{"id":5307,"date":"2021-01-01T14:13:38","date_gmt":"2021-01-01T11:13:38","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=5307"},"modified":"2024-03-26T14:45:11","modified_gmt":"2024-03-26T11:45:11","slug":"how-to-build-email-marketing-funnel","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/","title":{"rendered":"Beginner\u2019s Guide to Building An Email Marketing Funnel"},"content":{"rendered":"<p>The money, they say, is in the list. In other words, to make good sales online, you just have to build an effective email list. And for that to happen, you have to learn the art of building an email marketing funnel.<\/p>\n<p>Here&#8217;s why: even though email marketing offers you an ROI of up to 4.400 percent, you won&#8217;t get results if your email sends aren&#8217;t being read.<\/p>\n<p>What if there was a way to increase the chances of your subscribers opening and reading your emails?<\/p>\n<p>An email marketing funnel fixes by helping you send the right emails that match the different stages of your subscribers&#8217; <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/a-guide-to-creating-and-optimizing-customer-journey-map\/\">buying journey<\/a>.<\/p>\n<p>If this sounds new and confusing, don&#8217;t worry. In this guide, we&#8217;ll tell you what an email marketing funnel is, why it is important to build one, and how to go about it. We&#8217;ll also give you practical steps to improving your email marketing funnel.<\/p>\n<p>Here&#8217;s an outline to guide your reading:<\/p>\n<ul id=\"scroll-links\">\n<li><a href=\"#what\">What is an email marketing funnel? <\/a><\/li>\n<li><a href=\"#benefits\">Benefits of building an email marketing campaign<\/a><\/li>\n<li><a href=\"#how\">How to build an email marketing funnel <\/a><\/li>\n<li><a href=\"#steps\">Steps to improving email marketing funnel<\/a><\/li>\n<li><a href=\"#conclusion\">Conclusion <\/a><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#What_Is_An_Email_Marketing_Funnel\" title=\"What Is An Email Marketing Funnel?\">What Is An Email Marketing Funnel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Benefits_of_the_Email_Marketing_Funnel\" title=\"Benefits of the Email Marketing Funnel\">Benefits of the Email Marketing Funnel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Simplifies_the_Customer_Journey\" title=\"Simplifies the Customer Journey\">Simplifies the Customer Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Allows_for_Personalization_in_Email_Marketing\" title=\"Allows for Personalization in Email Marketing\">Allows for Personalization in Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#It_Helps_in_Engaging_Customers\" title=\"It Helps in Engaging Customers\">It Helps in Engaging Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#It_Is_Measurable\" title=\"It Is Measurable\">It Is Measurable<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#How_to_Build_An_Email_Marketing_Funnel\" title=\"How to Build An Email Marketing Funnel\">How to Build An Email Marketing Funnel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Map_Out_the_Customer_Journey\" title=\"Map Out the Customer Journey\">Map Out the Customer Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Generate_Leads\" title=\"Generate Leads\">Generate Leads<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Set_up_Opt-in_Forms\" title=\"Set up Opt-in Forms\">Set up Opt-in Forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Choose_an_Email_Marketing_Tool\" title=\"Choose an Email Marketing Tool\">Choose an Email Marketing Tool<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Create_Lead_Magnets\" title=\"Create Lead Magnets\">Create Lead Magnets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Create_a_Set_of_Introductory_Emails\" title=\"Create a Set of Introductory Emails\">Create a Set of Introductory Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Connect_with_Both_New_and_Existing_Customers\" title=\"Connect with Both New and Existing Customers\">Connect with Both New and Existing Customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Steps_to_Improving_Email_Marketing_Funnel\" title=\"Steps to Improving Email Marketing Funnel\">Steps to Improving Email Marketing Funnel<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Dont_Forget_Your_Business_Goals\" title=\"Don\u2019t Forget Your Business Goals\">Don\u2019t Forget Your Business Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Make_It_Your_Own_Funnel\" title=\"Make It Your Own Funnel\">Make It Your Own Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Choose_Quality_Over_Quantity\" title=\"Choose Quality Over Quantity\">Choose Quality Over Quantity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Set_Measurable_Goals\" title=\"Set Measurable Goals\">Set Measurable Goals<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what\"><span class=\"ez-toc-section\" id=\"What_Is_An_Email_Marketing_Funnel\"><\/span>What Is An Email Marketing Funnel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For a long time, digital marketers have talked about the importance of email lists and converting your leads to loyal customers.<\/p>\n<p>The question is: how exactly do you convert subscribers who haven&#8217;t bought anything from you into loyal customers? This is where an email marketing funnel comes into play.<\/p>\n<p>It&#8217;s probably not your first time hearing about sales funnels or marketing funnels. An email marketing funnel is similar.<\/p>\n<p>An email marketing funnel is a representation of your customer journey. It shows how your subscribers move from being aware of your brand to making a purchase and then becoming advocates of your brand.<\/p>\n<p>With this information at your disposal, you can anticipate your subscribers&#8217; needs and create the right email content for them at the right time.<\/p>\n<p>In essence, an email marketing funnel helps you ensure that you don\u2019t put the cart before the horse while interacting with your audience through emails.<\/p>\n<p>Every standard email marketing funnel has these 5 stages:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Brand awareness<\/li>\n<li style=\"font-weight: 400;\">Consideration<\/li>\n<li style=\"font-weight: 400;\">Conversion<\/li>\n<li style=\"font-weight: 400;\">Loyalty<\/li>\n<li style=\"font-weight: 400;\">Advocacy<\/li>\n<\/ul>\n<p>Here are graphical illustrations of the stages of an email marketing funnel:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5308 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-funnel.jpg\" alt=\"Email marketing funnel\" width=\"607\" height=\"954\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 607px; --smush-placeholder-aspect-ratio: 607\/954;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5308\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-funnel.jpg\" alt=\"Email marketing funnel\" width=\"607\" height=\"954\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2020\/03\/how-to-build-an-email-marketing-funnel-for-conversions\/#:~:text=An%20email%20marketing%20funnel%20is,rates%20by%20up%20to%2026%25.\">Source<\/a><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5309 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-funnel-1.jpg\" alt=\"sales funnel for email marketing\" width=\"1024\" height=\"536\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/536;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5309\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/email-marketing-funnel-1.jpg\" alt=\"sales funnel for email marketing\" width=\"1024\" height=\"536\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/blog.aweber.com\/email-marketing\/understanding-the-marketing-funnel-5-strategies-to-improve-your-email-marketing.htm\">Source<\/a><\/p>\n<p>Note that an email marketing funnel doesn&#8217;t have to be one-size-fits-all. For example, if yours is a business that sells to wholesalers or retailers, your email marketing funnel will be different from one that sells directly to consumers.<\/p>\n<p>Feel free to tweak yours according to the unique nature of your business and how your audience typically interacts with your brand. Already wondering how to go about building a custom email marketing funnel? Not to worry, we&#8217;ve got you covered. Details on that shortly.<\/p>\n<p>Next, let&#8217;s see why you should build an email marketing funnel and what it can do for your business.<\/p>\n<h2 id=\"benefits\"><span class=\"ez-toc-section\" id=\"Benefits_of_the_Email_Marketing_Funnel\"><\/span>Benefits of the Email Marketing Funnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You stand to gain a lot by building an email marketing funnel for your business.<\/p>\n<p>When you have an email marketing funnel, you can be sure that your email marketing efforts are focused on the <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/audience-targeting\/\">right people<\/a> at the right time.<\/p>\n<p>Here are other reasons why you need an email marketing funnel for your business:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Simplifies_the_Customer_Journey\"><\/span>Simplifies the Customer Journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How many times have you wondered what the next email to your subscribers should be?<\/p>\n<p>An email marketing funnel helps you answer this question by giving you a clear picture of your customer journey. It provides a map of what your customers&#8217; decision process looks like at each stage of their journey.<\/p>\n<p>This way, you can target your audience better because you&#8217;re clear on how your subscribers transition along their buying journey.<\/p>\n<p>With a simplified customer journey, you have access to information with which you can develop an email marketing strategy without guesswork.<\/p>\n<p>Thus, the next email you send will nudge your subscribers from their current position in the funnel (or customer journey) right onto the next.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Allows_for_Personalization_in_Email_Marketing\"><\/span>Allows for Personalization in Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An email marketing funnel is a major tool for personalizing your emails. Since personalization in email marketing has been proven to increase email <a target=\"_blank\" href=\"https:\/\/www.experianplc.com\/media\/news\/2014\/experian-marketing-services-study-finds-personalized-emails-generate-six\/\">open rates by 29 percent and click-through rates by 41 percent<\/a>, it makes having an email marketing funnel all the more important.<\/p>\n<p>Do more than just starting every email you send with your subscribers&#8217; first name. Speak to their needs directly.<\/p>\n<p>How do you figure out what these needs might be? Conduct a survey, study their browsing preferences, etc.<\/p>\n<p>For example, if a subscriber is at the brand awareness stage, you\u2019ll have to send emails that\u2019ll help them get familiar with your brand. If they are at the conversion stage, you might want to send them emails containing discount offers to encourage them to buy more.<\/p>\n<p>In essence, an email marketing funnel will guide you in creating email content that your customer can relate to at their stage of the customer journey.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_Helps_in_Engaging_Customers\"><\/span>It Helps in Engaging Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In interacting with your audience, you have to engage them enough to make them stay and interact with your business. Since emails are one of the ways you interact with them, the right email marketing funnel strategy goes a long way to make your emails worth their time.<\/p>\n<p>Whether your aim is to generate sales for your eCommerce store or physical shop, drive traffic to your website, or get <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/form-builder\/\">people to sign up<\/a> for your paid courses, an email marketing sales funnel is a great way to nurture your audience towards taking any of these actions.<\/p>\n<p>Apart from guiding you in creating email content for your subscribers, email marketing funnels also help you decide on the appropriate <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/beginners-guide-to-creating-powerful-lead-magnets\/\">lead magnets<\/a> to use for different categories of subscribers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_Is_Measurable\"><\/span>It Is Measurable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Email marketing funnel makes it possible for you to know for sure how the emails you send impact your ROI. Being able to measure the impact of your email marketing efforts is a good thing.<\/p>\n<p>This is because you&#8217;ll be able to know what&#8217;s working and what&#8217;s not and make adjustments where necessary.<\/p>\n<p>You&#8217;ll also be able to tell what stage of the funnel you&#8217;re losing your customers at. This way, you can pause your efforts and restrategize.<\/p>\n<p>For example, if you almost always lose your subscribers just before they get converted, you&#8217;re probably not convincing enough or your conversion process is tedious.<\/p>\n<h2 id=\"how\"><span class=\"ez-toc-section\" id=\"How_to_Build_An_Email_Marketing_Funnel\"><\/span>How to Build An Email Marketing Funnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we promised earlier, here are simple steps to take when you&#8217;re ready to build your email marketing funnel.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Map_Out_the_Customer_Journey\"><\/span>Map Out the Customer Journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/a-guide-to-creating-and-optimizing-customer-journey-map\/\">customer journey<\/a> you create has to be unique to your business.<\/p>\n<p>Mapping out a concise customer journey is the very first step to creating an effective email marketing funnel. So, it is important to know how your customers transition from being prospects to being paying customers.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5310 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/customer-buying-journey.jpg\" alt=\"customer buying journey\" width=\"563\" height=\"398\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 563px; --smush-placeholder-aspect-ratio: 563\/398;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5310\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/customer-buying-journey.jpg\" alt=\"customer buying journey\" width=\"563\" height=\"398\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/www.pinterest.com\/pin\/828943875138303906\/\">Source<\/a><\/p>\n<p>When you map out your customer journey, your marketing goals become clear. And you are able to evaluate your progress.<\/p>\n<p>Also, you\u2019ll be able to avoid making the mistake of sounding salesy too early in your emails.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Generate_Leads\"><\/span>Generate Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You need actual email addresses to get your email funnel up and running.\u00a0 That\u00a0is how you go about collecting those emails.<\/p>\n<p>Note that it&#8217;s possible to collect a zillion email addresses with little or no conversions to show for it. One of the ways you can avoid this is to make sure that you collect the email addresses of &#8220;potential customers&#8221;.<\/p>\n<p>Make sure whatever you do- such as content creation- to collect email addresses is directly targeted at your ideal customers. It is better to have 10 subscribers who respond well to your emails, than 100 who don&#8217;t care about your business.<\/p>\n<p>With that said, here are the two steps to generating leads for your email funnel:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Set_up_Opt-in_Forms\"><\/span>Set up Opt-in Forms<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Opt-in forms are there to help you capture the contact details of your visitors, such as email addresses, phone number, etc.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/adoric.com\/solutions\/email-list\/\">Adoric<\/a> helps you create targeted and personalized opt-in forms you can use to automatically generate leads for your email funnel. You can <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-an-inline-optin-form\/\">embed these forms anywhere<\/a> on your website or blog in the form of popups, slide-ins, and floating bars that your web visitors cannot miss.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5311 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/optin-form.jpg\" alt=\"Optin form\" width=\"494\" height=\"331\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 494px; --smush-placeholder-aspect-ratio: 494\/331;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5311\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/optin-form.jpg\" alt=\"Optin form\" width=\"494\" height=\"331\" \/><\/noscript><\/p>\n<p>With Adoric, you can also <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/a-b-testing\/\">A\/B test<\/a> which copy or call-to-action button works best with your opt-in form.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Choose_an_Email_Marketing_Tool\"><\/span>Choose an Email Marketing Tool<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Choose the best email marketing funnel software for your business. Email marketing tools help you automate your email marketing. With tools such as <\/span><a target=\"_blank\" href=\"https:\/\/www.emailvendorselection.com\/moosend-review\/\"><span style=\"font-weight: 400;\">Moosend<\/span><\/a><span style=\"font-weight: 400;\">, you can create a <a target=\"_blank\" href=\"https:\/\/quickmail.io\/email-sequence-software\">sequence of emails<\/a> addressing one point per email for each category of customers in your email funnel. These emails will be automatically sent to your subscribers.<\/span><\/p>\n<p>Here is a list of email marketing tools with free plans that you can choose from:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/mailchimp.com\/\">MailChimp<\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.sender.net\/\">Sender<\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.omnisend.com\/\">Omnisend<\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.sendinblue.com\/\">Sendinblue<\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.benchmarkemail.com\/\">Benchmark Email<\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/sendpulse.com\/\">SendPulse<\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.mailerlite.com\/\">MailerLite<\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.mailjet.com\/\">Mailjet<\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/moosend.com\/\">Moosend<\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/www.zoho.com\/campaigns\/\">Zoho Campaigns<\/a><\/li>\n<li style=\"font-weight: 400;\"><a target=\"_blank\" href=\"https:\/\/emailoctopus.com\/\">EmailOctopus<\/a><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Create_Lead_Magnets\"><\/span>Create Lead Magnets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5312 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/lead-magnets.jpg\" alt=\"Lead magnets\" width=\"770\" height=\"470\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 770px; --smush-placeholder-aspect-ratio: 770\/470;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5312\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/12\/lead-magnets.jpg\" alt=\"Lead magnets\" width=\"770\" height=\"470\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/www.formilla.com\/blog\/how-to-start-a-successful-blog\/\">Source<\/a><\/p>\n<p>Why should anyone bother giving you their emails? Not unless you offer something in return for that gesture. This is where a <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/beginners-guide-to-creating-powerful-lead-magnets\/\">lead magnet<\/a> comes to play. Basically, it&#8217;s an incentive you use to entice visitors to give away their email addresses.<\/p>\n<p>However, note that lead magnets can also be used are not only useful for getting email addresses for your email funnel. You can also use them to motivate your customers to take other actions as they proceed along the customer journey.<\/p>\n<p>Having said that, your lead magnet must be relevant to your audience to be effective. If it&#8217;s something they can put to use immediately, you&#8217;ll get even better results.<\/p>\n<p>A new visitor to your website isn&#8217;t likely to trust your brand at first. When you offer valuable information for free in the form of a lead magnet, they&#8217;ll be persuaded to give you their contact.<\/p>\n<p>The easiest way to determine what lead magnet to offer is by understanding your audience. This should include their wants or needs, the solutions they want, and the nature of their problems.<\/p>\n<p>You also need to understand how your offer will make their lives better and why they would be interested in what you&#8217;re offering.<\/p>\n<p>Figure these out and you&#8217;ll know what kind of lead magnet will appeal to them. If you want a detailed guide on creating lead magnets, read this <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/beginners-guide-to-creating-powerful-lead-magnets\/\">article<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_Set_of_Introductory_Emails\"><\/span>Create a Set of Introductory Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember that you&#8217;re nurturing a relationship. You don&#8217;t want to start out sending sales emails to your prospects. You just might put them off. Give them the chance to get to know your brand and build a sense of closeness.<\/p>\n<p>The type of emails you send can influence how well your subscribers transition from awareness to the buying stage in their buying journey.<\/p>\n<p>When you start with welcome and introduction emails, chances are that your subscribers will be receptive to subsequent emails you&#8217;ll send as they proceed along the customer journey.<\/p>\n<p>Here are a few things you can talk about in your first set of emails:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Tell your subscribers the kind of information your content will give them and how often you&#8217;ll be sending emails.<\/li>\n<li style=\"font-weight: 400;\">Tell them what your brand stands for, your vision and core values.<\/li>\n<li style=\"font-weight: 400;\">Give informative or educational content that your subscribers will find helpful.<\/li>\n<li style=\"font-weight: 400;\">Talk about their pain points and how your brand is positioned to solve their problems. At this point, make sure to emphasize the benefits of your products or services to them.<\/li>\n<\/ul>\n<p>Remember that you don\u2019t have to cram all the points listed above into one email. Create a sequence of emails addressing one point per email.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Connect_with_Both_New_and_Existing_Customers\"><\/span>Connect with Both New and Existing Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It&#8217;s easy to focus on new leads and think that existing customers can move along the customer journey just fine.<\/p>\n<p>That\u2019s a bad move, don\u2019t do it. The reason is, your existing customers are your potential brand advocates.<\/p>\n<p>Thus, you have to put in lots of effort in retaining your existing customers. One easy way to go about this is sending them sales emails but without being pushy or spammy.<\/p>\n<p>But this shouldn\u2019t be an excuse to neglect your new customers. You need them to sustain your business as well.<\/p>\n<h2 id=\"steps\"><span class=\"ez-toc-section\" id=\"Steps_to_Improving_Email_Marketing_Funnel\"><\/span>Steps to Improving Email Marketing Funnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Do you have an email funnel that isn&#8217;t giving you the results we&#8217;ve mentioned here? Do you need a checklist to evaluate your email marketing funnel?<\/p>\n<p>Here are steps to optimizing your email marketing funnel:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_Forget_Your_Business_Goals\"><\/span>Don\u2019t Forget Your Business Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your business goals should dictate everything you do in your business. If your business goal is to make sales, make sure your email funnel is built to lead your prospects and customers to make purchases.<\/p>\n<p>From time to time, reevaluate your email funnel and make necessary adjustments to make it align better with your brand\u2019s goals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_It_Your_Own_Funnel\"><\/span>Make It Your Own Funnel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Email marketing funnel templates are not bad in themselves but you want to make sure it represents the customer journey for your business. If it doesn\u2019t, you\u2019ll have to make it yours by adding missing stages and\/or removing those that don\u2019t apply to your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choose_Quality_Over_Quantity\"><\/span>Choose Quality Over Quantity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Other reasons people don\u2019t read promotional emails is either because they get the emails too often or the emails are simply boring to read. 2 emails a week may do better than 5 emails a week. You <a target=\"_blank\" href=\"https:\/\/flexiple.com\/startups\/email-velocity-what-it-is-and-how-it-will-save-your-next-sales-deal\">don\u2019t want to stifle your subscribers<\/a> or they may get put off and unsubscribe to your emails.<\/p>\n<p>Instead, concentrate on providing them with quality content that they can find valuable. That way, you\u2019ll retain their interest in your brand and keep them progressing along the customer journey.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Set_Measurable_Goals\"><\/span>Set Measurable Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How do you know that your email marketing funnel is doing well if you can\u2019t measure your results? You can decide to measure the number of subscribers, click-through rate, number of downloads, or return on investment<\/p>\n<div>With clear and measurable <a target=\"_blank\" href=\"https:\/\/whatagraph.com\/blog\/articles\/kpis-for-email-marketing\">email marketing goals<\/a>, you can easily tell if you have a successful email funnel or not. This way you\u2019ll know where to change your content marketing strategy, reduce the frequency of emails, or whatever else you might need to adjust.<\/div>\n<h2 id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Building an email marketing funnel is the first step to succeeding with email marketing. And you have to be strategic about it to see meaningful results.<\/p>\n<p>Thankfully, you don&#8217;t have to be a marketing wiz to build an email marketing funnel. By following the steps we shared with you in this post, you are halfway through the task already.<\/p>\n<p>If you need help generating leads from your website, try out any of our <a target=\"_blank\" href=\"https:\/\/adoric.com\/templates\">opt-in form templates<\/a>. You will love them. And that&#8217;s not all: you can get started with them for free.<\/p>\n<p>Know a colleague that might need this? Hit the share button and help your friend win with email marketing.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\" class=\"big-button\">Try Adoric for Free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building an email marketing funnel is one of the important steps to succeeding with email marketing. In this post, we will teach you how to build one.<\/p>\n","protected":false},"author":15,"featured_media":5314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beginner\u2019s Guide to Building An Email Marketing Funnel - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Building an email marketing funnel is one of the important steps to succeeding with email marketing. 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