Have you ever bought stuff from, say, Amazon because you feared you would lose out on it? Or maybe all your friends were buying it, and you didn’t want to be left out? If so, what you experienced is FOMO: fear of missing out.<\/p>\n
Many people experience it too. TrustPulse says that \u201c60% of people<\/a> make purchases because of FOMO, mostly within 24 hours\u201d.<\/p>\n So what exactly is FOMO in eCommerce?<\/p>\n FOMO, or Fear Of Missing Out, is the anxiety you experience when you feel the need to take advantage of a special opportunity. It is also the fear of not being included in a rather enjoyable and advantageous event. In 2013, a study<\/a> defined FOMO as \u201ca pervasive apprehension that others might be having rewarding experiences from which one is absent.\u201d<\/p>\n No one wants to be left out of something good. Thus, it is your job as a marketer or business owner to take full advantage of that fear in driving your sales and conversions up.<\/p>\n After all, who wants to miss out on a bestselling product that offers huge savings? Certainly not your visitors!<\/p>\n But how exactly do you implement FOMO in your marketing? Is it a complicated process? Not to worry, all these -and many more – I will be answering in today’s post.<\/p>\n Let\u2019s get to it, shall we?<\/p>\n