{"id":9970,"date":"2022-10-17T13:06:32","date_gmt":"2022-10-17T10:06:32","guid":{"rendered":"https:\/\/adoric.com\/blog\/?p=9970"},"modified":"2023-04-06T21:46:15","modified_gmt":"2023-04-06T18:46:15","slug":"7-hacks-to-boost-your-shopify-sales-with-videos","status":"publish","type":"post","link":"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/","title":{"rendered":"7 Hacks To Boost Your Shopify Sales With Videos"},"content":{"rendered":"<p>Over the past few years, video marketing has quickly become an effective marketing strategy for e-commerce. Yet, few people understand how powerful this tool is and how to utilize it.<\/p>\n<p>If you want to boost sales on your Shopify store, using videos could be a game-changer for your business. But before that, you need to understand the importance of videos in sales conversion and how to implement it.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#Importance_of_Videos_in_Sales\" title=\"Importance of Videos in Sales\">Importance of Videos in Sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#1_Videos_Are_More_Shareable\" title=\"1. Videos Are More Shareable\">1. Videos Are More Shareable<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#2_Videos_Perform_Better_On_Search_Engines\" title=\"2. Videos Perform Better On Search Engines\">2. Videos Perform Better On Search Engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#3_Videos_Can_Adequately_Convey_Your_Message\" title=\"3. Videos Can Adequately Convey Your Message\">3. Videos Can Adequately Convey Your Message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#4_Videos_Are_Captivating\" title=\"4. Videos Are Captivating\">4. Videos Are Captivating<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#What_To_Consider_When_Creating_A_Video_Marketing_Strategy\" title=\"What To Consider When Creating A Video Marketing Strategy\">What To Consider When Creating A Video Marketing Strategy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#1_Your_Audience\" title=\"1. Your Audience\">1. Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#2_Your_Budget\" title=\"2. Your Budget\">2. Your Budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#3_Branding\" title=\"3. Branding\">3. Branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#4_The_Message\" title=\"4. The Message\">4. The Message<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#How_To_Use_Videos_To_Boost_Your_Shopify_Sales\" title=\"How To Use Videos To Boost Your Shopify Sales\">How To Use Videos To Boost Your Shopify Sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#1_Demonstrate_Product_Capacity\" title=\"1. Demonstrate Product Capacity\">1. Demonstrate Product Capacity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#2_Offer_Selective_Advice\" title=\"2. Offer Selective Advice\">2. Offer Selective Advice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#3_Create_Instructional_Videos\" title=\"3. Create Instructional Videos\">3. Create Instructional Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#4_Interact_With_Your_Customers_Through_Videos\" title=\"4. Interact With Your Customers Through Videos\">4. Interact With Your Customers Through Videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#5_Be_SEO_Conscious\" title=\"5. Be SEO Conscious\">5. Be SEO Conscious<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#6_Keep_It_Simple\" title=\"6. Keep It Simple\">6. Keep It Simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#7_Promote_Your_Videos\" title=\"7. Promote Your Videos\">7. Promote Your Videos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/7-hacks-to-boost-your-shopify-sales-with-videos\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Importance_of_Videos_in_Sales\"><\/span>Importance of Videos in Sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using video is the fastest and easiest way to communicate with people in a manner they can understand. A study has shown that people respond to video ads better than other ads. <a target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/importance-of-product-videos-for-ecommerce\">71% of consumers<\/a> said they prefer videos over other types of content.<\/p>\n<p>So why include video content in your marketing content? Here are some reasons.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Videos_Are_More_Shareable\"><\/span>1. Videos Are More Shareable<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People often prefer to share videos across different social media platforms than they would for images or text content, meaning that video content are more shareable.<\/p>\n<p>Thus, video content is a great way to promote your business. <a target=\"_blank\" href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">79% of internet users<\/a> say they bought products or paid for some services after watching video content. The quality of your video is equally as important as the content, so don\u2019t forget to give it your best.<\/p>\n<p>Also, the right social media platform before creating your content. Platforms like\u00a0 Instagram, TikTok, Facebook, and Twitter has time limitation for their videos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Videos_Perform_Better_On_Search_Engines\"><\/span>2. Videos Perform Better On Search Engines<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When people key in any question into a search engine, the results are often a combination of videos, news, images, maps, GIFs, and many others. Most contents with thumbnails are always at the top of the search and video content makes up the majority.<\/p>\n<p>Creating video content to display your products and services gives you an edge over your competitors. Not only do Google and other search engines prioritize content with thumbnails, but they also rank websites with <a target=\"_blank\" href=\"https:\/\/spacehuntr.com\/journal\/how-to-build-story-for-your-company-profile-videos\/\">video content<\/a> higher than others.<\/p>\n<p>If you are yet to consider incorporating videos into your content creation, this is a solid reason why you should.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Videos_Can_Adequately_Convey_Your_Message\"><\/span>3. Videos Can Adequately Convey Your Message<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Reading through a long text or several pages of a book can be tiring and time-consuming. An image may require additional text to get the message across but with a well-made video, the message is clear. Videos often make the learning process faster and easier.<\/p>\n<p>You can use videos in several ways to boost your Shopify sales. One way is for you to ask your satisfied customers to make a video of themself complimenting your products or services. A positive product review is an effective way to increase your sales.<\/p>\n<p>With videos, you can convince your audience to take whatever action you need them to take but in a subtle way. The words we hear often register longer in our subconscious than those we read.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Videos_Are_Captivating\"><\/span>4. Videos Are Captivating<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is easy to get carried away watching short or long clips of videos on a mobile device. A report has shown that people spend an average of <a target=\"_blank\" href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/#stat-4-3\">19 hours per week<\/a> watching videos online.<\/p>\n<p>A short clip from your favorite artist can have you watching several others non-stop. Because videos are captivating, they make an excellent marketing tool for businesses and brands. About <a target=\"_blank\" href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/#stat-3-8\">87%<\/a> of marketers say videos have helped them make more profit.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_To_Consider_When_Creating_A_Video_Marketing_Strategy\"><\/span>What To Consider When Creating A Video Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating a video for marketing is not something you do without proper planning. Yes, mobile devices have made it easy to shoot video content anytime and in place. But you need a plan to make the most of it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Your_Audience\"><\/span>1. Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your primary focus for every marketing campaign should be your audience. Put simply, your target audience is a unique group of people who value your products and services even if they don\u2019t know it yet. You should have a clear picture of who your target audience is so that you can get through to them with your marketing.<\/p>\n<p>Here are some tips to help you find your target audience<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Create a buyer persona. A buyer persona is the ideal personality of your imaginary customer.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use<a target=\"_blank\" href=\"https:\/\/support.google.com\/optimize\/answer\/6283435?hl=en#:~:text=Click%20Customize%20under%20Audience%20targeting,and%20then%20start%20your%20experiment.\"> Google Analytics<\/a>.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Study your competitors<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Analyze your customer base, e.t.c.<\/li>\n<\/ul>\n<p>When you figure out your target audience, you can proceed to develop video content for them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Your_Budget\"><\/span>2. Your Budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you own a business, whether it is small, medium, or large-scale, the amount you allocate for video marketing will determine the quality of your content.<\/p>\n<p>Your budget will determine if your video will be animated or a live-action video. Animated videos are cheaper, less fancy, and can still deliver mind-blowing results.<\/p>\n<p>As a small-scale business owner or young entrepreneur, the good news is there are ways to <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/how-to-boost-your-shopify-sales\/\">boost your Shopify sales with zero marketing budget<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Branding\"><\/span>3. Branding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you dive into making video content, it is necessary that you first sort out your branding. Branding comprises your logo, design pattern, color scheme, and whatnot.<\/p>\n<p>Your brand appearance speaks volumes about your business. Hence, it is advisable to give it your best. Keep revising them over time until you find the perfect fit.<\/p>\n<p>Your target audience can easily deduce the nature of your business by merely looking at your business logo and the rest. After sorting out your brand appearance, insert your logo design in every video as a way to show ownership.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_The_Message\"><\/span>4. The Message<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The message you share through video content can influence your audience&#8217;s impression of you. Always fact-check your message to avoid sharing incorrect information. Get a professional writer if you can to help you develop a good storyline.<\/p>\n<p>The best way to show your expertise in your line of business is by delivering an accurate yet compelling message. Using videos can also help you connect better with your existing or potential customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Use_Videos_To_Boost_Your_Shopify_Sales\"><\/span>How To Use Videos To Boost Your Shopify Sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Demonstrate_Product_Capacity\"><\/span>1. Demonstrate Product Capacity<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9971 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/Video-marketing.png\" alt=\"video marketing\" width=\"739\" height=\"458\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/Video-marketing.png 739w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/Video-marketing-300x186.png 300w\" data-sizes=\"(max-width: 739px) 100vw, 739px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 739px; --smush-placeholder-aspect-ratio: 739\/458;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9971\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/Video-marketing.png\" alt=\"video marketing\" width=\"739\" height=\"458\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/Video-marketing.png 739w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/Video-marketing-300x186.png 300w\" sizes=\"(max-width: 739px) 100vw, 739px\" \/><\/noscript><\/p>\n<p>When you fde, especially in an impressive way, you make it easier for them to make up their mind to buy your product. Knowing exactly how a product works through an explainer video will always be preferable to reading through a bunch of text.<\/p>\n<p>For the most part, videos are easier to remember and people often decide to try out new products after seeing them in action. Creating demonstrative videos can help boost your sales rate.<a target=\"_blank\" href=\"https:\/\/animoto.com\/blog\/business\/small-business-video-infographic\"> 73%<\/a> of customers testified to buying a product after watching a demonstrative video.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Offer_Selective_Advice\"><\/span>2. Offer Selective Advice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9972 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-for-shopify.png\" alt=\"video for shopify\" width=\"802\" height=\"498\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-for-shopify.png 802w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-for-shopify-300x186.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-for-shopify-768x477.png 768w\" data-sizes=\"(max-width: 802px) 100vw, 802px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 802px; --smush-placeholder-aspect-ratio: 802\/498;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9972\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-for-shopify.png\" alt=\"video for shopify\" width=\"802\" height=\"498\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-for-shopify.png 802w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-for-shopify-300x186.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-for-shopify-768x477.png 768w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/noscript><\/p>\n<p>Your audience may be a little confused as to which product to buy when there are several options. Create videos explaining each product&#8217;s function and why they are better. Help your customers decide what to buy and why.<\/p>\n<p>Link the video content to your Shopify store and encourage your customers to check them out.<\/p>\n<p>For instance, if you sell skincare products, create content to enlighten your customers on the active ingredient in each product and why they should use them. Using beauty products often require following a routine.<\/p>\n<p>Teach your audience the correct routine to follow. By so doing, your customers trust that you understand your line of business and will appreciate you for helping them make a better decision.<a target=\"_blank\" href=\"https:\/\/animoto.com\/blog\/business\/small-business-video-infographic\">96% <\/a>\u00a0of online buyers say videos help influence their decisions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Create_Instructional_Videos\"><\/span>3. Create Instructional Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9973 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-shopify.png\" alt=\"Video marketing for Shopify\" width=\"755\" height=\"448\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-shopify.png 755w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-shopify-300x178.png 300w\" data-sizes=\"(max-width: 755px) 100vw, 755px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 755px; --smush-placeholder-aspect-ratio: 755\/448;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9973\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-shopify.png\" alt=\"Video marketing for Shopify\" width=\"755\" height=\"448\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-shopify.png 755w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-shopify-300x178.png 300w\" sizes=\"(max-width: 755px) 100vw, 755px\" \/><\/noscript><\/p>\n<p>If you sell products that require technical know-how to get them to work, an instructional video can help boost your sales. Many people are concerned about buying products they do not know how to use, and only a few are patient enough to read manuals.<\/p>\n<p>For the vast majority, watching an instructional video is the best option. This way, you will teach your customers how the product works, while promoting it the best way you can. You would agree that learning is always faster through video than through images or text instructions.<\/p>\n<p>While creating your videos, make them as explanatory as you can. Also, avoid making very lengthy videos. You want to retain your viewers&#8217; attention to the end. Creating long videos may defeat this purpose.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Interact_With_Your_Customers_Through_Videos\"><\/span>4. Interact With Your Customers Through Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9974 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/interactive-video.png\" alt=\"interactive video marketing\" width=\"863\" height=\"450\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/interactive-video.png 863w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/interactive-video-300x156.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/interactive-video-768x400.png 768w\" data-sizes=\"(max-width: 863px) 100vw, 863px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 863px; --smush-placeholder-aspect-ratio: 863\/450;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9974\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/interactive-video.png\" alt=\"interactive video marketing\" width=\"863\" height=\"450\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/interactive-video.png 863w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/interactive-video-300x156.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/interactive-video-768x400.png 768w\" sizes=\"(max-width: 863px) 100vw, 863px\" \/><\/noscript><\/p>\n<p>Rather than posting only product images on your website, why not share videos where you answer the frequently asked questions about your products. Seek out different means to interact with your customers through videos.<\/p>\n<p>Interacting with your audience helps you build a community of loyal customers. Your customers will be happy to know they are dealing with someone who cares about them.<\/p>\n<p>There are different ways you can engage your customers without making it all about sales. You can create videos just to welcome your first-time visitors and also to find out what they need.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Be_SEO_Conscious\"><\/span>5. Be SEO Conscious<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search Engine Optimization (SEO) is the key to making sure your video gets to the right people. It is one tool that can skyrocket your conversion rate leading to more sales. According to a<a target=\"_blank\" href=\"https:\/\/www.onlinemarketinggurus.com\/blog\/seo-statistics\"> study<\/a>, SEO generates 20 times more traffic than pay-per-click (PPC) ads.<\/p>\n<p>Use relevant keywords in your titles or tags so that when people type those keywords into a search engine, your videos will pop up.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/bettervideocontent.com\/17-best-youtube-seo-tools\/\">Creating SEO-optimized videos<\/a> will ensure that your videos yield positive results. SEO videos will help you reach a larger target audience which translates into higher conversions. If you do not know how SEO works, here is an <a target=\"_blank\" href=\"https:\/\/adoric.com\/blog\/shopify-seo-guide-to-improve-ranking\/\">SEO guide<\/a> to help you figure it out.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Keep_It_Simple\"><\/span>6. Keep It Simple<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The common saying \u201cless is more\u201d also applies to video marketing. Just keep it simple. A simple video that cuts through the chase and straight to the point could be all you need.<\/p>\n<p>You don\u2019t need to invest all your time and money into creating videos. Figure out what your audience wants to know, then create videos that address their problems them head-on. There are many ways to determine what your customers want.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ask direct questions<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Product usage report<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Buyer persona<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Product reviews<\/li>\n<\/ul>\n<p>However, while keeping it simple, try not to compromise video quality and sound.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Promote_Your_Videos\"><\/span>7. Promote Your Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9975 lazyload\" data-src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-promotion.png\" alt=\"video promotion shopify\" width=\"854\" height=\"444\" data-srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-promotion.png 854w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-promotion-300x156.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-promotion-768x399.png 768w\" data-sizes=\"(max-width: 854px) 100vw, 854px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 854px; --smush-placeholder-aspect-ratio: 854\/444;\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-9975\" src=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-promotion.png\" alt=\"video promotion shopify\" width=\"854\" height=\"444\" srcset=\"https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-promotion.png 854w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-promotion-300x156.png 300w, https:\/\/adoric.com\/blog\/wp-content\/uploads\/2022\/10\/video-promotion-768x399.png 768w\" sizes=\"(max-width: 854px) 100vw, 854px\" \/><\/noscript><\/p>\n<p>In the end, promoting your video is the final and most vital key to generating more sales on your Shopify store. To what end is creating a video if no one sees it?<\/p>\n<p>Several platforms allow you to promote your videos. They include Facebook, YouTube, Instagram, Tiktok, Twitter, e.t.c.\u00a0 Before you settle for any of them, ask yourself if your target audience is on the platform. If the answer is yes, then you are good to go.<\/p>\n<p>Each of these apps has different time limitations and unique charges for video promotions. Select those that meet your needs and are budget-friendly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this article, we have discussed in-depth what you need to know about video marketing and some hacks to help boost your Shopify sales. Video marketing is arguably one of the most effective tools in marketing. And many businesses are holding on tightly to it.<\/p>\n<p>If you own a Shopify store but need a little help to boost your sales, Adoric is here for you.<\/p>\n<p style=\"text-align: center;\"><a target=\"_blank\" href=\"https:\/\/adoric.com\/shopify-adoric?utm_source=adoric&amp;utm_medium=blog&amp;utm_campaign=bottom_click\" rel=\"noopener\" class=\"big-button shopify-cta-button\">Install Adoric Shopify App<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When implemented properly, video marketing can help you win more customers and increase your Shopify sales. Learn more about it in this post. <\/p>\n","protected":false},"author":67,"featured_media":9977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[32],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Hacks To Boost Your Shopify Sales With Videos - Adoric Blog<\/title>\n<meta name=\"description\" content=\"When implemented properly, video marketing can help you win more customers and increase your Shopify sales. 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