{"id":5287,"date":"2020-12-20T21:24:44","date_gmt":"2020-12-20T18:24:44","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=5287"},"modified":"2026-02-16T10:04:47","modified_gmt":"2026-02-16T07:04:47","slug":"gamification-in-marketing","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/gamification-in-marketing\/","title":{"rendered":"How Gamification Can Help Improve Your Marketing 2026"},"content":{"rendered":"<p>Applying <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/spin-to-win-coupon-wheel-popup\/\">gamification<\/a> in your marketing can help to improve user engagement, drive more conversions and, ultimately, win you more sales.<\/p>\n<p>Simply put, gamification, as the name suggests, is using elements of gaming for marketing, educational, etc. purposes.<\/p>\n<p>More and more companies have used gamification to enhance their employee training method, conduct surveys with their audience, etc.<\/p>\n<p>But in today\u2019s post, we will be looking into how gamification can help win you more conversions and sales.<\/p>\n<p>Content:<\/p>\n<ul id=\"scroll-links\">\n<li><a href=\"#what\">What is gamification<\/a><\/li>\n<li><a href=\"#benefits\">Benefits of gamification in digital marketing<\/a><\/li>\n<li><a href=\"#best\">5 best practices for implementing gamification<\/a><\/li>\n<li><a href=\"#examples\"> Examples of gamification in marketing <\/a><\/li>\n<li><a href=\"#conclusion\">Conclusion<\/a><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#What_Is_Gamification\" title=\"What Is Gamification?\">What Is Gamification?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Benefits_of_Gamification_in_Digital_Marketing\" title=\"Benefits of Gamification in Digital Marketing\">Benefits of Gamification in Digital Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Improves_User_Engagement\" title=\"Improves User Engagement\">Improves User Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Skyrockets_Your_Conversion_Rates\" title=\"Skyrockets Your Conversion Rates\">Skyrockets Your Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Increases_Brand_Loyalty\" title=\"Increases Brand Loyalty\">Increases Brand Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Gamification_Is_Functional_Across_Multiple_Platforms\" title=\"Gamification Is Functional Across Multiple Platforms\">Gamification Is Functional Across Multiple Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Easy_Collection_of_Consumer_Data\" title=\"Easy Collection of Consumer Data\">Easy Collection of Consumer Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#It_Is_Affordable\" title=\"It Is Affordable\">It Is Affordable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Gamified_Campaigns_Are_Not_Stopped_by_AdBlockers\" title=\"Gamified Campaigns Are Not Stopped by AdBlockers\">Gamified Campaigns Are Not Stopped by AdBlockers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#5_Best_Practices_for_Implementing_Gamification\" title=\"5 Best Practices for Implementing Gamification\">5 Best Practices for Implementing Gamification<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Keep_It_Simple\" title=\"Keep It Simple\">Keep It Simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Understand_Your_Target_Audience\" title=\"Understand Your Target Audience\">Understand Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Give_Rewards\" title=\"Give Rewards\">Give Rewards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Encourage_Users_to_Challenge_Their_Friends\" title=\"Encourage Users to Challenge Their Friends\">Encourage Users to Challenge Their Friends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Promote_Your_Gamified_Campaign\" title=\"Promote Your Gamified Campaign\">Promote Your Gamified Campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Examples_of_Gamification_In_Shopify_and_Marketing\" title=\"Examples of Gamification In Shopify and Marketing\">Examples of Gamification In Shopify and Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Falling_Gift_Game_Best_Gamification_Shopify_App\" title=\"Falling Gift Game: Best Gamification Shopify App\">Falling Gift Game: Best Gamification Shopify App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Spin-to-win_Coupon_Wheels\" title=\"Spin-to-win Coupon Wheels\">Spin-to-win Coupon Wheels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Loyalty_Reward_Programs\" title=\"Loyalty Reward Programs\">Loyalty Reward Programs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Digital_Badges\" title=\"Digital Badges\">Digital Badges<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/gamification-in-marketing\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what\"><span class=\"ez-toc-section\" id=\"What_Is_Gamification\"><\/span>What Is Gamification?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5293 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Gamification.jpg\" alt=\"Gamification\" width=\"750\" height=\"500\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/500;\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5293\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Gamification.jpg\" alt=\"Gamification\" width=\"750\" height=\"500\"><\/noscript><\/p>\n<p>Neil Patel defines gamification as the concept of using game design elements in non-game applications to make them more fun and engaging.<\/p>\n<p>How does this apply to your business?<\/p>\n<p>In this case, your website is a non-game application that you can infuse with game design elements to make it more fun and engaging. These elements could be actual games, leader boards, points, etc.<\/p>\n<p>Gamifying your promotions, for example, could be the game-changer you need to improve your engagement and reduce your bounce rate. With gamification, you can attract customers and make them take action without them even realizing it.<\/p>\n<p>Although putting games and marketing together may seem odd, there\u2019s no other way to make sure your web visitors are having fun while your conversion rates are climbing.<\/p>\n<p>You don\u2019t have to take our word for it. Do you know that gamification has been proven to be effective by several brands including top brands like Coca-Cola, McDonald\u2019s, and Nike?<\/p>\n<p>For example, after creating the gaming app \u201cPizza Hero\u201d that lets customers create their own Pizza, Domino\u2019s Pizza\u2019s sales revenue <a target=\"_blank\" href=\"https:\/\/www.datasciencecentral.com\/profiles\/blogs\/gamification-realizing-elusive-engagement\">increased by 30%<\/a>.<\/p>\n<p>With that said, let&#8217;s now explore, in specific details, the benefits you can get by gamifying your marketing.<\/p>\n<h2 id=\"benefits\"><span class=\"ez-toc-section\" id=\"Benefits_of_Gamification_in_Digital_Marketing\"><\/span>Benefits of Gamification in Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You might be wondering if there are any benefits to gamifying your marketing campaign. The short answer is: there are &#8211; and they are numerous.<\/p>\n<p>Since it started to become popular in 2010, it has proven to be a strategy that is here to stay.<\/p>\n<p>Perhaps this is because it is a technique that taps into consumer behavior and the innate need people have for fun, adventure, and the deep thrill that comes with wins.<\/p>\n<p>Whether it&#8217;s Christmas sales discounts you\u2019re offering or you\u2019re simply doing a clearance sale, you can win more sales with gamification than with any other methods. Let\u2019s see some benefits of gamifying your digital marketing efforts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improves_User_Engagement\"><\/span>Improves User Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you ever asked yourself why people- kids and adults alike- like to play games?<\/p>\n<p>One of the obvious reasons is that it\u2019s a very interactive form of entertainment. This is the very reason why gamifying content on your website is an effective way to improve engagement among your audience.<\/p>\n<p>If you\u2019re looking to make your campaign both interactive and engaging at the same time, gamification makes this possible. If you doubt this, think back to the last time you saw a game like this one pop up on a website. It was hard to ignore, right? Right.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5289 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/spin-to-win-popup-example.jpg\" alt=\"spin to win popup template\" width=\"600\" height=\"285\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/285;\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5289\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/spin-to-win-popup-example.jpg\" alt=\"spin to win popup template\" width=\"600\" height=\"285\"><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/www.justuno.com\/wp-content\/uploads\/2018\/12\/Picture1-4.png\">Source<\/a><\/p>\n<p>This is what happens when your target audience sees gamified content on your website- curiosity gets the better of them and they find it simply hard to resist clicking on it.<\/p>\n<p>If you haven\u2019t already realized it, this means massive awareness for your brand. And this is the first step to getting your desired results from your business.<\/p>\n<p>When people start to get aware of your brand, they are more likely to read your marketing emails, blog posts, refer you to their friends, and generally proceed along the customer journey.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Skyrockets_Your_Conversion_Rates\"><\/span>Skyrockets Your Conversion Rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When your user engagement increases, it is expected that your conversion rates should equally increase. However, this is not always the case.<\/p>\n<p>With gamification, improved engagement leads to high conversion rates if done properly. This is because playing games hardly feel like marketing to your target audience. Therefore, they are more likely to respond to your call to action than if it was a traditional marketing method.<\/p>\n<p>If you have attached rewards to your gamification effort- and you should- your audience will be more encouraged to take actions that drive your conversion rates.<\/p>\n<p>Consider an instance where a user wins a 30% discount from a <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/spin-to-win-coupon-wheel-popup\/\">spin-to-win<\/a> game on your website. The user won\u2019t see any reason not to proceed to use the discount to make a purchase in your store.<\/p>\n<p>Thus, if you\u2019re not using gamification methods yet, you\u2019re leaving a lot of conversions on the table. But not to worry, we\u2019ve got you covered and will show you how gamification can improve your marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Increases_Brand_Loyalty\"><\/span>Increases Brand Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Getting new customers is good. Retaining existing customers is better. Did you know that acquiring new customers can cost <a target=\"_blank\" href=\"https:\/\/www.destinationcrm.com\/Articles\/Web-Exclusives\/Viewpoints\/Listen-to-the-Voice-of-the-Customer-53239.aspx\">five times<\/a> more than satisfying and retaining current customers?<\/p>\n<p>Now that you know how valuable loyal customers are, next, figure out how to attract and keep them.<\/p>\n<p>The good news is, you don\u2019t have to do too much. Just add gamified content to your website or campaigns.<\/p>\n<p>Gamified content works by using gaming integrations to increase engagement with web users. A good example of gamified content is portrayed by FarmVille.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5291 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Farmville-Gamification.jpg\" alt=\"Farmville gamified content\" width=\"490\" height=\"375\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 490px; --smush-placeholder-aspect-ratio: 490\/375;\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5291\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Farmville-Gamification.jpg\" alt=\"Farmville gamified content\" width=\"490\" height=\"375\"><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/yukaichou.com\/gamification-examples\/farmville-game-mechanics-winning-addicting\/\">Source<\/a><\/p>\n<p>As your customers interact with them, they\u2019ll find them interesting enough to keep patronizing your brand.<\/p>\n<p>Sometimes, they\u2019ll come back just to keep up their consistent wins. Whether it\u2019s to keep up a winning streak, or for rewards from playing the game, your brand loyalty level increases. And yes, it\u2019s that simple.<\/p>\n<p>When customers interact with your gamified content, they get a sense of familiarity with your brand. When they are ready to make a purchase, they are highly likely to opt for your brand due to this feeling of closeness.<\/p>\n<p>Gamification also gives you the chance to reward your existing customers. They just might turn into advocates of your brand if you do this. You never know, but it\u2019s more than worth the try.<\/p>\n<p>But your existing customers won&#8217;t magically become your brand ambassadors. It&#8217;s your job to turn them into one, and you have to be intentional about it.<\/p>\n<p>One easy way to go about this is rewarding customers when they make purchases. And the rewards don&#8217;t have to be fanciful &#8211; something as simple as redeemable points will do.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gamification_Is_Functional_Across_Multiple_Platforms\"><\/span>Gamification Is Functional Across Multiple Platforms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is no longer news that many people now use devices other than desktop computers or laptops to access the internet.<\/p>\n<p>Are you wondering if gamifying your content will reduce the mobile-friendliness of your website and affect user experience? Well, it won\u2019t, so you have no reason to worry.<\/p>\n<p>Another amazing benefit of gamification is that it can be adapted for different devices. Therefore, it can be used to target both mobile and desktop users alike. So, you have no excuse.<\/p>\n<p>This also means that you can reach a wider audience by gamifying your campaigns. Put this hot marketing strategy to work and watch your marketing performance increase.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Easy_Collection_of_Consumer_Data\"><\/span>Easy Collection of Consumer Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It would be unwise to spend resources launching campaigns for products or services if you can\u2019t predict the outcomes to an extent. This is where <a target=\"_blank\" href=\"https:\/\/www.datamation.com\/big-data\/data-analytics-tools\/\">data analytics<\/a> comes in.<\/p>\n<p>Data helps you tell which campaigns are likely to succeed and which ones are not. It also helps you make the right choices when it comes to what marketing strategies to adopt.<\/p>\n<p>Marketing efforts have a higher chance of succeeding if they are based on data, especially when collected in real-time. This is why there\u2019s so much buzz about data analytics among digital marketers and business owners these days.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5292 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/data-analytics.jpg\" alt=\"Data analytics\" width=\"750\" height=\"500\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 750px; --smush-placeholder-aspect-ratio: 750\/500;\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5292\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/data-analytics.jpg\" alt=\"Data analytics\" width=\"750\" height=\"500\"><\/noscript><\/p>\n<p>The means of getting data is equally important. This is because it has to be accurate to be effective and must be collected without breaking any privacy laws. Enter gamification&#8230;If you\u2019re looking for a way to entice your web visitors to give you their personal information, try gamifying some aspects of your websites. You could ask them to provide their information to have their names on a leaderboard, a badge or even to unlock levels of a game.<\/p>\n<p>The fact that these games will run on via an online platform such as your website makes it even easier to collect the information you need- and ethically too.<\/p>\n<p>You can then go ahead to use this data for your marketing and business strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_Is_Affordable\"><\/span>It Is Affordable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Are you just starting your business and are on a tight budget? Even if your pockets run deep, you wouldn&#8217;t mind exploring cost-effective marketing strategies to move your business forward, would you?<\/p>\n<p>Don\u2019t be misled by the fancy outlook of most gamification elements. They are not as expensive and time-consuming as they look.<\/p>\n<p>Gamification allows you to save not only money but also the time that you would otherwise spend launching a traditional marketing campaign. With Adoric\u2019s <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/spin-to-win-coupon-wheel-popup\/\">spin-to-win popups<\/a>, you can have gamified content up and running on your website in no time and with zero knowledge of coding.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Gamified_Campaigns_Are_Not_Stopped_by_AdBlockers\"><\/span>Gamified Campaigns Are Not Stopped by AdBlockers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Popups are annoying- they are notorious for interrupting visitors&#8217; browsing experience. Hence, a lot of people use ad blockers. According to <a target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/804008\/ad-blocking-reach-usage-us\/\">Statista<\/a>, in 2019, roughly 25.8% of internet users were blocking advertisements on their connected devices.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5294 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Gamification-stats.jpg\" alt=\"Gamification stats\" width=\"805\" height=\"548\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 805px; --smush-placeholder-aspect-ratio: 805\/548;\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5294\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Gamification-stats.jpg\" alt=\"Gamification stats\" width=\"805\" height=\"548\"><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/804008\/ad-blocking-reach-usage-us\/\">Source<\/a><\/p>\n<p>This typically leads to a limited reach with marketing campaigns and a waste of money for many businesses.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.gamify.com\/gamification-blog\/the-relationship-between-consumer-behavior-and-gamification-in-marketing\">According to Gamify<\/a>, gamified campaigns are not as susceptible to AdBlockers as other ad forms. This is why you shouldn\u2019t hesitate to add it to your marketing arsenal.<\/p>\n<h2 id=\"best\"><span class=\"ez-toc-section\" id=\"5_Best_Practices_for_Implementing_Gamification\"><\/span>5 Best Practices for Implementing Gamification<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To reap the benefits of implementing gamification that we just discussed, you\u2019ve got to do it right. Below are best practices for implementing gamification that works:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_It_Simple\"><\/span>Keep It Simple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People associate playing games with fun. You don\u2019t want to turn them away by unnecessarily complicating what is supposed to be a fun experience.<\/p>\n<p>If your audience has to spend more time figuring out how your gamified campaign works than they would spend playing it, they might get frustrated and leave your website forever. You don\u2019t want this to happen.<\/p>\n<p>Therefore, you want to avoid this by keeping your gamification design as simple as possible.<\/p>\n<p>Have you ever wondered why game developers first release a basic version of their game and then release subsequent updates? They do this to allow their users to ease into the gaming experience before introducing complexities that may discourage potential gamers at the launch stage.<\/p>\n<p>If your games must have complex parts, borrow a leaf from game developers and wait till it has gotten enough attention from your target audience before adding any complexities.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Understand_Your_Target_Audience\"><\/span>Understand Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whatever you do, your target audience should always be your priority. If those who will eventually buy from you are not at the center of your decision making, you can\u2019t expect your efforts to yield results.<\/p>\n<p>You need to ask yourself questions like \u201cwhat will attract my audience?\u201d, \u201cwhat do my customers like?\u201d<\/p>\n<p>Don\u2019t get so carried away with your campaign message that you forget to find out how your audience will interpret it. You also don\u2019t want to rush off to implement the latest gamification technique just because it\u2019s fancy. First, make sure your audience can relate with it.<\/p>\n<p>Research your audience. Factors such as gender, location, and age play a huge role when it comes to gamification in sales and marketing.<\/p>\n<p>Answering these questions will help you decide the best gamification technique to implement. Using the right gamification techniques will ensure that your target audience will be receptive to and readily interact with it, thereby fetching you the engagement and high conversion rates you definitely need.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Give_Rewards\"><\/span>Give Rewards<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Would you readily turn down the chance to win a prize, especially when the process involved is a simple one? I guess not. The same applies to your audience.<\/p>\n<p>This means that offering your visitors a chance to win a reward will make them more likely to interact with your gamified campaign.<\/p>\n<p>If you are new to gamification, you can start by rolling out small prizes. It is important to keep your gamification simple so that your audience easily understands how to go about winning the rewards.<\/p>\n<p>Curiosity, they say, killed the cat. Wanna get your users hooked on your game? Make them unnervingly curious.<\/p>\n<p>Get them to anticipate how big the reward they will get for playing your game will be.<\/p>\n<p>For example, if you have a lucky wheel coupon game running on your site, give your users, say, 3 chances to win a prize.<\/p>\n<p>That is to say, they can spin the wheel three times in the hope of winning a big prize.<\/p>\n<p>After each spin, they can redeem their reward or make another attempt. But they can only redeem their prize once, and not three times. Any reward won after a spin is automatically lost if another spin is made.<\/p>\n<p>Getting the idea?<\/p>\n<p>By so doing, you will pique the curiosity of your users and get them hooked on your game.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Encourage_Users_to_Challenge_Their_Friends\"><\/span>Encourage Users to Challenge Their Friends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Add options that allow your audience to invite their friend\u2019s to play. Apart from making your gamified content more competitive and interactive, you\u2019d also be expanding your reach.<\/p>\n<p>Add a button that allows users to share their experience on social media together with a clickable link with which they can direct their friends to your site without any hassles.<\/p>\n<p>By doing this, you\u2019d be tapping into the need for humans to compete, win, and be social.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Promote_Your_Gamified_Campaign\"><\/span>Promote Your Gamified Campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Promote&#8230;promote..promote!<\/p>\n<p>Promotion is key to the success of any marketing endeavor.<\/p>\n<p>If you are going to reach a wider audience with your gamified content, you just have to go all out in promoting it.<\/p>\n<p>You need to consider the best way to promote your gamified campaign and where you\u2019re most likely to reach your audience. If you\u2019ll be using social media- and you should- you shouldn\u2019t ignore Facebook by any chance, regardless of your industry.<\/p>\n<p>Facebook has a wide range of users, thus, you can reach almost any demographic with your content. It also has features such as business pages and an advertising channel that allows you to advertise with high specificity. This is why Facebook should be on top of your list of social media platforms to market your content on.<\/p>\n<p>You can choose other platforms based on your audience\u2019s behavior and preferences. For example, if yours is an e-commerce store that sells female clothing, apart from Facebook, you would also find your audience on Instagram and Pinterest.<\/p>\n<p>Email marketing is another means you can use to invite your subscribers to participate in your new game.<\/p>\n<p>Promoting your gamified campaign is probably a minor part of gamification but one that you shouldn\u2019t ignore if you want to get the best out of it.<\/p>\n<h2 id=\"examples\"><span class=\"ez-toc-section\" id=\"Examples_of_Gamification_In_Shopify_and_Marketing\"><\/span>Examples of Gamification In Shopify and Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Apart from marketing, gamification has been applied successfully across other areas, including <a target=\"_blank\" href=\"https:\/\/www.scnsoft.com\/elearning\/gamification\">education<\/a> and employee performance. So, don\u2019t be alarmed if you hear it used in other contexts.<\/p>\n<p>However, since our focus is on marketing, we have compiled three examples to show you how to apply gamified marketing to your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Falling_Gift_Game_Best_Gamification_Shopify_App\"><\/span>Falling Gift Game: Best Gamification Shopify App<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9763 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Falling-gift-game.png\" alt=\"Falling gift game\" width=\"1321\" height=\"618\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Falling-gift-game.png 1321w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Falling-gift-game-300x140.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Falling-gift-game-768x359.png 768w\" data-sizes=\"(max-width: 1321px) 100vw, 1321px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1321px; --smush-placeholder-aspect-ratio: 1321\/618;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9763\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Falling-gift-game.png\" alt=\"Falling gift game\" width=\"1321\" height=\"618\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Falling-gift-game.png 1321w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Falling-gift-game-300x140.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Falling-gift-game-768x359.png 768w\" sizes=\"(max-width: 1321px) 100vw, 1321px\" \/><\/noscript><\/p>\n<p>Falling Gift is an innovative technology we developed at Adoric to enable you to gamify your visitors&#8217; browsing experience. This makes Adoric one of the best Shopify gamification apps. How does the Falling Gifts game work?<\/p>\n<p>Well, it&#8217;s pretty simple. First, a popup appears moments &#8211; typically less than 30 seconds, depending on your settings -after a visitor arrives on your website. It could be a full or half-display popup. On the popup, the user will see balloons falling through and then be asked to input his\/her email address (this is where the coupon code will be sent after making a win).<\/p>\n<p>All the user needs to do is click on the falling balloons to reveal the gifts embedded in the balloons. Depending on how you set the system, they might have to attempt several times to win a gift, which is usually a coupon. For now, you can only allow them to try 1 to 6 times.<\/p>\n<p>Setting up the falling gift game is very simple, thanks to our intuitive drag-and-drop editor.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Spin-to-win_Coupon_Wheels\"><\/span>Spin-to-win Coupon Wheels<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A spin-to-win coupon wheel is also called a lucky wheel, discount wheel, or wheel of fortune. As the name implies, it\u2019s a gamified wheel you can add to popup campaigns, floating bars, etc.<\/p>\n<p>How does it work?<\/p>\n<p>First, an overview: The spin-to-win wheel rewards users with coupons they can use to shop only on your website.<\/p>\n<p>The user starts the game by entering their email address in the provided space. This is where the coupon won will be sent to.<\/p>\n<p>Then, the instant the user clicks the &#8220;spin the wheel\u201d button, the wheel, as you\u2019ve probably guessed, starts to spin.<\/p>\n<p>The spinning stops after a short time with the wheel&#8217;s pointer falling on a random value, say 30% off. This means the user has won a 30% discount.<\/p>\n<p>But if the user is unlucky, the pointer falls on &#8220;So close&#8221;, meaning that they didn\u2019t win anything.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5295 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/spin-to-win-popup-cyber-monday.jpg\" alt=\"spin to win gamification\" width=\"700\" height=\"381\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/381;\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5295\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/spin-to-win-popup-cyber-monday.jpg\" alt=\"spin to win gamification\" width=\"700\" height=\"381\"><\/noscript><\/p>\n<p>Adding spin-to-win coupon wheels to regular ads like popups, and floating bars adds some excitement to a campaign. You should try it to see how it changes your conversion rates.<\/p>\n<p>They can significantly reduce the rate of cart abandonment in your e-commerce store and generate new leads for your business.<\/p>\n<p>Wondering how to get one done? Not to worry, you don\u2019t need any technical skills, coding knowledge, or lots of time to have one up and running on your website.<\/p>\n<p>Simply <a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd=\">sign up<\/a> on Adoric to make your choice from a huge library of ready-to-use spin-to-win coupon <a target=\"_blank\" href=\"https:\/\/adoric.com\/templates\/spin-to-win?\">templates<\/a> in the form of <a target=\"_blank\" href=\"https:\/\/adoric.com\/templates\/spin-to-win?layout=boxes\">popups<\/a>, <a target=\"_blank\" href=\"https:\/\/adoric.com\/templates\/spin-to-win?layout=bars\">floating bars<\/a>, and <a target=\"_blank\" href=\"https:\/\/adoric.com\/templates\/spin-to-win?layout=sliders\">slide-ins<\/a>.<\/p>\n<p>You can also edit these templates as you like using our <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/drag-and-drop-builder\/\">drag-and-drop editor<\/a>. If you\u2019re feeling creative, you can create yours from scratch instead.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Loyalty_Reward_Programs\"><\/span>Loyalty Reward Programs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the best ways to acknowledge your loyal customers is by starting a loyalty rewards program.<\/p>\n<p>Loyalty reward programs are gamified marketing methods that allow a customer to earn points according to the number of purchases they make.<\/p>\n<p>These points are then converted into an incentive after the user has accumulated a specified number of them. This incentive could be discounts on subsequent purchases or freebies.<\/p>\n<p>This strategy encourages the customer to keep buying from the brand. A good example of a company that has successfully pulled this off is Starbucks.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5296 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/starbucks-gamification.jpg\" alt=\"leaders board gamification\" width=\"826\" height=\"694\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 826px; --smush-placeholder-aspect-ratio: 826\/694;\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5296\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/starbucks-gamification.jpg\" alt=\"leaders board gamification\" width=\"826\" height=\"694\"><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Digital_Badges\"><\/span>Digital Badges<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is perhaps the most common type of gamification in digital marketing. Businesses award a digital badge to their users as a sign of achievement. In this case, achievement could be finishing a module of a course or making a certain number of purchases.<\/p>\n<p>It\u2019s like winning a trophy, only that this time, it\u2019s a digital one. People find it exciting to collect trophies as they unlock new levels of a challenge.<\/p>\n<p>Depending on your business, the challenge could be proceeding along the customer journey or going through with a course curriculum. A badge is unlocked at certain preset stages and the user can collect them as they proceed.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5297 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Digital-badge.jpg\" alt=\"Digital badge\" width=\"1483\" height=\"657\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1483px; --smush-placeholder-aspect-ratio: 1483\/657;\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5297\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/Digital-badge.jpg\" alt=\"Digital badge\" width=\"1483\" height=\"657\"><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/www.clientengagementacademy.com\/digital-badges\">Source<\/a><\/p>\n<p>Badges promote brand loyalty by getting your users to keep coming back to continue from where they stopped with the challenge so that they can earn more badges.<\/p>\n<p>If you decide to opt for digital badges, make sure they have an attractive design that appeals to your audience.<\/p>\n<h2 id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whatever gamification strategy you choose to adopt, don\u2019t forget that your priority should be making sure that your audience has fun interacting with your gamified content. Rewards are good, but the fun that comes with playing a game is equally important.<\/p>\n<p>We hope you had fun learning about gamification in marketing. If you found this article helpful, do well to share.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/adoric.com\/shopify-adoric\/\" class=\"big-button\">Try Adoric for Free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Applying gamification in your marketing can help to improve user engagement, drive more conversions, and win you more sales. Learn how to do it right here.<\/p>\n","protected":false},"author":15,"featured_media":5301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Gamification Can Help Improve Your Marketing 2026 - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Applying gamification in your marketing can help to improve user engagement, drive more conversions, and win you more sales. 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