{"id":8841,"date":"2022-05-23T13:00:28","date_gmt":"2022-05-23T10:00:28","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=8841"},"modified":"2023-07-19T21:41:34","modified_gmt":"2023-07-19T18:41:34","slug":"branding-your-shopify-store-benefits-tips-and-strategies","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/","title":{"rendered":"Branding Your Shopify Store: Benefits, Tips, and Strategies"},"content":{"rendered":"<p>Branding your Shopify store is one surefire way to stay ahead in business in a highly competitive eCommerce industry.<\/p>\n<p>But building a brand from scratch is no easy feat, and you probably have no clue how to do it. Naturally, several questions will cross your mind once you consider building a brand around your Shopify store business.<\/p>\n<p>This guide will discuss the importance of branding your Shopify store and tips and strategies you can follow to build a good brand for your store with real-life examples. Whether you\u2019re a new or existing Shopify merchant looking to build a brand for their business, you can apply everything in this guide.<\/p>\n<p>Let\u2019s jump right in!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#Benefits_of_Branding_for_Your_Shopify_Store\" title=\"Benefits of Branding for Your Shopify Store\">Benefits of Branding for Your Shopify Store<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#1_Helps_People_Identify_and_Recognize_Your_Business\" title=\"1. Helps People Identify and Recognize Your Business\">1. Helps People Identify and Recognize Your Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#2_Helps_Your_Business_Stand_Out_from_the_Competition\" title=\"2. Helps Your Business Stand Out from the Competition\">2. Helps Your Business Stand Out from the Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#3_Builds_An_Emotional_Connection_With_Customers\" title=\"3. Builds An Emotional Connection With Customers\">3. Builds An Emotional Connection With Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#4_Helps_to_Set_Customer_Expectations\" title=\"4. Helps to Set Customer Expectations\">4. Helps to Set Customer Expectations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#5_Makes_Marketing_and_Advertising_Easier\" title=\"5. Makes Marketing and Advertising Easier\">5. Makes Marketing and Advertising Easier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#6_Inspires_You_and_Your_Employees\" title=\"6. Inspires You and Your Employees\">6. Inspires You and Your Employees<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#7_Helps_to_Grow_Your_Business\" title=\"7. Helps to Grow Your Business\">7. Helps to Grow Your Business<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#Tips_and_Strategies_For_Branding_Your_Shopify_Store\" title=\"Tips and Strategies For Branding Your Shopify Store\">Tips and Strategies For Branding Your Shopify Store<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#1_Market_Research_and_Analysis\" title=\"1. Market Research and Analysis\">1. Market Research and Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#2_Choose_Your_Business_Name\" title=\"2. Choose Your Business Name\">2. Choose Your Business Name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#3_Determine_Your_Brand_Voice_and_Tone\" title=\"3. Determine Your Brand Voice and Tone\">3. Determine Your Brand Voice and Tone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#4_Select_Your_Brand_Colors\" title=\"4. Select Your Brand Colors\">4. Select Your Brand Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#5_Choose_a_Typography\" title=\"5. Choose a Typography\">5. Choose a Typography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#6_Design_Your_Logo\" title=\"6.\u00a0 Design Your Logo\">6.\u00a0 Design Your Logo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#7_Apply_Your_Branding_to_Your_Business\" title=\"7. Apply Your Branding to Your Business\">7. Apply Your Branding to Your Business<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#5_Examples_of_Top_Shopify_Brands\" title=\"5 Examples of Top Shopify Brands\">5 Examples of Top Shopify Brands<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#1_Mollyjogger\" title=\"1. Mollyjogger\">1. Mollyjogger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#2_GymShark\" title=\"2. GymShark\">2. GymShark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#3_Plant_Circle\" title=\"3. Plant Circle\">3. Plant Circle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#4_Casper\" title=\"4. Casper\">4. Casper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#5_Tropical_Sun\" title=\"5. Tropical Sun\">5. Tropical Sun<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/branding-your-shopify-store-benefits-tips-and-strategies\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Branding_for_Your_Shopify_Store\"><\/span>Benefits of Branding for Your Shopify Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You probably already know that branding is important, but you are tempted to ask why? Why is branding a priority? What purpose will it serve your business? Is it worth it?<\/p>\n<p>A brand is more than just a unique name and logo. It dictates the total experience customers get when they interact with your business and how they perceive your brand.<\/p>\n<p>Branding is the bridge between your products and <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-find-your-target-audience\/\">your target audience<\/a>. So, if you can build a bridge of trust that connects a customer with your brand, you will be creating a solid emotional connection that makes them more likely to buy from your store.<\/p>\n<p>For example, if you walk into a brick-and-mortar store and cannot connect with what the business stands for or its products, it\u2019s unlikely you\u2019ll buy anything.<\/p>\n<p>But if you walk into another store and meet someone who works there. You have a conversation with them and can connect with their vision and products. You will be more likely to buy their product by the end of the conversation.<\/p>\n<p>Even if you don\u2019t buy anything at that time, you\u2019d have built an emotional connection with the store and will likely follow their social media accounts or subscribe to their mailing lists. In the future, you are likely to patronize them or recommend their products to friends and family.<\/p>\n<p>A good brand has a strong influence on the future performance of your business. Here are 7 benefits of branding your Shopify store:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Helps_People_Identify_and_Recognize_Your_Business\"><\/span>1. Helps People Identify and Recognize Your Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As stated earlier, your brand is more than just your logo and name. It is the entire personality of your business. It is what makes your business unique. By branding your business, you give it an identity, making it easier for people to recognize your business.<\/p>\n<p>Some of the ways you can achieve branding include the following:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Visual brand identity elements like your logo, brand name, and colors<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Brand tone and voice<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Brand values<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Product and packaging design<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Pricing<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Shopping experience<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Advertising and communications<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Helps_Your_Business_Stand_Out_from_the_Competition\"><\/span>2. Helps Your Business Stand Out from the Competition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People don\u2019t build relationships with products. They are usually committed and loyal to the brand. So, branding your Shopify store helps your customers associate your products with the personality of your business. This will make them choose your products over the competition because they can relate to your brand and the promises you have made to them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Builds_An_Emotional_Connection_With_Customers\"><\/span>3. Builds An Emotional Connection With Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your values, as a business, are a core aspect of your brand, and they help create an emotional connection with your customers. It\u2019s this connection that nudges customers to buy from you.<\/p>\n<p>With this emotional connection, you can build trust in a short time. Once trust exists, your customers will become loyal to your brand, which means they will almost always return to buy from you.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Helps_to_Set_Customer_Expectations\"><\/span>4. Helps to Set Customer Expectations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you combine branding with a positive customer experience, your customers know what to expect each time they want to make a purchase. It builds mental shortcuts in customers, and they feel at ease when buying from you.<\/p>\n<p>A good brand gives people reasons to choose their products and services every time. If you have a clear brand promise and consistently deliver on it, it becomes your customers\u2019 expectation. This will, in turn, help you <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/boost-brand-loyalty\/\">build a solid base of loyal customers<\/a> over time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Makes_Marketing_and_Advertising_Easier\"><\/span>5. Makes Marketing and Advertising Easier<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>By branding your Shopify store, your business becomes unique, making it easier for you to paint a mental picture in the minds of your target audience. If they relate to your brand, they will respond to your marketing and advertising strategies better, making.<\/p>\n<p>Since they believe in your brand, your customers are more likely to refer your brand to their friends and families.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Inspires_You_and_Your_Employees\"><\/span>6. Inspires You and Your Employees<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Branding gives you and your employees (if you have any) values to live and work by. If your team believes in your brand values, it will serve as a source of inspiration. It will also help create a focus as your team will understand and believe in what you are trying to achieve.<\/p>\n<p>It will serve as a guideline to drive your work attitude and reflect on your brand\u2019s purpose, strategy, and communications.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Helps_to_Grow_Your_Business\"><\/span>7. Helps to Grow Your Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Branding is valuable to business because it is more than just marketing and advertising. Every other benefit of branding for your Shopify business all boils down to increasing your bottom line and achieving business growth which is why you own a Shopify store in the first place.<\/p>\n<p>With branding, you can increase the financial value of your business. With more customers, you can generate more revenue and realize more profit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_and_Strategies_For_Branding_Your_Shopify_Store\"><\/span>Tips and Strategies For Branding Your Shopify Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know the benefits branding your Shopify store can get you, let\u2019s show you how to go about it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Market_Research_and_Analysis\"><\/span>1. Market Research and Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before getting started with branding your Shopify store, it\u2019s important to take time to conduct thorough market research and analysis. You want to research your target audience, the competition, and your products.<\/p>\n<p>You want to start by considering your target audience. Who is your ideal customer? What is their age bracket? What are their interests? Where do they live? What is their income range? In answering these questions, you will be able to determine their demographics.<\/p>\n<p>Next, take a look at what the competition is doing and how they are doing it. Look at their websites, their products, their packaging, the kind of customer service they provide, and their marketing and advertising strategies. Consider what is working for them and what is not.<\/p>\n<p>You should consider your product in relation to what your competitors are doing or aren\u2019t. Do they sell directly to customers or other businesses? You want to take what the competition is doing and do it better if it works for your business.<\/p>\n<p>You can get the details you need to start branding your Shopify store from proper market research. Keep in mind that your priority is to meet your customers&#8217; needs and not yours.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Choose_Your_Business_Name\"><\/span>2. Choose Your Business Name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The next thing to do is to choose your business name. The business name you choose is mainly dependent on your kind of business. You could use a <a target=\"_blank\" href=\"https:\/\/logo.com\/business-name-generator\">business name generator<\/a> to get ideas flowing.<\/p>\n<p>Generally speaking, you have to pay attention to your business name because it is part of how your customers will remember your brand. Your customers are more likely to remember your business name if it is memorable, and they will be quick to associate it with your products.<\/p>\n<p>However, you should understand that a brand is more than just a name. Avoid getting stuck trying to choose the most memorable business name. Your business name should derive its meaning from your brand personality, promises, actions, etc.<\/p>\n<p>Your business name should be distinctive and difficult to imitate. You do not want customers mixing up your brand with another. You can use <a target=\"_blank\" href=\"https:\/\/www.shopify.com.ng\/tools\/business-name-generator\">Shopify\u2019s free name generator<\/a> to make things easier for you.<\/p>\n<p>Since your business name will affect your store\u2019s domain, you should consider checking if the name you want to pick is available as a domain. You also want to ensure that your business name does not contain hidden meanings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Determine_Your_Brand_Voice_and_Tone\"><\/span>3. Determine Your Brand Voice and Tone<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your brand voice and tone are important because it is how you\u2019ll communicate with customers. Defining your brand tone and voice is necessary to connect and maintain a positive brand experience for your customers.<\/p>\n<p>You will rarely interact with your customers physically. This means that you won\u2019t have the opportunity to communicate your brand values and voice directly like brick-and-mortar stores. However, you can communicate with your customers through your product descriptions, website, and social media channels.<\/p>\n<p>You can determine your brand voice by studying your target audience. Get to know them. What words do they use? Pay attention to that, and you will find it easier to determine your brand voice.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Select_Your_Brand_Colors\"><\/span>4. Select Your Brand Colors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8842 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Color-Pallete.jpg\" alt=\"Color Pallete\" width=\"560\" height=\"482\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Color-Pallete.jpg 560w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Color-Pallete-300x258.jpg 300w\" data-sizes=\"(max-width: 560px) 100vw, 560px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 560px; --smush-placeholder-aspect-ratio: 560\/482;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8842\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Color-Pallete.jpg\" alt=\"Color Pallete\" width=\"560\" height=\"482\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Color-Pallete.jpg 560w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Color-Pallete-300x258.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/noscript><\/p>\n<p>The next thing to do is to work on the appearance of your brand. This typically includes your brand colors, typography, and logo. Let\u2019s start with selecting your brand colors.<\/p>\n<p>Colors are some of the most fun aspects of branding your Shopify store. However, there is more to brand colors than just fun. Colors are an effective way to communicate certain feelings to your customers. You can leverage color psychology to establish an emotional connection with your customers.<\/p>\n<p>Your brand color should be influenced by the message you are trying to pass to your customers and the emotions you want to trigger in them. Your brand colors can also help you maintain consistency across your marketing and communication channels and help you stand out from the competition.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Choose_a_Typography\"><\/span>5. Choose a Typography<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Typography simply has to do with your choice of fonts and how you combine them. The fonts you use and how you integrate them can significantly impact your customers\u2019 experience.<\/p>\n<p>When selecting <a target=\"_blank\" href=\"https:\/\/elements.envato.com\/fonts\">fonts for your website<\/a>, simplicity is the rule. Do not use more than two fonts on your website. You can use one font for headings and the other for body text.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Design_Your_Logo\"><\/span>6.\u00a0 Design Your Logo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first thing that comes to the mind of most people when they think of building a brand is a logo. This is because a logo is usually the primary identity of a company, and it is a summary of your business in a small image. This means that you want your logo to be distinct and recognizable.<\/p>\n<p>In designing your logo, you want to ensure that it is scalable &#8211; it should be functional on large and small scales. You should also consider all the places you think your brand\u2019s logo will appear, including your website and social media channels.<\/p>\n<p>Just keep things simple.<\/p>\n<p>You can always use a free <a target=\"_blank\" href=\"https:\/\/www.namecheap.com\/logo-maker\/\">logo maker<\/a> like Namecheap, <a target=\"_blank\" href=\"https:\/\/hatchful.shopify.com\/?prev_msid=87972fa4-1D15-44A0-D4BF-9F7269D568C4\">Hatchful<\/a>, <a target=\"_blank\" href=\"https:\/\/freelogocreator.com\/\">Free Logo Creator<\/a>, or Canva to get started. If you have a larger budget to work with, you can patronize freelancers on Fiverr or Upwork to help you design a logo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Apply_Your_Branding_to_Your_Business\"><\/span>7. Apply Your Branding to Your Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As we mentioned earlier, branding helps to give your business a uniform identity. To achieve this effect, you must apply your branding to every aspect of your business &#8211; down to your packaging. This helps to give your business a cohesive feeling.<\/p>\n<p>Applying your branding across the board makes it easier for you to maintain customer brand loyalty even when you launch new products. It also helps to tell a coherent brand story about your identity and lays the groundwork for every interaction your customers will have with your brand.<\/p>\n<p>Buyers are usually interested in checking out a business\u2019s mission and purpose. They often do this to ensure they share certain values with the company. Communicating your brand story helps customers trust your business better and see you as legitimate.<\/p>\n<p>To create your brand story, start by considering the following questions:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">What was your motivation to start your business?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Why are you running that business?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">How do you impact the world around you?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">What aspect of your business\u2019 history can be a source of inspiration?<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Is there a story behind your business that you want your customer to know?<\/li>\n<\/ul>\n<p>Keep in mind that not all businesses are mission-driven. That is perfectly fine. However, if you incorporated values or a mission statement in \u200b\u200bcreating your brand, then share your story with your customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Examples_of_Top_Shopify_Brands\"><\/span>5 Examples of Top Shopify Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are a few examples of top real-life Shopify brands that have achieved success through branding:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Mollyjogger\"><\/span>1. Mollyjogger<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8844 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjogger-branding-Shopify.jpg\" alt=\"Branding Shopify store\" width=\"1046\" height=\"612\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjogger-branding-Shopify.jpg 1046w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjogger-branding-Shopify-300x176.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjogger-branding-Shopify-768x449.jpg 768w\" data-sizes=\"(max-width: 1046px) 100vw, 1046px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1046px; --smush-placeholder-aspect-ratio: 1046\/612;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8844\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjogger-branding-Shopify.jpg\" alt=\"Branding Shopify store\" width=\"1046\" height=\"612\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjogger-branding-Shopify.jpg 1046w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjogger-branding-Shopify-300x176.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjogger-branding-Shopify-768x449.jpg 768w\" sizes=\"(max-width: 1046px) 100vw, 1046px\" \/><\/noscript><\/p>\n<p>The <a target=\"_blank\" href=\"https:\/\/www.mollyjogger.com\/\">Mollyjogger<\/a> brand was created by nature lovers for nature lovers. This reflects in their slogan \u201cField, Forest &amp; Stream.\u201d The brand celebrates the unique history of outdoor recreation that its target audience cherishes.<\/p>\n<p>Mollyjogger is one brand that has shown a profound understanding of its target audience. This reflects in the choice of their brand colors &#8211; deep forest greens and river blues. It is also reflected in the adventurous and fun typography and the lifestyle photography that displays their products in use.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_GymShark\"><\/span>2. GymShark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8843 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjoger-Shopify-Brand.jpg\" alt=\"Mollyjogger Shopify Brand\" width=\"1043\" height=\"589\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjoger-Shopify-Brand.jpg 1043w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjoger-Shopify-Brand-300x169.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjoger-Shopify-Brand-768x434.jpg 768w\" data-sizes=\"(max-width: 1043px) 100vw, 1043px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1043px; --smush-placeholder-aspect-ratio: 1043\/589;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8843\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjoger-Shopify-Brand.jpg\" alt=\"Mollyjogger Shopify Brand\" width=\"1043\" height=\"589\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjoger-Shopify-Brand.jpg 1043w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjoger-Shopify-Brand-300x169.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Mollyjoger-Shopify-Brand-768x434.jpg 768w\" sizes=\"(max-width: 1043px) 100vw, 1043px\" \/><\/noscript><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/eu.gymshark.com\/\">GymShark<\/a> is a sports and fitness eCommerce brand that makes male and female workout apparel. To start with, this brand has a unique business name.<\/p>\n<p>GymShark combines the words \u201cgym,\u201d which relates to their fitness products, and \u201cshark,\u201d which describes a strong and powerful animal that resonates with their vision.<\/p>\n<p>Its brand name triggers a strong emotional reaction in customers. It tells a story that the brand is for people looking to improve their fitness game to be strong and powerful.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Plant_Circle\"><\/span>3. Plant Circle<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8845 size-full lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Plant-circle.jpg\" alt=\"Branding Shopify Store\" width=\"1042\" height=\"630\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Plant-circle.jpg 1042w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Plant-circle-300x181.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Plant-circle-768x464.jpg 768w\" data-sizes=\"(max-width: 1042px) 100vw, 1042px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1042px; --smush-placeholder-aspect-ratio: 1042\/630;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-8845 size-full\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Plant-circle.jpg\" alt=\"Branding Shopify Store\" width=\"1042\" height=\"630\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Plant-circle.jpg 1042w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Plant-circle-300x181.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Plant-circle-768x464.jpg 768w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/><\/noscript><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/plantcircle.co\">Plant Circle<\/a> is a brand that sells plants. Their brand strategy is shown in their choice of logo. If you go to their website, you can tell what the brand sells by their logo.<\/p>\n<p>The logo is a simple outline of a leaf enclosed in a circle. The logo is very clean and basic, and it effortlessly passes its message to people about the products that the store sells.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Casper\"><\/span>4. Casper<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8846 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Casper-Shopify-Brand.jpg\" alt=\"Casper Shopify Brand\" width=\"1046\" height=\"594\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Casper-Shopify-Brand.jpg 1046w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Casper-Shopify-Brand-300x170.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Casper-Shopify-Brand-768x436.jpg 768w\" data-sizes=\"(max-width: 1046px) 100vw, 1046px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1046px; --smush-placeholder-aspect-ratio: 1046\/594;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8846\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Casper-Shopify-Brand.jpg\" alt=\"Casper Shopify Brand\" width=\"1046\" height=\"594\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Casper-Shopify-Brand.jpg 1046w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Casper-Shopify-Brand-300x170.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Casper-Shopify-Brand-768x436.jpg 768w\" sizes=\"(max-width: 1046px) 100vw, 1046px\" \/><\/noscript><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/casper.com\/m\/\">Casper<\/a> is a store that sells mattresses and other sleep-related products. This brand is one good example of a brand that has successfully leveraged color as a branding strategy.<\/p>\n<p>From their website to their social media posters and ads, they use very calming and soothing colors like a soft dark shade of blue with subtle light blue highlights. This helps to put their customers at ease psychologically. It also communicates the experience of sleeping in the comfort their products provide.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Tropical_Sun\"><\/span>5. Tropical Sun<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8847 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Tropical-sun-Shopify-Brand.jpg\" alt=\"Tropical sun Shopify Brand\" width=\"1060\" height=\"396\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Tropical-sun-Shopify-Brand.jpg 1060w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Tropical-sun-Shopify-Brand-300x112.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Tropical-sun-Shopify-Brand-768x287.jpg 768w\" data-sizes=\"(max-width: 1060px) 100vw, 1060px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1060px; --smush-placeholder-aspect-ratio: 1060\/396;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8847\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Tropical-sun-Shopify-Brand.jpg\" alt=\"Tropical sun Shopify Brand\" width=\"1060\" height=\"396\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Tropical-sun-Shopify-Brand.jpg 1060w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Tropical-sun-Shopify-Brand-300x112.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/05\/Tropical-sun-Shopify-Brand-768x287.jpg 768w\" sizes=\"(max-width: 1060px) 100vw, 1060px\" \/><\/noscript><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/tropicalsunfoods.com\/\">Tropical Sun<\/a> has shown brilliant use of brand storytelling. They are a store that sells Caribbean-inspired products in the United Kingdom. The brand uses creative brand storytelling to narrate its humble beginnings to customers.<\/p>\n<p>It creates a connection with its customers and links them with their culture. Its story helps create an emotional connection with its customers that builds a feeling of trust.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You have now learned how to build a brand around your Shopify store. We hope you\u2019ve also seen that building a brand goes beyond creating a logo and choosing a cool business name. You also need to be consistent with your brand experience when your customers interact with your business.<\/p>\n<p>As your business grows, your branding may gradually evolve. Never forget that your Shopify store ultimately exists to provide value to people and not just yourself. Also, you cannot totally control people\u2019s perceptions of your brand. At best, you can influence them, build on your first impression and manage your reputation.<\/p>\n<p>At this point, we are sure that you have the knowledge, tools, and resources to get started. However, if you need help converting your store visitors to paying customers, the Adoric Shopify app can help. <a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\">Get the Adoric Shopify app<\/a> for your Shopify store today!<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Install Adoric Shopify App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding your Shopify store has numerous advantages: more customer loyalty and sales, etc.  Learn how to brand your Shopify store in this post. <\/p>\n","protected":false},"author":15,"featured_media":8849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - 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