{"id":7667,"date":"2021-12-11T01:49:55","date_gmt":"2021-12-10T22:49:55","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=7667"},"modified":"2024-03-26T14:59:48","modified_gmt":"2024-03-26T11:59:48","slug":"shopify-seo-guide-to-improve-ranking","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/","title":{"rendered":"Shopify SEO Guide: 7 Tips to Improve SEO on Shopify in 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/#Shopify_SEO_All_You_Need_to_Know\" title=\"Shopify SEO: All You Need to Know\">Shopify SEO: All You Need to Know<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/#What_is_Shopify_SEO\" title=\"What is Shopify SEO?\">What is Shopify SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/#7_Shopify_SEO_Strategies_to_Improve_Ranking_on_Google\" title=\"7 Shopify SEO Strategies to Improve Ranking on Google\">7 Shopify SEO Strategies to Improve Ranking on Google<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/#1_Conduct_Keyword_Research\" title=\"1. Conduct Keyword Research\">1. Conduct Keyword Research<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/#Best_Keyword_Tools_for_Shopify\" title=\"Best Keyword Tools for Shopify\">Best Keyword Tools for Shopify<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/#2_Infuse_the_Keywords_Into_Your_Page_Content\" title=\"2. Infuse the Keywords Into Your Page Content\">2. Infuse the Keywords Into Your Page Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/#3_Improve_Your_Websites_Navigation_to_Improve_Shopify_SEO\" title=\"3. Improve Your Website\u2019s Navigation to Improve Shopify SEO\">3. Improve Your Website\u2019s Navigation to Improve Shopify SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/#4_Get_More_Backlinks_to_Improve_SEO\" title=\"4. Get More Backlinks to Improve SEO\">4. Get More Backlinks to Improve SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/#5_Optimize_Your_Website_for_Speed\" title=\"5. Optimize Your Website for Speed\">5. Optimize Your Website for Speed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/#6_Take_Blogging_Seriously\" title=\"6. Take Blogging Seriously\">6. Take Blogging Seriously<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/#7_Use_the_Right_Shopify_SEO_App\" title=\"7. Use the Right Shopify SEO App\">7. Use the Right Shopify SEO App<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/#Improve_Your_Shopify_Store_Conversion_With_Adoric\" title=\"Improve Your Shopify Store Conversion With Adoric\">Improve Your Shopify Store Conversion With Adoric<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Shopify_SEO_All_You_Need_to_Know\"><\/span>Shopify SEO: All You Need to Know<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Are you looking to improve SEO on your Shopify website and make it rank high on search engines like Google? This Shopify SEO strategy guide is for you.<\/p>\n<p>Let\u2019s face it: ranking your website high on Google is not as easy as it used to be in the early days of the web. Then, all you need to do is stuff your page content with keywords, and everything else falls in place.<\/p>\n<p>Now, you could even get penalized for keyword stuffing. Plus, Google\u2019s ranking metrics have become more complex than ever, so keyword stuffing isn&#8217;t helping anymore.<\/p>\n<p>However, the good news is that you can still rank your Shopify website high on Search Engine Result Pages (SERPs).<\/p>\n<p>That is what this Shopify SEO guide is all about: to show you Search Engine Optimization strategies to help you improve your store&#8217;s ranking.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Shopify_SEO\"><\/span>What is Shopify SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7668 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO.jpg\" alt=\"Shopify SEO guide\" width=\"1336\" height=\"824\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO.jpg 1336w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-300x185.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-768x474.jpg 768w\" data-sizes=\"(max-width: 1336px) 100vw, 1336px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1336px; --smush-placeholder-aspect-ratio: 1336\/824;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7668\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO.jpg\" alt=\"Shopify SEO guide\" width=\"1336\" height=\"824\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO.jpg 1336w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-300x185.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-768x474.jpg 768w\" sizes=\"(max-width: 1336px) 100vw, 1336px\" \/><\/noscript><\/p>\n<p>Simply put, Shopify SEO involves optimizing, well, Shopify for search.<\/p>\n<p>Now, Shopify SEO isn\u2019t so different from the regular search engine optimization you do on WordPress \u2013 only that there are only some peculiarities.<\/p>\n<p>For example, to increase the visibility of your store products on Google, you need to take extra care to infuse relevant keywords into your product descriptions and image alt texts.<\/p>\n<p>In addition to that, avoid littering your website with duplicate content. Duplicate content is one problem unique to Shopify, unlike WordPress.<\/p>\n<p>That said, let&#8217;s have a look at some of the strategies that you can use to improve your Shopify\u2019s store ranking on Google.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Shopify_SEO_Strategies_to_Improve_Ranking_on_Google\"><\/span>7 Shopify SEO Strategies to Improve Ranking on Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are 7 things you can do to improve Shopify&#8217;s store visibility on Google and other search engines.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Conduct_Keyword_Research\"><\/span>1. Conduct Keyword Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The success or failure of your SEO campaign is largely dependent on your choice of keywords. How unfortunate that many eCommerce entrepreneurs don\u2019t give keyword research a moment of their thoughts.<\/p>\n<p>It\u2019s not enough to infuse keywords all over the place on your website. What matters the most is using the right keywords.<\/p>\n<p>How do you find the right mix of keywords for your SEO strategy? Simple. Conduct keyword research.<\/p>\n<p>To start, niche down a bit. Picking a broad niche like \u201csneakers\u201d won\u2019t cut it. The narrower the niche, the better. Something like CBD for pets can work.<\/p>\n<p>Once you\u2019ve figured out your preferred niche, the next step is to find the right keywords around it.<\/p>\n<p>There are a couple of ways to go about it. One is using Google or Amazon auto-suggest. Finding the keywords your customers are looking for will help them appear in their search results better.<\/p>\n<p>Let\u2019s say you are selling toys for pets. Head over to Google and type in \u201cdog toys\u201d. You will notice that the following keywords will pop up.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7669 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-guide.jpg\" alt=\"Shopify SEO guide \" width=\"1268\" height=\"374\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-guide.jpg 1268w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-guide-300x88.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-guide-768x227.jpg 768w\" data-sizes=\"(max-width: 1268px) 100vw, 1268px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1268px; --smush-placeholder-aspect-ratio: 1268\/374;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7669\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-guide.jpg\" alt=\"Shopify SEO guide \" width=\"1268\" height=\"374\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-guide.jpg 1268w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-guide-300x88.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-guide-768x227.jpg 768w\" sizes=\"(max-width: 1268px) 100vw, 1268px\" \/><\/noscript><\/p>\n<p>If you do the same with Amazon, you will see this:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7670 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Amazon-keyword-suggest.jpg\" alt=\"SEO for Shopify\" width=\"1056\" height=\"606\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Amazon-keyword-suggest.jpg 1056w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Amazon-keyword-suggest-300x172.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Amazon-keyword-suggest-768x441.jpg 768w\" data-sizes=\"(max-width: 1056px) 100vw, 1056px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1056px; --smush-placeholder-aspect-ratio: 1056\/606;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7670\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Amazon-keyword-suggest.jpg\" alt=\"SEO for Shopify\" width=\"1056\" height=\"606\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Amazon-keyword-suggest.jpg 1056w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Amazon-keyword-suggest-300x172.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Amazon-keyword-suggest-768x441.jpg 768w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" \/><\/noscript><\/p>\n<p>Potential customers will use these search queries to find your store\/products. You can stop here or take things further a little bit by using dedicated SEO tools to delve deeper into keyword research.<\/p>\n<p>Let&#8217;s now see some of the best keyword tools for Shopify.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Best_Keyword_Tools_for_Shopify\"><\/span>Best Keyword Tools for Shopify<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Google and Amazon auto-suggest features are great, but they are limited in their scope. For example, they won\u2019t give you insight into the search volume and keyword difficulties of these search queries.<\/p>\n<p>But dedicated keyword tools like <a target=\"_blank\" href=\"https:\/\/ads.google.com\/intl\/en_ng\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a> and Ahref can. Plus, they can generate an expanded list of related keywords.<\/p>\n<p>For example, if you take one of the suggested keywords &#8211; say \u201cdog toys\u201d &#8211; and plug it into Google Keyword Planner, you will see this:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7671 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Keyword-Planner.jpg\" alt=\"Google Keyword Planner\" width=\"1225\" height=\"520\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Keyword-Planner.jpg 1225w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Keyword-Planner-300x127.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Keyword-Planner-768x326.jpg 768w\" data-sizes=\"(max-width: 1225px) 100vw, 1225px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1225px; --smush-placeholder-aspect-ratio: 1225\/520;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7671\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Keyword-Planner.jpg\" alt=\"Google Keyword Planner\" width=\"1225\" height=\"520\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Keyword-Planner.jpg 1225w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Keyword-Planner-300x127.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Keyword-Planner-768x326.jpg 768w\" sizes=\"(max-width: 1225px) 100vw, 1225px\" \/><\/noscript><\/p>\n<p>Pay attention to the monthly searches and competition. You will want to go for keywords with high monthly searches and low competition. Besides, SEO extensions for chrome might also effectively aid your SEO efforts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Infuse_the_Keywords_Into_Your_Page_Content\"><\/span>2. Infuse the Keywords Into Your Page Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>At this point, you should have some keywords you will want to target. The next step is to make it easy for Google crawlers to find your pages using those keywords.<\/p>\n<p>But first, you have to determine the pages you will be adding the keywords to. Your homepage, product pages, and product category pages are the best places to start.<\/p>\n<p>Where precisely on those pages should you add the keywords? Page title, meta description, page body content, and image Alt texts are ideal places.<\/p>\n<p>For instance, let&#8217;s say you want to add the keyword \u201cwomen sweatpant&#8221; set to your product page title. I will assume that your website is new and has no product page. This means you will have to add one and infuse your keyword into it.<\/p>\n<p>To do that, log into your Shopify account and click the <b>Pages <\/b>link like so:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7672 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-1.jpg\" alt=\"Shopify SEO\" width=\"1330\" height=\"554\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-1.jpg 1330w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-1-300x125.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-1-768x320.jpg 768w\" data-sizes=\"(max-width: 1330px) 100vw, 1330px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1330px; --smush-placeholder-aspect-ratio: 1330\/554;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7672\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-1.jpg\" alt=\"Shopify SEO\" width=\"1330\" height=\"554\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-1.jpg 1330w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-1-300x125.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-SEO-1-768x320.jpg 768w\" sizes=\"(max-width: 1330px) 100vw, 1330px\" \/><\/noscript><\/p>\n<p>Next, fill out the page title by following this format:<\/p>\n<p><b>Keyword &#8211; Store name<\/b><\/p>\n<p>Here\u2019s an example:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7673 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-Store-ranking.png\" alt=\"Shopify ranking\" width=\"1304\" height=\"529\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-Store-ranking.png 1304w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-Store-ranking-300x122.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-Store-ranking-768x312.png 768w\" data-sizes=\"(max-width: 1304px) 100vw, 1304px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1304px; --smush-placeholder-aspect-ratio: 1304\/529;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7673\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-Store-ranking.png\" alt=\"Shopify ranking\" width=\"1304\" height=\"529\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-Store-ranking.png 1304w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-Store-ranking-300x122.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-Store-ranking-768x312.png 768w\" sizes=\"(max-width: 1304px) 100vw, 1304px\" \/><\/noscript><\/p>\n<p>With that, you\u2019ve added a target keyword to your page title. Nice work.<\/p>\n<p>Next is to add keywords to the page description. To do so, click the <b>Edit website SEO <\/b>link just below, and in the <b>Description <\/b>box, add descriptive text that best describe your page. Ensure that the description contains your target keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Improve_Your_Websites_Navigation_to_Improve_Shopify_SEO\"><\/span>3. Improve Your Website\u2019s Navigation to Improve Shopify SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the metrics Google checks before ranking a website is how easy it is to navigate. The reason is that websites that are easy to navigate have better user engagement and, hence, lower bounce rates.<\/p>\n<p>That is to say, if your website has a good navigation structure, users will stay longer, and your Shopify store rank will significantly improve.<\/p>\n<p>That is to say, if your website has a good navigation structure, users will stay longer, and your Shopify store rank will greatly improve.<\/p>\n<p>Your homepage is a good place to start optimizing your navigation structure. To begin with, ensure that your product pages can be easily reached from your homepage.<\/p>\n<p>A visitor shouldn\u2019t click more than three times to reach a particular product. Here\u2019s an example of a good structure:<\/p>\n<p><b>Home &gt;&gt; Product Category &gt;&gt; Product<\/b><\/p>\n<p>The next place to optimize is your website menu.<\/p>\n<p>When you add items to your menu, ensure that you use texts that match the title of the page it is pointing to.<\/p>\n<p>For example, if you add \u201cContact us\u201d to your navigation menu, the page it points to should also have \u201cContact us\u201d as the title.<\/p>\n<p>In addition to that, when you add links to internal pages in your site, use descriptive anchor texts that match the page they are pointing to.<\/p>\n<p>Take for instance you published a blog post, and in that post, you wish to add a link pointing to one of your products: a black leather bag.<\/p>\n<p>The proper structure for that linking should be:<\/p>\n<p><i>Check out this <\/i><b><i>black leather bag<\/i><\/b><\/p>\n<p>And not:<\/p>\n<p><b><i>Here<\/i><\/b><i> is a bag that you might like<\/i><\/p>\n<p>To edit your store\u2019s navigation structure, navigate to <b>Online &gt;&gt; Navigation.<\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7674 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-menu-navigation.png\" alt=\"Shopify menu navigation\" width=\"850\" height=\"508\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-menu-navigation.png 850w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-menu-navigation-300x179.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-menu-navigation-768x459.png 768w\" data-sizes=\"(max-width: 850px) 100vw, 850px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 850px; --smush-placeholder-aspect-ratio: 850\/508;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7674\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-menu-navigation.png\" alt=\"Shopify menu navigation\" width=\"850\" height=\"508\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-menu-navigation.png 850w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-menu-navigation-300x179.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-menu-navigation-768x459.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Get_More_Backlinks_to_Improve_SEO\"><\/span>4. Get More Backlinks to Improve SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The number and quality of backlinks to your website have an enormous influence on your Shopify SEO.<\/p>\n<p>For this reason, getting as many high-level backlinks is essential to succeed with SEO.<\/p>\n<p>By the way, backlinks are simply links pointing to your website from another website.<\/p>\n<p>Before embarking on a backlink generation campaign, remember that not all backlinks are created the same.<\/p>\n<p>For example, links from Facebook, Twitter, or any other social media platform won\u2019t have any significant impact on your ranking. Also, links from low-quality websites will do your site more harm than good. So, it\u2019s best to avoid them altogether.<\/p>\n<p>But a link from a popular website like CNN will carry a lot of weight, and it\u2019s such a link that you need.<\/p>\n<p>If you are not sure, use this free domain checker tool to determine how valuable a backlink is.<\/p>\n<p>With that said, here are some creative ways you use to generate meaningful backlinks to your store:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Publish guest posts on high-authority websites. You will naturally earn backlinks when you do so.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Reach out to bloggers and review websites and ask them to review your products. Most will do so for free.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Get links from your product manufacturer.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Post insightful, sharable content to your blog<\/li>\n<\/ul>\n<p>P.S: As much as you can, avoid buying links. You might end up wrecking your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Optimize_Your_Website_for_Speed\"><\/span>5. Optimize Your Website for Speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How do you feel when you attempt to open a web page that takes more than 2 seconds to load? Frustrated right? You will likely abandon the website.<\/p>\n<p>That is the same way visitors feel if your website appears to take forever to load. Not only will this lead to an increased bounce rate, but also it will affect your Google search ranking.<\/p>\n<p>Therefore, optimizing your website for speed can boost Shopify SEO.<\/p>\n<p>Here are a few things that you can do to make your website load faster:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Compress your product images before uploading them<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use Jpeg images &#8211; they are lighter<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use a l<a target=\"_blank\" href=\"https:\/\/themes.shopify.com\/themes\/electro\/styles\/audio?utm_source=app-providers&amp;utm_medium=adoric&amp;utm_campaign=theme-listing&amp;utm_content=blog\">ight-weight theme<\/a>. Check out <a target=\"_blank\" href=\"https:\/\/saleshunterthemes.com\/?utm_source=app-providers&amp;utm_medium=adoric&amp;utm_campaign=website&amp;utm_content=blog\">SalesHunterThemes<\/a> to experience themes with unrivaled page speed.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Integrate the Accelerated Mobile Pages technology. They make your website load crazy fast<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Reduce the number of apps installed on your website<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Take_Blogging_Seriously\"><\/span>6. Take Blogging Seriously<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To improve your Shopify SEO, you need to regularly publish insightful content on your blog.<\/p>\n<p>Thankfully, Shopify has an out-of-the-box blogging feature. You can access it by navigating to <b>Online Store &gt;&gt; Blog posts<\/b><\/p>\n<p>For best results, create content around the keywords that you are targeting.<\/p>\n<p>For example, if you sell women&#8217;s sweatpants, blog posts with the following titles could work really well:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">10 best sweatpant outfit ideas<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">How to rock your sweatpants to a party<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">15 things you should know about the female sweatpants<\/li>\n<\/ul>\n<p>Publishing blog posts that align with your niche makes it easy for Google search crawlers to know what your website is all about.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Use_the_Right_Shopify_SEO_App\"><\/span>7. Use the Right Shopify SEO App<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019ve ever managed a WordPress website before, you sure likely would have heard about Yoast SEO, the most popular SEO plugin for WordPress.<\/p>\n<p>You might begin to wonder if Yoast works on Shopify too. Well, it doesn\u2019t!<\/p>\n<p>But, thankfully, there are lots of other Shopify <a target=\"_blank\" href=\"https:\/\/adoric.com\/best-shopify-apps\/seo\/\">SEO apps<\/a> that can help better your Shopify SEO strategy.<\/p>\n<p>Unfortunately, these apps are hardly ever completely free. However, most offer limited free plans. And you will find them on <a target=\"_blank\" href=\"https:\/\/apps.shopify.com\/search?q=seo\">Shopify App Store<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improve_Your_Shopify_Store_Conversion_With_Adoric\"><\/span>Improve Your Shopify Store Conversion With Adoric<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The whole essence of optimizing your Shopify store for search is to attract lots of traffic. However, if you are unable to convert that traffic into sales and subscriptions, what\u2019s the point?<\/p>\n<p>Lucky for you, the <a target=\"_blank\" href=\"https:\/\/apps.shopify.com\/adoric-popups?search_id=6d86619f-5de1-4980-97f9-f27049b40558&amp;surface_detail=adoric&amp;surface_inter_position=1&amp;surface_intra_position=5&amp;surface_type=search\">Adoric Shopify App<\/a> can help you convert your website visitors into customers and subscribers.<\/p>\n<p>It does this by allowing you to create enticing and attention-grabbing marketing campaigns in the form of popups, slide-ins, and floating bars.<\/p>\n<p>You are at liberty to build these campaigns from scratch using our <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/drag-and-drop-builder\/\">design editor,<\/a> or pick a design from our collection of over <a target=\"_blank\" href=\"https:\/\/adoric.com\/templates\">1,000 templates<\/a>, and then modify it however you please.<\/p>\n<p>On top of that, Adoric comes with an <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/exit-intent-pop-ups\/\">exit-intent technology<\/a> that helps to reduce cart abandonment on your Shopify store.<\/p>\n<p>Best of all, you can start with Adoric for free. We hope you found this Shopify SEO Guide helpful.<\/p>\n<p>Sign up for a free account today.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"shopify-cta-button big-button\">Install Adoric Shopify App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to rank your eCommerce website high on search engines like Google by following the steps shared in this Shopify SEO Guide. <\/p>\n","protected":false},"author":12,"featured_media":13423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopify SEO Guide: 7 Tips to Improve SEO on Shopify in 2024 - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Learn how to rank your eCommerce website high on search engines like Google by following the steps shared in this Shopify SEO Guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopify SEO Guide: 7 Tips to Improve SEO on Shopify in 2024 - Adoric Blog\" \/>\n<meta property=\"og:description\" content=\"Learn how to rank your eCommerce website high on search engines like Google by following the steps shared in this Shopify SEO Guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/\" \/>\n<meta property=\"og:site_name\" content=\"Adoric Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-10T22:49:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T11:59:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Guide-for-Shopify-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christopher Ike\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christopher Ike\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shopify SEO Guide: 7 Tips to Improve SEO on Shopify in 2024 - 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