{"id":8973,"date":"2022-06-09T15:25:49","date_gmt":"2022-06-09T12:25:49","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=8973"},"modified":"2022-07-06T08:08:49","modified_gmt":"2022-07-06T05:08:49","slug":"shopify-gift-card-marketing-how-to-use-it-effectively","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/","title":{"rendered":"Shopify Gift Card Marketing: How to Use It Effectively"},"content":{"rendered":"<p>Shopify gift cards are the best thing that has happened to eCommerce since sliced bread. When used effectively, Shopify gift cards can boost your store\u2019s average order value and give your sales the uplift you have always wanted.<\/p>\n<p>Shopify gift cards are no different from the regular gift cards you already know. They are pre-funded cards customers can use to shop in your store.<\/p>\n<p>Like regular gift cards, you can sell Shopify gift cards as standalone products &#8211; maybe at discounted rates to entice your customers. The cool part is that you can easily create and manage your gift card right from your Shopify admin panel, regardless of your Shopify plan.<\/p>\n<p>No coding is required, and no need to hire a developer.<\/p>\n<p>In this post, you will learn what gift cards are all about and the benefits of using them. In addition to that, you will learn how to create them in Shopify.<\/p>\n<p>Let\u2019s get started.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#What_is_Shopify_Gift_Cards\" title=\"What is Shopify Gift Cards?\">What is Shopify Gift Cards?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#Benefits_of_Offering_Your_Customers_Gift_Cards\" title=\"Benefits of Offering Your Customers Gift Cards\">Benefits of Offering Your Customers Gift Cards<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#Shoppers_Love_Gift_Cards\" title=\"Shoppers Love Gift Cards\">Shoppers Love Gift Cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#Generate_More_Sales\" title=\"Generate More Sales\">Generate More Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#Boost_Customer_Loyalty\" title=\"Boost Customer Loyalty\">Boost Customer Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#Win_New_Customers\" title=\"Win New Customers\">Win New Customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#How_to_Create_and_Manage_Gift_Cards_in_Shopify\" title=\"How to Create and Manage Gift Cards in Shopify\">How to Create and Manage Gift Cards in Shopify<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#Gift_Card_and_Loyalty_Apps_for_Shopify\" title=\"Gift Card and Loyalty Apps for Shopify\">Gift Card and Loyalty Apps for Shopify<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#1_Gift_Card_and_Loyalty_Program\" title=\"1. Gift Card and Loyalty Program\">1. Gift Card and Loyalty Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#2_Gift_Card_Pro\" title=\"2. Gift Card Pro\">2. Gift Card Pro<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#Tips_to_Optimize_Your_Shopify_Gift_Card_Marketing\" title=\"Tips to Optimize Your Shopify Gift Card Marketing\">Tips to Optimize Your Shopify Gift Card Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#1_Offer_Gift_Cards_for_a_Certain_Amount_of_Purchase\" title=\"1. Offer Gift Cards for a Certain Amount of Purchase\">1. Offer Gift Cards for a Certain Amount of Purchase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#2_Give_Gift_Cards_as_a_Reward_for_Referrals\" title=\"2. Give Gift Cards as a Reward for Referrals\">2. Give Gift Cards as a Reward for Referrals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#3_Promote_Your_Gift_Cards\" title=\"3. Promote Your Gift Cards\">3. Promote Your Gift Cards<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-gift-card-marketing-how-to-use-it-effectively\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Shopify_Gift_Cards\"><\/span>What is Shopify Gift Cards?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8974 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards.jpg\" alt=\"Shopify gift cards\" width=\"800\" height=\"629\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards.jpg 800w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards-300x236.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards-768x604.jpg 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/629;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8974\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards.jpg\" alt=\"Shopify gift cards\" width=\"800\" height=\"629\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards.jpg 800w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards-300x236.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards-768x604.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/www.freepik.com\/vectors\/coupon-template\"><i>Image source<\/i><\/a><\/p>\n<p>Think of gift cards as shopping vouchers; you can buy them and use them at a later date to purchase from a store. Shopify gift cards work in the same way.<\/p>\n<p>Simply put, Shopify gift cards are prepaid tokens that shoppers can use in place of cash to buy products from your store.<\/p>\n<p>This makes them an excellent gift anyone can offer to someone they care about.<\/p>\n<p>Each Shopify gift card has a unique code that shoppers can use once or several times at checkout. They can also be used multiple times by different people. Alternatively, Shopify gives you the option of allowing only one customer to use a gift card in your store per time.<\/p>\n<p>You also can add an expiring date to your gift cards.<\/p>\n<p>Offering gift cards to your customers have several benefits.<\/p>\n<p>For one thing, it helps to improve cash flow for your business. And you know, your business needs a lot of cash to stay afloat.<\/p>\n<p>Let\u2019s now dive deeper into the benefits of gift card marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Offering_Your_Customers_Gift_Cards\"><\/span>Benefits of Offering Your Customers Gift Cards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we earlier highlighted, offering your customers has numerous benefits, of which we have mentioned one already. Let\u2019s have a look at the others.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Shoppers_Love_Gift_Cards\"><\/span>Shoppers Love Gift Cards<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Studies have shown that nearly <a target=\"_blank\" href=\"https:\/\/www.giftcardgranny.com\/statistics\/\">93%<\/a> of Americans have used or given gift cards. A proof that you are leaving a lot of money on the table if you aren\u2019t offering gift cards to your customers yet.<\/p>\n<p>It will also interest you to know that gift card sales are expected to reach a whopping <a target=\"_blank\" href=\"https:\/\/www.giftcardgranny.com\/statistics\/\">$698.2 billion<\/a> by 2024. That\u2019s huge, isn\u2019t it?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Generate_More_Sales\"><\/span>Generate More Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the major upsides of offering gift cards to shoppers is that it gives you the chance to generate more sales for your business.<\/p>\n<p>Why so?<\/p>\n<p>Research has shown that consumers that buy from a store using a gift card often spend more than the worth of their gift cards.<\/p>\n<p>For example, a customer who comes to your store with a $10 gift card will likely buy additional products worth, say, $5, making it $15 worth of purchase.<\/p>\n<p>To put it in a better perspective, <a target=\"_blank\" href=\"https:\/\/blackhawknetwork.com\/sites\/default\/files\/2021-01\/BHN-ebook-Gift-Card-Facts.pdf\">63%<\/a> of customers who shop in your store using a gift card will likely buy more.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Boost_Customer_Loyalty\"><\/span>Boost Customer Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Building loyalty with your customers is one of the fastest ways to grow your customer base &#8211; and boost your sales.<\/p>\n<p>Gift cards can also help with this.<\/p>\n<p>Offering your customers a gift card each time they make a substantial purchase from your store will give them a reason to return.<\/p>\n<p>For example, you can offer shoppers a $5 gift card each time they make a $50 purchase from your store.<\/p>\n<p>By doing this, you will enjoy more loyalty and sales without spending anything on ads.<\/p>\n<blockquote><p><a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/\">How to Boost Customer Loyalty<\/a><\/p><\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"Win_New_Customers\"><\/span>Win New Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Often, people buy gift cards as gifts to friends, lovers, and family members.<\/p>\n<p>So, you can expect that a good number of people redeeming gift cards on your website will be first-time customers. And you can convert them into repeat, loyal customers by enticing them some more with gift cards.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_and_Manage_Gift_Cards_in_Shopify\"><\/span>How to Create and Manage Gift Cards in Shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lucky for you, Shopify makes it easy to create and manage gift cards without hiring a developer.<\/p>\n<p>To create a gift card, log in to your admin dashboard. After that, navigate to <b><i>Products &gt;&gt; Gift card.<\/i><\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8975 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards.png\" alt=\"Shopify gift card marketing\" width=\"1101\" height=\"219\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards.png 1101w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards-300x60.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards-768x153.png 768w\" data-sizes=\"(max-width: 1101px) 100vw, 1101px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1101px; --smush-placeholder-aspect-ratio: 1101\/219;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8975\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards.png\" alt=\"Shopify gift card marketing\" width=\"1101\" height=\"219\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards.png 1101w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards-300x60.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-cards-768x153.png 768w\" sizes=\"(max-width: 1101px) 100vw, 1101px\" \/><\/noscript><\/p>\n<p>You will see two options on the gift card interface: <b><i>Add gift card product <\/i><\/b>or <b><i>Issue gift card. <\/i><\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8976 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-card-marketing.png\" alt=\"Shopify gift card marketing\" width=\"1299\" height=\"454\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-card-marketing.png 1299w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-card-marketing-300x105.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-card-marketing-768x268.png 768w\" data-sizes=\"(max-width: 1299px) 100vw, 1299px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1299px; --smush-placeholder-aspect-ratio: 1299\/454;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8976\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-card-marketing.png\" alt=\"Shopify gift card marketing\" width=\"1299\" height=\"454\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-card-marketing.png 1299w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-card-marketing-300x105.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Shopify-gift-card-marketing-768x268.png 768w\" sizes=\"(max-width: 1299px) 100vw, 1299px\" \/><\/noscript><\/p>\n<p>The first option allows you to create gift cards and products customers can buy. The latter lets you send a gift card code to your customers directly.<\/p>\n<p>Pick the option that suits you best. You can always try both options.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gift_Card_and_Loyalty_Apps_for_Shopify\"><\/span>Gift Card and Loyalty Apps for Shopify<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Managing gift cards for your Shopify can be a time-consuming, tiring task. There are just too many gift cards to issue and track &#8211; but your time is limited.<\/p>\n<p>This is where gift cards and loyalty apps come into play. These apps make it easy to manage your gift card marketing. Here are some of the best of them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Gift_Card_and_Loyalty_Program\"><\/span>1. Gift Card and Loyalty Program<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8978 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-and-loyalty-app.png\" alt=\"\" width=\"1325\" height=\"459\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-and-loyalty-app.png 1325w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-and-loyalty-app-300x104.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-and-loyalty-app-768x266.png 768w\" data-sizes=\"(max-width: 1325px) 100vw, 1325px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1325px; --smush-placeholder-aspect-ratio: 1325\/459;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8978\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-and-loyalty-app.png\" alt=\"\" width=\"1325\" height=\"459\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-and-loyalty-app.png 1325w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-and-loyalty-app-300x104.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-and-loyalty-app-768x266.png 768w\" sizes=\"(max-width: 1325px) 100vw, 1325px\" \/><\/noscript><\/p>\n<p>With over 900 reviews to its credit, this app is undoubtedly one of the most popular gift card and loyalty program apps for Shopify.<\/p>\n<p>Gift Card and Loyalty Program makes it easy to reward your customers with gift cards for their loyalty.<\/p>\n<p>With this app, you can easily create customized gift cards and send them to your customers\u2019 email inboxes. It also lets you reward customers with a gift card each time they <a target=\"_blank\" href=\"https:\/\/referralrock.com\/blog\/refer-a-friend-campaign-ideas\/\">refer someone<\/a> to your store.<\/p>\n<p>What\u2019s more, it lets you remind your customers of their store credit balance via email.<\/p>\n<p>How much does it cost to use this app? You can start for as low as $19.99\/month.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Gift_Card_Pro\"><\/span>2. Gift Card Pro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8977 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-app.png\" alt=\"Gift card and loyalty app for Shopify\" width=\"1338\" height=\"463\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-app.png 1338w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-app-300x104.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-app-768x266.png 768w\" data-sizes=\"(max-width: 1338px) 100vw, 1338px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1338px; --smush-placeholder-aspect-ratio: 1338\/463;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-8977\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-app.png\" alt=\"Gift card and loyalty app for Shopify\" width=\"1338\" height=\"463\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-app.png 1338w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-app-300x104.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/06\/Gift-card-app-768x266.png 768w\" sizes=\"(max-width: 1338px) 100vw, 1338px\" \/><\/noscript><\/p>\n<p>The Gift Card Pro app makes running a gift card marketing a seamless experience on Shopify.<\/p>\n<p>It lets you create gift cards as products that customers can buy and send to their loved ones via email.<\/p>\n<p>This app comes with over 50 pre-designed gift card designs you can always customize to your taste.<\/p>\n<p>On top of that, it makes it easy for your customers to add a personal touch to their gift cards by embedding videos and audio recordings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_to_Optimize_Your_Shopify_Gift_Card_Marketing\"><\/span>Tips to Optimize Your Shopify Gift Card Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Check out the following tips to optimize your Shopify gift card marketing program.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Offer_Gift_Cards_for_a_Certain_Amount_of_Purchase\"><\/span>1. Offer Gift Cards for a Certain Amount of Purchase<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your customers will love it if they get a gift card whenever they purchase products worth, say, $100. Not only will their loyalty increase, but they will also refer more people to your store.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Give_Gift_Cards_as_a_Reward_for_Referrals\"><\/span>2. Give Gift Cards as a Reward for Referrals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Offering customers monetary <a target=\"_blank\" href=\"https:\/\/referralrock.com\/blog\/referral-rewards-incentives\/\">incentives for referrals<\/a> won\u2019t just cut it &#8211; you are better off offering gift cards instead.<\/p>\n<p>Why so?<\/p>\n<p>If you offer customers, say, $5 each time they bring you sales, they will take your money and walk away. They could even take it to another store and spend it there.<\/p>\n<p>But if you offer them a gift card instead, they will be forced to come back to your store or give it to someone else to purchase from your store.<\/p>\n<p>Either way, it\u2019s a win for you &#8211; you will sell more and make more profits.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Promote_Your_Gift_Cards\"><\/span>3. Promote Your Gift Cards<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s not enough to offer gift cards to customers; you need to let them know about it by putting efforts into promoting it. And the best way to promote your gift cards is by using a popup.<\/p>\n<p>Adoric makes it easy to create enticing popups to promote your gift cards. Just pick a template and customize it however you want.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gift cards are a great marketing tool. When used properly, they can help boost your store&#8217;s AOV and sales.<\/p>\n<p>Lucky for you, the Shopify gift card feature makes creating and managing gift cards a breeze. You also can use a gift card app to make everything easier and smooth.<\/p>\n<p>And as we earlier mentioned, you have to make an effort to promote your gift card, and there is no better tool to use than a popup.<\/p>\n<p>Ready to create a popup to promote your gift cards? Install the Adoric Shopify app to your store right away.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Install Adoric Shopify App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopify gift cards can help you generate more sales, boost customer loyalty, get more customers, and much more. Learn how to use it effectively in this post. <\/p>\n","protected":false},"author":12,"featured_media":8979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopify Gift Card Marketing: How to Use It Effectively - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Shopify gift cards can help you generate more sales, boost customer loyalty, get more customers, and much more. 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