{"id":4840,"date":"2020-11-03T13:08:02","date_gmt":"2020-11-03T10:08:02","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=4840"},"modified":"2024-03-13T14:35:05","modified_gmt":"2024-03-13T11:35:05","slug":"reduce-customer-churn-rate","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/","title":{"rendered":"15 Incredibly Simple Ways to Reduce Customer Churn Rate"},"content":{"rendered":"<p>Do you want to reduce your customer churn rate, but unsure how to go about it? You&#8217;re in the right place.<\/p>\n<p>Acquiring new customers for your business is any entrepreneur&#8217;s topmost priority. We get it &#8211; without a steady stream of paying customers your business will go belly-up.<\/p>\n<p>But the question is, how many of those customers linger around after a first purchase? What&#8217;s the rate of those who quit doing business with you?<\/p>\n<p>Why does this count? As shown by studies, it\u2019s <a target=\"_blank\" href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\">5 to 25 times<\/a> more difficult to acquire a new customer than retaining an already existing one.<\/p>\n<p>So, while expending time and money <a target=\"_blank\" href=\"https:\/\/www.delightchat.io\/\">acquiring new customers<\/a>, it\u2019s super-important you put in more effort into retaining the ones you have.<\/p>\n<p>For your business to thrive, you must keep your churn rate low; as close to zero as possible.<\/p>\n<p>Never heard of churn rate? Not to worry, in this post, we\u2019ll explain what it is and ways you can keep it at the barest minimum.<\/p>\n<p>Here are the points we will be covering in this post<\/p>\n<ul id=\"scroll-links\">\n<li><a href=\"#what\">What is customer churn?<\/a><\/li>\n<li><a href=\"#why\">Why knowing your churn rate is important <\/a><\/li>\n<li><a href=\"#how\">How much churn is too much?<\/a><\/li>\n<li><a href=\"#do\">Why do customers churn? <\/a><\/li>\n<li><a href=\"#reduce\">How to reduce customer churn <\/a><\/li>\n<li><a href=\"#conclusion\"> Conclusion <\/a><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#What_Is_Customer_Churn\" title=\"What Is Customer Churn?\">What Is Customer Churn?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#Why_Is_Knowing_Your_Churn_Rate_Important\" title=\"Why Is Knowing Your Churn Rate Important?\">Why Is Knowing Your Churn Rate Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#How_Much_Churn_Is_Too_Much\" title=\"How Much Churn Is Too Much?\">How Much Churn Is Too Much?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#Why_Do_Customers_Churn\" title=\"Why Do Customers Churn?\">Why Do Customers Churn?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#How_to_Reduce_Customer_Churn_Rate\" title=\"How to Reduce Customer Churn Rate\">How to Reduce Customer Churn Rate<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#1_Determine_And_Analyze_Why_Your_Churn_Is_Happening\" title=\"1. Determine And Analyze Why Your Churn Is Happening\">1. Determine And Analyze Why Your Churn Is Happening<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#2_Offer_Long_Term_Contracts\" title=\"2. Offer Long Term Contracts\">2. Offer Long Term Contracts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#3_Ask_For_Customer_Feedback\" title=\"3. Ask For Customer Feedback\">3. Ask For Customer Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#4_Identify_Your_Weaknesses\" title=\"4. Identify Your Weaknesses\">4. Identify Your Weaknesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#5_Go_The_Extra_Mile\" title=\"5. Go The Extra Mile\">5. Go The Extra Mile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#6_Segment_Your_Customers\" title=\"6. Segment Your Customers\">6. Segment Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#7_Monitor_Customer_Engagement\" title=\"7. Monitor Customer Engagement\">7. Monitor Customer Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#8_Simplify_The_Onboarding_Process\" title=\"8. Simplify The Onboarding Process\">8. Simplify The Onboarding Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#9_Reward_Your_Customers\" title=\"9. Reward Your Customers\">9. Reward Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#10_Enhance_Your_Customer_Service\" title=\"10. Enhance Your Customer Service\">10. Enhance Your Customer Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#11_Monitor_the_Competition\" title=\"11. Monitor the Competition\">11. Monitor the Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#12_Actively_Market_Your_Product\" title=\"12. Actively Market Your Product\">12. Actively Market Your Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#13_Ineffective_Pricing\" title=\"13. Ineffective Pricing\">13. Ineffective Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#14_Find_Out_What_Happened_to_the_Customer\" title=\"14. Find Out What Happened to the Customer\">14. Find Out What Happened to the Customer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#15_Market_to_the_Right_Audience\" title=\"15. Market to the Right Audience\">15. Market to the Right Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/reduce-customer-churn-rate\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what\"><span class=\"ez-toc-section\" id=\"What_Is_Customer_Churn\"><\/span>What Is Customer Churn?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customer churn, or customer attrition, happens when customers who previously did business with you or subscribed to services suddenly stopped. The frequency at which this happens is known as churn rate.<\/p>\n<p>Usually, it\u2019s measured over a given period of time &#8211; say a month.<\/p>\n<p>To calculate your churn rate, simply divide the number of customers your business lost by the number of original customers you had at the start. Then multiply by 100.<\/p>\n<p>Mathematically speaking:<\/p>\n<p><i>Churn rate = <\/i><i><span style=\"text-decoration: underline;\">Number of customers lost over a period of time\u00a0 <\/span><\/i><i>\u00a0X 100<\/i><\/p>\n<p><i>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Total number of customers at the start of the period<\/i><\/p>\n<p>To put this into practice, select a time frame, look at how many customers stopped using your products or services within that time, and divide that by the number of existing customers you had at the start of the subscription. Then you multiply all that by 100 to get your churn rate percentage.<\/p>\n<p>For example, let&#8217;s say at the start of the previous month you had 154 customers. Of this number, 18 canceled their subscription as the month ended.<\/p>\n<p>To calculate your churn rate, simply divide 18 by 154 and then multiply by 100. This would give you 11.69%<\/p>\n<p>This formula looks pretty simple, but it isn&#8217;t straightforward as it seems.<\/p>\n<p>The reason is that your customer base will continuously keep changing. At every instance, you will have four sets of customers:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Those signing up for the first time<\/li>\n<li style=\"font-weight: 400;\">Established customers looking to renew their subscription<\/li>\n<li style=\"font-weight: 400;\">Customers who out of dissatisfaction or insufficient funds will churn.<\/li>\n<li style=\"font-weight: 400;\">Churned customers looking to start from where they left off.<\/li>\n<\/ul>\n<p>However, customer churning is inevitable, so your best bet is to keep it as low as possible.<\/p>\n<h2 id=\"why\"><span class=\"ez-toc-section\" id=\"Why_Is_Knowing_Your_Churn_Rate_Important\"><\/span>Why Is Knowing Your Churn Rate Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customer retention is used to measure the strength and success of a business.<\/p>\n<p>That is why putting in the effort to retain your customers is so important. Even a small 5% increase in retention can lower costs by as much as 10% and increase profits by 20 to 90% according to a study by <a target=\"_blank\" href=\"http:\/\/www2.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\">Bain and Company<\/a>.<\/p>\n<p>So, while you are busy hunting for new leads and customers, see to it that you put in extra efforts in retaining your established customers.<\/p>\n<p>If you want to build a successful business, you need to take care of your biggest assets: Your customers.<\/p>\n<h2 id=\"how\"><span class=\"ez-toc-section\" id=\"How_Much_Churn_Is_Too_Much\"><\/span>How Much Churn Is Too Much?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s expected that at some point you\u2019ll lose customers, but what percentage of churning is acceptable?<\/p>\n<p>According to Lincoln Murphy of Sixteen Ventures, a 5 to 6 percent annual churn rate is \u201cacceptable\u201d and less than three percent is considered \u201cmagnificent.\u201d<\/p>\n<p>Knowing your churn rate will help you understand what you\u2019re brand\u2019s strengths and weaknesses are.<\/p>\n<p>Plus, with this knowledge, you can accurately predict the number of customers, subscribers, users, etc. that might drop off each month. It\u2019ll also help you understand why they\u2019re considering leaving so you can do something about it before it\u2019s too late.<\/p>\n<h2 id=\"do\"><span class=\"ez-toc-section\" id=\"Why_Do_Customers_Churn\"><\/span>Why Do Customers Churn?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Are too many customers canceling their subscription? You must know why they are doing so.<\/p>\n<p>Customers can leave your business for several reasons. Some of those reasons include:<\/p>\n<ul>\n<li>They found something better than what you have to offer<\/li>\n<li style=\"font-weight: 400;\">You did not deal with their complaints or failed to deliver the product or service as advertised<\/li>\n<li>Poor customer relationship on your part<\/li>\n<li style=\"font-weight: 400;\">You provided poor customer service<\/li>\n<li style=\"font-weight: 400;\">They just couldn&#8217;t afford your products anymore<\/li>\n<\/ul>\n<p>With this information, you can now formulate customer-retention strategies to help manage your churn rate. The following steps will help guide you:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Measure your company&#8217;s health and long-term prospects.<\/li>\n<li style=\"font-weight: 400;\">Understand whether you are improving customer retention.<\/li>\n<li style=\"font-weight: 400;\">Identify changes that adversely affect customer retention.<\/li>\n<li style=\"font-weight: 400;\">Calculate the customer lifetime value.<\/li>\n<li style=\"font-weight: 400;\">Identify loyal customers.<\/li>\n<li style=\"font-weight: 400;\">Plan and forecast your business prospects for the future.<\/li>\n<\/ul>\n<p>Your churn rate is too important to ignore so we\u2019ve outlined 15 reasons customers churn, and how you can fix it. This will help to decrease the rate at which customers abandon your business. It will also help to increase your revenue.<\/p>\n<h2 id=\"reduce\"><span class=\"ez-toc-section\" id=\"How_to_Reduce_Customer_Churn_Rate\"><\/span>How to Reduce Customer Churn Rate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Determine_And_Analyze_Why_Your_Churn_Is_Happening\"><\/span>1. Determine And Analyze Why Your Churn Is Happening<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It sounds obvious, but before treating an illness, it is necessary to identify the root cause of it.<\/p>\n<p>That is the very first thing doctors do, isn\u2019t it?<\/p>\n<p>Whenever you experience churn in your business, there are three simple ways you can find out why.<\/p>\n<ol>\n<li style=\"font-weight: 400;\">Send a customer an exit survey.<\/li>\n<li style=\"font-weight: 400;\">Call the customer.<\/li>\n<li style=\"font-weight: 400;\">Send a personalized email.<\/li>\n<\/ol>\n<p>Of these three, calling the customer is the best line of action. Placing a call to a disgruntled customer is indicative of your genuine care for them.<\/p>\n<p>Only ask relevant questions.<\/p>\n<p>Call and ask them why they left. Their answers will go a long way in helping you figure out what went wrong and how to make amends.<\/p>\n<p>It\u2019s also worth considering the use of surveys to gather your customers\u2019 opinions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Offer_Long_Term_Contracts\"><\/span>2. Offer Long Term Contracts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instead of the month-to-month contracts, create subscription packages with a longer duration. Maybe six months, a year, or more.<\/p>\n<p>Offer long term contracts at a discounted price. By using this model, your customers will have a chance to access the products or services and see first-hand the benefits it brings them and their business while saving some cash.<\/p>\n<p>Consequently, once they reap the benefits, they will undoubtedly stick around for the long haul.<\/p>\n<p>&#8220;Reach out to customers who have closed their accounts and let them know about your long-term packages. For best results, personalize the email send as much as possible. You can also consider\u00a0contract lifecycle management software that can help you automate creating and signing contracts. <span style=\"font-weight: 400;\">Hiring a <\/span><span style=\"font-weight: 400;\">subscription management provider like Chargee<\/span><span style=\"font-weight: 400;\"> can reduce your churn and help scale up your subscription-model.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Ask_For_Customer_Feedback\"><\/span>3. Ask For Customer Feedback<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ask your <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-feedback\/\">customers for feedback<\/a>, find out what makes them happy. Once you\u2019ve found it, do it, keep at it. That\u2019s how you build a loyal customer base.<\/p>\n<p>Adding a review section to your website is a terrific strategy for gathering input from customers who terminated their contracts and current customers.<\/p>\n<p>Replying to those reviews through a customized email will encourage them to share more inputs with you.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4850 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/11\/customer-testimonial.jpg\" alt=\"customer testimonial\" width=\"599\" height=\"462\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 599px; --smush-placeholder-aspect-ratio: 599\/462;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4850 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/11\/customer-testimonial.jpg\" alt=\"customer testimonial\" width=\"599\" height=\"462\" \/><\/noscript><\/p>\n<p>When responding to a customers\u2019 review or queries, be sure to treat and address it with gratitude and respect, regardless of the nature of the feedback (be it a positive or negative one).<\/p>\n<p>You could also just reach out to them and ask for their feedback. Reaching out to them would help you nurture your relationship with your customers, earning their loyalty.<\/p>\n<p>Talking with your customers can help you learn where they are getting stuck and guide them through the solution.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Identify_Your_Weaknesses\"><\/span>4. Identify Your Weaknesses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you review your customers\u2019 feedback you\u2019ll be able to determine what your business&#8217; strengths and weaknesses are.<\/p>\n<p>Listen to the complaints your customers make. This will help to unmask bigger problems your products might have.<\/p>\n<p>Once you&#8217;ve identified them, you can get started on making the necessary improvements.<\/p>\n<p>Strive to address all issues raised by customers to better your product and retain your customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Go_The_Extra_Mile\"><\/span>5. Go The Extra Mile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Going above and beyond for your loyal customers can go a long way in reducing your churn rate.<\/p>\n<p>Offer exclusive discounts or rewards or send them a personalized email showing your gratitude.<\/p>\n<p>You could also reach out to offer incentives to unsatisfied customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Segment_Your_Customers\"><\/span>6. Segment Your Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Segmenting your users into different categories can help you target them accurately and accordingly. It\u2019ll also make it easier for you to recognize which group is churning too frequently, and you can begin addressing their concerns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Monitor_Customer_Engagement\"><\/span>7. Monitor Customer Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A sign that a customer is on the verge of churning is reduced product or service usage. So, keep an eye on that.<\/p>\n<p>Also, be observant enough to know to notice when a customer stops visiting your website.<\/p>\n<p>Identifying customers who show signs of churning and reaching out to encourage them to increase their interaction with your product can reduce your churn rate.<\/p>\n<p>You could help them with an issue they\u2019re having with your service or provide them with tips on how to use a new feature, or even how to get the most out of a feature they already enjoy.<\/p>\n<p>If you\u2019re still having a hard time keeping your customers around, consider hiring a customer retention team.<\/p>\n<p>The goal of a customer retention team is to help companies retain as many customers as possible. The more successful they are at retaining your customers, the more revenue you\u2019ll generate and the more sustainable your SaaS business will be.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Simplify_The_Onboarding_Process\"><\/span>8. Simplify The Onboarding Process<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first contact a customer will have with your product or service is during the sign-up process. Therefore, this step needs to be as simplified as possible.<\/p>\n<p>If your onboarding process is complicated or overwhelming, make it a priority to take measures to simplify it.<\/p>\n<p>If you don&#8217;t, it might deter potential customers from completing the sign-up process and\/or opting for another SaaS provider altogether.<\/p>\n<p>Consider adding a visible progress indicator so that they know how far they\u2019ve already gotten.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Reward_Your_Customers\"><\/span>9. Reward Your Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rewards, such as discounts or free upgrades, can make the customer feel valued and motivate them to extend their contract.<\/p>\n<p>It can also encourage them to refer others to you.<\/p>\n<p>Rewarding your customers doesn\u2019t have to cost a fortune. A simple handwritten note would suffice.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Enhance_Your_Customer_Service\"><\/span>10. Enhance Your Customer Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Poor customer service will result in a negative customer experience and that is sure to drive them away. Improve your customer service department, to reduce your churn rate.<\/p>\n<p>It\u2019s important to be responsive. If it\u2019s possible, respond to your customers\u2019 queries within 5 minutes.<\/p>\n<p>For example, here at Adoric, we offer chat support to our customers. Customers who have upgraded to our pro plan get enjoy phone support.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4851 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/11\/Increase-customer-retention.jpg\" alt=\"Increase customer retention\" width=\"377\" height=\"455\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 377px; --smush-placeholder-aspect-ratio: 377\/455;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4851 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/11\/Increase-customer-retention.jpg\" alt=\"Increase customer retention\" width=\"377\" height=\"455\" \/><\/noscript><\/p>\n<p>Hiring a large customer service team is ideal but it can be expensive. This makes a chatbot feature a better alternative.<\/p>\n<p>The idea here is that you can keep your client assistance experience predictable in all cases with automated responses. With a live chatbot assistance alternative, you\u2019re guaranteed a consistent and reliable response each time.<\/p>\n<p>Many companies are adopting this new technology and utilizing automated chatbots to sell products or help their customers. These are great because they can work alongside humans to complete repetitive tasks without tiring.<\/p>\n<p>Providing excellent customer service can help you spot and fix potential pitfalls, as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Monitor_the_Competition\"><\/span>11. Monitor the Competition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keep an eye on your competitors to see how they are performing in terms of customer satisfaction.<\/p>\n<p>If they are performing better than you, then you are at risk of losing your customers. Understand what they\u2019re doing that you aren\u2019t and start implementing it.<\/p>\n<p>You want to be sure that your products or services are as valuable to your customer as possible so that they don\u2019t leave. Having something valuable to offer prevents them from giving your competitor their business.<\/p>\n<p>Also, understand what your customers need and value and give it to them.<\/p>\n<p>To attract and retain customers, evaluate what makes you unique and expand on that attribute. Identify what makes you stand out from your competitors and flaunt it to gain a competitive edge.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Actively_Market_Your_Product\"><\/span>12. Actively Market Your Product<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social media is a great tool you can leverage to market your business.<\/p>\n<p>Spend time making others aware of what you offer, why it\u2019s the best, and what they would benefit by using it.<\/p>\n<p>Remind your existing customers of your value by keeping them up to date with what\u2019s going on behind the scenes. Are you adding a new feature? Is there an upgraded version of your product coming soon? Let them know!<\/p>\n<p>Keeping them in the loop will help you build a rapport with your customers, thus getting them involved with your brand and reducing your churn rate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Ineffective_Pricing\"><\/span>13. Ineffective Pricing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your products are too high cost-wise, you risk losing your customers for good.<\/p>\n<p>On the other hand, if it\u2019s too cheap they might doubt the quality of your product.<\/p>\n<p>Be sure to properly price your product to ensure you aren\u2019t charging more than they are willing to pay. Adequately pricing your products can help lower your churn rate.<\/p>\n<p>For example, here\u2019s our pricing package.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4852 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/11\/Pricing-package.jpg\" alt=\"Pricing package\" width=\"1195\" height=\"378\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1195px; --smush-placeholder-aspect-ratio: 1195\/378;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-4852 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/11\/Pricing-package.jpg\" alt=\"Pricing package\" width=\"1195\" height=\"378\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Find_Out_What_Happened_to_the_Customer\"><\/span>14. Find Out What Happened to the Customer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Churning can result from something happening to your customer.<\/p>\n<p>If they go out of business or die, it\u2019ll lead to customer attrition and this is a factor that is out of your control. There\u2019s simply nothing you can do about it.<\/p>\n<p>They could also get acquired by a bigger company. You want to ensure that the service you offer is so invaluable that, if this is the case, you don\u2019t get left behind.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Market_to_the_Right_Audience\"><\/span>15. Market to the Right Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customers sign up to do business with you for a reason: to achieve a certain outcome. If your product fails to help them reach their desired outcome, they\u2019ll churn.<\/p>\n<p>Your product could be missing a key feature that the customer requires or they could have experienced challenges integrating your product with other products or systems that they use.<\/p>\n<p>Their failure to achieve their desired outcome with your product doesn\u2019t necessarily mean it has a problem or that it\u2019s a bad product. It could just mean your brand and the customer weren\u2019t a good fit. Which is why it\u2019s important to market to the right customers.<\/p>\n<p>It\u2019ll be beneficial to you to market to the right audience right out of the gate. Identify your ideal audience and dedicate time and resources to targeting them.<\/p>\n<p>This will sound obvious, but it\u2019s worth mentioning: Don\u2019t engage in shady business practices. Always deliver on your promises. Ensure your product(s) or service(s) is at the level you portray in your advertisement or even better. Customer satisfaction is the key to customer retention.<\/p>\n<h2 id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customer churn is inevitable &#8211; the best you can do is to keep it to the possible barest minimum.<\/p>\n<p>Thankfully, there are a lot of things you can do to improve your customer retention and reduce churn rate.<\/p>\n<p>We\u2019ve shared most of them with you in this post. Your job now is to implement. And, of course, you need to be patient with the process to see results.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\" class=\"big-button\">Try Adoric for Free<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do your customers sign up for your product only to ghost you after a month? That&#8217;s churning. Learn how to reduce your customer churn rate in this post.<\/p>\n","protected":false},"author":8,"featured_media":4847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Incredibly Simple Ways to Reduce Customer Churn Rate - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Do your customers sign up for your product only to ghost you after a month? That&#039;s churning. 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