{"id":6463,"date":"2021-05-25T09:45:54","date_gmt":"2021-05-25T06:45:54","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=6463"},"modified":"2024-09-10T19:46:04","modified_gmt":"2024-09-10T16:46:04","slug":"how-to-fix-low-conversion-rate-on-shopify","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/","title":{"rendered":"Best Proven Strategies to Increase Conversion Rates on Shopify"},"content":{"rendered":"\n<p>Low conversion rates can hit any store. And with <a target=\"_blank\" href=\"https:\/\/trends.builtwith.com\/websitelist\/Shopify\">over 4.7 million ecommerce stores<\/a> built with Shopify, there are only so many customers to go around. This is why we&#8217;re considering the best strategies to increase Shopify conversion rates.<\/p>\n\n\n\n<p>Running a Shopify business thus means that you need to employ strategies to increase your store traffic and average order value. If your store\u2019s conversion rate falls below the average 1.4% benchmark, there\u2019s work to do to improve your conversions.<\/p>\n\n\n\n<p>With the right strategies, you can gradually and steadily increase your conversion rates on Shopify. In this article, we\u2019d review some of these strategies.<\/p>\n\n\n\n<p>They include:<\/p>\n\n\n\n<ul>\n<li><a href=\"#upselling\">Use Upselling Strategies<\/a><\/li>\n\n\n\n<li><a href=\"#recommendations\">Create Personalized Recommendations<\/a><\/li>\n\n\n\n<li><a href=\"#checkout\">Optimize Checkout Processes<\/a><\/li>\n\n\n\n<li><a href=\"#guestcheckout\">Allow Guest Checkout<\/a><\/li>\n\n\n\n<li><a href=\"#visuals\">Use High-Res Visuals<\/a><\/li>\n\n\n\n<li><a href=\"#multiple payment\">Provide Multiple Payment Options<\/a><\/li>\n\n\n\n<li><a href=\"#discounts\">Persuade Customers with Discounts<\/a><\/li>\n\n\n\n<li><a href=\"#priceshock\">Reduce Price Shock<\/a><\/li>\n\n\n\n<li><a href=\"#support\">Provide 24\/7 Customer Support<\/a><\/li>\n<\/ul>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#How_to_Increase_Conversion_Rates_on_Shopify\" title=\"How to Increase Conversion Rates on Shopify\">How to Increase Conversion Rates on Shopify<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Use_Upselling_Strategies\" title=\"Use Upselling Strategies.\">Use Upselling Strategies.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Create_Personalized_Recommendations\" title=\"Create Personalized Recommendations\">Create Personalized Recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Optimize_Checkout_Processes\" title=\"Optimize Checkout Processes\">Optimize Checkout Processes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Allow_Guest_Checkout\" title=\"Allow Guest Checkout\">Allow Guest Checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Use_High-Res_Visuals_to_Market_Products\" title=\"Use High-Res Visuals to Market Products\">Use High-Res Visuals to Market Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Provide_Multiple_Payment_Options\" title=\"Provide Multiple Payment Options\">Provide Multiple Payment Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Persuade_Customers_with_Discounts_and_Coupons\" title=\"Persuade Customers with Discounts and Coupons\">Persuade Customers with Discounts and Coupons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Reduce_Price_Shock\" title=\"Reduce Price Shock\">Reduce Price Shock<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Provide_247_Customer_Support_with_Live_Chat\" title=\"Provide 24\/7 Customer Support with Live Chat.\">Provide 24\/7 Customer Support with Live Chat.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Make_Your_Store_Easy_to_Navigate\" title=\"Make Your Store Easy to Navigate\">Make Your Store Easy to Navigate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Using_Popups_with_Discretion\" title=\"Using Popups with Discretion.\">Using Popups with Discretion.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Win_Back_Customers_with_Retargeting_Advertising\" title=\"Win Back Customers with Retargeting Advertising\">Win Back Customers with Retargeting Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Optimize_Your_Store_for_Mobile\" title=\"Optimize Your Store for Mobile\">Optimize Your Store for Mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Value_Proposition_Clarity\" title=\"Value Proposition Clarity\">Value Proposition Clarity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Leverage_FOMO_to_Alert_Customers_about_Sales\" title=\"Leverage FOMO to Alert Customers about Sales\">Leverage FOMO to Alert Customers about Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Create_Social_Proof_with_User_Reviews\" title=\"Create Social Proof with User Reviews\">Create Social Proof with User Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Adopt_AB_Testing_Practices\" title=\"Adopt A\/B Testing Practices\">Adopt A\/B Testing Practices<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Factors_That_Affect_Conversion_Rates_on_Shopify\" title=\"Factors That Affect Conversion Rates on Shopify\">Factors That Affect Conversion Rates on Shopify<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Poor_Landing_Page\" title=\"Poor Landing Page\">Poor Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Mediocre_Call_to_Actions\" title=\"Mediocre Call to Actions.\">Mediocre Call to Actions.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"how-to-increase-conversion-rates-on-shopify\"><span class=\"ez-toc-section\" id=\"How_to_Increase_Conversion_Rates_on_Shopify\"><\/span><strong>How to Increase Conversion Rates on Shopify<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>The best strategies focus on creating a premium shopping experience for readers through recommendations, marketing, customer support, easy checkout, discounts, etc.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"use-upselling-strategies\"><span class=\"ez-toc-section\" id=\"Use_Upselling_Strategies\"><\/span>Use Upselling Strategies.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p id=\"upselling\">Upselling is a method of suggesting higher-value products to customers while shopping. The aim? To persuade customers to spend more, increasing your revenues per purchase.<\/p>\n\n\n\n<p>A collaborative marketing <a target=\"_blank\" href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1002\/dir.10032\">research shows<\/a> that upselling increases a customer\u2019s lifetime value by at least 20%. This is because upselling offers a buyer extra value at the same or lower costs.<\/p>\n\n\n\n<p>For instance, you can create a campaign that fast-tracks time-to-sellout by offering a 20% discount that covers all purchases above $500. Adoric Shopify app user, <a target=\"_blank\" href=\"https:\/\/www.sohocenter.co.il\/collections\/gadgets\">Soho Center<\/a>, offers buyers free shipping on purchases over NIS 249.<\/p>\n\n\n\n<p>You can create upsell offers with third-party apps like Adoric. Adoric lets you create a variety of campaigns including special offers and discounts, incentives such as buy one get one free (BOGO), free shipping, and coupons for store gamification.<\/p>\n\n\n\n<p>For instance, you can reward buyers with custom wins &#8211; 20% off, $20 free items, etc &#8211; on participating in a store game and buying items worth X amount. These short-span games &#8211; usually less than one minute &#8211; appeal to first-time visitors and can convert them to buyers.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcfurIKkgTrEL0xUmLhe93oAfWzMVPWkxP8t4h56IXvKy81tBFBhE-WA4pvkKd3MYnxOOdrKLE5XvBUSlUPxWhqtlbiC1_sejQ1PQ7iQcDJHN-3dygqbEJB764XPlJUa3SOLUpuHQf7gl6CAwou-XNspXLO?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"Adoric falling gift game to increase conversion rate\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcfurIKkgTrEL0xUmLhe93oAfWzMVPWkxP8t4h56IXvKy81tBFBhE-WA4pvkKd3MYnxOOdrKLE5XvBUSlUPxWhqtlbiC1_sejQ1PQ7iQcDJHN-3dygqbEJB764XPlJUa3SOLUpuHQf7gl6CAwou-XNspXLO?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"Adoric falling gift game to increase conversion rate\"\/><\/noscript><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"create-personalized-recommendations\"><span class=\"ez-toc-section\" id=\"Create_Personalized_Recommendations\"><\/span>Create Personalized Recommendations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p id=\"recommendations\">A personalized recommendation shows a set of products based on the buyer\u2019s shopping history or experience. It could also display products based on their performance in your store, considering factors like reviews, views, or number of sales. This pushes your best-performing products to customers, increasing conversions.<\/p>\n\n\n\n<p>Shopify seller, Nootri Shop, upsells this way with the Adoric app. The store displays an unintrusive popup at the bottom of your screen, notifying buyers of recent purchases and popular products.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdjR8dwnf9SePsZP7H5j59g92yyXf71tRK37CHReHtGl48Yzb1Xb9pOvINUYb9MfONMF4gjK-I3ECGfktmXSObLTDdwiwOunQYKyPSRdyL3dswq_8rE9YMQ7iA-lmk-cCwnKEX3RO4h8DsEyCkyqFffdHNv?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdjR8dwnf9SePsZP7H5j59g92yyXf71tRK37CHReHtGl48Yzb1Xb9pOvINUYb9MfONMF4gjK-I3ECGfktmXSObLTDdwiwOunQYKyPSRdyL3dswq_8rE9YMQ7iA-lmk-cCwnKEX3RO4h8DsEyCkyqFffdHNv?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Soho Center personalizes products for customers by dedicating a specific page to new and returning products, saving buyers minutes of searching.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcOf89zJMnR9iTLKABCUitWIvmeDRDav6-3NSeAKHT10J0FUkiNcak2wjeNeiCk-_w7ZzENFFdst_M6I3W3RJ0J9FiFifZxZe9Ros7y4LqXlA7sksEU5Jo2xHBKtLAYVppLIyHCcTTrnJmMJfKwfC3adpM?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"free shipping for customers to increase conversion rates on Shopify\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcOf89zJMnR9iTLKABCUitWIvmeDRDav6-3NSeAKHT10J0FUkiNcak2wjeNeiCk-_w7ZzENFFdst_M6I3W3RJ0J9FiFifZxZe9Ros7y4LqXlA7sksEU5Jo2xHBKtLAYVppLIyHCcTTrnJmMJfKwfC3adpM?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"free shipping for customers to increase conversion rates on Shopify\"\/><\/noscript><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"optimize-checkout-processes\"><span class=\"ez-toc-section\" id=\"Optimize_Checkout_Processes\"><\/span>Optimize Checkout Processes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p id=\"checkout\">If your checkout is complex and confusing, most customers will not bother to complete their purchases. With checkout, the simpler, the better. Here are some ways for improving your website\u2019s checkout process to increase your conversion rates:<\/p>\n\n\n\n<ul>\n<li>Reduce the number of fields to fill out.<\/li>\n\n\n\n<li>Show checkout progress by dividing the entire process into stages. This lets them know how far they\u2019ve gone in the process. Below, Nike sections the checkout into three stages &#8211; Delivery Options, Payment, and Order Review.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfS10RWtqYlAT72D8OL1SwJD5Nza37CGLNDjQ1C17cKNUWeA3PXhi4cipNLLd1mMXwSagyGTMYQIrHABk7U3qdvrfl60KGi_tNy6zWxqQ5-sl0cl3ZXR1kToSmMfOz4yfef6MqfUSs-M-1eupmBQsyKvRG1?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfS10RWtqYlAT72D8OL1SwJD5Nza37CGLNDjQ1C17cKNUWeA3PXhi4cipNLLd1mMXwSagyGTMYQIrHABk7U3qdvrfl60KGi_tNy6zWxqQ5-sl0cl3ZXR1kToSmMfOz4yfef6MqfUSs-M-1eupmBQsyKvRG1?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<ul>\n<li>Utilize one page checkouts (as in the Nike example). Make it easy to review carts before purchase.<\/li>\n\n\n\n<li>Use a progress bar that shows the checkout progress, as in this demo store by <a target=\"_blank\" href=\"https:\/\/apps.shopify.com\/checkout-progress-bar\">CheckIt<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcWvkKcm6125cw58sqMH2et2XlQZshg0sKhk6WNr7CMnIDgPEkgR4DEzV56SKfOdytjF0dcNYgwXehsN207zkOVNMDHgH9X-3CtrEpPd4WNutIPoU_4ZSgs0HeO0Vfh6VP7L1yu0LsjzAzqUY-AM8Mhov57?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"Checkout progress bar which increases conversion rates on Shopify\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcWvkKcm6125cw58sqMH2et2XlQZshg0sKhk6WNr7CMnIDgPEkgR4DEzV56SKfOdytjF0dcNYgwXehsN207zkOVNMDHgH9X-3CtrEpPd4WNutIPoU_4ZSgs0HeO0Vfh6VP7L1yu0LsjzAzqUY-AM8Mhov57?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"Checkout progress bar which increases conversion rates on Shopify\"\/><\/noscript><\/figure>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/checkout-optimization-strategies\/\">Optimizing your store\u2019s checkout process<\/a> is one step towards increasing your store\u2019s conversion rate in Shopify.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"allow-guest-checkout\"><span class=\"ez-toc-section\" id=\"Allow_Guest_Checkout\"><\/span>Allow Guest Checkout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p id=\"guestcheckout\">Say a buyer urgently needs to purchase a wristwatch. They hop on Google and search for simple watches for women, and your Shopify store pops up on the first page of results, alongside others.<\/p>\n\n\n\n<p>They open your website and find a perfect match. But just as they\u2019re about to pay, your store prompts them to create an account before they can continue. Wouldn\u2019t this throw them off?<\/p>\n\n\n\n<p>Guest checkouts are an overlooked feature in e-commerce circles. Sellers want their customers&#8217; details so they can build a community, market new products, etc. But sometimes buyers just want to be that. Buyers.<\/p>\n\n\n\n<p>To ensure you keep converting your visitors, enable guest checkout in your store. You can allow guest checkout by changing customer account preferences in your Shopify settings. Stores like ASOS do it, so why not you?<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcbNfo9_RegLx5bcazjn1FiewqZz6O_RDtbujriWJem_k7aNbAupjv7yvPXZ6W1e1GB2j5qLFw9Qdsx7gamHj9bKOsc2FioHDxpChZaut1lXxuZ9tWXQ0KnSM_Zftn8WK0Y8A2xlp15Aq4SLsZFwH-yJux3?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcbNfo9_RegLx5bcazjn1FiewqZz6O_RDtbujriWJem_k7aNbAupjv7yvPXZ6W1e1GB2j5qLFw9Qdsx7gamHj9bKOsc2FioHDxpChZaut1lXxuZ9tWXQ0KnSM_Zftn8WK0Y8A2xlp15Aq4SLsZFwH-yJux3?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"use-highres-visuals-to-market-products\"><span class=\"ez-toc-section\" id=\"Use_High-Res_Visuals_to_Market_Products\"><\/span>Use High-Res Visuals to Market Products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p id=\"visuals\">We\u2019ve heard it said that a picture is worth a thousand words. But it\u2019s not just an intuitive saying. In marketing, using visuals has <a target=\"_blank\" href=\"https:\/\/hyperise.com\/blog\/custom-imagery-using-personalization-in-outreach-to-double-conversions\">been found<\/a> to decrease cart abandonment rate by 17% and double the average conversion rate.<\/p>\n\n\n\n<p>Go all in with your visual marketing. Pair up your products with high-resolution images that depict exactly what customers should expect when they order. You don\u2019t need a million bucks to get the best images and demo videos up on Shopify.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfWUHMF5GUt-m_QY6iIys-jYXdfcxAvkt2nQoyKW18ZbmHV5V11npsEX8du9l6HS6UdkOY9hbKjyV-Fc4nFngwwkUTSp7LpGLKk-p2d321_rEsXHJt1__2cNU4rz4uaUOupt4OorUTkqsj4izxDJTF7nCqN?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"Using high-res visuals, as seen in Nostalgic Impressions store, increases conversion rates\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfWUHMF5GUt-m_QY6iIys-jYXdfcxAvkt2nQoyKW18ZbmHV5V11npsEX8du9l6HS6UdkOY9hbKjyV-Fc4nFngwwkUTSp7LpGLKk-p2d321_rEsXHJt1__2cNU4rz4uaUOupt4OorUTkqsj4izxDJTF7nCqN?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"Using high-res visuals, as seen in Nostalgic Impressions store, increases conversion rates\"\/><\/noscript><\/figure>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/nostalgicimpressions.com\/\">Nostalgic Impressions<\/a>, a wax Shopify shop that uses Adoric for creating custom pop-ups, nails their visual marketing with high-res images like these.<\/p>\n\n\n\n<p>Click <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-product-photography-how-to-get-it-right\/\">this guide<\/a> to learn how to create visuals for your store.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"provide-multiple-payment-options\"><span class=\"ez-toc-section\" id=\"Provide_Multiple_Payment_Options\"><\/span>Provide Multiple Payment Options<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p id=\"payment\">Relying solely on PayPal for payments processing can be constraining, and that\u2019s a generous way to put it. Different payment platforms include restrictions for buyers across different regions.<\/p>\n\n\n\n<p>So spread your payment options across multiple platforms including Visa, MasterCard, AmEx, and Shopify Pay. This is a statement of care to your customers, and will increase your conversion rates.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfAIAz4Y_0VhX4yb_QVgOfrzMQfV3JJmrz-uLCmEcQbqHo24cd14xxISnsq8tdOCsyRH-Jsn_efNSrLixOuPPmiFXbQ_2bFQpDjqDEJzFrgmgC_u4UotESLm2z0aIBqeCTksQo9_8WcD1RRwibKR7WcD00f?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfAIAz4Y_0VhX4yb_QVgOfrzMQfV3JJmrz-uLCmEcQbqHo24cd14xxISnsq8tdOCsyRH-Jsn_efNSrLixOuPPmiFXbQ_2bFQpDjqDEJzFrgmgC_u4UotESLm2z0aIBqeCTksQo9_8WcD1RRwibKR7WcD00f?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Shopify, as an e-commerce platform, also uses multiple payment methods for flexible payment.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"persuade-customers-with-discounts-and-coupons\"><span class=\"ez-toc-section\" id=\"Persuade_Customers_with_Discounts_and_Coupons\"><\/span>Persuade Customers with Discounts and Coupons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p id=\"discounts\">What better way to build loyalty with your customers than offering them a discount each time they come back to buy from you? Between 2017 &amp; 2020, <a target=\"_blank\" href=\"https:\/\/www.statista.com\/statistics\/240237\/coupon-use-in-the-united-states\/\">at least 88%<\/a> of US shoppers used a coupon while shopping.<\/p>\n\n\n\n<p>Buyer don\u2019t only look out for discounts and promos, they expect them. It\u2019s why the volume of sales during special discount seasons like Black Friday and Cyber Monday exceeds the standard volume of sales.<\/p>\n\n\n\n<p>You can create custom discounts and product bundles that let customers earn while spending. For instance, you can bundle two products that gets them to save 10% on shopping. SaaS products do this, offering a percentage discount if you opt for an annual subscription over a monthly one.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"reduce-price-shock\"><span class=\"ez-toc-section\" id=\"Reduce_Price_Shock\"><\/span>Reduce Price Shock<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p id=\"priceshock\">This means implementing strategies to make significant price changes less jarring or surprising to customers. The goal is to minimize negative reactions and maintain customer trust and loyalty despite your pricing.<\/p>\n\n\n\n<p>One way to do this is to offer discounts. A second way is to offer free shipping. Both methods increase your conversion rates. You should state that the shipping only covers purchases that reach a certain amount. Soho does this by stating that only shoppers who purchase over NIS 249 get free shipping.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfAyLJn36hdi6BSeS2x1uRsYgQLY5p3Pp1m_jrTCz8ZD5ufSK3N7oZIOhfGQPIEnDK3tF16fMgZv_eVnTCDc_X5omQueHAelikINd3PSmZE9Jiu8xGFAkhH3a3z-3XqPj89NNJQAtLOuFKxXXZpL4hbHlA?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfAyLJn36hdi6BSeS2x1uRsYgQLY5p3Pp1m_jrTCz8ZD5ufSK3N7oZIOhfGQPIEnDK3tF16fMgZv_eVnTCDc_X5omQueHAelikINd3PSmZE9Jiu8xGFAkhH3a3z-3XqPj89NNJQAtLOuFKxXXZpL4hbHlA?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>Also, if you charge for extra stuff like taxes, state it upfront so buyers can prepare for it. If you offer a refund policy, place it on a banner on your homepage. These increase the likelihood of conversion.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"provide-247-customer-support-with-live-chat\"><span class=\"ez-toc-section\" id=\"Provide_247_Customer_Support_with_Live_Chat\"><\/span>Provide 24\/7 Customer Support with Live Chat.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p id=\"support\">Live chat promises seamless access, easing a buyer\u2019s potential concerns. The live chat feature allows you to interact with your visitors in real-time and provide instant support whenever they need one. Think of it as a customer care line and you as the agent.<\/p>\n\n\n\n<p>Live chat helps you create a more intimate connection with your customers and assure them that you are available to cater to their needs. It makes it easy for your visitors to easily navigate your store, find products, and ultimately make purchases.<\/p>\n\n\n\n<p>Adoric prioritizes 24\/7 customer support. You can directly chat with the support team from your Shopify dashboard and get responses within an hour. On the Shopify app store, a customer notes, \u201cExcellent customer service. They answer very quickly and provide quick solutions.\u201d<\/p>\n\n\n\n<p>We recommend installing a live chat app in your Shopify store to provide real-time support to customers.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"make-your-store-easy-to-navigate\"><span class=\"ez-toc-section\" id=\"Make_Your_Store_Easy_to_Navigate\"><\/span>Make Your Store Easy to Navigate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>If you\u2019ve not paid great attention to your store\u2019s design, we understand. Creating a user-friendly website requires a different skillset from running a profitable business. It may not matter to you, but it sure matters to your customers.<\/p>\n\n\n\n<p>Keep your website simple, easy to navigate.&nbsp;This will increase your conversion rates.<\/p>\n\n\n\n<p>Here are some handy navigation tips:<\/p>\n\n\n\n<ul>\n<li>Sort your products by categories and subcategories. This simplifies how your products are listed and makes it easier to find items in your store. Bookseller Barnes and Noble files numerous key sub-categories with their dropdown menu.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfP_zEAvfZW6D5cit02xyBqZwiMW7RIPavPQCYX5aOGJQGifVlxs4AnfbT54Bi16ZOKbeJXVae1yomY4GlmF65MP1-HlqcGWiUfudA3rXD5SL9DGKJCFuN-gIMNtjyY1KaJI_1rBwGhmR548dWKCC76TwOv?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfP_zEAvfZW6D5cit02xyBqZwiMW7RIPavPQCYX5aOGJQGifVlxs4AnfbT54Bi16ZOKbeJXVae1yomY4GlmF65MP1-HlqcGWiUfudA3rXD5SL9DGKJCFuN-gIMNtjyY1KaJI_1rBwGhmR548dWKCC76TwOv?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<ul>\n<li>Use legible fonts and bold colors.<\/li>\n\n\n\n<li>Create visual impressions with the right icons. Highlight benefits and special information where necessary. <a target=\"_blank\" href=\"http:\/\/miraclebrand.co\">Miracle Made,<\/a> makers of comfort beddings, use animated icons to highlight benefits of using their products<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfE_6NKTewfjBVqfi_TTbCh49P4b80nY4Hf3zQdYt4ipoAMdYj-9D6MPzmOHEcO5alByEuB1nxHOS5FWYfsxBSTr449gQ8fGMHZ5HTWeIf9osYC54i-nOCp0aP1LKG4GMc-22RUBzJwQHUcQ_527uDd8MiN?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfE_6NKTewfjBVqfi_TTbCh49P4b80nY4Hf3zQdYt4ipoAMdYj-9D6MPzmOHEcO5alByEuB1nxHOS5FWYfsxBSTr449gQ8fGMHZ5HTWeIf9osYC54i-nOCp0aP1LKG4GMc-22RUBzJwQHUcQ_527uDd8MiN?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>They also include a small icon at the topmost corner to guide users to the accessibility menu. It\u2019s splendid.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXftXg7yJZaMjSKvTQBktLowYhRPNJVRJlZG7rCCEgzWe4VgYpTdRoLeiqunJWss1Y-wQyFbEAp3ncVgnkdw1F6UWR6aCzjVgMiwRr-HQlcIWU1T5Wm-yz1y_iihD-YqsGdnSWY2QYre9k6ImefYcM4JOCrE?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXftXg7yJZaMjSKvTQBktLowYhRPNJVRJlZG7rCCEgzWe4VgYpTdRoLeiqunJWss1Y-wQyFbEAp3ncVgnkdw1F6UWR6aCzjVgMiwRr-HQlcIWU1T5Wm-yz1y_iihD-YqsGdnSWY2QYre9k6ImefYcM4JOCrE?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<ul>\n<li>Sort multiple options with a dropdown menu (example below) or a hamburger menu (consisting of three parallel lines). Furniture company Office Depot couples a dropdown menu with a horizontal sidebar navigation to list their hundreds of supplies. This formatting type is particularly helpful for Shopify sellers with a mega menu.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe-pZnS3v7PmdSoy4FKHccpUqXwkUYrLSsN7rPUU1CDRMUCJVCkQcwDiMAcgB7sHfA8j_lVUbha2GE-106RaOWNOVyLxt-TRS0hPEYSE7gg9OFKnzM22rh8Ef1qe2LepRLAvO4iaWi4boM7IRuPyrXlzMaj?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"Using a simplified navigation can impact customer's attention time on your store's page, increasing conversion rates.\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe-pZnS3v7PmdSoy4FKHccpUqXwkUYrLSsN7rPUU1CDRMUCJVCkQcwDiMAcgB7sHfA8j_lVUbha2GE-106RaOWNOVyLxt-TRS0hPEYSE7gg9OFKnzM22rh8Ef1qe2LepRLAvO4iaWi4boM7IRuPyrXlzMaj?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"Using a simplified navigation can impact customer's attention time on your store's page, increasing conversion rates.\"\/><\/noscript><\/figure>\n\n\n\n<p>This will simplify navigation for your customers, ensure they find the right pages on time, and nudge them towards checkout faster.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"using-popups-with-discretion\"><span class=\"ez-toc-section\" id=\"Using_Popups_with_Discretion\"><\/span>Using Popups with Discretion.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>You can use popups to upsell and cross-sell on Shopify to increase conversion rates. You can get consent for cookies with popups (called cookie-consent popups), and generate leads, market offers, create promotional campaigns, and build email lists.<\/p>\n\n\n\n<p>To increase conversion rate, you can nudge your customers towards a purchase by offering a discount if they subscribe to your newsletter. <a target=\"_blank\" href=\"https:\/\/nostalgicimpressions.com\/\">Nostalgic Impression<\/a> does this by offering 10% off on a visitor\u2019s first purchase once they provide their email address.&nbsp; This makes prospects more responsive to completing that first purchase. It could also create curiosity about what other offers await them. On Adoric, this is an email welcome popup.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfG7xVIpSC0zRxAgSe4o1PzvcPHRH0AeiZofhKFucv24a6PKcX-g3Jwbn_FV8vsprmQaum8_PvXLo_QWYyHgk6SnRxB5ihcMM16ZNbai6sHaUnBBz_hGQTxQOy31aTmnO5gFwvS7pIiHwp6rq6mGwl3pB2g?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfG7xVIpSC0zRxAgSe4o1PzvcPHRH0AeiZofhKFucv24a6PKcX-g3Jwbn_FV8vsprmQaum8_PvXLo_QWYyHgk6SnRxB5ihcMM16ZNbai6sHaUnBBz_hGQTxQOy31aTmnO5gFwvS7pIiHwp6rq6mGwl3pB2g?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>You can also create anticipation with popups. Towards special seasons like Halloween, BFCM, you can create custom seasonal popups with special offers (example below)<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdbomhhYIIDk2Y4-Kunz99S9RmaVsmDCnkJgFSyQTWj_9oM8aL4LFFd8z8uVyyHVCmayFBfPMZUZvm8QFJKLkaI4tDp-n2CUMi2mHzF8eSZepfWstbnvYM4-u5P6jserZv7GbWNvq80XisfOwIZhmcqavOg?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"Offering seasonal deals like a Black Friday deal to increase conversion rates\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdbomhhYIIDk2Y4-Kunz99S9RmaVsmDCnkJgFSyQTWj_9oM8aL4LFFd8z8uVyyHVCmayFBfPMZUZvm8QFJKLkaI4tDp-n2CUMi2mHzF8eSZepfWstbnvYM4-u5P6jserZv7GbWNvq80XisfOwIZhmcqavOg?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"Offering seasonal deals like a Black Friday deal to increase conversion rates\"\/><\/noscript><\/figure>\n\n\n\n<p>To heighten customer awareness and engagement, include time limits that ensure only early shoppers get the best deals.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"win-back-customers-with-retargeting-advertising\"><span class=\"ez-toc-section\" id=\"Win_Back_Customers_with_Retargeting_Advertising\"><\/span>Win Back Customers with Retargeting Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Retargeting advertising is a powerful strategy that helps increase conversion rates on Shopify by targeting customers who visited your store but didn&#8217;t complete a purchase. This approach is highly effective because it focuses on individuals who have already shown intent, making them more likely to convert.<\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate#:~:text=Based%20on%20the%20data%20we%20collected%2C%20we%E2%80%99ve%20calculated%20the%20average%20cart%20abandonment%20rate%20of%2070.19%25.\">In 2024, 70% of shoppers <\/a>still abandon their carts. This is a case of \u201cit\u2019s not me, it\u2019s sellers.\u201d So what can you do?<\/p>\n\n\n\n<ul>\n<li>Create exit intent popups that simply stop them in their tracks and give them a chance to rethink abandoning your website.<\/li>\n\n\n\n<li>Take advantage of FOMO. One way to do this is to offer your visitors a coupon. Then let them know that they have a limited time to redeem that coupon, after which it would expire.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcd0kpnCfKrhJrtBQHoGtOu79wZVearE5fCNKNh9UeHIrPWImGlz4BW_gSXy74O9NABRMNxnjWkPUmfbZMlWRmRFqV-MiK1KgFFxN9aQR3i_OasVBAbUWGoBoDib4TqkcOF8l-WIEc7q-CTclLpnOhlBNmb?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcd0kpnCfKrhJrtBQHoGtOu79wZVearE5fCNKNh9UeHIrPWImGlz4BW_gSXy74O9NABRMNxnjWkPUmfbZMlWRmRFqV-MiK1KgFFxN9aQR3i_OasVBAbUWGoBoDib4TqkcOF8l-WIEc7q-CTclLpnOhlBNmb?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<ul>\n<li>Send cart recovery emails to remind customers that they haven\u2019t completed their purchase.<\/li>\n<\/ul>\n\n\n\n<p>This reconnects with the customers, shows that you\u2019re in touch with their buying experience, and boosts conversion chances.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"optimize-your-store-for-mobile\"><span class=\"ez-toc-section\" id=\"Optimize_Your_Store_for_Mobile\"><\/span>Optimize Your Store for Mobile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>If mobile shopping wasn\u2019t a global thing before 2020, the pandemic made it a global thing. Since 2020, active mobile shoppers have <a target=\"_blank\" href=\"https:\/\/www.tidio.com\/blog\/mobile-commerce-statistics\/\">grown<\/a> from 167 million to 187 million. That\u2019s a 5% increase in the percentage of the total population who shop with their mobile devices. Per that report, mobile sales are projected to exceed $510 billion by 2025.<\/p>\n\n\n\n<p>The downside of this is that many e-commerce stores are still not optimized to create a cool mobile shopping experience. In fact, <a target=\"_blank\" href=\"https:\/\/www.tidio.com\/blog\/mobile-commerce-statistics\/\">2 in 3 users complain<\/a> that pages being too small to navigate is a barrier to mobile shopping.<\/p>\n\n\n\n<p>To counter this, use large buttons for your store. Optimize your technical SEO to increase loading speed and loading times.<\/p>\n\n\n\n<p>Another way to make things easy for your mobile visitors is by integrating autofill. This function automatically inputs details that have been provided earlier, thus saving users time as well as the inconvenience of typing into small fields.<\/p>\n\n\n\n<p>Use strong call-to-actions (CTAs). A good CTA should be clear and straightforward \u2013 it shouldn\u2019t leave your visitors wondering what exactly you want them to do. The shorter your CTA, the better you can optimize it for mobile visitors. See an example of Adoric\u2019s landing page CTA.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc3FoId9115IRPchOVzqeXSDfCUBqzcmbQgJGZkm015K_2-etqd77yebpYjpBH7WIVS77lw6PmpF4dQyWRipOeRZOjRWjO6RnUMSC9ICLir-6spq2NnOPfO5_Uo9ucct9gZ8XGl0NDMhIzYAFNOu7AbN13b?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc3FoId9115IRPchOVzqeXSDfCUBqzcmbQgJGZkm015K_2-etqd77yebpYjpBH7WIVS77lw6PmpF4dQyWRipOeRZOjRWjO6RnUMSC9ICLir-6spq2NnOPfO5_Uo9ucct9gZ8XGl0NDMhIzYAFNOu7AbN13b?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n<h3 class=\"wp-block-heading\" id=\"value-proposition-clarity\"><span class=\"ez-toc-section\" id=\"Value_Proposition_Clarity\"><\/span>Value Proposition Clarity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Use images, banners, videos, and guides to provide direction. Let customers know from the onset what to expect when they shop from your website. Here, <a target=\"_blank\" href=\"https:\/\/www.miraclebrand.co\/\">Miracle Made<\/a> notifies all visitors about a discount for orders above $200.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeeWW3DVuJvnlkbOaKo6MQa1CpEb5SuqNC_SSh_JtBDxaGerlBXLI3GyZEclgGfaUYNDkTzA8CmoJXuMudkqJKA4Q6SPMLI0T-dQvoZKfPfkj3k-1V6kmB99HoupogB6tCXnHvQ8suz9SshIr8mqZH-2cEX?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeeWW3DVuJvnlkbOaKo6MQa1CpEb5SuqNC_SSh_JtBDxaGerlBXLI3GyZEclgGfaUYNDkTzA8CmoJXuMudkqJKA4Q6SPMLI0T-dQvoZKfPfkj3k-1V6kmB99HoupogB6tCXnHvQ8suz9SshIr8mqZH-2cEX?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>We spoke about creating high-res images earlier. Go a step further to record clips demonstrating how your products can be used. Create clips and guides that help users navigate your store, make payments, and complete their checkout.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"leverage-fomo-to-alert-customers-about-sales\"><span class=\"ez-toc-section\" id=\"Leverage_FOMO_to_Alert_Customers_about_Sales\"><\/span>Leverage FOMO to Alert Customers about Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>We reviewed how you can leverage customers\u2019 fear of missing out with retargets. You can also maximize this by creating push notifications containing social proofs (customers completing an order, customers leaving a review on your store or social media platforms).&nbsp;<\/p>\n\n\n\n<p>Running low on stocks? Alert your buyers &#8211; not visitors &#8211; urging them to buy now before products sell out. You can include countdown timers that predict when a product will be out of stock or when you\u2019re running flash sales.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"create-social-proof-with-user-reviews\"><span class=\"ez-toc-section\" id=\"Create_Social_Proof_with_User_Reviews\"><\/span>Create Social Proof with User Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Word-of-mouth marketing is important for any ecommerce business, and is a good strategy to increase Shopify conversion rates. With technology, word-of-mouth takes the shape of user reviews and feedback. The more reviews you get, the better your social proof. The lesser the reviews, the larger the doubt.<\/p>\n\n\n\n<p>Below is a screenshot of users\u2019 feedback about Adoric. Having social proof &#8211; via user reviews &#8211; is like having someone leave a good word for you in your absence.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd-HQSZ_jEBcMDA3iJiarI9GVIMzCqr24cpUc3xdF6Wc2852MfURSHK-zT37mXnU8RjqFkCdIrwPGkJACDWLzcW80l5QJh6sdxnFYsLM_Z02y5_N5PmsrVZVFXSPCf40OpfM5LxO0FU8edkF-7DbpfQYqFW?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd-HQSZ_jEBcMDA3iJiarI9GVIMzCqr24cpUc3xdF6Wc2852MfURSHK-zT37mXnU8RjqFkCdIrwPGkJACDWLzcW80l5QJh6sdxnFYsLM_Z02y5_N5PmsrVZVFXSPCf40OpfM5LxO0FU8edkF-7DbpfQYqFW?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>To enable customers to leave user reviews in your store, you need to add a third-party review app from Shopify. From your Shopify admin, enable customers to leave reviews on all products by navigating to the \u201cCustomers Account\u201d tab in your settings.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeeCDQ9y11RcY--PUwO9BE62cdQhAtX8ZydJO5qhSIk_BAyrTxv_Red8_1lcltN3lNrjZ_F4wRv6BUekbxMhrrO-2fk54KMSksf70Gf4gV2SbpwgZMxTFIOAjvUIfajBhRqhsRtg1oUD0OY9NHI03Or0CBe?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeeCDQ9y11RcY--PUwO9BE62cdQhAtX8ZydJO5qhSIk_BAyrTxv_Red8_1lcltN3lNrjZ_F4wRv6BUekbxMhrrO-2fk54KMSksf70Gf4gV2SbpwgZMxTFIOAjvUIfajBhRqhsRtg1oUD0OY9NHI03Or0CBe?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>If you\u2019re not sure how to get reviews without coming across as intrusive, <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-product-reviews-how-to-get-more-positive-reviews\/\">check this guide on getting positive reviews for Shopify<\/a>.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"adopt-ab-testing-practices\"><span class=\"ez-toc-section\" id=\"Adopt_AB_Testing_Practices\"><\/span>Adopt A\/B Testing Practices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Before setting up a campaign or popup on your store, test it for effectiveness. Test page layouts across multiple device types and screens to understand the user experience. For example, you can test a \u201cBuy Now\u201d button on both an iPhone, an iPad, and a laptop. Do you need to reposition it? Should you make the buttons bigger, the colors dimmer?<\/p>\n\n\n\n<p>Using Adoric, <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/a-b-testing\/\">you can A\/B test<\/a> several popups before settling on one. Consider the performances of those popups, the number of views and clicks, the feel on your website, before setting them live. Because you have covered the groundwork of seeing what works, users enjoy a more convenient experience and are more likely to convert.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"factors-that-affect-conversion-rates-on-shopify\"><span class=\"ez-toc-section\" id=\"Factors_That_Affect_Conversion_Rates_on_Shopify\"><\/span><strong>Factors That Affect Conversion Rates on Shopify<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>Several factors cause a low conversion rate on Shopify. Two of these are:<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"poor-landing-page\"><span class=\"ez-toc-section\" id=\"Poor_Landing_Page\"><\/span>Poor Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Your website\u2019s first impression matters. If it\u2019s tacky, if it\u2019s not easy to navigate, users will mentally check out before they can complete an order.<\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/www.chase.com\/\">Chase<\/a>, a US-based bank, had this landing page before redesigning.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdSC654uFP5_IaVtWuYDFCl2mR_d3C7GGYnSrcqXT0ih099R7S-lTMycYQu4sJXZ6hhVN8Gce_Nu-vnzZHb_MAz6ybekHDcMmdu9x98nu-_nc6hptFZFkImZGv1YBWpbnTN8ykq0aLcRRFyk5CSOKfcmDSO?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdSC654uFP5_IaVtWuYDFCl2mR_d3C7GGYnSrcqXT0ih099R7S-lTMycYQu4sJXZ6hhVN8Gce_Nu-vnzZHb_MAz6ybekHDcMmdu9x98nu-_nc6hptFZFkImZGv1YBWpbnTN8ykq0aLcRRFyk5CSOKfcmDSO?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>There are too many things going on all at once. The \u201clearn more\u201d button has the same color as the \u201csign in\u201d button, even though they address two different sets of users. Without scrolling, there are multiple buttons and CTAs that would definitely throw off a first-time visitor.<\/p>\n\n\n\n<p>Here\u2019s how the page looks now.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf6M9mM7DRYsAsYu03t9y9OFXWNDdZUBvYQG_72eXHRUQaR7cWbVJVE6hPmuuG9cNfODSQU4AdlLzmW8OVO0p65eMFSxPAec0pjoi2i5Tw060S9lCuebdRJ_B07T81mYbv_gpByXu3RfP81ItFAPWroscH8?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXf6M9mM7DRYsAsYu03t9y9OFXWNDdZUBvYQG_72eXHRUQaR7cWbVJVE6hPmuuG9cNfODSQU4AdlLzmW8OVO0p65eMFSxPAec0pjoi2i5Tw060S9lCuebdRJ_B07T81mYbv_gpByXu3RfP81ItFAPWroscH8?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>It\u2019s not perfect yet, but it\u2019s better than the previous version. At least, the two key buttons now look distinct from each other.<\/p>\n\n\n\n<p>Invest in a good landing page design. If you don\u2019t have the technical expertise for it, hire an expert to create one.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"mediocre-call-to-actions\"><span class=\"ez-toc-section\" id=\"Mediocre_Call_to_Actions\"><\/span>Mediocre Call to Actions.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<p>Sometimes, buyers need a \u2018push\u2019 to get them to make a purchase. Your CTA might be missing that needed push. Consider, for example, this CTA from The Content Folk\u2019s previous website design.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdNJKzfBOL3vjLsqErjJoR3vbF5sX12Mp7rZFArC-kAcFAw_Bp5y3Xtz847NQE27qdmJWYdkKoWDAzNyGzQyjI3UwGfKKa5bUsCFPCFXP5BjzHAzm7npCw88Nu_dww8oECJIUvIiOWoOghtQVtxQQkFnrae?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdNJKzfBOL3vjLsqErjJoR3vbF5sX12Mp7rZFArC-kAcFAw_Bp5y3Xtz847NQE27qdmJWYdkKoWDAzNyGzQyjI3UwGfKKa5bUsCFPCFXP5BjzHAzm7npCw88Nu_dww8oECJIUvIiOWoOghtQVtxQQkFnrae?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>While the CTA feels appealing, it doesn\u2019t indicate that they\u2019re a marketing agency.&nbsp; Unclear CTA worsens conversion rates. Compare this with the CTA on their present website.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcEVvyG8vFjOK7SK1Lx_tqw9yq7kRElEKuBUuoQUeZPhvD5d57GtFyof8jQSDTZ_11X6lbWcQjGMY772VboGzD76kKZWxuvY131EhyUL51qzTMisxeT8xfAT651TDTntEjgC_yChcf_V0IeAB6VgTK9yrVT?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcEVvyG8vFjOK7SK1Lx_tqw9yq7kRElEKuBUuoQUeZPhvD5d57GtFyof8jQSDTZ_11X6lbWcQjGMY772VboGzD76kKZWxuvY131EhyUL51qzTMisxeT8xfAT651TDTntEjgC_yChcf_V0IeAB6VgTK9yrVT?key=xCjgddTCI7NV_co4fdmNKw\" alt=\"\"\/><\/noscript><\/figure>\n\n\n\n<p>So, if your CTAs aren\u2019t clear and convincing enough, making sales will be a problem.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<p>We\u2019ve covered the best strategies to increase your conversion rates on Shopify. These strategies give a consensus statement: you can\u2019t do it all on your own.<\/p>\n\n\n\n<p>If you\u2019d optimize your website\u2019s conversion rates, you need third-party tools. For gathering user reviews, managing your social media presence to build social proof, for providing 24\/7 customer support, and for upselling with popups and personalized recommendations.<\/p>\n\n\n\n<p>Start your optimization process with Adoric. Our no-code tool lets you create campaigns that serve multiple marketing purposes.<\/p>\n\n\n\n<p>With only $5, you can join 3000+ Shopify merchants who use Adoric for all their Shopify newsletter popup needs. Click the link below to get started.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns6463_90be2f-c6{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns6463_90be2f-c6 .kt-button{font-weight:normal;font-style:normal;}.kt-btns6463_90be2f-c6 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns6463_90be2f-c6 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns6463_90be2f-c6 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns6463_90be2f-c6 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns6463_90be2f-c6 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns6463_90be2f-c6 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns6463_90be2f-c6 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns6463_90be2f-c6\"><style>.wp-block-kadence-advancedbtn .kb-btn6463_2ec69b-62.kb-button, ul.menu .wp-block-kadence-advancedbtn .kb-btn6463_2ec69b-62.kb-button{width:300px;}.wp-block-kadence-advancedbtn .kb-btn6463_2ec69b-62.kb-button{background:#46683d;}<\/style><a class=\"kb-button kt-button button kb-btn6463_2ec69b-62 kt-btn-size-standard kt-btn-width-type-fixed kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false wp-block-kadence-singlebtn\" target=\"_blank\" href=\"apps.shopify.com\/adoric-popups\/\"><span class=\"kt-btn-inner-text\"><strong>Add Adoric to Shopify<\/strong><\/span><\/a><\/div>\n\n\n\n<p>Explore more Shopify resources here:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/adoric.com\/blog\/promote-your-shopify-store\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Promote Your Shopify Store<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adoric.com\/blog\/how-to-boost-your-shopify-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Get Sales on Shopify<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adoric.com\/blog\/how-to-boost-traffic-to-your-shopify-website-in-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Drive Traffic to Shopify Store<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adoric.com\/blog\/how-to-create-an-effective-sales-funnel-for-shopify\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Create an Effective Sales Funnel<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adoric.com\/blog\/reduce-abandoned-carts\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Reduce Shopify Abandoned Carts<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you struggling with poor conversions on your Shopify store? That is understandably frustrating. But it can be fixed. Learn how to do so in this post. <\/p>\n","protected":false},"author":73,"featured_media":14164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Proven Strategies to Increase Conversion Rates on Shopify - Adoric Blog<\/title>\n<meta name=\"description\" content=\"The best strategies to increase conversion rates on Shopify are upselling, optimizing checkouts, and social proof. Learn more in this piece.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Proven Strategies to Increase Conversion Rates on Shopify - Adoric Blog\" \/>\n<meta property=\"og:description\" content=\"The best strategies to increase conversion rates on Shopify are upselling, optimizing checkouts, and social proof. Learn more in this piece.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/\" \/>\n<meta property=\"og:site_name\" content=\"Adoric Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-25T06:45:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-10T16:46:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/05\/Shopify-Conversion-Rate-Low-facebook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Emmanuel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Emmanuel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Proven Strategies to Increase Conversion Rates on Shopify - Adoric Blog","description":"The best strategies to increase conversion rates on Shopify are upselling, optimizing checkouts, and social proof. Learn more in this piece.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/","og_locale":"en_US","og_type":"article","og_title":"Best Proven Strategies to Increase Conversion Rates on Shopify - Adoric Blog","og_description":"The best strategies to increase conversion rates on Shopify are upselling, optimizing checkouts, and social proof. Learn more in this piece.","og_url":"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/","og_site_name":"Adoric Blog","article_published_time":"2021-05-25T06:45:54+00:00","article_modified_time":"2024-09-10T16:46:04+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/05\/Shopify-Conversion-Rate-Low-facebook.jpg","type":"image\/jpeg"}],"author":"Michael Emmanuel","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Michael Emmanuel","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/","url":"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/","name":"Best Proven Strategies to Increase Conversion Rates on Shopify - Adoric Blog","isPartOf":{"@id":"https:\/\/adoric.com\/blog\/#website"},"datePublished":"2021-05-25T06:45:54+00:00","dateModified":"2024-09-10T16:46:04+00:00","author":{"@id":"https:\/\/adoric.com\/blog\/#\/schema\/person\/11bd946fae1658d414afab63ba7dc31a"},"description":"The best strategies to increase conversion rates on Shopify are upselling, optimizing checkouts, and social proof. Learn more in this piece.","breadcrumb":{"@id":"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adoric.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Best Proven Strategies to Increase Conversion Rates on Shopify"}]},{"@type":"WebSite","@id":"https:\/\/adoric.com\/blog\/#website","url":"https:\/\/adoric.com\/blog\/","name":"Adoric Blog","description":"Conversion rate optimization blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adoric.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/adoric.com\/blog\/#\/schema\/person\/11bd946fae1658d414afab63ba7dc31a","name":"Michael Emmanuel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adoric.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b54fa4f0b92649e77cf340b70c1daf00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b54fa4f0b92649e77cf340b70c1daf00?s=96&d=mm&r=g","caption":"Michael Emmanuel"},"description":"Michael Emmanuel is a content manager and marketer at Adoric. With 2+ years of experience working in e-commerce and tech, Michael interprets the technology and functionality of Shopify apps with the ease of the user experience engaging storytelling, translating this knowledge into articles and content that drive business growth.","sameAs":["https:\/\/www.linkedin.com\/in\/michael-emmanuel-464b241bb\/"],"url":"https:\/\/adoric.com\/blog\/author\/michael\/"}]}},"_links":{"self":[{"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/posts\/6463"}],"collection":[{"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/comments?post=6463"}],"version-history":[{"count":20,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/posts\/6463\/revisions"}],"predecessor-version":[{"id":14114,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/posts\/6463\/revisions\/14114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/media\/14164"}],"wp:attachment":[{"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/media?parent=6463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/categories?post=6463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adoric.com\/blog\/wp-json\/wp\/v2\/tags?post=6463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}