{"id":7344,"date":"2021-10-17T21:18:08","date_gmt":"2021-10-17T18:18:08","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=7344"},"modified":"2024-03-07T00:50:16","modified_gmt":"2024-03-06T21:50:16","slug":"15-customer-acquisition-strategies-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/","title":{"rendered":"15 Customer Acquisition Strategies to Grow Your Business"},"content":{"rendered":"<p>Are you looking to grow the customer base for your new startup, and so looking for the best customer acquisition and retention strategies to use?<\/p>\n<p>This post is for you.<\/p>\n<p>Truth be told; acquiring a new customer isn\u2019t a walk in the park. It costs money and is downright time-consuming.<\/p>\n<p>Nonetheless, with the right strategies, tools, and, of course, grit, you can acquire as many customers as possible while keeping your acquisition cost very low.<\/p>\n<p>And you know, for your business to thrive and stay afloat, you need a lot of customers.<\/p>\n<p>In this post, I will be showing you 35 infallible, sustainable strategies for acquiring new customers for your startup, and without eating into your profit margins.<\/p>\n<p>But before that, let\u2019s have a pep talk about customer acquisition costs. How is it calculated and why should you care?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#Customer_Acquisition_Cost_How_Is_It_Calculated_and_Why_Should_You_Care\" title=\"Customer Acquisition Cost: How Is It Calculated and Why Should You Care?\">Customer Acquisition Cost: How Is It Calculated and Why Should You Care?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#Why_Should_You_Care_About_Your_Startups_CAC\" title=\"Why Should You Care About Your Startup\u2019s CAC?\">Why Should You Care About Your Startup\u2019s CAC?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#15_Cost-effective_Customer_Acquisition_and_Retention_Strategies_for_Startups\" title=\"15 Cost-effective Customer Acquisition and Retention Strategies for Startups\">15 Cost-effective Customer Acquisition and Retention Strategies for Startups<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#1_Convert_Your_Website_Visitors_into_Leads\" title=\"1. Convert Your Website Visitors into Leads\">1. Convert Your Website Visitors into Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#2_Get_on_With_Content_Marketing\" title=\"2. Get on With Content Marketing\">2. Get on With Content Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#3_Attend_Events_and_Tradeshows\" title=\"3. Attend Events and Tradeshows\">3. Attend Events and Tradeshows<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#4_Run_an_Affiliate_Program\" title=\"4. Run an Affiliate Program\">4. Run an Affiliate Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#5_Master_the_Art_of_Creating_Converting_Landing_Pages\" title=\"5. Master the Art of Creating Converting Landing Pages\">5. Master the Art of Creating Converting Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#6_Forge_Partnerships_with_Complimentary_Businesses\" title=\"6. Forge Partnerships with Complimentary Businesses\">6. Forge Partnerships with Complimentary Businesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#7_SMS_Marketing_Works\" title=\"7. SMS Marketing Works\">7. SMS Marketing Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#8_Promote_your_Business_on_Facebook\" title=\"8. Promote your Business on Facebook\">8. Promote your Business on Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#9_Create_a_Google_My_Business_Page\" title=\"9. Create a Google My Business Page\">9. Create a Google My Business Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#10_Send_Cold_Emails\" title=\"10. Send Cold Emails\">10. Send Cold Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#11_Open_a_YouTube_Channel\" title=\"11. Open a YouTube Channel\">11. Open a YouTube Channel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#12_Partner_With_an_Influencer\" title=\"12. Partner With an Influencer\">12. Partner With an Influencer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#13_Look_Into_the_Newspapers\" title=\"13. Look Into the Newspapers\">13. Look Into the Newspapers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#14_Entice_New_Buyers_With_Coupons_and_Discounts\" title=\"14. Entice New Buyers With Coupons and Discounts\">14. Entice New Buyers With Coupons and Discounts<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#How_Does_Falling_Gifts_Game_Work\" title=\"How Does Falling Gifts Game Work?\">How Does Falling Gifts Game Work?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#15_Try_Transit_Advertising\" title=\"15. Try Transit Advertising\">15. Try Transit Advertising<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Customer_Acquisition_Cost_How_Is_It_Calculated_and_Why_Should_You_Care\"><\/span>Customer Acquisition Cost: How Is It Calculated and Why Should You Care?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7338 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/customer-acquisition.jpg\" alt=\"customer acquisition\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7338\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/customer-acquisition.jpg\" alt=\"customer acquisition\" width=\"1024\" height=\"683\" \/><\/noscript><\/p>\n<p>Customer acquisition cost, in the simplest sense, is the average amount it would cost you to get a new customer. It is sometimes called user acquisition cost, though.<\/p>\n<p>Or in another context, it\u2019s the expenditure you would incur in convincing a potential customer to make a purchase from you.<\/p>\n<p>This cost takes account of everything from advertising cost, wages and salaries, maintenance cost, and every expenditure that goes into getting a new customer.<\/p>\n<p>To calculate your startup\u2019s CAC, you simply add up all these costs and then divide it by the total number of customers you acquired over a given period of time.<\/p>\n<p>Take for instance company Doe, a fictitious SaaS company. Over a 6-month period, the company spent a total of $1,000 acquiring 200 customers.<\/p>\n<p>The CAC of company Doe will come out as $1000\/200, equalling $5.<\/p>\n<p>Of course, this is a quick and dirty approach for calculating CAC as there are still many more variables that go into it.<\/p>\n<p>Going deep into details would be going beyond the scope of this post.<\/p>\n<p>But at least you got the point.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_Should_You_Care_About_Your_Startups_CAC\"><\/span>Why Should You Care About Your Startup\u2019s CAC?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you are able to precisely calculate your CAC, projecting your profitability over a long period of time becomes easier.<\/p>\n<p>Moreover, when you know for certain how you spend on each marketing channel to acquire new customers, it makes it easier for you to also know where to double down your marketing efforts.<\/p>\n<p>It&#8217;s that simple.<\/p>\n<p>What\u2019s more, you will know how to reduce and keep it at the barest minimum.<\/p>\n<p>With all that said, let\u2019s go over cost-effective strategies any new startup can use to acquire new customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"15_Cost-effective_Customer_Acquisition_and_Retention_Strategies_for_Startups\"><\/span>15 Cost-effective Customer Acquisition and Retention Strategies for Startups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Acquiring new customers is key to succeeding and staying profitable in business.<\/p>\n<p>To this end, here are 15 ideas you can use to get new customers for your business, and without hurting your ROI, and at the same time <a target=\"_blank\" href=\"https:\/\/chisellabs.com\/glossary\/what-is-customer-acquisition-cost\/\">keeping your CAC low<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Convert_Your_Website_Visitors_into_Leads\"><\/span>1. Convert Your Website Visitors into Leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What better place to start acquiring customers for your business than your website? The best part is that visitors to your website are people that have taken interest in your business. Think of them as warm leads.<\/p>\n<p>How do you capture and convert them into customers?<\/p>\n<p>Easy. Display an <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/email-opt-in-popup-wordpress\/\">email opt-in popup<\/a> like the one below on your web page just when the time is right. The goal is to capture as many emails as possible. These are potential customers &#8211; or <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/leads-generation-real-estate\/\">leads<\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7339 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/lead-generation-ideas-1.jpg\" alt=\"customer acquisition strategy\" width=\"730\" height=\"474\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 730px; --smush-placeholder-aspect-ratio: 730\/474;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7339\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/lead-generation-ideas-1.jpg\" alt=\"customer acquisition strategy\" width=\"730\" height=\"474\" \/><\/noscript><\/p>\n<p>Adoric makes creating these opt-in popups super easy. Even if you\u2019ve never done anything web before, with our <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/drag-and-drop-builder\/\">drag-and-drop builder<\/a>, you can easily build an attention-grabbing email opt-in popup in a matter of minutes.<\/p>\n<p>Better yet, you can bootstrap the popup creation process by starting off with any of our <a target=\"_blank\" href=\"https:\/\/adoric.com\/templates?layout=boxes\">premade templates<\/a>, and then customize them however you wish.<\/p>\n<p>Then when you\u2019ve collected the emails, you can choose to save them on your favourite CRMs like SalesForce, HubSpot, MailChimp, etc.<\/p>\n<p>Ready to try out Adoric and see how many customers it can help you acquire?<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\" class=\"big-button\">Sign up for a free account<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Get_on_With_Content_Marketing\"><\/span>2. Get on With Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content, they say, is king.<\/p>\n<p>That maxim still holds true till today &#8211; and for a reason: content marketing still works.<\/p>\n<p>In fact, statistically speaking, <a target=\"_blank\" href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2017\/09\/2018-b2b-research-final.pdf\">91%<\/a> of marketers say that they use Content Marketing to reach their customers.<\/p>\n<p>The good thing about content marketing is that it offers lots of benefits. One, it can give your startup the exposure that it needs to get off the ground which can further be amplified with an effective headless <a target=\"_blank\" href=\"https:\/\/www.sanity.io\/headless-cms\">content management system<\/a>.<\/p>\n<p>Second, content marketing is very cost-effective.<\/p>\n<p>And third, it gives you a chance to prove your expertise to potential customers. In doing so, you build trust with prospects.<\/p>\n<p>Content marketing often takes different forms. But the most common is blogging.<\/p>\n<p>So, if you haven\u2019t started sharing insightful content on your blog yet, it\u2019s about time you did.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Attend_Events_and_Tradeshows\"><\/span>3. Attend Events and Tradeshows<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sometimes, you have to get offline and make real connections with people by networking. This is because the customer that you are looking for can just be a friend or a contact away.<\/p>\n<p>What better way to start building your network than by attending events and tradeshows?<\/p>\n<p>Maybe you have a shy personality, thus striking up and keeping a conversation going makes you shiver in your pants?<\/p>\n<p>Those are quite understandable but should not hold you back from trying to connect with people.<\/p>\n<p>Asking questions, giving genuine compliments, etc. are good ways to start a conversation.<\/p>\n<p>Additionally, <a target=\"_blank\" href=\"https:\/\/www.travelperk.com\/blog\/why-your-business-needs-a-corporate-travel-program\/\">implementing a corporate travel program<\/a> can also broaden your networking opportunities.<\/p>\n<p>By attending events and tradeshows through organized company trips, you not only enhance your professional network but also open avenues for potential customers.<\/p>\n<p>Try and step outside of your cocoon and you\u2019d be surprised at how many meaningful connections you\u2019d make. From those connections, you can drum up lots of customers for your business.<\/p>\n<p>Not sure how to find events and tradeshows that you can attend?<\/p>\n<p>Online directories like <a target=\"_blank\" href=\"https:\/\/www.eventseye.com\/index.html\">Events Eye<\/a> can help.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Run_an_Affiliate_Program\"><\/span>4. Run an Affiliate Program<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ever thought of recruiting others to market your business? Affiliate marketing is where to look.<\/p>\n<p>Now, the good thing about this setup is that you don\u2019t get to pay salaries to the affiliates that you recruit to promote your business.<\/p>\n<p>They only get paid a percentage commission for every successful referral they send your way.<\/p>\n<p>That way, you won\u2019t incur costs on wages in getting customers for your business. This means lower CAC and a higher <a target=\"_blank\" href=\"https:\/\/www.timecamp.com\/resources\/pmc\/profit-margin-calculator\/\">profit margin for your business<\/a>.<\/p>\n<p>Do bear in mind, however, that running a successful affiliate program requires grit and dedication.<\/p>\n<p>Consequently, you need the right set of tools to make your workload lighter.<\/p>\n<p>Not to worry, we\u2019ve done the heavy lifting for you.<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/best-affiliate-marketing-plugins\/\">17 Best Affiliate Plugins for WordPress<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"5_Master_the_Art_of_Creating_Converting_Landing_Pages\"><\/span>5. Master the Art of Creating Converting Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One mistake that many business owners make is driving traffic to just about any page on their website in the hope that that traffic will somehow magically transform into sales.<\/p>\n<p>If you\u2019ve been doing that, stop it right now!<\/p>\n<p>What to do?<\/p>\n<p>Master the art of creating high-converting landing pages, and, then, send traffic to them. Only then will your client acquisition strategy be more successful.<\/p>\n<p>But what are landing pages by the way?<\/p>\n<p>Basically, any page that you drive traffic to &#8211; that is, a page visitors arrive at after clicking your link &#8211; is a landing page. However, all landing pages aren\u2019t the same.<\/p>\n<p>From the marketing perspective, landing pages serve one sole purpose: to capture the contact details of anyone that interacts with them.<\/p>\n<p>So, they are distinctively different from other regular pages like your website\u2019s home, about, contact, and even sales pages.<\/p>\n<p>Have a look at these two pages:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7342 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/landing-page-2.jpg\" alt=\"how to get new customers\" width=\"1970\" height=\"914\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1970px; --smush-placeholder-aspect-ratio: 1970\/914;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7342\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/landing-page-2.jpg\" alt=\"how to get new customers\" width=\"1970\" height=\"914\" \/><\/noscript><\/p>\n<p>Which do you think will convert the most? The one on the left most definitely &#8211; because it was well set up to capture leads<\/p>\n<p>Not sure how to create a landing page?<\/p>\n<p>Online tools like <a target=\"_blank\" href=\"https:\/\/unbounce.com\/product\/landing-pages\/\">Unbounce<\/a> and <a target=\"_blank\" href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\">Elementor<\/a> can help<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/\">How to create landing pages<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"6_Forge_Partnerships_with_Complimentary_Businesses\"><\/span>6. Forge Partnerships with Complimentary Businesses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Partnering with businesses and organizations that align with yours &#8211; but not competing of course &#8211; can help expand your network. Not only is this strategy efficient, but also cost-effective.<\/p>\n<p>Now, let\u2019s say that you are into Real Estates. The businesses you could partner up with include flooring companies, roofing firms, gardening and cleaning services, etc.<\/p>\n<p>They can point you to potential clients that will need your services.<\/p>\n<p>But for this strategy to work, you have to be willing to give something back in return. Financial incentives, sales commission, return referral can all work.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_SMS_Marketing_Works\"><\/span>7. SMS Marketing Works<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Isn\u2019t SMS marketing old-fashioned and outdated? C\u2019mon, there\u2019s email marketing, PPC, and the likes &#8211; they are sexier and sleek. Why something old-schooled?<\/p>\n<p>Well, the simple truth is, <a target=\"_blank\" href=\"https:\/\/www.salesmate.io\/blog\/sms-marketing\">SMS marketing<\/a> still works &#8211; no matter how archaic it might seem to appear.<\/p>\n<p>For one thing, it enjoys an astonishingly high open rate: <a target=\"_blank\" href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/roi-showdown-sms-marketing-vs-email-marketing\/\">98%<\/a><\/p>\n<p>This is to say, for every 100 people you send texts to, 98 will open it. Email doesn\u2019t even come close at a paltry <a target=\"_blank\" href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\">21.33%<\/a> open rate.<\/p>\n<p>Second, SMS marketing, on average, has a <a target=\"_blank\" href=\"https:\/\/www.textrequest.com\/blog\/sms-marketing-myths\/\">45%<\/a> click-through rate. That is to say, 45 out of 100 people that open your text will click through to your website or landing page if there\u2019s a link in it.<\/p>\n<p>With all that said, it\u2019s about time you started sending texts to the right people, the right frequency, and the right time &#8211; if you haven\u2019t already.<\/p>\n<p>Check out our comprehensive guide on SMS marketing below<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/a-comprehensive-guide-to-sms-marketing\/\">A comprehensive guide to SMS marketing<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"8_Promote_your_Business_on_Facebook\"><\/span>8. Promote your Business on Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you ever wondered how Facebook makes money? Simple. Through ads!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7343 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/facebook-marketing-for-leads.jpg\" alt=\"Facebook ads for acquiring new customers\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7343\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/facebook-marketing-for-leads.jpg\" alt=\"Facebook ads for acquiring new customers\" width=\"1024\" height=\"683\" \/><\/noscript><\/p>\n<p>And not just Facebook, but other social media platforms as well.<\/p>\n<p>If Facebook is still in business to date, it means many businesses are still advertising on the platform. That also means Facebook ads work &#8211; if done properly, of course.<\/p>\n<p>To this end, running Facebook ads can help you win new customers for your business. Thus, it\u2019s about time you gave it a shot if you haven\u2019t already.<\/p>\n<p>Now, before shelling out your hard-earned money on Facebook ads in the hopes of acquiring new customers, keep in mind that you need to be strategic about it. Else, your advertising dollars would go down the drain without anything to show for it.<\/p>\n<p>Hence why you need to do your due diligence to check out our guide on advertising on Facebook<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-find-your-target-audience\/\">How to find your target audience on Facebook<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"9_Create_a_Google_My_Business_Page\"><\/span>9. Create a Google My Business Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are on a shoestring budget and still want to succeed at acquisition retention, setting up Google My Business Page is your best bet.<\/p>\n<p>Google My Business is a free listing tool that lets you take advantage of local SEO Services. Google My Business is a free listing tool that lets you take advantage of <a target=\"_blank\" href=\"https:\/\/www.webservicesct.com\/seo-ct\/\">local SEO agencies<\/a>. To use this tool effectively you can take a help of an <a target=\"_blank\" href=\"https:\/\/brandstory.in\/seo-company-bangalore\/\">SEO agency<\/a> as well to outrank your competitors.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7344 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/Google-My-Business-2.jpg\" alt=\"Google My Business Page\" width=\"1344\" height=\"652\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1344px; --smush-placeholder-aspect-ratio: 1344\/652;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7344\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/Google-My-Business-2.jpg\" alt=\"Google My Business Page\" width=\"1344\" height=\"652\" \/><\/noscript><\/p>\n<p>And in case you are wondering <a target=\"_blank\" href=\"https:\/\/longislandlocalseo.com\/\">local SEO<\/a> connotes online search that is limited within a particular geographic area.<\/p>\n<p>For example, let\u2019s say that you run a restaurant and your business is located in, say, Boston.<\/p>\n<p>If someone in Boston searches for something like \u201crestaurant near me\u201d, if you have an active Google My Business profile, your business would show up. That\u2019s a new business for you.<\/p>\n<p>Setting up a Google My Business page isn\u2019t that hard, and thankfully, we have a comprehensive guide on it as well.<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-optimize-your-google-my-business-page\/\">How to set up and optimize a Google My Business Page<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"10_Send_Cold_Emails\"><\/span>10. Send Cold Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>All the strategies shared so far in this post require planning, time, and patience. But not everyone can wait that long. In fact, patience isn\u2019t particularly our virtue as humans.<\/p>\n<p>So, if you are pressed for time and want to get instant results, <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-write-cold-emails\/\">cold emailing<\/a> could be it for you.<\/p>\n<p>To start, all you need to do is to find the contact emails of potential prospects, craft an attention-grabbing email copy, and send.<\/p>\n<p>Simple, right? Definitely!<\/p>\n<p>But certainly not easy.<\/p>\n<p>To find the emails of prospects, tools like <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/\">LinkedIn<\/a> and <a target=\"_blank\" href=\"https:\/\/www.voilanorbert.com\/\">Voila Norberts<\/a> can help.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11_Open_a_YouTube_Channel\"><\/span>11. Open a YouTube Channel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Did you know that YouTube is the second largest search engine in the world, and also the second most visited website on the internet?<\/p>\n<p>This means a lot of your potential customers are on YouTube. So, if you are good at creating video content, open a YouTube channel and start sharing your videos.<\/p>\n<p>What kind of video content should you share? Tutorials, hacks, and entertaining videos all work.<\/p>\n<p>The good thing about it is that you don\u2019t need to own a professional camera to get started. Your smartphone will do. You can also <a target=\"_blank\" href=\"https:\/\/photoadking.com\/templates\/promo-video-maker\/\">make a promo video<\/a>\u00a0for your products or business or can collaborate with other popular brands for business promotions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12_Partner_With_an_Influencer\"><\/span>12. Partner With an Influencer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you know anyone with large followership on social media, and aligns with your niche? Why not reach out and ask for a partnership?<\/p>\n<p>The goal is to ask them to promote your business, and in return, you offer something of value in return. Could be a financial incentive, free products, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13_Look_Into_the_Newspapers\"><\/span>13. Look Into the Newspapers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Have you ever wondered why newspaper publications are still thriving despite the plethora of digital technologies available today? The reason is that people are still reading newspapers.<\/p>\n<p>As such, you can always find potential customers if you search for them in newspaper publications.<\/p>\n<p>A good way to start is by hunting down publicized newly established businesses and organizations. Send congratulatory messages first, and then let them know what value you can offer.<\/p>\n<p>You could even do the same for older organizations with their contact information published in a newspaper.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"14_Entice_New_Buyers_With_Coupons_and_Discounts\"><\/span>14. Entice New Buyers With Coupons and Discounts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Who doesn\u2019t love a discount?<\/p>\n<p>Using discounts to entice customers can help you get lots of sales for your business. To make it interesting, add gamification to your coupon marketing efforts by using a spin-to-win popup like the one below:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7345 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/Spin-to-win-campaign.png\" alt=\"customer acquisition strategies\" width=\"841\" height=\"841\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 841px; --smush-placeholder-aspect-ratio: 841\/841;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7345\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/10\/Spin-to-win-campaign.png\" alt=\"customer acquisition strategies\" width=\"841\" height=\"841\" \/><\/noscript><\/p>\n<p>If spin-to-win coupon popups don&#8217;t work for you, try using our falling gift popup instead.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_Does_Falling_Gifts_Game_Work\"><\/span>How Does Falling Gifts Game Work?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Well, it&#8217;s pretty simple. First, a popup appears moments &#8211; typically less than 30 seconds, depending on your settings -after a visitor arrives on your website. It could be a full or half-display popup. On the popup, the user will see balloons falling through and then be asked to input his\/her email address (this is where the coupon code will be sent after making a win).<\/p>\n<p>All the user needs to do is click on the falling balloons to reveal the gifts embedded in the balloons. Depending on how you set the system, they might have to attempt several times to win a gift, which is usually a coupon. For now, you can only allow them to try 1 to 6 times.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9740 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556.png\" alt=\"\" width=\"1328\" height=\"570\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556.png 1328w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556-300x129.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556-768x330.png 768w\" data-sizes=\"(max-width: 1328px) 100vw, 1328px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1328px; --smush-placeholder-aspect-ratio: 1328\/570;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9740\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556.png\" alt=\"\" width=\"1328\" height=\"570\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556.png 1328w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556-300x129.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/01\/Screenshot-8-e1662535142556-768x330.png 768w\" sizes=\"(max-width: 1328px) 100vw, 1328px\" \/><\/noscript><\/p>\n<p>Setting up the falling gift game is very simple, thanks to our intuitive, drag-and-drop editor.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/adoric.com\/campaigns\">Sign up<\/a> for an account with us to try out the falling gift game to experience an uptick in your conversion rate.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15_Try_Transit_Advertising\"><\/span>15. Try Transit Advertising<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One surefire way to give your business the exposure it needs to get new customers is to place ads on public transit systems: buses, trains, and even if possible, taxis. In marketing, this is known as transit advertising.<\/p>\n<p>Understanding your target audience is key to succeeding with this type of advertising. So, do some research before getting on with it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Acquiring new customers can be a herculean task, particularly for new businesses and startups. But with the strategies shared in the post, you can grow your customer base without spending so much that it hurts your business.<\/p>\n<p>Ready to see how Adoric can help you get new customers? Sign up for a free account right away<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\" class=\"big-button\">Try Adoric free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer acquisition is one tough job most business owners face. But it doesn&#8217;t have to be so for you. Learn how to get new customers for your business. <\/p>\n","protected":false},"author":12,"featured_media":7350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Customer Acquisition Strategies to Grow Your Business - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Customer acquisition is one tough job most business owners face. 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