_blank\" href=\"https:\/\/www.invespcro.com\/blog\/four-easy-ways-to-cut-shopping-cart-abandonment-rates\/\"><span style=\"font-weight: 400;\">24 percent of customers<\/span><\/a><span style=\"font-weight: 400;\"> demand the ability to save shopping carts because they offer ease.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a great option because it benefits everyone involved. As a seller, you\u2019ll be able to make more sales and as a buyer your visitor will get to save time and energy.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_Sure_Your_Page_Loads_Quickly\"><\/span><b>Make Sure Your Page Loads Quickly<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A lot of users choose online shopping because it\u2019s quick. This is why it is important that you pay special attention to this factor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that more than 50 percent of visitors will leave a website that<\/span><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/google-53-of-mobile-users-abandon-sites-that-take-over-3-seconds-to-load\/426070\/\"> <span style=\"font-weight: 400;\">takes more than three seconds<\/span><\/a><span style=\"font-weight: 400;\"> to load.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A consumer looking to compare items may have several tabs open. He or she may not wait for your page to load if all other pages have loaded. The user may go ahead and close your tab resulting in you losing a customer even if you offered the best product at the cheapest rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, work on your speed. You can use<\/span><a target=\"_blank\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"> <span style=\"font-weight: 400;\">Google speed checker<\/span><\/a><span style=\"font-weight: 400;\"> to know how fast your website is. Be careful about speed on all devices since a lot of users now use mobile devices to make purchases.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_a_Progress_Indicator\"><\/span><b>Use a Progress Indicator<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A progress indicator does a simple job, it creates a sense of \u2018incompleteness\u2019 that can push buyers to complete the checkout process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most popular online stores use this technique to push buyers to not abandon carts.<\/span><\/p>\n<figure id=\"attachment_4425\" aria-describedby=\"caption-attachment-4425\" style=\"width: 470px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4425 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/progress-bar.jpg\" alt=\"progress bar\" width=\"470\" height=\"76\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 470px; --smush-placeholder-aspect-ratio: 470\/76;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4425\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/progress-bar.jpg\" alt=\"progress bar\" width=\"470\" height=\"76\" \/><\/noscript><figcaption id=\"caption-attachment-4425\" class=\"wp-caption-text\">progress bar<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">As seen above, they place a progress bar on the page that shows the user how many steps are remaining to complete the process. This technique has been proven to improve conversion rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know that people do not like unfinished jobs. If you show a buyer an unfinished task, they might go ahead and complete it. Also, a progress bar makes users feel positive as they know exactly how close they are to completing the process.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Scarcity_and_Popularity\"><\/span><b>Use Scarcity and Popularity<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Users are more likely to spend on goods that appear rare or popular. Known as social proof, it creates urgency by showing users they may miss out on a product if they don\u2019t buy it now.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several strategies to do so. You can highlight how many units you have left in the inventory or how many people have bought it in the last 24 hours. Many sites like<\/span><a target=\"_blank\" href=\"http:\/\/booking.com\/\"> <span style=\"font-weight: 400;\">booking.com<\/span><\/a><span style=\"font-weight: 400;\"> use this technique as seen highlighted in red below:<\/span><\/p>\n<figure id=\"attachment_4426\" aria-describedby=\"caption-attachment-4426\" style=\"width: 1262px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4426 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/example-booking.com_.jpg\" alt=\"example booking.com\" width=\"1262\" height=\"606\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1262px; --smush-placeholder-aspect-ratio: 1262\/606;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4426\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/example-booking.com_.jpg\" alt=\"example booking.com\" width=\"1262\" height=\"606\" \/><\/noscript><figcaption id=\"caption-attachment-4426\" class=\"wp-caption-text\">example booking.com<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">In addition to this, you can add a countdown clock to highlight special deals and flash sales. When customers feel they may lose out on a good deal in a few hours, they may go ahead and complete a purchase.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Offer_Live_Chat_and_Support\"><\/span><b>Offer Live Chat and Support<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Think about why companies spend thousands on good sales agents \u2013 because they can convert visitors into buyers. It can be hard to do so on the internet since sellers don\u2019t come face to face with buyers. Hence, your best bet is to work on customer support and offer live chat so visitors can quickly get answers to their questions.<\/span><\/p>\n<figure id=\"attachment_4427\" aria-describedby=\"caption-attachment-4427\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4427 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/live-chat.jpg\" alt=\"live chat\" width=\"640\" height=\"622\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/622;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4427\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/live-chat.jpg\" alt=\"live chat\" width=\"640\" height=\"622\" \/><\/noscript><figcaption id=\"caption-attachment-4427\" class=\"wp-caption-text\">live chat<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Adding a FAQ may do the job but it may not always be enough. Buyers may choose to leave your site if they do not see the option to get in touch with you and get answers to your questions\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So make sure to place floating contact us buttons including WhatsApp, Facebook, and live chat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can\u2019t afford staff then you can use a bot to answer questions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Adoric\"><\/span><b>Use Adoric<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keeping the best for the last.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use Adoric in a lot of ways to improve your website\u2019s cart abandonment rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The software is designed to convert visitors into customers. It does so by offering a variety of features:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free graphic elements to make your pages more attractive<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Countdown to create a sense of urgency\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multi step messages to improve your CTA\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Embed videos to explain more about your product<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Exit-intent popups for excellent results<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_4428\" aria-describedby=\"caption-attachment-4428\" style=\"width: 540px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4428 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/adoric-example.jpg\" alt=\"adoric example\" width=\"540\" height=\"456\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 540px; --smush-placeholder-aspect-ratio: 540\/456;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4428\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/adoric-example.jpg\" alt=\"adoric example\" width=\"540\" height=\"456\" \/><\/noscript><figcaption id=\"caption-attachment-4428\" class=\"wp-caption-text\">adoric example<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Go<\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/\"><span style=\"font-weight: 400;\"> here<\/span><\/a><span style=\"font-weight: 400;\"> to see a complete list of features.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cart_Abandonment_Solutions_Conclusion\"><\/span><b>Cart Abandonment Solutions: Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We hope these cart abandonment recovery tips will help you get better results. Understand top reasons for cart abandonment and get rid of the objections to reduce cart abandonment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\" class=\"big-button\">Try Adoric for Free<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cart abandonment is a common problem most businesses battle all the time. If you run a store online, there is a good chance you are having the same problem. Read more to learn how to fix it. <\/p>\n","protected":false},"author":8,"featured_media":4415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Reasons for Shopping Cart Abandonment - and How to Fix It - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Shopping Cart Abandonment is a common problem that can be solved by bringing changes to how you target customers. 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