{"id":9888,"date":"2022-10-10T18:10:37","date_gmt":"2022-10-10T15:10:37","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=9888"},"modified":"2024-03-12T22:55:51","modified_gmt":"2024-03-12T19:55:51","slug":"the-2023-holiday-sales-preparation-for-e-commerce","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/the-2023-holiday-sales-preparation-for-e-commerce\/","title":{"rendered":"The 2024 Holiday Sales Preparation for E-commerce"},"content":{"rendered":"<p>The holidays are upon us again: Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, the list goes on.<\/p>\n<p>As a Shopify merchant, this should be an exciting time for you.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9889 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/Yaay.gif\" alt=\"\" width=\"480\" height=\"270\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/270;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9889\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/Yaay.gif\" alt=\"\" width=\"480\" height=\"270\" \/><\/noscript><\/p>\n<p>Or is it?<\/p>\n<p>Well, it depends on how you choose to see it.<\/p>\n<p>On the bright side, holidays are generally the busiest times for e-commerce, as sales tend to reach their peak during these periods.<\/p>\n<p>You don\u2019t have to take our word at face value; we have concrete facts to back that claim up.<\/p>\n<p>Here are some of them:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">In 2021, US consumers went online and spent a total of <a target=\"_blank\" href=\"https:\/\/www.digitalcommerce360.com\/article\/online-holiday-sales\/\">$211billion<\/a> on holiday purchases<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Holiday retail sales &#8211; online and offline &#8211; are expected to hit an all-time high of <a target=\"_blank\" href=\"https:\/\/www.insiderintelligence.com\/content\/us-holiday-2021-review-holiday-2022-preview\">$1.3trillion<\/a> in the US alone. E-commerce will account for about 20% of these sales.<\/li>\n<\/ul>\n<p>These stats prove one thing: a lot of sales will be made this holiday.<\/p>\n<p>Now, on the not-too-bright, there will be a lot of competition &#8211; and it will be fierce.<\/p>\n<p>The only way to get ahead of this competition and get your fair share of the massive holiday sales is by prepping your online store.<\/p>\n<p>And that\u2019s exactly what this post is about: to give you tips to make the most sales during the forthcoming holiday sales period. So stick around!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/the-2023-holiday-sales-preparation-for-e-commerce\/#7_Tips_to_Prep_Your_Shopify_Store_for_the_Holiday_Season\" title=\"7 Tips to Prep Your Shopify Store for the Holiday Season\">7 Tips to Prep Your Shopify Store for the Holiday Season<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/the-2023-holiday-sales-preparation-for-e-commerce\/#1_Optimize_Your_Shopify_Website_for_SEO\" title=\"1. Optimize Your Shopify Website for SEO\">1. Optimize Your Shopify Website for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/the-2023-holiday-sales-preparation-for-e-commerce\/#2_Create_Custom_Recommendation_Campaigns\" title=\"2. Create Custom Recommendation Campaigns\">2. Create Custom Recommendation Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/the-2023-holiday-sales-preparation-for-e-commerce\/#3_Deploy_Eye-catching_Popups\" title=\"3. Deploy Eye-catching Popups\">3. Deploy Eye-catching Popups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/the-2023-holiday-sales-preparation-for-e-commerce\/#4_Enable_Guest_Checkout\" title=\"4. Enable Guest Checkout\">4. Enable Guest Checkout<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/the-2023-holiday-sales-preparation-for-e-commerce\/#5_Offer_Free_Shipping\" title=\"5. Offer Free Shipping\">5. Offer Free Shipping<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/the-2023-holiday-sales-preparation-for-e-commerce\/#6_Gamify_Your_Users_Experience\" title=\"6. Gamify Your Users\u2019 Experience\">6. Gamify Your Users\u2019 Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/the-2023-holiday-sales-preparation-for-e-commerce\/#7_Enable_Multi-currency_Payment\" title=\"7. Enable Multi-currency Payment\">7. Enable Multi-currency Payment<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/the-2023-holiday-sales-preparation-for-e-commerce\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"7_Tips_to_Prep_Your_Shopify_Store_for_the_Holiday_Season\"><\/span>7 Tips to Prep Your Shopify Store for the Holiday Season<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><i>\u201cFailing to plan is planning to fail.\u201d<\/i><\/p>\n<p>Those are the wise words of Alan Lakein, a notable US author. And they couldn\u2019t be more true, especially when it comes to e-commerce. You just can\u2019t afford not to plan your moves if you plan to win this holiday season.<\/p>\n<p>That being said, here are seven tips to prep your Shopify store for massive sales this holiday season.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Optimize_Your_Shopify_Website_for_SEO\"><\/span>1. Optimize Your Shopify Website for SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9890 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/nisonco-pr-and-seo-yIRdUr6hIvQ-unsplash.jpg\" alt=\"\" width=\"2976\" height=\"1984\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/nisonco-pr-and-seo-yIRdUr6hIvQ-unsplash.jpg 2976w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/nisonco-pr-and-seo-yIRdUr6hIvQ-unsplash-300x200.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/nisonco-pr-and-seo-yIRdUr6hIvQ-unsplash-768x512.jpg 768w\" data-sizes=\"(max-width: 2976px) 100vw, 2976px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2976px; --smush-placeholder-aspect-ratio: 2976\/1984;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9890\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/nisonco-pr-and-seo-yIRdUr6hIvQ-unsplash.jpg\" alt=\"\" width=\"2976\" height=\"1984\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/nisonco-pr-and-seo-yIRdUr6hIvQ-unsplash.jpg 2976w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/nisonco-pr-and-seo-yIRdUr6hIvQ-unsplash-300x200.jpg 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/nisonco-pr-and-seo-yIRdUr6hIvQ-unsplash-768x512.jpg 768w\" sizes=\"(max-width: 2976px) 100vw, 2976px\" \/><\/noscript><\/p>\n<p>Search still remains one of the top traffic sources for e-Commerce stores. So you can expect that much of your traffic will come from search engines like Google and Bing.<\/p>\n<p>Nevertheless, search traffic won\u2019t magically surge to your website if you don\u2019t put in the mechanism required to make that happen.<\/p>\n<p>What to do?<\/p>\n<p>Optimize your <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/\">Shopify website for SEO<\/a>!<\/p>\n<p>Sounds like so much work? Well, it isn\u2019t. While SEO may have its technical sides, the good news is that just about anyone can do SEO, even if you are just a rookie.<\/p>\n<p>The easiest way to optimize your Shopify website for the holiday season is by infusing relevant keywords into your page titles, headings, product descriptions, and any other place where Google search crawlers can easily find them.<\/p>\n<p>Mind you, by \u201crelevant keywords\u201d we mean terms searchers will likely key into Google to find your website or products this holiday season.<\/p>\n<p>Stuck on ideas? Here are some keywords you can target:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Best Black Friday deals<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Cyber Monday deals<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Christmas specials<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Black Fridays discounts<\/li>\n<\/ul>\n<p>Let\u2019s say you sell sneakers. You could add \u201cbest black Friday sneaker deals\u201d or &#8220;buy with the help of <a target=\"_blank\" href=\"https:\/\/paybis.com\/binance-coin-wallet\/\">BnB wallet<\/a>&#8221; to your page headings or product descriptions to attract search traffic.<\/p>\n<p>Do you get the idea?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_Custom_Recommendation_Campaigns\"><\/span>2. Create Custom Recommendation Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With Adoric\u2019s Product Recommendation, you can create tailored campaigns to attract Black Friday and Cyber Monday shoppers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Home Page Recently Viewed campaign, for instance, lets you bundle your recently viewed products into a display for your shoppers. They can sample what other buyers have checked out, fueling their desire to purchase similar items.<\/span><\/p>\n<p>Studies show that <a target=\"_blank\" href=\"http:\/\/grow.segment.com\/Segment-2017-Personalization-Report.pdf\">71%<\/a> of consumers get frustrated with unpersonalized product offers. In other words, online shoppers love personalized shopping experience.<\/p>\n<p>As a merchant, personalizing your shoppers&#8217; experience will cost you money. But will it be worth it? You bet it will.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12366 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/11\/Campaigns-_-Adoric-Google-Chrome-11_08_2023-16_40_49-2.png\" alt=\"Product Recommendation Campaigns\" width=\"1366\" height=\"576\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/11\/Campaigns-_-Adoric-Google-Chrome-11_08_2023-16_40_49-2.png 1366w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/11\/Campaigns-_-Adoric-Google-Chrome-11_08_2023-16_40_49-2-300x127.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/11\/Campaigns-_-Adoric-Google-Chrome-11_08_2023-16_40_49-2-768x324.png 768w\" data-sizes=\"(max-width: 1366px) 100vw, 1366px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1366px; --smush-placeholder-aspect-ratio: 1366\/576;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-12366\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/11\/Campaigns-_-Adoric-Google-Chrome-11_08_2023-16_40_49-2.png\" alt=\"Product Recommendation Campaigns\" width=\"1366\" height=\"576\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/11\/Campaigns-_-Adoric-Google-Chrome-11_08_2023-16_40_49-2.png 1366w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/11\/Campaigns-_-Adoric-Google-Chrome-11_08_2023-16_40_49-2-300x127.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/11\/Campaigns-_-Adoric-Google-Chrome-11_08_2023-16_40_49-2-768x324.png 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/noscript><\/p>\n<p><span style=\"font-weight: 400;\">On Adoric, you can deploy a range of personalized campaigns including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Home page best sellers<\/b><span style=\"font-weight: 400;\"> (which brings your top performing products on your home page).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Home page recently viewed<\/b><span style=\"font-weight: 400;\"> (which allows shoppers see what other customers are viewing).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bought together with products<\/b><span style=\"font-weight: 400;\"> (with this campaign, your shoppers can see other products that are frequently purchased alongside their chosen products).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collection bestsellers<\/b><span style=\"font-weight: 400;\"> (top-selling collections of products)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also customize your campaigns to display on your Shopify store\u2019s home page, collection page, product page, or cart page. This buoys your buyers&#8217; seamless experience, helping them purchase holiday offers better and faster.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Deploy_Eye-catching_Popups\"><\/span>3. Deploy Eye-catching Popups<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s one thing to build traffic to your website; it\u2019s yet another to convert that traffic into sales. This is because your efforts won\u2019t amount to much if you only get traffic but can\u2019t convert that traffic into sales.<\/p>\n<p>This is where popups come into play.<\/p>\n<p>Popups allow you to convert your traffic into subscriptions and sales easily.<\/p>\n<p>Here is a good one you can take inspiration from<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9891 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/5815a8cf-98c1-4248-8200-61c6eccbd442.png\" alt=\"\" width=\"302\" height=\"461\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/5815a8cf-98c1-4248-8200-61c6eccbd442.png 302w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/5815a8cf-98c1-4248-8200-61c6eccbd442-197x300.png 197w\" data-sizes=\"(max-width: 302px) 100vw, 302px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 302px; --smush-placeholder-aspect-ratio: 302\/461;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9891\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/5815a8cf-98c1-4248-8200-61c6eccbd442.png\" alt=\"\" width=\"302\" height=\"461\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/5815a8cf-98c1-4248-8200-61c6eccbd442.png 302w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/5815a8cf-98c1-4248-8200-61c6eccbd442-197x300.png 197w\" sizes=\"(max-width: 302px) 100vw, 302px\" \/><\/noscript><\/p>\n<p>Won\u2019t popups annoy your visitors and send them off? Well, it depends on how you set it up.<\/p>\n<p>For example, if your popup appears immediately after a visitor lands on your website, they will likely exit before you say Jack Robinson.<\/p>\n<p>The same holds if you use boring popups that only ask for your visitors&#8217; emails.<\/p>\n<p>For best results, make your popups show when your visitors have already engaged with your website. This could be after they\u2019ve spent, say, 5 minutes on your page.<\/p>\n<p>Better yet, make them show when visitors attempt to exit your website using <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/exit-intent-pop-ups\/\">exit-popups<\/a>.<\/p>\n<p>For best results, use holiday-specific popups. For example, if you are trying to promote Halloween special deals, use a popup with a Halloween theme.<\/p>\n<p>Luckily, you can easily create such popups with a single click in Adoric.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9892 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image7.png\" alt=\"\" width=\"1895\" height=\"686\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image7.png 1895w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image7-300x109.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image7-768x278.png 768w\" data-sizes=\"(max-width: 1895px) 100vw, 1895px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1895px; --smush-placeholder-aspect-ratio: 1895\/686;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9892\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image7.png\" alt=\"\" width=\"1895\" height=\"686\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image7.png 1895w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image7-300x109.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image7-768x278.png 768w\" sizes=\"(max-width: 1895px) 100vw, 1895px\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Enable_Guest_Checkout\"><\/span>4. Enable Guest Checkout<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Compelling your visitors to sign up for an account before purchasing from your website will make them want to run away.<\/p>\n<p>Plus, consumers tend to have misgivings about putting their personal details on websites they are not familiar with.<\/p>\n<p>This is why enabling guest checkout becomes needful. In the simplest sense, guest checkout is the practice of letting shoppers make purchases without signing up for an account on a website.<\/p>\n<p>To enable guest checkout on Shopify, log in to your admin dashboard and navigate to <b><i>Settings &gt;&gt; Checkout and account. <\/i><\/b>Then uncheck the \u201c<b><i>Require customers to login before checkout\u201d\u00a0<\/i><\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Offer_Free_Shipping\"><\/span>5. Offer Free Shipping<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nothing delights online shoppers more than free shipping. In fact, offering free shipping to your customers is one of the fastest ways to build loyalty with them and convert them into lifelong customers.<\/p>\n<p>But won\u2019t free shipping cost you money? Yes, it will, but if done right, you can recoup whatever you spent and amass a lot of profits.<\/p>\n<p>One surefire way to make your free shipping offer effective store is by making it dynamic. For example, you can offer customers free shipping when their orders get or exceed $100.<\/p>\n<p>Furthermore, you must ensure customers are aware of your free shipping offer. This is where our <a target=\"_blank\" href=\"https:\/\/adoric.com\/features\/free-shipping-bar-feature-page\/\">free shipping bar<\/a> comes into play.<\/p>\n<p>It allows you to display free shipping offers on your website in such a way that it gets maximum attention.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Gamify_Your_Users_Experience\"><\/span>6. Gamify Your Users\u2019 Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wouldn\u2019t it be nice if you could spice up your visitors\u2019 shopping experience by allowing them to play interactive games in which they win coupons\/discounts?<\/p>\n<p>Of course, it would! This is what e-commerce gamification is all about.<\/p>\n<p>Gamifying your visitors\u2019 browsing experience has numerous benefits. The most notable is that it can boost user engagement in more ways than you can imagine.<\/p>\n<p>Lucky for you, there are several ways you can add gamification to your website.<\/p>\n<p>One is by deploying <a target=\"_blank\" href=\"https:\/\/adoric.com\/solutions\/spin-to-win\">spin-to-win popups<\/a> to your website. These popups allow you to give your customers the chance to win coupons by spinning a wheel of fortune. After spinning, they would win whatever discount the wheel falls on.<\/p>\n<p>It looks something like this:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9893 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image1.png\" alt=\"holiday marketing\" width=\"798\" height=\"496\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image1.png 798w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image1-300x186.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image1-768x477.png 768w\" data-sizes=\"(max-width: 798px) 100vw, 798px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 798px; --smush-placeholder-aspect-ratio: 798\/496;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9893\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image1.png\" alt=\"holiday marketing\" width=\"798\" height=\"496\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image1.png 798w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image1-300x186.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image1-768x477.png 768w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/noscript><\/p>\n<p>Thankfully, we\u2019ve got a lot of spin-to-win templates, and you can customize them however you want.<\/p>\n<p>If you don\u2019t want to use spin-to-win popups, you can try using our <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/improve-your-website-performance-with-the-falling-gift-game\/\">Falling Gifts popup<\/a> instead. It\u2019s also a gamified popup that lets your visitors win coupons by playing interactive games.<\/p>\n<p>This time around, all they have to do is click on falling gift boxes displayed on their screens. They would win whatever gift is contained inside the box.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9894 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image3.png\" alt=\"Holiday marketing\" width=\"1321\" height=\"618\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image3.png 1321w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image3-300x140.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image3-768x359.png 768w\" data-sizes=\"(max-width: 1321px) 100vw, 1321px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1321px; --smush-placeholder-aspect-ratio: 1321\/618;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9894\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image3.png\" alt=\"Holiday marketing\" width=\"1321\" height=\"618\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image3.png 1321w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image3-300x140.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image3-768x359.png 768w\" sizes=\"(max-width: 1321px) 100vw, 1321px\" \/><\/noscript><\/p>\n<p>To prove how effective the Falling Gifts can be, we tried it out on Gade\u2019s website, and the result was impressive.<\/p>\n<p>Gade\u2019s conversion rate and leads grew tremendously. While leads saw an uplift of 500%, conversion rate surged by 23.3%<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9895 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image6.png\" alt=\"holiday ecommerce\" width=\"1481\" height=\"507\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image6.png 1481w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image6-300x103.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image6-768x263.png 768w\" data-sizes=\"(max-width: 1481px) 100vw, 1481px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1481px; --smush-placeholder-aspect-ratio: 1481\/507;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9895\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image6.png\" alt=\"holiday ecommerce\" width=\"1481\" height=\"507\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image6.png 1481w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image6-300x103.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/image6-768x263.png 768w\" sizes=\"(max-width: 1481px) 100vw, 1481px\" \/><\/noscript><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Enable_Multi-currency_Payment\"><\/span>7. Enable Multi-currency Payment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you plan to sell to shoppers beyond your country&#8217;s borders, you must be prepared to accept payments in <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-multicurrency-benefits-and-how-to-set-it-up\/\">multiple currencies<\/a>.<\/p>\n<p>Wouldn\u2019t it be better if you just allowed them to convert their preferred currency into Dollars or whatever currency you accept in your store?<\/p>\n<p>Well, it\u2019s not that simple; some shoppers prefer to pay in their native currency, primarily due to the volatile nature of the FOREX market.<\/p>\n<p>So it\u2019s in your best interest to enable multi-currency payment on your website, as doing so will allow you to win a lot of sales this holiday season.<\/p>\n<p>Thankfully, Shopify makes it easy to set up multiple currency payments.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The holiday shopping season is a great time for e-commerce. Nevertheless, you won\u2019t make the most out of it if you don\u2019t prep your online store for maximum sales.<\/p>\n<p>Thankfully, the tips we\u2019ve shared here will help you drive a lot of sales this holiday season if you put them to practice.<\/p>\n<p>Ready to see how Adoric can help convert your website traffic into sales? Sign up for an account right away.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Install Adoric Shopify App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holiday seasons are on us again. Have you prepped your online store for maximum sales? Check out some helpful tips you can use. <\/p>\n","protected":false},"author":12,"featured_media":13437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 2024 Holiday Sales Preparation for E-commerce - Adoric Blog<\/title>\n<meta name=\"description\" content=\"The holiday seasons are on us again. Have you prepped your online store for maximum sales? 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