{"id":5243,"date":"2020-12-14T18:57:15","date_gmt":"2020-12-14T15:57:15","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=5243"},"modified":"2024-03-22T13:39:33","modified_gmt":"2024-03-22T10:39:33","slug":"business-tagline-examples","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/business-tagline-examples\/","title":{"rendered":"Business Tagline: What It Is, 20 Examples, and How to Write One"},"content":{"rendered":"<p>If you are looking to create a memorable experience with your customers and stand out from the competition, you can&#8217;t afford not to have a punchy tagline. They are the 2-4 word sentences you write to tell your customers what your business stands for.<\/p>\n<p>In more specific terms, a tagline is a catchphrase- usually a one-liner- that summarizes what your brand is all about.<\/p>\n<p>Your tagline should communicate your brand&#8217;s identity, purpose, and values in a creative way that makes it stick with your audience.<\/p>\n<p>Fitting all that your brand is about in one sentence is understandably challenging. But fret not; we\u2019ve got you covered.<\/p>\n<p>That&#8217;s why this article will help you come up with your tagline without breaking a sweat.<\/p>\n<p>In this article, we will cover the benefits of having a tagline.<\/p>\n<p>Also, we will share with you a three-step plan to create an effective tagline, plus 20 examples of great taglines to inspire you.<\/p>\n<p>Finally, we will go over a list of online tagline generators you can use to make coming up with a catchy tagline easy. These tools work the same as a title generator that allows you to create titles for your websites and blogs.<\/p>\n<p>Before we explore the benefits of creating a tagline for your business, let&#8217;s see whether or not slogans and taglines are the same, so you don&#8217;t get confused.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#Slogans_And_Taglines_%E2%80%93_Is_There_A_Difference\" title=\"Slogans And Taglines &#8211; Is There A Difference?\">Slogans And Taglines &#8211; Is There A Difference?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#Benefits_of_Creating_a_Business_Tagline_or_Slogan\" title=\"Benefits of Creating a Business Tagline or Slogan\">Benefits of Creating a Business Tagline or Slogan<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#Differentiates_Your_Business_From_Competition\" title=\"Differentiates Your Business From Competition\">Differentiates Your Business From Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#Boosts_The_Credibility_of_Your_Brand\" title=\"Boosts The Credibility of Your Brand\">Boosts The Credibility of Your Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#An_Avenue_to_Communicate_Your_Unique_Selling_Point\" title=\"An Avenue to Communicate Your Unique Selling Point\">An Avenue to Communicate Your Unique Selling Point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#Creates_A_Culture_That_Enhances_Employee_Performance\" title=\"Creates A Culture That Enhances Employee Performance\">Creates A Culture That Enhances Employee Performance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#The_3-Step_Plan_to_Creating_A_Business_Tagline\" title=\"The 3-Step Plan to Creating A Business Tagline\">The 3-Step Plan to Creating A Business Tagline<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#Identify_Your_Business_Goals\" title=\"Identify Your Business Goals\">Identify Your Business Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#Brainstorm_Ideas\" title=\"Brainstorm Ideas\">Brainstorm Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#Select_The_One_That_Fits_Best\" title=\"Select The One That Fits Best\">Select The One That Fits Best<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#20_Examples_of_Business_Taglines_And_Why_They_Work\" title=\"20 Examples of Business Taglines: And Why They Work\">20 Examples of Business Taglines: And Why They Work<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#1_Airbnb_%E2%80%9CBelong_Anywhere%E2%80%9D\" title=\"1. Airbnb: &#8220;Belong Anywhere&#8221;\">1. Airbnb: &#8220;Belong Anywhere&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#2_Nike_%E2%80%9CJust_Do_It%E2%80%9D\" title=\"2. Nike: &#8220;Just Do It&#8221;\">2. Nike: &#8220;Just Do It&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#3_Meow_Mix_%E2%80%9CSo_Good_Cats_Ask_for_It_by_Name%E2%80%9D\" title=\"3. Meow Mix: &#8220;So Good, Cats Ask for It by Name&#8221;\">3. Meow Mix: &#8220;So Good, Cats Ask for It by Name&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#4_Apple_%E2%80%9CThink_Different%E2%80%9D\" title=\"4. Apple: &#8220;Think Different&#8221;\">4. Apple: &#8220;Think Different&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#5_Ronseal_%E2%80%9CIt_Does_Exactly_What_It_Says_on_The_Tin%E2%80%9D\" title=\"5. Ronseal: \u201cIt Does Exactly What It Says on The Tin.\u201d\">5. Ronseal: \u201cIt Does Exactly What It Says on The Tin.\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#6_MasterCard_%E2%80%9CThere_Are_Some_Things_Money_Cant_Buy_For_Everything_Else_Theres_MasterCard%E2%80%9D\" title=\"6. MasterCard: &#8220;There Are Some Things Money Can&#8217;t Buy. For Everything Else, There&#8217;s MasterCard.&#8221;\">6. MasterCard: &#8220;There Are Some Things Money Can&#8217;t Buy. For Everything Else, There&#8217;s MasterCard.&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#7_Verizon_%E2%80%9CCan_you_hear_me_now_Good%E2%80%9D\" title=\"7. Verizon: &#8220;Can you hear me now? Good.&#8221;\">7. Verizon: &#8220;Can you hear me now? Good.&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#8_BMW_%E2%80%9CThe_Ultimate_Driving_Machine%E2%80%9D\" title=\"8. BMW: &#8220;The Ultimate Driving Machine&#8221;\">8. BMW: &#8220;The Ultimate Driving Machine&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#9_Lays_%E2%80%9CBetcha_cant_eat_just_one%E2%80%9D\" title=\"9. Lay&#8217;s: \u201cBetcha can&#8217;t eat just one\u201d\">9. Lay&#8217;s: \u201cBetcha can&#8217;t eat just one\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#10_McDonalds_Im_Lovin_It\" title=\"10. McDonald&#8217;s: I&#8217;m Lovin&#8217; It\">10. McDonald&#8217;s: I&#8217;m Lovin&#8217; It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#11_Dunkin_America_Runs_on_Dunkin\" title=\"11. Dunkin&#8217;: America Runs on Dunkin&#8217;\">11. Dunkin&#8217;: America Runs on Dunkin&#8217;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#12_State_Farm_Like_A_Good_Neighbor_State_Farm_Is_There\" title=\"12. State Farm: Like A Good Neighbor, State Farm Is There.\">12. State Farm: Like A Good Neighbor, State Farm Is There.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#13_Maybelline_Maybe_Shes_Born_with_It_Maybe_Its_Maybelline\" title=\"13. Maybelline: Maybe She&#8217;s Born with It. Maybe It&#8217;s Maybelline.\">13. Maybelline: Maybe She&#8217;s Born with It. Maybe It&#8217;s Maybelline.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#14_Dollar_Shave_Club_Shave_Time_Shave_Money\" title=\"14. Dollar Shave Club: Shave Time. Shave Money.\">14. Dollar Shave Club: Shave Time. Shave Money.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#15_The_US_Marine_Corps_%E2%80%9CThe_Few_The_Proud_The_Marines%E2%80%9D\" title=\"15. The US Marine Corps: \u201cThe Few. The Proud. The Marines.\u201d\">15. The US Marine Corps: \u201cThe Few. The Proud. The Marines.\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#16_De_Beers_%E2%80%9CA_Diamond_is_Forever%E2%80%9D\" title=\"16. De Beers: &#8220;A Diamond is Forever&#8221;\">16. De Beers: &#8220;A Diamond is Forever&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#17_General_Electric_Imagination_at_Work\" title=\"17. General Electric: Imagination at Work.\">17. General Electric: Imagination at Work.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#18_M_Ms_%E2%80%9CMelts_in_Your_Mouth_Not_in_Your_Hands%E2%80%9D\" title=\"18. M&amp;Ms: \u201cMelts in Your Mouth, Not in Your Hands.\u201d\">18. M&amp;Ms: \u201cMelts in Your Mouth, Not in Your Hands.\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#19_Coca-Cola_Taste_The_Feeling\" title=\"19. Coca-Cola: Taste The Feeling\">19. Coca-Cola: Taste The Feeling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#20_California_Milk_Processor_Board_CMPB_Got_Milk\" title=\"20. California Milk Processor Board (CMPB): Got Milk?\">20. California Milk Processor Board (CMPB): Got Milk?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#Business_Tagline_Generators\" title=\"Business Tagline Generators\">Business Tagline Generators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/business-tagline-examples\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Slogans_And_Taglines_%E2%80%93_Is_There_A_Difference\"><\/span>Slogans And Taglines &#8211; Is There A Difference?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Slogans and taglines are both short statements that communicate what a brand is all about. However, they aren\u2019t exactly the same.<\/p>\n<p>The difference lies in the fact that slogans are usually for specific campaigns or products while taglines speak to a company&#8217;s values as a whole.<\/p>\n<p>So, while a company may have different products with different slogans, its tagline remains the same.<\/p>\n<p>Despite their differences, creating a slogan or tagline involves similar processes.<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/marketing-calendar\/\">15 simple steps to creating a marketing calendar<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Creating_a_Business_Tagline_or_Slogan\"><\/span>Benefits of Creating a Business Tagline or Slogan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A tagline or slogan can do much more for your business than just being a branding effort.<\/p>\n<p>It can directly impact your business growth and bottom line. Here are ways a tagline or slogan can do this.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Differentiates_Your_Business_From_Competition\"><\/span>Differentiates Your Business From Competition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No matter your business&#8217; niche, you will always have competition. And that competition can be quite fierce.<\/p>\n<p>How do you stand out in the market amidst this fierce competition? Differentiation is your answer.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5244 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Business-tagline.jpg\" alt=\"Business tagline\" width=\"468\" height=\"263\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 468px; --smush-placeholder-aspect-ratio: 468\/263;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5244\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Business-tagline.jpg\" alt=\"Business tagline\" width=\"468\" height=\"263\" \/><\/noscript><\/p>\n<p>What better way to differentiate your business from the competition than with a memorable tagline?<\/p>\n<p>A tagline will make your <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/audience-targeting\/\">target audience<\/a> remember you before thinking of any other business.<\/p>\n<p>Thus, whenever they need a product you sell or a service you provide, you will come to their mind first.<\/p>\n<p>A tagline or slogan makes your business easily recognizable in your industry. So, invest some creative resources in getting a tagline for your business. Preparing the design materials using the background remover on <a target=\"_blank\" href=\"https:\/\/depositphotos.com\/bgremover.html\">depositphotos.com<\/a> will facilitate your workflow and save hours. This way, you will have more time to invest in more complex tasks, such as looking for ways to boost brand recognition and attract more customers. Besides, with logos and taglines in your designs, it will be easier for consumers to notice and memorize your brand.<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/\">15 simple ways to acquire new customers for your business<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Boosts_The_Credibility_of_Your_Brand\"><\/span>Boosts The Credibility of Your Brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you can get your customers to not just like your product, but also trust your brand, you have won yourself, loyal customers.<\/p>\n<p>Trust is what makes your customer buy your newest products without asking too many questions or giving much thought to other alternatives out there.<\/p>\n<p>You need to build credibility and loyalty around your brand so that your customers can trust you.<\/p>\n<p>One of the ways to do this is to create a tagline. A tagline or slogan gives your audience an emotional connection with your brand, thus making them feel like they know you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"An_Avenue_to_Communicate_Your_Unique_Selling_Point\"><\/span>An Avenue to Communicate Your Unique Selling Point<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/usp-ideas\/\">Unique Selling Proposition or USP<\/a> is the unique value your products give your customers. This is what sets you apart from other businesses in your industry.<\/p>\n<p>Did you know that people are more likely to patronize your brand if they know exactly what your brand stands for? By creating business blogs, companies can increase their visibility and tell their clients more about the advantages that give them a cutting edge over the competition.<\/p>\n<p>People make buying decisions based on the value they think they are getting from your product or service.<\/p>\n<p>This explains why you prefer one brand of toothpaste over others, even though there are no significant differences.<\/p>\n<p>Value is mostly perceived. A tagline, unlike other marketing efforts, helps you give your audience this perception.<\/p>\n<p>For example, Businesses A and B sell the same type of product and Business A has a tagline that makes it easy for its audience to perceive the value of its product. Naturally, business A will get more customers than business B\u00a0 because it has been able to communicate its product\u2019s value in a statement that its audience can identify with. You cannot afford to not have a catchy tagline or a visually appealing best WordPress theme for your business.<\/p>\n<p>A tagline gives you the avenue to get your company&#8217;s unique value out there to your audience, and in a creative way too.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creates_A_Culture_That_Enhances_Employee_Performance\"><\/span>Creates A Culture That Enhances Employee Performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For your business to succeed, your employees must work with you to provide value to your customers.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5246 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Business-slogan.jpg\" alt=\"Business slogan\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5246\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Business-slogan.jpg\" alt=\"Business slogan\" width=\"1024\" height=\"683\" \/><\/noscript><\/p>\n<p>You sure want your employees to perform at their peak, don\u2019t you? When they do, your business will enjoy a smooth sail to success.<\/p>\n<p>But for that to happen, you need to create a company culture where everyone &#8211; from the greatest to the least &#8211; feels involved, and has a sense of purpose.<\/p>\n<p>This, too, is where a tagline comes into play.<\/p>\n<p>Hence, your tagline should not only connect with your customers but employees too.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_3-Step_Plan_to_Creating_A_Business_Tagline\"><\/span>The 3-Step Plan to Creating A Business Tagline<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The most challenging part of coming up with a business tagline is the ideation stage. Once you have a solid idea of what you want, the rest is history. Here are 3 practical steps that will help you create a tagline that will connect your brand to your audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Identify_Your_Business_Goals\"><\/span>Identify Your Business Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Identifying your business goals is the very first step to creating a memorable tagline. As such, you need to get them right.<\/p>\n<p>Not sure what your business goals are? Here\u2019s a quick exercise to help you get things straight.<\/p>\n<p>Project 5 to 10 years into the future. Where do you see your business? How would you have impacted your customers? Your business goals lie in the answers to these questions. Answering them will give you a good start to creating your tagline.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brainstorm_Ideas\"><\/span>Brainstorm Ideas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After identifying your business goals, the next step is coming up with ideas for your tagline. This calls for some brainstorming sessions.<\/p>\n<p>While brainstorming, naturally, so many ideas will jump at you. Write them down.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5248 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/brainstorming-Ideas.jpg\" alt=\"Brainstorming business tagline\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5248\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/brainstorming-Ideas.jpg\" alt=\"Brainstorming business tagline\" width=\"1024\" height=\"683\" \/><\/noscript><\/p>\n<p>Note the words that communicate the emotion(s) you want your brand to elicit from your audience.<\/p>\n<p>Connect these words into phrases. At this point, don&#8217;t be particular about keeping each phrase at a minimum number of words.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Select_The_One_That_Fits_Best\"><\/span>Select The One That Fits Best<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that you have a number of phrases to choose from, take a critical look at them. You can even try saying them out loud to get a feel of how it sounds.<\/p>\n<p>If possible, ask for the opinion of others.<\/p>\n<p>As much as possible, keep the newly generated tagline very short. If it&#8217;s unnecessarily long, try to cut out redundant words like &#8220;a&#8221; or &#8220;an&#8221;.<\/p>\n<p>Finally, ask yourself: Is it memorable? Does it communicate the unique value proposition of my brand?<\/p>\n<p>If your answer to these questions is &#8216;yes&#8217;, then you have yourself a brand new tagline.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"20_Examples_of_Business_Taglines_And_Why_They_Work\"><\/span>20 Examples of Business Taglines: And Why They Work<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I bet that you know at least 5 taglines or slogans that you have unconsciously memorized from TV commercials or newspaper ads.<\/p>\n<p>Here are some of you might recognize:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Airbnb_%E2%80%9CBelong_Anywhere%E2%80%9D\"><\/span>1. Airbnb: &#8220;Belong Anywhere&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are a traveller, your dream is to feel at home as much as you can anywhere you go. Airbnb&#8217;s &#8220;Belong Anywhere&#8221; gives travellers this assurance.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5249 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Airbnb-slogan.jpg\" alt=\"Airbnb Slogan\" width=\"300\" height=\"298\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/298;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5249\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Airbnb-slogan.jpg\" alt=\"Airbnb Slogan\" width=\"300\" height=\"298\" \/><\/noscript><br \/>\n<a target=\"_blank\" href=\"https:\/\/www.brandchannel.com\/2015\/04\/21\/pwc-sharing-economy-042115\/\"><em>Source<\/em><\/a><\/p>\n<p>Airbnb was created to solve the problem of integration in a new environment that hotels have not been able to solve for travellers.<\/p>\n<p>Who wouldn&#8217;t prefer a homey accommodation to the unengaging environment of a hotel?<\/p>\n<p>Airbnb promises a private, homey space that gives travellers a sense of belonging in their new environment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Nike_%E2%80%9CJust_Do_It%E2%80%9D\"><\/span>2. Nike: &#8220;Just Do It&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nike&#8217;s &#8220;Just do it&#8221; tagline is one of the most recognizable in the world. There&#8217;s hardly anyone who isn&#8217;t familiar with it.<\/p>\n<p>As a matter of fact, it\u2019s more than just a tagline: it\u2019s a source of inspiration for many.<\/p>\n<p>Are you scared that things might go wrong if you chase your dreams? Just do it!<\/p>\n<p>Scared your crush might disappoint you if you asked her out? Just ask her out anyway.<\/p>\n<p>Getting the point?<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5250 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Nike-slogan.jpg\" alt=\"Nike Slogan\" width=\"1280\" height=\"800\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1280px; --smush-placeholder-aspect-ratio: 1280\/800;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5250\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Nike-slogan.jpg\" alt=\"Nike Slogan\" width=\"1280\" height=\"800\" \/><\/noscript><\/p>\n<p>Nike was initially known to be an athletic shoe brand. But with its tagline, it has been able to endear a wider audience who aren&#8217;t athletes to its brand. It has done this by putting out the message that anyone can do anything.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Meow_Mix_%E2%80%9CSo_Good_Cats_Ask_for_It_by_Name%E2%80%9D\"><\/span>3. Meow Mix: &#8220;So Good, Cats Ask for It by Name&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What sound does the cat make? Meow, right?<\/p>\n<p>So, when your cat meows, it can be rightly said she\u2019s asking for Meow Mix, isn\u2019t it?<\/p>\n<p>That is exactly why J.M Smucker, the makers of Meow Mix, chose that tagline.<\/p>\n<p>Brilliant!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5251 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Meow-Mix-slogan.jpg\" alt=\"Meow mix slogan\" width=\"768\" height=\"768\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/768;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5251\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Meow-Mix-slogan.jpg\" alt=\"Meow mix slogan\" width=\"768\" height=\"768\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/www.meijer.com\/shop\/en\/cats\/cat-food\/dry-cat-food\/meow-mix-dry-cat-food-original-flavor-16-lb\/p\/82927450225\"><em>Source<\/em><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Apple_%E2%80%9CThink_Different%E2%80%9D\"><\/span>4. Apple: &#8220;Think Different&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Between 1997 and 2002, Apple Inc, then known as Apple Computer, Inc used the tagline &#8220;Think Different&#8221;.<\/p>\n<p>This tagline helped the brand to differentiate itself from its major competition, IBM. It also represented and promoted the classic simplicity that its products are now known for.<\/p>\n<p>Before this campaign was launched, many people thought Apple computers looked like toys and had a poor operating system. Its tagline\u2019s message made people realize that the simplicity and size of its computers would make them different.<\/p>\n<p>The moral here? Apple didn\u2019t change their products, they got themselves a great tagline.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5252 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Apple-tagline.jpg\" alt=\"Apple tagline\" width=\"1200\" height=\"757\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/757;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5252\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Apple-tagline.jpg\" alt=\"Apple tagline\" width=\"1200\" height=\"757\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Think_different\"><em>Source<\/em><\/a><\/p>\n<p>Forbes reported that Apple\u2019s stock price tripled within 12 months of launching the &#8220;Think Different&#8221; campaign.<\/p>\n<p>This marked the start of the journey from a brand whose products were called toys to being ranked as the most valuable company in the world today.<\/p>\n<p>While the brand doesn&#8217;t use the tagline anymore, there&#8217;s no doubt that it played a role in the popularity the brand has gained in the technology space today.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Ronseal_%E2%80%9CIt_Does_Exactly_What_It_Says_on_The_Tin%E2%80%9D\"><\/span>5. Ronseal: \u201cIt Does Exactly What It Says on The Tin.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ronseal is a brand that manufactures wood stains and dyes in the United Kingdom. Its slogan gives a promise that the average buyer would find valuable. It speaks directly to the credibility of their product.<\/p>\n<p>By saying that &#8220;It does exactly what it says on the tin&#8221;, they assure their audience of quality. It&#8217;s also a straightforward message that appeals to the personality of its target audience.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5253 d-table mx-auto lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Ronseal-slogan.jpg\" alt=\"Ronseal slogan\" width=\"569\" height=\"350\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 569px; --smush-placeholder-aspect-ratio: 569\/350;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5253 d-table mx-auto\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Ronseal-slogan.jpg\" alt=\"Ronseal slogan\" width=\"569\" height=\"350\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/www.creativereview.co.uk\/does-exactly-what-it-says-on-the-tin\/\"><em>Source<\/em><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_MasterCard_%E2%80%9CThere_Are_Some_Things_Money_Cant_Buy_For_Everything_Else_Theres_MasterCard%E2%80%9D\"><\/span>6. MasterCard: &#8220;There Are Some Things Money Can&#8217;t Buy. For Everything Else, There&#8217;s MasterCard.&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>MasterCard\u2019s slogan gave rise to their current tagline- \u201cPriceless\u201d. The campaign basically said: you can\u2019t buy a father-son bond, but you can make it happen with a MasterCard.<\/p>\n<p>MasterCard gives its audience a solution for buying whatever money can buy. Whether it\u2019s tickets to see a game with your son, groceries, or Louboutin shoes, you can pay with a MasterCard.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Verizon_%E2%80%9CCan_you_hear_me_now_Good%E2%80%9D\"><\/span>7. Verizon: &#8220;Can you hear me now? Good.&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Verizon&#8217;s &#8220;Can you hear me now? Good&#8221; ran for 9 years after being launched in 2002.<\/p>\n<p>Its slogan gave the promise that no matter where their customers were, they would get service.<\/p>\n<p>This slogan stood them out from among phone companies like AT&amp;T and T mobile. These companies had been their fierce competitors since 1983 when they started operations.<\/p>\n<p>Verizon&#8217;s slogan succeeded because it communicated the unique selling proposition of its brand to its audience in a way they related with.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5256 mx-auto d-table lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/verizon-tagline-1.jpg\" alt=\"Verizon tagline\" width=\"500\" height=\"363\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/363;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5256 mx-auto d-table\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/verizon-tagline-1.jpg\" alt=\"Verizon tagline\" width=\"500\" height=\"363\" \/><\/noscript><br \/>\n<a target=\"_blank\" href=\"https:\/\/twitter.com\/gooddayforawalk\/status\/891668996319305728\/photo\/1\">Source<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_BMW_%E2%80%9CThe_Ultimate_Driving_Machine%E2%80%9D\"><\/span>8. BMW: &#8220;The Ultimate Driving Machine&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>BMW initially used &#8220;The Ultimate Driving Machine&#8221; as its slogan for about 34 years. It was straight to the point and described their brand in the fewest words possible.<\/p>\n<p>It also made the brand recognizable globally. The BMW blog suggests that it was one of the most recognizable slogans among car manufacturers around the globe.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5263 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/BMW-Tagline.jpg\" alt=\"BMW Tagline\" width=\"1000\" height=\"772\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1000px; --smush-placeholder-aspect-ratio: 1000\/772;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5263\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/BMW-Tagline.jpg\" alt=\"BMW Tagline\" width=\"1000\" height=\"772\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/i.pinimg.com\/originals\/b5\/9e\/ba\/b59ebace2ff107aee599b0447703afae.jpg\"><em>Source<\/em><\/a><\/p>\n<p>For the person who wanted to be seen as an achiever and reckoned with among his peers, driving a BMW was a good way to stand out.<\/p>\n<p>Today, people are not only attracted by the functionality of a good car, but they are also emotionally drawn to it.<\/p>\n<p>Thus, BMW\u2019s current slogan- \u201cDesigned for Driving Pleasure\u201d, has emotion infused into it to make sure that its brand retains its place amongst its audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Lays_%E2%80%9CBetcha_cant_eat_just_one%E2%80%9D\"><\/span>9. Lay&#8217;s: \u201cBetcha can&#8217;t eat just one\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Of course, it&#8217;s hard to stop at eating one chip. Who doesn&#8217;t know that?<\/p>\n<p>In a market where their competition probably focused on how good their chips tasted and how crunchy they were, they only stood a chance if they did something different.<\/p>\n<p>Hence, it was a clever move to make their tagline about validating the instinctive nature that makes a person want to keep reaching into a bag of chips until it&#8217;s empty.<\/p>\n<p>This tagline differentiated the brand effortlessly.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5264 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/lay-betcha-slogan.jpg\" alt=\"Lay betcha slogan\" width=\"700\" height=\"757\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/757;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5264\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/lay-betcha-slogan.jpg\" alt=\"Lay betcha slogan\" width=\"700\" height=\"757\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/myeclecticcafe.files.wordpress.com\/2018\/03\/lays-chips-lahr-devil-ad1.jpg\"><em>Source<\/em><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_McDonalds_Im_Lovin_It\"><\/span>10. McDonald&#8217;s: I&#8217;m Lovin&#8217; It<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>McDonald has since 2003 been using this tagline, and apparently not looking to change it anytime soon.<\/p>\n<p>The &#8220;I&#8217;m lovin&#8217; it&#8221; tagline also doubled as a jingle that was a household rhythm. It has since become a recognizable part of the brand.<\/p>\n<p>Since the brand&#8217;s focus is to give its customers great-tasting fast food, their tagline does a good job communicating just that.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5265 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Mcdonald-slogan.jpg\" alt=\"Mcdonald slogan\" width=\"600\" height=\"365\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/365;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5265\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Mcdonald-slogan.jpg\" alt=\"Mcdonald slogan\" width=\"600\" height=\"365\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/www.brandingstrategyinsider.com\/brand-relevance-the-strategy-behind-mcdonalds-im-lovin-it\/#.X9duR9hKjIU\"><em>Source<\/em><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Dunkin_America_Runs_on_Dunkin\"><\/span>11. Dunkin&#8217;: America Runs on Dunkin&#8217;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dunkin&#8217;s &#8220;America runs on Dunkin'&#8221;\u00a0 was created in 2006 when the brand was known as Dunkin&#8217;s Donuts.<\/p>\n<p>With this campaign, Dunkin\u2019s positioned itself as the brand whose coffee and doughnuts America ran on.<\/p>\n<p>Because Dunkin&#8217;s tagline was inspired by the American values of hard work and fun, the average American can relate to the brand\u2019s message.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5266 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Dunkin-tagline.jpg\" alt=\"Dunkin tagline\" width=\"600\" height=\"225\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/225;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5266\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Dunkin-tagline.jpg\" alt=\"Dunkin tagline\" width=\"600\" height=\"225\" \/><\/noscript><a target=\"_blank\" href=\"https:\/\/www.laneprint.com\/laneprint\/www\/B-DR.html\"><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_State_Farm_Like_A_Good_Neighbor_State_Farm_Is_There\"><\/span>12. State Farm: Like A Good Neighbor, State Farm Is There.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Of all the different taglines and slogans that State Farm has had, &#8220;Like a good neighbor, State Farm is there&#8221; stands out.<\/p>\n<p>A good neighbor helps out not only when others are in trouble, but also shows up when there\u2019s a celebration.<\/p>\n<p>The insurance company branded itself unlike other insurance companies to come across as a friendly brand that is always available to help its clients in good times and bad times- like a neighbor.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5267 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/state-farm-tagline.jpg\" alt=\"state farm tagline\" width=\"500\" height=\"236\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/236;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5267\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/state-farm-tagline.jpg\" alt=\"state farm tagline\" width=\"500\" height=\"236\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/newsroom.statefarm.com\/media-library\/\"><em>Source<\/em><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Maybelline_Maybe_Shes_Born_with_It_Maybe_Its_Maybelline\"><\/span>13. Maybelline: Maybe She&#8217;s Born with It. Maybe It&#8217;s Maybelline.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every woman wants to look beautiful. However, no woman wants to come off as fake in a bid to do so.<\/p>\n<p>\u201cMaybe she&#8217;s born with it. Maybe it&#8217;s Maybelline\u201d simply says: you can wear makeup without looking like you\u2019re wearing makeup.<\/p>\n<p>Which woman wouldn\u2019t want that?<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5268 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/maybelline-slogan.jpg\" alt=\"Maybelline slogan\" width=\"690\" height=\"134\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 690px; --smush-placeholder-aspect-ratio: 690\/134;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5268\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/maybelline-slogan.jpg\" alt=\"Maybelline slogan\" width=\"690\" height=\"134\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><em><a target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/hs-fs\/hubfs\/maybelline-slogan.jpg?width=690&amp;height=134&amp;name=maybelline-slogan.jpg\">Source<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Dollar_Shave_Club_Shave_Time_Shave_Money\"><\/span>14. Dollar Shave Club: Shave Time. Shave Money.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dollar Shave Club&#8217;s &#8220;Shave Time. Shave Money&#8221; leaves no doubt in your mind about their expertise and the value they offer- saving your time, and money.<\/p>\n<p>The brand&#8217;s tagline is straight to the point, shows humor and creativity which fits the brand&#8217;s tone.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5269 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Dollar-shave-club-tagline.jpg\" alt=\"Dollar shave club tagline\" width=\"630\" height=\"357\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 630px; --smush-placeholder-aspect-ratio: 630\/357;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5269\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Dollar-shave-club-tagline.jpg\" alt=\"Dollar shave club tagline\" width=\"630\" height=\"357\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/weusedthat.files.wordpress.com\/2014\/07\/dsc_channel_art_template.jpg?w=630\"><em>Source<\/em><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_The_US_Marine_Corps_%E2%80%9CThe_Few_The_Proud_The_Marines%E2%80%9D\"><\/span>15. The US Marine Corps: \u201cThe Few. The Proud. The Marines.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The US Marine Corps, to the American people, symbolizes strength. It epitomizes honour and courage. So, there is no one prouder than a US marine corps faithfully serving his fatherland. And they are few.<\/p>\n<p>Getting the point?<\/p>\n<p>As you might have guessed, this isn&#8217;t the first slogan the US marine has used. But none has stood the test of time better than &#8220;The Few. The Proud. The Marine&#8221;<\/p>\n<p>Feel like enlisting already?<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5270 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/US-marine-slogan.jpg\" alt=\"US marine slogan\" width=\"526\" height=\"302\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 526px; --smush-placeholder-aspect-ratio: 526\/302;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5270\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/US-marine-slogan.jpg\" alt=\"US marine slogan\" width=\"526\" height=\"302\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><em><a target=\"_blank\" href=\"https:\/\/www.snopes.com\/news\/2016\/09\/27\/marine-corps-changing-slogan\/\">Source<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"16_De_Beers_%E2%80%9CA_Diamond_is_Forever%E2%80%9D\"><\/span>16. De Beers: &#8220;A Diamond is Forever&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>De Beers&#8217; &#8220;A Diamond lasts forever&#8221; leaves no questions in the minds of their audience as to what they do.<\/p>\n<p>Diamonds last forever. That&#8217;s what makes them endearing.<\/p>\n<p>De Beers told its audience: if you want your romance to last forever, put a diamond ring on it.<\/p>\n<p>With this tagline, De Beers broadened the market for diamonds. Diamond rings are now owned not just by the wealthy elite, but by anyone that could afford them.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5272 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/De-beers-tagline.jpg\" alt=\"De beers tagline\" width=\"1200\" height=\"698\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/698;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5272\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/De-beers-tagline.jpg\" alt=\"De beers tagline\" width=\"1200\" height=\"698\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><em><a target=\"_blank\" href=\"https:\/\/pj-aws-media.s3-accelerate.amazonaws.com\/2015\/06\/diamond-is-forever-e1433753957258.jpeg\">Source<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"17_General_Electric_Imagination_at_Work\"><\/span>17. General Electric: Imagination at Work.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With a brand whose products cut across industries ranging from power, aviation, healthcare, and renewable energy, getting the right message across to its broad audience would be no small task.<\/p>\n<p>&#8220;Imagination at Work&#8221; was just perfect even though it seemed abstract. The tagline was borne out of the work culture at the company and was an internal theme before it was a tagline.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5273 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/General-electric-slogan.jpg\" alt=\"General Electric Slogan\" width=\"1713\" height=\"989\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1713px; --smush-placeholder-aspect-ratio: 1713\/989;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5273\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/General-electric-slogan.jpg\" alt=\"General Electric Slogan\" width=\"1713\" height=\"989\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><em><a target=\"_blank\" href=\"https:\/\/introductiontoge.wordpress.com\/\">Source<\/a><\/em><\/p>\n<p>Our initial goals,&#8221; explains <a target=\"_blank\" href=\"https:\/\/www.mediapost.com\/publications\/article\/8197\/ge-imagination-at-work.html\">Andreas Combuechen<\/a>, the chief creative officer at BBDO, &#8220;were to spark a new association between GE and technological innovation, to reinforce that association for a new generation, and make people aware of the range of that commitment.&#8221; BBDO was the agency tasked with creating this campaign for General Electric.<\/p>\n<p>From his statement, it&#8217;s obvious that the tagline helped them connect with an audience who wanted to be part of the technological innovation the company was offering with their products.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"18_M_Ms_%E2%80%9CMelts_in_Your_Mouth_Not_in_Your_Hands%E2%80%9D\"><\/span>18. M&amp;Ms: \u201cMelts in Your Mouth, Not in Your Hands.\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What makes one brand of chocolate different from others? M&amp;Ms had the task of making their audience know and believe in what made their brand different from the regular chocolate brands in the market.<\/p>\n<p>Colorful shells weren&#8217;t going to be enough. People had to know why they should buy chocolate in shells.<\/p>\n<p>So, the tagline &#8220;Melts in your mouth, not in your hands&#8221; was a perfect way to communicate their unique value proposition.<\/p>\n<p>In essence, M&amp;Ms were saying to their chocolate-hungry customers: your hands don&#8217;t need to get messy to enjoy some chocolatey goodness. And it did the magic. Today, M&amp;M is very popular for the chocolatey convenience it offers.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5274 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/M-and-M-tagline.jpg\" alt=\"M&amp;M tagline\" width=\"960\" height=\"720\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/720;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5274\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/M-and-M-tagline.jpg\" alt=\"M&amp;M tagline\" width=\"960\" height=\"720\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/images.slideplayer.com\/15\/4513852\/slides\/slide_4.jpg\"><em>Source<\/em><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"19_Coca-Cola_Taste_The_Feeling\"><\/span>19. Coca-Cola: Taste The Feeling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Coca-Cola&#8217;s &#8220;Taste the Feeling&#8221; campaign was launched due to a reduction in sales that happened as a result of health concerns from taking the drink.<\/p>\n<p>The tagline aimed at positioning Coca-Cola as a drink that could give its audience the pleasure of making every moment special.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5275 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Coca-cola-tagline.jpg\" alt=\"Coca-cola tagline\" width=\"640\" height=\"356\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 640px; --smush-placeholder-aspect-ratio: 640\/356;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5275\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Coca-cola-tagline.jpg\" alt=\"Coca-cola tagline\" width=\"640\" height=\"356\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><em><a target=\"_blank\" href=\"https:\/\/www.coca-cola.ie\/marketing\/campaigns\/iconic\/taste-the-feeling\">Source<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"20_California_Milk_Processor_Board_CMPB_Got_Milk\"><\/span>20. California Milk Processor Board (CMPB): Got Milk?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>CMPB&#8217;s &#8220;Got Milk?&#8221; was more of a movement for public awareness than it was to promote a brand. And did it work!<\/p>\n<p>It aimed to promote drinking milk at a time when people weren\u2019t particularly fans of dairy.<\/p>\n<p>&#8220;Got milk?&#8221; was a simple question that reminded people to take the milk out of their fridge and make it work for their bodies.<\/p>\n<p>&#8220;It\u2019s in people\u2019s heads&#8221;, Jeff Goodby, co-chairman of the agency that created the campaign says about the effect of the tagline, &#8220;and that\u2019s really irreplaceable when it comes to advertising.\u201d<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5277 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/business-tagline-inspiration.jpg\" alt=\"Business tagline inspiration \" width=\"1320\" height=\"660\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1320px; --smush-placeholder-aspect-ratio: 1320\/660;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5277\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/business-tagline-inspiration.jpg\" alt=\"Business tagline inspiration \" width=\"1320\" height=\"660\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/www.adweek.com\/agencies\/california-milk-processor-board-to-retire-long-time-aor-and-creator-of-got-milk\/\"><em>Source<\/em><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Business_Tagline_Generators\"><\/span>Business Tagline Generators<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Low on creative juice, and can&#8217;t think up an exciting slogan? Online tagline generators and word unscramblers might help. The best part is, most of them can be used at no cost.<\/p>\n<p>Here are 6 ranked online tagline generator tools you can use:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Shopify slogan maker<\/li>\n<li style=\"font-weight: 400;\">Oberlo slogan generator<\/li>\n<li style=\"font-weight: 400;\">Getsocio<\/li>\n<li style=\"font-weight: 400;\">The Slogan Generator.org<\/li>\n<li style=\"font-weight: 400;\">Procato<\/li>\n<li style=\"font-weight: 400;\">Slogans.xyz<\/li>\n<\/ul>\n<p>Bonus tagline generator: Zen Business<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we&#8217;ve shown you the ropes, don&#8217;t hesitate to put all you&#8217;ve learned to use. Create your own tagline and watch your brand get more popular with your audience.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/adoric.com\/shopify-adoric\/\" class=\"big-button\">Try Adoric for Free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing a catchy business tagline for your brand is one crucial step to staying ahead of competition. Learn how to write one in this post.<\/p>\n","protected":false},"author":15,"featured_media":5282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Tagline: What It Is, 20 Examples, and How to Write One - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Writing a catchy business tagline for your brand is one crucial step to staying ahead of competition. 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