{"id":5621,"date":"2021-03-03T14:34:14","date_gmt":"2021-03-03T11:34:14","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=5621"},"modified":"2024-06-27T13:52:42","modified_gmt":"2024-06-27T10:52:42","slug":"how-to-build-a-landing-page","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/","title":{"rendered":"How to Build a Landing Page: A Beginner&#8217;s Guide"},"content":{"rendered":"<p>No sales funnel is really ever complete without a landing page. The reason is, you need one to <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/25-hacks-to-convert-your-traffic-into-leads-and-sales\/\">convert your traffic to leads and sales<\/a>.<\/p>\n<p>So, like or hate \u2018em, you can\u2019t do without having one. Unless you don\u2019t give a darn about converting your traffic.<\/p>\n<p>But what exactly is a landing page? And what\u2019s the deal about it?<\/p>\n<p>A landing page, simply, is any page you direct visitors to from a link. Or, more succinctly, a page a visitor \u201clands\u201d after clicking a link.<\/p>\n<p>The deal is that landing pages serve one major purpose: <b>generate leads<\/b>.<\/p>\n<p>Of course, there\u2019s more to landing pages than meets the eye. In this post, I will be taking you through the anatomy of landing pages.<\/p>\n<p>The goal? To help you build them effectively. And also optimize the ones you\u2019ve built already. It\u2019s sure going to be a long post but promises to be a great read.<\/p>\n<p>To make it easy for you to follow through, here are points that I will cover in this post:<\/p>\n<p>Let\u2019s set the wheels in motion, but first the highlights:<\/p>\n<ul id=\"scroll-links\">\n<li><a href=\"#what\">What is a landing page?<\/a><\/li>\n<li><a href=\"#landing\">Landing page vs homepage: what&#8217;s the difference? <\/a><\/li>\n<li><a href=\"#when\">When should you use a landing page?<\/a><\/li>\n<li><a href=\"#best\">Best practices for creating a landing page<\/a><\/li>\n<li><a href=\"#build\">How to build a landing page easily<\/a><\/li>\n<li><a href=\"#traffic\">How to drive traffic to your landing page<\/a><\/li>\n<li><a href=\"#optimize\">Optimize your landing page with Adoric<\/a><\/li>\n<li><a href=\"#conclusion\">Wrapping it up <\/a><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Whats_a_Landing_Page\" title=\"What\u2019s a Landing Page?\">What\u2019s a Landing Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Landing_vs_Home_Page_Whats_The_Difference\" title=\"Landing vs Home Page: What\u2019s The Difference?\">Landing vs Home Page: What\u2019s The Difference?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Why_is_Landing_Page_Important\" title=\"Why is Landing Page Important?\">Why is Landing Page Important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#1_To_Generate_Leads\" title=\"1. To Generate Leads\">1. To Generate Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#2_A_Place_to_Keep_Your_Offers\" title=\"2. A Place to Keep Your Offers\">2. A Place to Keep Your Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#3_Helps_You_Build_Credibility\" title=\"3. Helps You Build Credibility\">3. Helps You Build Credibility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#4_Increase_Conversion_Rate\" title=\"4. Increase Conversion Rate\">4. Increase Conversion Rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#When_Should_You_Use_a_Landing_Page\" title=\"When Should You Use a Landing Page?\">When Should You Use a Landing Page?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#1_To_Promote_an_ebook\" title=\"1. To Promote an ebook\">1. To Promote an ebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#2_Get_Signups_for_Your_Webinar\" title=\"2. Get Signups for Your Webinar\">2. Get Signups for Your Webinar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#3_Encourage_Free_Trial_for_Your_SaaS_Product\" title=\"3. Encourage Free Trial for Your SaaS Product\">3. Encourage Free Trial for Your SaaS Product<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Best_Practices_for_Creating_a_Landing_Page\" title=\"Best Practices for Creating a Landing Page\">Best Practices for Creating a Landing Page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#1_Eliminate_Navigation_Links\" title=\"1. Eliminate Navigation Links\">1. Eliminate Navigation Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#2_Keep_Key_Conversion_Elements_Above_the_Fold\" title=\"2. Keep Key Conversion Elements Above the Fold\">2. Keep Key Conversion Elements Above the Fold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#3_Write_Compelling_Copies\" title=\"3. Write Compelling Copies\">3. Write Compelling Copies<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Start_With_an_Attention-grabbing_Headline\" title=\"Start With an Attention-grabbing Headline.\">Start With an Attention-grabbing Headline.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Keep_Your_Focus_on_Benefits_Not_Features\" title=\"Keep Your Focus on Benefits, Not Features\">Keep Your Focus on Benefits, Not Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Infuse_Power_Words_Into_Your_Copy\" title=\"Infuse Power Words Into Your Copy\">Infuse Power Words Into Your Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Keep_It_Short_and_Simple\" title=\"Keep It Short and Simple\">Keep It Short and Simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Make_it_Scannable\" title=\"Make it Scannable\">Make it Scannable<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#4_Weave_FOMO_Into_Your_Page\" title=\"4. Weave FOMO Into Your Page\">4. Weave FOMO Into Your Page<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#1_Display_a_Countdown_Timer\" title=\"#1 Display a Countdown Timer\">#1 Display a Countdown Timer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#2_Add_Social_Proof\" title=\"#2 Add Social Proof\">#2 Add Social Proof<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#5_Make_Your_Page_Mobile-friendly\" title=\"5. Make Your Page Mobile-friendly\">5. Make Your Page Mobile-friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#6_AB_Test_Your_Landing_Page\" title=\"6. A\/B Test Your Landing Page\">6. A\/B Test Your Landing Page<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#How_to_Build_a_Landing_Page_Easily\" title=\"How to Build a Landing Page Easily\">How to Build a Landing Page Easily<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Best_Landing_Page_Builder\" title=\"Best Landing Page Builder\">Best Landing Page Builder<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Unbounce\" title=\"Unbounce\">Unbounce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Leadpages\" title=\"Leadpages\">Leadpages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Elementor_Free_Landing_Page_Builder\" title=\"Elementor Free Landing Page Builder\">Elementor Free Landing Page Builder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#PageFly_Landing_Page_Builder_for_Shopify\" title=\"PageFly Landing Page Builder for Shopify\">PageFly Landing Page Builder for Shopify<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#How_to_Drive_Traffic_to_Your_Landing_Page\" title=\"How to Drive Traffic to Your Landing Page\">How to Drive Traffic to Your Landing Page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Email_Marketing\" title=\"Email Marketing\">Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Social_Media\" title=\"Social Media\">Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Forum_Marketing\" title=\"Forum Marketing\">Forum Marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Optimize_Your_Landing_Page_With_Adoric\" title=\"Optimize Your Landing Page With Adoric\">Optimize Your Landing Page With Adoric<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#In-page_Optin_Forms\" title=\"In-page Optin Forms\">In-page Optin Forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Countdown_Timer\" title=\"Countdown Timer\">Countdown Timer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Embed_Videos\" title=\"Embed Videos\">Embed Videos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#Wrapping_it_Up\" title=\"Wrapping it Up\">Wrapping it Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what\"><span class=\"ez-toc-section\" id=\"Whats_a_Landing_Page\"><\/span>What\u2019s a Landing Page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s start off by seeing how Wikipedia defines it:<\/p>\n<blockquote><p>\u201c..a landing page&#8230;is a single web page that appears in response to clicking a search engine optimized search result,&#8230;marketing email or an online advertisement\u201d<\/p><\/blockquote>\n<p>This is the apt, straight-to-the-point definition of a landing page.<\/p>\n<p>It can then be deduced that any page can pass as a landing page: your homepage, <a target=\"_blank\" href=\"https:\/\/pagefly.io\/blogs\/shopify\/e-commerce-about-us-page-example\">about us page<\/a>, contact us page, etc. Isn\u2019t it?<\/p>\n<p>Well, not exactly so. From the marketing standpoint, a landing page isn\u2019t just about any page; it\u2019s a page you drive traffic to for one sole purpose: to generate leads. <b>\u00a0<\/b><\/p>\n<p>Some visuals might help drive my point home better.<\/p>\n<p>Here\u2019s a homepage that might as well pass for a landing page:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5623 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/landing-page-example.jpg\" alt=\"landing page example\" width=\"656\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 656px; --smush-placeholder-aspect-ratio: 656\/1024;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"d-table mx-auto alignnone size-full wp-image-5623\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/landing-page-example.jpg\" alt=\"landing page example\" width=\"656\" height=\"1024\" \/><\/noscript><\/p>\n<p>And here\u2019s what an actual landing page should be:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5624 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/how-to-build-landing-page.jpg\" alt=\"How to build a landing page\" width=\"1366\" height=\"1548\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1366px; --smush-placeholder-aspect-ratio: 1366\/1548;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5624\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/how-to-build-landing-page.jpg\" alt=\"How to build a landing page\" width=\"1366\" height=\"1548\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/info.microsoft.com\/US-SCRTY-WBNR-FY19-06Jun-20-SpeakingofsecurityPrivacycompliance-1712_LP02OnDemandRegistration-ForminBody.html\"><i>Source<\/i><\/a><\/p>\n<p>What difference did you notice? The image at the bottom has few distracting elements, unlike the former.\u00a0 No navigation link, no footer, just a prominent opt-in form. That\u2019s what makes it a landing page. More details shortly.<\/p>\n<h2 id=\"landing\"><span class=\"ez-toc-section\" id=\"Landing_vs_Home_Page_Whats_The_Difference\"><\/span>Landing vs Home Page: What\u2019s The Difference?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To make it easier for you to grasp the difference between a landing and a home page, I would like to make an illustration.<\/p>\n<p>Let\u2019s say you wanted to buy a nice, comfortable loafers shoe, and you are considering buying from two different stores: A and B.<\/p>\n<p>You walk into store A, and right from the door, you see lots of \u201cnice\u201d stuff that catches your fancy: a wristwatch, leather jacket, sunshades, etc. And they are just too enticing to ignore.<\/p>\n<p>You will most likely leave that store with lots of \u201cstuff\u201d you never actually intended to. Probably never coming close to the loafers you had in mind.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"mx-auto d-table alignnone size-full wp-image-5625 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/example-gif.gif\" alt=\"shopping gif\" width=\"400\" height=\"400\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/400;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"mx-auto d-table alignnone size-full wp-image-5625\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/example-gif.gif\" alt=\"shopping gif\" width=\"400\" height=\"400\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/media.giphy.com\/media\/3ohs83bO7MKV9koZuE\/giphy.gif\"><em>Source<\/em><\/a><\/p>\n<p>But then, in store B, you see nothing but loafers everywhere starting from the entrance door. You will definitely not miss it this time.<\/p>\n<p>In the context of marketing, a homepage can be likened to store \u201cA\u201d, whereas a landing page to \u201cB\u201d.<\/p>\n<p>Getting the idea?<\/p>\n<p>Thus, what sets a landing page apart from a homepage &#8211; or any other web page &#8211; is that it is free of distracting elements. And its sole purpose is to convert a visitor into a lead.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Landing_Page_Important\"><\/span>Why is Landing Page Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Why take the stress of building and optimizing a landing page when your homepage could pass? Well, I will leave you to answer that question. But here are some helpful cues to help you answer that question.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_To_Generate_Leads\"><\/span>1. To Generate Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I know, I know. I have said that like a million times already, so why repeat it again?<\/p>\n<p>Well, the reason is that the main essence of having a landing page is to win leads. Thus, anything short of that makes it a regular webpage and not a landing page.<\/p>\n<p>However, in some instances, a landing page can be used to generate sales, rather than leads. The key takeaway is, a landing page should help you reach your marketing goals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_A_Place_to_Keep_Your_Offers\"><\/span>2. A Place to Keep Your Offers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s say you are looking to run a <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/beginners-guide-to-creating-powerful-lead-magnets\/\">lead magnet<\/a> campaign in the hope of getting your visitors\u2019 emails in exchange for an ebook. Where should you embed the ebook? Certainly not your homepage. Neither in your \u201cabout us\u201d page, but on a landing page.<\/p>\n<p>Here\u2019s an inspiration from <a target=\"_blank\" href=\"https:\/\/pages.upwork.com\/how-to-hire-a-freelance-designer-ebook.html\">Upwork<\/a><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5626 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/ebook-landing-page.jpg\" alt=\"eBook landing page\" width=\"1366\" height=\"2020\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1366px; --smush-placeholder-aspect-ratio: 1366\/2020;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5626\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/ebook-landing-page.jpg\" alt=\"eBook landing page\" width=\"1366\" height=\"2020\" \/><\/noscript><\/p>\n<p>Getting the point?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Helps_You_Build_Credibility\"><\/span>3. Helps You Build Credibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Imagine for a second that you are scrolling through your <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-retargeting\/\">Facebook<\/a> feeds, dropping likes here and there.<\/p>\n<p>Then while still at it, you see a sponsored ad. It promises to teach you how to, say, make money as an affiliate marketer. You take an interest, click on the ad but only to be directed to a website\u2019s homepage.<\/p>\n<p>On that page, nothing is said again about the ad you had earlier seen. Just link buttons, images, and irrelevant texts. You will get pissed, won\u2019t you? Definitely.<\/p>\n<p>But you wouldn\u2019t if you had been directed to a landing page that is specific to that ad.<\/p>\n<p>Of course, this is imaginary. The key takeaway here is that directing visitors to a landing page that is relevant will help you build credibility.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Increase_Conversion_Rate\"><\/span>4. Increase Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since the core essence of landing pages is to help you win conversions, it makes sense to use them when looking to increase your conversion rate.<\/p>\n<p>And you know, more conversions equates to more sales.<\/p>\n<h2 id=\"when\"><span class=\"ez-toc-section\" id=\"When_Should_You_Use_a_Landing_Page\"><\/span>When Should You Use a Landing Page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes, having a landing page is great.<\/p>\n<p>But when will they come in handy? Or should I say, when do you really need a landing page? Here are a few instances:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_To_Promote_an_ebook\"><\/span>1. To Promote an ebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So you just published your latest book: it\u2019s a masterpiece and you can\u2019t wait to share it with the world. How do you go about promoting it?<\/p>\n<p>Simple. Create a landing page, embed a button with a download link to the book, and drive traffic to the page. That\u2019s all. Supposedly, I guess.<\/p>\n<p>Of course, there\u2019s more to that, but the point is, a landing page will come in handy when you want to promote an ebook.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Get_Signups_for_Your_Webinar\"><\/span>2. Get Signups for Your Webinar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Launching a webinar soon? You will surely need as <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-tips-to-promote-your-webinar\/\">many attendees as possible<\/a> to sign up, won\u2019t you? Here again, is where you will need a landing page.<\/p>\n<p>And it doesn\u2019t have to be so fanciful and seductively elegant. Something as simple as this will work:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5627 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/landing-page-for-webinar.jpg\" alt=\"landing page for webinar\" width=\"891\" height=\"648\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 891px; --smush-placeholder-aspect-ratio: 891\/648;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5627\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/landing-page-for-webinar.jpg\" alt=\"landing page for webinar\" width=\"891\" height=\"648\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Encourage_Free_Trial_for_Your_SaaS_Product\"><\/span>3. Encourage Free Trial for Your SaaS Product<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A landing will be great, too, if you are looking to get as many potential customers as possible to demo your Saas product.<\/p>\n<p>Here is our own demo landing page. I hope it inspires you.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5628 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Adoric-demo-page.jpg\" alt=\"Adoric demo page\" width=\"1333\" height=\"630\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1333px; --smush-placeholder-aspect-ratio: 1333\/630;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5628\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Adoric-demo-page.jpg\" alt=\"Adoric demo page\" width=\"1333\" height=\"630\" \/><\/noscript><\/p>\n<p>Want to make sure your landing page has the same sleek, trendy, elegant style with your storefront? Consider <a target=\"_blank\" href=\"https:\/\/shopify.pxf.io\/k0Yrnv\" class=\"waffle-rich-text-link\">Blum by SalesHunterThemes<\/a> as our suggestion. It offers a distinctive design, focusing on captivating visual elements with bold, impactful text. Blum also delivers strong performance on mobile devices, ensuring lightning-fast page speed and responsiveness. Especially, all pages generated by Blum theme have 8x Google Pagespeed score on mobile.<\/p>\n<h2 id=\"best\"><span class=\"ez-toc-section\" id=\"Best_Practices_for_Creating_a_Landing_Page\"><\/span>Best Practices for Creating a Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Designing effective, converting landing pages is a mix of art and science. But not to worry, it\u2019s not as hard as it might look to you.<\/p>\n<p>Without ado, here are helpful tips to keep in mind when building a landing page.<\/p>\n<ul id=\"scroll-links\">\n<li><a href=\"#navigational\">Eliminate navigation links<\/a><\/li>\n<li><a href=\"#fold\">Keep key conversion elements above the fold<\/a><\/li>\n<li><a href=\"#copies\">Write compelling copies <\/a><\/li>\n<li><a href=\"#fomo\">Weave FOMO into your page <\/a><\/li>\n<li><a href=\"#mobile\">Make your page mobile-friendly <\/a><\/li>\n<li><a href=\"#abtest\">A\/B test your landing page <\/a><\/li>\n<\/ul>\n<h3 id=\"navigational\"><span class=\"ez-toc-section\" id=\"1_Eliminate_Navigation_Links\"><\/span>1. Eliminate Navigation Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Eliminating navigational links and buttons is one landing page design tip you can swear by. The reason is, navigational links are nothing but distractions, even though they may look otherwise.<\/p>\n<p>Having these distracting elements on your page is synonymous with having holes in a bucket. No matter how hard you try, it\u2019s never going to get filled.<\/p>\n<p>Have a look at these two pages: which do you think will convert better?<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5629 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/navigational-links-in-landing-page.jpg\" alt=\"navigational links in landing page\" width=\"1714\" height=\"902\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1714px; --smush-placeholder-aspect-ratio: 1714\/902;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5629\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/navigational-links-in-landing-page.jpg\" alt=\"navigational links in landing page\" width=\"1714\" height=\"902\" \/><\/noscript><\/p>\n<p>The first, most certainly. The reasons are, first: it has no navigational link. That means users won\u2019t be tempted to click away from the page.<\/p>\n<p>Second: it has very few clickable links. As a matter of fact, it only has one which is the red register button.<\/p>\n<p>Getting the idea?<\/p>\n<p>One last thing. While having navigation links is a bad idea, seeding your landing page with one or two CTA buttons isn\u2019t. In fact, landing pages with only CTA buttons and no <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/form-builder\/\">opt-in forms<\/a> are known as Click-through pages. They work pretty well.<\/p>\n<p>For example, the \u201cOrCAD\u201d page you see above is a click-through page.<\/p>\n<h3 id=\"fold\"><span class=\"ez-toc-section\" id=\"2_Keep_Key_Conversion_Elements_Above_the_Fold\"><\/span>2. Keep Key Conversion Elements Above the Fold<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Above the fold, above the fold\u2026.what the heck does above the field mean? I wondered the same in the early days of my marketing career, so I get your frustration.<\/p>\n<p>If you have ever bought a newspaper from a vendor before, you will have noticed that the papers are usually folded in two when kept on display. There is the top half &#8211; or above the fold, in this context &#8211; and there\u2019s the bottom half.<\/p>\n<p>When you relate this to a website, above the fold is the part of a webpage a user sees first upon arrival without having to scroll down.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5630 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Above-the-fold.jpg\" alt=\"Above the fold content\" width=\"2068\" height=\"559\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2068px; --smush-placeholder-aspect-ratio: 2068\/559;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5630\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Above-the-fold.jpg\" alt=\"Above the fold content\" width=\"2068\" height=\"559\" \/><\/noscript><\/p>\n<p>This makes the above-the-fold part of your landing page the best place to keep your opt-in form or CTA button. If you noticed, the LinkedIn landing page example above has two CTA buttons above the fold.<\/p>\n<p>Don\u2019t agree that above-the-fold is a good place for CTA buttons or opt-in forms?<\/p>\n<p>Here are some stats that will melt away your doubts:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Above-the-fold content, on average, holds down <a target=\"_blank\" href=\"https:\/\/unbounce.com\/conversion-glossary\/definition\/above-the-fold\/\">80%<\/a> of users\u2019 attention.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Placing your CTA above the fold can potentially increase your conversion rate by <a target=\"_blank\" href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/landing-page-cta-placement\/\">41%<\/a><\/li>\n<\/ul>\n<h3 id=\"copies\"><span class=\"ez-toc-section\" id=\"3_Write_Compelling_Copies\"><\/span>3. Write Compelling Copies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Writing compelling copies is a skill you need to master as a marketer. There are no two ways about it.<\/p>\n<p>What\u2019s the secret to writing a good copy? Empathy!<\/p>\n<p>Be empathetic when you write; understand that people are coming to your page to have their problems solved.<\/p>\n<p>Need some more copywriting tips for your landing page? There you go:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Start_With_an_Attention-grabbing_Headline\"><\/span>Start With an Attention-grabbing Headline.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You\u2019ve probably been told this over a million times. Truth is, your headline is, more often than not, the first place your visitors\u2019 attention goes upon landing on your page. So it has to be captivating enough to hold them down.<\/p>\n<p>But how do you write a memorable headline? Well, I figured out that some inspiration might help. Here are some of the best landing page headline copies I found:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5632 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Headline-copy.jpg\" alt=\"Headline copy\" width=\"1338\" height=\"1475\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1338px; --smush-placeholder-aspect-ratio: 1338\/1475;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5632\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Headline-copy.jpg\" alt=\"Headline copy\" width=\"1338\" height=\"1475\" \/><\/noscript><\/p>\n<p>If you noticed, those headlines are clear, concise, and apt.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Keep_Your_Focus_on_Benefits_Not_Features\"><\/span>Keep Your Focus on Benefits, Not Features<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You could go on and on ranting about how great and feature-packed your product is, but if your users don\u2019t see any benefit in using it, you\u2019ve lost already.<\/p>\n<p>So for example, instead of saying \u201c<b>the best, mobile-responsive landing page-builder app<\/b>\u201d, you could say \u201c<b>build landing pages fast without coding<\/b>\u201d. This packs more punch, doesn\u2019t it?<\/p>\n<p>Hence, when writing your copies, focus on benefits and not features.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Infuse_Power_Words_Into_Your_Copy\"><\/span>Infuse Power Words Into Your Copy<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>What are <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/500-power-words\/\">power words<\/a>? They are persuasive words you use to play on people\u2019s psyche, with the goal of getting them to take the action you desire.<\/p>\n<p>For example, instead of saying \u201c<b>download my ebook<\/b>\u201d, you could say \u201c<b>last chance to get this ebook<\/b>\u201d. This is almost hypnotic, isn\u2019t it?<\/p>\n<p>That\u2019s because there\u2019s a power word at play there: <b>last chance. <\/b>Also, there\u2019s an element of <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-ecommerce-fomo-techniques\/\">FOMO(<\/a>fear of missing out) working here. We will get to that soon.<\/p>\n<p>Here are some more power words you can use to up your copywriting game:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Intense<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Now<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Instantly<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Attention-grabbing<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Supercharge<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Increase<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Thought-provoking<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Keep_It_Short_and_Simple\"><\/span>Keep It Short and Simple<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You\u2019ve probably heard about the KISS principle: Keep it simple, stupid. I believe the stupid here means simple.<\/p>\n<p>Keeping your copy short and simple ensures users stay engaged on your landing page within the little time they have to spend.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Make_it_Scannable\"><\/span>Make it Scannable<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Making your copies scannable is one copywriting tip to always abide by. Do you know why? Only about <a target=\"_blank\" href=\"https:\/\/www.nngroup.com\/articles\/how-users-read-on-the-web\/\">16% of users<\/a> will read your copy word for word. The rest will scan.<\/p>\n<p>As such, you just have to make your copy scannable. Here are some creative ways to go about it:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use a bulleted list to call out important points, like I am doing here<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Highlight focus words by bolding or using contrasting colors<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use pull quotes to draw attention to important points<\/li>\n<\/ul>\n<h3 id=\"fomo\"><span class=\"ez-toc-section\" id=\"4_Weave_FOMO_Into_Your_Page\"><\/span>4. Weave FOMO Into Your Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you ever really loved someone before? One litmus test to know is if you fear losing that person.<\/p>\n<p>Okay, I am intruding into your love life, and that\u2019s uncool. Apologies. I was only trying to draw an analogy.<\/p>\n<p>My point here is, as humans we always tend to fear losing something we find valuable &#8211; not just love. We fear losing a discount deal, missing out on our favorite TV show, not getting what everyone around us got, etc.<\/p>\n<p>This fear, technically, is known as FOMO: <b>fear of missing out<\/b>. By leveraging this fear, you can make your users take prompt action when they land on your page.<\/p>\n<p>But does FOMO really work, or is it one of those mumbo jumbo marketing gimmicks? I will leave you to answer that question, but here are some stats you might find interesting.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a target=\"_blank\" href=\"https:\/\/eventbrite-s3.s3.amazonaws.com\/marketing\/Millennials_Research\/Gen_PR_Final.pdf\">69%<\/a> of internet users, particularly millennials, experience FOMO, and their buying decisions are usually influenced by it.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">What\u2019s more interesting is that <a target=\"_blank\" href=\"https:\/\/strategyonline.ca\/2015\/03\/09\/the-impact-of-fomo\/\">60%<\/a> make reactive purchases because of the fear they experience<\/li>\n<\/ul>\n<p>Would it be overly ambitious if I said that FOMO is a cash cow?<\/p>\n<p>So then, how do you incorporate FOMO into your landing pages? Here are some tips.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Display_a_Countdown_Timer\"><\/span>#1 Display a Countdown Timer<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Ever watched a clock tick away into a new year before? If you have, you sure experienced a rush of excitement, didn\u2019t you? A countdown timer it\u2019s no different.<\/p>\n<p>It\u2019s nothing more than a digital clock that ticks away to a certain time in the future. You use it to remind users that they have a limited time to act. By act, I mean make a purchase, sign up for your mailing list, create a free account, etc.<\/p>\n<p>A <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/countdown-timer\/\">countdown timer<\/a> will really come in handy when you are looking to get signups for your webinar via a landing page.<\/p>\n<p>Thankfully, Adoric makes it easy to add a countdown timer to your landing page. More details shortly.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Add_Social_Proof\"><\/span>#2 Add Social Proof<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Did you know that <a target=\"_blank\" href=\"https:\/\/bizrateinsights.com\/resources\/shopper-survey-report-the-impact-reviews-have-on-consumers-purchase-decisions\/\">92%<\/a> of your visitors will very likely convert if only they saw reviews from other users? This is social proof 101.<\/p>\n<p>As such, adding social proof to your landing page should never come as an after-thought.<\/p>\n<p>Hold on a minute, what is social proof all about? Social proof, in a nutshell, is the reviews, testimonials, feedbacks, etc. left by your past customers\/users.<\/p>\n<p>But they have to be authentic &#8211; or at least look so &#8211; for your users to take them seriously?<\/p>\n<p>So see to it that you add some form of social proof to your landing page.<\/p>\n<h3 id=\"mobile\"><span class=\"ez-toc-section\" id=\"5_Make_Your_Page_Mobile-friendly\"><\/span>5. Make Your Page Mobile-friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Hope you are aware that most people coming to your page will do so via their mobile devices? This is no assumption but <a target=\"_blank\" href=\"https:\/\/www.telemediaonline.co.uk\/market-snapshot-desktop-and-mobile-internet-usage-in-2020\/\">fact<\/a>.<\/p>\n<p>Thus, you would be shooting yourself in the foot if your landing pages aren\u2019t mobile-friendly.<\/p>\n<p>Fortunately, optimizing your page for mobile isn\u2019t rocket science. With landing page building tools like <a target=\"_blank\" href=\"https:\/\/unbounce.com\/product\/features\/mobile-responsive\/\">Unbounce<\/a>, you can seamlessly create a mobile responsive version of your page.<\/p>\n<h3 id=\"abtest\"><span class=\"ez-toc-section\" id=\"6_AB_Test_Your_Landing_Page\"><\/span>6. A\/B Test Your Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>So I saved the last tip for the best.<\/p>\n<p>I hate to break it to you, but if you follow all the 5 tips shared so far to the last letter, you might still not see meaningful conversion on your landing page.<\/p>\n<p>Does it mean that all these tips don\u2019t work? Far from it. The truth is, in marketing, you can\u2019t really pinpoint what will resonate well with your target audience.<\/p>\n<p>Something as subtle as using a red, instead of a blue color, on your CTA button can significantly win you more conversions.<\/p>\n<p>Altering your headline messaging can as well do the same. But, you never can really tell until you try.<\/p>\n<p>For this reason, you have to keep experimenting &#8211; or to be precise, <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/a-b-testing\/\">A\/B test<\/a> &#8211; with different ideas to see what works and what doesn\u2019t.<\/p>\n<p>Need some A\/B testing ideas? Oh, we\u2019ve got <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/50-a-b-testing-examples-to-win-conversions\/\">plenty<\/a>.<\/p>\n<h2 id=\"build\"><span class=\"ez-toc-section\" id=\"How_to_Build_a_Landing_Page_Easily\"><\/span>How to Build a Landing Page Easily<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I bet by now you have one burning question that needs to be answered: How do you build a landing page?<\/p>\n<p>Don\u2019t worry, your question is about to be answered.<\/p>\n<p>The good thing about landing pages is that you can create them in many different ways, easily. Be that as it may, there is still a hard way to go about it. And that way is writing complex HTML, CSS, and JavaScript codes from the ground up.<\/p>\n<p>Grrr! Who has time for that?<\/p>\n<p>So, what then is the easy way? Simple. Using landing page building tools.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Best_Landing_Page_Builder\"><\/span>Best Landing Page Builder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s now review some of the best drag-and-drop landing page builder tools on the internet.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/gempages.net\/?ref=auf361aa\"><strong>GemPages Landing Page Builder for Shopify<\/strong><\/a><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" data-src=\"https:\/\/lh7-us.googleusercontent.com\/fVPag5osgmAt-f-fNtEOSDJ505ISbE_rXiuKpoVx6QYvlg-j-39XAPMGIUKwaxE__mXpffv5jJPnddkyFjNuHEPF3No8jCx3Ij-XkIs8Xaw_s-wHD1tj-QJP9Wc1DjRMWSBoyx6E_yclgXCDSUtSpwY\" width=\"743\" height=\"369\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 743px; --smush-placeholder-aspect-ratio: 743\/369;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"\" src=\"https:\/\/lh7-us.googleusercontent.com\/fVPag5osgmAt-f-fNtEOSDJ505ISbE_rXiuKpoVx6QYvlg-j-39XAPMGIUKwaxE__mXpffv5jJPnddkyFjNuHEPF3No8jCx3Ij-XkIs8Xaw_s-wHD1tj-QJP9Wc1DjRMWSBoyx6E_yclgXCDSUtSpwY\" width=\"743\" height=\"369\" \/><\/noscript><\/p>\n<p>In case your website runs on Shopify, <strong>GemPages<\/strong> &#8211; <strong>a top-ranked Shopify page builder<\/strong> &#8211; is a good choice for you to consider.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/gempages.net\/?ref=auf361aa\">GemPages<\/a> empowers 165,000+ Shopify sellers across 130+ countries to build 1,800,000 professional-looking and high-converting store pages without writing a single line of code. It has received an average 4.9-star rating from 3800+ reviews in Shopify\u2019s app directory.<\/p>\n<p>Whether it is the landing page, product page, collection page, or any other subpages, the design process is a breeze with the intuitive drag-and-drop editor, 100+ conversion-driven elements, 80+ premade CRO templates, 60+ integrations, and many other possibilities. Especially, with the first AI feature in GemPages v7, Image-to-Layout, you can instantly generate editable layouts from reference URLs or images.<\/p>\n<p>It&#8217;s easy to access and try GemPages because it offers a free plan for beginners. Of course, you can unlock more advanced features by upgrading to higher plans, starting at just $29. For added convenience, <a target=\"_blank\" href=\"https:\/\/academy.gempages.net\/\" rel=\"noopener\">GemPages Academy<\/a> offers step-by-step guidance, ensuring ease in building pages with GemPages.<\/p>\n<h4><a target=\"_blank\" href=\"https:\/\/unbounce.com\/\">Unbounce<\/a><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5633 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Unbounce-page-builder.jpg\" alt=\"Unbounce page builder\" width=\"1213\" height=\"613\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1213px; --smush-placeholder-aspect-ratio: 1213\/613;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5633\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Unbounce-page-builder.jpg\" alt=\"Unbounce page builder\" width=\"1213\" height=\"613\" \/><\/noscript><\/p>\n<p>Founded in 2009, Unbounce is undoubtedly one of the most <a target=\"_blank\" href=\"https:\/\/www.apexure.com\/unbounce-landing-page-designer\/\">popular landing page<\/a> builders. So, why am I starting off with Unbounce? Well, for a lot of reasons, and here are some:<\/p>\n<p><b>1. Easy to use drag-and-drop editor<\/b><\/p>\n<p>You don\u2019t need to know a single thing about coding to use Unbounce\u2019s drag-and-drop editor. Plus, it allows you to optimize your page design for mobile.<\/p>\n<p><b>2. 100+ <a target=\"_blank\" href=\"https:\/\/www.probloggertips.xyz\/2021\/03\/landing-page-blogger-template.html\">landing page templates<\/a><\/b><\/p>\n<p>Don\u2019t have the time to use the drag-and-drop editor? Unbounce has got over 100 templates you can bootstrap your design with.<\/p>\n<p><b>3. Dynamic Text Replacement<\/b><\/p>\n<p>Automatically change the text on your landing page to match the search text visitors used to find your page.<\/p>\n<p><b>4. Easy publishing\u00a0<\/b><\/p>\n<p>Unbounce allows you to publish your landing page straight to your WordPress website or on a custom domain.<\/p>\n<p><b>Pricing<\/b><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/bloggingforge.com\/deals\/unbounce-coupon\/\">Unbounce offers a 14-day free trial<\/a>, after which you will have to switch to any of their paid plans which start at $80\/month.<\/p>\n<p>Pricey? Check the next builder tool.<\/p>\n<h4><a target=\"_blank\" href=\"https:\/\/www.leadpages.com\/product\/landing-page-builder\">Leadpages<\/a><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5634 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Leadpages.jpg\" alt=\"Leadpages\" width=\"1243\" height=\"512\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1243px; --smush-placeholder-aspect-ratio: 1243\/512;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5634\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Leadpages.jpg\" alt=\"Leadpages\" width=\"1243\" height=\"512\" \/><\/noscript><\/p>\n<p>Leadpages, like Unbounce, is also another pioneer of drag-and-drop technology for landing pages.<\/p>\n<p>It features a collection of over 200 mobile-responsive templates, a robust A\/B testing tool, reservation and calendar widgets, and lots more.<\/p>\n<p>With Leadpages, you can integrate your favorite email marketing service into your landing page without any help from a <a target=\"_blank\" href=\"https:\/\/cloudester.com\/software-development-company-chicago\/\">custom software developer<\/a>.<\/p>\n<p>And it\u2019s much more affordable, with a starting price of $27\/month.<\/p>\n<h4><a target=\"_blank\" href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\">Elementor Free Landing Page Builder<\/a><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5635 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Elementor-landing-page-builder.jpg\" alt=\"Elementor landing page builder\" width=\"1259\" height=\"550\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1259px; --smush-placeholder-aspect-ratio: 1259\/550;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5635\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Elementor-landing-page-builder.jpg\" alt=\"Elementor landing page builder\" width=\"1259\" height=\"550\" \/><\/noscript><\/p>\n<p>Looking for a free page builder plugin for your WordPress website? You just found one: Elementor page builder.<\/p>\n<p>Though free, Elementor comes with all the tools that you will need to build a converting landing page: drag-and-drop editor, responsive editing, widget templates, and lots more.<\/p>\n<p>Best of all, it is easy to use.<\/p>\n<h4><a target=\"_blank\" href=\"https:\/\/apps.shopify.com\/pagefly\">PageFly Landing Page Builder for Shopify<\/a><\/h4>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5636 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Pagefly-builder-for-Shopify.jpg\" alt=\"Pagefly builder for Shopify\" width=\"1320\" height=\"547\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1320px; --smush-placeholder-aspect-ratio: 1320\/547;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5636\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Pagefly-builder-for-Shopify.jpg\" alt=\"Pagefly builder for Shopify\" width=\"1320\" height=\"547\" \/><\/noscript><\/p>\n<p>Okay, your website runs on Shopify and not WordPress. Well, that\u2019s why you have Pagefly landing page builder: it\u2019s exclusive to Shopify.<\/p>\n<p>With PageFly, you can create a sales landing page and even optimize it for SEO without hassles.<\/p>\n<p>What\u2019s more interesting is that PageFly allows you to save your page designs as templates and reuse them later in the future.<\/p>\n<p>And yes, it\u2019s free. Though it has paid plans with more advanced features.<\/p>\n<p>Alright, that\u2019s about it for<a target=\"_blank\" href=\"https:\/\/www.boxmode.com\/landing-page-builder\"> landing page builder<\/a> tools. Next up is driving traffic to your landing page.<\/p>\n<h2 id=\"traffic\"><span class=\"ez-toc-section\" id=\"How_to_Drive_Traffic_to_Your_Landing_Page\"><\/span>How to Drive Traffic to Your Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No matter how well-designed your landing page is, your efforts will amount to nothing if that page isn\u2019t getting any traffic.<\/p>\n<p>How then can you drive traffic to your landing page without breaking the bank? Here are some helpful tips.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_Marketing\"><\/span>Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-email-marketing-copy-that-converts\/\">Email marketing <\/a>to date still remains one of the most effective marketing channels you can count on. To begin with, email marketing is 40 times more likely to win you a new customer than Facebook ads.<\/p>\n<p>On top of that, it costs little to nothing to run.<\/p>\n<p>But to see meaningful results from email marketing, you need to master the art of converting visitors to your website to subscribers.<\/p>\n<p>This is where our <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/form-builder\/\">form builder tools<\/a> come in handy. Also, with our carefully crafted, high-converting popup templates, winning leads and driving traffic to your landing page is easy peasy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Social_Media\"><\/span>Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you only visit, say, Facebook to watch cat videos and screenshot funny memes? If that\u2019s the case, you are leaving a lot of money on the table.<\/p>\n<p>Social media is a marketer\u2019s gold mine: use it properly and you will never need to worry about driving traffic to your landing page.<\/p>\n<p>By using boosted posts, running ads, and posting content to your social media handles regularly, you can drive lots of traffic to your landing page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Forum_Marketing\"><\/span>Forum Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ever heard of forum marketing? It\u2019s another effective, yet untapped promotion strategy you can use to drive traffic to your landing page.<\/p>\n<p>Here\u2019s how it works: you find an online forum where your potential users\/visitors hang out and get active on it. By this, I mean making contributions, participating in discussions, etc. The goal is to make yourself visible on the forum.<\/p>\n<p>Need I mention that you need to attach a link back to your landing page in your signature? That\u2019s how you get the traffic you are looking for.<\/p>\n<h2 id=\"optimize\"><span class=\"ez-toc-section\" id=\"Optimize_Your_Landing_Page_With_Adoric\"><\/span>Optimize Your Landing Page With Adoric<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s been a long post, hasn\u2019t it? Well, I am about to wrap up, but before I do I will like to show you how Adoric can help optimize your landing page.<\/p>\n<p>After all, if your page isn\u2019t well optimized, sending traffic to it won\u2019t amount to much.<\/p>\n<p>With that said, here are tools Adoric puts at your fingertips to optimize your landing page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"In-page_Optin_Forms\"><\/span>In-page Optin Forms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Earlier on, I shared with you reasons why placing your opt-in forms above the fold is important. But how do you go about it?<\/p>\n<p>By using Adoric\u2019s <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/on-screen-positioning\/\">in-page positioning<\/a> feature. It works like this:<\/p>\n<p>First, you create an opt-in form. Of course, you don\u2019t have to start from scratch to do so as we have lots of form templates you can pick from.<\/p>\n<p>Next, tell Adoric specifically where you want the form to be placed by using the select option.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5637 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Adoric-in-page-positioning.jpg\" alt=\"Adoric in-page positioning\" width=\"1040\" height=\"477\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1040px; --smush-placeholder-aspect-ratio: 1040\/477;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5637\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Adoric-in-page-positioning.jpg\" alt=\"Adoric in-page positioning\" width=\"1040\" height=\"477\" \/><\/noscript><\/p>\n<p>And you are done. Check out <a target=\"_blank\" href=\"https:\/\/help.adoric.com\/inpage-campaign\">this tutorial<\/a> to better learn how to use our in-page placement tool.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Countdown_Timer\"><\/span>Countdown Timer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You sure want visitors to act promptly upon landing on your page, don\u2019t you? A countdown timer will really be helpful for that.<\/p>\n<p>Thankfully, Adoric makes it easy for you to add a countdown timer to your page. Plus, you can tweak it just the way you please.<\/p>\n<p>For more on countdown timers, go check out <a target=\"_blank\" href=\"https:\/\/help.adoric.com\/countdown-functionality\">this guide<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Embed_Videos\"><\/span>Embed Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adding videos to your landing page can go a long way in boosting your conversions. It goes without saying that Adoric can also help with <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/video-popup\/\">embedding videos<\/a> into your landing page.<\/p>\n<h2 id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Wrapping_it_Up\"><\/span>Wrapping it Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So there you have it: a detailed guide anyone can use to build and optimize a landing page for conversion. For one thing, this guide has proven that you don\u2019t need to be a guru developer or marketer to build an effective landing page.<\/p>\n<p>If you need any form of assistance with the tools shared in this post &#8211; particularly Adoric\u2019s tools &#8211; feel free to reach out to us.<\/p>\n<p>Do you know the best part? Adoric is free!<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"http:\/\/adoric.com\/shopify-adoric\/\" class=\"big-button\">Try Adoric for Free<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to learn how to build a landing page effectively? This is the guide you will ever need to build a high-converting landing page.<\/p>\n","protected":false},"author":12,"featured_media":5652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4],"tags":[25,24,26],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a Landing Page: A Beginner&#039;s Guide - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Do you want to learn how to build a landing page effectively? This is the guide you will ever need to build a high-converting landing page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Landing Page: A Beginner&#039;s Guide - Adoric Blog\" \/>\n<meta property=\"og:description\" content=\"Do you want to learn how to build a landing page effectively? This is the guide you will ever need to build a high-converting landing page.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Adoric Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-03T11:34:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-27T10:52:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Landing-Page-facebook-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christopher Ike\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christopher Ike\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build a Landing Page: A Beginner's Guide - Adoric Blog","description":"Do you want to learn how to build a landing page effectively? This is the guide you will ever need to build a high-converting landing page.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/","og_locale":"en_US","og_type":"article","og_title":"How to Build a Landing Page: A Beginner's Guide - Adoric Blog","og_description":"Do you want to learn how to build a landing page effectively? This is the guide you will ever need to build a high-converting landing page.","og_url":"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/","og_site_name":"Adoric Blog","article_published_time":"2021-03-03T11:34:14+00:00","article_modified_time":"2024-06-27T10:52:42+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/03\/Landing-Page-facebook-1.jpg","type":"image\/jpeg"}],"author":"Christopher Ike","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Christopher Ike","Est. reading time":"20 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/","url":"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/","name":"How to Build a Landing Page: A Beginner's Guide - Adoric Blog","isPartOf":{"@id":"https:\/\/adoric.com\/blog\/#website"},"datePublished":"2021-03-03T11:34:14+00:00","dateModified":"2024-06-27T10:52:42+00:00","author":{"@id":"https:\/\/adoric.com\/blog\/#\/schema\/person\/759703ff78511d225850732fec85cb9e"},"description":"Do you want to learn how to build a landing page effectively? This is the guide you will ever need to build a high-converting landing page.","breadcrumb":{"@id":"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adoric.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Build a Landing Page: A Beginner&#8217;s Guide"}]},{"@type":"WebSite","@id":"https:\/\/adoric.com\/blog\/#website","url":"https:\/\/adoric.com\/blog\/","name":"Adoric Blog","description":"Conversion rate optimization blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adoric.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/adoric.com\/blog\/#\/schema\/person\/759703ff78511d225850732fec85cb9e","name":"Christopher Ike","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adoric.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8fc8c1ad90c77eb2b410d87711de08bb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8fc8c1ad90c77eb2b410d87711de08bb?s=96&d=mm&r=g","caption":"Christopher Ike"},"sameAs":["http:\/\/www.christopherike.com"],"url":"https:\/\/adoric.com\/blog\/author\/christopher\/"}]}},"_links":{"self":[{"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/posts\/5621"}],"collection":[{"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/comments?post=5621"}],"version-history":[{"count":26,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/posts\/5621\/revisions"}],"predecessor-version":[{"id":13909,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/posts\/5621\/revisions\/13909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/media\/5652"}],"wp:attachment":[{"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/media?parent=5621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/categories?post=5621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/tags?post=5621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}