{"id":7712,"date":"2021-12-19T00:55:50","date_gmt":"2021-12-18T21:55:50","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=7712"},"modified":"2023-07-24T22:54:17","modified_gmt":"2023-07-24T19:54:17","slug":"google-maps-seo-how-to-rank-on-local-search-engine","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/","title":{"rendered":"Google Maps SEO: How to Rank on Local Search Engine"},"content":{"rendered":"<p>If you wanted to find, say, a hairdresser within your locality, you would go to Google and type in \u201chairdresser near me\u201d, right?<\/p>\n<p>In the same vein, potential customers looking for your plumbing, baking, legal, etc., services will do the same.<\/p>\n<p>For this reason, making your business visible on Google Local Search will help to bring you more leads and sales.<\/p>\n<p>But how exactly? Simple. Through Local Search Engine Optimization. Or Google Maps SEO, as some people prefer to call it.<\/p>\n<p>Google Maps SEO involves making your business visible on Google Maps for certain keywords.<\/p>\n<p>For example, if you search for \u201cLaw firm spring valley NY\u201d on Google, you would see this:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7713 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Map-SEO.jpg\" alt=\"Google Maps SEO\" width=\"1366\" height=\"482\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Map-SEO.jpg 1366w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Map-SEO-300x106.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Map-SEO-768x271.jpg 768w\" data-sizes=\"(max-width: 1366px) 100vw, 1366px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1366px; --smush-placeholder-aspect-ratio: 1366\/482;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7713\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Map-SEO.jpg\" alt=\"Google Maps SEO\" width=\"1366\" height=\"482\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Map-SEO.jpg 1366w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Map-SEO-300x106.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Map-SEO-768x271.jpg 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/noscript><\/p>\n<p>You can see a list of law firms together with the office locations on the map. This would work for any other local keyword (e.g. landline phone service in New Jersey).<\/p>\n<p>In this post, you will learn how to rank your business on the local search engine via Google Maps SEO.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#Why_Stress_About_Google_Map_SEO\" title=\"Why Stress About Google Map SEO?\">Why Stress About Google Map SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#Before_Getting_Started_with_Local_Search_Engine_Ranking\" title=\"Before Getting Started with Local Search Engine Ranking\">Before Getting Started with Local Search Engine Ranking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#10_Tips_to_Rank_High_on_Local_Engine_Search_with_Google_Maps_SEO\" title=\"10 Tips to Rank High on Local Engine Search with Google Maps SEO\">10 Tips to Rank High on Local Engine Search with Google Maps SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#Tip_1_Ensure_Your_Business_Details_are_complete_and_up-to-date\" title=\"Tip 1: Ensure Your Business Details are complete and up-to-date\">Tip 1: Ensure Your Business Details are complete and up-to-date<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#Tip_2_Verify_Your_Business_Physical_Location\" title=\"Tip 2: Verify Your Business Physical Location\">Tip 2: Verify Your Business Physical Location<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#Tip_3_Create_a_Detailed_Business_Description_Mixed_With_Your_Target_Keywords\" title=\"Tip 3: Create a Detailed Business Description Mixed With Your Target Keywords\">Tip 3: Create a Detailed Business Description Mixed With Your Target Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#Tip_4_Add_Photos\" title=\"Tip 4: Add Photos\">Tip 4: Add Photos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#Tip_5_Post_Regularly\" title=\"Tip 5: Post Regularly\">Tip 5: Post Regularly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#Tip_6_Build_Credibility_With_Reviews\" title=\"Tip 6: Build Credibility With Reviews\">Tip 6: Build Credibility With Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#Tip_7_Run_Ads_Occasionally\" title=\"Tip 7: Run Ads Occasionally\">Tip 7: Run Ads Occasionally<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#Tip_8_Add_Links_to_Your_Website\" title=\"Tip 8: Add Links to Your Website\">Tip 8: Add Links to Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#Tip_9_Get_Active_on_Social_Media\" title=\"Tip 9: Get Active on Social Media\">Tip 9: Get Active on Social Media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#Tip_10_Build_Local_Backlinks_to_Boost_Your_Ranking\" title=\"Tip 10: Build Local Backlinks to Boost Your Ranking\">Tip 10: Build Local Backlinks to Boost Your Ranking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#FAQs\" title=\"FAQs?\">FAQs?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#What_is_the_Google_Map_3-pack\" title=\"What is the Google Map 3-pack?\">What is the Google Map 3-pack?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#How_do_I_get_found_on_Google_Maps\" title=\"How do I get found on Google Maps?\">How do I get found on Google Maps?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/google-maps-seo-how-to-rank-on-local-search-engine\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Stress_About_Google_Map_SEO\"><\/span>Why Stress About Google Map SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like every other marketing endeavour, Google Map SEO demands time and can be stressful to set up successfully. So, why bother?<\/p>\n<p>Well, here are some interesting statistics that might pique your interest:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">80% of local searches on mobile convert<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">86% of customers use Google local search to find businesses<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">46% of all Google searches are location-based<\/li>\n<\/ul>\n<p>All those, we believe, are enough to make you view Google Map SEO from a positive perspective.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Before_Getting_Started_with_Local_Search_Engine_Ranking\"><\/span>Before Getting Started with Local Search Engine Ranking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step to getting started with Google Map SEO is creating a Google My Business Page Profile.<\/p>\n<p>Not to worry, creating one is pretty simple and easy. Plus, we\u2019ve created a detailed guide you can follow to set yours up fast.<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-optimize-your-google-my-business-page\/\">How to create and optimize a Google My Business Page<\/a><\/p><\/blockquote>\n<p>Additionally, keep in mind that Google uses three main signals for determining local engine ranking:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Distance: The closer your business location is to the city center you are looking the rank\u00a0for, the better your chances of showing at the top spot<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Relevance: Google tries to match users\u2019 searches with results that best fit their queries. This is why it is important to be descriptive as possible about your business<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Prominence: Businesses that have longer operational history and higher reputation take top spots on Google Local Searches<\/li>\n<li aria-level=\"1\">Before taking any action, it&#8217;s important to understand your current position in SERPS.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"10_Tips_to_Rank_High_on_Local_Engine_Search_with_Google_Maps_SEO\"><\/span>10 Tips to Rank High on Local Engine Search with Google Maps SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hopefully, you have your Google My Business Profile up and running by now, because you will need it for Google Map SEO. Here are ten tips to make it more visible on Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_1_Ensure_Your_Business_Details_are_complete_and_up-to-date\"><\/span>Tip 1: Ensure Your Business Details are complete and up-to-date<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While setting up a GMB profile, ensure that the information you put in about your business is accurate and up-to-date.<\/p>\n<p>Using inaccurate or outdated information can hamper your visibility online.<\/p>\n<p>Also, ensure that there is information consistency across your online profiles.<\/p>\n<p>For example, the contact phone number, email, and address on your website and social media handles should match your GMB profile.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_2_Verify_Your_Business_Physical_Location\"><\/span>Tip 2: Verify Your Business Physical Location<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can set up your GMB profile without verifying your location. Google allows you to skip that part during the initial setup process.<\/p>\n<p>However, you will still need to verify your business location to appear on Google Maps. Often, Google does this by sending a postcard containing your verification code to your physical address.<\/p>\n<p>Depending on the nature of your business, Google can allow you to verify your business using other options like a phone call, video call, or email.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_3_Create_a_Detailed_Business_Description_Mixed_With_Your_Target_Keywords\"><\/span>Tip 3: Create a Detailed Business Description Mixed With Your Target Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As earlier highlighted, relevance is one of the ranking factors Google uses to determine the local content to show to searchers.<\/p>\n<p>As such, adding a detailed description that captures your target keywords will go a long way in boosting your visibility on local searches.<\/p>\n<p>To add a description to your profile, log into your GMB account and click the <b>Add description <\/b>link like so:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7715 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Maps-SEO.jpg\" alt=\"Google Maps SEO\" width=\"1332\" height=\"434\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Maps-SEO.jpg 1332w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Maps-SEO-300x98.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Maps-SEO-768x250.jpg 768w\" data-sizes=\"(max-width: 1332px) 100vw, 1332px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1332px; --smush-placeholder-aspect-ratio: 1332\/434;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7715\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Maps-SEO.jpg\" alt=\"Google Maps SEO\" width=\"1332\" height=\"434\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Maps-SEO.jpg 1332w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Maps-SEO-300x98.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Maps-SEO-768x250.jpg 768w\" sizes=\"(max-width: 1332px) 100vw, 1332px\" \/><\/noscript><\/p>\n<p>You can even take things a little further by adding your business opening and closing hours. Why is this important?<\/p>\n<p>Before showing results to searchers, Google will first check to see if you are open or closed for business at the time of the search. If you are open, your chances of ranking high will increase considerably.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_4_Add_Photos\"><\/span>Tip 4: Add Photos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Did you know that one of the ways searchers can find your business is via images?<\/p>\n<p>Statistically speaking, a third of all the searches performed on Google are done for images.<\/p>\n<p>If you aren\u2019t adding images to your GMB profile, you are sure leaving a lot of money on the table.<\/p>\n<p>Thankfully, you can easily add images to your GMB profile with a few clicks of the button.<\/p>\n<p>You could even add a video if you want.<\/p>\n<p>Only ensure that the photos and videos you add best describe your business and are relatable. The more pictures you add, the better your chances of ranking high.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_5_Post_Regularly\"><\/span>Tip 5: Post Regularly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Posting regularly on your Google Business Profile has several benefits. Firstly, it lets Google know that your business is active, which means better visibility on local search.<\/p>\n<p>Also, publishing posts filled with your target keywords can help to improve your local SEO services ranking.<\/p>\n<p>On top of that, posting to your business profile can help strengthen engagement with your customers and, hence, <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/brand-awareness-social-media\/\">boost your brand awareness<\/a>. You get to tell your customers about product launches, new sales offers, upcoming events, and updates you know they will find useful.<\/p>\n<p>Google allows you to embed photos into your post without having to sweat about it.<\/p>\n<p>Best of all, you can add a CTA button to your post to drive traffic and conversion. And you can do so easily.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7716 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-Search.jpg\" alt=\"Google Local Search \" width=\"1301\" height=\"360\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-Search.jpg 1301w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-Search-300x83.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-Search-768x213.jpg 768w\" data-sizes=\"(max-width: 1301px) 100vw, 1301px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1301px; --smush-placeholder-aspect-ratio: 1301\/360;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7716\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-Search.jpg\" alt=\"Google Local Search \" width=\"1301\" height=\"360\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-Search.jpg 1301w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-Search-300x83.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-Search-768x213.jpg 768w\" sizes=\"(max-width: 1301px) 100vw, 1301px\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_6_Build_Credibility_With_Reviews\"><\/span>Tip 6: Build Credibility With Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Trust is the fabric that holds every relationship together &#8211; business relationships included. And what other way to build credibility and trust for your business than through reviews?<\/p>\n<p>A survey by Brightlocal showed that in 2020, <a target=\"_blank\" href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">87%<\/a> of online searchers read local business reviews before making any buying decision.<\/p>\n<p>So, if you are to see any meaningful ranking on Google Map, you have to take review building seriously.<\/p>\n<p>And the best way to get those reviews flowing in is by asking for them &#8211; politely. Even Google recommends reminding your customers to leave a review so long as you don\u2019t offer them any form of incentive for doing so.<\/p>\n<p>Keep in mind, though, that more is not necessarily better. You have 100 reviews on your profile doesn\u2019t mean you will outrank your competitors. Quality of content and star ratings are some of the metrics Google checks before deciding how to rank your profile.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_7_Run_Ads_Occasionally\"><\/span>Tip 7: Run Ads Occasionally<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This post is supposed to be about growing your business organically via SEO. So, what is the deal with running ads?<\/p>\n<p>Now here\u2019s the thing. Running paid ads on Google Maps will help to boost your business\u2019 visibility. And the more visibility it gets, the more interactions it will get from customers, which means more reviews.<\/p>\n<p>When your ad eventually stops, those reviews won\u2019t go away. And, like earlier mentioned, reviews are an important ranking metric Google takes seriously.<\/p>\n<p>In the end, you still win.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_8_Add_Links_to_Your_Website\"><\/span>Tip 8: Add Links to Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Searchers who find your business on Google Maps will likely want to know more by visiting your website.<\/p>\n<p>By doing so, you will drive more traffic to your website and generate more leads for your business.<\/p>\n<p>What if you don\u2019t have a website?<\/p>\n<p>Not a problem!<\/p>\n<p>Google has an out-of-the-box web creation solution that is beginner-friendly and easy to use. It comes with lots of themes you can use to bootstrap your web designing process.<\/p>\n<p>To access it, click the <b>Website <\/b>link from your GMB account.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7717 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Local-SEO.jpg\" alt=\"Local SEO\" width=\"1327\" height=\"470\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Local-SEO.jpg 1327w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Local-SEO-300x106.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Local-SEO-768x272.jpg 768w\" data-sizes=\"(max-width: 1327px) 100vw, 1327px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1327px; --smush-placeholder-aspect-ratio: 1327\/470;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7717\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Local-SEO.jpg\" alt=\"Local SEO\" width=\"1327\" height=\"470\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Local-SEO.jpg 1327w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Local-SEO-300x106.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Local-SEO-768x272.jpg 768w\" sizes=\"(max-width: 1327px) 100vw, 1327px\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_9_Get_Active_on_Social_Media\"><\/span>Tip 9: Get Active on Social Media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social signals are one of the ranking factors Google uses to determine how to place websites on search result pages.<\/p>\n<p>Your website will give off a strong signal if it is getting lots of likes, shares, and engagement on social media sites like Facebook, Twitter, etc.<\/p>\n<p>The stronger your pages\u2019 signals, the more visible your listing on Google Maps would be.<\/p>\n<p>So, if you haven\u2019t already, start promoting your business on social media.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tip_10_Build_Local_Backlinks_to_Boost_Your_Ranking\"><\/span>Tip 10: Build Local Backlinks to Boost Your Ranking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Local search marketing is never really complete without local backlink building.<\/p>\n<p>To put it simply, backlinks are links pointing to your website from another site. When you have a link from a trusted website pointing to yours, it tells Google that your website can be trusted, and so can be ranked high.<\/p>\n<p>Building backlinks to your Business profile can help boost your ranking.<\/p>\n<p>There are a couple of ways you can go about that.\u00a0One is reaching out to local business directories that align with your industry and asking them to cite your Business Name, Address, and Phone number.<\/p>\n<p>Another method is doing the same with local news publishing outlets.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span>FAQs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4><span class=\"ez-toc-section\" id=\"What_is_the_Google_Map_3-pack\"><\/span>What is the Google Map 3-pack?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>When you do a local intent search using terms like \u201cnear me\u201d or \u201cin [my city]\u201d, you will see 3 top listings on the search result page.<\/p>\n<p>For example, if you search for \u201ccoffee shop Springfield\u201d, you will see this:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7718 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-SEO.jpg\" alt=\"Google Maps SEO\" width=\"1279\" height=\"650\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-SEO.jpg 1279w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-SEO-300x152.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-SEO-768x390.jpg 768w\" data-sizes=\"(max-width: 1279px) 100vw, 1279px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1279px; --smush-placeholder-aspect-ratio: 1279\/650;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7718\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-SEO.jpg\" alt=\"Google Maps SEO\" width=\"1279\" height=\"650\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-SEO.jpg 1279w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-SEO-300x152.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2021\/12\/Google-Local-SEO-768x390.jpg 768w\" sizes=\"(max-width: 1279px) 100vw, 1279px\" \/><\/noscript><\/p>\n<p>The 3 top listings you see here are known as 3-pack.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"How_do_I_get_found_on_Google_Maps\"><\/span>How do I get found on Google Maps?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The first step to getting found on Google Maps is by creating a Google my business profile and optimizing it for local ranking.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Boosting your business\u2019s visibility on Google Maps will go a long way to drum up more leads and sales for your business.<\/p>\n<p>By following the 10 tips shared here, you can increase your business ranking on local search.<\/p>\n<p>Need help optimizing your website for conversion?<\/p>\n<p>Sign up for a free Adoric account right away.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/subscribe?price=0&amp;contractId=0&amp;planId=5a95516746c66eaf00eaa7fd\" rel=\"noopener\" class=\"big-button\">Sign up a free Adoric account<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Maps SEO: Learn 10 strategies to rank your business high on Google Maps and dominate local SEO with ease. <\/p>\n","protected":false},"author":12,"featured_media":7721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[31],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - 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