{"id":7312,"date":"2021-10-01T08:48:20","date_gmt":"2021-10-01T05:48:20","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=7312"},"modified":"2023-07-24T16:42:41","modified_gmt":"2023-07-24T13:42:41","slug":"20-lead-generation-ideas","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/","title":{"rendered":"20 Lead Generation Ideas for SaaS Startups"},"content":{"rendered":"<p>Have you been searching for cost-effective lead generation ideas for your SaaS startup?<\/p>\n<p>Or maybe, you just realized that your pipeline of leads for your business has dried, and you need to do something about it?<\/p>\n<p>Either way, this post is for you.<\/p>\n<p>In it, you will learn 20 lead generation strategies to keep your business going and revenue coming in.<\/p>\n<p>Let\u2019s get things started, shall we?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#1_Convert_Your_Website_Traffic_Into_Leads_With_Adoric\" title=\"1. Convert Your Website Traffic Into Leads With Adoric\">1. Convert Your Website Traffic Into Leads With Adoric<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#2_Create_a_Lead_Generation_Process_via_Email_Marketing\" title=\"2. Create a Lead Generation Process via Email Marketing\">2. Create a Lead Generation Process via Email Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#3_Build_a_Conversion_Funnel_to_Generate_Business_Leads\" title=\"3. Build a Conversion Funnel to Generate Business Leads\">3. Build a Conversion Funnel to Generate Business Leads<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#Step_1_Generate_Substantial_Traffic\" title=\"Step 1: Generate Substantial Traffic\">Step 1: Generate Substantial Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#Step_2_Drive_That_Traffic_to_a_Landing_Page\" title=\"Step 2: Drive That Traffic to a Landing Page\">Step 2: Drive That Traffic to a Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#Step_3_Capture_Emails_With_a_Demo\" title=\"Step 3: Capture Emails With a Demo\">Step 3: Capture Emails With a Demo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#Step_4_Follow_Up_Your_Leads_via_Email_or_Phone_Call\" title=\"Step 4: Follow Up Your Leads via Email or Phone Call\">Step 4: Follow Up Your Leads via Email or Phone Call<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#Step_5_Rinse_and_Repeat\" title=\"Step 5: Rinse and Repeat\">Step 5: Rinse and Repeat<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#4_Create_Enticing_Lead_Magnets\" title=\"4. Create Enticing Lead Magnets\">4. Create Enticing Lead Magnets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#5_Generate_B2B_Leads_via_Cold_Emailing\" title=\"5. Generate B2B Leads via Cold Emailing\">5. Generate B2B Leads via Cold Emailing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#6_Get_Active_on_Quora\" title=\"6. Get Active on Quora\">6. Get Active on Quora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#7_Become_a_Redditor\" title=\"7. Become a Redditor\">7. Become a Redditor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#8_Get_On_With_Content_Marketing\" title=\"8. Get On With Content Marketing\">8. Get On With Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#9_Run_an_Affiliate_Program\" title=\"9. Run an Affiliate Program\">9. Run an Affiliate Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#10_Reward_Your_First_Set_of_Paying_Users\" title=\"10. Reward Your First Set of Paying Users\">10. Reward Your First Set of Paying Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#11_Run_a_Lead_Generation_Campaign_via_Ads\" title=\"11. Run a Lead Generation Campaign via Ads\">11. Run a Lead Generation Campaign via Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#12_Attend_Meetups_and_Events\" title=\"12. Attend Meetups and Events\">12. Attend Meetups and Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#13_Leverage_the_Power_of_Testimonials\" title=\"13. Leverage the Power of Testimonials\">13. Leverage the Power of Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#14_Get_Listed_on_G2_or_Capterra\" title=\"14. Get Listed on G2 or Capterra\">14. Get Listed on G2 or Capterra<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#15_Promote_Your_Business_on_LinkedIn\" title=\"15. Promote Your Business on LinkedIn\">15. Promote Your Business on LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#16_Leverage_Product_Hunt\" title=\"16. Leverage Product Hunt\">16. Leverage Product Hunt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#17_Support_a_Charitable_Cause\" title=\"17. Support a Charitable Cause\">17. Support a Charitable Cause<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#18_Target_Competitors_Customers\" title=\"18. Target Competitors\u2019 Customers\">18. Target Competitors\u2019 Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#19_Medium_Is_Excellent_for_Lead_Generation\" title=\"19. Medium Is Excellent for Lead Generation\">19. Medium Is Excellent for Lead Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#20_Reach_Out_to_Bloggers\" title=\"20. Reach Out to Bloggers\">20. Reach Out to Bloggers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/20-lead-generation-ideas\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Convert_Your_Website_Traffic_Into_Leads_With_Adoric\"><\/span>1. Convert Your Website Traffic Into Leads With Adoric<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7313 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/lead-generation-for-startup.jpg\" alt=\"lead generation for startups\" width=\"1339\" height=\"654\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1339px; --smush-placeholder-aspect-ratio: 1339\/654;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7313\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/lead-generation-for-startup.jpg\" alt=\"lead generation for startups\" width=\"1339\" height=\"654\" \/><\/noscript><\/p>\n<p>When put to good use, your website can become a lead generation machine. But how do you even make that possible?<\/p>\n<p>Simple. By deploying Adoric to your website.<\/p>\n<p>Adoric comes with a ton of tools specially designed to help you convert your website traffic into leads, and eventually sales.<\/p>\n<p>One of such tools is our attention-grabbing <a target=\"_blank\" href=\"https:\/\/adoric.com\/templates?layout=boxes\">opt-in popups<\/a>. They let you capture your visitors\u2019 email addresses and other contact details you may need for marketing purposes.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7314 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/lead-generation-ideas.jpg\" alt=\"lead generation ideas\" width=\"730\" height=\"474\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 730px; --smush-placeholder-aspect-ratio: 730\/474;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7314\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/lead-generation-ideas.jpg\" alt=\"lead generation ideas\" width=\"730\" height=\"474\" \/><\/noscript><\/p>\n<p>To make your popups more enticing, you can add a <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/beginners-guide-to-creating-powerful-lead-magnets\/\">lead magnet<\/a> to them. More on that shortly.<\/p>\n<p>If you fear that popup might ruin your visitors\u2019 browsing experience, consider using our <a target=\"_blank\" href=\"https:\/\/adoric.com\/templates?layout=bars\">floating bar<\/a> or <a target=\"_blank\" href=\"https:\/\/adoric.com\/templates?layout=sliders\">slide-in<\/a> templates. They are way less intrusive, but yet attention-grabbing.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7315 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/slide-ins.jpg\" alt=\"Slide-in popups\" width=\"1200\" height=\"750\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/750;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7315\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/slide-ins.jpg\" alt=\"Slide-in popups\" width=\"1200\" height=\"750\" \/><\/noscript><\/p>\n<p>But that\u2019s not all.<\/p>\n<p>Adoric has lots of other features all uniquely designed to help you win a ton of leads for your SaaS startup.<\/p>\n<p>They include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">A <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/countdown-timer\/\">Countdown timer<\/a> to create <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-ecommerce-fomo-techniques\/\">FOMO<\/a> with your visitors and make them swiftly sign up for your product rather than dilly-dallying.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/exit-intent-pop-ups\/\">Exit-intent<\/a> technology that lets you capture back visitors attempting to leave your website.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/triggers\/\">Trigger<\/a> control which you can use to set when your popups appear on your visitors\u2019 screens.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u00a0<a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/\">Audience targeting<\/a> feature that ensures your opt-in forms are shown to the right people.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Seamless integration with all major Email Service Providers like Mailchimp, Aweber, etc.<\/li>\n<\/ul>\n<p>Ready to take Adoric for a spin?<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\" class=\"big-button\">Sign up for free account<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Create_a_Lead_Generation_Process_via_Email_Marketing\"><\/span>2. Create a Lead Generation Process via Email Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After capturing the emails of potential users of your product with our popups, what then do you do with them?<\/p>\n<p>This is where email marketing comes into play. And trust me, email marketing pays big time.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.campaignmonitor.com\/company\/annual-report\/2016\/\">Research<\/a> has it that for every $1 you spend on email marketing, you get $44 back.<\/p>\n<p>Thankfully, email marketing isn\u2019t as hard as it might seem on the surface. All you have to do is to get an Email service provider, add the emails you collect to it, craft attention-grabbing email copies, and send them out when the time is right. You may consider talking to a marketing advisor to help you set up your first email marketing campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Build_a_Conversion_Funnel_to_Generate_Business_Leads\"><\/span>3. Build a Conversion Funnel to Generate Business Leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lead generation is never really complete without an efficient conversion funnel.<\/p>\n<p>And the reason is simple: not every potential customer that arrives at your website is ready to make a purchase. The same holds if you <a target=\"_blank\" href=\"https:\/\/www.refrens.com\/lead-management-software\">generate leads<\/a> through ads, social media marketing, or emails.<\/p>\n<p>What to do?<\/p>\n<p>Build a conversion funnel to nurture your leads across their buying journey.<\/p>\n<p>But what is a conversion funnel by the way?<\/p>\n<p>Simply put, a conversion funnel &#8211; or a sales funnel &#8211;\u00a0 is a visual representation of the path a lead goes from taking interest in your product\/service to when they eventually convert into paying customers.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7319 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/conversion-funnel.jpg\" alt=\"lead conversion funnel\" width=\"886\" height=\"796\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 886px; --smush-placeholder-aspect-ratio: 886\/796;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7319\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/conversion-funnel.jpg\" alt=\"lead conversion funnel\" width=\"886\" height=\"796\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/www.freepik.com\/free-vector\/business-sales-funnel-infographic_13381549.htm#page=1&amp;query=conversion%20funnel&amp;position=4\"><i>Image source<\/i><\/a><\/p>\n<p>So, how do you build a conversion funnel?<\/p>\n<p>Well, the truth is, there\u2019s no singular effective method for building a conversion funnel. But, here\u2019s the one we use at Adoric and has worked pretty well for us.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_1_Generate_Substantial_Traffic\"><\/span>Step 1: Generate Substantial Traffic<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>SEO, Content Marketing and Link Building, Facebook ads, PPC &#8211; they all work well for generating traffic. Just go for whatever hits the spot for you.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_2_Drive_That_Traffic_to_a_Landing_Page\"><\/span>Step 2: Drive That Traffic to a Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Once you\u2019ve generated substantial traffic, next is driving that traffic somewhere. What better place to drive it than a custom-built landing page?<\/p>\n<p>Not your website\u2019s home, about, or contact page, but a dedicated landing page. This is where the conversion will occur. That is to say, it\u2019s on your landing page that a visitor will convert into a lead.<\/p>\n<p>Need help building a landing page?<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/\">How to build a landing page easily<\/a><\/p><\/blockquote>\n<h4><span class=\"ez-toc-section\" id=\"Step_3_Capture_Emails_With_a_Demo\"><\/span>Step 3: Capture Emails With a Demo<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Offering a demo to your potential customers is definitely a no-brainer. How unfortunate that many new SaaS startups miss it.<\/p>\n<p>Offer a free demo, and in return, ask for their emails. Any visitor that successfully signs up for one is a warm lead.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_4_Follow_Up_Your_Leads_via_Email_or_Phone_Call\"><\/span>Step 4: Follow Up Your Leads via Email or Phone Call<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Like I earlier highlighted, any visitor that signs up for your demo is a warm lead. Thus, they will be welcoming with your <a target=\"_blank\" href=\"https:\/\/quickmail.io\/follow-up-software\">follow-up<\/a> calls and emails.<\/p>\n<p>It\u2019s only a matter of time before they shell out their money on your SaaS product.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Step_5_Rinse_and_Repeat\"><\/span>Step 5: Rinse and Repeat<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Repeat the process, and you have a solid conversion funnel in place.<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/\">How to build an email marketing funnel<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"4_Create_Enticing_Lead_Magnets\"><\/span>4. Create Enticing Lead Magnets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How do you convince people to give you their email addresses willingly? Simply asking them to do so won\u2019t cut it.<\/p>\n<p>But enticing them with something of value will most likely.<\/p>\n<p>This is where a lead magnet comes into play.\u00a0 Lead generation is the lifeblood of every business, real estate inclusive. That is why having a pipeline full of inbound and outbound lead generation is essential for your business to stay afloat. Lead magnets, basically, are resources\/services you offer for free to potential customers in exchange for their contact details.<\/p>\n<p>So, what lead magnet can make a good fit for your SaaS business? Well, quite a lot!<\/p>\n<p>Here are free stuff you can give away to attract quality leads:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Product trial<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Consultation<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Evaluation\/assessment<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Toolkits<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Video tutorials<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Early bird discount<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Etc.<\/li>\n<\/ul>\n<p>Just put your thinking cap on.<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/beginners-guide-to-creating-powerful-lead-magnets\/\">Beginners\u2019 guide to creating lead magnets<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"5_Generate_B2B_Leads_via_Cold_Emailing\"><\/span>5. Generate B2B Leads via Cold Emailing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Does the thought of writing unsolicited emails to potential customers scare you? It should, of course. However, it works.<\/p>\n<p>Though intimidating at first, cold emailing &#8211; when done right &#8211; can help you drum up lots of leads for your business. The coolest part is, it is cost-effective. Almost costs next to nothing.<\/p>\n<p>But where do you start? Simple. Start by collecting emails from potential customers for your product.<\/p>\n<p>I know what you are thinking; where do you even find the emails? Here are a couple of strategies you could use to find those emails<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Head over to <a target=\"_blank\" href=\"https:\/\/www.crunchbase.com\/\">Crunchbase<\/a>; you will find lots of qualified leads there<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use Email Hunter to find the emails of prospects<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u00a0LinkedIn can also come in handy along with automation tools for extracting LinkedIn search results.<\/li>\n<\/ul>\n<p>When you\u2019ve found the emails, your next task is crafting a compelling email copy that can\u2019t be ignored.<\/p>\n<p>Need help with that? Check this post from our blog archive<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-write-cold-emails\/\">How to write cold emails that get responses<\/a><\/p><\/blockquote>\n<p>Keep in mind that volume is the key to making cold emailing work for you. That is to say, don\u2019t just send out 5 awesome emails, and then sit back and wait for a response. Send 5,000 instead \ud83d\ude0e<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Get_Active_on_Quora\"><\/span>6. Get Active on Quora<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Where likely do you think most of your potential clients\/customers will be hanging out online? Among the myriad of possible places, Quora is definitely one of them.<\/p>\n<p>Now, wouldn\u2019t it make sense to also hang around Quora too? Doing so will give you a chance to get closer to your goal of winning customers for your product.<\/p>\n<p>Technically, this is known as Quora marketing. Many tech companies do it.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7320 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/Quora-for-lead-generation.jpg\" alt=\"Quora for lead generation\" width=\"1282\" height=\"584\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1282px; --smush-placeholder-aspect-ratio: 1282\/584;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7320\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/Quora-for-lead-generation.jpg\" alt=\"Quora for lead generation\" width=\"1282\" height=\"584\" \/><\/noscript><\/p>\n<p>All you have to do is to create a profile on the Q&amp;A platform. When you have done that, get on with answering questions that relate to your niche.<\/p>\n<p>Better still, find a Quora group that is parallel to your industry and get active there. With time and dedication, your efforts will definitely pay off.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Become_a_Redditor\"><\/span>7. Become a Redditor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a target=\"_blank\" href=\"https:\/\/www.reddit.com\/\">Reddit<\/a> isn\u2019t called the front page of the internet for nothing; it\u2019s one of the largest -if not the entire largest &#8211; online forum.<\/p>\n<p>As such, it\u2019s also a good place to hang out in the hopes of finding potential users of your SaaS product.<\/p>\n<p>So, how do you then leverage Reddit to generate leads for your business?<\/p>\n<p>Look for relevant subreddits that relate to your business and get active there. And there are lots of them. Just search and dozens of them would pop up.<\/p>\n<p>Thankfully, unlike Quora, you don\u2019t really have to answer questions to get noticed on Reddit. Simply reading through conversions will do. You could also take a step further by sending pitches to prospects.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Get_On_With_Content_Marketing\"><\/span>8. Get On With Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What better way to inform and educate potential users about your product than with content? So get on with it.<\/p>\n<p>Content in this context isn\u2019t only limited to blog posts: video, podcast, and even graphics are all in the mix.<\/p>\n<p>What to do?<\/p>\n<p>After publishing a post, promote it on Facebook or Google via paid ads.<\/p>\n<p>Open a YouTube or even TikTok channel to promote your videos. Get creative!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Run_an_Affiliate_Program\"><\/span>9. Run an Affiliate Program<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For your SaaS business to succeed, you need referrals &#8211; lots of them. Friends, colleagues, and even family members can refer business to you. But they will never be enough.<\/p>\n<p>To this end, you need to set up and maintain an affiliate program. When done right, such programs can bring you a steady stream of referrals.<\/p>\n<p>But wait a minute, do you even know what an affiliate program is all about?<\/p>\n<p>Basically, it\u2019s a program that rewards people for every successful referral\/lead they send your way. That means others get to market your product, and you reward them for doing so.<\/p>\n<p>Thankfully, setting one up isn\u2019t that hard. Simply head over to Commission Junction (CJ) and register as an Advertiser.<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/best-affiliate-marketing-plugins\/\">17 Affiliate marketing plugins for WordPress<\/a><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"10_Reward_Your_First_Set_of_Paying_Users\"><\/span>10. Reward Your First Set of Paying Users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rewarding people for sending you business is cool. Extending the same gesture to your first set of paying users is cooler.<\/p>\n<p>Now, you don\u2019t necessarily need to reward them with money and any financial incentives. Something as simple as a full-year worth of subscription will cut it.<\/p>\n<p>Better yet, offer branded T-shirts as a reward. They are cheap to print on <a target=\"_blank\" href=\"https:\/\/www.uberprints.com\/\">Uberprint<\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7321 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/Uberprints.jpg\" alt=\"Uberprints\" width=\"1339\" height=\"620\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1339px; --smush-placeholder-aspect-ratio: 1339\/620;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7321\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/Uberprints.jpg\" alt=\"Uberprints\" width=\"1339\" height=\"620\" \/><\/noscript><\/p>\n<p>Just get creative.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Run_a_Lead_Generation_Campaign_via_Ads\"><\/span>11. Run a Lead Generation Campaign via Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bootstrapping a business from scratch can be challenging. To gather momentum and scale up, you might have to spend a lot on ads to get eyeballs on your business.<\/p>\n<p>However, it\u2019s going to be well worth it.<\/p>\n<p>So, while you are exploring free, cost-effective methods for promoting your SaaS business, be willing to spend some dough on ads.<\/p>\n<p>Facebook, Google, and YouTube ads are all good starting points.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"12_Attend_Meetups_and_Events\"><\/span>12. Attend Meetups and Events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before the advent of the internet &#8211; and all the tech gizmos we use today &#8211; business owners mainly relied on word-of-mouth marketing to promote their business.<\/p>\n<p>It worked; and still works to date.<\/p>\n<p>But for word-of-mouth marketing to work, you have to talk to the right people. And what better place to meet these people than meetups and industry events?<\/p>\n<p>So get off your bum and go look for meetups to attend.<\/p>\n<p>Not sure how to find one?<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.eventbrite.com\/\">Eventbrite<\/a> and <a target=\"_blank\" href=\"https:\/\/www.meetup.com\/\">Meetup<\/a> can help.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"13_Leverage_the_Power_of_Testimonials\"><\/span>13. Leverage the Power of Testimonials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have you managed to get a handful of reviews and testimonials from your previous customers? Let the whole wide world know about them.<\/p>\n<p>By doing so, you\u2019d be building trust with potential users of your software.<\/p>\n<p>You can even take things further by asking people to try your software for free and then leave reviews afterward.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"14_Get_Listed_on_G2_or_Capterra\"><\/span>14. Get Listed on G2 or Capterra<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting listed on <a target=\"_blank\" href=\"https:\/\/www.g2.com\/\">G2<\/a> or <a target=\"_blank\" href=\"https:\/\/www.capterra.com\/\">Capterra<\/a> will help give your business a lot of exposure.<\/p>\n<p>These are two review sites where SaaS users often check when looking to purchase online software.<\/p>\n<p>Plus, getting listed there can help give a boost to your website\u2019s traffic.<\/p>\n<p>To this end, it makes a whole lot of sense to get listed on one &#8211; or both &#8211; of them.<\/p>\n<p>They aren\u2019t free, though, but are really worth the money<\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_Promote_Your_Business_on_LinkedIn\"><\/span>15. Promote Your Business on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Promoting your business on LinkedIn can go a long way in generating leads for your SaaS business.<\/p>\n<p>To start, simply create a profile for your business. Ensure the profile is properly optimized for search by adding relevant keywords into your copy.<\/p>\n<p>Once your profile is all set up, hunt for endorsements like your life depends on it. Take things a bit further by posting insightful content, connecting with other professionals, running sponsored ads, etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"16_Leverage_Product_Hunt\"><\/span>16. Leverage Product Hunt<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The early stage of any startup is, more often than not, the most difficult. Getting your first users at this stage can be a grueling, uphill battle.<\/p>\n<p>But you can ease the process by getting your product listed on <a target=\"_blank\" href=\"https:\/\/www.producthunt.com\/\">Product Hunt<\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7322 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/Product-hunt.jpg\" alt=\"Lead generation ideas\" width=\"1340\" height=\"344\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1340px; --smush-placeholder-aspect-ratio: 1340\/344;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7322\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/Product-hunt.jpg\" alt=\"Lead generation ideas\" width=\"1340\" height=\"344\" \/><\/noscript><\/p>\n<p>Product Hunt is a website where startup founders and marketers looking to connect with product users congregate.<\/p>\n<p>To use, all you have to do is to submit the URL to your SaaS product, allow users to test it for free, and then upvote it if they deem it useful.<\/p>\n<p>The more votes your product gets, the better exposure it gets. That means more users for you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"17_Support_a_Charitable_Cause\"><\/span>17. Support a Charitable Cause<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Supporting a charitable cause is one effective, yet overlooked lead generation strategy for SaaS startups.<\/p>\n<p>Not only does doing so help to give your business a lot of exposure, it also helps to build trust with your customers.<\/p>\n<p>Nevertheless, you need to be intentional and strategic about it by being picky about the charity you work with.<\/p>\n<p>Your business goal, target audience, and cause should align with whatever charity you opt to work with.<\/p>\n<p>And, don\u2019t forget to let the world know that you support a charitable cause. Make a bold statement with it on your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"18_Target_Competitors_Customers\"><\/span>18. Target Competitors\u2019 Customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sometimes, you just have to take an unorthodox approach to generate leads for your business. One of such approaches is targeting your competitors\u2019 customers.<\/p>\n<p>How?<\/p>\n<p>One is checking their Twitter profile to know the people following them. Then follow those people. Hopefully, they will follow you back.<\/p>\n<p>Another is spying on them using <a target=\"_blank\" href=\"https:\/\/builtwith.com\/\">Builtwith<\/a>.<\/p>\n<p>Builtwith can generate a detailed report of all the websites using a competitor\u2019s product.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7323 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/Builthwith.jpg\" alt=\"Builthwith for lead generation\" width=\"1338\" height=\"648\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1338px; --smush-placeholder-aspect-ratio: 1338\/648;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7323\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/Builthwith.jpg\" alt=\"Builthwith for lead generation\" width=\"1338\" height=\"648\" \/><\/noscript><\/p>\n<h2><span class=\"ez-toc-section\" id=\"19_Medium_Is_Excellent_for_Lead_Generation\"><\/span>19. Medium Is Excellent for Lead Generation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One way to prove your mettle and show potential customers that you know your onions is by publishing insightful content. And regularly.<\/p>\n<p>While posting content on your blog will work, doing so on Medium might be a better option.<\/p>\n<p>For one thing, your content will get better exposure. Medium receives as much as <a target=\"_blank\" href=\"https:\/\/medium.com\/blogging-guide\/how-many-views-do-medium-articles-get-8d259b356ece\">236.65 million<\/a> monthly views.<\/p>\n<p>The better views your content gets, the better the chances of a customer finding you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"20_Reach_Out_to_Bloggers\"><\/span>20. Reach Out to Bloggers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Find bloggers in your industry, reach out to them and ask to be featured as a guest writer. Many will oblige.<\/p>\n<p>If that proves difficult to come by, ask to publish a sponsored content. They will only charge you a fee.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So there you have it; 20 tested and trusted lead generation ideas for your SaaS business.<\/p>\n<p>It\u2019s my hope that you found this piece useful. If you did, be kind enough to share. You might be helping someone.<\/p>\n<p>Ready to see how Adoric can help you generate leads for your business? Sign up for a free account right away.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\" class=\"big-button\">Try Adoric for free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generating leads can be tough work for new startups. But you can win with the right strategies. Here are 20 lead generation ideas you can try for your SaaS startup. <\/p>\n","protected":false},"author":12,"featured_media":7325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>20 Lead Generation Ideas for SaaS Startups - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Generating leads can be tough work for new startups. But you can win with the right strategies. 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