{"id":7685,"date":"2021-12-13T22:36:03","date_gmt":"2021-12-13T19:36:03","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=7685"},"modified":"2022-12-29T07:06:43","modified_gmt":"2022-12-29T04:06:43","slug":"facebook-dynamic-increase-your-sales-on-shopify","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/","title":{"rendered":"How to Use Facebook Dynamic Ad to Increase Your Sales on Shopify"},"content":{"rendered":"<p>If you\u2019re using Shopify marketing strategies such as Google ads, <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/brand-awareness-social-media\/\">social media marketing<\/a><span style=\"font-weight: 400;\">, <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-email-marketing-funnel\/\">email marketing<\/a><\/span><span style=\"font-weight: 400;\">, and SEO, you\u2019re on the right track. However, these strategies can be time-consuming and stressful to execute.<\/span><\/p>\n<p>These strategies are often somewhat effective, but they can be time-consuming and stressful to execute.<\/p>\n<p>But imagine having an advertising tool that helps you reach your ideal customers based on their likes, interests, and behaviours. How about a tool that optimizes your ad delivery by getting your message directly to <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-find-your-target-audience\/\">your target audience<\/a> and saves you money, time, and energy?<\/p>\n<p>This tool is the Facebook Dynamic Ads.<\/p>\n<p>In recent years, Facebook ads have become an effective customer acquisition strategy used by several eCommerce marketers and entrepreneurs.<\/p>\n<p>Shopify advises store owners to use Facebook ads because of their efficiency and easy scalability by saying this:<\/p>\n<p>\u201cSocial media is where people spend most of their time online, and Facebook is the most popular\u2026so we encourage you to experiment with Facebook Ads to grow sales.\u201d<\/p>\n<p>In this post, we will be looking into what makes Facebook dynamic ads so popular. Also, we\u2019ll walk you through a step-by-step process to help you set up and use Facebook dynamic ads to increase your sales on Shopify.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#What_is_Facebook_Dynamic_Ad\" title=\"What is Facebook Dynamic Ad?\">What is Facebook Dynamic Ad?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Benefits_of_Facebook_Dynamic_Ad\" title=\"Benefits of Facebook Dynamic Ad\">Benefits of Facebook Dynamic Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#How_to_Use_Facebook_Dynamic_Ads_to_Increase_Your_Sales\" title=\"How to Use Facebook Dynamic Ads to Increase Your Sales\">How to Use Facebook Dynamic Ads to Increase Your Sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Step_1_Determine_Your_Goals\" title=\"Step 1: Determine Your Goals\">Step 1: Determine Your Goals<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#1_Impressions\" title=\"1. Impressions\">1. Impressions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#2_CTR\" title=\"2. CTR\">2. CTR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#3_Bounce_Rate\" title=\"3. Bounce Rate\">3. Bounce Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#4_Cost_per_Click\" title=\"4. Cost per Click\">4. Cost per Click<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#5_Conversion_Rate\" title=\"5. Conversion Rate\">5. Conversion Rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Step_2_Set_Up_Facebook_Ads_For_Your_Shopify_Store\" title=\"Step 2: Set Up Facebook Ads For Your Shopify Store\">Step 2: Set Up Facebook Ads For Your Shopify Store<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Step_3_Install_the_Facebook_Pixel\" title=\"Step 3: Install the Facebook Pixel\">Step 3: Install the Facebook Pixel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Step_4_Create_Facebook_Audiences\" title=\"Step 4: Create Facebook Audiences\">Step 4: Create Facebook Audiences<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#A_Retargeting\" title=\"A. Retargeting\">A. Retargeting<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#1_Customer_list\" title=\"1. Customer list\">1. Customer list<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#2_Website_traffic\" title=\"2. Website traffic\">2. Website traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#3_Facebook_Sources\" title=\"3. Facebook Sources\">3. Facebook Sources<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#B_Prospecting\" title=\"B. Prospecting\">B. Prospecting<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#1_Lookalike_Audiences\" title=\"1. Lookalike Audiences\">1. Lookalike Audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#2_Interests_Behaviors_and_Demographics\" title=\"2. Interests, Behaviors, and Demographics\">2. Interests, Behaviors, and Demographics<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Step_5_Choose_Your_Campaign_Objective_Budget_Ad_Placements_and_Create_Ad_Sets\" title=\"Step 5. Choose Your Campaign Objective, Budget, Ad Placements, and Create Ad Sets\">Step 5. Choose Your Campaign Objective, Budget, Ad Placements, and Create Ad Sets<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Campaign_Objectives\" title=\"Campaign Objectives\">Campaign Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Ad_Sets\" title=\"Ad Sets\">Ad Sets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Budget\" title=\"Budget\">Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Audience\" title=\"Audience\">Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Ad_Placement\" title=\"Ad Placement\">Ad Placement<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Step_6_Design_Your_Ads_For_Shopify\" title=\"Step 6: Design Your Ads For Shopify\">Step 6: Design Your Ads For Shopify<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#1_Single_Image_Ads\" title=\"1. Single Image Ads\">1. Single Image Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-28\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#2_Video_Ads\" title=\"2. Video Ads\">2. Video Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#3_Carousel_Ads\" title=\"3. Carousel Ads\">3. Carousel Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#4_Dynamic_Product_Ads\" title=\"4. Dynamic Product Ads\">4. Dynamic Product Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#5_Collection_Ads\" title=\"5. Collection Ads\">5. Collection Ads<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Step_6_Measuring_Facebook_Ad_Success\" title=\"Step 6. Measuring Facebook Ad Success\">Step 6. Measuring Facebook Ad Success<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Bonus_Tips_for_Increasing_the_Effectiveness_of_Your_Dynamic_Ads\" title=\"Bonus Tips for Increasing the Effectiveness of Your Dynamic Ads\">Bonus Tips for Increasing the Effectiveness of Your Dynamic Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Facebook_Dynamic_Ad\"><\/span>What is Facebook Dynamic Ad?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7686 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-Dynamic-Ads.jpg\" alt=\"Facebook Dynamic ads\" width=\"1346\" height=\"718\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-Dynamic-Ads.jpg 1346w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-Dynamic-Ads-300x160.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-Dynamic-Ads-768x410.jpg 768w\" data-sizes=\"(max-width: 1346px) 100vw, 1346px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1346px; --smush-placeholder-aspect-ratio: 1346\/718;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7686\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-Dynamic-Ads.jpg\" alt=\"Facebook Dynamic ads\" width=\"1346\" height=\"718\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-Dynamic-Ads.jpg 1346w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-Dynamic-Ads-300x160.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-Dynamic-Ads-768x410.jpg 768w\" sizes=\"(max-width: 1346px) 100vw, 1346px\" \/><\/noscript><\/p>\n<p>In very basic terms, the Facebook dynamic ad is a marketing tool that helps you display the right products to the right audience at the right time.<\/p>\n<p>Have you ever window-shopped for a particular product on an eCommerce website &#8211; may be a pair of sneakers &#8211; then you returned to your Facebook feed, scrolled through, and saw an ad for the same pair of sneakers?<\/p>\n<p>That is how powerful Facebook dynamic ads can be. They combine automation, retargeting, and machine learning to provide your target audience with relevant ads.<\/p>\n<p>Here\u2019s a short scenario explaining how it works:<\/p>\n<p>A potential customer browses through your eCommerce products. During this process, Facebook will study the customer\u2019s interaction with those products using a code installed on your website. This code is known as pixels.<\/p>\n<p>After the study, Facebook will create what is known as dynamic ads.<\/p>\n<p>Dynamic ads make it easy to retarget potential customers who have visited your website by allowing you to show them the products they indicated an interest in before leaving your website. This helps to <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/cart-abandonment-app-for-woocommerce-and-shopify\/\">reduce cart abandonment<\/a> and boost your sales.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Facebook_Dynamic_Ad\"><\/span>Benefits of Facebook Dynamic Ad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One method of targeting potential customers on Facebook is through regular Facebook ads. It requires creating single ads for each product and redirecting potential customers to the relevant product on your website when they click the ad.<\/p>\n<p>However, this means that you would have to create hundreds of ads for the different products in your catalogue and tailor your ads to customers based on their position in your marketing funnel.<\/p>\n<p>The problem with this strategy is that it can be time-consuming and challenging to scale. This is where dynamic ads become relevant.<\/p>\n<p>Instead of spending your time creating hundreds of ads for your products, you can <a target=\"_blank\" href=\"https:\/\/www.visme.co\/ad-maker\/\">create one<\/a> ad that dynamically changes based on the preferences of a particular customer.<\/p>\n<p>Dynamic ads let you showcase specific products to the right audiences at the right time, making them a very effective solution.<\/p>\n<p>These ads help you target potential customers that have already viewed your products. By showing dynamic ads to this set of customers, you increase your chances of driving more conversions.<\/p>\n<p>Facebook dynamic ads also give you the chance to cross-sell and promote special offers to visitors on your website.<\/p>\n<p>On top of that, when done correctly, you can use it to amass a lot of customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_Facebook_Dynamic_Ads_to_Increase_Your_Sales\"><\/span>How to Use Facebook Dynamic Ads to Increase Your Sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Determine_Your_Goals\"><\/span>Step 1: Determine Your Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the most important factors to consider when employing any marketing and advertising strategy is metrics. Campaign metrics give you the information you need to know to understand how your campaign is performing.<\/p>\n<p>If you fail to track the necessary metrics, your campaign may go in ways you didn\u2019t intend. This could cost you a lot of money and energy with no result to show for your efforts.<\/p>\n<p>Having said that, decide on what key metrics to track at the beginning of your campaign. This way, you\u2019d be setting appropriate goals and keeping an eye on the campaign.<\/p>\n<p>In determining your goals, you should consider what you are trying to achieve with the campaign. For example, a reasonable goal is to increase your sales.<\/p>\n<p>If this is your goal, then you should monitor the following metrics:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Impressions\"><\/span>1. Impressions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Impressions show how much people are viewing your ads. If it is low, not enough people are getting to see your ads. In this case, you may need to widen your audience.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_CTR\"><\/span>2. CTR<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>CTR stands for Click-Through Rate, and it is a measure of the number of people that clicked through to your website via your ad link.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Bounce_Rate\"><\/span>3. Bounce Rate<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Your bounce rate shows the retention capacity of your landing page. A high bounce rate means potential customers are getting to your website but are not staying. To fix this, ensure your landing page copy clearly communicates the value of your offering.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Cost_per_Click\"><\/span>4. Cost per Click<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>As the name suggests, this metric tracks how much you are charged when one of your ads is clicked by a visitor. This can give you an idea of how much revenue you get from each campaign.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Conversion_Rate\"><\/span>5. Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>As a Shopify store owner, your <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-fix-low-conversion-rate-on-shopify\/\">conversion rate<\/a> is the most important metric you ought to track. It gives you an overall idea of how your ads are performing.<\/p>\n<p>The higher your conversion rate, the better your ads are performing and the more money you are making.<\/p>\n<p>Ensure you track, measure, and adjust your key metrics appropriately until you get your desired results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Set_Up_Facebook_Ads_For_Your_Shopify_Store\"><\/span>Step 2: Set Up Facebook Ads For Your Shopify Store<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many people set up their accounts incorrectly, and that\u2019s why many of them give up on Facebook advertising. Others get overwhelmed by the various ad options of Facebook to the extent that they don\u2019t eventually run a campaign.<\/p>\n<p>Before getting started, first ensure that you have set up your Facebook Business Manager account. This is where you will be running and managing your ads.<\/p>\n<p>To set up your Facebook Business Manager account, visit <a target=\"_blank\" href=\"http:\/\/business.facebook.com\">business.facebook.com<\/a> and click on <b>Create Account. <\/b>If you already have an account, simply click <b>Log In<\/b> instead.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7687 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-manager.jpg\" alt=\"\" width=\"1345\" height=\"619\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-manager.jpg 1345w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-manager-300x138.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-manager-768x353.jpg 768w\" data-sizes=\"(max-width: 1345px) 100vw, 1345px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1345px; --smush-placeholder-aspect-ratio: 1345\/619;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7687\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-manager.jpg\" alt=\"\" width=\"1345\" height=\"619\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-manager.jpg 1345w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-manager-300x138.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-manager-768x353.jpg 768w\" sizes=\"(max-width: 1345px) 100vw, 1345px\" \/><\/noscript><\/p>\n<p>You\u2019ll need to provide your name, business name, email address, and Facebook business page.<\/p>\n<p>The next thing to do is to create an advertising account or add an existing one. You can do so by selecting <b>Business Settings<\/b> under the Business Manager menu. After that, click on <b>More Tools <\/b>&gt;<b> Ad Account Settings<\/b>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7688 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-dynamic-ads-2.jpg\" alt=\"Facebook dynamic ads\" width=\"1600\" height=\"779\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-dynamic-ads-2.jpg 1600w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-dynamic-ads-2-300x146.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-dynamic-ads-2-768x374.jpg 768w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/779;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7688\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-dynamic-ads-2.jpg\" alt=\"Facebook dynamic ads\" width=\"1600\" height=\"779\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-dynamic-ads-2.jpg 1600w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-dynamic-ads-2-300x146.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-dynamic-ads-2-768x374.jpg 768w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/noscript><\/p>\n<p>You will have the option of either adding an existing ad account, requesting access to an ad account, or creating a new ad account in a new window.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Install_the_Facebook_Pixel\"><\/span>Step 3: Install the Facebook Pixel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To track the performance of your ads, you need to install Facebook pixel on your Shopify.<\/p>\n<p>The Facebook pixel is a tracking code that monitors the actions of people who visit your website via your Facebook ads. It informs you of your ads\u2019 performance.<\/p>\n<p>Setting up Facebook pixels on Shopify is quite easy.<\/p>\n<p>To do so, log in to your Shopify store, navigate to <b>Online Store &gt;&gt; Preferences<\/b>. Then in the <b>Facebook Pixel <\/b>section, click the <b>Set up Facebook <\/b>button.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7689 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-for-Shopify.jpg\" alt=\"Facebook ads for Shopify\" width=\"1337\" height=\"518\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-for-Shopify.jpg 1337w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-for-Shopify-300x116.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-for-Shopify-768x298.jpg 768w\" data-sizes=\"(max-width: 1337px) 100vw, 1337px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1337px; --smush-placeholder-aspect-ratio: 1337\/518;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7689\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-for-Shopify.jpg\" alt=\"Facebook ads for Shopify\" width=\"1337\" height=\"518\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-for-Shopify.jpg 1337w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-for-Shopify-300x116.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-ads-for-Shopify-768x298.jpg 768w\" sizes=\"(max-width: 1337px) 100vw, 1337px\" \/><\/noscript><\/p>\n<p>The next steps are easy.<\/p>\n<p>Within an hour of setting up the pixels, you should begin to see stats on users&#8217; activity on your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Create_Facebook_Audiences\"><\/span>Step 4: Create Facebook Audiences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook has over a billion users around the world. But they aren\u2019t all your customers. Hence, it\u2019s important to target the right set of people with your ads.<\/p>\n<p>Facebook allows you to show your ads to a particular set of audiences who will likely be interested in your offering, thanks to its <b>Audience targeting <\/b>feature.<\/p>\n<p>The audiences section has many different features you can use in defining your target. These features can be broadly divided into two categories namely: retargeting and <a target=\"_blank\" href=\"https:\/\/www.cience.com\/blog\/5-tips-how-to-start-prospecting\">prospecting<\/a>.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"A_Retargeting\"><\/span>A. Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Retargeting is the process of showing ads to potential customers who have engaged with your business through your website, app, Instagram page, a video you posted on Facebook, etc. With a little encouragement, these people may be willing to make a purchase.<\/p>\n<p>You may have browsed a website for a product, and when you scrolled through your Facebook feed, you started seeing ads for that product. That is <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/facebook-retargeting\/\">retargeting<\/a>, and it is a highly effective form of Facebook advertising.<\/p>\n<p>You can use the <b>Custom Audience<\/b> feature to create retargeted ads. This feature gives you access to data that the Facebook pixel captures on your website.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7690 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-Facebook-ads.jpg\" alt=\"Shopify Facebook ads \" width=\"512\" height=\"390\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-Facebook-ads.jpg 512w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-Facebook-ads-300x229.jpg 300w\" data-sizes=\"(max-width: 512px) 100vw, 512px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 512px; --smush-placeholder-aspect-ratio: 512\/390;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7690\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-Facebook-ads.jpg\" alt=\"Shopify Facebook ads \" width=\"512\" height=\"390\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-Facebook-ads.jpg 512w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Shopify-Facebook-ads-300x229.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/noscript><\/p>\n<p>You\u2019ll have a list of various sources you can draw from to create a Custom Audience. But, the three primary sources you will want to use as an eCommerce business are customer list, website, and Facebook sources.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"1_Customer_list\"><\/span>1. Customer list<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>This source lets you upload different types of contact information that you\u2019ve gathered from your customers in the past. Facebook then looks for them on its platform and shows them your ads directly.<\/p>\n<p>Using a customer file to create an audience is effective for re-engaging your former customers with new products or reminding them to complete pending checkout processes.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"2_Website_traffic\"><\/span>2. Website traffic<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Website traffic lets you create a retargeting list for your web visitors. This feature allows you to create different audience lists based on the actions your web visitors take.<\/p>\n<p>The best people to target with this type of ad are those who visited your website in the past 30 days or those that added products to their cart but never completed the checkout process.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"3_Facebook_Sources\"><\/span>3. Facebook Sources<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>You can choose to retarget people who engage your business\u2019 Facebook or Instagram page or ads. Retargeting diverse categories of users is an efficient way to direct prospects who may be interested in making a purchase to your website.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"B_Prospecting\"><\/span>B. Prospecting<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Prospecting is an even more effective way of acquiring new customers using Facebook ads.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>However, creating an audience list from the billions of active users on Facebook can be a nightmare.<\/p>\n<p>. To make this easier, Facebook provides two tools that you can use in finding your best potential customers:<\/p>\n<h5><span class=\"ez-toc-section\" id=\"1_Lookalike_Audiences\"><\/span>1. Lookalike Audiences<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7692 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Lookalike-audience.jpg\" alt=\"\" width=\"1320\" height=\"766\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Lookalike-audience.jpg 1320w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Lookalike-audience-300x174.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Lookalike-audience-768x446.jpg 768w\" data-sizes=\"(max-width: 1320px) 100vw, 1320px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1320px; --smush-placeholder-aspect-ratio: 1320\/766;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7692\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Lookalike-audience.jpg\" alt=\"\" width=\"1320\" height=\"766\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Lookalike-audience.jpg 1320w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Lookalike-audience-300x174.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Lookalike-audience-768x446.jpg 768w\" sizes=\"(max-width: 1320px) 100vw, 1320px\" \/><\/noscript><\/p>\n<p>Facebook uses the data of customers you\u2019ve gathered to find suitable prospective customers for your business. These prospective customers are then collated into a list called a Lookalike Audience. Basically, this list of prospects are Facebook users with similar qualities to your existing audience\u2019s.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"2_Interests_Behaviors_and_Demographics\"><\/span>2. Interests, Behaviors, and Demographics<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>If you are unable to create a lookalike audience, Facebook can use your Shopify store users&#8217; interests, behaviours, and demographic data to generate a list of prospective customers.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7691 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-audience.jpg\" alt=\"Facebook audiences \" width=\"1187\" height=\"1130\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-audience.jpg 1187w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-audience-300x286.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-audience-768x731.jpg 768w\" data-sizes=\"(max-width: 1187px) 100vw, 1187px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1187px; --smush-placeholder-aspect-ratio: 1187\/1130;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7691\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-audience.jpg\" alt=\"Facebook audiences \" width=\"1187\" height=\"1130\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-audience.jpg 1187w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-audience-300x286.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-audience-768x731.jpg 768w\" sizes=\"(max-width: 1187px) 100vw, 1187px\" \/><\/noscript><\/p>\n<p>Interests refer to your users\u2019 hobbies and can usually be determined by the movies they watch, pages they visit, etc. Behaviours, on the other hand, are based on actions they take on your website such as their purchasing history, while demographics cover their profile information.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Choose_Your_Campaign_Objective_Budget_Ad_Placements_and_Create_Ad_Sets\"><\/span>Step 5. Choose Your Campaign Objective, Budget, Ad Placements, and Create Ad Sets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dynamic Facebook ad campaigns usually consist of ad sets. To achieve your chosen objective for each campaign, you need to create targets and specific audience groups for these ad sets.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Campaign_Objectives\"><\/span>Campaign Objectives<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Facebook lets you choose your campaign objectives from these three categories: brand awareness, consideration, or conversion.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7693 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-campaign.jpg\" alt=\"Facebook campaign\" width=\"600\" height=\"315\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-campaign.jpg 600w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-campaign-300x158.jpg 300w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/315;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7693\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-campaign.jpg\" alt=\"Facebook campaign\" width=\"600\" height=\"315\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-campaign.jpg 600w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Facebook-campaign-300x158.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/p>\n<p>Ensure you pick the right objectives for the right audience to make the most of your ad budget.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ad_Sets\"><\/span>Ad Sets<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>After choosing an objective, you are free to create multiple ad sets. With each ad set, you can select the audience the ads will target, your budget for the ads, and your ad placement.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Budget\"><\/span>Budget<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>You have two options when it comes to budget. You can either choose to set a daily maximum spend or set a lifetime budget while the campaign lasts.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Audience\"><\/span>Audience<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Like we discussed earlier, you can choose your <a target=\"_blank\" href=\"https:\/\/www.markopolo.ai\/\">target audience<\/a> for each individual ad set based on different criteria like location, gender, age-range, etc.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Ad_Placement\"><\/span>Ad Placement<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This step allows you to choose how and where you want your ads to be shown. For example, you can choose to make the ads appear on users&#8217; Facebook\/Instagram feeds, stories, and even on messenger.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Design_Your_Ads_For_Shopify\"><\/span>Step 6: Design Your Ads For Shopify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s time to get started with creating the ads. Go to your Facebook Ads Manager page to get started. There are 5 ad formats you can choose from:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"1_Single_Image_Ads\"><\/span>1. Single Image Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Single image ads are regarded as the standard for Facebook ads. They are cheap and easy to make. They are very effective in raising brand awareness.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_Video_Ads\"><\/span>2. Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Video ads give room for showcasing your product or brand to your target audience. You can either boost an existing video from your business page or <a target=\"_blank\" href=\"https:\/\/clipchamp.com\/en\/video-editor\/\">create new video ads<\/a>.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_Carousel_Ads\"><\/span>3. Carousel Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Carousel ads allow you to showcase a collection of images inside one ad. Users can view products in the carousels by scrolling through.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Dynamic_Product_Ads\"><\/span>4. Dynamic Product Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Dynamic product ads show products to individual users based on their activities, profile data, and other factors with your Facebook Pixel. Using <a target=\"_blank\" href=\"https:\/\/blog.hunchads.com\/dynamic-creative\">dynamic creatives<\/a> will allow you to produce personalized ads more efficiently.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Collection_Ads\"><\/span>5. Collection Ads<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Collection ads are somewhat like carousel ads. But aside from showing collections of your products, you can use collection ads to tell your company\u2019s story or allow users to explore your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Measuring_Facebook_Ad_Success\"><\/span>Step 6. Measuring Facebook Ad Success<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your job doesn\u2019t end the moment your campaign goes online. You need to monitor and optimize your ads overtime to get the best results in terms of conversions.<\/p>\n<p>Keep in mind that to get the best results, you might have to wait a while to start seeing meaningful results from your ads.<\/p>\n<p>Don\u2019t be too quick to immediately change or cancel a new ad because the results didn\u2019t turn out the way you wanted. Instead, let the campaign gather at least 1,000 impressions.<\/p>\n<p>This gives Facebook\u2019s algorithm enough time to optimize itself and lets you make well-informed decisions.<\/p>\n<p>You can track the necessary metrics using either Facebook Business Manager or Shopify Admin. Keep in mind that Shopify and Facebook don\u2019t usually update their metrics at the same time. So, you may notice some discrepancies between both of them from time to time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bonus_Tips_for_Increasing_the_Effectiveness_of_Your_Dynamic_Ads\"><\/span>Bonus Tips for Increasing the Effectiveness of Your Dynamic Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are a few tips to help you increase the effectiveness of your ads.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use videos to bring your ads to life<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Upload your video directly to Facebook instead of linking it. This allows it to play automatically on a full-width display.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Preferably, use a vertical or square format for ads shown on mobile screens<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Keep your ad copy short to catch your user\u2019s attention early<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Include some text in your videos for people who may be watching with their phones on silent.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Integrating Facebook Dynamic Ads into your Shopify store marketing strategy is as simple as it gets. It also makes creating, monitoring, and managing marketing campaigns easy and effective.<\/p>\n<p>Adoric provides a Shopify app solution that helps you increase your chances of converting your Facebook audience to customers when they land on your Shopify website. Ready to take it for a spin? <a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric\">Get the app<\/a> now or simply <a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric\">see how it works<\/a>.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"shopify-cta-button big-button\">Install Adoric Shopify App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook dynamic ad is one marketing tool that can help you grow your Shopify store sales. Learn how to create and optimize one in this post.<\/p>\n","protected":false},"author":15,"featured_media":7694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Facebook Dynamic Ad to Increase Your Sales on Shopify - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Facebook dynamic ad is one marketing tool that can help you grow your Shopify store sales. Learn how to create and optimize one in this post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adoric.com\/blog\/facebook-dynamic-increase-your-sales-on-shopify\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Facebook Dynamic Ad to Increase Your Sales on Shopify - Adoric Blog\" \/>\n<meta property=\"og:description\" content=\"Facebook dynamic ad is one marketing tool that can help you grow your Shopify store sales. 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