{"id":4758,"date":"2020-10-21T02:59:58","date_gmt":"2020-10-20T23:59:58","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=4758"},"modified":"2023-01-19T11:43:35","modified_gmt":"2023-01-19T08:43:35","slug":"17-ecommerce-conversion-optimization-hacks","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/","title":{"rendered":"17 eCommerce Conversion Optimization Hacks That Will Get You\u00a0More Customers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you want to make more sales, you\u2019ll have to win more customers. However, increasing conversion rate can be very hard considering the fierce competition out there in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E-commerce is a highly competitive industry. There are more than<\/span> <a target=\"_blank\" href=\"https:\/\/www.etailinsights.com\/online-retailer-market-size\"><span style=\"font-weight: 400;\">7 million online stores<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">many selling the same products that you do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though difference in prices is a major deciding factor for consumers, there are other points they take into consideration before making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s those points we will be looking into today. The goal is to help you identify key areas where you can make optimizations so as to improve your site\u2019s conversion rate.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll talk about <a target=\"_blank\" href=\"https:\/\/www.engati.com\/glossary\/conversion-rate-optimization\">conversion rate optimization<\/a> and how to increase ecommerce conversion rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sites like yours that are trying to get product and content in front of the right people, to get people to opt-in, engage, or buy.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#What_is_Ecommerce_Conversion_Rate\" title=\"What is Ecommerce Conversion Rate?\">What is Ecommerce Conversion Rate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#How_To_Optimize_Ecommerce_Website\" title=\"How To Optimize Ecommerce Website\">How To Optimize Ecommerce Website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#1_Pay_Special_Attention_to_the_Call-To-Action_CTA\" title=\"1. Pay Special Attention to the Call-To-Action (CTA)\">1. Pay Special Attention to the Call-To-Action (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#2_Make_Sure_Your_Website_Loads_Fast\" title=\"2. Make Sure Your Website Loads Fast\">2. Make Sure Your Website Loads Fast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#3_Offer_Discounts_and_Special_Packages\" title=\"3. Offer Discounts and Special Packages\">3. Offer Discounts and Special Packages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#4_Try_Email_Marketing\" title=\"4. Try Email Marketing\">4. Try Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#5_Offer_Free_Shipping\" title=\"5. Offer Free Shipping\">5. Offer Free Shipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#6_Consider_Coming_Up_With_Free_Trials\" title=\"6. Consider Coming Up With Free Trials\">6. Consider Coming Up With Free Trials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#7_Use_Social_Media\" title=\"7. Use Social Media\">7. Use Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#8_Take_Care_of_Mobile_Users\" title=\"8. Take Care of Mobile Users\">8. Take Care of Mobile Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#9_Improve_Design\" title=\"9. Improve Design\">9. Improve Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#10_Use_Search_Engine_Optimization_SEO_in_the_Right_Manner\" title=\"10. Use Search Engine Optimization (SEO) in the Right Manner\">10. Use Search Engine Optimization (SEO) in the Right Manner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#11_Add_a_Search_Bar\" title=\"11. Add a Search Bar\">11. Add a Search Bar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#12_Add_Credibility_to_Your_Website\" title=\"12. Add Credibility to Your Website\">12. Add Credibility to Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#13_Display_Social_Proof\" title=\"13. Display Social Proof\">13. Display Social Proof<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#14_Make_It_Easier_to_Check_Out\" title=\"14. Make It Easier to Check Out\">14. Make It Easier to Check Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#15_Offer_Multiple_Payment_Methods\" title=\"15. Offer Multiple Payment Methods\">15. Offer Multiple Payment Methods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#16_Build_Trust_With_Your_Buyers\" title=\"16. Build Trust With Your Buyers\">16. Build Trust With Your Buyers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#17_Improve_Your_Customer_Support\" title=\"17. Improve Your Customer Support\">17. Improve Your Customer Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#Bonus_Tip_Use_Falling_Gift_Game_Popup\" title=\"Bonus Tip: Use Falling Gift Game Popup\">Bonus Tip: Use Falling Gift Game Popup<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#How_Does_Falling_Gifts_Game_Work\" title=\"How Does Falling Gifts Game Work?\">How Does Falling Gifts Game Work?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#Also_Offer_Free_Shipping\" title=\"Also, Offer Free Shipping\">Also, Offer Free Shipping<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/17-ecommerce-conversion-optimization-hacks\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Ecommerce_Conversion_Rate\"><\/span><b>What is Ecommerce Conversion Rate?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ecommerce conversion rate can be defined as the percentage of visitors who land on your website or page and make a successful purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is of huge importance because the <\/span><a target=\"_blank\" href=\"https:\/\/www.invespcro.com\/blog\/the-average-website-conversion-rate-by-industry\/\"><span style=\"font-weight: 400;\">average conversion rate<\/span><\/a><span style=\"font-weight: 400;\"> is as low as 3 percent for most industries. This is pretty, but it does end up in hundreds of successful conversions since most major sites receive thousands of visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s do a bit of maths now.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assume you receive 100,000 visitors per month and your conversion rate is 2 percent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means only 2,000 of these 100,000 visitors end up making a purchase. Fortunately, there are ways to push this number up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you optimize your site properly, your conversion rate can climb to 4%.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Optimize_Ecommerce_Website\"><\/span><b>How To Optimize Ecommerce Website<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are 17 <a target=\"_blank\" href=\"https:\/\/sonary.com\/content\/business\/5-essential-ecommerce-optimization-tactics\/\">ecommerce conversion optimization hacks<\/a> to get you started:<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Pay_Special_Attention_to_the_Call-To-Action_CTA\"><\/span><b>1. Pay Special Attention to the Call-To-Action (CTA)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_4759\" aria-describedby=\"caption-attachment-4759\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-4759 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/call-to-action.jpg\" alt=\"call to action\" width=\"1024\" height=\"499\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/499;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-4759 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/call-to-action.jpg\" alt=\"call to action\" width=\"1024\" height=\"499\" \/><\/noscript><figcaption id=\"caption-attachment-4759\" class=\"wp-caption-text\">call to action<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The CTA is used to tell users what action you would like them to perform. It encourages a specific response and can be very effective in boosting conversions as discussed in one of our previous blogs titled <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-the-perfect-call-to-action-to-increase-conversions\/\"><i><span style=\"font-weight: 400;\">How to Create the Perfect Call to Action to Increase Conversions<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to reports, about <\/span><a target=\"_blank\" href=\"https:\/\/dsim.in\/blog\/2017\/07\/21\/113-cta-stats-to-quantify-its-power-for-brands\/\"><span style=\"font-weight: 400;\">70 percent of businesses <\/span><\/a><span style=\"font-weight: 400;\">do not have a CTA on their website despite CTAs offering an average conversion rate of 4.23%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers might not always know what you expect them to do, hence make sure to include CTAs on every page. A CTA can be in the form of a button, a phrase, a video, a hyperlink, or an <a target=\"_blank\" href=\"https:\/\/visme.co\/make-infographics\">infographic<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right option depends on several factors including your target audience and motive. For example, a video can be a good option if the purpose is to tell users how your product works so they can buy it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another very important factor is the placement of your CTA. While placing the CTA on the top appears to be a good strategy, it\u2019s not always the most efficient one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find a place where users are more likely to notice the CTA. If it\u2019s a small page \u2013\u00a0such as a product page \u2013 then the CTA should be at the top or bottom. It can be in the form of a button like \u2018Buy Now\u2019, \u2018Purchase\u2019, or \u201cSave money\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your choice of words is of huge importance. Typical words like \u2018buy\u2019 or \u2018purchase\u2019 don\u2019t do as well as personalized messages like \u2018I Want to Save Money\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to this, pay attention to the design of your CTA button. It should be very neatly visible and not stand like a sore thumb on the page. Merely changing colors can affect your CTA as seen in the case of Andreas Carter Sports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company went from green to blue. This small change <\/span><a target=\"_blank\" href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-ctas\/\"><span style=\"font-weight: 400;\">saw a 50 percent reduction<\/span><\/a><span style=\"font-weight: 400;\"> in cart abandonment rates.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Make_Sure_Your_Website_Loads_Fast\"><\/span><b>2. Make Sure Your Website Loads Fast<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">About<\/span><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/google-53-of-mobile-users-abandon-sites-that-take-over-3-seconds-to-load\/426070\/#:~:text=New%20research%20by%20Google%20has,seconds%20on%20a%204G%20connection.\"><span style=\"font-weight: 400;\"> 53 percent of visitors <\/span><\/a><span style=\"font-weight: 400;\">will leave your site if it takes more than 2 seconds to load. Buyers have a lot of options, if your website is slow to load, they\u2019ll move to your competitor and might never come back to your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A delay of milli seconds can cause conversion to <\/span><a target=\"_blank\" href=\"https:\/\/www.akamai.com\/uk\/en\/about\/news\/press\/2017-press\/akamai-releases-spring-2017-state-of-online-retail-performance-report.jsp\"><span style=\"font-weight: 400;\">reduce by 7 percent.<\/span><\/a><span style=\"font-weight: 400;\"> Look at big companies like Amazon and Walmart, they pay special attention to speed. You will notice they follow the minimalistic approach to ensure pages are quick to load.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Walmart, which makes a lot of sales online, <\/span><a target=\"_blank\" href=\"https:\/\/wpostats.com\/2015\/11\/04\/walmart-revenue.html\"><span style=\"font-weight: 400;\">saw an increase of 2 percent<\/span><\/a><span style=\"font-weight: 400;\"> in conversions for every one-second improvement in speed. If you\u2019re not sure how long it takes your site to load, simply go <\/span><a target=\"_blank\" href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> and run a test.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must make sure to check speeds in different regions, especially if you target international visitors. The speed depends on a variety of factors including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The quality and location of your servers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Scripts used on a page<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The size of videos and images<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All these factors can affect page loading speed. <a target=\"_blank\" href=\"https:\/\/www.cloudways.com\/en\/wordpress-hosting.php\">Choose a hosting plan<\/a> that offers good speed. You should ideally choose a hosting company that offers to host your website on a server that\u2019s located in your target country.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, hosting a site in the US can be bad if most of your visitors are in Japan or Australia. Your website will be slow to load due to the physical distance between the host and the target country.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In such a case, look for a company that has servers in Japan, Australia, or neighboring countries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, pay attention to images and videos. Videos should only load when a user scrolls down to it, and not automatically when the page is loaded. Also, optimize images for mobile and web. The smaller the size of an image, the faster your website will be to load.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See to it that your images are saved in jpeg format. The reason is, jpeg images take up very little server space. Also, make sure there are no script or cache related issues as they can affect speed.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Offer_Discounts_and_Special_Packages\"><\/span><b>3. Offer Discounts and Special Packages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_4441\" aria-describedby=\"caption-attachment-4441\" style=\"width: 267px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4441 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/bulk-discount.jpg\" alt=\"bulk discount\" width=\"267\" height=\"189\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 267px; --smush-placeholder-aspect-ratio: 267\/189;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4441\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/bulk-discount.jpg\" alt=\"bulk discount\" width=\"267\" height=\"189\" \/><\/noscript><figcaption id=\"caption-attachment-4441\" class=\"wp-caption-text\">bulk discount<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Discounts are a good bait to attract prospective customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s believed that <\/span><a target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/240237\/coupon-use-in-the-united-states\/\"><span style=\"font-weight: 400;\">92 percent of buyers <\/span><\/a><span style=\"font-weight: 400;\">\u00a0in the US use a discount code or coupon throughout the year. However, the demand for discounts typically goes higher during holidays.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/lifehacker.com\/why-discounted-prices-are-better-than-getting-extra-p-1726082624#:~:text=The%20%E2%80%9C%5BX%20amount%5D%20extra,a%20number%20in%20our%20minds.&amp;text=The%20deals%20appear%20to%20be,50%20percent%20increase%20in%20quantity.\"><span style=\"font-weight: 400;\">It&#8217;s believed that <\/span><\/a><span style=\"font-weight: 400;\">offering a discount is more useful than increasing quantity. This is why we encourage companies to concentrate more on offering discounts and less on increasing quantity. Offering discounts by companies in their stores has always been a successful strategy that can be calculated by the simple profit formula of maths which derives and tells you the profit and loss share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also because by reducing prices, you can cater to more people. Someone might find your product too expensive at $55 but affordable at $50. By offering a discount of just 10 percent, you might be able to attract thousands more buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several ways to offer a discount including value packs that can help increase<\/span><a target=\"_blank\" href=\"https:\/\/www.economist.com\/node\/21557801\"><span style=\"font-weight: 400;\"> sales by 73 percent<\/span><\/a><span style=\"font-weight: 400;\">. In addition to this, you can offer discount codes that can be used right away or in the future to encourage users to come back and make more purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another popular way to offer discounts is to have seasonal sales that can also prove to be effective in getting rid of old stock. However, be careful as <\/span><a target=\"_blank\" href=\"http:\/\/www.entrepreneur.com\/article\/220091\"><span style=\"font-weight: 400;\">consumers often perceive<\/span><\/a><span style=\"font-weight: 400;\"> discounted products with poor sales.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Try_Email_Marketing\"><\/span><b>4. Try Email Marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing offers an <\/span><a target=\"_blank\" href=\"http:\/\/www.michaelwords.com\/2020\/05\/14\/email-marketing-stats-2016-you-need-to-know\/\"><span style=\"font-weight: 400;\">ROI of up to 4,400 percent<\/span><\/a><span style=\"font-weight: 400;\">, which makes it one of the best methods to increase conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This incredible marketing technique can be used to get in direct contact with your clients and potential buyers, which makes it a good option to win back lost customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some people argue that email marketing isn\u2019t as popular as it used to be, but let us remind you that about <\/span><a target=\"_blank\" href=\"https:\/\/www.entrepreneur.com\/article\/251752\"><span style=\"font-weight: 400;\">91 percent of buyers <\/span><\/a><span style=\"font-weight: 400;\">still check their emails every day. Moreover, it\u2019s the marketing method <\/span><a target=\"_blank\" href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/12\/70-email-marketing-stats-you-need-to-know\/\"><span style=\"font-weight: 400;\">with the highest average order value<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem, however, is that email marketing can be a little difficult to master. You\u2019ll first have to get people to sign up for your newsletters and then come up with interesting content to convert them.\u00a0<\/span><\/p>\n<figure id=\"attachment_4760\" aria-describedby=\"caption-attachment-4760\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4760 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/email-marketing.jpg\" alt=\"email marketing\" width=\"620\" height=\"447\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/447;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4760\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/email-marketing.jpg\" alt=\"email marketing\" width=\"620\" height=\"447\" \/><\/noscript><figcaption id=\"caption-attachment-4760\" class=\"wp-caption-text\">email marketing<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The process can be a little time-consuming, but it is worth the effort.\u00a0<\/span><\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.adoric.com\/\"><span style=\"font-weight: 400;\">Adoric <\/span><\/a><span style=\"font-weight: 400;\">can help you grow your email list by creating compelling forms and popups to capture prospective customers\u2019 contact information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We discussed some great tips in our previous blog titled <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/beginners-guide-to-creating-powerful-lead-magnets\/\"><i><span style=\"font-weight: 400;\">Beginners Guide to Creating Powerful and Effective Lead Magnets<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Have a look at it if you\u2019re having trouble generating leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider breaking your audience into segments and coming up with personalized messages to ensure they convert. A good way to save time and money is to automate your email marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automated emails average 152 percent higher CTRs and 70.5 percent higher open rates than traditional emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">About <\/span><a target=\"_blank\" href=\"https:\/\/blog.atomicreach.com\/email-marketing-statistics\"><span style=\"font-weight: 400;\">82 percent of businesses <\/span><\/a><span style=\"font-weight: 400;\">use email marketing technology in their marketing efforts. Companies that use automation tools see conversion rates as high as 50 percent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to concentrate on two things \u2013 getting more people to sign up and coming up with a message that makes them take your desired step, i.e: make a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The message should be very well written. Keep it crisp and personalized. You can include special discounts and offers in the email to get people excited about what you have to offer.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Offer_Free_Shipping\"><\/span><b>5. Offer Free Shipping<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_4761\" aria-describedby=\"caption-attachment-4761\" style=\"width: 742px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4761 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/free-shipping-1.jpg\" alt=\"free shipping\" width=\"742\" height=\"136\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 742px; --smush-placeholder-aspect-ratio: 742\/136;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4761\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/free-shipping-1.jpg\" alt=\"free shipping\" width=\"742\" height=\"136\" \/><\/noscript><figcaption id=\"caption-attachment-4761\" class=\"wp-caption-text\">free shipping<\/figcaption><\/figure>\n<p><a target=\"_blank\" href=\"https:\/\/www.flickr.com\/photos\/jeepersmedia\/17057968433\"><i><span style=\"font-weight: 400;\">Image source<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get straight to the point: free shipping can help attract more buyers as <\/span><a target=\"_blank\" href=\"https:\/\/www.walkersands.com\/wp-content\/uploads\/2018\/07\/Walker-Sands_2018-Future-of-Retail-Report.pdf\"><span style=\"font-weight: 400;\">80 percent of users <\/span><\/a><span style=\"font-weight: 400;\">look for a store that offers free shipping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People don\u2019t like to pay for shipping and many will quit your site if they find shipping too costly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By offering free and same day shipping, you can increase conversion by <\/span><a target=\"_blank\" href=\"https:\/\/www.ometrics.com\/blog\/offering-customers-free-shipping-improve-conversion-rate\/\"><span style=\"font-weight: 400;\">20 to 40 percent<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that you can get consumers to pay more if you offer free shipping. Using this conversion optimization strategy will go a long way in helping you to make more sales.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Consider_Coming_Up_With_Free_Trials\"><\/span><b>6. Consider Coming Up With Free Trials<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_4315\" aria-describedby=\"caption-attachment-4315\" style=\"width: 1999px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4315 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/adoric.jpg\" alt=\"adoric\" width=\"1999\" height=\"799\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/799;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4315\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/adoric.jpg\" alt=\"adoric\" width=\"1999\" height=\"799\" \/><\/noscript><figcaption id=\"caption-attachment-4315\" class=\"wp-caption-text\">adoric<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Free trials help to win people who do not know, understand, or trust your product or site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Freemium conversion rates hover <\/span><a target=\"_blank\" href=\"https:\/\/www.abtasty.com\/blog\/freemium-business-model\/#:~:text=Generally%20speaking%2C%20freemium%20conversion%20rates,too%20low%20or%20too%20high.\"><span style=\"font-weight: 400;\">between 2 to 5 percent<\/span><\/a><span style=\"font-weight: 400;\">. This means only 5 percent of users who choose to try out your free trial will turn into paid consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This might sound like a bad number but if you add this 5 percent to your average conversion rate of 3, your total conversion will go up to 8 percent, which is pretty impressive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a business, you should work to get more people to try a free demo. According to reports, free demos that do require a credit card offer higher conversion rates\u00a0\u2013 up to 40 percent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because free trials that require a credit card bring in qualified users. To get good results, you must aggressively promote your free trial offer so that more visitors know about it.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Use_Social_Media\"><\/span><b>7. Use Social Media<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media can be used to increase conversion by attracting good leads. There are billions of people on Facebook, Instagram, Snapchat, and other social media platforms. You should work on a reliable strategy to target these people and turn them into paying consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses seem to be pretty good at using social media to attract users but very few know how to <a target=\"_blank\" href=\"https:\/\/www.g2.com\/articles\/social-media\">use social media<\/a> platforms to improve conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They generate engagement and get feedback but it very rarely converts into profit.<\/span><\/p>\n<figure id=\"attachment_4666\" aria-describedby=\"caption-attachment-4666\" style=\"width: 620px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4666 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/best-insta-tips.jpg\" alt=\"best insta tips\" width=\"620\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 620px; --smush-placeholder-aspect-ratio: 620\/400;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4666\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/09\/best-insta-tips.jpg\" alt=\"best insta tips\" width=\"620\" height=\"400\" \/><\/noscript><figcaption id=\"caption-attachment-4666\" class=\"wp-caption-text\">best insta tips<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">A very good way to use social media to increase conversion is to concentrate on user-generated content. You can encourage consumers to wear your brands and share a picture on social media using your brand hashtag while choosing the best post to feature on your page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will not only help promote your business but also give people a reason to buy what you have to offer. Consumers want to be recognized. Getting featured on a business profile can mean a lot to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to this, use a mix of videos and images. According to reports, <\/span><a target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/02\/03\/video-marketing-the-future-of-content-marketing\/#52c2839f6b53\"><span style=\"font-weight: 400;\">90 percent of online buyers<\/span><\/a><span style=\"font-weight: 400;\"> say that videos are very effective in making purchasing decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can post reviews, how-to guides, and buying guides on your page to educate consumers and convert them. It might also be a good idea to <a target=\"_blank\" href=\"https:\/\/www.modash.io\/blog\/influencer-collaboration\">collaborate with an influencer<\/a> to promote your products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People trust influencers as much as they trust friends and family members. <a target=\"_blank\" href=\"https:\/\/hexomatic.com\/academy\/2021\/06\/26\/how-to-find-bloggers-influencers-and-publishers-by-scraping-google-search-results-tutorial\/\">Find\u00a0 influencers by scraping Google<\/a> and choose&#8221; someone who has a large followership and reputation<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Take_Care_of_Mobile_Users\"><\/span><b>8. Take Care of Mobile Users<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile usage has grown by leaps and bounds in the last few years. Google loves websites that are mobile-friendly since about half of all internet <\/span><a target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/#:~:text=Mobile%20accounts%20for%20approximately%20half,since%20the%20beginning%20of%202017.\"><span style=\"font-weight: 400;\">users are on mobile<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure id=\"attachment_4762\" aria-describedby=\"caption-attachment-4762\" style=\"width: 1028px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4762 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/mobile-sites.jpg\" alt=\"mobile sites\" width=\"1028\" height=\"1162\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1028px; --smush-placeholder-aspect-ratio: 1028\/1162;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4762\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/mobile-sites.jpg\" alt=\"mobile sites\" width=\"1028\" height=\"1162\" \/><\/noscript><figcaption id=\"caption-attachment-4762\" class=\"wp-caption-text\">mobile sites<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Non-responsive sites look bad and unprofessional as seen above. Users who land on such a site will most probably quit it and turn to websites that work well on mobile devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website runs on WordPress, you can easily find mobile-friendly themes you can use to bootstrap your design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To test the mobile-responsiveness of your website, go <\/span><a target=\"_blank\" href=\"http:\/\/ami.responsivedesign.is\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Improve_Design\"><\/span><b>9. Improve Design<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whether a user is on a mobile device or a computer, he or she expects your website to be easy to navigate. A website that is bad on the eyes or hard to navigate will lose visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use color and contrast psychology to come up with colors that look good and go well in sync with the theme of your site.<\/span><\/p>\n<figure id=\"attachment_4763\" aria-describedby=\"caption-attachment-4763\" style=\"width: 729px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4763 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/bad-design.jpg\" alt=\"bad design\" width=\"729\" height=\"362\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 729px; --smush-placeholder-aspect-ratio: 729\/362;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4763\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/bad-design.jpg\" alt=\"bad design\" width=\"729\" height=\"362\" \/><\/noscript><figcaption id=\"caption-attachment-4763\" class=\"wp-caption-text\">bad design<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The example above has a lot of colors that don\u2019t only look bad but are also difficult on the eyes. Plus, the font is also very difficult to read. It doesn\u2019t matter how informative the content is. Most people will quit such a website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For better user exprience, the font should be big and easily readable. Moreover, categories should be clearly divided so that users can easily find what they need.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Use_Search_Engine_Optimization_SEO_in_the_Right_Manner\"><\/span><b>10<\/b><b>. Use Search Engine Optimization (SEO) in the Right Manner<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While the main purpose of SEO is to bring traffic to your site, it can also be used to improve conversion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about how you present your site on search engines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It shouldn\u2019t only be about getting more people to visit your site. For an ecommerce store, it\u2019s never about the number of visitors. It\u2019s always about the people who buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to pay attention to factors like keywords, META description, and title.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you sell sunglasses and you rank well on search engines for the keyword \u2018buy sunglasses\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This keyword is self explanatory. People who search for this term will be interested in buying sunglasses. The page that ranks on Google should ideally be your product page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This happens when we use wrong keywords on the wrong page. You have to be careful about what keywords a page ranks for and what the page actually offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If users land on a page that contains the history of your company or <a target=\"_blank\" href=\"https:\/\/www.brandrated.com\/reviews\/\">product reviews<\/a>, they might leave the page right away and look at other options because they\u2019re not interested in reviews, they\u2019re only interested in buying.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mixing search engine optimization and conversion rate optimization can be a little tricky job. Audit your site and make sure content goes well with what you offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pay attention to what <\/span><a target=\"_blank\" href=\"https:\/\/analytics.google.com\/analytics\/web\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> has to say. The bounce rate can be a very good indicator. A low bounce rate indicates your page offers irrelevant or poor content. If such is the case then consider updating it.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Add_a_Search_Bar\"><\/span><b>11. Add a Search Bar<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">About 30 percent of ecommerce site visitors use the search bar to find what they need. Little wonder why users who use the search bar <\/span><a target=\"_blank\" href=\"https:\/\/www.forrester.com\/report\/MustHave+eCommerce+Features\/-\/E-RES89561\"><span style=\"font-weight: 400;\">are twice as likely<\/span><\/a><span style=\"font-weight: 400;\"> to convert.<\/span><\/p>\n<figure id=\"attachment_4764\" aria-describedby=\"caption-attachment-4764\" style=\"width: 764px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4764 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/search-bar.jpg\" alt=\"search bar\" width=\"764\" height=\"441\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 764px; --smush-placeholder-aspect-ratio: 764\/441;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4764\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/search-bar.jpg\" alt=\"search bar\" width=\"764\" height=\"441\" \/><\/noscript><figcaption id=\"caption-attachment-4764\" class=\"wp-caption-text\">search bar<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Consumers who land on your site might be looking for something specific. They don\u2019t always have time to go through all products, which is why most prefer to use the search feature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to place it prominently and to add filters so that users can search based on color, size, and other such factors.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Add_Credibility_to_Your_Website\"><\/span><b>12. Add Credibility to Your Website<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consumers who land on your website for the first time might not have a lot of faith in what you have to offer. A reliable way to win such consumers is to appear authentic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Share details regarding your business such as team members, physical address, photos, and phone number. In addition to this, mention some awards or licenses you have acquired.<\/span><\/p>\n<figure id=\"attachment_4765\" aria-describedby=\"caption-attachment-4765\" style=\"width: 1999px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4765 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/ecommerce-conversion.jpg\" alt=\"ecommerce conversion\" width=\"1999\" height=\"640\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/640;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4765\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/ecommerce-conversion.jpg\" alt=\"ecommerce conversion\" width=\"1999\" height=\"640\" \/><\/noscript><figcaption id=\"caption-attachment-4765\" class=\"wp-caption-text\">ecommerce conversion<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Moreover,\u00a0 you can display information related to your parent company, if it&#8217;s known and registered, as seen above.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Display_Social_Proof\"><\/span><b>13. Display Social Proof<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People prefer buying products that are safe and reliable. Show what others think of your site by displaying reviews and testimonials since about 92 percent of users check online reviews before they make a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reviews make businesses look credible. However, you must make sure to keep a balance between positive and negative reviews as websites that only display positive reviews appear unauthentic.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Make_It_Easier_to_Check_Out\"><\/span><b>14. Make It Easier to Check Out<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A lot of consumers leave during the checkout process because they find it problematic as discussed in one of our previous blogs titled <\/span><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopping-cart-abandonment\/\"><i><span style=\"font-weight: 400;\">Top Reasons for Shopping Cart Abandonment \u2013 and How to Fix It<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make it easier to check out by offering guest checkout, removing hidden costs, and allowing users to save carts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These small steps can increase conversion and encourage users to complete the process instead of abandoning their cart.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Offer_Multiple_Payment_Methods\"><\/span><b>15. Offer Multiple Payment Methods<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_4766\" aria-describedby=\"caption-attachment-4766\" style=\"width: 718px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4766 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/conversion-optimization-hacks.jpg\" alt=\"conversion optimization hacks\" width=\"718\" height=\"413\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 718px; --smush-placeholder-aspect-ratio: 718\/413;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4766\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/conversion-optimization-hacks.jpg\" alt=\"conversion optimization hacks\" width=\"718\" height=\"413\" \/><\/noscript><figcaption id=\"caption-attachment-4766\" class=\"wp-caption-text\">conversion optimization hacks<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Give buyers the option to choose from multiple payment methods including cash on delivery, PayPal, credit and debit cards, and other online payment options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers are used to specific payment methods, especially when it comes to ecommerce sites. Not everyone\u2019s comfortable giving out credit card details and some like to use online wallets since they\u2019re considered safer.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"16_Build_Trust_With_Your_Buyers\"><\/span><b>16. Build Trust With Your Buyers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lack of trust is one of the major reasons why consumers abandon a site. You can build connections with your potential clients by being transparent and answering all their questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a detailed return policy, privacy policy that answers all questions a user may have about your company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to that, you can create a detailed FAQ page that answers every possible question a prospective customer might have.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"17_Improve_Your_Customer_Support\"><\/span><b>17. Improve Your Customer Support<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Offer excellent customer support so that your users can reach you whenever they want to. Companies have been able to increase conversion <\/span><a target=\"_blank\" href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/exceptional-customer-service-increases-conversions\/#:~:text=That's%20a%20156%25%20increase%20in,the%20tune%20of%20%2B156%25.\"><span style=\"font-weight: 400;\">by up to 156 percent<\/span><\/a><span style=\"font-weight: 400;\"> just by improving customer support.<\/span><\/p>\n<figure id=\"attachment_4767\" aria-describedby=\"caption-attachment-4767\" style=\"width: 530px\" class=\"wp-caption alignnone\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4767 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/ecommerce-conversion-optimization-hacks.jpg\" alt=\"ecommerce conversion optimization hacks\" width=\"530\" height=\"266\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 530px; --smush-placeholder-aspect-ratio: 530\/266;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-4767\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/10\/ecommerce-conversion-optimization-hacks.jpg\" alt=\"ecommerce conversion optimization hacks\" width=\"530\" height=\"266\" \/><\/noscript><figcaption id=\"caption-attachment-4767\" class=\"wp-caption-text\">ecommerce conversion optimization hacks<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">The secret lies in being available and handling customers\u2019 queries and grievances in a professional manner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Live chat can be of great help here but other options like phone support and email support fit quite well.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Bonus_Tip_Use_Falling_Gift_Game_Popup\"><\/span>Bonus Tip: Use Falling Gift Game Popup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Allowing your visitors to play interactive games to win coupons\/discounts will not only help boost engagement on your website but will also help uplift your conversion and sales. This is exactly what the falling gift game popup is all about.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_Does_Falling_Gifts_Game_Work\"><\/span>How Does Falling Gifts Game Work?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Well, it&#8217;s pretty simple. First, a popup appears moments &#8211; typically less than 30 seconds, depending on your settings -after a visitor arrives on your website. It could be a full or half-display popup. On the popup, users will see balloons falling through and then be asked to input their email addresses (this is where the coupon code will be sent after making a win).<\/p>\n<p>All the user needs to do is click on the falling balloons to reveal the gifts embedded in the balloons. Depending on how you set the system, they might have to attempt several times to win a gift, which is usually a coupon. For now, you can only allow them to try 1 to 6 times.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9740 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556.png\" alt=\"\" width=\"1328\" height=\"570\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556.png 1328w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556-300x129.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556-768x330.png 768w\" data-sizes=\"(max-width: 1328px) 100vw, 1328px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1328px; --smush-placeholder-aspect-ratio: 1328\/570;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9740\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556.png\" alt=\"\" width=\"1328\" height=\"570\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556.png 1328w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556-300x129.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556-768x330.png 768w\" sizes=\"(max-width: 1328px) 100vw, 1328px\" \/><\/noscript><\/p>\n<p>Setting up the falling gift game is very simple, thanks to our intuitive, drag-and-drop editor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Also_Offer_Free_Shipping\"><\/span>Also, Offer Free Shipping<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Using the falling gift game might not always be enough to improve your conversion rate; you need to take things a step further by offering your customers free shipping. If you decide to use this strategy, you need to let your customers know you offer free shipping by finding a way to display it on your website.<\/p>\n<p>This is where Adoric&#8217;s free shipping bar tool comes in handy.<\/p>\n<p>With Adoric&#8217;s free bar tool, you can create an attention-grabbing floating bar to promote your free shipping offer.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9733 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-6-e1662531437100.png\" alt=\"\" width=\"1342\" height=\"590\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-6-e1662531437100.png 1342w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-6-e1662531437100-300x132.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-6-e1662531437100-768x338.png 768w\" data-sizes=\"(max-width: 1342px) 100vw, 1342px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1342px; --smush-placeholder-aspect-ratio: 1342\/590;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9733\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-6-e1662531437100.png\" alt=\"\" width=\"1342\" height=\"590\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-6-e1662531437100.png 1342w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-6-e1662531437100-300x132.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/07\/Screenshot-6-e1662531437100-768x338.png 768w\" sizes=\"(max-width: 1342px) 100vw, 1342px\" \/><\/noscript><\/p>\n<p>You don&#8217;t even need to start from scratch; just pick a floating bar template and edit\/customize it to your heart&#8217;s content.<\/p>\n<p>Ready to try out our free shipping bar feature? Sign up for an account right away.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We hope these <a target=\"_blank\" href=\"https:\/\/www.omnisend.com\/blog\/ecommerce-marketing\/\">ecommerce hacks<\/a> will help you make more sales. Consider using a mix of these <a target=\"_blank\" href=\"https:\/\/flodesk.com\/blog\/ecommerce-marketing-strategies\/\">marketing strategies for your eCommerce business<\/a> and pay attention to the numbers so that you know what effect each has on your conversion rate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\" class=\"big-button\">Try Adoric for Free<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>These eCommerce hacks will help you make more sales. Have a look today to know what you can do to improve website conversion.<\/p>\n","protected":false},"author":8,"featured_media":4802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>17 eCommerce Conversion Optimization Hacks That Will Get You\u00a0More Customers - Adoric Blog<\/title>\n<meta name=\"description\" content=\"These eCommerce hacks will help you make more sales. 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