{"id":9580,"date":"2022-08-15T23:25:39","date_gmt":"2022-08-15T20:25:39","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=9580"},"modified":"2023-06-13T14:16:52","modified_gmt":"2023-06-13T11:16:52","slug":"how-to-create-a-video-landing-page-to-boost-conversions","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/","title":{"rendered":"How to Create a Video Landing Page to Boost Conversions"},"content":{"rendered":"<p>You have been searching for a product for some time now. You visited many promising websites.<\/p>\n<p>Then\u2026<\/p>\n<p>You reach that one website at last. You immediately fall in love with it and engage with the landing page content.<\/p>\n<p>Then it gets more enjoyable. The business has <b>video content on its landing page<\/b> to make your search process easy. You end up engaging and loving the products so much that you make a purchase.<\/p>\n<p>What got you to <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/customer-loyalty-program\/\">engage with the business<\/a> and make purchases?<\/p>\n<p>Let me guess. Their <b>video content<\/b>.<\/p>\n<p>Beautiful. Isn\u2019t? Well, maybe you want your customers to have the same experience with your brand.<\/p>\n<p>Well, this article is for you. You will learn how to create such great videos for <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-build-a-landing-page\/\">your landing page<\/a> to draw in more target customers, earn their trust and get them to buy from you. Ready?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#What_is_a_Video_Landing_Page\" title=\"What is a Video Landing Page\">What is a Video Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#Why_You_Need_a_Video_Landing_Page\" title=\"Why You Need a Video Landing Page\">Why You Need a Video Landing Page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#Create_More_Trust_With_Target_Customers\" title=\"Create More Trust With Target Customers\">Create More Trust With Target Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#Let_Target_Customers_See_How_Your_Product_Works\" title=\"Let Target Customers See How Your Product Works\">Let Target Customers See How Your Product Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#Drive_More_Traffic_to_Your_Site\" title=\"Drive More Traffic to Your Site\">Drive More Traffic to Your Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#Capture_Reader_Attention_and_Increase_Dwell_Time\" title=\"Capture Reader Attention and Increase Dwell Time\">Capture Reader Attention and Increase Dwell Time<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#How_to_Create_a_Video_Landing_Page\" title=\"How to Create a Video Landing Page\">How to Create a Video Landing Page<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#1_Use_The_Best_Landing_Page_Builder\" title=\"1. Use The Best Landing Page Builder\">1. Use The Best Landing Page Builder<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#2_Optimize_The_Page_for_Mobile\" title=\"2. Optimize The Page for Mobile\">2. Optimize The Page for Mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#3_Short_and_Compelling_Copy\" title=\"3. Short and Compelling Copy\">3. Short and Compelling Copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#4_Optimize_Video_for_Search_and_Faster_Loading\" title=\"4. Optimize Video for Search and Faster Loading\">4. Optimize Video for Search and Faster Loading<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#5_Choose_The_Types_of_Videos_to_Use\" title=\"5. Choose The Types of Videos to Use\">5. Choose The Types of Videos to Use<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#Testimonial_Videos\" title=\"Testimonial Videos\">Testimonial Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#Explainer_Videos\" title=\"Explainer Videos\">Explainer Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#Demo_Videos\" title=\"Demo Videos\">Demo Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#Promo_Videos\" title=\"Promo Videos\">Promo Videos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#6_Use_Engaging_Video_Thumbnail\" title=\"6. Use Engaging Video Thumbnail\">6. Use Engaging Video Thumbnail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#7_Dont_Include_an_Autoplay_Option_For_Your_Video_Landing_Page\" title=\"7. Don&#8217;t Include an Autoplay Option For Your Video Landing Page.\">7. Don&#8217;t Include an Autoplay Option For Your Video Landing Page.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#8_Have_a_Great_CTA\" title=\"8. Have a Great CTA\">8. Have a Great CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#9_Run_AB_Tests_for_The_Video_Landing_Page\" title=\"9. Run A\/B Tests for The Video Landing Page\">9. Run A\/B Tests for The Video Landing Page<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-video-landing-page-to-boost-conversions\/#Want_to_Boost_Conversions_With_a_Video_Landing_Page\" title=\"Want to Boost Conversions With a Video Landing Page?\">Want to Boost Conversions With a Video Landing Page?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Video_Landing_Page\"><\/span>What is a Video Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is a page on the website with embedded video content. It\u2019s a static webpage to help educate, capture, and engage target customers to the business and drive them to take action that can<a target=\"_blank\" href=\"https:\/\/www.scalahosting.com\/blog\/9-proven-ways-to-increase-conversion-rates-on-your-ecommerce-store\/\"> lead to conversions<\/a> for the company.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Need_a_Video_Landing_Page\"><\/span>Why You Need a Video Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#8217;s essential to have <a target=\"_blank\" href=\"https:\/\/blog.servicedirect.com\/psychology-video-marketing-small-business\">captivating video content<\/a> on your website landing page. There are many reasons why videos on the landing page are crucial. Let\u2019s have a look at some of them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_More_Trust_With_Target_Customers\"><\/span>Create More Trust With Target Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Target customers visiting your website are usually for solutions to solve their pains. Having <a target=\"_blank\" href=\"https:\/\/www.movavi.com\/learning-portal\/free-video-editing-software-no-watermark.html\">great video content<\/a> helps increase user engagement, build trust with prospective customers and get them to trust your business.<\/p>\n<p>This is supported by Wyzowl research showing <b>video has a 62% higher engagement rate<\/b>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9581 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/video-landing-page.png\" alt=\"video landing page\" width=\"519\" height=\"285\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/video-landing-page.png 519w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/video-landing-page-300x165.png 300w\" data-sizes=\"(max-width: 519px) 100vw, 519px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 519px; --smush-placeholder-aspect-ratio: 519\/285;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9581\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/video-landing-page.png\" alt=\"video landing page\" width=\"519\" height=\"285\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/video-landing-page.png 519w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/video-landing-page-300x165.png 300w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/noscript><\/p>\n<p>Source: <a target=\"_blank\" href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">Wyzowl<\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Let_Target_Customers_See_How_Your_Product_Works\"><\/span>Let Target Customers See How Your Product Works<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Showing target customers the way your product or service works can help them see the value you will offer them to solve their pains.<\/p>\n<p>The best way to help your target customers know how to use your product is by showing them how to use it via videos.<\/p>\n<p>Video landing pages can be great as they show target customers how to run and use the product to solve their challenges.<\/p>\n<p>For instance, demo videos give website visitors and target audiences a glimpse of how your business products or services operate.<\/p>\n<p>&nbsp;<\/p>\n<p>Since people love and engage with video content, they will be more likely to see how the business works and the value they can get from using your product<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Drive_More_Traffic_to_Your_Site\"><\/span>Drive More Traffic to Your Site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Adding optimized video content on your landing pages business can help\u00a0<a target=\"_blank\" href=\"https:\/\/traffictail.com\/video-marketing-services\/\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/traffictail.com\/video-marketing-services\/&amp;source=gmail&amp;ust=1664271137969000&amp;usg=AOvVaw1FVvSKtVcnTqVmttjPex3n\">drive more traffic to your website<\/a>\u00a0&amp; landing pages and boost engagement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Capture_Reader_Attention_and_Increase_Dwell_Time\"><\/span>Capture Reader Attention and Increase Dwell Time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You don\u2019t want to lose your visitors when they arrive at your site. Excellent video content for your landing page can help <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/15-customer-acquisition-strategies-to-grow-your-business\/\">capture your target readers<\/a> when they arrive on your website. You can make them stay on your website for a longer time.<\/p>\n<p>If the videos are more enjoyable and give target customers the value they want, they can stay on the website for a long time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Create_a_Video_Landing_Page\"><\/span>How to Create a Video Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As part of your <a target=\"_blank\" href=\"https:\/\/www.growth-hackers.net\/digital-marketing-essentials-business\/\">business marketing<\/a>, great videos and video advertisements can effectively <b>drive more engagement<\/b> and conversions.<\/p>\n<p>To get the best out of your video content, you should ensure you <a target=\"_blank\" href=\"https:\/\/bigvu.tv\/blog\/how-to-create-powerful-content-that-converts\">create great content<\/a> and provide the right value that target customers are looking for.<\/p>\n<p>Don\u2019t know how to do that? Don\u2019t worry. Here are some great strategies you can use to create such excellent video landing page content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_The_Best_Landing_Page_Builder\"><\/span>1. Use The Best Landing Page Builder<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are different <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-create-a-high-converting-shopify-landing-page\/\"><b>landing page builders<\/b><\/a> to use for your website. The landing page builder of your choice should have the right mix of features.<\/p>\n<p>The tools should be easy to use and integrate with other software. They allow you to create landing pages that convert excellently well.<\/p>\n<p>Sometimes things can become complicated as you use the landing page tool. Therefore, your software should have an outstanding customer support plan to help you immediately resolve any challenges you can face as you create and run your video content for your landing pages.<\/p>\n<p>The tool should be affordable for your business. However, you don\u2019t want to spend more on software and not get the results from your marketing efforts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Optimize_The_Page_for_Mobile\"><\/span>2. Optimize The Page for Mobile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your entire website and landing pages should be <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-optimize-your-google-my-business-page\/\">optimized for mobile<\/a>. Many target customers search for solutions to their pains on their mobile devices. Research shows that there are over 6.4 billion smartphone users.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9582 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/video-landing-page-shopify.png\" alt=\"video landing page for Shopify\" width=\"578\" height=\"364\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/video-landing-page-shopify.png 578w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/video-landing-page-shopify-300x189.png 300w\" data-sizes=\"(max-width: 578px) 100vw, 578px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 578px; --smush-placeholder-aspect-ratio: 578\/364;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9582\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/video-landing-page-shopify.png\" alt=\"video landing page for Shopify\" width=\"578\" height=\"364\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/video-landing-page-shopify.png 578w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/video-landing-page-shopify-300x189.png 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><\/noscript><\/p>\n<p>Source: <a target=\"_blank\" href=\"https:\/\/www.oberlo.com\/statistics\/how-many-people-have-smartphones\">Oberlo<\/a><\/p>\n<p>You can have <b>great landing pages<\/b> and video content, but if your target customers cannot access them on their mobile devices, you\u2019d lose the chance to connect and engage with them.<\/p>\n<p>So, try to make your pages as mobile-responsive as possible. It will make it easy for the target audience to engage and quickly access all the information they need.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Short_and_Compelling_Copy\"><\/span>3. Short and Compelling Copy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You will not have a whole landing page with video content alone. Your copy on the landing page speaks too for your brand marketing. In addition to having a great video, your landing copy should be captivating and engaging to your target customer.<\/p>\n<p>Keep your copies short, concise, and straight-to-the point.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Optimize_Video_for_Search_and_Faster_Loading\"><\/span>4. Optimize Video for Search and Faster Loading<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here are a couple of things you can do to make your video landing pages load faster and make the findable on Google.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Keep the video size small.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">As you create your videos, ensure you use meta descriptions and also use XML sitemaps to help search engines find and index your videos.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">When writing meta descriptions and tags, use the best keywords target customers focus on when searching for solutions to their pains.<\/li>\n<\/ul>\n<p>Use CDN (content delivery network) to help load your videos quickly. Another way to increase the video loading speeds is by compressing the video.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Choose_The_Types_of_Videos_to_Use\"><\/span>5. Choose The Types of Videos to Use<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can use <b>different video types on your landing page<\/b> as you market and engage target customers to your business website. You can get started by <a target=\"_blank\" href=\"https:\/\/mydigitalkube.com\/best-free-video-editing-software\">using free video editing software<\/a> to create the following types of videos.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Testimonial_Videos\"><\/span>Testimonial Videos<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Trust is essential for any brand. Target customers want to hear more from other people with similar problems and get help from your business.<\/p>\n<p>It strengthens their trust that you, too, can solve their pains. That\u2019s why having video content from your current or past customers is essential. It helps new customers build confidence and trust in your business when they see others have also used your product and were satisfied.<\/p>\n<p>You need to add video testimonials of your past or current customers to convince potential customers. Here is an example of testimonials from past customers of OneIMS company.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9583 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/Shopify-video-landing-page.png\" alt=\"Shopify landing page \" width=\"690\" height=\"530\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/Shopify-video-landing-page.png 690w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/Shopify-video-landing-page-300x230.png 300w\" data-sizes=\"(max-width: 690px) 100vw, 690px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 690px; --smush-placeholder-aspect-ratio: 690\/530;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9583\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/Shopify-video-landing-page.png\" alt=\"Shopify landing page \" width=\"690\" height=\"530\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/Shopify-video-landing-page.png 690w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/08\/Shopify-video-landing-page-300x230.png 300w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/noscript><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Explainer_Videos\"><\/span>Explainer Videos<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This type of video will help target customers and website visitors learn more about your business products or services and what they offer.<\/p>\n<p>As the same suggests, the videos explain more about a product or service and the value it can offer to target customers.<\/p>\n<p>Research shows that 74% of brands create <a target=\"_blank\" href=\"https:\/\/breadnbeyond.com\/explainer-videos\/\">explainer video content<\/a>. You, too, can have it on your landing page to engage more visitors and educate them about <b>your business products or services.<\/b><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Demo_Videos\"><\/span>Demo Videos<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>These videos will show target customers a demonstration of your product or services in operation. They can see how your offers work and how they can help them <b>solve their problems.<\/b><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Promo_Videos\"><\/span>Promo Videos<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>These video types will be about business promotions or discounts that they can offer their target customers when they purchase from the business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Use_Engaging_Video_Thumbnail\"><\/span>6. Use Engaging Video Thumbnail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is another vital thing to consider when creating a video for your landing page. You want to generate curiosity and drive website visitors to click your videos and engage with them, right?<\/p>\n<p>Well, you better make sure <b>your video thumbnail<\/b> is attractive and engaging. It will drive the curiosity to watch the videos and engage with the landing page content.<\/p>\n<p>Even if you have a fantastic video, but your thumbnail isn\u2019t attractive, you will not get many target customers to click on the videos and engage with them.<\/p>\n<p>You can end up missing an excellent opportunity to drive more engagement that can lead to nurturing and conversion for your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Dont_Include_an_Autoplay_Option_For_Your_Video_Landing_Page\"><\/span>7. Don&#8217;t Include an Autoplay Option For Your Video Landing Page.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some target customers hate when they arrive at a website and videos start playing as they browse it. Remove the autoplay from the video to prevent disappointing target customers and make them get second thoughts. You can lose an excellent opportunity to <b>nurture and convert them into customers.<\/b><\/p>\n<p>Let visitors have the option to play the videos when they want. For example, they can engage with the copy on the landing page, and when they find it interesting, they can watch the videos to get more insights into the business.<\/p>\n<p>If you\u2019re landing page copy is incredible and engaging, they will be more likely to watch the video content and know more about <b>your brand products or services<\/b>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Have_a_Great_CTA\"><\/span>8. Have a Great CTA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your main goal is to get target customers to engage with your website and take action that can lead to sales for your business.<\/p>\n<p>You don\u2019t want them to land on your website, find engaging videos and content, then leave without taking action that can lead to more sales and engagement.<\/p>\n<p>You need to take an action, and the best way to do so is by telling them using a call-to-action (CTA) button.<\/p>\n<p>As you <b>create the videos<\/b>, you need to include a captivating CTA. It will raise the curiosity of the target customers and make them take action.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Run_AB_Tests_for_The_Video_Landing_Page\"><\/span>9. Run A\/B Tests for The Video Landing Page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When starting <b>a video landing page<\/b>, tests are essential to see what works best for the videos and your whole business website. Here are some tests you can run for the videos.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Length of your video: If your video is too long, visitors could get bored and leave. If it is too short, you might never succeed at getting your message across. So test the length of your video to see which works best.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Video Placement: You can also test the place where you will place the video\u2014the best place to add the videos, i.e, above the fold or down the page. Remember, your target customers need to see videos and engage them quickly.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Also, test different <b>CTA for the video landing page<\/b>. You want to know the CTA that significantly impacts your videos in driving target customers to take action that can lead to conversions.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Want_to_Boost_Conversions_With_a_Video_Landing_Page\"><\/span>Want to Boost Conversions With a Video Landing Page?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Landing pages are a great marketing tool for converting visitors into customers and leads. However, optimizing your landing page for conversion will require engaging your visitors.<\/p>\n<p>One best way to engage target customers is with video content. Having <b>great video content<\/b> on your business landing page will quickly drive target customers to make an action that can lead to nurturing and conversions.<\/p>\n<p>Use the above tips to create a great video landing page to help <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/brand-awareness-social-media\/\">increase brand awareness<\/a>, engage more leads, and nurture them as you convert them into customers for your business.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Install Adoric Shopify App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to convert your website visitors into ravenous customers? A video landing page is the way to go! Learn how to create one on Shopify. <\/p>\n","protected":false},"author":8,"featured_media":9584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Video Landing Page to Boost Conversions - Adoric Blog<\/title>\n<meta name=\"description\" content=\"Do you want to convert your website visitors into ravenous customers? A video landing page is the way to go. 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