{"id":8472,"date":"2022-03-31T11:02:24","date_gmt":"2022-03-31T08:02:24","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=8472"},"modified":"2023-11-06T19:06:09","modified_gmt":"2023-11-06T16:06:09","slug":"10-tips-for-shopify-speed-optimization","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/","title":{"rendered":"10 Tips for Shopify Speed Optimization"},"content":{"rendered":"<p>Are you looking for the best Shopify speed optimization tips to make your website load faster? Read on because this post is for you.<\/p>\n<p>Shopify speed score is a vital metric; it directly affects your website\u2019s SEO and, consequently, your <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/8-mistakes-that-kill-conversion-rate\/\">conversion rates<\/a>.<\/p>\n<p>One reason people are moving away from conventional shopping and tilting towards online shopping is because it saves them a lot of stress and time. When a Shopify store takes too much time to load, it can be quite discouraging for customers to satisfy their need for speed.<\/p>\n<p>You can lose as much as <a target=\"_blank\" href=\"https:\/\/neilpatel.com\/blog\/loading-time\/\">40% of the traffic<\/a> that you get if your Shopify page speed is more than 3 seconds.<\/p>\n<p>Here\u2019s an illustration from Google that gives a better picture of how load speed correlates to bounce rate.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8474 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Load-speed-2.jpg\" alt=\"Shopify speed optimization\" width=\"1920\" height=\"1080\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Load-speed-2.jpg 1920w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Load-speed-2-300x169.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Load-speed-2-768x432.jpg 768w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8474 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Load-speed-2.jpg\" alt=\"Shopify speed optimization\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Load-speed-2.jpg 1920w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Load-speed-2-300x169.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Load-speed-2-768x432.jpg 768w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/noscript><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/mobile-page-speed-new-industry-benchmarks\/\">Source<\/a><\/p>\n<p>You don\u2019t want potential customers to leave after all the time and energy you put into attracting them to your store.<\/p>\n<p>Shopify page speed optimization is an integral aspect of managing your store. In this guide, we will discuss Shopify speed optimization and a few tips to help you optimize your store\u2019s pages.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#What_is_Shopify_Page_Speed\" title=\"What is Shopify Page Speed?\">What is Shopify Page Speed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#Why_Should_You_Optimize_Your_Shopify_Stores_Page_Speed\" title=\"Why Should You Optimize Your Shopify Store\u2019s Page Speed?\">Why Should You Optimize Your Shopify Store\u2019s Page Speed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#Factors_that_Affect_Your_Shopify_Site_Speed\" title=\"Factors that Affect Your Shopify Site Speed\">Factors that Affect Your Shopify Site Speed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#Factors_You_Cannot_Control\" title=\"Factors You Cannot Control\">Factors You Cannot Control<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#Your_Customers_Location_Device_and_Internet_Connection\" title=\"Your Customer\u2019s Location, Device, and Internet Connection\">Your Customer\u2019s Location, Device, and Internet Connection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#Local_Browser_Cache\" title=\"Local Browser Cache\">Local Browser Cache<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#Server-Side_Page_Cache\" title=\"Server-Side Page Cache\">Server-Side Page Cache<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#Factors_You_Can_Control\" title=\"Factors You Can Control\">Factors You Can Control<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#Apps\" title=\"Apps\">Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#Themes\" title=\"Themes\">Themes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#Theme_or_App_Features\" title=\"Theme or App Features\">Theme or App Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#Image_and_Videos\" title=\"Image and Videos\">Image and Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#Fonts\" title=\"Fonts\">Fonts<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#How_to_Optimize_Your_Shopify_Stores_Speed\" title=\"How to Optimize Your Shopify Store\u2019s Speed\">How to Optimize Your Shopify Store\u2019s Speed<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#1_Choose_the_Right_Theme\" title=\"1. Choose the Right Theme\">1. Choose the Right Theme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#2_Choose_the_Right_Font\" title=\"2. Choose the Right Font\">2. Choose the Right Font<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#3_Assess_Your_Installed_Apps\" title=\"3. Assess Your Installed Apps\">3. Assess Your Installed Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#4_Simplify_Your_Homepage_Design\" title=\"4. Simplify Your Homepage Design\">4. Simplify Your Homepage Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#5_Optimize_Collections_and_Filtering\" title=\"5. Optimize Collections and Filtering\">5. Optimize Collections and Filtering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#6_Minimize_Redirects_and_Fix_Broken_Links\" title=\"6. Minimize Redirects and Fix Broken Links\">6. Minimize Redirects and Fix Broken Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#7_Optimize_Your_Images_and_Video_Content\" title=\"7. Optimize Your Images and Video Content\">7. Optimize Your Images and Video Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#8_Choose_Hero_Layout_Over_Carousels_and_Sliders\" title=\"8. Choose Hero Layout Over Carousels and Sliders\">8. Choose Hero Layout Over Carousels and Sliders<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#9_Enhance_Mobile_Performance_by_Implementing_AMPs_on_Your_Website\" title=\"9. Enhance Mobile Performance by Implementing AMPs on Your Website\">9. Enhance Mobile Performance by Implementing AMPs on Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#10_Leverage_Google_Tag_Manager_to_Organize_Your_Tracking_Code\" title=\"10. Leverage Google Tag Manager to Organize Your Tracking Code\">10. Leverage Google Tag Manager to Organize Your Tracking Code<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-tips-for-shopify-speed-optimization\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Shopify_Page_Speed\"><\/span>What is Shopify Page Speed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Shopify Page speed, also called page load time, refers to the total time it takes for a web page to load properly. According to Google, the recommended page load time should be under two seconds.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Should_You_Optimize_Your_Shopify_Stores_Page_Speed\"><\/span>Why Should You Optimize Your Shopify Store\u2019s Page Speed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Optimizing your Shopify store\u2019s page is important for several reasons. Some of them include the following:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Your page load time affects the shopping experience of your customers. Among other things, the faster your Shopify store, the better your customers&#8217; shopping experience. A better shopping experience will increase user engagement, customer satisfaction, and <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/cart-abandonment-app-for-woocommerce-and-shopify\/\">reduce cart abandonment rates<\/a>.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Your store\u2019s page speed affects your customers\u2019 buying decisions. So when you speed up your Shopify site speed, customers will reach buying a decision a lot faster.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">It impacts your conversion rates. The faster your Shopify store\u2019s page load time, the better your conversion rate. If it exceeds 3 seconds, your conversion rates start to drop with each passing second.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">It directly affects your bounce rate. The longer it takes your Shopify store to load, the higher the chances visitors will bounce off your site.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">One of the factors that helps your Shopify store SEO ranking is your website load speed. Faster page load time improves your store\u2019s user experience and, in turn, improves your ranking and discoverability of your Shopify store on search engines.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Factors_that_Affect_Your_Shopify_Site_Speed\"><\/span>Factors that Affect Your Shopify Site Speed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many factors that affect your Shopify site speed. While some of these factors are directly within your control, and you can do something about them, some are not.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Factors_You_Cannot_Control\"><\/span>Factors You Cannot Control<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here are some of the factors that affect your Shopify store\u2019s page speed that you can\u2019t control:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Your_Customers_Location_Device_and_Internet_Connection\"><\/span>Your Customer\u2019s Location, Device, and Internet Connection<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Your customers probably live in different locations around the world. They also use different devices and internet connection strengths to access your Shopify store. These factors will impact how fast or slow your Shopify store loads.<\/p>\n<p>You can always advise your customers to update their browser version and <a target=\"_blank\" href=\"https:\/\/macpaw.com\/how-to\/clear-cache-on-mac\">clear their browser\u2019s cache<\/a> if they have complaints about your Shopify store\u2019s speed. You can also recommend checking their internet connectivity to be sure they are not experiencing any downtime.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Local_Browser_Cache\"><\/span>Local Browser Cache<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Some elements of your Shopify store are saved or cached on the local browsers of your customers. This reduces the time it takes to load your store since the browser can directly load the cached resources without requesting them again from the server.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Server-Side_Page_Cache\"><\/span>Server-Side Page Cache<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Your Shopify store also gets cached on the server side. This makes your store load faster after a customer has previously visited it since they will be getting a cached copy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Factors_You_Can_Control\"><\/span>Factors You Can Control<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here are the factors affecting your Shopify store speed that you can directly influence. In the next section, we will discuss tips addressing these factors to increase the speed of your Shopify store.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Apps\"><\/span>Apps<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>There are various apps you can install in your Shopify store. Each app offers different features and improves either the appearance or functionality of your store. Minimizing the number of apps you install on your store will help improve your website\u2019s speed.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Themes\"><\/span>Themes<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><a target=\"_blank\" href=\"https:\/\/themes.shopify.com\/themes\/blum\/styles\/mondo?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=pf-partners&amp;utm_content=backlink\">Using lightweight themes<\/a> can help improve Shopify site speed, too.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Theme_or_App_Features\"><\/span>Theme or App Features<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The theme or app features that you choose to enable can directly impact the speed of your Shopify store. The more theme or app features enabled, the slower your store will load. Allowing unnecessary features that are not useful to your customers can affect your store\u2019s speed without giving you any value. You typically want to avoid this.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Image_and_Videos\"><\/span>Image and Videos<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Heavy images or videos can cause your Shopify store to load slowly. If your store visitors wait too long for the images and videos to load, they may consider your store as being slow and leave.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Fonts\"><\/span>Fonts<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Shopify provides several options of font types to choose from. While this may seem trivial, if the font you select is not available on your customer\u2019s device, they will have to download it before they can view the text on your website. This can significantly affect your store\u2019s page speed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Shopify_Stores_Speed\"><\/span>How to Optimize Your Shopify Store\u2019s Speed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You want to focus your time and energy on the factors within your control. Want to know how to optimize your Shopify store speed by tackling these factors? Here are 10 tips to help you:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Choose_the_Right_Theme\"><\/span>1. Choose the Right Theme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Choosing a Shopify theme is a critical decision to make. However, you want to ensure that as you select a theme that matches your brand, make sure it\u2019s also fast to optimize your Shopify store speed. So, you want to choose a theme that is responsive and up-to-date.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8475 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/lZ5J1dS.png\" alt=\"Shopify speed optimization\" width=\"1327\" height=\"639\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/lZ5J1dS.png 1327w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/lZ5J1dS-300x144.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/lZ5J1dS-768x370.png 768w\" data-sizes=\"(max-width: 1327px) 100vw, 1327px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1327px; --smush-placeholder-aspect-ratio: 1327\/639;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8475 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/lZ5J1dS.png\" alt=\"Shopify speed optimization\" width=\"1327\" height=\"639\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/lZ5J1dS.png 1327w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/lZ5J1dS-300x144.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/lZ5J1dS-768x370.png 768w\" sizes=\"(max-width: 1327px) 100vw, 1327px\" \/><\/noscript><\/p>\n<p>You can further optimize the performance of your Shopify theme by disabling all theme features that you are not using or that do not provide any significant value to your customers. Also, before choosing a theme, you can run it through <a target=\"_blank\" href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/v5\/about\">Google PageSpeed Insights<\/a> to get an idea of its performance.<\/p>\n<p>One good theme you can try is <a target=\"_blank\" href=\"https:\/\/themes.shopify.com\/themes\/blum\/styles\/mondo?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=pf-partners\">Blum<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Blum theme by SalesHunterThemes can be a good choice for your brand. Blum is tailored specifically for the fashion industry, offering a seamless shopping experience on mobile devices, lightning-fast loading times, and customizable product pages to showcase your clothing collection. What sets Blum apart is its ability to achieve an impressive score of 80+ on Google Pagespeed Insights for Mobile pages. This is highly significant, as top-ranking websites typically score around 40 on mobile (according to Colorlib). Faster loading time and optimized mobile experience undoubtedly will result in higher conversion rates and substantial sales growth for your brands.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11807 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Blum-Shopify-Theme.png\" alt=\"Blum Shopify Theme\" width=\"1999\" height=\"1039\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Blum-Shopify-Theme.png 1999w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Blum-Shopify-Theme-300x156.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Blum-Shopify-Theme-768x399.png 768w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/1039;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11807\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Blum-Shopify-Theme.png\" alt=\"Blum Shopify Theme\" width=\"1999\" height=\"1039\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Blum-Shopify-Theme.png 1999w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Blum-Shopify-Theme-300x156.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/Blum-Shopify-Theme-768x399.png 768w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Choose_the_Right_Font\"><\/span>2. Choose the Right Font<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To optimize your Shopify site speed, you need to use an appropriate font type. The rule of thumb here is to use a system font. Most devices have system fonts installed on them by default which means that your customers\u2019 devices won\u2019t have to download your store\u2019s font whenever they visit. It also means that your store will generally load faster.<\/p>\n<p>System fonts are classified into mono, serif, and sans-serif categories. There are different fonts within these categories, as shown below:<\/p>\n<ul>\n<li><b>Mono<\/b>: This category consists of fonts like Liberation Mono, Consolas, Lucida Console, Monaco, and Menlo.<\/li>\n<li aria-level=\"1\"><b>Serif<\/b>: This category consists of fonts like Apple Garamond, Times New Roman, Source Serif Pro, Droid Serif, Iowan Old Style, Baskerville, and Times.<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Sans-serif<\/b>: This category consists of fonts like Ubuntu, Helvetica Neue, Segoe UI, BlinkMacSystemFont, and Roboto.<\/li>\n<\/ul>\n<p>Shopify recommends the following system fonts: Times New Roman, Garamond, Lucide Grande, Courier New, Palatino, Trebuchet MS, and Monaco. You can choose to use other fonts for your Shopify store, but your store\u2019s page may take longer to load if they are not commonly used fonts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Assess_Your_Installed_Apps\"><\/span>3. Assess Your Installed Apps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Shopify apps offer several features that can enhance your customers\u2019 shopping experience, enhance the functionality of your store, boost user engagement, and increase sales and conversions. However, these apps add extra lines of code to your store\u2019s theme when you install them and can potentially slow down your store\u2019s page speed.<\/p>\n<p>To optimize your website\u2019s speed, do a regular assessment of the apps installed in your store to keep them in check. Remove any app that isn\u2019t adding value.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Simplify_Your_Homepage_Design\"><\/span>4. Simplify Your Homepage Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Generally speaking, the more items you have on a web page, the slower the page speed and the more time it takes to load properly. On average, customers view only about half of the entire content on a store\u2019s home page. You do not want to risk losing customers because of speed-reducing elements on your homepage that customers will not interact with.<\/p>\n<p>An ideal Shopify homepage design should contain only elements that improve the user experience and provide value to visitors. You should evaluate every section of your homepage using the following criteria to determine they are necessary;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Good navigation<\/b>: Your store should have a clean interface that visitors can navigate easily.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Desirability<\/b>: Every image and video on your homepage should create the desire to explore your store or buy your product.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Value<\/b>: Your homepage should contain content addressing your customers\u2019 needs, pain, questions, and desire.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Action<\/b>: Your call to action must be bold, clear, easy to spot, and easy to understand.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Credibility<\/b>: Social proof significantly contributes to your credibility as a brand and helps build a trust-based relationship with your customers.<\/li>\n<\/ul>\n<p>To achieve this, remove any unnecessary sections that do not meet these criteria. You can always use a preview and view more links to reduce the elements on your homepage. Consider moving widgets, and social media feeds away from your homepage and unto other strategic locations in your store.<\/p>\n<p>You can leverage <a target=\"_blank\" href=\"https:\/\/watchthem.live\/free-heatmap-tools\/\">website heatmap tools<\/a> to understand the behaviour of visitors on your store pages and optimize them better.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Optimize_Collections_and_Filtering\"><\/span>5. Optimize Collections and Filtering<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When optimizing your Shopify store page speed, another area you should pay attention to is your collections and filtering. It is best to create smaller collections that are more specific and have fewer products, and Shopify makes this easy to achieve. You cannot include more than 50 products on any collection page.<\/p>\n<p>Create filters that are relevant and necessary, keeping them as minimal as possible. Your Shopify store page will take longer to load if you have too many filters. Use pop-ups sparingly. They are an excellent way of displaying more details about products on your collection pages. They can help customers decide on their interest in a product, and they enhance the shopping experience.<\/p>\n<p>However, like any other element on your website, it can slow down your store page speed if not used effectively. If the pop-ups load before all the information on the product page, your webpage can become significantly slow.<\/p>\n<p>A heatmap can come in handy in determining if your customers use the \u201cquick view\u201d feature that is responsible for triggering the pop-ups. Consider removing it if they barely use it. If you realize that they use it, try to restrict the amount of information you display in the pop-ups.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Minimize_Redirects_and_Fix_Broken_Links\"><\/span>6. Minimize Redirects and Fix Broken Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having lots of redirects on your website increases the number of HTTP requests, which delays the data transfer process. To reduce the number of redirects on your website and minimize their impact on your store\u2019s page speed, remove any unnecessary redirects. You should also avoid redirect loops &#8211; redirect pages that lead to other redirect pages.<\/p>\n<p>Like redirects, broken links also trigger additional HTTP requests, which directly affect your store\u2019s page speed. To avoid this, consider using site audit tools to check for broken links and fix them. You can also choose to create custom 404 pages to help visitors that have accidentally entered an incorrect URL.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Optimize_Your_Images_and_Video_Content\"><\/span>7. Optimize Your Images and Video Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>High-quality product images are important to your store; however, they can be heavy and slow down your website. This makes it necessary to offer customers the best product images without sacrificing page speed. There are different ways you can <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/10-product-image-optimization-tips-for-shopify\/\">optimize your images<\/a> to increase your store\u2019s page speed.<\/p>\n<p>The first thing is to reduce the number of images you have on your Shopify store. You can do this by deleting any unnecessary images, and this will help to reduce the number of HTTP requests. You can check for any empty image sources within your code and remove them too.<\/p>\n<p>Another option is to compress your images. Strive to keep your image files below 70kb and within the PNG and JPEG file format. You can also write short descriptive image file names and alt tags that accurately portray the product image. The image file names and image alt tags also help your store\u2019s ranking and discoverability.<\/p>\n<p>You shouldn\u2019t ignore the importance of videos in your Shopify store. However, you can optimize your videos by hosting them on external sources like Vimeo and YouTube or using lite embeds.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Choose_Hero_Layout_Over_Carousels_and_Sliders\"><\/span>8. Choose Hero Layout Over Carousels and Sliders<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a target=\"_blank\" href=\"https:\/\/www.sliderrevolution.com\/design\/website-sliders\/\">Sliders and carousels<\/a> can seem like effective ways to display your product images, but they can significantly increase the weight of your website and make it load more slowly. Fewer customers are likely to interact with carousels and sliders, especially on mobile devices.<\/p>\n<p>So, it\u2019s time to ditch carousels and sliders in favor of hero layouts. A hero layout is simply a large image accompanied by a catchy text. It is typically placed at the top of the homepage, and immediately catches your visitors\u2019 attention. This can significantly impact their buying behavior on your website.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8476 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/image2.jpg\" alt=\"Shopify speed optimization\" width=\"1366\" height=\"768\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/image2.jpg 1366w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/image2-300x169.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/image2-768x432.jpg 768w\" data-sizes=\"(max-width: 1366px) 100vw, 1366px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1366px; --smush-placeholder-aspect-ratio: 1366\/768;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8476\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/image2.jpg\" alt=\"Shopify speed optimization\" width=\"1366\" height=\"768\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/image2.jpg 1366w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/image2-300x169.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/03\/image2-768x432.jpg 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/noscript><\/p>\n<p>An effective hero layout should have three main aspects:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High-quality image<\/b>: The image you use should be a high-quality captivating image. Don\u2019t forget to keep the file size as low as possible.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A clear message<\/b>: Your hero layout must deliver a significant impact once visitors get to your store. To do this, it must contain a clear message, and it should communicate your brand values to visitors.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Call to Action<\/b>: Your hero layout should inspire some action in visitors, and you can achieve this by adding a clear call to action.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"9_Enhance_Mobile_Performance_by_Implementing_AMPs_on_Your_Website\"><\/span>9. Enhance Mobile Performance by Implementing AMPs on Your Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the wide usage of mobile devices, you need to optimize your Shopify store for mobile device users. You can achieve this by integrating AMP into your Shopify website.<\/p>\n<p>AMP stands for Accelerated Mobile Pages. It refers to a standard framework designed to allow you create web pages that load faster on mobile devices. They are simple to use and will enable you to easily optimize your Shopify store to make it more accessible on mobile devices.<\/p>\n<p>There are several apps on Shopify that you can use to create AMP web pages to improve the user experience of your store for mobile visitors. Some of these apps are:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a target=\"_blank\" href=\"https:\/\/apps.shopify.com\/amp-google\">AMP by Shop Sheriff<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a target=\"_blank\" href=\"https:\/\/apps.shopify.com\/amp\">Fire AMP<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a target=\"_blank\" href=\"https:\/\/apps.shopify.com\/ampify-me\">AMP by Ampify Me<\/a><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"10_Leverage_Google_Tag_Manager_to_Organize_Your_Tracking_Code\"><\/span>10. Leverage Google Tag Manager to Organize Your Tracking Code<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tracking codes can significantly reduce your store\u2019s page speed. You can effectively handle this by using a tag management system like <a target=\"_blank\" href=\"https:\/\/www.mageplaza.com\/magento-2-google-tag-manager\/\">Google Tag Manager<\/a>.<\/p>\n<p>Google Tag Manager is a tool that helps you to set up tags in just one request and manage all of your tracking code, including your analytics, in one place. Google Tag Manager also loads JavaScript files in an asynchronous manner. This means it does not prevent your content from being rendered.<\/p>\n<p>Note that Google Tag Manager is only available to Shopify Plus merchants.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this guide, we have discussed the steps you can take to optimize your Shopify store and increase your page speed. Implementing these steps may take some time, but you will notice the results almost immediately.<\/p>\n<p>Making sales on Shopify can be a breeze by using the Adoric Shopify app. It lets you increase your conversion rates by displaying attention-grabbing campaigns on your Shopify store. The Adoric Shopify app is highly intuitive and doesn\u2019t require you to have any coding or graphic design knowledge to use it.<\/p>\n<p>Install it on your Shopify store today and see your sales increase.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Install Adoric Shopify App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for the best Shopify speed optimization tips to make your website load faster? This post is for you!<\/p>\n","protected":false},"author":15,"featured_media":8479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Tips for Shopify Speed Optimization - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Are you looking for the best Shopify speed optimization tips to make your website load faster? 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