{"id":7053,"date":"2021-09-02T12:46:32","date_gmt":"2021-09-02T09:46:32","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=7053"},"modified":"2024-03-26T13:53:51","modified_gmt":"2024-03-26T10:53:51","slug":"customer-loyalty-program","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/customer-loyalty-program\/","title":{"rendered":"How to Boost Engagement With Customer Loyalty Programs"},"content":{"rendered":"<p>Loyal customers are the lifeblood of any sustainable business. Why? It costs less to engage existing customers than to acquire new ones. More precisely, it costs <a target=\"_blank\" href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\">5-25 times more<\/a> to get new customers than to keep old ones.<\/p>\n<p>However, building loyalty with your customers isn\u2019t an easy feat in a competitive business space.<\/p>\n<p>There are different ways to build loyalty with your customers. Some of them include improving customer experience, sharing positive customer reviews, or delivering added value like free installation offered by many ISPs such as Charter Cable.<\/p>\n<p>One of the most effective methods is to boost engagement with customer loyalty programs. That\u2019s what we\u2019ll be discussing in this post.<\/p>\n<p>So, here\u2019s a sneak-peek into what I will be sharing with you in this post:<\/p>\n<ul id=\"scroll-links\">\n<li><a href=\"#what\">What are customer loyalty programs all about?<\/a><\/li>\n<li><a href=\"#benefits\">Benefits of customer loyalty programs?<\/a><\/li>\n<li><a href=\"#tips\">Tips for setting up a customer loyalty program <\/a><\/li>\n<li><a href=\"#inspiring\">7 Inspiring customer loyalty program you can copy <\/a><\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#What_Are_Customer_Loyalty_Programs_All_About\" title=\"What Are Customer Loyalty Programs All About?\">What Are Customer Loyalty Programs All About?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#What_Benefits_Do_Customer_Loyalty_Programs_Offer\" title=\"What Benefits Do Customer Loyalty Programs Offer?\">What Benefits Do Customer Loyalty Programs Offer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#Tips_for_Setting_up_a_Customer_Loyalty_Program\" title=\"Tips for Setting up a Customer Loyalty Program\">Tips for Setting up a Customer Loyalty Program<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#1_Promote_Your_Customer_Loyalty_Program\" title=\"1. Promote Your Customer Loyalty Program\">1. Promote Your Customer Loyalty Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#2_Determine_Your_Business_Goals\" title=\"2. Determine Your Business Goals\">2. Determine Your Business Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#3_Use_a_Creative_Name_for_Your_Customer_Loyalty_Program\" title=\"3. Use a Creative Name for Your Customer Loyalty Program\">3. Use a Creative Name for Your Customer Loyalty Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#4_Make_It_Easy_for_Your_Customers_to_Participate\" title=\"4. Make It Easy for Your Customers to Participate\">4. Make It Easy for Your Customers to Participate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#5_Make_Your_Rewards_Customer-centric\" title=\"5. Make Your Rewards Customer-centric\">5. Make Your Rewards Customer-centric<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#6_Set_Goals_and_Track_Them\" title=\"6. Set Goals and Track Them\">6. Set Goals and Track Them<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#7_Inspiring_Customer_Loyalty_Programs_You_Can_Copy\" title=\"7 Inspiring Customer Loyalty Programs You Can Copy\">7 Inspiring Customer Loyalty Programs You Can Copy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#1_Dominos_Pizza_Points-Based_Loyalty_Program\" title=\"1. Domino\u2019s Pizza (Points-Based Loyalty Program)\">1. Domino\u2019s Pizza (Points-Based Loyalty Program)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#2_Fruce_Points-Based_Loyalty_Program\" title=\"2. Fruce (Points-Based Loyalty Program)\">2. Fruce (Points-Based Loyalty Program)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#3_Barnes_Noble_Paid_Membership-Based_Loyalty_Program\" title=\"3. Barnes &amp; Noble (Paid Membership-Based Loyalty Program)\">3. Barnes &amp; Noble (Paid Membership-Based Loyalty Program)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#4_Sephora_Tiered_Loyalty_Program\" title=\"4. Sephora (Tiered Loyalty Program)\">4. Sephora (Tiered Loyalty Program)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#5_The_Body_Shop_Value-Based_Loyalty_Program\" title=\"5. The Body Shop (Value-Based Loyalty Program)\">5. The Body Shop (Value-Based Loyalty Program)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#6_Marvel_Points-Based_Tier-Based_Loyalty_Program\" title=\"6. Marvel (Points-Based\/ Tier-Based Loyalty Program)\">6. Marvel (Points-Based\/ Tier-Based Loyalty Program)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#7_Nike_Progress-Based_Loyalty_Program\" title=\"7. Nike (Progress-Based Loyalty Program)\">7. Nike (Progress-Based Loyalty Program)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"what\"><span class=\"ez-toc-section\" id=\"What_Are_Customer_Loyalty_Programs_All_About\"><\/span>What Are Customer Loyalty Programs All About?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A customer loyalty program is a structured customer retention strategy that seeks to reward customers.<\/p>\n<p>It aims to encourage your customers to keep buying from your brand rather than your competition. Also, it helps to build trust between your brand and your customers.<\/p>\n<p>Loyalty programs aren&#8217;t new. According to a report by Accenture, more than 90% of companies run one or more these programs at any given time.<\/p>\n<p>But, are loyalty programs really effective? Or just plain popular?<\/p>\n<p>The truth is that they are effective.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Including a loyalty program can potentially increase your online store\u2019s <a target=\"_blank\" href=\"https:\/\/www.incentivesolutions.com\/ecommerce-incentives-case-study\/\">average order value by 319%<\/a>.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">73% of consumers are willing to recommend brands with a good loyalty program.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Less than 8% of consumers say rewards don\u2019t influence their buying decisions.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">75% of consumers say they\u2019ll readily make another purchase if they get a reward for buying from a brand.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">62% of the Gen-Z demographic are highly influenced by loyalty programs.<\/li>\n<\/ul>\n<p>The idea behind loyalty programs is, the more your customer buys from you, the more rewards they\u2019ll get. It encourages continuous engagement with your brand, increasing conversions.<\/p>\n<p>Typically, customers join loyalty programs by submitting their personal details and contact information to the brand. They may then be assigned a unique code or membership ID with which they can claim their rewards.<\/p>\n<p>Loyalty programs do not just reward customers; they also provide you with a ton of consumer insights and data.<\/p>\n<h2 id=\"benefits\"><span class=\"ez-toc-section\" id=\"What_Benefits_Do_Customer_Loyalty_Programs_Offer\"><\/span>What Benefits Do Customer Loyalty Programs Offer?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the business space getting more competitive, offering your products and services at lesser prices isn\u2019t enough anymore.<\/p>\n<p>A customer loyalty program can help you get ahead of the competition.<\/p>\n<p>That said, customer loyalty programs give your business a boost in the following ways:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Customer loyalty programs help you develop strong relationships with your customers. And the stronger that relationship is, the better your conversion rate would be.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Customer loyalty programs give you insights into customers\u2019 behavior.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">With the insights you generate from a customer loyalty program, you can improve customer satisfaction.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">It encourages your existing customers to recommend your brand to their social circle.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">It yields increased sales for your business.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">It\u2019s a great way to show your customers gratitude for their past engagement with your brand.<\/li>\n<\/ul>\n<h2 id=\"tips\"><span class=\"ez-toc-section\" id=\"Tips_for_Setting_up_a_Customer_Loyalty_Program\"><\/span>Tips for Setting up a Customer Loyalty Program<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To make a customer loyalty program work for you, it&#8217;s important that you are strategic about it. Else, you might end up giving away good stuff in the name of rewarding your customers and get a big box of nothing back.<\/p>\n<p>Here are some tips that will really help:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Promote_Your_Customer_Loyalty_Program\"><\/span>1. Promote Your Customer Loyalty Program<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your customers don&#8217;t know about your loyalty program, it might as well not exist. So, it won&#8217;t hurt to invest some resources in promoting your loyalty program so that your customers are aware of it..<\/p>\n<p>Your website is a great place to start your promotions. How to go about this? Use Adoric.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\">Adoric<\/a> has tons of powerful and exciting features that let you promote your marketing campaigns on your website seamlessly, without altering your visitors&#8217; browsing experience.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12360 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/Best-Shopify-App-for-Store-Engagement-Conversions-Adorics-Shopify-App-Google-Chrome-12_09_2023-15_19_28-2.png\" alt=\"Best Shopify App: Adoric Conversions\" width=\"1366\" height=\"566\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/Best-Shopify-App-for-Store-Engagement-Conversions-Adorics-Shopify-App-Google-Chrome-12_09_2023-15_19_28-2.png 1366w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/Best-Shopify-App-for-Store-Engagement-Conversions-Adorics-Shopify-App-Google-Chrome-12_09_2023-15_19_28-2-300x124.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/Best-Shopify-App-for-Store-Engagement-Conversions-Adorics-Shopify-App-Google-Chrome-12_09_2023-15_19_28-2-768x318.png 768w\" data-sizes=\"(max-width: 1366px) 100vw, 1366px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1366px; --smush-placeholder-aspect-ratio: 1366\/566;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12360\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/Best-Shopify-App-for-Store-Engagement-Conversions-Adorics-Shopify-App-Google-Chrome-12_09_2023-15_19_28-2.png\" alt=\"Best Shopify App: Adoric Conversions\" width=\"1366\" height=\"566\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/Best-Shopify-App-for-Store-Engagement-Conversions-Adorics-Shopify-App-Google-Chrome-12_09_2023-15_19_28-2.png 1366w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/Best-Shopify-App-for-Store-Engagement-Conversions-Adorics-Shopify-App-Google-Chrome-12_09_2023-15_19_28-2-300x124.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2020\/08\/Best-Shopify-App-for-Store-Engagement-Conversions-Adorics-Shopify-App-Google-Chrome-12_09_2023-15_19_28-2-768x318.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/noscript><\/p>\n<p>Adoric comes with over 1600 attractive campaign templates. They include product recommendations, pop-ups, and floating bars. You can use any one of them to promote your loyalty program on your website.<\/p>\n<p>It also has a <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/drag-and-drop-builder\/\">drag-and-drop editor<\/a> you can use to customize whatever template you choose, just the way you want. Alternatively, you can use it to build your campaign from scratch without using a template.<\/p>\n<p>Simply drag design elements like icons, images, etc., from your computer and drop them into the canvas area illustrated below. You won\u2019t need to write a single line of code to do any of this.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7056 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/customer-loyalty-program.jpg\" alt=\"Customer loyalty program\" width=\"1200\" height=\"750\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/750;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7056\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/customer-loyalty-program.jpg\" alt=\"Customer loyalty program\" width=\"1200\" height=\"750\" \/><\/noscript><\/p>\n<p>With more people using their mobile devices to browse the internet, you\u2019ll have to ensure your campaign is responsive on a mobile device. Thankfully, our drag-and-drop editor makes it easy for you to create mobile-responsive marketing campaigns.<\/p>\n<p>A loyalty program can also be an opportunity to <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/36-best-lead-generation-tools\/\">generate new leads<\/a>, even if that isn\u2019t your main goal. When these first-time visitors land on your website, you\u2019ll need to add them to your contact list so that you can get in touch with them afterward. Adoric can also help you with this.<\/p>\n<p>Want to start exploring Adoric? <a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\">Sign up<\/a> for free.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Determine_Your_Business_Goals\"><\/span>2. Determine Your Business Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first thing to do when setting up a customer loyalty program is to do your due diligence by conducting some research and analyzing important aspects of your business. This will help you to choose a loyalty program that aligns with your business objectives.<\/p>\n<p>Analyze the size and type of your business, your business objectives, and your budget. This will help you decide what kind of loyalty program is feasible for your brand.<\/p>\n<p>Go a step further by building a <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/a-guide-to-creating-and-optimizing-customer-journey-map\/\">customer journey map<\/a>. This will help you to understand your customers.<\/p>\n<p>After all, your loyalty program can only be successful if it appeals to your customers.<\/p>\n<p>&nbsp;<\/p>\n<p>If you\u2019ve been collecting data about your customers, dig into your archives and look out for trends in customer behavior and expectations. Also, study the current market trends.<\/p>\n<p>If you haven\u2019t been collecting customer data, you can set up a survey on your website using tools like Survey Monkey, Zoho, Survey Gizmo, etc. You can also conduct a poll on social media to get your required information.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_a_Creative_Name_for_Your_Customer_Loyalty_Program\"><\/span>3. Use a Creative Name for Your Customer Loyalty Program<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don\u2019t just call it \u201cLoyalty Program\u201d. Get creative. Give your loyalty program a name that will trigger curiosity and excitement from your customers. It should also be distinct from other loyalty programs they may already be part of.<\/p>\n<p>Choose a name that your customers will connect well with.<\/p>\n<p>Think of a name that resonates with your brand, industry, or customers. The best way to do this is to adopt a name that portrays brand values that your customers share.<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/brand-awareness-social-media\/\">31 ways to increase brand awareness<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"4_Make_It_Easy_for_Your_Customers_to_Participate\"><\/span>4. Make It Easy for Your Customers to Participate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As a rule-of-thumb, make it easy for your customers to participate in your loyalty program. Also make it easy for them to redeem their rewards.<\/p>\n<p>This doesn&#8217;t just stop at the sign-up stage. Your rules should be easy to understand. Your customers should also find it easy to track and redeem rewards to avoid losing interest in your loyalty program.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Make_Your_Rewards_Customer-centric\"><\/span>5. Make Your Rewards Customer-centric<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting up a loyalty program isn&#8217;t enough. It must appeal to your customers. One way to do this is to consider your customers&#8217; preferences when deciding on the rewards to give out.<\/p>\n<p>Analyze your customers&#8217; unique needs and buying behaviors and use this information as a guide to making this decision.<\/p>\n<p>This is the best way to motivate your customers to participate in your loyalty program.<\/p>\n<p>If you think your customers might undervalue your products if you give them discounts, consider offering a non-monetary reward instead.<\/p>\n<p>In summary, customer-centric rewards differentiate you from other loyalty programs out there and help you generate lasting brand loyalty from your customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Set_Goals_and_Track_Them\"><\/span>6. Set Goals and Track Them<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Just like every other marketing endeavor, don&#8217;t launch a loyalty program without first setting goals.<\/p>\n<p>Setting goals will help you know which rewards are working and which ones are not. It also allows you to track the general performance of your loyalty program. Plus, it helps you to clearly know if it is impacting your bottom line positively.<\/p>\n<p>Don&#8217;t stop at setting goals; put measures in place to track them. You can use <a target=\"_blank\" href=\"https:\/\/www.freshworks.com\/crm\/small-business\/\">CRM for SMEs<\/a>, specifically tailored software to efficiently monitor these metrics.<\/p>\n<p>Important metrics to look out for are your customer retention rates, <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/what-is-a-good-conversion-rate-2020\/\">conversion rate<\/a>, churn rate, and net promoter score (the degree to which people are likely to recommend your brand to their peers).<\/p>\n<h2 id=\"inspiring\"><span class=\"ez-toc-section\" id=\"7_Inspiring_Customer_Loyalty_Programs_You_Can_Copy\"><\/span>7 Inspiring Customer Loyalty Programs You Can Copy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are different types of loyalty programs.<\/p>\n<p>Some reward customers for referring other buyers. Others reward them just for making a purchase.<\/p>\n<p>And in some cases, both efforts are rewarded. You should choose which one(s) work best for your business and run with it.<\/p>\n<p>Need some inspiration? Here are some examples worth copying:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Dominos_Pizza_Points-Based_Loyalty_Program\"><\/span>1. Domino\u2019s Pizza (Points-Based Loyalty Program)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Domino\u2019s loyalty program is a typical example of a points-based loyalty program. This is the most popular type of customer loyalty program that exists.<\/p>\n<p>It\u2019s tagged \u201cPiece of the Pie Rewards\u201d. This name sure makes an impression, doesn\u2019t it?<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7057 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/customer-reward.jpg\" alt=\"Customer reward programs\" width=\"1346\" height=\"768\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1346px; --smush-placeholder-aspect-ratio: 1346\/768;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7057\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/customer-reward.jpg\" alt=\"Customer reward programs\" width=\"1346\" height=\"768\" \/><\/noscript><\/p>\n<p>The Domino\u2019s loyalty program involves rewarding customers with 10 points for every order they make either on phone, with its app, or in person.<\/p>\n<p>Customers who sign up for its loyalty program also enjoy additional perks like special promotions and offers.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7059 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/customer-reward-program-2.jpg\" alt=\"customer loyalty program\" width=\"1346\" height=\"768\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1346px; --smush-placeholder-aspect-ratio: 1346\/768;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-7059 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/customer-reward-program-2.jpg\" alt=\"customer loyalty program\" width=\"1346\" height=\"768\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Fruce_Points-Based_Loyalty_Program\"><\/span>2. Fruce (Points-Based Loyalty Program)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Fruce is a small beverage business based in Singapore. As a relatively new brand, they wanted to establish customer loyalty. They did this by setting up a loyalty program that allows a customer to earn one stamp for every drink they buy. With twenty stamps, they can redeem a free cup of drink.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7060 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/fruce.jpg\" alt=\"Fruce \" width=\"767\" height=\"1024\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 767px; --smush-placeholder-aspect-ratio: 767\/1024;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7060\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/fruce.jpg\" alt=\"Fruce \" width=\"767\" height=\"1024\" \/><\/noscript><\/p>\n<p>According to CandyBar, 70% of Fruce\u2019s customers are loyal customers with 2 or more visits. 1 in 2 customers has made 4 or more visits.<\/p>\n<p>If you were looking for a small business loyalty program example, there &#8211; you have it!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Barnes_Noble_Paid_Membership-Based_Loyalty_Program\"><\/span>3. Barnes &amp; Noble (Paid Membership-Based Loyalty Program)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Barnes &amp; Noble runs a paid membership-based loyalty program where loyal customers are rewarded with exclusive benefits.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7061 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/boost-customer-engagement.jpg\" alt=\"Boost customer engagement\" width=\"1344\" height=\"437\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1344px; --smush-placeholder-aspect-ratio: 1344\/437;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7061\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/boost-customer-engagement.jpg\" alt=\"Boost customer engagement\" width=\"1344\" height=\"437\" \/><\/noscript><\/p>\n<p>Paid loyalty programs require customers to pay a fixed amount of money once or periodically to be part of a membership club.<\/p>\n<p>But how did Barnes and Nobles convince customers to join their club?<\/p>\n<p>They simply ensured that the benefits outweigh the cost of the subscription of just $25.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7058 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/customer-reward-program.jpg\" alt=\"Customer reward programs\" width=\"832\" height=\"475\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 832px; --smush-placeholder-aspect-ratio: 832\/475;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7058\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/customer-reward-program.jpg\" alt=\"Customer reward programs\" width=\"832\" height=\"475\" \/><\/noscript><\/p>\n<p>For a book-lover, the benefits definitely outweigh the membership cost.<\/p>\n<p>To get the best results from paid programs, target existing customers who are already familiar with the value your brand offers. New customers may not readily pay for a loyalty program unless they are sure of the benefits they\u2019ll get from it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Sephora_Tiered_Loyalty_Program\"><\/span>4. Sephora (Tiered Loyalty Program)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sephora\u2019s Beauty Insider program is one of the most successful loyalty programs that exist. You can tell from its membership strength of over 25 million loyal customers. What\u2019s more, its loyalty program plowed in about 80% of its sales in 2018.<\/p>\n<p>It has a three-tiered system of rewards and is also point-based. As customers spend more, they earn points and move up the tiers of the loyalty program. The customers are then eligible for exclusive benefits based on the tier they are at.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7062 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/Sephora.jpg\" alt=\"Sephora customer loyalty program\" width=\"1346\" height=\"716\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1346px; --smush-placeholder-aspect-ratio: 1346\/716;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7062\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/Sephora.jpg\" alt=\"Sephora customer loyalty program\" width=\"1346\" height=\"716\" \/><\/noscript><\/p>\n<p>Perhaps the most exciting part of the Sephora loyalty program is that it allows members to choose how to redeem their points. Of course, there are terms and conditions attached to that.<\/p>\n<p>This flexibility makes Sephora\u2019s loyalty program customer-centric and can easily boost engagement among its customers.<\/p>\n<p>Sephora also created a community where members of its loyalty program can interact with each other and give feedback to the brand. From this community, they get valuable customer insights useful for future product development and improving customer experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_The_Body_Shop_Value-Based_Loyalty_Program\"><\/span>5. The Body Shop (Value-Based Loyalty Program)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <a target=\"_blank\" href=\"https:\/\/www.thebodyshop.com\/en-us\/love-your-body-club\">Body Shop\u2019s loyalty program<\/a> deviates a little from the norm. It doesn\u2019t just give its customers discounts; it also allows them to donate their earnings to charity.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7063 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/image3.jpg\" alt=\"Customer loyalty program\" width=\"1340\" height=\"580\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1340px; --smush-placeholder-aspect-ratio: 1340\/580;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7063\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/image3.jpg\" alt=\"Customer loyalty program\" width=\"1340\" height=\"580\" \/><\/noscript><\/p>\n<p>By giving their customers the option to give to charity, they let their customers know that they aren\u2019t just about money and making profits.<\/p>\n<p>When your customers see that your brand shares the same values with them, they are more likely to trust you and keep buying from you. Building a loyalty program based on shared values presents an opportunity to develop a deeper relationship with customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Marvel_Points-Based_Tier-Based_Loyalty_Program\"><\/span>6. Marvel (Points-Based\/ Tier-Based Loyalty Program)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Marvel, the superhero films producers, run a points-based loyalty program that rewards fans for things they already do. Some of these activities include engaging with the brand on social media, reading content on their website, taking surveys, etc.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7064 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/Marvel-loyalty-program.jpg\" alt=\"Marvel loyalty program\" width=\"1339\" height=\"611\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1339px; --smush-placeholder-aspect-ratio: 1339\/611;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7064\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/Marvel-loyalty-program.jpg\" alt=\"Marvel loyalty program\" width=\"1339\" height=\"611\" \/><\/noscript><\/p>\n<p>With these points, fans can redeem branded items from Marvel\u2019s store. These rewards are perfect for avid Marvel fans and easily fosters loyalty among them.<\/p>\n<p>In addition to rewarding her fans with points, it also runs a tiered system that offers extra exclusive perks like birthday presents, access to special discounts and exclusive content, etc.<\/p>\n<p>Fans attain these tiers as they continue to engage with the brand. This way, Marvel encourages her fans to engage with their brand even more.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7065 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/Marvel-customer-loyalty-program.jpg\" alt=\"\" width=\"1345\" height=\"717\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1345px; --smush-placeholder-aspect-ratio: 1345\/717;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7065\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/Marvel-customer-loyalty-program.jpg\" alt=\"\" width=\"1345\" height=\"717\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Nike_Progress-Based_Loyalty_Program\"><\/span>7. Nike (Progress-Based Loyalty Program)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Progress is a positive psychological trigger that can motivate people to take action. <a target=\"_blank\" href=\"https:\/\/www.nike.com\/membership\">Nike<\/a> leverages this in their loyalty program and builds it around progress in specific activities that appeal to its customers.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7066 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/Nike-customer-loyalty-program.jpg\" alt=\"Nike Customer loyalty program\" width=\"1339\" height=\"768\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1339px; --smush-placeholder-aspect-ratio: 1339\/768;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7066\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/09\/Nike-customer-loyalty-program.jpg\" alt=\"Nike Customer loyalty program\" width=\"1339\" height=\"768\" \/><\/noscript><\/p>\n<p>The Nike Run Club and Nike Training Club are different segments of its loyalty program with separate apps that cater to its customers.<\/p>\n<p>The Nike loyalty program rewards customers with badges, free delivery, birthday presents, special promos, exclusive access to new products, etc.<\/p>\n<p>This type of loyalty program allows you to incorporate your brand into your customers\u2019 lifestyles. By doing this, you\u2019ll develop a strong relationship with your customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Customer loyalty programs go a long way in helping you build customer loyalty. Setting one up doesn\u2019t have to be complicated.<\/p>\n<p>Follow the guide provided in this post and you&#8217;re well on your way to setting up a successful Customer Loyalty Program.<\/p>\n<p>Ready to take Adoric for a spin? Sign up for a free account right away!<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\" class=\"big-button\">Try Adoric for Free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer loyalty programs can help boost engagement, and, of course, loyalty with your customers. Learn how to set up and run one successfully in this post. <\/p>\n","protected":false},"author":15,"featured_media":7068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Boost Engagement With Customer Loyalty Programs - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Customer loyalty programs can help boost engagement, and, of course, loyalty with your customers. 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